Beyond the Image Podcast

In today's episode I talk about what I did that allowed me to 2x my income in a single year. A handful of years ago, I owned a couple businesses, and I was working tirelessly to try to grow these brands. At some point, I kept hitting these ceilings and walls and wasn't able to get to the next level. IN THIS EPISODE How I got out of the plateau I was in to reach the next level. Why it's important who you surround yourself with and what level they're at. Why the mentality to "work more" if it's not working, won't work. "Your network equals your net worth. When you improve your network, you can improve your net worth." 5 THINGS THAT WORKED Set a focus for your efforts. Have a sounding board. Build a strategy. Have connection and support from others. Accountability These 5 things are why I created my program, Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. If you're feeling stuck, this episode will unlock and highlight areas you can improve so that you can reach that next level in your business and your entrepreneurial journey! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode I get to chat with my dear friend, Jenn Roux. She's the owner of Fresh Take Fitness and a representative for Zyia Active. She was also one of the graduates of our mastermind program and I got to witness her growth as she transitioned from corporate America to full time entrepreneurship. We dive into how she made that journey happen! IN THIS EPISODE The call that led Jenn to go into entrepreneurship full time. How she made her business her own even with many other similar businesses out there. Jenn's mindset in the beginning of her journey and how she went from having imposter syndrome to overcoming that and becoming successful. Jenn's transition from side hustle to full time entrepreneur and all that came with that. The importance of laying a strong foundation for who you want to be in your business and having every action build upon that. Why you should always be leading a team, no matter what stage of entrepreneurship you are in. ADVICE FROM JENN Invest in coaching. "I can not stress enough how important it is to invest in yourself, because that's an investment in your business. You will go further faster if you have help." Remember this journey takes time. Don't compare your business or journey to anyone else's. CONNECT WITH JENN Online: freshtakefitness.com and myzyia.com/jennroux Instagram: @jenn.roux_ Share this podcast with a friend and remember to leave a 5-star review! CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

In today's episode I get to chat with Stephanie Riel. She's the founder of ReilDeal Marketing. We're talking about where you can automate your workflows to save more time so you can work on your business, not just in your business. "I think there's so much power in story. Whenever we are trying to connect with another entity, of course humans, but our brands have a story too. Being able to help bring that story and that why to life, is really what made me fall in love with marketing." IN THIS EPISODE Stephanie and I dive into how to take things off your plate (including the pressure to do it all) in order to help your business thrive. How and why to work smarter and not harder instead of experiencing burnout as an entrepreneur. Finding a better way to get things done instead of doing it at 2AM. Determining what to outsource and what to automate in your business. The importance of focusing on tasks that bring in revenue. Stephanie offers different solutions to tasks you may need to rethink doing yourself. Bringing your customer into the sales funnel and how it helps get more sales overtime. Different platforms you may want to use in your business to help automate your tasks. ADVICE FROM STEPHANIE Make a list of revenue generating tasks, operational, creative, etc. (areas where you spend your time). Then figure out what you enjoy doing, what you can automate (repeated patterns ex: emails), and what you can outsource. Connect with Stephanie: Online: https://www.rieldealmarketing.com/ Instagram: @rieldealmarketing or @rieldeal Facebook: RielDeal Marketing Share this podcast with a friend and remember to leave a 5-star review! CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

Before we dive into this episode today, I have a BIG announcement that comes in the form of a question. Are you an entrepreneur who is tired of all of the same recycled education? The constant talking and the pointless vanity metrics that seem to be plaguing our industry? Are you ready to instead take purpose fueled and intentional action? Are you ready to be part of a curated network of professionals who are there to support you in your goals? And are you ready to finally get to work to create the results that you deserve? If you answered yes, then I'm talking to YOU! I am reopening up enrollment in my Get Amped Mastermind. This is not your ordinary mastermind. It's about organized effect, collaboration, and action. To apply, text me at 480-605-3254. ***Space is extremely limited. In this episode I talk all about lead magnets and particularly why your lead magnet might not be working. Q: What is a lead magnet? A: A lead magnet is some tool, resource, or guide that you're giving away for free that you are using as a way to grow your email list, text list, phone number list, mailing list, etc. It's a way to grow a list of prospects who are interested and who are opting into your marketing messaging. This leads to being able to continue to market to this prospect list in an in-depth way, which should convert to a sale later down the road. IN THIS EPISODE I am focusing on breaking down why your lead magnet may not be working. There are two things happening with your lead magnet. No one is downloading the free tool you released, which means your prospect list isn't grow. You have many people downloading the free tool you released, but no one is taking the next step to do business with you. There are five reasons why your lead magnet is not working. There is no clear or specific promise. The outcome is not important. It does not feel doable. It does not promote you as the expert. There is not a through-line from the lead magnet to your final offer. "If you can reverse these five, you'll not only have a lead magnet that grows a prospective list of individuals, but it will also help you make sales." I go into detail on each of these five reasons and share a lot of examples to help you see each problem clearly so you can identify if this is happening with your lead magnet and how to overcome it. Make sure you tune in and get ready to take notes! Share this podcast with a friend and remember to leave a 5-star review! Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

