Beyond the Image Podcast

How to Price Your Services with Lesley Logan Hosted by: James Patrick My guest today is Lesley Logan. She's the owner and founder of OnlinePilatesClasses.com. Today, we're talking about pricing your services correctly. "Your business is not as fragile as you think it is." IN THIS EPISODE Why being consistent matters. The power of YouTube. A formula anyone can use to price their services. How to get out of burnout. Effectively making your schedule. Making shifts in your daily life that will go a long way. Being okay with making changes within your business often. Focusing on continuing to move forward. Having a list of 5 people/groups whose opinion actually matters. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Lesley Magic Number Calculator: https://profitablepilates.com/lp/magic-number/ Instagram: @lesley.logan Pilates website & freebies: https://onlinepilatesclasses.com Podcast: Be It Till You See It Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Photo Shoots That Could Not End Fast Enough Hosted by: James Patrick When I was in college, I got a job at Office Max one summer selling printers and various organizational tools. They also required me to work the register from time to time. On one Saturday morning, a customer came in and started yelling at me in front of not only my coworkers, but a line of patrons who started staring at the ground very uncomfortably. This customer made me call over my manager and demanded that my manager fire me. He did not fire me, but he did apologize profusely to the customer. I was being berated by the customer for saying, "have a nice day." Today, we're going to talk about some other shitty jobs I've had. "They gave no direction on what they wanted the photos to look like." IN THIS EPISODE Some of the worst jobs James has had. Photo shoots that made James question his career choice. How James handled awkward and uncomfortable situations. Beyond creepy situations. Overcoming unique user experiences. Remembering who you're there to serve. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Becoming a Millionaire on OnlyFans with Courtney Tillia Hosted by: James Patrick My guest today is Courtney Tillia. Today, we're diving into Courtney's story and how she got to where she is now. "They want to see that it's possible for them." IN THIS EPISODE Courtney's story and what led to her transition from being a teacher. The lightbulb moment. Things in life that should be measured vs what is usually measured. All the backend work that people don't see. How a free account can still make Courtney money. The biggest platform that makes Courtney the most revenue and how she uses the other ones. How to keep subscribers. Different ways to land media coverage. Changes in the industry and leaving taboo behind. Should you get a manager? What's coming up for Courtney and how it may help you. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Courtney Website: www.courtneytillia.com Instagram: @mrstillia Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Warning Signs of BS Marketing Hosted by: James Patrick This may come as a surprise to you, but I was somewhat of a smartass at the youthful age of 21. I know there's no way you believe that. But the truth is that cynicism is a part of my DNA. There was a girl I had a crush on when I was 21 and I was trying to swoon her. One evening she invited me to join her at a meeting. I accepted under one condition; if this meeting ended up being a pyramid scheme, I would walk out. The meeting was held at the conference room of a small hotel near the university. There was a keynote speaker who everyone revered and seemed to know, but I had no clue who he was. Over the next 35 minutes, he talked about this amazing opportunity to create economic freedom, become an entrepreneur, and to take control of our lives for the first time ever. All we had to do was onboard with this company. I did end up walking out of that meeting and we're going to talk about why. Today, we're going to talk about the bullshit of fantasy marketing. "They only want you to connect with others in the system." IN THIS EPISODE The problem within our industry and how people are trying to keep up. Revelations James had when he was entrapped. Warning signs. Messages that don't teach strategy or tactics. Behavioral control. The art of deception. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Are Your Friends Holding You Back? Hosted by: James Patrick Have I ever told you about the time I booby trapped my friend's bed my freshman year of college? It was equal parts brilliance combined with absolutely baffling behavior. Halfway through my first year of college, I managed to convince my parents that I would get better grades if I lived on campus. The truth is, that I desired what I considered to be the most authentic and traditional college experience. Today, we're talking about what happened with James's roommate, Bruce, and the actual role friends play in our lives. "This is what elitism looks like." IN THIS EPISODE James's experience with his roommate when he moved onto campus during his freshman year of college. The value of friends. Being careful of who you listen to in regards to friendship advice. How to truly evaluate people. What happens when you audit your friends the wrong way. Unrealistic expectations that can form if you believe your friends are responsible for your success. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Launching an Amazon Seller Business with Ann Sieg Hosted by: James Patrick My guest today is Ann Sieg. She's the founder of E-Commerce Business School. As an industry, we've gone through a lot of changes. With that, has come the need for us as entrepreneurs to diversify our income streams. Today, we're diving into how to be successful selling on Amazon. "Amazon is like a gauntlet into the e-commerce space and it's the best place to start." IN THIS EPISODE Ann's story with becoming a successful Amazon seller. Learning how to shift. Why Amazon is a great place to start. Misconceptions people may have about the business. The biggest component of whether you will be successful at this or not. How to get started and the best way to get started. Evaluating data points. 3 ways to guarantee success. Arbitrage versus wholesale. Ranking as the default purchase option on Amazon. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Ann Website: ecommercebusinessschool.com Facebook: E-Commerce Business School Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Imagine that you have two great runners. They both run the exact same race and amazingly, they finish at the exact same time. However, the difference between the runners is that one runner has perfect form. The other runner runs like a complete weirdo. Now assume you're a coach. Which runner do you choose to take under your wing to train? Most listeners will choose the runner with perfect form. But why? Let's talk about this scenario and dive into if your starting line determines your finish line. "Each of us needs to be substantially better at acknowledging our starting line." IN THIS EPISODE The false statement that influencers have been pushing. Do we all have the same starting line? Recognizing privilege. The one thing we are in control of that will help our outcome. What actually matters in your journey to the outcome. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Did Instagram Suspend You? Hosted by: James Patrick It's a couple times a year we try to get on Instagram and the app doesn't seem to be loading correctly. Then, we immediately go to Twitter to check to see if Instagram is down or if people are using the hashtag #instagramdown. Maybe we go to downdetector.com and see if others are reporting outages. But on October 31st when a lot of people got on Instagram, they received a message that said, "We suspended your account. There are 30 days remaining to disagree with this decision." Then the app wouldn't let them contest it. Let's dive into what happened and why it matters. "You do not own your Instagram following." IN THIS EPISODE A recap of what happened with Instagram on 10/31. Being too reliant on Instagram. The cost for renting your audience and what you don't get. Investing your time and energy into new channels. Ways you should be connecting with your audience. Should you send SMS messages? Why you shouldn't put all your eggs in one basket. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Have Your Best Two Months of the Year Hosted by: James Patrick You know what I'm thinking about right now? Donuts. I spent the last few minutes daydreaming about donuts. I don't desire to have a donut right now. So, why am I thinking about donuts? Let's talk about why, what donuts remind me of, and what I learned from it. "Plan, sprint, review." IN THIS EPISODE All about donuts. Common problems with work meetings. What is it you have to sell? Reevaluating your offers. The most important list you will make. Reactive vs. proactive marketing. The 3 phases you need to incorporate in the next two months. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Those Who Did Not Get Booked at FITposium Hosted by: James Patrick As I'm coming up on my 40th birthday, I've come to the realization that there's some people who may not like me. Maybe people I've dated before, competitors in my industry, my friends, my team members. But this isn't about me. This is about people not liking you; or at least the perception that people might not like you. Today, we're going to talk about the people who did not get booked at FITposium. "Whatever choice you make, you're going to be correct." IN THIS EPISODE The amount of attendees that didn't walk away from FITpoisum with a new opportunity. What these individuals need to do next. Why you may still have an opportunity to be cast by media outlets that were at FITposium. The 2 roads you can walk down now. An opportunity for those listening to this show. Which person are you going to be? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Fitpreneurs Can Make More Sales with George Liu Hosted by: James Patrick My guest today is George Liu. He's the CEO of Gym Pillars and today we are diving into effective ways to make more sales. "It's more about them than about you." IN THIS EPISODE George's story and the inspiration behind his business. Things that never change in regards to sales. Getting clear on what people truly care about. Building trust. Generating leads and acquiring customers. Not taking it personally. Using exposure therapy in sales. The power of simple systems. Making time to prospect and easy examples to follow. Why being resourceful is more important than having all the resources. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with George Instagram: @georgel1022 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The Problem with Sales Hosted by: James Patrick Do you know what I do when I have too much to do? I pick fights on social media, because I use my time wisely. I know it's not that productive, you don't want to be involved in it, the people I'm arguing with don't want to be involved with it, and there are parts of me that don't even want to be a part of it. But I saw something the other day that really irked me. It brought up a conversation I want to dive into today; the problem with sales. "When we immediately demonize anyone trying to work, and selling is a part of that work, we are making something that is already incredibly difficult, that much harder." IN THIS EPISODE The problem with sales. Why dehumanizing people who sell is an issue. The post James saw that irked him and why. What can scale your business and why we need to protect it. How to politely decline sales instead of creating a negative narrative about sales. The fear behind sales as a consumer. Two ways to sell in the culture we are in. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Why People Got Booked at FITposium Hosted by: James Patrick We are just days post the final FITposium and we had 245 media bookings cast at FITposium this year. That is double the record we set last year, which was 120. There were so many things that we noticed as the hosts of this event, as well as casting partners in this event, that helped applications stand out. As well as things that we saw that made it difficult to select someone. Today, we are doing a round table discussion. In this conversation we have Christina Patrick, Lori Young, Chelsey Clark, and Cassie Douglas. Christina is the creative director of ICONFIT Magazine and Ricochet Magazine. Lori Young is our marketing specialist. Chelsey Clark is our director of education. Cassie is the editor in chief of ICONFIT Magazine and ICON REFINED. "If they didn't have that story that pulled at the heart strings or they didn't give very specific topics of what they could talk about, we overlooked them." IN THIS EPISODE Applications from FITposium and what made some stand and some flop. The importance of unique pitches and sharing your unique qualifications. Why putting in the effort matters. Being specific with your title but also grabbing attention right away. Building relationships with media outlets. Why your audience matters. Offering value to the media outlets. Standing out as a model. Advice for those who didn't get published this year on how to show up next year, Go to FITpoisum.com to get super early bird access for Get Published Live for the next few days only! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Entrepreneurs can get Health Insurance with Melissa Blatt Hosted by: James Patrick My guest today is Melissa Blatt. She is the founder of Indipop. We are diving into Indipop and finding the right healthcare as entrepreneurs. "If you want to be your own boss, healthcare should not be the issue for you to keep you chained to your 9 to 5." IN THIS EPISODE What Indipop is, how it works, and why Melissa launched it. What makes Indipop different and what it offers. Red flags to look out for when searching for healthcare. Which social platforms were successful in reaching an audience. Being educating and advocating for yourself. Go to FITpoisum.com to get super early bird access for one week only. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Melissa Website: indipop.co Chat: [email protected] Make sure to check under "events" for the next live webinar! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The End of FITposium and What Comes Next Hosted by: James Patrick I'm sitting in my office the morning after our 8th annual FITposium conference looking at photos going back to our 1st FITposium conference back in 2015, and thinking about this idea that I had. "What would happen if I gathered together different professionals in the health and fitness space to come together as a community to share ideas, different best practices, and real sources? If we were to do that, how far could we all go as a community? The response was there is no limit. We rented a tiny room at a Holiday Inn Express in Mesa, Arizona and filled the entire room with 50 professionals. Today, we are talking about how it's evolved and where it's headed. "The time has come to retire the FITposium brand." IN THIS EPISODE The beginning years of FITposium. How FITposium has done since 2020. How many media features FITposium has helped secure for professionals. Gratitude and community. The retirement of FITposium and why. What we've learned in the past few years. Our new brand launching in 2023. Get Published Live on May 18-21, 2023 in Phoenix, Arizona and more details. Go to FITpoisum.com to get super early bird access for one week only. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

