Beyond the Image Podcast

In this episode, we're going to chat about what we as business owners, coaches, and entrepreneurs need to be doing to most effectively get our brands and mission out to the people who need it the most. Oftentimes, as we're starting to build our businesses and push out our products or services to our target audience, if it's not landing or resonating, we think there's something wrong it so we start to rework it and retool it to put it out again; but then it still doesn't land. Instead, it could be within ourselves that we are finding the solutions for these issues. I get to chat with my friend, Chris Goodman, the coach who helps other business owners unpack what it is that we are stuck with in order to move forward more effectively in our business. Chris and I met several years ago at a mastermind session. Every time we had a breakout session, I tended to gravitate towards whatever Chris was saying because it had so much weight and power that I could implement in my own business. "Focus on yourself, experience great coaching as a coaching client, and don't start taking clients until you've made real strides and transformations in your own life and business." IN THIS EPISODE Chris's story and how he got to where he is today. Getting past fear and stepping into that decision you know you're supposed to make. What you should focus on when starting your new business and how to make yourself credible. The power being doing your job well and having people market for you. What makes an actual coach? Feeling threatened by the competition and what to do about it. Putting your own twist on things and not feeling like you're doing it the wrong way. Getting out of your own way. Why you should invest in yourself. Considering who you're being. Not just what you're doing. Being more than your results. "You can't read the label when you're inside the jar." Connect with Chris Instagram: @goodmancoaching Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It's the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021. I thought I would dive into answering a question I get a lot: "How do I get on a magazine cover? I don't just want magazine features, I want to land that pinnacle cover feature." IN THIS EPISODE How James has seen people procure magazine cover features. The importance of pitching often. Building a relationship with the magazine and how it benefits you. Why you should try and be valuable to the magazine. How building relationships with the photographers is a good idea. "Luck is like a bus. If you miss one, there's another one coming in 15 minutes. The difference is, you have to be showing up." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

If today's topic hasn't been in the front of your mind over the last 18 months with everything that's happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale, and grow your business. My guest today is the founder of The Value Builder System and best selling author or Built to Sell, John Warrillow. IN THIS EPISODE The lightbulb moment when John realized the importance of creating recurring revenue in his business model. How John quickly grew his business and developed recurring income. The importance of productizing your business and incorporating a subscription model. Segmenting your audience. The Trojan Horse effect. Effective positions brands are taking with subscription models. TVR The reason you want to niche down and find one customer to serve. Packing value into the subscriptions you create. The 60-day window magic. The power of spontaneous gifts to your subscribers. Getting your subscriber fully integrated. "Once somebody becomes a subscriber, they are infinitely more likely to buy your other things." * Go lock in your pass NOW at FITposium.com! Connect with John Download FREE subscription model worksheet, learn about the drivers of value, and more at the link below! We've Put Together a Collection of Useful Gifts for Listers of Beyond The Image (builttosell.com) Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode,. I'm talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves. IN THIS EPISODE The hesitancy in pitching to companies or brands based on how you think about yourself. Following all the way through as you take steps towards getting published. Going to bat for yourself. Overcoming the fear of rejection. Putting fear into perspective. Showing up and going to bat for yourself. "You can't succeed in anything unless you're willing to show up." * Go lock in your pass NOW at FITposium.com! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I'm diving into that and bringing in my 20 year personal experience in the industry. I've received thousands of pitches and in reviewing them, I know what makes the pitch stand out in a good way, and what makes a pitch get thrown into the trash. Let's talk about it so you know what NOT to do. IN THIS EPISODE Where to plug in to make sure you are pitching the right way. Things that will get your pitch immediately thrown out. The importance of getting company and people's names correct on your pitch submissions. Why personalized messages are best. Keeping your ego out of pitching. Making sure your pitch is not all about you and explaining how you can bring value to the publication. "You need to say specifically how this benefits the publication, what you're doing for the publication, why this matters to the readers, why this is a good fit." * Go lock in your pass NOW at FITposium.com! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we're talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business. I get to chat with Jana Short. She is the founder, publisher, and editor in chief of Best Holistic Life Magazine. In just under two years, her publication has grown a readership of over 250,000! IN THIS EPISODE Jana's journey to where she is today. The power of inspiring through stories and educating through stories. All about the QR code and how effective it is to build connection in print copy. Collaborating with other people and companies. Why getting published shouldn't be your end goal, it should be the start of your next goal. Having both mindset and strategy and what the correct amounts are. What not to do and what to do when working with editors. The importance of sharing all your social channels with publications. Being ready for growth when it comes and making sure you have a nurturing system set up. Video content in an authentic way and why it's so powerful. "You have to find a way to reach your hand through that digital screen and say, 'hello I am' and start connecting with them. They won't forget you." Connect with Jana Get a FREE subscription to Jana's magazine: Best Holistic Life Website: janashort.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, I'm talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. IN THIS EPISODE Why paid advertisements are no longer as effective. Why earned media will reach a bigger audience. The power of organic earned media. The fastest way to generate more leads in your business. Why you should join us at FITposium 2021 - there will be 32 publishing opportunities! "When you look at a comparison between a paid advertisement versus an organic or authentic editorial feature, the feature will have 4 times the engagement versus the advertisement." Go lock in your pass NOW at FITposium.com! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

First, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for FITposium 2021. We've never had this many media opportunities in the other 6 years we've done this conference! We have 17 magazines, 6 digital publications, and 9 podcasts. These are the opportunities to help you grow your brand visibility, awareness, amplify your authority, and generate leads for your business. Oxygen Magazine has paired up with FITposium 2021 and they are seeking writers to contribute content for upcoming features. Now is your chance! You can attend online or in-person. Learn what other companies are partnering with us, plus more and register HERE. IN THIS EPISODE Hear all the amazing publication opportunities you will have at FITposium 2021. Learn what companies/brands are offering earned media and what they are. How to apply for all 32 opportunities. "Getting published is the fastest and most effective way to grow your brand visibility, amplify your authority, and generate leads for your business." Go lock in your pass NOW at FITposium.com! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, we're going to chat about why YOU have been struggling with standing out within your market or demographic. If you've been trying to promote your brand, product, or service and you've been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren't being specific enough about in who you are, what you do, why it matters, and how you're actually helping your client. My good friend, Skyler Irvine, just dropped a new book all about this called Niche Please, and we're going to talk all about the importance of specialization and drilling down into your core audience and how you serve them. "If you can't differentiate yourself, then no one else will be able to either." IN THIS EPISODE The inspiration behind Skyler's new book and how it matters even more after 2020. The importance of pausing and asking yourself, "What is it I'm really trying to achieve?" The difference between being productive and being busy and why staying productive is so important. Skyler's 3 Niche Approach - Business, Content, & Media Overcoming the fears that come with niching down. Why dabbling in different niches won't last long term. Doing what your competition is not doing. How to create effective content and knowing what your goal is. Figuring out who you're posting for. Starting with the end in mind to get the result we want to achieve. What it really means to dominate a platform. Marketing efficiencies and utilizing them correctly. Creating content people can watch, read, listen to, and look at. Building the life you truly want. "It's better to be hated than to be confusing." Connect with Skyler Buy Skyler's Book: Niche, Please! Instagram - @vanrenzler Website: skylerirvine.com Podcast: skylerirvine.com/category/podcast Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

This episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for your business. I've been doing this in my career for 20 years now and it is a phenomenal way to amplify your authority. We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula Podcast, Strong Fitness Australia, the Figuring it Out Podcast, Fabulous Media Group, Personal Fitness Professional Magazine, Best Holistic Health Magazine, Find Your Strong Podcast, Relentless Growth, and more.\ We are also doing an exclusive cover casting at FITposium! Tune in for more details! ONE WEEK TO DO IT and be entered! To qualify for all these opportunities, you must register for an in person or online pass. Register HERE. After listening today, make sure to DM me @jpatrickphoto or shoot me a text at 408-605-3254 with your thoughts. IN THIS EPISODE Why speaking on stages actually helps your business. How the audience is already a warm audience, even if you don't know anyone in it. Earning the right to speak on more stages. Finding different events to speak at and how to go about it. The importance of making point of contact relationships. Perfecting your speaking submission. Taking your submission to the next level. Making sure you add a CTA. "You are reinforcing your value just by being on that stage. You are being positioned as a subject matter expert in whatever the field is that you're speaking on." To learn more and have the opportunity to pitch to top leading publications in the health and wellness industry, you gotta be at FITposium! September 16-18. To register (online or in person) click HERE. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We are just under 1 month left before our FITposium 2021 conference and we have dedicated this entire conference to connecting you with top media outlets to give you the opportunity to earn media features to get published. We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures Magazine, Portfolio Magazine, The Leadership Formula Podcast, Strong Fitness Australia, the Figuring it Out Podcast, Fabulous Media Group, Personal Fitness Professional Magazine, Best Holistic Health Magazine, Find Your Strong Podcast, Relentless Growth, and more. We are also doing an exclusive cover casting at FITposium! Tune in for more details! ONE WEEK TO DO IT and be entered! To qualify for all these opportunities, you must register for an in person or online pass. Register HERE. I wanted to talk about something that came up yesterday while I was being interviewed for my good friend Tommy Baker's podcast, The Resist Average Academy. We started talking about the constant need to invest time and energy into creating social media content. After listening today, make sure to DM me @jpatrickphoto or shoot me a text at 408-605-3254 with your thoughts. IN THIS EPISODE The imbalance between social media content creation and content consumption by your audience. Low touch content versus high touch content. High touch content that requires an equal investment from the consumer. Which content leads to more conversion and growth for your business. Prioritizing your time and leveraging your content creation. "What if we had a direct correlation in the amount of time we invested in the content creation itself to the content consumption?" Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, we're going to chat about what you may think are two very conflicting ideologies or methodologies on how you're approaching your life and your business. One is that of the "hustler" and go go go, and falling into that modality where you are constantly pushing to achieve one goal after the next. The other is that of the "seeker" who turns inward to find a deeper meaning for who they are and what they do. "Although you may think those are two completely opposite ways of life and business, what if I told you, you can actually achieve both at the same time?" My guest today is the author of the upcoming book, Hustler or Seeker, and my good friend, Tommy Baker. IN THIS EPISODE What led to James's burnout and the belief fueling his actions. Why entrepreneurs have a hard time clocking out and how it can impact your health. Tommy's story, how he has operated as both a hustler and a seeker, and how he has come to master them together. The Law of Diminishing Hustling and The Law of Diminishing Seeking How both the hustler and seeker use avoidance mechanisms in their life and business. Being preventative in how we tackle our health. How lack of structure can play a role in harming your health. Selective identity. Making an inventory list to create awareness that enables you to make small daily changes. Intuition versus noise and how to know the difference. Limiting your inputs and practical ways to do so. How to know if you are making changes towards the right direction and if the changes you have made are working. "At any given moment, at any given week, month, or season, you're able to adopt either the prevailing identity of the hustler or seeker; I always believe we need both." Connect with Tommy Baker Instagram - @tommy_resistanceaverage Website: www.hustlersandseekers.com ***Tommy is giving away $600 of bonuses, coaching, free courses, etc! Go check out the website ASAP. The book will be available in October. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We are one month out from our 7th annual FITposium conference! It's the only conference dedicated not only to teaching you how to earn top media features - like top magazine spots, top podcast spots, top TV spots, top publication features - but we're also the only conference that directly connects you with top media companies to give you the exclusive opportunities to get your brand, mission, business, featured in the media to amplify your authority, grow your awareness, and generate more leads. You get to pitch to over 30 amazing top media outlets just by being an attendee (virtual or in person)! Register HERE. "Getting published is the fastest and most effective way to grow your fitness business." In today's episode, we're going to talk about the 4 steps you need to be taking to properly land top media features and get published. IN THIS EPISODE Four steps to getting published. 1. Research the outlets you're looking to get published with. 2. Send out your pitch and follow up. 3. When you get the opportunity, over deliver and reinforce why they gave you that opportunity. 4. Stay in touch and try to get featured again; "The Relationship Loop" The importance of putting steps 1-4 into practice over and over again. "It can take between 8 and 12 pitches before a magazine editor notices that you are pitching them." Tune in to hear James go into detail about each step towards getting published and some great steps to take to be successful in these. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I'm bringing back our special edition episodes called My Entrepreneurial Journey. These are episodes where I get to chat with entrepreneurs who are building, working, marketing, selling in real time and chat about their journey. In today's episode, I get to chat with one of my dear friends. She's no stranger to the show, Lauren Donahue, who has founded a brand new coffee company called Laleigh Coffee. We're diving into how she launched this product, what she's learned in taking this product to market, as well as the story behind the product. IN THIS EPISODE How Lauren makes all her income via Instagram. The story behind Laleigh Coffee. "The cream will always rise to the top." Making it in a competitive industry. The importance of having a quality product and doing the behind the scenes work. Why asking questions is a good thing. Diving into learning instead of running away from it and giving up. Setting goals in your business. Why taking action makes a difference. The power of word of mouth marketing when you have executed an amazing product. Different ways to expand your business and generate more income. The first 20 people who listen to the show, go buy their bag of Laleigh coffee and post it about on Instagram, tag @jpatrickphoto and @laleighcoffee - I will reimburse you for your order! Go now! www.laleighcoffee.com Connect with Lauren Laleigh Instagram - @laleighcoffee Lauren's Instagram - @laurenldonahue Website: www.laleighcoffee.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, we're going to talk about sex. More specifically, we're going to talk about the marketing of sex and the difficulties that a business owner faces around this. We're going to cover what all of us need to learn in getting extremely creative within our business development and being completely unapologetic about our brand's mission. My guest today is Dr. Jordin Wiggins. She is a naturopathic doctor, entrepreneur, women's sexual health educator and disruptor. IN THIS EPISODE Dr. Jordin's personal story of losing her libido and how it led to a self-education journey and her career now. "1 in 2 women globally suffer from sexual dysfunction." How Dr. Jordin overcame the fear of speaking about a taboo or unique topic in public and the role masterminds and business coaches play. The importance of finding what works in your business and asking yourself, "How can I make this happen?" Beating the algorithm and ads that may get turned down. Common versus normal facts about women's health and why it's important to get a proper diagnosis. Why social media can help get your message across to people who need it. Successfully getting your message out regardless of algorithms. The power of Facebook groups. Cultivating community in order to amplify word of mouth lead generations. The simplicity of asking your clients to share with others what you have brought to them. Processing and dealing with negative feedback. What actually qualifies you to lead. "If we want to collapse time around our goals and get to where we want to go faster, support and community is the only way." Connect with Dr. Jordin Instagram - DM Dr, Jordin: @drjordinwiggins Podcast: The Pleasures Principles Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an international media feature, but I want to talk about why you're overlooking a tremendously advantageous opportunity. Many of our clients have truly leveraged the powers of local media to extreme benefits for their brand, lead generation, and revenue. IN THIS EPISODE Different avenues of local media. Why local media will benefit you versus national media. Goals that local media can help you accomplish. Why local media will help you gain authority and brand awareness. How your lead generations can increase via local media. Positioning your brand to local media outlets and inviting the press to your business. The first important question you need to ask yourself as you venture out to land local media coverage. "People want to support their local community." To learn more about this, join us (online or in person) for FITposium 2021. Register HERE. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Happy Friday! I thought we would have a fun, pull back the curtain conversation today. We're in the process right now of looking to hire a photographer. As a photographer, I always find it interesting when I have to hire another photographer and it brings up a lot of thoughts, questions, and observations on how people are choosing to run their business. IN THIS EPISODE Parallels in your business and insights to your own business that can help you better your marketing, branding, and positioning. Making sure you are delivering what the consumer wants. The importance of what you do if someone cancels or makes a change to their order. Hidden fees and why they harm your business, instead of helping it. Being clear and specific about pricing. All about upsales and what not to do. Writing contracts that don't take advantage of your clients. The importance of honoring, cherishing, and taking care of your clients which will lead to more business. "Consumers want more transparency, more openness, more options, when it comes to the service providers they are hiring." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, we're talking about the power of online reviews. I know when I'm shopping for something online, I am constantly looking to see what people are saying about this product, service, or restaurant before I invest my finances and time into them. On with me today, I have Craig Staley. He is the owner of HG Site Design and we're going to chat about how to leverage the power of the reviews your business has and your online reputation. IN THIS EPISODE Hear Craig's story and how his journey started. The importance of doing more than just building a website. Why a strategy to get good reviews is important. The 3 pack businesses when you Google something and how you can land a spot there. Responding to every review, positive or negative, and how it helps your business. How to start getting reviews and why you shouldn't ask for all your customers to leave a review via a massive email. Why leaving a review should be insanely easy for your customer. Ways to effectively set up Google My Business. And why the category you pick matters. The power of blog posts on Google Business. Why you should be putting reviews you receive on your website. Advice about reviews on Yelp. Facts about Google Business and why it's profitable. "You have to have a nice website, but you also have to have a strategy to get those reviews." Connect with Craig Email: [email protected] Ebook & 3 Videos for Google My Business setup and enhancement: www.hgsitedesign.com/gmb Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead generation and the growth of your business. "When it comes to trying to rapidly promote a product, a service, or a launch that myself or my team are doing, the paramount strategy we lean into is a podcast tour." Also, at FITposium 2021, we are not only going to teach you how to land podcast features, we are also going to connect you to top podcast hosts to give you the opportunity to grow your business through earned podcast media. Register HERE. IN THIS EPISODE Why podcasts and going on a podcast tour is important. The things you need to know to properly leverage the power of landing podcast features. The growth in the podcast industry and why it's beneficial to be featured on them.. How the passivity of podcasts appeals to the audience. The power of connection through podcasts via tone, time, and trust. Automatic approval with the host's audience and why it makes it easier to build rapport. The top 3 types of shows you want to look into being on. What to include in a podcast pitch. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, I'm telling you a story, so grab your milk and cookies and gather around! This is a story of a time I made a terrible mistake in my career. We're going to go back in time around 10-12 years ago when I was working a lot in website development and management. I was asked to speak at a conference about website architecture. IN THIS EPISODE Hear about the terrible mistake James made in his career and what he learned from it. A disapproving nod in the audience that James noticed as he was speaking at a conference that caused him to make a decision that ultimately affected his presentation. Why most times, things you perceive as against you, actually have nothing to do with you. What happens when you focus on the negative voices instead of those leaning in to hear you. Why getting clear on who you're serving and what matters to you is important. You have permission to ignore the negativity. "Why would you ever allow critique from someone who you would never turn to for advice?" Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, we're going to be talking about the power of intuition. We talk a lot on this show about how to properly build trust and rapport with your audience. What you're going to learn today is that you may only have 14 seconds to build a connection with your audience member to then be able to onboard them as a client. My guest today is Sunil Godse. He's the CEO of Radical Solutions Group. We're going to be talking all about intuitive marketing and branding. IN THIS EPISODE How Sunil answers the question he gets over and over again: "What's the one thing that's going to help me be successful?" The importance of listening to your inner voice and not the outside voices and how it can affect your life long term. What happened in Sunil's life when he decided to listen to his intuition. The science behind intuition. Based on your intuition, trust can be established, or not, in less than a minute. Signals tied to our body that can show us where our intuition is leaning (positive or negative). The 4 types of intuition. How to differentiate intuition from fear and the 3 most common fears you face. Why building trust in your employees and customers will help you generate more income. The importance of nailing down why you are doing what you're doing and being authentic while you do it. Giving yourself space to ask the important questions. "More and more neuroscience research is showing that more than ever, intuition happens much earlier than we think it does." Connect with Sunil Website: www.sunilgodse.com / www.intuitionology.com / 7 Day Challenge Instagram: @intuitonolgy Facebook: @SunilGodse Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, we're going to be talking about what you need to know when it comes to researching media outlets. You want to get published, you want to get into media outlets, but which ones do you reach out to? IN THIS EPISODE How to pitch effectively to magazines and make you stand out in your pitch. What to look for BEFORE you pitch magazines. Finding the masthead (list of staff's contact information) of the publication to find the correct contact person. How to pitch to podcasts and the 3 categories to look into to find them. The true simplicity behind how to pitch yourself. Want to learn more? Join us for this year's FITposium! We've partnered with dozens of magazines and podcast hosts to teach you how to land publications. See all the details and Register HERE. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

This episode today comes from a question that was brought up in one of my recent coaching sessions. The question was about the art of the follow up. This comes up a lot when we pitch to media, try to get into publications, try to land podcast features, etc. But there's an art to the act of following up and how you follow up differently according to who you're following up with. IN THIS EPISODE The true importance of following up. How setting up a follow up system will help you. What to do if you don't hear back after a follow up. Great ideas on what to say to grab attention when you are sending out your follow ups. A better way to reach out so you're not looked over or seeming desperate. "It can take 8-12 points of contact for a magazine editor to notice that you're trying to pitch them." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE. *Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. In today's episode, we're talking about the growing divide that entrepreneurs are facing between the striving for success and the depletion of satisfaction. My guest today is Terry McDougall. She is an executive and career coach, as well as an author. We're diving into why we as entrepreneurs feel that we have to move away from satisfaction in order to reach a certain level of success. IN THIS EPISODE Terry's story and why she's passionate about teaching entrepreneurs true success. Hollow goals and why they don't bring happiness or feelings of accomplishment. Why the narrative that if you hustle harder you'll be more successful is a lie. Learning to take a step backwards, instead of forward. Realizing that when you stop to gain perspective and define your goals, it won't put you behind. Getting clear on your goals and then creating a roadmap for those goals. The importance of regularly examining your business, actions, and beliefs. Taking risks and the payoff they bring. When quitting is okay. "When I let go of the things that aren't serving me ideally, it leaves space for something better to come in." Connect with Terry Website: terrybmcdougall.com LinkedIn: Terry B McDougall Podcast: Marketing Mambo! On Apple or Marketing Mambo Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE. *Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. In today's episode, I'm talking about the 3 biggest misconceptions when it comes to getting published or earned media. Make sure you tune in to hear about each misconception in detail, to hear the truth instead, and how to overcome these misconceptions. IN THIS EPISODE The 3 misconceptions about earned media. Getting published is only for celebrities. In order to get published, you have to do something really impressive. Once you do that, magazines will come running after you. Once you get published, everything else just falls into place. "Out of 500 magazine covers that I've done, less than 10%, less than 50, were someone of a celebrity status." Why earned media is for YOU if you choose to take advantage of it. What's really important when you are making your pitch. The pillars and importance of the ARC system. "Earned media is where the work begins." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, I want to talk more about earned media. We've been talking about this a lot, specifically getting published. Chances are when you hear me say, "getting published" landing a feature in a printed magazine is what comes to mind. That is absolutely part of an earned media approach, but there's so many other avenues I don't want you leaving on the table. PSA! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE. *Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. IN THIS EPISODE Different avenues of earned media you can use to grow your brand awareness, enhance your credibility, grow your visibility, and get more leads. Earned media vs. paid advertising The power of digital publications. Podcast spots and how they can rapidly expand your audience and lead generation. How landing a spot on a YouTube show can help drive traffic to your business. Why speaking on stages is something you should pursue. How to find which earned media arenas you should focus on getting into. "Digital features, in many ways, are superior to printed magazine features." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

For today's episode, we are dipping back into our archives. In fact, this is an interview I did back in 2017 with Katelyn Swallow. If that name rings a bell, it's because she's been attending FITposium and on our panels for years now; every year since 2017. She is currently the editor of Strong Fitness Magazine in Australia. But, at the time of this interview, she was the editor of Women's Health and Fitness Magazine. So much of what we talk about is so important for entrepreneurs to know about leveraging media outlets to grow their brand awareness, visibility, credibility and generate more leads. PSA! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register for FITposium 2021. Register HERE. IN THIS EPISODE Katelyn's background and how she got to where she is. "Knowledge applied is power." The importance of working hard and continuing to learn. Doing what it takes to get where you want to be. Why genuine content makes a difference. Aligning with the values of the magazine you are looking to work with. The truth behind photos in magazines. Why the quality and relevance of your images in proposals need to be up to par and align with the values of the magazine. You need 3-4 sentences that can explain your brand clearly. Don't be afraid to do a lot of things for free at the beginning of your journey. "Find your niche, differentiate yourself, earn the attention." Connect with Katelyn Instagram: @katelynswallow_ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, I wanted to dive into the 3 factors I always consider when it comes to pricing for freelance services. This is for anyone having to bid on services or projects or submit proposals to a client. IN THIS EPISODE The 3 things I look at when I am going to accept or deny a project and a deep dive into the details of each. The economic value of the project. Including the usage. The creative value of the project (the fun level). The opportunity pillar. How to determine what projects to take or not to take. How to price your own proposals. "What I've noticed in my career is that the more economic value there is in a project, the less creative control I get. The less economic value in a project, the more creative control I get." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Did you know our FITposium conference is more than 30% sold out?! When: September 16-18 Where: Live in Phoenix or in person What: How to get published. See more details here: FITposium 2021 In this episode, I'm talking all about why we shifted our focus for this year's FITposium and why you will want to be there! IN THIS EPISODE The importance of brand awareness. "Be seen, be heard, be read." The fastest and most effective way to grow your business. The power of earned media. YOUR chance to get published. Unparalleled media opportunities for you. "Ignore everything, everybody. Stay in your lane. Go where you want to go." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We get to chat about a topic that as you know, is very near and dear to my heart, the fitness industry. In particularly, what we've seen in the wellness industry over the last 18 months - which is a tremendous amount of change and evolution. It's required entrepreneurs to get savvy and start to think about how to best show up, connect with, and give value for their audience so they can grow their businesses in a new way. My guest today is Jenny J, the founder of Jenny J Fitness. In a single year, she went from unemployed to running a 6-figure business. We're talking about her process and how she made that happen. IN THIS EPISODE How Jenny went from losing everything due to COVID to launching a successful business. What social media channels helped Jenny and her business. How being yourself will ultimately attract more people to you. The importance of realizing you don't need anyone's approval in your own business. The productive way to respond to haters. Finding your community in business. Turning followers into sales. "That's how I turn my followers into clients. Getting them out of the social media platform, into my email list, and eventually into my paid product." Getting clear on what YOU'RE good at and what you can scale and automate. Staying connected to your audience. Turning failure into success. Why you should have multiple streams of income. "You have to fail in order to succeed. It's just like building muscle. You have to break your muscle down in order to grow new muscle." Connect with Jenny: Website: www.jennyjfitness.com Instagram: @jennyjfitness Facebook: Jenny J Fitness TikTok: @jennyjfitness HUGE ANNOUNCEMENT: FITPOSIUM is now 30% SOLD OUT!! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com ALSO... We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we have a really amazing opportunity for our listeners. It's a get published opportunity. IN THIS EPISODE We are giving you the chance to be featured in the very next issue or Strong Fitness Magazine. Amplify your authority, earn a media feature, and see your mission in print. AFTER LISTENING How to apply: Register for FITposium 2021 HERE. Virtual or in person. Email us: Your contact info, photos of you and what you do, a quick bio that answers the question, "How has fitness improved my life?" to [email protected]. Tune in to see different ways to answer this question. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we are talking about all things content and content marketing. I know you've heard the phrasing and seen the memes about how content is king. It's true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy. I'm so excited to have Cynthia Sassi on today. She's the founder of Fabulous Media Group and we are diving into this topic. Tune in and get ready to take notes! IN THIS EPISODE What drew Cynthia to the digital marketing industry. How digital advertising has leveled the marketing playing field. "With digital, we can change things up by the minute. If something's not working, we can try something else." The difference between digital and physical marketing materials. How consumer demand and advertising money effects how things are marketed. Different factors that Cynthia analyzes in order to create effective content. Why consistency is so important. Having an ideal client you are marketing to. "When you try to market to everyone, you're going to market to no one." The importance of being flexible in your approach. How to stand out in your digital marketing. Taking a step back and asking yourself what YOU would want to see in order to add value to your marketing. Connect with Cynthia: Website: Fabulous Media Group - Instagram: @cynthiasassi @fabulousarizona @fabulouswisconsin @fabulousiowa @fabulouswashington @fabulouscalifornia HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com ALSO... We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, I want to talk about podcasting. I've been recording podcasts, been the host of podcasts, been the guest on podcast for around 10 years now. At this point, spending literally thousands of hours on a microphone, I don't spend so much time on the pre and postproduction of the show; it becomes routine. Looking back, I made 5 giant mistakes that slowed my podcast from growing faster or being more successful. I want to share these with you so you can learn from them. IN THIS EPISODE The Top 5 mistakes I made: Inconsistency Vague positioning Bad interviews Big name guests won't necessarily grow your audience. Lack of promotion Why these are considered mistakes and how you can avoid them. "You have to remind your audience about your show." FREE COACHING CALL WITH JAMES! Share this show and tag me @JPatrickPhoto James will be picking 3 winners! PSA: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It's Friday so it's time for another one of our special edition episodes called My Entrepreneurial Journey. I love these episodes because we get to chat with entrepreneurs who are navigating the landscape in real time, and you get to learn all the things they are going through and learning and how it can help and impact your business. In this episode, I get to chat with a dear friend of mine. She's a professional makeup artist and now a body painter, Allison Pynn. I've worked with Allison for more years than we can count! IN THIS EPISODE Allison's journey as an artist and how she became a professional makeup artist and body painter. The important details in your business that make you stand out. "This could end at any time. I don't take any of this for granted." How being authentic creates a safe space for your client to be themselves. The power of old school marketing. Why showing behind the scenes is so impactful. What it takes to create work that stands out. Having clarity on who you are and what you're doing. "Ignore everything, everybody. Stay in your lane. Go where you want to go." Connect with Allison: Website: https://www.makeupaz.com/ Instagram: @allisonpynn Share this podcast with a friend and remember to leave a 5-star review! HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com ALSO... We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we are chatting all about all things related to the changes that we've seen in the Facebook advertising platform, what this means for anyone who has advertised or is planning to advertise, and what we as business owners need to know to best equip ourselves for this change. As we see shifts organically or from changes in algorithms, it's important for us to talk about the way it effects our business. We are so honored to have our very own, Amy Bliefnick on today. Amy does all our in-house marketing and advertising. She has been in the digital marketing space for over 10 years and has homed in on Facebook advertising as her main way to drive traffic to and scale her client's businesses. IN THIS EPISODE The new changes in the Facebook advertising platform. The new iOS 14 update and how we can respond as advertisers. "If you stick to the foundations, you should be fine through everything else." Why your visibility may decrease with this new update via no longer have cookie-based advertising. It's important to know, as of now, this is only happening on Apple mobile devices, but we believe other companies will quickly follow (and some already are!). Things that have been effected: CPMs, not being able to create large retargeting audiences, a decreased look alike audience, Facebook reports will no longer be reliable. Strategic and tactical actions you can take to combat these changes. The importance of understanding that consumer demand is ever changing so we must be ready, Domains and subdomains and how to get verified. 8 conversion events and how to set them up. Why thank you pages are important in tracking your advertisements. Conversion API – the new way of doing things moving forward and how you can do it. Diversifying your leads. Connect with Amy: Website: www.511west.com Instagram: @amy511west Message her on her website or Instagram to receive a training on how to put these things into practice! Share this podcast with a friend and remember to leave a 5-star review! HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com ALSO... We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

You're listening to this show because you have subscribed and are following the show. Or perhaps you saw me post about this show on Instagram, meaning you're following my Instagram account (@jpatrickphoto or @fitposium). Or you saw us post about it on Facebook. Maybe you received an email from us talking about this episode, or a text message. The point is you are following the show. First of all, thank you. But today, we are talking about why unsubscribes and unfollows can actually be a good thing for your business. IN THIS EPISODE Why it's a good thing when someone unsubscribes or unfollows. How your marketing efforts will actually have a larger reach. How email unsubscribes lead to a higher email open rate and why this helps. Email cleansing and why it's important. The engagement rate on your social media will INCREASE and why. "This is increasing the potential of getting your content in front of the people who you actually need it to get to." PSA: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness industry for over 25 years, including being a collegiate NCAA gymnast and personal trainer. Laura and her business partner are starting a podcast and seeking more help via James. GOAL: A successful podcast launch. IN THIS EPISODE Hear James go through helping Laura with different aspects of the podcast that will make a huge impact in the long run, along with answering all her questions. Why you need a clear and specific promise when launching a podcast or service. How to stay consistent and nail down important details that make your product or service successful. How the name and logo of your product or service plays a big role in first impressions. Having a great launch strategy and working backwards from the launch date. Why and how you should hype up your product or service launch weeks before the launch date and how it helps. Getting great ratings right away once you launch your podcast and how to get extended promotions. Headlines and body copy in your product or service matters! "It's not about likes and follows, it's about engagement." CONNECT WITH LAURA Website: Living Fit Now – with Laura Mak (lauramakfitness.com) Instagram: @lauramakfitness Facebook: Laura Mak Fitness HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com