It's time for another one of our special episodes; My Entrepreneurial Journey. I absolutely love these episodes because I get to chat with entrepreneurs who are with our listeners right now. They are in the trenches going through all the same things that you are, and we get to unpack and share so much of their journey to provide some insight and some clarity on your own journey. In today's episode I get to chat with my good friend, Candice McMurren. She's a fitness and nutrition coach, she's one of our amazing FITposium alumni and she's been through my coaching program. She joined in 2019. That year, I made all the attendees to write down where they would be in 1 year. Flash forward to 2020, I get a text from Candice saying she wrote down that she would be a full-time coach, and one year later, she was. "One of my biggest mistakes was listening to what other people thought I should I do and signing on to that, as opposed to sticking with things I knew I was good at and I knew I was meant to do." IN THIS EPISODE Candice shares with us her desire behind her business, the mindsets she had to overcome, and how she broke through obstacles and invested in herself to become a full-time entrepreneur. How to get resourceful and build a business without a degree or any experience. Why investing in yourself for the long-term will change your life. The importance of surrounding yourself with people who think the way you need to think. The beauty of delegating tasks out that you are weak at. Why sometimes, you have to let things go in order to get to what you really want. Moving from fear into action. Identifying what fills us and what drains us in order to love what we do. ADVICE FROM CANDICE Just start without needing to be perfect. Get connected with a great coach. Put yourself out there and make connections with people. Connect with Candice: Online: candicemcmurren.com/ Instagram: @candicemcmurrencoaching Facebook: Candice McMurren Fitness Please share this podcast with a friend and remember to leave a 5-star review! CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

"There's a big problem, in my opinion, in the entrepreneurial world called ambition appropriation. The toxic culture of looking up what others do and thinking that this is what you should be doing as well. We never ask ourselves, "Is this what I really want for myself?' " Recently, I had the chance to read Done By Noon by Dave Ruel, and it was like Dave was spying on me while he wrote it. I walked through the dark side of entrepreneurship – feeling like I just had to work harder and work more and that the secret behind success was behind that extra effort. I found that wasn't true at all. Instead, I had to shift my priorities. On this episode, I'm so excited to have Dave Ruel on the show. Dave talks about how his book was born from his own experience as an entrepreneur, the mistakes he made along the way, and how he was able to find similar mistakes in other entrepreneurs that we could all learn from. "We all go into business as entrepreneurs for one thing, and it's for freedom." IN THIS EPISODE Dave and I dive into dialogue that will help you to not make the same mistakes and get you moving in the right direction in your entrepreneurial journey. The 3 freedoms in entrepreneurship we strive for: Time, Financial, Creative Recognizing when you are "drifting" in your journey and how to correct it before you're totally lost. Ambition Appropriation and why we need to ask ourselves what WE really Easy exercises that help you get a clear direction of what you truly want that will get you there. The importance of having a big and specific why or intention behind your goals. How to make sure you achieve your annual plans that you set out for yourself. Why prioritizing your tasks correctly makes a huge difference in your success – Reactive vs Responsive. How to set a plan and then protect it so you can actually follow it. Get Dave's Planner, and do more in 90 days than others do in a full year! Connect with Dave: Online: daveruel.com or effic.co Instagram: @daveruel Facebook: Dave Ruel Be sure to share this podcast with a friend and remember to leave a 5-star review! CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Now, if you've listened to the show, you know I've talked about passion a lot. "Passion is not found, passion is created." I didn't have a passion for photography before I became a photographer. How could I? I had never held a camera before. I had no passion for writing until I was already a writer. I could say the same thing about podcasting, about public speaking; any of the different things that I'm investing my time and energy into. I did not find the passion; I created the passion. IN THIS EPISODE I give you the formula on how you should find the work you should be doing, and we do the exercise together while you listen. With this formula, you will find the intersection between the things you love to do and what you're good at. Once you know this, you can then answer the question, "What do people around you need?" After listening, doing the exercise, and answering the questions, you will then know your business model. Share this podcast with a friend and remember to leave a 5-star review! Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

