Beyond the Image Podcast

The End of FITposium and What Comes Next Hosted by: James Patrick I'm sitting in my office the morning after our 8th annual FITposium conference looking at photos going back to our 1st FITposium conference back in 2015, and thinking about this idea that I had. "What would happen if I gathered together different professionals in the health and fitness space to come together as a community to share ideas, different best practices, and real sources? If we were to do that, how far could we all go as a community? The response was there is no limit. We rented a tiny room at a Holiday Inn Express in Mesa, Arizona and filled the entire room with 50 professionals. Today, we are talking about how it's evolved and where it's headed. "The time has come to retire the FITposium brand." IN THIS EPISODE The beginning years of FITposium. How FITposium has done since 2020. How many media features FITposium has helped secure for professionals. Gratitude and community. The retirement of FITposium and why. What we've learned in the past few years. Our new brand launching in 2023. Get Published Live on May 18-21, 2023 in Phoenix, Arizona and more details. Go to FITpoisum.com to get super early bird access for one week only. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

When to Invest in Yourself with Carm Bozzo Hosted by: James Patrick My guest today is Carm Bozzo. She is the founder of UpandLifting Fitness & Nutrition coaching. Today, we are going to hear Carm's story, when she realized she was worth it, and why you need to invest in yourself too. "As I kept doing things for myself, I built that confidence and I realized 'this is worth it, I'm worth it.' " IN THIS EPISODE How Carm initially got into the industry and work she is in now. What it costs you, besides money, to invest in yourself and why it's worth it. Giving yourself time to create habits and change your mindset in the process. Getting over the guilt of investing in yourself. Being okay with making changes. Shifting how you charge for services. The "so that" factor. Selling the outcome. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Carm Instagram: @upandlifting Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Adding Emotion to Your Brand with Rachel Pesso Hosted by: James Patrick My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It's a conversation that I've been wanting to have with Rachel for a long time. "A good story includes an amazing photograph." IN THIS EPISODE What a brand storyteller is and what Rachel does. How the look and esthetic of your brand can portray your goals. The key that brands need to tap into. The things you need to be clear on. Why brand consistency and cohesiveness is important. One of the biggest mistakes brands make and how to fix it. Being dynamic instead of static. Staying true to yourself along the way. Do you have to be in the spotlight of your brand? What the right design and story can do in partnership with marketing. THIS WEEK! FITposium is on October 13-15th. Join in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Rachel Website: www.rachelpesso.com Instagram: @rachelpesso Websites: www.soulthemes.com TikTok: @rachelpesso Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Four Steps to Get Published Hosted by: James Patrick When it comes to getting published, it really comes down to four steps. Let's talk about these today so you can get published. "Invest in the relationships that you earn." IN THIS EPISODE The four steps to get published. Doing the research. Leading with value. How to earn attention. Delivering on the feature and then making sure you stay in touch. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Why Getting Published is Better Than Buying Ads Hosted by: James Patrick Why is earned media so much better than paid advertising for your brand or business when it comes to generating leads? Let's talk about it. "Earned media has 4x the engagement of paid advertising." IN THIS EPISODE The difference between earned media and paid advertising. Why earned media matters. Where you can learn to get published with earned media. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Many Pitches Does it Take to Get Published? Hosted by: James Patrick Here's a riddle for you: How many pitches does it take to get published? Well, the answer might surprise you. "90% of people who pitch will never send a single follow up." IN THIS EPISODE How to get ahead of 90% of people vying for the same media feature as you. Is one follow up enough? The goal of making pitches. Following up the right way and how to do it well. How long it took James to pitch a TV show that finally said yes and why it's important. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Behind the Scenes with Dionne Davis-Frazier Hosted by: James Patrick My guest today is Dionne Davis-Frazier. She is the publisher and editor of FitFigures Magazine. We are diving into all the hard work she has done in the last decade and what changes still need to take place in the media industry. "That's where it all begins, it's with the mind." IN THIS EPISODE Dionne's story and how she started her own business. Where true transformation happens. Does the media landscape still need more change in regards to diversity? The truth behind how much effort happens behind the scenes. What it takes to be on a cover. Proper etiquette when interacting with media outlets and after you are featured. What makes a good cover photo? The benefits of working directly with the model. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Dionne Website: www.fitfiguresmag.com Email to be featured! [email protected] Personal Instagram: @dionne772 FitFigures Instagram: @fitfiguresmag Share this podcast with a friend and remember to leave a 5-star review!