ALSO... We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode we get to chat about something very near and dear to my heart. I've been working in the health and wellness industry for over a decade and our industry has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been a lot of really great opportunities for health and fitness professionals and that is what we're talking about today. Joining me in this conversation is Amy Thompson, she's the vice president and general manager of IDEA Health & Fitness Association. "You can't do the work you love, you can't make the money you need to make unless you have a good marketing strategy or a sales funnel into your business." IN THIS EPISODE The health and fitness industry changes over the years. How you, the fitpreneur, can best equip yourself for the changes and for the future of this industry. Why having a solid marketing plan and sale funnel is important. Using social media to impact locally and in your own community. The longevity that comes with attracting your dream client by niching down in your business. Being authentic in your messaging and marketing. Focusing on how fitness makes people feel, not just how they will look. The beauty of online coaching and the different ways to offer it. Meeting clients where they're at and where they want to be because now more than ever, they have a choice. Finding other ways of revenue income streams within the industry. Networking – the key to your success. IDEA World Convention 2021 where James will be presenting. See more HERE Use MY LINK FOR AN EXCLUSIVE DISCOUNT TO IDEA WORLD! "It's not about likes and follows, it's about engagement." CONNECT WITH AMY IDEA World: https://www.ideafit.com/ Instagram: @business4fitpro LinkedIn: @amybthompson Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we are going to be talking about leads. I've been talking about leads A LOT lately and there's a reason for that. "Leads are the lifeblood of our business. Without leads, we do not grow our business." IN THIS EPISODE The 3 types of leads you can have in your business. (Earned, Purchased, Owned) The 2 misconceptions we have about what a lead is and how to generate leads. The size of your audience is directly correlated to the leads you have. We have to create them. "A lead is someone who is willing to purchase from you." The 4 metrics that qualify a lead. What our job is in regard to generating leads and what it looks like. Focusing on generating leads over "fixing your product/services." Ways to generate leads. Why owned leads are HUGE. HUGE ANNOUNCMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR'S FITPOSIUM! Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published. All details are live HERE: https://fitposium.com/ Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com ALSO... We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

SPECIAL ANNOUNCEMENT! FITposium is coming back for 2021 in a completely new way! We have been running this conference since 2015. Originally, we wanted to equip all of our clients in the health and fitness space with everything they needed to launch into the industry. This is our 7th year, and we've watched the conference grow from 150 people packed in a room, to now having over 1500 participants go through the conference. Last year, we had to shift the presentation to a more focused, virtual presentation. We had an overwhelming positive response which helped us to know exactly what YOU need as an entrepreneur. "If I had to pick a mantra or a theme for this year, for 2021, it is to only release products and services that serve what our audience need moving forward. Not what worked before, but what people need moving forward." IN THIS EPISODE Why in 2021 it has become difficult for health and wellness professionals to grow their business. The importance of brand awareness and the strategy behind it. Earned media and getting published and why this is HUGE for your business. FITposium 2021 – 100% focused on showing you the exact formula to help you get published more often, resulting in more clients coming to you, ready to work with you. (Think podcast interviews, speaking engagements, etc.) Unparalleled opportunities to earn and land top media features with mainstream magazines, podcasts, and digital outlets. Establish lifetime credibility. DETAILS: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. All details will be live Monday, June 14th. Early bird pricing will be available for 2 weeks. All details will be live HERE: https://fitposium.com/ ANOTHER UPDATE! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Our topic today is time. More specifically, the things we are spending time on that are not giving us return, especially in our business, and are not generating any income. The medium we are discussing today, which you may have already guessed, is social media. "It's important to recognize that social media originally leveled the playing field in marketing. Where relatively unknown could rise quickly to near superstardom faster, and with more agility than a large corporate brand." IN THIS EPISODE A video that James watched many years ago about social media and predictions that were made. Where social media is today and how it effects your business. Where the balance of power really lies on social media. How an individual can stay ahead of the algorithm. Why we jump on social media trends to try to outsmart the system. The fact that engagement on social channels has plummeted. Spending too much time creating content that isn't connecting with our audiences. THE SOLUTION: Stop trying to create content in hopes it goes viral and stop spending so much time copying a trend. Instead, create content for one single person in your audience. Invite that person to connect with you in a place where there can never be an algorithm severing that connect. Ex: email Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

What I'm talking about today is, leads. The lifeblood of your business and how to generate more leads. It is impossible to grow your brand and your business unless people know you exist. Most professionals I talk to and people who hire me, don't have a system or strategy set up to generate leads. "If you want more sales in your business, you need more leads." IN THIS EPISODE A large audience is does not mean more leads. What a lead truly is – someone who is willing to purchase from you. Where to spend your energy when generating leads. What doesn't generate leads. "Lead generation requires that the right people know you exist and, more importantly, they know why you matter in the context of their lives." NEED MORE HELP GENERATING LEADS? I'm hosting a FREE live workshop, tomorrow June 8th, 4PM PST. What's this workshop all about? How to generation copious amounts of leads for your fitness and coaching business. The 3 types of leads. The difference between earned leads and purchased leads. Ways to effectively find lead sources. How to interrupt and invite those lead sources into your network. Earned media. Lead generation/lead magnets. Top mistakes people make when trying to create leads. Funnels, etc. AND MORE! If you're interested in generating more leads, join us TOMORROW! join.jamespatrick.com/get-more-leads Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, I get to chat with one of my dearest friends. I've known her and worked with her for years. She is an alumni of our FITposium conference and an alumni of our Get Amped mastermind. Darcy DeFrees is a fitness and freedom entrepreneur and we're talking about how to establish your personal freedom while still being an amazing entrepreneur. IN THIS EPISODE Why you really have to stay true to yourself and what that really looks like. "I've never put the thoughts and feelings and opinions of others about what I should do, who I should be, how I should think, in front of my own." The importance of refueling and making sure it's a priority in your life. Being present in today and realizing that being happy in your present life is "If we're not free right now, then we're really not where we want to be." Getting rid of the pressures you're used to facing in the corporate world. Having freedom in your day-to-day schedule. How to stop acting like an employee and start acting like an entrepreneur. Respecting yourself enough to create healthy boundaries in your business. Connect with Darcy: Website: getdarcysdish.com Instagram: @darcydefrees Share this podcast with a friend and remember to leave a 5-star review! BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