Last week I did an Instagram post that stated "ultimately, no on who actually matters would ever judge you for working to figure things out." This post spurred a flurry of response from followers commenting, sharing, DMing and texting me to thank me for the post noting it was exactly what they needed to hear in that moment. That got me thinking about the support that entrepreneurs require to do the best work possible. This episode is about the five things you the entrepreneur need to do if you feel like you are lacking support in your goals! Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the online marketplace. But all is not lost! Our guest today on Beyond the Image, Emily Soccorsy is a brand strategist and the Founder and CEO of Root + River. In this episode she, along with host James Patrick, discuss how entrepreneurs need to adjust their business model to the current economic realities of 2021. Learn what truly separates you and your brand in the marketplace to increase your resonances with your target audience. Listeners can connect with Emily Soccorsy at RootandRiver.com or on Instagram @EmilyAtLarge or @RootAndRiver CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio Drops Courtesy of ZapSplat.com

Last week Apple announced that is was going to launch a subscription option to allow content creators to charge subscribers for all or some of their content (or to create exclusive content just for paid subscribers). This is a massive shift in a platform that has always been free. The cost to creators, however, is $19.99 a year plus 30% of any sales to Apple. Many entrepreneurs and podcasts might see this as just the cost of doing business. But hold the (mobile) phone because Spotify is striking back announcing that they too are launching a subscription platform to allow podcasters to charge for access to their shows. The difference? There is no fee to do this and Spotify will not take any percentage of sales. Listen to this episode Beyond the Image for most information and to begin the conversation on what this could mean for the future of podcasting. Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

There is a brand new way to monetize your podcast platform (or a podcast platform you are looking to start) and in this episode of Beyond the Image host James Patrick reveals the big shift that is coming to podcast creators on May 1, 2021. In addition to this new revenue opportunity for podcasters, James also covers traditional ways that podcast creators can monetize their platforms. Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

