Beyond the Image Podcast

Today, we're going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. "What we purchase actually says a lot about us." IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

After being online for the past 30 years, I can tell you it's easy to get burnout from being online. Today, we're diving into social media fatigue. "You do not need to be accessible 24/7." IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permission to stop. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Jelena Kolomejac, she's the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. "The idea is the most important thing. If your idea is really bad but it looks really good, it doesn't guarantee anything." IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact and why. Studying advertising versus actually working in the field. Where things are being advertised now. Why the idea is the most important and how to maximize it. Celebrities in ads, yes or no? Advice on how creatives can start to build the right relationships with directors. Highlighting your niche when pitching yourself. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Jelena Website: www.jelenakolomejac.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would've been fired. I quit working on a farm moving bales of hay. There were quite a few other things I quit as well. Make sure you tune in to hear them all. But today, we are going to talk about why you should be a quitter. "It's about quitting the wrong things so that you can pursue the right things." IN THIS EPISODE All the things James has quit in his lifetime. Why the worn out rhetorics about winners aren't actually true. How quitting can be beneficial for you. Assessing when the right to quit is. Things that can impact your persistence. The importance of determining what your limitations are. Practically tackling the fear that comes with quitting. What's the worst that can happen? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time. Today, we're diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own business. "When you can scale your business, that's when you become a true entrepreneur." IN THIS EPISODE Sarah's journey and how she turned her passion into a full blown business. Struggling with imposter syndrome and working through it. Pricing based on results versus experience for your services. The importance of sharing your journey. Talking to potential clients in a proactive way. Balancing a full time job and side hustle. Having the confidence to take the plunge into what you are truly passionate about. Hiring help when you need it. Setting goals that challenge you. Scaling your business. How focusing on the future helps you evolve. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Sara LinkedIn: @sara_frenza Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry. One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself. This striving for diversity throughout all media outlets is the topic of today's conversation. My guest today is Aaleiya DeSimas, founder of Ubuntu Consulting. "We have the ability to create and make situations into better situations at any point in time." IN THIS EPISODE What implicit bias is and how it impacts media. How the media can affect our biases. Replacement theory and how to combat it. Sharing and empowering others correctly Actively combating systems for change. Coming together with other people even when it's messy. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Aaleiya Website: Ubuntu Consulting Email: [email protected] Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you exist. Tonight, I'll be teaching you a play-by-play approach to get the right leads to become the right clients who are going to hire you. You can sign up at join.jamespatrick.com/lead-gen-webinar Last week, I got an e-mail that I had received a fairly prestigious award. I was awarded as the Media Talent of The Year by the American Advertising Federation's Western Division. This goes out only once a year to an individual, not a company. I was very honored and very humbled by this feature. This brings up an interesting thought. What are the ways I can leverage this award to better my brand and better my business? Once you earn media, you may want to know how to leverage that media to grow your business. Today, we're discussing how to do that. "Everything is about building trust and rapport." IN THIS EPISODE A refresher on why you would want to earn a media feature. What earned media can do for you and your business. How James is going to leverage this new award. 6 Ideas for you to leverage your earned media. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I still remember the first scene I ever saw in a horror film. I must've been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen. My 5 year old could not handle it. I eventually saw the whole movie when I was older. It has one of the best taglines I've ever seen. A tagline is the caption that goes near the title on the poster of the movie and you see it in the cinema. It peeks your interest and raises your curiosity. The tagline for The Thing: Man is the warmest place to hide. Similar to movie taglines, the hooks we use when pitching to media outlets can help our pitches stand out or blend in. In this episode, we're going to talk about how to write your hooks for pitching to media outlets that stand out so you can get published. "What are the questions you get asked the most?" IN THIS EPISODE What you're really pitching when you pitch media outlets. How to know what content and topics to pitch. Standing out. What a hook is and how to make an attention-grabbing one. Turning your ideas into things that create interest. What you need to understand about writing hooks. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I'm not the best when it comes to having difficult conversations.I'm the type of person who shuts the door to my office and becomes disgruntled. I think one of my old coworkers said that I had become difficult to work with and communicate with. They're probably right so we're going to dive into that today. We are going to talk about how to engage in difficult conversations. My guest today is Adrian Koehler. He is a leadership engagement expert and executive coach. "The meaning in any communication is in the receiver. They make up what you mean." IN THIS EPISODE Human engineering and how it affects our daily lives. The paradoxes of leadership. How to effectively lead others with compassion and accurate communication. Caring enough to have important conversations often. Intentional communication in relationships. Facing difficult situations side by side instead of butting heads. Our psychological assessments. Where confidence really comes from. Ways to prevent falling into your old patterns. Pillars that Adrian stands by. Why what you think and how you show up in the world is inseparable. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Adrian LinkedIn: Adrian Koehler Instagram: @adrian.k Interested in getting coaching or team trainings? https://takenewground.com or https://adriankoehler.com Want a leadership deep dive? Join us at The Revenant Process where only 30 people can join us in Nashville: https://wearerevenant.