2 Ways to Stand Out When Pitching Hosted by: James Patrick One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we're talking about those two things today. "Lead with value." IN THIS EPISODE 2 things to help you stand out when pitching. Why the value of what you're bringing is the most important part of your pitch. The power of a consistent follow up. How to get the attention of media outlets. Where to get directed to media outlets to get published. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

3 Biggest Mistakes When Pitching Hosted by: James Patrick When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don't make these three mistakes! "Know who the audience is." IN THIS EPISODE How to get your pitch thrown in the trash. The importance of doing your research before you pitch. Who else you need to talk about in your pitch. From me focus to them focus. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. "The truth isn't always sexy." IN THIS EPISODE Tiffany's background and why she decided to be a business coach. What brings true results. Finding your own sweet spot in your business and how to truly stand out. Bringing your personality and quirks into your business. What to ask those around you. What Tiffany and James are bringing to the FITposium conference this year. How to increase responses on social media by beta testing. Creating valuable pitches. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Tiffany Podcast: Projectme Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Leverage Media to Grow Your Business Hosted by: James Patrick Here's an interesting thing that I want you to know; getting published is not the end of the work. In fact, it's just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features. "We call it PRing your PR." IN THIS EPISODE Why you need to leverage media features. 2 different times to capitalize on your features and why. What happens when you leverage your published work the right way. Exclusive opportunities to land top features. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Benefits of Local Media Hosted by: James Patrick It's easy to understand why when we're pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets. But, never overlook the power and immense opportunity of local media. I'm going to argue the case for local media today. "Consumers love to invest locally." IN THIS EPISODE A guaranteed way to generate leads and sales for your business. How to gain experience in pitching. Ways to more quickly obtain marketing collateral and a resume of features. Why local media will benefit your business immediately. Opportunities for you to get published within the month! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Benefits of Being Featured on Podcasts Hosted by: James Patrick Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let's talk about why. "The demand for podcasts has been increasing as the number of shows also increases." IN THIS EPISODE Why landing podcast features is important. How a listener gets to understand you more through a podcast interview. Ways your audience is more accessible through podcasts. The benefit of already having a warm audience. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it's a magazine, a podcast, or a digital feature, these three things are important. "It's important to understand what the editorial direction is of this media outlet prior to pitching." IN THIS EPISODE The 3 things you need to know about media outlets before you pitch to them. Why your audiences need to be in alignment. How to make sure what you're bringing will fit into what they're already doing. Finding the decision maker. The only conference where you will have exclusive opportunities to land a feature just by attending. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

3 Goals of Getting Published Hosted by: James Patrick There are three goals you might have when it comes to earning media or getting published. Let's dive into these today and why you need to know this. "Knowing what your goals are will help you get specific about which media outlets you should be pitching to." IN THIS EPISODE The 3 goals you probably have for getting published. The byproducts of these goals in your business. Why you need to get specific about who you pitch to. How you can land features today. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Which is Better, Print or Digital Features? Hosted by: James Patrick When we think about pitching to magazines, it's intuitive that most of us want to be featured in the print publication. It's on newsstands, you get to pick it up and show it to your friends, take a picture next to it. For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the opposite. "Digital features are wildly valuable to entrepreneurs." IN THIS EPISODE The value behind digital features and why. Which feature drives more traffic to you and generates more leads. The power of digital features. Where you can go to get published next month. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

2 Biggest Misconceptions About Earned Media Hosted by: James Patrick When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let's unpack those today. "It's about what you're willing to do." IN THIS EPISODE The 2 misconceptions. Is earned media just for celebrities? Getting booked by reaching out directly and bringing value. How James is going to help you land features. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Earned Media Can Grow Your Business Hosted by: James Patrick Often when we think about getting published and why we want to, it's because it's just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business. "Those outlets are essentially vouching for you." IN THIS EPISODE Two main benefits of getting published. The three things that earned media will amplify for you. How earned media validates you. Authority amplification and direct lead generation. How you know where you should put your marketing efforts. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What is Earned Media? Hosted by: James Patrick When we talk about getting published I use the phrase "earned media" a lot. In fact I really use these phrases interchangeably. It's easy to conceptualize what getting published is. But when I say earned media, what does that mean? "You earned the right to get in front of that audience." IN THIS EPISODE Getting published vs. earned media. What makes earned media different. Different earned media opportunities and what they could look like. How earned media can benefit you and your business. Are paid ads better? Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Quickly Make More Sales by Using an Outrageous Offer with David Valentine Hosted by: James Patrick My guest today is David Valentine and we're diving into his story and how you can make more sales in your business. "At the end of the day, if you can't sell something, you're not going to go anywhere." IN THIS EPISODE David's story and what he believes about small business. What marketing and sales actually are. Selling results. The question that you should be asking yourself. Why you need to build better systems for your clients. Having an exceptional onboarding process. The components of having an offer someone can't refuse. Why time frame matters. Should you guarantee results? How to achieve a higher success rate with your clients. Creating the lifestyle you want by doing the work upfront to be free later. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with David Twitter: @realdval Instagram: @realdval TikTok: @realdval 3 FREE logo mock ups: Email [email protected] and mention BTI Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Two Types of Pitches, One Has to Come First Hosted by: James Patrick Ultimately when it comes to pitching to media outlets, there are two types of pitches. Whether you're trying to pitch to a magazine in hopes to get published, or position yourself in front of a podcast host so you can be interviewed. The reality is we often will send the wrong one out of these two. One has a higher chance of working, but most people who are new at pitching send the one that doesn't work. Today, I'm explaining what they are and when to send them. "There's a time and place for that pitch." IN THIS EPISODE The two types of pitches. What's missing from the most common pitch. The importance of establishing relationships. What the focus of your pitch should be. IT'S THE LAST DAY FOR EARLY BIRD PRICING FOR FITPOSIUM 2022! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Magazine Cover Castings Hosted by: James Patrick Let's talk about magazine covers today. It is without question the most coveted goal within the earned media field and probably one of the top questions I get. "You will always have that cover." IN THIS EPISODE Two common misconceptions when it comes to pitching for magazine covers. How a magazine cover can help you and your business. Why you would want a magazine cover. Opportunities for you to get a magazine cover this year and who they are with. Special perks for FITposium this year. ONLY A FEW MORE DAYS FOR EARLY BIRD PRICING! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Secret to Hiring a Business Coach Hosted by: James Patrick I honestly believe that for any entrepreneur who is looking to hire or invest in a business coach that the right coach does exist. The frustrating part is that it can become increasingly difficult to really sus out the differences between coaches and which coach is right for you. So what do you do? Let's dive into that today! "Don't look for testimonials." IN THIS EPISODE What separates a good coach from the right coach for you. Things to ask coaches as a prospective client. Case studies vs. testimonials. The one thing you need to study about the coach and their own life. Red flags. ONE MORE WEEK FOR EARLY BIRD PRICING! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Stupidly Simple and Free Marketing Tactics Hosted by: James Patrick I'm working on a new marketing plan right now and I'm trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There's got to be an easier way. Today, we're talking about stupidly simple marketing steps that you need to be taking. "Get interviewed, a lot." IN THIS EPISODE 3 of the simplest and FREE marketing tactics that would improve your business today. Asking for referrals the right way. The requests you need to be sending out consistently. How to learn more about landing earned media features. Lock in your pass now for FITposium on October 13-15th in-person or virtually and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

First Speaker Announcements Hosted by: James Patrick Today, I want to talk to you about who you're going to be learning from at FITposium this year. "Get published, get featured, so you can get hired." IN THIS EPISODE How we pick our FITposium presenters and why. What's in it for you? The first line up of speakers. A sneak peek of what the speakers will be teaching you. Lock in your pass now for FITposium on October 13-15th and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I Dreamt For Your Benefit Hosted by: James Patrick I had this dream the other night and I want to dive into what I could unpack from it in this episode. FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium "Are these activities creating a path to bring revenue into your business?" IN THIS EPISODE A detailed and exciting FITPosium update. Why you may want to pay attention to your dreams. James's dream and what it means to him and you. Symbolism that you may need to pay attention to. Are you getting a return on the work you are doing? Assessing and reevaluating the tasks you do for your business. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What is Missing from Your USP? Hosted by: James Patrick Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you've heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you've had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketplace. During this conversation, I realized there is a second facet of USPs and we are diving into that today. "The more that you can start to identify these elements, the easier it will be for your target audience to realize 'you're the person for me.' " IN THIS EPISODE A USP and what the other facet of USP is. What your USP could be in regards to your target audience. Uniquely selling to a specific audience. How to make real connections with your customers. What questions to ask yourself to get the right USP. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Be an Influencer Hosted by: James Patrick I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water. Although I may not have been born into wealth or what most would consider good looks, or even an agreeable personality; I possess an even more befitting aptness - the highly developed ability to observe. Today, we're going to become influencers. "I now understand and possess the power of influencing you so that you may influence others!" IN THIS EPISODE The different things James is using to observe and how that makes him an influencer. What is an influencer? How can you be an influencer? Do you really want to be an influencer? Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Save Money in Advertising Hosted by: James Patrick Have you considered advertising as a way to generate leads for your business? If so, this episode is for you. Have you been nervous about getting into advertising because you're afraid of losing money? If so, this episode is for you. Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for you. Online advertising has shifted quite a bit over the last few years and we have had to completely shift our approach. The goal of this episode is to share with you what we have implemented in our advertising platform that has worked better for us and helped us save money and reduce the amount of money we have to spend to generate a lead. "The goal is to get them to notice." IN THIS EPISODE Awareness, lead generation, and conversion. Understanding what ads can be run at different points of the customer process. The changes that have happened in advertising over the last few years. The goals of each type of ad. Do video ads work? Strategic ways to run different types of ads. Need help? Text James! Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

FITPosium is Back Hosted by: James Patrick FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired. "We want you to finally unlock your full potential." IN THIS EPISODE More details on the annual FITposium conference and the exclusives that come from just attending. What's new this year? A few specific opportunities and brands that have already agreed. What you'll get out of the conference and why you'll want to be there. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Get Free Business Coaching Hosted by: James Patrick We're going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance, "I want to hear from you." IN THIS EPISODE Free one-on-one coaching and how to get it. Hearing from James and his business strategy, A breakthrough for your business. Getting traction. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Finish Hosted by: James Patrick I don't mean to brag on this show, but I'm a little bit of a chicken shit. The correct response to that is, "Don't sell yourself short, James. You're a tremendous chicken shit." I'm not going to argue that fact with you. I was thinking about fear, and I think fear comes up in two different ways. We've often talked about one, and today, we are diving into the other one. "No idea has value unless action has been completed or that idea has been shared with someone else." IN THIS EPISODE The 2 different fears we face. What an imposter really means and why you can label yourself as that. What happens when you don't finish things. Thrashing and the real solution for it. Neutralizing things at the beginning to stop delays at the end. The 4 options you have when facing a problem. Why is your idea worth more? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Two Epic Announcements Hosted by: James Patrick There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you. "Everything will be done by the time you walk away from this conference." IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunities for your business. Mark your calendars - August 1st and October 13, 14 & 15! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Something Worth Learning Hosted by: James Patrick I'm a great photographer, but are my photographs great? I've had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, "I'm a great writer, but is my writing great?" I've spent a fair amount of time trying to deconstruct what this statement means to me. Apply it to yourself and it's like an onion, you start peeling back layer after layer. "If you state that there is nothing left for you to learn, you will become correct." IN THIS EPISODE Taking time to apply this statement to your own life and reflect on it. Creating work worth remembering. Why we need to continue learning and what happens if we stop. How to inhibit your ability to continue learning. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Destroying Haters with Whitney Johns Hosted by: James Patrick My guest today is Whitney Johns. She's a trainer, a coach, an entrepreneur, and a model. We're diving into destroying the haters in this episode. "Take nothing personal." IN THIS EPISODE Whitney's entrepreneurial story and journey. Recognizing your own accomplishments. Managing your ego. Appealing to your audience and different strategies for different things. Staying true to your mission, message, and those who support you. How to deal with negativity. Opening up to your audience. The importance of celebrating your hard work. Staying true to yourself and anchoring in authenticity. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Whitney Instagram: @whitneyjohns Website: www.whitneyjohns.com YouTube: Whitney Johns Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Special 400th Episode Hosted by: James Patrick Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook and allowed people to make comments or ask questions during the live. This is probably the 600th or 700th podcast episode I've done, but 400th under this specific show. This podcast has undergone quite a few changes since we launched it back in early 2018. In this episode, I want to share where the podcast was originally so I can share where the podcast is going moving forward. "I want this show to be hyper specific. To deliver real results that help you in every phase of your business development." IN THIS EPISODE How this podcast started. What James has learned along the way. Where the show is going and what James wants to focus on. Different topics James wants to dive into more. Honoring the consumer journey. How prospective clients are going to be now versus before. What questions you need to ask yourself as a business owner. The right system to nurture your prospective clients. The different types of episodes that will be on the show moving forward. A semi-new, now regular segment on the show! Join the group FITBusiness Guide on Facebook to apply to be a guest on the show and be coached by James for FREE! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Keep Your Clients Hosted by: James Patrick I feel like we've known each other long enough so I can confide in you and share something that has been weighing on me over the last several months. I have this unhealthy obsession with seeing bad things happen to bad people. Essentially, those who get what's coming to them. To actually witness karma coming back to bite someone in the ass; but only someone who deserves it of course. I know this is not great. My therapist is aware of this, no need to involve her any more in this. I understand there's a mentality of "live and let live," and "focus on yourself." I hear you, but also it is really cool to see when someone gets what's coming to them. Today, I'm diving into a video I found that set me off, why it did, and how you can avoid feeling like you need to do the same. "It takes a tremendous amount of work to earn someone's business for the first time." IN THIS EPISODE The rabbit hole James went down and advises you not to. Honoring and retaining the business you have versus always chasing new business. 4 phases/stages you need to have in your business. Specificity and why it's important. Effective marketing. Overdelivering and 10x value. Staying in touch. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Close More Sales Calls Hosted by: James Patrick We're getting right to the point today. We're talking about sales calls and how you can more effectively close more sales on your sales calls. "It's important that you have an order to your conversation." IN THIS EPISODE When and why you should be using sales calls. The framework of your call and what the focus needs to be. What should be done before the sales call. Asking the right questions. The main steps you should be walking your client through. Closing the call with success. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How I 30X A Business in 5 Years Hosted by: James Patrick What could you do to make more money? The first thought when you think about this question for a lot of us is, what else do I need to create? What other businesses, programs, services? "But the truth is, the goal is to create more revenue without creating a great deal more time." It's about looking for money lying under a rock. Today, we're going to talk about how to turn over some rocks. IN THIS EPISODE Adding a new version of what you're doing. Creating additional revenue off something you're already selling. How James 30X the money he was making in 5 years. Increasing services to increase opportunities to increase price. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we're going to talk about rejection. "It's not a no, it's just not a yes… yet." IN THIS EPISODE What happened on James's first date. Online voting contests and what to remember about them. When someone actually says no to you and the effect it has on you. A little peek behind the curtain of why people really get selected. Shifting your perspective for when you don't get chosen. Why you need to keep showing up. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It's storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name. I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today's dollars and all they do is tell you to name the company after yourself. Today, we're going to talk about crazy WTF advertising facts and statistics. "Marketing teams that have written down or documented their strategies are over 300% more likely to succeed than those who do not." IN THIS EPISODE Exciting announcements! Marketing statistics that could help your business. Video facts. The power behind different social media platforms. Interesting advertising stats that will make you think. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's latest feature, pinned posts. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