Something I bring up a lot on this show is the importance of having a strong foundation that you are building your business upon. In past episodes, I shared about my own journey in how I chose to focus on my physical health, my mental wellbeing, and to foster successful relationships. When I chose to do these three things, my business actually took off. In today's episode, we are talking about why we need to cultivate the best relationships; not only with others, but also with ourselves. And how these relationships can improve our business. WHO IS KAREN STANLEY? Karen Stanley is the best-selling author of Becoming Mrs. Stanley, an agency owner, and an entrepreneur based in Arizona. At the beginning of her journey, she struggled with self-worth and self-confidence until she decided to start applying her knowledge of relationships in business to her personal life. Karen believes relationships truly are the key to being successful. "You can't be successful on an island by yourself, you need people." But she also believes that the best way to have strong and healthy relationships with others, is to have a strong and healthy relationship with yourself. Her book came out of her personal experiences of attracting confident and strong relationships in her life, including her husband of 6 years. WHY DO WE STRUGGLE WITH SELF-WORTH? Karen learned that we develop our core beliefs during childhood. There are events that happen to us before the age of 7 that lead us to create a story around the event, which then leads us to create a core belief. EX: Abused as a child -> "I'm not worthy." "We have to identify the beliefs and then get clear on what the facts are." The believes that we have that aren't true, are limiting us. It's important to build new and empowering beliefs. BEING DILIGENT ABOUT YOUR INPUT Karen is a big believer of being very particular of the things we put into our brains. The things we watch, look at, listen to. Everything we look at and listen to matters. It's also important to be diligent about who we follow and look up to. If someone or something is making you feel less than your best, get rid of it! We want to follow people who inspire us and who have been successful, because this inspires us to do the same. We don't want to follow people who are faking it or haven't actually achieved success. It's okay to take that person off your feed! HOW TO INCREASE SELF-CONFIDENCE When Karen realized the missing piece in her life, she made time for things that in turn, increased her self-confidence and changed her life. Karen made time to work on her mindset. Karen made time for fitness. Karen made time for reading. "It's an inside job. You're the only one who can give yourself self-confidence." In turn, Karen said she started to feel great, and this is truly when her business started to grow. She pinned down what was missing and decided what was important. Taking time for herself was a missing piece that led to many other things falling into place. The secret sauce is the internal work. It doesn't happen overnight, but it's an intentional work that pays off. FOCUS ON THE WINS Highly driven individuals are goal oriented and always making sure they get things done. Oftentimes, we may forget to take a step back and acknowledge all the things we did accomplish. One of Karen's best strategies for herself is to focus on her wins in the morning. EX: Did I have a great conversation with ___? Did I have a great meeting with that client?" When you start to see the list of wins, we see what we have a new appreciation for the progress you've made. "There's actually more dopamine released when you make progress towards the goal, than when we actually achieve it." Karen has found that really taking time to quiet your mind and be grateful for the things you do have now, brings a joy and fulfillment that is so important to our lives. Entrepreneurs often look towards the future and the goals we want to accomplish, which is great and keeps us going, but being thankful for the right now, magnifies all the great things that come. Another simple task that Karen emphasizes is actually writing things down. Karen writes down a positive quote and her goals daily in the morning. She talks about how writing helps to slow down our brain and sets us up for success. THE SCIENCE OF HABITS Have you heard, "It takes 21 days to create a habit?" Karen shares how that's not true. It's a minimum of 66 days all the way up to a year. Knowing this, you can commit to doing something you know will make you successful for 90 days. (ex: a great morning routine, working out.) If you can create habits you don't have to think about, it saves time and energy and leads to your success. The energy you no longer spend on being intentional about creating the habit, can be used to build your business or build relationships. THE IMPORTANCE OF HAVING A WHY Living every day towards purpose and intention is what helps us reach our goals. When we know exactly why we

Sorry, but it is true. Every coach, trainer, leader, guru and the like who told you that success could be obtained by simply following your passions was lying to your face. The problem that was created was so many were left to wonder, what am I passionate about? And if an answer was not readily apparent, it caused a paralysis that prevented any action from occurring. After all, we don't want to be pursuing the wrong path that we are not passionate about. In this episode of Beyond the Image, host James Patrick deconstructs passion and provides listeners with specific action items, not so they can find their passions, but so that they can create their passions. Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

"I'm bad at sales" That is something I hear a lot. Perhaps something I've even been guilty of saying. Why? Because we have this misperception that sales is a high pressured strategy to take money from people who do not want to give it. We think about the telemarketer, the used car salesman, the spam emailer, the door to door sales person. THAT IS NOT SALES Sales is about caring about the person you were talking to, and believing in what you can deliver them. "Care about" "Believe in" That doesn't sound like a high pressured tactic at all… that sounds like forming a real human connection to try to help someone else. THAT IS SALES So… If you can care about the person you're talking to… And if you can believe in what you are trying to deliver… Then you are excellent at sales. Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