When to Invest in Yourself with Carm Bozzo Hosted by: James Patrick My guest today is Carm Bozzo. She is the founder of UpandLifting Fitness & Nutrition coaching. Today, we are going to hear Carm's story, when she realized she was worth it, and why you need to invest in yourself too. "As I kept doing things for myself, I built that confidence and I realized 'this is worth it, I'm worth it.' " IN THIS EPISODE How Carm initially got into the industry and work she is in now. What it costs you, besides money, to invest in yourself and why it's worth it. Giving yourself time to create habits and change your mindset in the process. Getting over the guilt of investing in yourself. Being okay with making changes. Shifting how you charge for services. The "so that" factor. Selling the outcome. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Carm Instagram: @upandlifting Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Adding Emotion to Your Brand with Rachel Pesso Hosted by: James Patrick My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It's a conversation that I've been wanting to have with Rachel for a long time. "A good story includes an amazing photograph." IN THIS EPISODE What a brand storyteller is and what Rachel does. How the look and esthetic of your brand can portray your goals. The key that brands need to tap into. The things you need to be clear on. Why brand consistency and cohesiveness is important. One of the biggest mistakes brands make and how to fix it. Being dynamic instead of static. Staying true to yourself along the way. Do you have to be in the spotlight of your brand? What the right design and story can do in partnership with marketing. THIS WEEK! FITposium is on October 13-15th. Join in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Rachel Website: www.rachelpesso.com Instagram: @rachelpesso Websites: www.soulthemes.com TikTok: @rachelpesso Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Four Steps to Get Published Hosted by: James Patrick When it comes to getting published, it really comes down to four steps. Let's talk about these today so you can get published. "Invest in the relationships that you earn." IN THIS EPISODE The four steps to get published. Doing the research. Leading with value. How to earn attention. Delivering on the feature and then making sure you stay in touch. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Why Getting Published is Better Than Buying Ads Hosted by: James Patrick Why is earned media so much better than paid advertising for your brand or business when it comes to generating leads? Let's talk about it. "Earned media has 4x the engagement of paid advertising." IN THIS EPISODE The difference between earned media and paid advertising. Why earned media matters. Where you can learn to get published with earned media. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Many Pitches Does it Take to Get Published? Hosted by: James Patrick Here's a riddle for you: How many pitches does it take to get published? Well, the answer might surprise you. "90% of people who pitch will never send a single follow up." IN THIS EPISODE How to get ahead of 90% of people vying for the same media feature as you. Is one follow up enough? The goal of making pitches. Following up the right way and how to do it well. How long it took James to pitch a TV show that finally said yes and why it's important. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Behind the Scenes with Dionne Davis-Frazier Hosted by: James Patrick My guest today is Dionne Davis-Frazier. She is the publisher and editor of FitFigures Magazine. We are diving into all the hard work she has done in the last decade and what changes still need to take place in the media industry. "That's where it all begins, it's with the mind." IN THIS EPISODE Dionne's story and how she started her own business. Where true transformation happens. Does the media landscape still need more change in regards to diversity? The truth behind how much effort happens behind the scenes. What it takes to be on a cover. Proper etiquette when interacting with media outlets and after you are featured. What makes a good cover photo? The benefits of working directly with the model. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Dionne Website: www.fitfiguresmag.com Email to be featured! [email protected] Personal Instagram: @dionne772 FitFigures Instagram: @fitfiguresmag Share this podcast with a friend and remember to leave a 5-star review!