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In 39 years of live, I've had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my idea in draft form on my desk until the book came out; only my name was not on the cover and it was a best-seller. There was a time I would host meet-up events between photographers and models and charge everyone who attended the events. But I failed to innovate overtime and the interest in the event died out. And so many more ideas I've had and tried to execute along the way. I've done a lot of things as an entrepreneur that did not work. Today, we are talking about the biggest obstacles an entrepreneur faces when starting a new business. "We root for those who are trying to figure it out." IN THIS EPISODE The many attempts and fails James had in his early entrepreneurship journey. 8 different categories of struggle. The misperception about an entrepreneur's ability to create success. How entrepreneurs move forward anyway. Success vs. failure ratio. Why you need to be resourceful. Staying focused on what matters. Being smart with your money. Knowing the goal and the path to get there. Choosing the right community. Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

"You cannot grow your business if no one knows you exist." You may have heard me say that before, but we are drilling this in today and talking about why it's important and how I can help. Sign up for my FREE workshop at https://join.jamespatrick.com/lead-gen-webinar IN THIS EPISODE Why you need the right leads. Generating qualified leads without complicated software. What having the right leads will do for you and your business. James's story about how he has sold millions of dollars worth of products and services. All the details about the FREE workshop coming up. Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254 or go to https://join.jamespatrick.com/lead-gen-webinar Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We're talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. "Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem." IN THIS EPISODE Reasons why podcasting is loved by so many. The beauty of unedited conversations. A real peek behind the scenes from two podcasters. How to get started on a podcast tour and what it can do for you. What qualifiers to look for when looking for podcasts to be on. Creating your perfect pitch. Attention grabbing interview topics. Following up. Inviting the listening audience to take the next step with you. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Lauren Website: laurensalaun.com Instagram: @laurensalaun FREE Pitch Page Template: https://www.laurensalaun.com/free-pitch-page Want a FREE podcast tour discovery call? Select a Date & Time - Calendly **only taking on 10 new clients through June! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James. A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. But, my goal was not to be a star football player. My goal was to look like a star football player. I made the mistake of putting too much effort in during practice and my coach ended up giving me a starting position. This was my worst nightmare come true. On the field, I could get hurt. An extremely busted up face would not look impressive to others, particularly girls. And what happened in that game was even worse. In today's episode, we are talking about how to actually beat your competition. "If you are not drilling down and selecting a unique selling position, a unique advantage for your business, you are not playing to win, you're only playing not to lose." IN THIS EPISODE What happened to James at that horrifying football game. An important mistake many entrepreneurs make. How you can succeed even in a crowded marketplace. Having an unfair advantage and what it means. Quality matters. Examples of areas of innovation. The goal behind growing your unique selling position. Three questions you need to answer. I'm hosting a free workshop on how to get more clients into your business on May 31. Details? Text me "WORKSHOP" at 480-605-3254 Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole. The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some extra holiday hours working for her selling candy apples. At the age of 19, it was hard to say no to extra holiday hours. The manager suggested I give out free samples to encourage people to buy candy apples. Six hours later. I had sold 0 apples and ate 2, then I was fired. Today, we're going to talk about how to turn your free stuff into paying clients. "Consumers today need to be nurtured so much longer than ever before." IN THIS EPISODE The hesitation behind giving away free things. How consumers are operating today. Why giving away free resources and information is so important. The 6 elements of the consumer journey. Focusing on the relational value. The 3 options you have to add value. What a good lead magnet achieves. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Ken Attard, a mindset consultant. Today, we're discussing how to escape the entrepreneurial grind. "Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset." IN THIS EPISODE The lie behind "the grind." The lightbulb moment in Ken's life. New mindsets to adapt. Stop compromising your values. Great intentions don't mean there's not a better way. Feeling good more often than you feel bad. The triple U syndrome. What you should be prioritizing first. It's a journey to go on, not a destination to reach. Be happy now, while eager for more. Action vs. Inspired Action Doing the small things everyday. Practicing gratitude. Being honest with yourself. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Ken Email: [email protected] FREE Consumer Educational Guide: How To Step Into the Magic of The Successful Entrepreneur Now Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you. You're probably curious what some of those phrases are. "I'm an open book." "Looking for a partner in crime." "If my dog doesn't like you, it's just not gonna work." "I like to have fun." "I like to have a good time." "I love to laugh." "I'm down to earth." "I'm laid back." "I'm looking for a friend first." I even found a dating profile bingo card. This got me thinking about my worst online dating experiences. Why was I relishing and savoring the amazing experience of cliche dating profile bingo? Because I realize that we are really bad at making ourselves stand out, especially in business. Today, we're discussing unique selling positions. "Would your competitors say anything different?" IN THIS EPISODE Why you need to have a clear definition of what makes you unique in the marketplace. Developing your USP. What having a clear USP will do for your business. What consumers are really purchasing. Ideating what makes you stand out. Making your business worth noticing. Peeling back the layers. Want a copy of FitBusiness Online? Leave a 5-star review on the Apple Podcast App. Text me at 480-605-3254 and let me know you're interested the book. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only photograph, but to personally be honored to appear on the cover of Gainz Magazine. I had been training for two and a half hours a day. 6 days a week, for the past 5 months to get my body to a place where it could be photographed and properly photoshopped. My meal plan consisted exclusively of tilapia and asparagus. I had never felt more humbled that the editors entrusted me to photograph myself as a rising fitness talent. Did I mention this all happened on April 1, 2017. This was one of my most effective April fools jokes I had ever done. I received hundreds of congratulating comments for all my hard work on the fake post I created. Today, we are discussing magazine cover contents. "You are already worthy of media features, but you do not need media features to be worthy." IN THIS EPISODE What it really takes to win a cover contest. Reading the fine print. Is there really a print edition? "Special" print edition. What you can and can't say when you win. The effort that goes into participating in these contents. Taking the same energy to actually earn a magazine feature. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate marketing in their business. "People drastically underestimate the power of affiliate marketing." IN THIS EPISODE What led to their mastery of affiliate marketing. Reaching your target audience through affiliate programs. Misconceptions about affiliate marketing and overcoming the fear. What to look for when building these programs. Going the extra 5%. The importance of communication and messaging. Ways to accelerate your success and make you stand out. What you really need to worry about when creating your offers. How many affiliates you should have. Lifetime value customers. Why you need to be strategic. What comes before the sales comes. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Kelsey and Lori Website: www.rexxy.co Instagram: @rexxyco TikTok: rexxyteam Playbook: $250 off if you use the code JAMESP250 Sign up and email the team for the discount! https://rexxy.co/frameworxx-affiliate-program/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF ebook. This meant that in order to fulfill every order, I had to respond to every message letting people know of my PayPal email address. Then, upon receiving payment, I had to get their email address and send the ebook one at a time. After selling about 100, I figured there had to be a better way/ Eventually, a better way did surface; a digital product delivery. Once someone purchased the ebook, it would automatically deliver it to them. This seems like a no brainer now, but back it was not over 10 years ago. Flash forward, I've made over a couple million dollars selling products online. Today, we're going to talk about how you can launch your business online. "Every business that has ever been formed started in the exact same way." IN THIS EPISODE The current problem with ideas. What you need to do with your idea. The story behind the book. All the things you need to launch your online business in one book. FitBusinessOnline. BE ONE OF THE FEW WHO GET A FREE COPY OF THE NEW BOOK! A dozen volunteers who are ready to use this book FOR FREE before everyone else so they can get their idea into motion. Want a copy? 1. Leave a 5-star review on the Apple Podcast App. 2. Text me at 480-605-3254 and let me know you're interested the book. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I'm sure you heard it was filled with a lot of satire. The truth is, I love the magazine industry. It's an industry that I've been a part of as long as I've been a photographer. My first job outside of newspapers was at a magazine. I launched not one, but two publications in the last year. I've been obsessed with working in the media, going on two decades now. But in that time, I've watched publications cease operations, go out of business, stop production, and close.The magazine industry has been in peril for a long time. They were brutalized by the recession in 2008. The recession in 2020 didn't help. So how much longer do these titles have? Today, we're going to talk about how to save the magazine industry. "It's important that we as publishers represent the readership of our magazines." IN THIS EPISODE Why the magazine industry has been struggling for over a decade. My challenges to publishers. The things that need to be celebrated more in the industry. Finding more diverse creatives and giving them more opportunities. Who we need to stop featuring on covers. Do we need smaller magazines? Who to stop firing. The importance of diverse advisory boards. Creating a magazine FULL of true value and authentic headlines. Multichannel story-telling. How to pay and hire contributors appropriately. Netflix for magazines. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Betsy Cerulo, the author of Shake It Off Leadership. Today, we are diving into leadership and how you can achieve success no matter what labels you have or have been given to you. "We have been making progress, and there's still a lot more work to do." IN THIS EPISODE Why Betsy wrote her book. Taking pride in your labels. How we should react when other people achieve success. Using your intuition when it comes to embracing it or shaking it off. The importance of getting to know who you are as an individual. It's okay if you don't have the answer and how to reassure those around you. Having routines and which ones you should incorporate. Why the hard times are sometimes the most important. Be courageous. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Betsy Website: www.betsycerulo.com FREE download: Shake it Off Leadership Workbook Children's Book: Miss Crabapple and Her Magical Violin Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The topic of today's show is magazine covers. I shot two new magazine covers this past weekend. And I don't want to talk about my 600 magazine covers I shot in my career or how great they are (wink). Today, I want to talk about why shooting magazine covers absolutely sucks. Let's dive into the anatomy of magazine covers. "Unless you own the magazine, you're not in control." IN THIS EPISODE What makes a good magazine cover photo? Why shooting a magazine cover kinda sucks. The cover photo you want versus the cover photo that's chosen. Bad cropping and bad editing. Where you'll see the best version of your cover photo. Cut lines; have I seen that one before? Safe but not boring. Why cover photoshoots are also amazing and life changing. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, no red tape, no down payment, no entry fee, no hidden charges, no purchase necessary. No one will call on you, no payments or interest until September. But, limited time only! Act now, order today, send no money, offer good while supplies last, two per customer, each item sold separately, batteries not included, mileage may vary, all sales are final, allow six weeks for delivery, some items not available, some assembly required, some restrictions may apply. So come on in, for a free demonstration and a free consultation with our friendly professional staff, our experienced and knowledgeable sales representatives will help you make a selection that's just right for you and just right for your budget. AND don't forget to pick up your free gift; a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet pocket pencil sharpener. Yours for the asking. NO purchase necessary. It's just our way of saying thank you. And if you act now, we'll include an extra added free, complimentary, bonus gift of a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet combination key ring, magnifying glass and gardening hose in a genuine, imitation. leather style carrying case with authentic vinyl trim. Yours for the asking. No purchase necessary. It's our way of saying thank you! -George Carlin Today, we're going to talk about advertising lullabies. "People hate being sold to but that love to purchase." IN THIS EPISODE What we resort to when writing copy and why it needs to change. The best kind of copy and what it does. Getting rid of the BS language. Speaking to our clients in plain english. Injecting your personality into your communication. Keep it simple. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we're going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you're thinking, I don't have sex for money, nor do I want to have sex for money and I don't know anyone who does have sex for money. Why would I continue listening to this episode? You're right to ask that question - and what you will discover is that even if you are not in the sex work industry, there is still a lot you can do to both end human trafficking as well as promote health and safety for all those who are involved. To give this episode some further context - earlier this year, I had an unpleasant interaction with a man who was under the full belief that because a woman was doing a photoshoot in a public setting, that she had given up her own rights to the agency of her body and could be leered at and gawked at by anyone who chose to. This is the exact same rhetoric that leads to statements like, she would not have been sexually assaulted had she not worn that outfit. What this did was create an ongoing conversation around the idea "sex sells." I was asking the question, who is profiting? It seemed to be okay if a man was profiting but raised a lot of concerns when it was a woman who was profiting. I've talked to my dear friend and sex therapist, Dr. Jordan Wiggins about what consent is and is not. I also had a conversation with Nikole Mitchell, a top OnlyFans worker, about the misconceptions of sex workers and why there are such stigmas around those who choose to sell images of themselves if they are profiting. Today, we're going to zoom out and take a look at sex work from a broader context. My intention is to provide an economic exploration into the world's oldest profession and efforts to decriminalize sex work. My guest is Ariela Moscowitz who is the Director of Communications for Decriminalize Sex Work, a national organization pursuing a state-by-state strategy to end the prohibition of consensual adult prostitution in the United States. "If you really hate it so much and you don't want people to do it, the best thing you can do is to decriminalize it." IN THIS EPISODE The true definition of sex work. What makes sex work illegal by the definition of the law. The difference between consensual sex work and human trafficking. The historical context of sex work. The 3 major objections to the trade. Why sex work needs to be decriminalized. Discrimination in the field. Selling a service versus selling their bodies. How the legal system punishes sex workers. The currently role that police play. Legalization versus decriminalization. Steps we can take to improve the safety of those involved. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Ariela Moscowitz Website: decriminalizesex.work Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships on a deeper level. Many individuals like you have said yes to a friendship with me, so you too, should say yes. I have many testimonials from others confirming how amazing my friendship is. There are many benefits to having me as your friend. Today, I want to talk about sales pages and how to make them more effective, unlike the pitch above. "Social proof needs to illustrate how your implementation of the solution in your product or service helps people achieve the results that they wanted." IN THIS EPISODE The problem with most marketing and copy. 8 things your sales page needs to have. Why you need to address the problem you're solving in your marketing. Attention grabbing headlines and the importance of them. When and how to introduce the solution. The difference between the solution and the product. Benefits over features. How to correctly implement social proof. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've spent the last several hours in a tremendous amount of pain and I've done this for you. I've been thinking about the craziest, stupidest things I've ever done to get a girl to notice me. For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so that she knew I was having a great time. In middle school, I got a Shawn Kemp jersey that I would wear at least once a week to school. Every time I put it on, I had an idea in my mind that I would get special attention from a girl. In my senior year of high school, I didn't have a touch phone, but I would just pretend to have one hoping that a girl would ask if it was the new touch phone. Today, we're going to talk about doing all the wrong things. "How often in our work are we avoiding doing the one thing that would actually get us work?" IN THIS EPISODE The many ways James tried to impress girls in his youth and why it didn't work. Focusing on what work and tasks get you the results you want. What list you need to make today. What you are spending the least time doing. Being honest with yourself. Taking the right action. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it. I saw a post the other day saying that entrepreneurs are wanting things handed to them and aren't willing to work for it. That's not what I'm seeing. I'm seeing entrepreneurs who are hustling themselves into an early grave. They are working so hard and may not be seeing results so they think they're not working hard enough and think they have to work even harder. My guest today is Liz Hartke. She's the founder of Luminary Leadership Co and she helps entrepreneurs see beyond the work. Liz helps them see why they do the work and helps them grow, not just as a business operator but as a business owner. "The dream is not really the dream if you have to steamroll all the people you love most in order to achieve it." IN THIS EPISODE What inspired Liz to help entrepreneurs get off the hustle hamster wheel. The importance of scalability. Combining strategy and leadership. Defining leadership and the qualities of a leader. Why you may be resistant to pause, reflect and go through slow, but needed change. How to create this important habit in your day to day. Why weekly consistency is so powerful. Intentionality and why it's important. Two things to start incorporating: reflection and vision. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Liz Podcast: www.elizabethhartke.com/podcast Instagram: @elizhartke True North Workbook: luminaryleadershipco.com/truenorth Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Important question for my listeners: I'm wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person. There's nothing wrong with the glass bottle that the olive oil comes in from the grocery store. I just feel the need to put it in my own glass bottle. Second question: Have you ever tried to pour the olive oil from the store into your glass bottle which has a very thin top? It's very difficult and if you happen to miss, goodluck trying to clean that off. So what do you use? A funnel, of course. That way you can generously pour your olive oil into the funnel and into the glass bottle. I was thinking about the different types of funnels I use. Like the different ones for my pour-over coffee in the mornings. We use funnels all the time. But when it comes to business and we talk about funnels, all of a sudden it becomes very confusing and mystified. Today, we're talking about simplifying funnels. "A funnel is a system of bringing leads in, nurturing those leads, and converting some of those leads into sales." IN THIS EPISODE Simplifying how you think about funnels. How funnels are monetized. Different kinds of funnels. Why funnels can be confusing. What is a funnel and what are its 3 parts? Figuring out how your customers move through your funnels. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I don't know anything worse in dating than getting stood up. I think it's an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years old, but this was not a date. I had a meeting with a recruiter from the United States Navy because I was thinking about enlisting. We were supposed to meet at the Foothills Outlet Mall in Tucson, Arizona. He stood me up. You may have been stood up by someone you were crushing on. But have you ever been stood up by the U.S. government? I have. You want to talk about a blow to your confidence? Today, we're talking about no-shows. "There's always going to be situations where people are not going to show up." IN THIS EPISODE The hope behind this show. Why people don't show. Ways to reduce no-shows. A follow up message to people who don't show up for meetings. Why reminders are important. Funny excuses people have made up. Targeting qualified leads. Giving before you ask. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My first magazine cover came out 20 years ago. For the last 20 years, I've worked as a photographer within the health and fitness industry and during that time, I've photographed more than 600 magazine covers, in addition to thousands upon thousands of interior publication features. Over this time, I've learned and developed a deep understanding of the entire media landscape and what it takes to earn the media features that you need to get to get your brand and your business the visibility it needs to stand out and to grow. From magazine covers and spreads, to podcast spots, to online and television features. "Earned media is the fastest and most effective way to grow your brand, enhance your visibility and generate leads for the growth of your business." You absolutely can get published and you deserve to be featured. Today, we are talking about how you can do this for your business. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide IN THIS EPISODE What getting published and getting featured is not about and what it is truly about. The ARC system. The primary goals of earned media. Ways to nurture your audience. How to create more opportunities for sales. Is getting published the only way to grow your business? The amount of engagement earned media will bring to your business. Choosing where you want to land features and why. What's in my new free guide. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn't interesting right now. I've seen everything on every streaming platform that could be viewed thanks to the last year and a half. What am I to watch? Last night we took a chance and put on the HBO show, Julia. In all honesty, we thought it was the movie from a handful of years ago about the icon Julia Child. Turns out it's a new TV show about Julia Child and her life. What I want to talk about is the portrayal of Julia Child and the obsession with the usability of her recipes within her book. What's the point of teaching a recipe if it can't be replicated by any person in any kitchen in any home in any city or state across the world? Her character became so diligent and obsessive over the user experience and how it has to be so reproducible in order to publish the recipes. In today's episode, we are going to talk about the user's experience. "When you focus on enhancing the user experience, you are going to improve the trust and rapport you have with your target audience, you're going to increase your customer lifetime value and you're going to keep your clients longer." IN THIS EPISODE Why you need to think about how a user interacts with your business. Evaluating the perception in which a user experiences your business. What things can end a user's experience. Ways to enhance the user experience. The intentionality of the paths you take the user through. How to optimize email funnels and make them personalized. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was obsessed with movies; particularly horror films. I started to amass a collection at the time of VHS where every weekend I would go to a video store and buy as many VHS films as I could. The goal was to amass a collection that would rival even a Blockbuster video store. Eventually, I did the same with DVDs until I had thousands of movies between the two. I did the same with music. I wanted to have access to every song from every artist. I get obsessive in business too. At one point, I had two different podcasts. Now I own 2 magazines, a digital network, a graphic and web design agency, a c coaching practice, a mastermind, the FITposium conference, my photo business, workshops, a photo studio. It's a little obsessive. I've been obsessive in my personal life and health journey, too. In today's episode, I want to talk about the dangers of going too far. "When you go overboard and push too far in any area, you can create not only diminishing returns, you can actually destroy any positive outcome you can have." IN THIS EPISODE Ways James has gone overboard in his own life. Parallels between the recession in 2008 and 2020 and what it taught on. What made James so successful in his business early on. Why chasing every project won't work. Getting specific in the work you want to do and the people you want to do it with. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I believe there are two camps of marketing. There's the reactive marketing camp; "if you build it, they will come." The primary tenants of reactive marketing are hope and prayer. It's the type of marketing that encourages you to focus on your social media content and building an expensive and robust website so you can take advantage of SEO. The other marketing camp is proactive. It's about setting a strategy that is filled with specific tactics that approaches your target audience where they are and gives them a reason to enter into your ecosystem. The one camp will sit by their email, the other camp will go out and generate business. "You can't make sales without leads." IN THIS EPISODE What a previous VP of mine said to me that made an impact. Specific ways to get more clients for your business. Marketing tactics that don't produce results. Why relying on one source of lead generation is a big mistake. Ways to leverage the power of advertising. The power of word of mouth referrals and maximizing them. Affiliate programs and partnerships. Having lists that you own and how to rent them. The importance of earned media. Brainstorming how to mine new leads for your business. Join us at fitbusinessonline.com for a whole session on affiliate programs and getting your first 25 affiliates selling for your business! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We need to discuss the last 3 weeks. There were 4 trips to the pediatrician, 3 trips to urgent care, a telehealth appointment, as well as a quick stroll to another clinic just to make sure that we spread out our deductibles to as many providers as possible. There were some rampant fevers, lots of bodily fluids, a tremendous amount of coughing, and even a dog bite! If that wasn't enough, I had some equipment malfunction at some of my businesses, some loss of power, a malfunctioning A/C unit, and an incident with a Skittle; don't ask. Everyone's okay but I'm exhausted and behind at work. Today, I'm in a hole and we are diving into the lie of what social media and others may tell you about when you're in the midst of a struggle. "My actions moving forward can keep me in this hole or make this hole deeper." IN THIS EPISODE Studying ads and how this can be helpful. Why being in a hole doesn't mean you're lazy or scared. The truth about being in a hole. How to get out of the hole you're in. The importance of assessing what created the hole and taking the right action. Making a list of priorities and moving forward with it. I'm giving away the digital Legacy Planner for free! If you want the print or digital version, text me at 480-605-3254! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Note: Check out this podcast episode's post at JamesPatrick.com to see an AI video in action! When was the last time you had a delightful consumer experience? It's hard to think of one because it's almost like our brains are wired to only remember the negative consumer experiences that did not go well. The ones that are so distasteful that they send us straight to Google or Yelp to hash out our 1 star review. Fun fact: I love reading 1 star reviews because so often, that 1 star review has nothing to do with the product or service and so often is more of a user error. Anyway - I think the reason it's hard to remember being delighted is because we've started to tune out so much when it comes to marketing and sales. But there's a tremendous opportunity as a business owner to find the touch points you have with your clients and how you can delight them. Every interaction you have is a new opportunity and if you are the pioneer of delighting your consumers and enhancing their experience, that's what you'll be remembered for. In today's episode we are going to talk about a fascinating new way to liven, enhance, and celebrate the consumer experience. My guest today is Jill Schiefelbein, the founder of The Dynamic Communicator. "That's what meaningful connections do, they change our physiological state." IN THIS EPISODE What an AI video avatar really is and how it can be used. How you can use AI video in your business and how much it may cost. Different AI video versions and price points. Where this technology is going in the next couple of years and how it's evolving. Building trust and catering to your consumers. Breaking the status quo. Meaningful connections and how to create them. Concerns and fears behind using AI video in their business. How consumers are responding to different avatars and why. Why you need a documented sales process and finding where AI fits into the process. How to host avatar videos. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Jill Website: www.thedynamiccommunicator.com Facebook: @dynamicjill Instagram: @dynamicjill Email: [email protected] Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do for us. How hard they worked to provide us with a life where we can work hard for our children. Maybe it's your grandparents. When I think about hard working people, I think of course about my mother who worked nights for 25 or so years so she could be home during the day. I think about my dad who launched his own business and had to work so hard to make nothing into something. I think about my grandmother who was 1 of 7 children and was required to be one of the providers for her siblings. I consider myself to be a hardworking person, but I've never worked around the clock or worked the graveyard shift. One could say that my mother has worked much harder than I could ever fathom to. But yet, I probably made more than her in my first year out of college than she did in her 25 years at her job. Same with my father and grandmother. Today, we're talking about why you need to stop working so hard. "There's a lot of rhetoric that wants you to believe that the path to getting to the success that you want to have, is purely through hard work. Yet, the hardest working people we know, were not always the most successful." IN THIS EPISODE Why I skipped my Friday episode and how it made me feel. The negative effects of working too hard. The lie about hard work in today's world. The importance of realizing that hard work is important, but not the sole contributor of success. What you can do when you feel like you can't work harder. Intentional and focused work. Getting clarity on what matters to you and basing your work around that. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I truly wonder how often it is that we as entrepreneurs get into our field in a very roundabout way. For example, as a photographer, I got into photography through being a journalist. The plan was never to be a photographer. I was trying to leverage my experience as a photographer to get more jobs as a journalist. Eventually, I owned being a photographer. The same thing happened as a business coach. I provided marketing strategy and business coaching services to many of my clients who hired me for photography or hired my team for graphic design. Owning what you do shifts how you look at it. My guest today is Frank Macri, the founder of Thriving Coach Academy and the host of the Life Secrets Coaching podcast. Today, we're talking about how to grow your coaching business. "True coaching is not about sharing your life experience or sharing your advice… Coaches use frameworks and processes to help clients understand their mind and how their brain is working." IN THIS EPISODE The first time James publicly announced he was doing business coaching. What led Frank to becoming a business coach. What coaching really is. Defining characteristics of a great coach. Why confidence in yourself matters. Investing in yourself. Staying away from selfish marketing and do selfless marketing instead. Important things to uncover when coaching your client. How to market yourself. Never assume it's not working. Client preferences and why they matter. Curiosity and why it's important. Choose your failure. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Frank Website: Thriving Coach Academy Podcast: Life Coaching Secrets Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Best idea I ever had for a podcast was that I would get together with a guest and we would each get a different craft beer. Over the course of drinking that beer, we would talk about all things photography. This was also the worst idea I ever had. Why did this idea not pan out? Probably, because we got too inebriated to ever appropriately launch it. Nonetheless, in 10 years of podcasting, I have yielded innumerable benefits from managing this audio platform. That's what I want to talk about today; how to launch a podcast. "I think it's one of the best, if not the best, nurturing tool." IN THIS EPISODE The benefits of launching your own podcast. The value of having guests on your show. Ways to leverage your podcast and grow your audience. Equipment you need to start a podcast. What's recommended when recording with guests for the best audio. Podcast editing software. All about 3rd party hosts. What marketing assets you need when you launch. Expenses involved when starting your show. The rollout and how this can make or break your show early on. Why a pre-launch is vital. How many episodes you should have per week. Measuring the success of your show. Full module of how to launch a podcast: www.fitbusinessonline.com/bundles/fitbusinessonline Message me if you need a podcast editor or help with graphics @ 480-605-3254 Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you want to know what's embarrassing? Having someone walk in on you while you are listening to yourself on your own podcast. Immediately, they think that you're doing it because your ego is so big. You try to defend yourself and say, "No no! I'm just checking the audio levels, that's why I'm listening to my podcast." They won't believe you. I do like to hear myself talk. This is episode 347 and before this podcast, I've done 200 episodes on other podcasts. Over 500 episodes of me talking. Did you know that last year alone, I was a guest on 40 different podcasts? Why? Not to hear myself talk, but because being a guest on those shows amplified my authority, raised my awareness, and generated more leads for my business. Let's talk about how to get on podcasts. "You do not need a lot to land a podcast feature." IN THIS EPISODE The only thing required to land a podcast. What you need to pitch to land a podcast. How to create a press page. 3 ways you can land more podcast features. Email pitches. When to send follow ups. How to hire for less. Trading features. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Sarah Ortlund. She's a Krav Maga instructor and personal trainer. She's also in grad school studying clinical psychology. We're diving into boundaries, what Sarah has learned along the way, and how you can incorporate the same things into your personal and work life. "You have to give yourself some grace and recognize who you are as a person and that you still want to enjoy life." IN THIS EPISODE How Sarah does all the things she does and her advice for you. What inspired Sarah to study clinical psychology. Giving yourself permission to tap into who you really are. The importance of walking in peace and how to do this. Why we struggle with building boundaries. Getting past the fear of failure and continuing to try. Building better boundaries. Paying attention to where you may need to set boundaries. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Sarah Website: buildyourownbody.com Facebook: Sarah Ortlund Instagram: @fiercelyfemale_sarah Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

When I was younger, I had no idea what I was going to do when I grew up. Around the age of 18, as I'm coming out of high school, my thought was, "I guess I'll be a journalist." Truthfully, I didn't want to be a journalist. I just wanted to be a section editor, where I would run the arts and entertainment section for a publication. Then came college, and that plan didn't happen. In fact, I had a camera put in my hand and asked to take photos to go along with my articles as a lowly journalist. I still remember my first published photo. Today, we are going to talk about the most marketable images you can submit to fitness publications. "You need to show that you can create something that is viable." IN THIS EPISODE Hear James' son share an inspirational message! The journey of becoming a photographer and how it really happened for James. The 3 categories of imagery that have the most value for a fitness publication. What's important to study before submitting an image. Why stand alone images are an advantage. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've been told I like to complain a lot. And I take issue with that critique. Perhaps, I want to complain that I'm being critiqued for complaining too much. Because how is the world ever meant to improve if I am not complaining? Today, I'm sharing the top 5 worst experiences I've ever had as a consumer, what not to do to your customers, and how to delight your customers instead. "How can you surprise your audience?" IN THIS EPISODE The top 5 worst consumer experiences I've ever had and why. Unacceptable customer service behaviors. Inspiration for you on how to treat your customers. Why delighting your customers is essential for word of mouth referrals. Mapping out your consumer journey and how this helps. The value of touch points. Bonus gifts and a gift for you! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My mother always said that I had a face for radio. Perhaps that's why I'm speaking to you in a podcast form, not a video format. I remember my first time on TV, I was promoting the FITposium conference. I was aggressively nervous. I wore a nice suit, I tucked in my shirt, and I made sure to comb my hair and shave. But, I was a pile of sweat for a segment that lasted a sum total of 30 seconds. Meanwhile, anytime I did a radio show, I did excellent. I was once being interviewed by a radio host and he turned to me after the segment and said, "Wow, James. You're really good on the mic. Have you ever considered a career in radio?" But we're not talking about radio today, we're talking about the thing that does give me anxiety; being on camera. My guest today is TV host and media coach, Haddie Djemal. "You have to stand by your value and the only person who sets that value is you." IN THIS EPISODE Big life changes and Haddie's story. Breaking into the market. Competing with others in your industry. Classroom experience vs. real life experience. Why building relationships are important. Creating boundaries for what you want and sticking to them. Learning to encourage yourself and not needing external validation. Owning who you are. Self-awareness and staying curious. Helpful keys to networking. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Haddie Website: haddiethehost.com Instagram: @haddiethehost YouTube: Haddie Djemal Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you ever watch Seinfeld? I have a favorite episode. The one where Jerry's at his apartment and a telemarketer calls him. He responds and says. "You know I'm really busy, can I get your home number and I'll call you back later?" The telemarketer says no. Jerry says, "Oh why? You don't want people calling you at home? Now you know how I feel!" I love this scene so much because it is what I wish I myself could do, have the quick wit. Unfortunately, when it comes to being sold or marketed to, I don't have that quick wit. I just tend to run away from sales people. In today's episode we are going to talk about how you need to stop selling and why you need to start earning sales. "What sales is becoming, what sales always needed to be, is building great trust, building a strong rapport, building an unfathomable resonance with your audience." IN THIS EPISODE How James has avoided sales people in the past. The attributes behind earning sales. What sales really is. 3 pillar approach to sales - ARC. Serving our clients vs. selling to our clients. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I want to tell you about the second girlfriend I ever had. We dated for two whole weeks until she broke things off and shattered my heart. That same night, I had my best friend over for a sleepover and I was crying to him about how much she hurt me. The reason she ended things? Because I was too afraid to talk to her…Yup. When this happened, I was 16 years old. I was a nerd. So how did I even get a girlfriend to stay with me for two weeks? Because I had another girl vouch for me. And that happened with the next two girlfriends after that. Today, we're talking about referrals. "It is imperative that we earn unsolicited referrals." IN THIS EPISODE The way James got his first couple of girlfriends. 4 types of referrals. How to earn unsolicited referrals. Wrong assumptions you may be making about referrals. Engineering referrals for your business. Passive requests vs. active requests. Incentivized requests and ideas you can use in your business. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I was 16 years old when I finally got a starting position on my high school football team. It took all year of trying to convince my coach that I had what it took. My parents were on the stands brimming with pride, and I knew I was going to make them proud. The ball was kicked right to me, inches away from my fingertips, I fumbled it, got tackled, and then was benched the rest of the season. It was at this moment that I knew I would never be a high performance athlete. But, we are going to be talking about high performance excellence today. My guest today is Shelly Anderson, a High Performance consultant who has worked with some of the top champion athletes in the world. "You have to focus on your business regardless of what's going on in your personal life. You can't use that as an excuse of a lousy performance in your business." IN THIS EPISODE High level athletes that Shelly has and does consult. Shelly's goal as a high level consultant. What health really looks like overall. Why making it as a professional athlete is a big deal. Specific traits that elite athletes have. The right amount of ego. Habits of elite level athletes that entrepreneurs can learn from. How to pull yourself out of a funk and compartmentalize. KPI and the importance of tracking without being too emotionally invested. Being honest about where you are. Value determination. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Shelly Instagram: @shells4real Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Have you ever quit something in glorious fashion? I mean the type of quitting where you walk in slow motion away from the building and then the building explodes! (Don't worry, no one is in the building.) But you don't flinch when the building explodes. Instead, in slow motion, you take sunglasses out of your coat pocket and place them on your face while the building behind you burns to the ground. I once quit a job, it was Office Max. Not a fun job. I have a crazy story about an interaction with a customer that led to my quitting story. "The truth is, winners quit all the time." IN THIS EPISODE What happened to James at Office Max. The mentality that will ruin you. What things you should be quitting. The 3 reasons you may want to quit something. Pausing to come back and approach it fresh later. Redirecting your efforts to focus on the right thing. Reevaluating your priorities and how vital this is. Why it is okay to quit. Text me your epic quit stories @ 480-605-3254! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you want to know what pisses me off? A lot. Conventional wisdom will tell you that anger is bad and rage will hold you back. But you know what? I love my rage, I cherish my rage. I worship my rage. Because I can harness my rage. In today's episode, we are going to talk about how you, too, can harness your rage. "When it's applied appropriately with focus, it can actually accelerate you faster with more energy, with more purpose, and with more confidence." IN THIS EPISODE How we as entrepreneurs can actually harness and leverage our anger and how it benefits our trajectory. The importance of not being blinded by your anger. How anger can be used to benefit you. Fear vs. rage Personal stories of situations in my life where anger fueled me in the right way. What specific things rage can help you do. Why you shouldn't harness your rage. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

On today's episode, my guest is Lizzie Ens. She is the founder and creator of UnDiet Yourself. She has a very different story of what her life was like at the age of 19. When I was 19, I lacked direction and motivation. But today, let's jump into what Lizzie's life looked like then and now. "I was able to look forward. Not everybody's able to do that." IN THIS EPISODE Where Lizzie's story started at the age of 19. Misconceptions and truths in the Amish world. What Lizzie's future could have looked like. The awakening that led to Lizzie's leaving. How Lizzie started adjusting to the real world. Overcoming fears and being truly who you know you are supposed to be. Being able to ask for help. How to keep moving forward. The importance of getting to know yourself and being okay with becoming a new version of you. Focusing on your own journey. Getting comfortable with being uncomfortable. How Lizzie's past has shaped her current career. One of the best thing's Lizzie did when she first started her career. Why success isn't just making $10,000 a month. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Lizzie Website: undietyourself.live Instagram: @lizzieens Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

At the age of 12, I went to comic book camp. It's where young kids can go to learn how to create their own comic books. I went on to create a whole universe of characters that would make Marvel jealous. That same year, I also spent a week at coding camp where I learned to write code for tiny robots. In my lifetime, I have learned a lot of things. Like writing screenplays, the original HTML code, how to work on my 1982 Camaro, and much more. Looking back in hindsight, I don't do any of that stuff. None of it does me any good at this point. I'm not complaining, but it's a shame I wasted all that knowledge. So today, we're talking about the doing. "Once you apply something, you become accountable for it." IN THIS EPISODE All about comic book camp. Feedback I received about an idea I had for a conference. Why people don't want to apply the knowledge they've learned. Stop calling it a hobby. Pushing past the fear and stepping into the application. Setting goals and actually doing what it takes to achieve them. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com