We're going to be diving into something that I guarantee makes every single one of you a little bit uncomfortable. We're going to be talking all things sales. I get to chat with a dear friend of mine, Steve Valentine. WHO IS STEVE VALENTINE?Steve Valentine is an investment specialist, a real estate strategist, and a sales master. When he was 20 years old, he transitioned from the automotive field into the real estate world. Him and his dad became a powerful real estate duo, but also suffered some major financial blows around 2007. Him and his wife decided to go in a different direction in real estate away from his parents where they found success in their own space. Steve believes in relationship selling and accredits his success to utilizing relationship capital in all he does. BEING A GUIDE NOT A HEROSteve believes it's important to let his clients know he is here to guide them through the process. To help people, he provides insight on things he's learned and leads people to a decision they already are wanting to make. "Before you ever sell anything, the relationship has to be created." Steve makes it a point to add value to each relationship for free before ever starting the selling process. This creates trust which leads to the sale. BUILDING TRUSTAsking questions is a great first step to learning about your client and what they genuinely want and helps to begin creating that relationship. Steve always asks his clients questions so he can dig deeper and uncover all the variables that are playing into their decision. FINDING THE VARIABLESIn sales, we have to ask the right questions. The variables are the things that change from person to person. For example, in Steve's business he asks: How are your finances? Can you still afford this if you suffer a job loss? By finding the variables, it allows you to find their why and gives that client clarity on their decisions. As a salesperson, this helps you serve your client in the best way possible. WHAT MOTIVATES YOU TO SELL?Steve emphasizes the importance of genuinely wanting to help someone, even if that means not getting the sale right away. At the end of the day, it shouldn't be all about money. It should be about truly helping someone and building that relationship. Oftentimes, it will lead to a bigger sale later if you continue to build that relationship correctly. CONNECTING TO PEOPLE VIA SOCIAL MEDIASteve has found great success on social media, namely on his stories. After deciding to go all in on creating content for his stories, he shares behind the scenes footage and peaks into his daily life regarding family, investments, and real estate. He has found that people love seeing what he does in all areas of his life and it makes them feel very connected to him. He believes it's even more important to stay authentic in how you show up in social media. He wants people to know what they're getting ahead of time. "Show up on social media as you do in person." KNOW WHO YOU ARE AND KNOW WHO YOU AREN'TWhen you start, figure out who you are. This is who you should want to be in everything you do rather than comparing yourself to others and changing who you are. "Be who you are and do the things that you do good, so that you can shine as only you can shine." It's all about finding your own platform and what differentiates you from others. A consumer is looking for you to help solve their problem. Your job is to find out what the consumer wants to accomplish and stand out from others to help them accomplish it. "The bigger the problem you solve, the more money you're going to make solving it." MORE FROM STEVE VALENTINETune into the episode to hear Steve share in detail about how he's been successful in sales and strategies that will up your sales game. Steve shares great advice and things that have worked for his clients time and time again. Follow Steve on Instagram @stevedvalentine to learn more and follow along! CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com

It is impossible to grow your business if people simply don't know you exist! That is why in this episode of Beyond the Image, host James Patrick dives into how you as an entrepreneur can rapidly increase your brand awareness to earn more client leads! Our free 3-Day Workshop on how to find your unfair advantage in the fitness industry kicks off tonight! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with Gina Harney (more commonly known as The Fitnessista) on how she turned a blog into a thriving full time career and what you, the listener, can do to get started on your own path in content marketing. Connect with Gina on Instagram @fitnessista her website fitnessista.com or check out her podcast Healthy in Real Life. BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com

If we learned anything from 2020, it is the need for predictable and recurring revenue in our business! Our guest on Beyond the Image is the one and only Stu McLaren, the founder of Tribe Experience, sharing insights on why membership sites work better than ever this year, how to establish your unique platform and strategies to successfully grow your subscribers. In this episode you will learn both the number one reason people join and stay in a membership as well as the number one reason they cancel! This episode is perfect for the entrepreneur who already has a membership platform or is looking to diversify their income by setting one up! Stu is hosting a FREE WORKSHOP on April 22 - save your seat at https://mo311.isrefer.com/go/workshop/jamespatrick ALSO, BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop Audio drops courtesy of ZapSplat.com

It took over 200 episodes but we are finally able to reveal how to learn the secret to sales. In this episode of the Beyond the Image podcast, host James Patrick covers one of the top questions he receives and most common frustration entrepreneurs have - how to learn to close more sales. BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with FITposium alumni Pam Sherman on how she was able to propel herself past fear and previous obstacles to create a business, earn countless media features and imprint lasting impact on the community she looks to serve. This episode is perfect for the entrepreneur who is feeling unsure about the next step and why they should take it! Connect with Pam on Instagram @perfectbalanceguru on YouTube @ThePerfectBalanceGuru or her website ThePerfectBalance.Guru BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitness industry! Check out all the details and sign up for free at https://join.jamespatrick.com/3-day-workshop Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com

Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attention. Our guests today on Beyond the Image are Billy Polson and John Hackbert of The Business Movement. Host James Patrick chats with Billy and John about what core components your website needs to have, how to focus on the visitor journey as well as simplifying SEO for entrepreneurs. Billy & John are hosting a workshop on April 7 to help attendees invigorate their website so they can funnel more traffic in and convert more sales. Sign up at https://www.thebusinessmovement.com/virtual-experience/invigorate and use the code "teamdiakadi" at checkout to SAVE 20% Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com