If you're like me, you're terrified of being told "no." In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There's something about being told no that feels shameful. You know the idiom, the worst thing they can do is say no? Well, that's a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. "We need to be honoring our own time, our own energy, our own limits, and our own boundaries." IN THIS EPISODE Why saying no is important. What happens if you always say yes. Different ways you can say no to inquiries without upsetting a client. Establishing healthy boundaries. Practical things to say to your clients in tough moments. Adding value while respecting your boundaries. ICONFIT Magazine volume II is out now! CLICK HERE Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can't keep up with the number of new leads coming into your ecosystem and it doesn't seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don't have any appointments for the next several weeks. What happened? That's what we're talking about today; how to build a reliable and consistent lead generation within your brand and business. My guest today is Estie Starr. She's the founder of Strand Consulting and the Better Business School. "The majority of sales is not that pushy salesperson. All high ticket sales are intellectual sales." IN THIS EPISODE The foundational thing you're missing in marketing your business. Discipline and why it's important. The truth behind advertising. 5 steps to get a stable, reliable, consistent business flow. Strategic word of mouth. How many exposures and touch points you need to get a sale. Do you need to go viral to be successful? The medium and the message. Followers do not equal business; show up! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Estie FREE gift for you: estiestarr.com/freegift Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I know I've needed to record this specific episode for quite some time. Which is naturally why I've put it off for as long as I possibly could. My hope is that we can proceed and do this together. "In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues." IN THIS EPISODE The leaked SCOTUS document on May 3 and what happened last week. What we, as business owners, can do. When to speak up and get involved. What 65% of consumers want to see from the brands that they follow. How to decide which events you need to take a stand for. Questions you need to pose to yourself. Shifting your anger to anger-fueled productivity and creating opportunities that can yield a positive result. How James recently pushed for equality and inclusion and why it made sense. Posting online in anger versus posting to call people together and take real action. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Let's be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign? What I'm sharing with you today is the number one area I want you to focus your efforts and energy on for the remainder of this year and going into next year and why. "Stop worrying about your pricing and start worrying about the experience you're delivering to your customers." IN THIS EPISODE The overwhelming amount of options we have and decisions we have to make daily. Where you need to focus your energy. What will help you get more clients and retain clients. The definition of the "user experience" and how to make it better. How to differentiate yourself amongst other competitors. What encompasses the user experience. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online. "You never get a second chance for a first impression." IN THIS EPISODE Bebe's story and how it all started. What it means to be intentionally vegan. The strategy behind Bebe's beginnings and how she made it through the 2008 recession. Employees and entrepreneurs. The reason behind the name and why it's important. Overcoming problems in real time. Focusing on customer experience and making it unique. Managing expectations when you use influencer marketing campaigns. Running ads and knowing your audience. Where the brand is going and what to be ready for in the coming recession. I'm giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE ON AMAZON called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Bebe Website: www.cultofcoquette.com Instagram: @cultofcoquette Personal IG: @beberoxanna Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Can I share a secret with you? We've been in touch for awhile and I've been communicating with you for a couple years. We've established some trust and rapport. Let's keep this between us. The truth is, clients sometimes can really suck. I probably shouldn't say that, but it's true. And that's what we're going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say to photographers that will piss them off. Reflecting on the lies within these statements. Sharing perspective from a photographer's point of view. Why not saying these things is important. I'm giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What an incredible past 36 hours it has been! And in that 36 hours, I've only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now! Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it. In this episode, I am sharing a fuller picture of the context around the making of this book. "I wanted to make sure that this was not another generic business book that focused only in theory." IN THIS EPISODE An update on Fit Business and a sincere thank you. How James's best selling book came about. What this book is and is not. Who this book is for. Clarity to move forward in your business. How to win a free half-day shoot with James! ALL this and more in my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Get your copy now at https://www.amazon.com/Fit-Business-Online-Establish-Industry/dp/B0B3FMXXVT Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

You don't want money that jiggle jiggles, you want money that folds. In today's episode, we are going to talk about making more money. "You can lose a quarter of your clients and make more money." IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number of leads you're getting. Reverse engineering your income goals. The 2 mistakes we make in sales. ALL this and more in my new book launching later this week called FitBusiness Online. You can find it on Amazon. Want to have a 1-on-1 session with me to talk about your business, your goals, and increasing the amount of leads you're getting and income you're earning? Schedule a FREE assessment with me at jamespatrick.com/coaching. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com