Beyond the Image Podcast

How to Finish Hosted by: James Patrick I don't mean to brag on this show, but I'm a little bit of a chicken shit. The correct response to that is, "Don't sell yourself short, James. You're a tremendous chicken shit." I'm not going to argue that fact with you. I was thinking about fear, and I think fear comes up in two different ways. We've often talked about one, and today, we are diving into the other one. "No idea has value unless action has been completed or that idea has been shared with someone else." IN THIS EPISODE The 2 different fears we face. What an imposter really means and why you can label yourself as that. What happens when you don't finish things. Thrashing and the real solution for it. Neutralizing things at the beginning to stop delays at the end. The 4 options you have when facing a problem. Why is your idea worth more? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Two Epic Announcements Hosted by: James Patrick There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you. "Everything will be done by the time you walk away from this conference." IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunities for your business. Mark your calendars - August 1st and October 13, 14 & 15! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Something Worth Learning Hosted by: James Patrick I'm a great photographer, but are my photographs great? I've had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, "I'm a great writer, but is my writing great?" I've spent a fair amount of time trying to deconstruct what this statement means to me. Apply it to yourself and it's like an onion, you start peeling back layer after layer. "If you state that there is nothing left for you to learn, you will become correct." IN THIS EPISODE Taking time to apply this statement to your own life and reflect on it. Creating work worth remembering. Why we need to continue learning and what happens if we stop. How to inhibit your ability to continue learning. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Destroying Haters with Whitney Johns Hosted by: James Patrick My guest today is Whitney Johns. She's a trainer, a coach, an entrepreneur, and a model. We're diving into destroying the haters in this episode. "Take nothing personal." IN THIS EPISODE Whitney's entrepreneurial story and journey. Recognizing your own accomplishments. Managing your ego. Appealing to your audience and different strategies for different things. Staying true to your mission, message, and those who support you. How to deal with negativity. Opening up to your audience. The importance of celebrating your hard work. Staying true to yourself and anchoring in authenticity. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Whitney Instagram: @whitneyjohns Website: www.whitneyjohns.com YouTube: Whitney Johns Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Special 400th Episode Hosted by: James Patrick Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook and allowed people to make comments or ask questions during the live. This is probably the 600th or 700th podcast episode I've done, but 400th under this specific show. This podcast has undergone quite a few changes since we launched it back in early 2018. In this episode, I want to share where the podcast was originally so I can share where the podcast is going moving forward. "I want this show to be hyper specific. To deliver real results that help you in every phase of your business development." IN THIS EPISODE How this podcast started. What James has learned along the way. Where the show is going and what James wants to focus on. Different topics James wants to dive into more. Honoring the consumer journey. How prospective clients are going to be now versus before. What questions you need to ask yourself as a business owner. The right system to nurture your prospective clients. The different types of episodes that will be on the show moving forward. A semi-new, now regular segment on the show! Join the group FITBusiness Guide on Facebook to apply to be a guest on the show and be coached by James for FREE! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Keep Your Clients Hosted by: James Patrick I feel like we've known each other long enough so I can confide in you and share something that has been weighing on me over the last several months. I have this unhealthy obsession with seeing bad things happen to bad people. Essentially, those who get what's coming to them. To actually witness karma coming back to bite someone in the ass; but only someone who deserves it of course. I know this is not great. My therapist is aware of this, no need to involve her any more in this. I understand there's a mentality of "live and let live," and "focus on yourself." I hear you, but also it is really cool to see when someone gets what's coming to them. Today, I'm diving into a video I found that set me off, why it did, and how you can avoid feeling like you need to do the same. "It takes a tremendous amount of work to earn someone's business for the first time." IN THIS EPISODE The rabbit hole James went down and advises you not to. Honoring and retaining the business you have versus always chasing new business. 4 phases/stages you need to have in your business. Specificity and why it's important. Effective marketing. Overdelivering and 10x value. Staying in touch. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Close More Sales Calls Hosted by: James Patrick We're getting right to the point today. We're talking about sales calls and how you can more effectively close more sales on your sales calls. "It's important that you have an order to your conversation." IN THIS EPISODE When and why you should be using sales calls. The framework of your call and what the focus needs to be. What should be done before the sales call. Asking the right questions. The main steps you should be walking your client through. Closing the call with success. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How I 30X A Business in 5 Years Hosted by: James Patrick What could you do to make more money? The first thought when you think about this question for a lot of us is, what else do I need to create? What other businesses, programs, services? "But the truth is, the goal is to create more revenue without creating a great deal more time." It's about looking for money lying under a rock. Today, we're going to talk about how to turn over some rocks. IN THIS EPISODE Adding a new version of what you're doing. Creating additional revenue off something you're already selling. How James 30X the money he was making in 5 years. Increasing services to increase opportunities to increase price. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we're going to talk about rejection. "It's not a no, it's just not a yes… yet." IN THIS EPISODE What happened on James's first date. Online voting contests and what to remember about them. When someone actually says no to you and the effect it has on you. A little peek behind the curtain of why people really get selected. Shifting your perspective for when you don't get chosen. Why you need to keep showing up. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It's storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name. I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today's dollars and all they do is tell you to name the company after yourself. Today, we're going to talk about crazy WTF advertising facts and statistics. "Marketing teams that have written down or documented their strategies are over 300% more likely to succeed than those who do not." IN THIS EPISODE Exciting announcements! Marketing statistics that could help your business. Video facts. The power behind different social media platforms. Interesting advertising stats that will make you think. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's latest feature, pinned posts. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

If you're like me, you're terrified of being told "no." In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There's something about being told no that feels shameful. You know the idiom, the worst thing they can do is say no? Well, that's a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. "We need to be honoring our own time, our own energy, our own limits, and our own boundaries." IN THIS EPISODE Why saying no is important. What happens if you always say yes. Different ways you can say no to inquiries without upsetting a client. Establishing healthy boundaries. Practical things to say to your clients in tough moments. Adding value while respecting your boundaries. ICONFIT Magazine volume II is out now! CLICK HERE Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can't keep up with the number of new leads coming into your ecosystem and it doesn't seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and you realize that you don't have any appointments for the next several weeks. What happened? That's what we're talking about today; how to build a reliable and consistent lead generation within your brand and business. My guest today is Estie Starr. She's the founder of Strand Consulting and the Better Business School. "The majority of sales is not that pushy salesperson. All high ticket sales are intellectual sales." IN THIS EPISODE The foundational thing you're missing in marketing your business. Discipline and why it's important. The truth behind advertising. 5 steps to get a stable, reliable, consistent business flow. Strategic word of mouth. How many exposures and touch points you need to get a sale. Do you need to go viral to be successful? The medium and the message. Followers do not equal business; show up! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Estie FREE gift for you: estiestarr.com/freegift Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I know I've needed to record this specific episode for quite some time. Which is naturally why I've put it off for as long as I possibly could. My hope is that we can proceed and do this together. "In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues." IN THIS EPISODE The leaked SCOTUS document on May 3 and what happened last week. What we, as business owners, can do. When to speak up and get involved. What 65% of consumers want to see from the brands that they follow. How to decide which events you need to take a stand for. Questions you need to pose to yourself. Shifting your anger to anger-fueled productivity and creating opportunities that can yield a positive result. How James recently pushed for equality and inclusion and why it made sense. Posting online in anger versus posting to call people together and take real action. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Let's be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign? What I'm sharing with you today is the number one area I want you to focus your efforts and energy on for the remainder of this year and going into next year and why. "Stop worrying about your pricing and start worrying about the experience you're delivering to your customers." IN THIS EPISODE The overwhelming amount of options we have and decisions we have to make daily. Where you need to focus your energy. What will help you get more clients and retain clients. The definition of the "user experience" and how to make it better. How to differentiate yourself amongst other competitors. What encompasses the user experience. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online. "You never get a second chance for a first impression." IN THIS EPISODE Bebe's story and how it all started. What it means to be intentionally vegan. The strategy behind Bebe's beginnings and how she made it through the 2008 recession. Employees and entrepreneurs. The reason behind the name and why it's important. Overcoming problems in real time. Focusing on customer experience and making it unique. Managing expectations when you use influencer marketing campaigns. Running ads and knowing your audience. Where the brand is going and what to be ready for in the coming recession. I'm giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE ON AMAZON called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Bebe Website: www.cultofcoquette.com Instagram: @cultofcoquette Personal IG: @beberoxanna Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Can I share a secret with you? We've been in touch for awhile and I've been communicating with you for a couple years. We've established some trust and rapport. Let's keep this between us. The truth is, clients sometimes can really suck. I probably shouldn't say that, but it's true. And that's what we're going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say to photographers that will piss them off. Reflecting on the lies within these statements. Sharing perspective from a photographer's point of view. Why not saying these things is important. I'm giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What an incredible past 36 hours it has been! And in that 36 hours, I've only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available. It is available on Amazon right now! Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it. In this episode, I am sharing a fuller picture of the context around the making of this book. "I wanted to make sure that this was not another generic business book that focused only in theory." IN THIS EPISODE An update on Fit Business and a sincere thank you. How James's best selling book came about. What this book is and is not. Who this book is for. Clarity to move forward in your business. How to win a free half-day shoot with James! ALL this and more in my new book that is NOW AVAILABLE called Fit Business Online. You can find it on Amazon. Screenshot the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot! Get your copy now at https://www.amazon.com/Fit-Business-Online-Establish-Industry/dp/B0B3FMXXVT Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

You don't want money that jiggle jiggles, you want money that folds. In today's episode, we are going to talk about making more money. "You can lose a quarter of your clients and make more money." IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number of leads you're getting. Reverse engineering your income goals. The 2 mistakes we make in sales. ALL this and more in my new book launching later this week called FitBusiness Online. You can find it on Amazon. Want to have a 1-on-1 session with me to talk about your business, your goals, and increasing the amount of leads you're getting and income you're earning? Schedule a FREE assessment with me at jamespatrick.com/coaching. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we're going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. "What we purchase actually says a lot about us." IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

After being online for the past 30 years, I can tell you it's easy to get burnout from being online. Today, we're diving into social media fatigue. "You do not need to be accessible 24/7." IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permission to stop. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Jelena Kolomejac, she's the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. "The idea is the most important thing. If your idea is really bad but it looks really good, it doesn't guarantee anything." IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact and why. Studying advertising versus actually working in the field. Where things are being advertised now. Why the idea is the most important and how to maximize it. Celebrities in ads, yes or no? Advice on how creatives can start to build the right relationships with directors. Highlighting your niche when pitching yourself. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Jelena Website: www.jelenakolomejac.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would've been fired. I quit working on a farm moving bales of hay. There were quite a few other things I quit as well. Make sure you tune in to hear them all. But today, we are going to talk about why you should be a quitter. "It's about quitting the wrong things so that you can pursue the right things." IN THIS EPISODE All the things James has quit in his lifetime. Why the worn out rhetorics about winners aren't actually true. How quitting can be beneficial for you. Assessing when the right to quit is. Things that can impact your persistence. The importance of determining what your limitations are. Practically tackling the fear that comes with quitting. What's the worst that can happen? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time. Today, we're diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own business. "When you can scale your business, that's when you become a true entrepreneur." IN THIS EPISODE Sarah's journey and how she turned her passion into a full blown business. Struggling with imposter syndrome and working through it. Pricing based on results versus experience for your services. The importance of sharing your journey. Talking to potential clients in a proactive way. Balancing a full time job and side hustle. Having the confidence to take the plunge into what you are truly passionate about. Hiring help when you need it. Setting goals that challenge you. Scaling your business. How focusing on the future helps you evolve. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Sara LinkedIn: @sara_frenza Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry. One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself. This striving for diversity throughout all media outlets is the topic of today's conversation. My guest today is Aaleiya DeSimas, founder of Ubuntu Consulting. "We have the ability to create and make situations into better situations at any point in time." IN THIS EPISODE What implicit bias is and how it impacts media. How the media can affect our biases. Replacement theory and how to combat it. Sharing and empowering others correctly Actively combating systems for change. Coming together with other people even when it's messy. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Aaleiya Website: Ubuntu Consulting Email: [email protected] Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you exist. Tonight, I'll be teaching you a play-by-play approach to get the right leads to become the right clients who are going to hire you. You can sign up at join.jamespatrick.com/lead-gen-webinar Last week, I got an e-mail that I had received a fairly prestigious award. I was awarded as the Media Talent of The Year by the American Advertising Federation's Western Division. This goes out only once a year to an individual, not a company. I was very honored and very humbled by this feature. This brings up an interesting thought. What are the ways I can leverage this award to better my brand and better my business? Once you earn media, you may want to know how to leverage that media to grow your business. Today, we're discussing how to do that. "Everything is about building trust and rapport." IN THIS EPISODE A refresher on why you would want to earn a media feature. What earned media can do for you and your business. How James is going to leverage this new award. 6 Ideas for you to leverage your earned media. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I still remember the first scene I ever saw in a horror film. I must've been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen. My 5 year old could not handle it. I eventually saw the whole movie when I was older. It has one of the best taglines I've ever seen. A tagline is the caption that goes near the title on the poster of the movie and you see it in the cinema. It peeks your interest and raises your curiosity. The tagline for The Thing: Man is the warmest place to hide. Similar to movie taglines, the hooks we use when pitching to media outlets can help our pitches stand out or blend in. In this episode, we're going to talk about how to write your hooks for pitching to media outlets that stand out so you can get published. "What are the questions you get asked the most?" IN THIS EPISODE What you're really pitching when you pitch media outlets. How to know what content and topics to pitch. Standing out. What a hook is and how to make an attention-grabbing one. Turning your ideas into things that create interest. What you need to understand about writing hooks. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I'm not the best when it comes to having difficult conversations.I'm the type of person who shuts the door to my office and becomes disgruntled. I think one of my old coworkers said that I had become difficult to work with and communicate with. They're probably right so we're going to dive into that today. We are going to talk about how to engage in difficult conversations. My guest today is Adrian Koehler. He is a leadership engagement expert and executive coach. "The meaning in any communication is in the receiver. They make up what you mean." IN THIS EPISODE Human engineering and how it affects our daily lives. The paradoxes of leadership. How to effectively lead others with compassion and accurate communication. Caring enough to have important conversations often. Intentional communication in relationships. Facing difficult situations side by side instead of butting heads. Our psychological assessments. Where confidence really comes from. Ways to prevent falling into your old patterns. Pillars that Adrian stands by. Why what you think and how you show up in the world is inseparable. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Adrian LinkedIn: Adrian Koehler Instagram: @adrian.k Interested in getting coaching or team trainings? https://takenewground.com or https://adriankoehler.com Want a leadership deep dive? Join us at The Revenant Process where only 30 people can join us in Nashville: https://wearerevenant.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In 39 years of live, I've had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my idea in draft form on my desk until the book came out; only my name was not on the cover and it was a best-seller. There was a time I would host meet-up events between photographers and models and charge everyone who attended the events. But I failed to innovate overtime and the interest in the event died out. And so many more ideas I've had and tried to execute along the way. I've done a lot of things as an entrepreneur that did not work. Today, we are talking about the biggest obstacles an entrepreneur faces when starting a new business. "We root for those who are trying to figure it out." IN THIS EPISODE The many attempts and fails James had in his early entrepreneurship journey. 8 different categories of struggle. The misperception about an entrepreneur's ability to create success. How entrepreneurs move forward anyway. Success vs. failure ratio. Why you need to be resourceful. Staying focused on what matters. Being smart with your money. Knowing the goal and the path to get there. Choosing the right community. Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

"You cannot grow your business if no one knows you exist." You may have heard me say that before, but we are drilling this in today and talking about why it's important and how I can help. Sign up for my FREE workshop at https://join.jamespatrick.com/lead-gen-webinar IN THIS EPISODE Why you need the right leads. Generating qualified leads without complicated software. What having the right leads will do for you and your business. James's story about how he has sold millions of dollars worth of products and services. All the details about the FREE workshop coming up. Join me for a FREE workshop on May 31st where we will dive into creating an approach to get the right leads to hire you! Text me at 480-605-3254 or go to https://join.jamespatrick.com/lead-gen-webinar Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We're talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. "Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem." IN THIS EPISODE Reasons why podcasting is loved by so many. The beauty of unedited conversations. A real peek behind the scenes from two podcasters. How to get started on a podcast tour and what it can do for you. What qualifiers to look for when looking for podcasts to be on. Creating your perfect pitch. Attention grabbing interview topics. Following up. Inviting the listening audience to take the next step with you. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Lauren Website: laurensalaun.com Instagram: @laurensalaun FREE Pitch Page Template: https://www.laurensalaun.com/free-pitch-page Want a FREE podcast tour discovery call? Select a Date & Time - Calendly **only taking on 10 new clients through June! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James. A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. But, my goal was not to be a star football player. My goal was to look like a star football player. I made the mistake of putting too much effort in during practice and my coach ended up giving me a starting position. This was my worst nightmare come true. On the field, I could get hurt. An extremely busted up face would not look impressive to others, particularly girls. And what happened in that game was even worse. In today's episode, we are talking about how to actually beat your competition. "If you are not drilling down and selecting a unique selling position, a unique advantage for your business, you are not playing to win, you're only playing not to lose." IN THIS EPISODE What happened to James at that horrifying football game. An important mistake many entrepreneurs make. How you can succeed even in a crowded marketplace. Having an unfair advantage and what it means. Quality matters. Examples of areas of innovation. The goal behind growing your unique selling position. Three questions you need to answer. I'm hosting a free workshop on how to get more clients into your business on May 31. Details? Text me "WORKSHOP" at 480-605-3254 Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole. The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some extra holiday hours working for her selling candy apples. At the age of 19, it was hard to say no to extra holiday hours. The manager suggested I give out free samples to encourage people to buy candy apples. Six hours later. I had sold 0 apples and ate 2, then I was fired. Today, we're going to talk about how to turn your free stuff into paying clients. "Consumers today need to be nurtured so much longer than ever before." IN THIS EPISODE The hesitation behind giving away free things. How consumers are operating today. Why giving away free resources and information is so important. The 6 elements of the consumer journey. Focusing on the relational value. The 3 options you have to add value. What a good lead magnet achieves. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Ken Attard, a mindset consultant. Today, we're discussing how to escape the entrepreneurial grind. "Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset." IN THIS EPISODE The lie behind "the grind." The lightbulb moment in Ken's life. New mindsets to adapt. Stop compromising your values. Great intentions don't mean there's not a better way. Feeling good more often than you feel bad. The triple U syndrome. What you should be prioritizing first. It's a journey to go on, not a destination to reach. Be happy now, while eager for more. Action vs. Inspired Action Doing the small things everyday. Practicing gratitude. Being honest with yourself. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Ken Email: [email protected] FREE Consumer Educational Guide: How To Step Into the Magic of The Successful Entrepreneur Now Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you. You're probably curious what some of those phrases are. "I'm an open book." "Looking for a partner in crime." "If my dog doesn't like you, it's just not gonna work." "I like to have fun." "I like to have a good time." "I love to laugh." "I'm down to earth." "I'm laid back." "I'm looking for a friend first." I even found a dating profile bingo card. This got me thinking about my worst online dating experiences. Why was I relishing and savoring the amazing experience of cliche dating profile bingo? Because I realize that we are really bad at making ourselves stand out, especially in business. Today, we're discussing unique selling positions. "Would your competitors say anything different?" IN THIS EPISODE Why you need to have a clear definition of what makes you unique in the marketplace. Developing your USP. What having a clear USP will do for your business. What consumers are really purchasing. Ideating what makes you stand out. Making your business worth noticing. Peeling back the layers. Want a copy of FitBusiness Online? Leave a 5-star review on the Apple Podcast App. Text me at 480-605-3254 and let me know you're interested the book. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only photograph, but to personally be honored to appear on the cover of Gainz Magazine. I had been training for two and a half hours a day. 6 days a week, for the past 5 months to get my body to a place where it could be photographed and properly photoshopped. My meal plan consisted exclusively of tilapia and asparagus. I had never felt more humbled that the editors entrusted me to photograph myself as a rising fitness talent. Did I mention this all happened on April 1, 2017. This was one of my most effective April fools jokes I had ever done. I received hundreds of congratulating comments for all my hard work on the fake post I created. Today, we are discussing magazine cover contents. "You are already worthy of media features, but you do not need media features to be worthy." IN THIS EPISODE What it really takes to win a cover contest. Reading the fine print. Is there really a print edition? "Special" print edition. What you can and can't say when you win. The effort that goes into participating in these contents. Taking the same energy to actually earn a magazine feature. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate marketing in their business. "People drastically underestimate the power of affiliate marketing." IN THIS EPISODE What led to their mastery of affiliate marketing. Reaching your target audience through affiliate programs. Misconceptions about affiliate marketing and overcoming the fear. What to look for when building these programs. Going the extra 5%. The importance of communication and messaging. Ways to accelerate your success and make you stand out. What you really need to worry about when creating your offers. How many affiliates you should have. Lifetime value customers. Why you need to be strategic. What comes before the sales comes. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Kelsey and Lori Website: www.rexxy.co Instagram: @rexxyco TikTok: rexxyteam Playbook: $250 off if you use the code JAMESP250 Sign up and email the team for the discount! https://rexxy.co/frameworxx-affiliate-program/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF ebook. This meant that in order to fulfill every order, I had to respond to every message letting people know of my PayPal email address. Then, upon receiving payment, I had to get their email address and send the ebook one at a time. After selling about 100, I figured there had to be a better way/ Eventually, a better way did surface; a digital product delivery. Once someone purchased the ebook, it would automatically deliver it to them. This seems like a no brainer now, but back it was not over 10 years ago. Flash forward, I've made over a couple million dollars selling products online. Today, we're going to talk about how you can launch your business online. "Every business that has ever been formed started in the exact same way." IN THIS EPISODE The current problem with ideas. What you need to do with your idea. The story behind the book. All the things you need to launch your online business in one book. FitBusinessOnline. BE ONE OF THE FEW WHO GET A FREE COPY OF THE NEW BOOK! A dozen volunteers who are ready to use this book FOR FREE before everyone else so they can get their idea into motion. Want a copy? 1. Leave a 5-star review on the Apple Podcast App. 2. Text me at 480-605-3254 and let me know you're interested the book. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I'm sure you heard it was filled with a lot of satire. The truth is, I love the magazine industry. It's an industry that I've been a part of as long as I've been a photographer. My first job outside of newspapers was at a magazine. I launched not one, but two publications in the last year. I've been obsessed with working in the media, going on two decades now. But in that time, I've watched publications cease operations, go out of business, stop production, and close.The magazine industry has been in peril for a long time. They were brutalized by the recession in 2008. The recession in 2020 didn't help. So how much longer do these titles have? Today, we're going to talk about how to save the magazine industry. "It's important that we as publishers represent the readership of our magazines." IN THIS EPISODE Why the magazine industry has been struggling for over a decade. My challenges to publishers. The things that need to be celebrated more in the industry. Finding more diverse creatives and giving them more opportunities. Who we need to stop featuring on covers. Do we need smaller magazines? Who to stop firing. The importance of diverse advisory boards. Creating a magazine FULL of true value and authentic headlines. Multichannel story-telling. How to pay and hire contributors appropriately. Netflix for magazines. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Betsy Cerulo, the author of Shake It Off Leadership. Today, we are diving into leadership and how you can achieve success no matter what labels you have or have been given to you. "We have been making progress, and there's still a lot more work to do." IN THIS EPISODE Why Betsy wrote her book. Taking pride in your labels. How we should react when other people achieve success. Using your intuition when it comes to embracing it or shaking it off. The importance of getting to know who you are as an individual. It's okay if you don't have the answer and how to reassure those around you. Having routines and which ones you should incorporate. Why the hard times are sometimes the most important. Be courageous. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Betsy Website: www.betsycerulo.com FREE download: Shake it Off Leadership Workbook Children's Book: Miss Crabapple and Her Magical Violin Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The topic of today's show is magazine covers. I shot two new magazine covers this past weekend. And I don't want to talk about my 600 magazine covers I shot in my career or how great they are (wink). Today, I want to talk about why shooting magazine covers absolutely sucks. Let's dive into the anatomy of magazine covers. "Unless you own the magazine, you're not in control." IN THIS EPISODE What makes a good magazine cover photo? Why shooting a magazine cover kinda sucks. The cover photo you want versus the cover photo that's chosen. Bad cropping and bad editing. Where you'll see the best version of your cover photo. Cut lines; have I seen that one before? Safe but not boring. Why cover photoshoots are also amazing and life changing. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk, no obligation, no red tape, no down payment, no entry fee, no hidden charges, no purchase necessary. No one will call on you, no payments or interest until September. But, limited time only! Act now, order today, send no money, offer good while supplies last, two per customer, each item sold separately, batteries not included, mileage may vary, all sales are final, allow six weeks for delivery, some items not available, some assembly required, some restrictions may apply. So come on in, for a free demonstration and a free consultation with our friendly professional staff, our experienced and knowledgeable sales representatives will help you make a selection that's just right for you and just right for your budget. AND don't forget to pick up your free gift; a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet pocket pencil sharpener. Yours for the asking. NO purchase necessary. It's just our way of saying thank you. And if you act now, we'll include an extra added free, complimentary, bonus gift of a classic, deluxe, custom, designer, luxury, prestige, high quality, premium, select, gourmet combination key ring, magnifying glass and gardening hose in a genuine, imitation. leather style carrying case with authentic vinyl trim. Yours for the asking. No purchase necessary. It's our way of saying thank you! -George Carlin Today, we're going to talk about advertising lullabies. "People hate being sold to but that love to purchase." IN THIS EPISODE What we resort to when writing copy and why it needs to change. The best kind of copy and what it does. Getting rid of the BS language. Speaking to our clients in plain english. Injecting your personality into your communication. Keep it simple. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we're going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you're thinking, I don't have sex for money, nor do I want to have sex for money and I don't know anyone who does have sex for money. Why would I continue listening to this episode? You're right to ask that question - and what you will discover is that even if you are not in the sex work industry, there is still a lot you can do to both end human trafficking as well as promote health and safety for all those who are involved. To give this episode some further context - earlier this year, I had an unpleasant interaction with a man who was under the full belief that because a woman was doing a photoshoot in a public setting, that she had given up her own rights to the agency of her body and could be leered at and gawked at by anyone who chose to. This is the exact same rhetoric that leads to statements like, she would not have been sexually assaulted had she not worn that outfit. What this did was create an ongoing conversation around the idea "sex sells." I was asking the question, who is profiting? It seemed to be okay if a man was profiting but raised a lot of concerns when it was a woman who was profiting. I've talked to my dear friend and sex therapist, Dr. Jordan Wiggins about what consent is and is not. I also had a conversation with Nikole Mitchell, a top OnlyFans worker, about the misconceptions of sex workers and why there are such stigmas around those who choose to sell images of themselves if they are profiting. Today, we're going to zoom out and take a look at sex work from a broader context. My intention is to provide an economic exploration into the world's oldest profession and efforts to decriminalize sex work. My guest is Ariela Moscowitz who is the Director of Communications for Decriminalize Sex Work, a national organization pursuing a state-by-state strategy to end the prohibition of consensual adult prostitution in the United States. "If you really hate it so much and you don't want people to do it, the best thing you can do is to decriminalize it." IN THIS EPISODE The true definition of sex work. What makes sex work illegal by the definition of the law. The difference between consensual sex work and human trafficking. The historical context of sex work. The 3 major objections to the trade. Why sex work needs to be decriminalized. Discrimination in the field. Selling a service versus selling their bodies. How the legal system punishes sex workers. The currently role that police play. Legalization versus decriminalization. Steps we can take to improve the safety of those involved. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Ariela Moscowitz Website: decriminalizesex.work Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships on a deeper level. Many individuals like you have said yes to a friendship with me, so you too, should say yes. I have many testimonials from others confirming how amazing my friendship is. There are many benefits to having me as your friend. Today, I want to talk about sales pages and how to make them more effective, unlike the pitch above. "Social proof needs to illustrate how your implementation of the solution in your product or service helps people achieve the results that they wanted." IN THIS EPISODE The problem with most marketing and copy. 8 things your sales page needs to have. Why you need to address the problem you're solving in your marketing. Attention grabbing headlines and the importance of them. When and how to introduce the solution. The difference between the solution and the product. Benefits over features. How to correctly implement social proof. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've spent the last several hours in a tremendous amount of pain and I've done this for you. I've been thinking about the craziest, stupidest things I've ever done to get a girl to notice me. For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so that she knew I was having a great time. In middle school, I got a Shawn Kemp jersey that I would wear at least once a week to school. Every time I put it on, I had an idea in my mind that I would get special attention from a girl. In my senior year of high school, I didn't have a touch phone, but I would just pretend to have one hoping that a girl would ask if it was the new touch phone. Today, we're going to talk about doing all the wrong things. "How often in our work are we avoiding doing the one thing that would actually get us work?" IN THIS EPISODE The many ways James tried to impress girls in his youth and why it didn't work. Focusing on what work and tasks get you the results you want. What list you need to make today. What you are spending the least time doing. Being honest with yourself. Taking the right action. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it. I saw a post the other day saying that entrepreneurs are wanting things handed to them and aren't willing to work for it. That's not what I'm seeing. I'm seeing entrepreneurs who are hustling themselves into an early grave. They are working so hard and may not be seeing results so they think they're not working hard enough and think they have to work even harder. My guest today is Liz Hartke. She's the founder of Luminary Leadership Co and she helps entrepreneurs see beyond the work. Liz helps them see why they do the work and helps them grow, not just as a business operator but as a business owner. "The dream is not really the dream if you have to steamroll all the people you love most in order to achieve it." IN THIS EPISODE What inspired Liz to help entrepreneurs get off the hustle hamster wheel. The importance of scalability. Combining strategy and leadership. Defining leadership and the qualities of a leader. Why you may be resistant to pause, reflect and go through slow, but needed change. How to create this important habit in your day to day. Why weekly consistency is so powerful. Intentionality and why it's important. Two things to start incorporating: reflection and vision. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Liz Podcast: www.elizabethhartke.com/podcast Instagram: @elizhartke True North Workbook: luminaryleadershipco.com/truenorth Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Important question for my listeners: I'm wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person. There's nothing wrong with the glass bottle that the olive oil comes in from the grocery store. I just feel the need to put it in my own glass bottle. Second question: Have you ever tried to pour the olive oil from the store into your glass bottle which has a very thin top? It's very difficult and if you happen to miss, goodluck trying to clean that off. So what do you use? A funnel, of course. That way you can generously pour your olive oil into the funnel and into the glass bottle. I was thinking about the different types of funnels I use. Like the different ones for my pour-over coffee in the mornings. We use funnels all the time. But when it comes to business and we talk about funnels, all of a sudden it becomes very confusing and mystified. Today, we're talking about simplifying funnels. "A funnel is a system of bringing leads in, nurturing those leads, and converting some of those leads into sales." IN THIS EPISODE Simplifying how you think about funnels. How funnels are monetized. Different kinds of funnels. Why funnels can be confusing. What is a funnel and what are its 3 parts? Figuring out how your customers move through your funnels. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I don't know anything worse in dating than getting stood up. I think it's an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years old, but this was not a date. I had a meeting with a recruiter from the United States Navy because I was thinking about enlisting. We were supposed to meet at the Foothills Outlet Mall in Tucson, Arizona. He stood me up. You may have been stood up by someone you were crushing on. But have you ever been stood up by the U.S. government? I have. You want to talk about a blow to your confidence? Today, we're talking about no-shows. "There's always going to be situations where people are not going to show up." IN THIS EPISODE The hope behind this show. Why people don't show. Ways to reduce no-shows. A follow up message to people who don't show up for meetings. Why reminders are important. Funny excuses people have made up. Targeting qualified leads. Giving before you ask. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My first magazine cover came out 20 years ago. For the last 20 years, I've worked as a photographer within the health and fitness industry and during that time, I've photographed more than 600 magazine covers, in addition to thousands upon thousands of interior publication features. Over this time, I've learned and developed a deep understanding of the entire media landscape and what it takes to earn the media features that you need to get to get your brand and your business the visibility it needs to stand out and to grow. From magazine covers and spreads, to podcast spots, to online and television features. "Earned media is the fastest and most effective way to grow your brand, enhance your visibility and generate leads for the growth of your business." You absolutely can get published and you deserve to be featured. Today, we are talking about how you can do this for your business. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide IN THIS EPISODE What getting published and getting featured is not about and what it is truly about. The ARC system. The primary goals of earned media. Ways to nurture your audience. How to create more opportunities for sales. Is getting published the only way to grow your business? The amount of engagement earned media will bring to your business. Choosing where you want to land features and why. What's in my new free guide. GET MY BRAND NEW GET PUBLISHED GUIDE FOR FREE: join.jamespatrick.com/getpublishedguide Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn't interesting right now. I've seen everything on every streaming platform that could be viewed thanks to the last year and a half. What am I to watch? Last night we took a chance and put on the HBO show, Julia. In all honesty, we thought it was the movie from a handful of years ago about the icon Julia Child. Turns out it's a new TV show about Julia Child and her life. What I want to talk about is the portrayal of Julia Child and the obsession with the usability of her recipes within her book. What's the point of teaching a recipe if it can't be replicated by any person in any kitchen in any home in any city or state across the world? Her character became so diligent and obsessive over the user experience and how it has to be so reproducible in order to publish the recipes. In today's episode, we are going to talk about the user's experience. "When you focus on enhancing the user experience, you are going to improve the trust and rapport you have with your target audience, you're going to increase your customer lifetime value and you're going to keep your clients longer." IN THIS EPISODE Why you need to think about how a user interacts with your business. Evaluating the perception in which a user experiences your business. What things can end a user's experience. Ways to enhance the user experience. The intentionality of the paths you take the user through. How to optimize email funnels and make them personalized. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com