When our products or services do not sell online we fear there is a problem with the price, or that we need to purchase more advertising or that we just suck at marketing and sales! But the truth is - your audience just may not be ready to purchase. There are actually three ways you can increase the speed of your online sales and conversions online and in this episode of the Beyond the Image podcast, host James Patrick discusses how to implement one, two or all three. CONNECT WITH JAMES https://www.jamespatrick.com/coaching/ https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Where have all the clients gone? For many entrepreneurs our first assumption is that we lost some of our clients in 2020 because of a lack of finances. However, data shows this is not the case! In this episode of Beyond the Image, host James Patrick chats with mastermind member and coaching client Dr. Meredith Butulis on the top 3 reasons clients have disappeared and the specific steps you can take to get them back! Listeners can connect with Dr. Meredith Butulis as well as access some of her free resources on Instagram @dr.meredithbutulis Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com

We are facing some big questions early in 2021. Where are we going? How do we get there? How do we make sure we stand out when we arrive? WHAT COMES NEXT?! Our guest on the Beyond the Image podcast is speaker, author and the CEO of Future Sight Labs, Seth Mattison. But the true reason for this conversation with host James Patrick is about where we as entrepreneurs who survived 2020 go now. A true renaissance is coming in our economy and in this episode you will learn how to prepare to capitalize on it! Listeners can connect with Seth Mattison on Instagram @SethMattison or his website SethMattison.com Connect with James Patrick https://www.jamespatrick.com/coaching - To ppply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com

There are seven reasons why someone is not purchasing from you - but most of us only focus on one of the reasons! In this episode of the Beyond the Image Podcast, host James Patrick dives into each of the seven reasons and what you as the entrepreneur need to do to correct your positioning and close more sales. CONNECT WITH JAMES https://www.jamespatrick.com/coaching/ https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Are you frustrated with the lack of leads and sales you are getting in your business? Did you know that you could be selling the wrong thing? It is one of the top mistakes that entrepreneurs can make and in this episode of Beyond the Image, host James Patrick shares what the wrong things to sell are and how to reposition your offers to become the right thing in the mind of your prospective clients. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Learn how to pitch and how to stand out to STRONG Fitness Magazine directly from the new president herself, Jennifer Van Barneveld-Pe. In this episode of Beyond the Image, host James Patrick chats with Jennifer on her stepping into STRONG Fitness Magazine, the changes the brand is implementing, the future of where media is headed as well as what listeners need to know when pitching to be featured in the magazine. Listeners can connect with Jennifer on Instagram @coach_jvb or at the magazine @strongfitnessmag Connect with James Patrick https://www.jamespatrick.com/coaching - Apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

There are 7 ways that businesses can generate more leads for sales. However, many entrepreneurs and businesses only focus on just one, paid advertising. In this episode of Beyond the Image, host James Patrick reviews the 7 tactics that can be employed to generate more leads into your business. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

There is an important change coming for all podcasters this month, or individuals looking to launch their own podcast. In this episode of Beyond the Image, host James Patrick shares what listeners need to know about the upcoming changes reported by Podnews and MacRumors that impact anyone hosting a show. CONNECT WITH JAMES www.JamesPatrick.com/Coaching https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Where many are focusing their attention solely on Instagram or Facebook, many savvy entrepreneurs have been capitalizing on the power of growing their brand and business on YouTube. In this episode of Beyond the Image, host James Patrick chats with Regan Rogerson on what it takes to create a successful YouTube channel, how to drive traffic, what works versus what to avoid as well as how to monetize the channel itself. Listeners can connect with Regan on Instagram @regan_rogerson or on YouTube https://www.youtube.com/c/FitnessMarketingHub CONNECT WITH JAMES PATRICK www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Hey Beyond the Image listeners! This is your opportunity to get featured and be on a guest on this show! In this episode, host James Patrick shares the three very simple steps to apply to appear as a guest on two upcoming show segments we will be broadcasting in the coming weeks. Do not miss this opportunity to grow your brand awareness, amplify your authority and even generate more leads for your business! CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

It is something we hear often. "The algorithm is suppressing my posts" or worse yet "The algorithm hates me!" In this episode of Beyond the Image, host James Patrick shares what is actually going on and the two things you can do to fix it. James Patrick is opening a few 1-on-1 coaching spots to work with entrepreneurs to rapidly grow their business. Learn more at JamesPatrick.com/Coaching (Space is limited) CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