2 Ways to Stand Out When Pitching Hosted by: James Patrick One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we're talking about those two things today. "Lead with value." IN THIS EPISODE 2 things to help you stand out when pitching. Why the value of what you're bringing is the most important part of your pitch. The power of a consistent follow up. How to get the attention of media outlets. Where to get directed to media outlets to get published. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

3 Biggest Mistakes When Pitching Hosted by: James Patrick When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don't make these three mistakes! "Know who the audience is." IN THIS EPISODE How to get your pitch thrown in the trash. The importance of doing your research before you pitch. Who else you need to talk about in your pitch. From me focus to them focus. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. "The truth isn't always sexy." IN THIS EPISODE Tiffany's background and why she decided to be a business coach. What brings true results. Finding your own sweet spot in your business and how to truly stand out. Bringing your personality and quirks into your business. What to ask those around you. What Tiffany and James are bringing to the FITposium conference this year. How to increase responses on social media by beta testing. Creating valuable pitches. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Tiffany Podcast: Projectme Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Leverage Media to Grow Your Business Hosted by: James Patrick Here's an interesting thing that I want you to know; getting published is not the end of the work. In fact, it's just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features. "We call it PRing your PR." IN THIS EPISODE Why you need to leverage media features. 2 different times to capitalize on your features and why. What happens when you leverage your published work the right way. Exclusive opportunities to land top features. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Benefits of Local Media Hosted by: James Patrick It's easy to understand why when we're pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets. But, never overlook the power and immense opportunity of local media. I'm going to argue the case for local media today. "Consumers love to invest locally." IN THIS EPISODE A guaranteed way to generate leads and sales for your business. How to gain experience in pitching. Ways to more quickly obtain marketing collateral and a resume of features. Why local media will benefit your business immediately. Opportunities for you to get published within the month! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Benefits of Being Featured on Podcasts Hosted by: James Patrick Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let's talk about why. "The demand for podcasts has been increasing as the number of shows also increases." IN THIS EPISODE Why landing podcast features is important. How a listener gets to understand you more through a podcast interview. Ways your audience is more accessible through podcasts. The benefit of already having a warm audience. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it's a magazine, a podcast, or a digital feature, these three things are important. "It's important to understand what the editorial direction is of this media outlet prior to pitching." IN THIS EPISODE The 3 things you need to know about media outlets before you pitch to them. Why your audiences need to be in alignment. How to make sure what you're bringing will fit into what they're already doing. Finding the decision maker. The only conference where you will have exclusive opportunities to land a feature just by attending. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

3 Goals of Getting Published Hosted by: James Patrick There are three goals you might have when it comes to earning media or getting published. Let's dive into these today and why you need to know this. "Knowing what your goals are will help you get specific about which media outlets you should be pitching to." IN THIS EPISODE The 3 goals you probably have for getting published. The byproducts of these goals in your business. Why you need to get specific about who you pitch to. How you can land features today. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Which is Better, Print or Digital Features? Hosted by: James Patrick When we think about pitching to magazines, it's intuitive that most of us want to be featured in the print publication. It's on newsstands, you get to pick it up and show it to your friends, take a picture next to it. For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the opposite. "Digital features are wildly valuable to entrepreneurs." IN THIS EPISODE The value behind digital features and why. Which feature drives more traffic to you and generates more leads. The power of digital features. Where you can go to get published next month. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

2 Biggest Misconceptions About Earned Media Hosted by: James Patrick When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let's unpack those today. "It's about what you're willing to do." IN THIS EPISODE The 2 misconceptions. Is earned media just for celebrities? Getting booked by reaching out directly and bringing value. How James is going to help you land features. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Earned Media Can Grow Your Business Hosted by: James Patrick Often when we think about getting published and why we want to, it's because it's just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business. "Those outlets are essentially vouching for you." IN THIS EPISODE Two main benefits of getting published. The three things that earned media will amplify for you. How earned media validates you. Authority amplification and direct lead generation. How you know where you should put your marketing efforts. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What is Earned Media? Hosted by: James Patrick When we talk about getting published I use the phrase "earned media" a lot. In fact I really use these phrases interchangeably. It's easy to conceptualize what getting published is. But when I say earned media, what does that mean? "You earned the right to get in front of that audience." IN THIS EPISODE Getting published vs. earned media. What makes earned media different. Different earned media opportunities and what they could look like. How earned media can benefit you and your business. Are paid ads better? Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Quickly Make More Sales by Using an Outrageous Offer with David Valentine Hosted by: James Patrick My guest today is David Valentine and we're diving into his story and how you can make more sales in your business. "At the end of the day, if you can't sell something, you're not going to go anywhere." IN THIS EPISODE David's story and what he believes about small business. What marketing and sales actually are. Selling results. The question that you should be asking yourself. Why you need to build better systems for your clients. Having an exceptional onboarding process. The components of having an offer someone can't refuse. Why time frame matters. Should you guarantee results? How to achieve a higher success rate with your clients. Creating the lifestyle you want by doing the work upfront to be free later. Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. Dozens of opportunities for attendees to be published! See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with David Twitter: @realdval Instagram: @realdval TikTok: @realdval 3 FREE logo mock ups: Email [email protected] and mention BTI Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Two Types of Pitches, One Has to Come First Hosted by: James Patrick Ultimately when it comes to pitching to media outlets, there are two types of pitches. Whether you're trying to pitch to a magazine in hopes to get published, or position yourself in front of a podcast host so you can be interviewed. The reality is we often will send the wrong one out of these two. One has a higher chance of working, but most people who are new at pitching send the one that doesn't work. Today, I'm explaining what they are and when to send them. "There's a time and place for that pitch." IN THIS EPISODE The two types of pitches. What's missing from the most common pitch. The importance of establishing relationships. What the focus of your pitch should be. IT'S THE LAST DAY FOR EARLY BIRD PRICING FOR FITPOSIUM 2022! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Magazine Cover Castings Hosted by: James Patrick Let's talk about magazine covers today. It is without question the most coveted goal within the earned media field and probably one of the top questions I get. "You will always have that cover." IN THIS EPISODE Two common misconceptions when it comes to pitching for magazine covers. How a magazine cover can help you and your business. Why you would want a magazine cover. Opportunities for you to get a magazine cover this year and who they are with. Special perks for FITposium this year. ONLY A FEW MORE DAYS FOR EARLY BIRD PRICING! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Secret to Hiring a Business Coach Hosted by: James Patrick I honestly believe that for any entrepreneur who is looking to hire or invest in a business coach that the right coach does exist. The frustrating part is that it can become increasingly difficult to really sus out the differences between coaches and which coach is right for you. So what do you do? Let's dive into that today! "Don't look for testimonials." IN THIS EPISODE What separates a good coach from the right coach for you. Things to ask coaches as a prospective client. Case studies vs. testimonials. The one thing you need to study about the coach and their own life. Red flags. ONE MORE WEEK FOR EARLY BIRD PRICING! Dozens of opportunities for attendees! Lock in your pass now for FITposium on October 13-15th in-person or virtually at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Stupidly Simple and Free Marketing Tactics Hosted by: James Patrick I'm working on a new marketing plan right now and I'm trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There's got to be an easier way. Today, we're talking about stupidly simple marketing steps that you need to be taking. "Get interviewed, a lot." IN THIS EPISODE 3 of the simplest and FREE marketing tactics that would improve your business today. Asking for referrals the right way. The requests you need to be sending out consistently. How to learn more about landing earned media features. Lock in your pass now for FITposium on October 13-15th in-person or virtually and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

First Speaker Announcements Hosted by: James Patrick Today, I want to talk to you about who you're going to be learning from at FITposium this year. "Get published, get featured, so you can get hired." IN THIS EPISODE How we pick our FITposium presenters and why. What's in it for you? The first line up of speakers. A sneak peek of what the speakers will be teaching you. Lock in your pass now for FITposium on October 13-15th and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I Dreamt For Your Benefit Hosted by: James Patrick I had this dream the other night and I want to dive into what I could unpack from it in this episode. FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium "Are these activities creating a path to bring revenue into your business?" IN THIS EPISODE A detailed and exciting FITPosium update. Why you may want to pay attention to your dreams. James's dream and what it means to him and you. Symbolism that you may need to pay attention to. Are you getting a return on the work you are doing? Assessing and reevaluating the tasks you do for your business. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What is Missing from Your USP? Hosted by: James Patrick Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you've heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you've had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketplace. During this conversation, I realized there is a second facet of USPs and we are diving into that today. "The more that you can start to identify these elements, the easier it will be for your target audience to realize 'you're the person for me.' " IN THIS EPISODE A USP and what the other facet of USP is. What your USP could be in regards to your target audience. Uniquely selling to a specific audience. How to make real connections with your customers. What questions to ask yourself to get the right USP. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Be an Influencer Hosted by: James Patrick I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water. Although I may not have been born into wealth or what most would consider good looks, or even an agreeable personality; I possess an even more befitting aptness - the highly developed ability to observe. Today, we're going to become influencers. "I now understand and possess the power of influencing you so that you may influence others!" IN THIS EPISODE The different things James is using to observe and how that makes him an influencer. What is an influencer? How can you be an influencer? Do you really want to be an influencer? Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Save Money in Advertising Hosted by: James Patrick Have you considered advertising as a way to generate leads for your business? If so, this episode is for you. Have you been nervous about getting into advertising because you're afraid of losing money? If so, this episode is for you. Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for you. Online advertising has shifted quite a bit over the last few years and we have had to completely shift our approach. The goal of this episode is to share with you what we have implemented in our advertising platform that has worked better for us and helped us save money and reduce the amount of money we have to spend to generate a lead. "The goal is to get them to notice." IN THIS EPISODE Awareness, lead generation, and conversion. Understanding what ads can be run at different points of the customer process. The changes that have happened in advertising over the last few years. The goals of each type of ad. Do video ads work? Strategic ways to run different types of ads. Need help? Text James! Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

FITPosium is Back Hosted by: James Patrick FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired. "We want you to finally unlock your full potential." IN THIS EPISODE More details on the annual FITposium conference and the exclusives that come from just attending. What's new this year? A few specific opportunities and brands that have already agreed. What you'll get out of the conference and why you'll want to be there. Lock in your pass now and get early bird pricing at www.fitposium.com. See past features @fitposium Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Get Free Business Coaching Hosted by: James Patrick We're going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance, "I want to hear from you." IN THIS EPISODE Free one-on-one coaching and how to get it. Hearing from James and his business strategy, A breakthrough for your business. Getting traction. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Finish Hosted by: James Patrick I don't mean to brag on this show, but I'm a little bit of a chicken shit. The correct response to that is, "Don't sell yourself short, James. You're a tremendous chicken shit." I'm not going to argue that fact with you. I was thinking about fear, and I think fear comes up in two different ways. We've often talked about one, and today, we are diving into the other one. "No idea has value unless action has been completed or that idea has been shared with someone else." IN THIS EPISODE The 2 different fears we face. What an imposter really means and why you can label yourself as that. What happens when you don't finish things. Thrashing and the real solution for it. Neutralizing things at the beginning to stop delays at the end. The 4 options you have when facing a problem. Why is your idea worth more? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Two Epic Announcements Hosted by: James Patrick There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you. "Everything will be done by the time you walk away from this conference." IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunities for your business. Mark your calendars - August 1st and October 13, 14 & 15! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Something Worth Learning Hosted by: James Patrick I'm a great photographer, but are my photographs great? I've had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, "I'm a great writer, but is my writing great?" I've spent a fair amount of time trying to deconstruct what this statement means to me. Apply it to yourself and it's like an onion, you start peeling back layer after layer. "If you state that there is nothing left for you to learn, you will become correct." IN THIS EPISODE Taking time to apply this statement to your own life and reflect on it. Creating work worth remembering. Why we need to continue learning and what happens if we stop. How to inhibit your ability to continue learning. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Destroying Haters with Whitney Johns Hosted by: James Patrick My guest today is Whitney Johns. She's a trainer, a coach, an entrepreneur, and a model. We're diving into destroying the haters in this episode. "Take nothing personal." IN THIS EPISODE Whitney's entrepreneurial story and journey. Recognizing your own accomplishments. Managing your ego. Appealing to your audience and different strategies for different things. Staying true to your mission, message, and those who support you. How to deal with negativity. Opening up to your audience. The importance of celebrating your hard work. Staying true to yourself and anchoring in authenticity. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Whitney Instagram: @whitneyjohns Website: www.whitneyjohns.com YouTube: Whitney Johns Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Special 400th Episode Hosted by: James Patrick Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook and allowed people to make comments or ask questions during the live. This is probably the 600th or 700th podcast episode I've done, but 400th under this specific show. This podcast has undergone quite a few changes since we launched it back in early 2018. In this episode, I want to share where the podcast was originally so I can share where the podcast is going moving forward. "I want this show to be hyper specific. To deliver real results that help you in every phase of your business development." IN THIS EPISODE How this podcast started. What James has learned along the way. Where the show is going and what James wants to focus on. Different topics James wants to dive into more. Honoring the consumer journey. How prospective clients are going to be now versus before. What questions you need to ask yourself as a business owner. The right system to nurture your prospective clients. The different types of episodes that will be on the show moving forward. A semi-new, now regular segment on the show! Join the group FITBusiness Guide on Facebook to apply to be a guest on the show and be coached by James for FREE! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com