We invest so much time, energy and even finances into growing our business through new client acquisition. The assumption is that the more customers we get, the more sales we make, the more revenue and growth our business can have. However, we often overlook the our customer retention and the lifetime value of our customers which is one of the three core pillars of a business; to attract, convert and retain clients. In this episode of Beyond the Image, host James Patrick chats with fitness entrepreneur Will Armijo on how you can increase your customer lifestyle value (CLV). Listeners can connect with Will on Instagram @I.Am.WillPowered or at Nrish.com UPDATE: Get the free guide on the 4 Steps to Stand Out Online to Grow Your Fitness Business go to https://join.jamespatrick.com/how-to-stand-out-online or text James at (480) 605-3254 CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshop Do I deserve to get published? Or do I have what it takes to get published? We are asked that question just as much as "how do I get published?" In this episode host James Patrick shares the two biggest misconceptions about getting published and how to earn more media features. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Check out James Patrick's free 3-day marketing workshop starting Monday at https://join.jamespatrick.com/3-day-workshop In 3 Days, James is going to teach you how to grow your Fitness & Coaching business leveraging one of the most powerful marketing and sales strategies to ensure you increase your revenue while avoiding the entrepreneurial grind. The biggest reason you are not growing your business and making more sales? Simply put, it is your MARKETING! All the hard work, hustle and grind cannot save your business if your marketing strategy is broken. Your business needs to be seen and to be relevant to the right people, otherwise you will remain stuck on the hamster wheel trying to break out. We need to work SMARTER on our businesses! Sign up for free at https://join.jamespatrick.com/3-day-workshop

Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and media pitching live! Check out James Patrick's free 3-day marketing workshop at https://join.jamespatrick.com/3-day-workshop CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking! In this episode of Beyond the Image, host James Patrick teaches listeners how to implement low ticket items into their portfolio of service or product offerings and how when done correctly can increase the number of clients as well as the overall gross sales for your business! NEXT EPISODE IS OUR 200th EPISODE! Get your marketing, business, development, sales, PR, media questions answered live on air! DM your questions on Instagram @JPatrickPhoto or text them to James at (480) 605-3252 and he will answer them live on our 200th episode! CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer. In this episode of Beyond the Image, host James Patrick teaches listeners how two simple words can completely transform your sales copy to increase your conversions. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

It is time for you as an entrepreneur to tap into the resources that formerly only large corporations had access to - the principles of marketing psychology that will help you attract more prospects, close more sales and retain more clients. In this episode of Beyond the Image, host James Patrick sits down with the CEO of crowdspring Ross Kimbarovsky to cover a wide array of psychology principles and how you as the entrepreneur can immediately implement them into your business to gain an unique advantage in your industry. Learn more about Ross and crowdspring at crowdspring.com UPDATE: To get the free guide on the 4 Steps to Stand Out Online to Grow Your Fitness Business go to https://join.jamespatrick.com/how-to-stand-out-online or text James at (480) 605-3254 CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Every coach agrees that we should pull together a customer or client avatar worksheet for the audience we are trying to position ourselves in front of. However, most fall short by only focusing on the demographics of their audience and leave out the more important psychographics that entrepreneurs need to tap into. In this episode, host James Patrick shares the four most important things we as business owners need to understand about our audience to best position our products and services. Get the FREE WORKSHEET from this episode by texting James at (480) 605-3254 CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

The more success you build and the more impact you create the more you will find haters popping up in your path to attempt to slow you down or derail you altogether. In this episode of Beyond the Image, host James Patrick shares with listeners how to accept advice versus allow criticism to negatively shift your direction. Learn when to listen to feedback and when to simply throw it away. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

How do I stand out online? How do I grow an engaged audience? How do I manage my time on social media? How do I best sell my services online? How do I use the latest tools in my brand growth online? These are just a few of the many topics on this episode of Beyond the Image where host James Patrick is joined by social media icon and fitness entrepreneur Callie Bundy. All your social media questions will be answered in this interview! Listeners can connect with Callie on IG @CallieBundy UPDATE: To get the free guide on the 4 Steps to Stand Out Online to Grow Your Fitness Business go to https://join.jamespatrick.com/how-to-stand-out-online or text James at (480) 605-3254 CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

In business we have two types of sales. Fast lane sales are typically smaller ticket offers based upon more of a transactional relationship with a customer whereas slow lane sales are core offers or high ticket offers to a nurtured audience that we as entrepreneurs have a successful relationship with. Both can exist in our business, but in this episode of Beyond the Image, host James Patrick discusses how to use fast lane sales without focusing too much on the transaction but to leverage them to build a long-term client relationship. CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

My name is James Patrick, and apart from being the host of the Beyond the Image podcast, I am also an impostor! What do I mean by that? In this episode I will quickly unpack why we all have been looking at impostor syndrome incorrectly and why every single entrepreneur should celebrate being an impostor! CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480) 605-3254 or to go https://my.community.com/jamespatrick This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Learn how to pitch and stand out to Inside Fitness Magazine directly from the publisher himself, Terry Frendo. In this episode of Beyond the Image, host James Patrick chats with Terry Frendo on the original launch of the magazine, the evolution of health and fitness media, where the industry is headed and, of course, how to get published in the magazine. Listeners can connect with Terry and the magazine on Instagram @TerryFrendo and @Inside_Fitness UPDATE: You can now directly contact host James Patrick by texting him any of your business questions to 480-605-3254 or go to https://my.community.com/jamespatrick - There is no cost and James will respond to all your questions with helpful answers and support! CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

With everyone rushing to do business online, it is imperative for entrepreneurs to hone in on these top 5 digital marketing strategies to grow their brand's visibility, credibility and lead generation. Host James Patrick gives a deep dive on each digital marketing strategy entrepreneurs should be focusing on this year and how to easily and effectively implement each one. For listeners who want a 6TH BONUS strategy, text host James Patrick directly by saying you want the 6th strategy at 480-605-3254 or go to https://my.community.com/jamespatrick CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Entrepreneurs who have been fortunate enough to mass success sometimes forget the labor that was required to build their careers. When we say labor, we do not mean the physical or mental labor, nor do we mean the financial investment. No, we are talking about the emotional labor that an entrepreneur must endure while they work to turn their dreams into reality. In this episode, host James Patrick chats with FITposium alumni Bridget Therese Romo on the true journey that entrepreneurs go through, the publishing of her book and the launch of her digital agency. Listeners can connect with Bridget on Instagram @bridgetthereseofficial UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254 or go to https://my.community.com/jamespatrick - There is no cost and James will respond to all your questions with helpful answers and support! CONNECT WITH JAMES PATRICK www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

Everyone at some point in their life has to make the decision of starting over. This choice becomes increasingly difficult when you compound it with the investment made with time, energy and even finances that are being given up for a new direction. In this episode of Beyond the Image, host James Patrick speaks with serial entrepreneur Danny J on why we sometimes need to start from scratch to move in the direction of our goals instead of continuing down paths do that do serve us. Listeners can connect with Danny on Instagram @DannyJdotcom UPDATE: You can now directly contact host James Patrick by texting him any of your business questions to 480-605-3254 or go to https://my.community.com/jamespatrick - There is no cost and James will respond to all your questions with helpful answers and support! CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

We need to stop waiting for permission from others to create the future we want for ourselves. While we are waiting for this permission which will never come, others are out there getting started. In this episode of Beyond the Image, host James Patrick shares a story of when others tried to force him to ask their permission before launching the FITposium conference and how he responded. UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254 or go to https://my.community.com/jamespatrick - There is no cost and James will respond to all your questions with helpful answers and support! CONNECT WITH JAMES www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!

In this episode of Beyond the Image, host James Patrick chats with mastermind member Jill Bunny on charting a new direction in one's career. This critically important episode teaches entrepreneurs how to make important pivots or changes in their journey so that the work they are doing is in alignment with their own goals and values. Jill shares her own story and the launch of her business CBT Meets Fitness and the inner struggles that came with the new direction she felt called to take. Listeners can connect with Jill on Instagram @FitBunnyJill or on her website CBTMeetsFitness.com UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions to 480-605-3254 or go to https://my.community.com/jamespatrick - There is no cost and James will respond to all your questions with helpful answers and support! CONNECT WITH JAMES PATRICK www.JamesPatrick.com https://www.instagram.com/jpatrickphoto/ This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!