We have a special episode for you today. As we were going back through our archives, I found this interview with Shannon Fable back in 2019 for a separate podcast that I used to run called the FITposium podcast. As I was re-listening to this interview, I realized this was such an in depth, powerful interview about marketing and how we chose to market our brand and services, I knew I needed to share this with you. So, let's dive in. Shannon Fable is a fitness business consultant and serves as chair of the board for American Council on Exercise's (ACE). Shannon focuses on business development with fitness brands; she helps them dig into where they want to go, who they think their target market is, and help them develop a strategic plan on how to get there. IN THIS EPISODE How the fitness and health industry has changed in the last 3-5 years. The importance of working from an abundance mentality in this industry. Earning the attention of the audience you're trying to connect with correctly. Realizing that marketing doesn't get you clients, it gets you awareness. Why having patience in the sales cycle is key. "When their (the customer's) level of trust lines up with the value they're putting on what you're doing, then they will buy." Not being afraid to give, give, give, and give in order to build relationships. Why content marketing is crucial. To stop selling out of your own pocket. What to do differently when price is an objection. Why you need to set up a business and offer a variety of services/products. The 3 things you can always monetize: A digital product for passive income A group product A one-on-one coaching product Are you a freelancer or an entrepreneur? How and why you need to get really clear about what you want. "If you're not willing to give away your information without fear that giving it away will steal from your potential to monetize what you know, you are not going to make it in this business because people can get that information somewhere else." Connect with Shannon: Website: www.shannonfable.com/ Instagram: @sfable Share this podcast with a friend and remember to leave a 5-star review! BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around the block in hopes that he would be gone when I return. This got me thinking about sales and inspired this conversation today. IN THIS EPISODE Hear the story of a salesman at James' house. The discomfort around sales and how to fix it. How to not fit into the stereotype of a typical salesman. The FOUR pillars of sales. We are offering something that we know people want. We believe in what we're offering. We care about the people we are offering it to. We will give in order to receive. "Sales is not a one-way relationship. Sales is a two-way channel." Share this podcast with a friend and remember to leave a 5-star review! BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

In this new segment, I'm inviting listeners on to the show to be a guest, talk about their business, while getting live business coaching on the show. A lot of things our guest is going through, you will probably also be going through. On today's show, I am chatting with Melissa Paige. Melissa is an intuitive health coach for women who has been in the fitness and health industry for over 15 years. She specializes in helping women break destructive habits that no longer serve them, toxic cycles, and help heal and overcome past traumas, get fit, feel sexy, and shine. Melissa wants help: Growing her business. Making sure that she is getting in touch with the woman that she really wants to work with. IN THIS EPISODE A LIVE coaching call with James and Melissa. Hear James ask Melissa questions in order to uncover things that can be improved in her business model. Easy ways to make your clients respect your time, which in turn gives you more time to work on your business. Why time blocking may be the answer for you. How to prospect effectively. James's 3 opportunities to convert clients' pillars. Simple things you can do to accelerate a sale. How to and why being specific in your marketing matters. What to do when you're not a good fit for a prospect. 7 ways to generate leads for your business. Connect with Melissa: Instagram: @themelissapaige Facebook: Melissa Jones BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. For more, visit jamespatrick.com

Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D'FYNE Magazine. D'FYNE is focused on empowering and highlighting the women over 40 market. IN THIS EPISODE The transition from photographer to publisher and what the beginning stages looked like. Navigating the culture shift from print to digital and making changes accordingly. The benefits of digital features in your business. How to get you or your work featured on desired publication platforms. How to stand out to publications and brands. Connect with Chris: Website: dfynefitnessmag.com Instagram: @dfynefitnessmag BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. For more, visit jamespatrick.com

In today's episode I want to dive into the five reasons you are not generating more leads in your business. We're going to talk about how to get more of the right people to see who you are, what you do, and why it matters. For listeners of this show, I am hosting a FREE workshop to teach you how to generate more leads for your business, which means more paying customers. Join the FREE workshop HERE. "Your awareness is people who know you exist, a lead is someone who is ready to purchase from you." IN THIS EPISODE The 5 reasons you're not generating more leads. Lack of visibility Lack of relevancy Lack of value Lack of authority Lack of calls to action Tune into this episode to hear in detail about each of the 5 reasons and how to solve the specific problems in your business in order to generate more leads. To join the FREE workshop, click HERE or go to https://join.jamespatrick.com/get-more-leads Share this podcast with a friend and remember to leave a 5-star review! BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. For more, visit jamespatrick.com

I see so many entrepreneurs selling this thing, but I don't see anyone buying. This is really important, because if we are spending all of our time promoting our latest service or product, and no one is purchasing it, then we need to figure out where there is a misalignment. Usually, the misalignment is in the verbiage we are using to promote. IN THIS EPISODE Your customers aren't buying confidence, fulfillment, sustainability, etc. Why semantics and specific verbiage matter! The few things people actually purchase and how to word it correctly. The importance of identifying where your prospect is, the obstacle in their way, and how your service or product can get them to where they want to go. Selling results! Share this podcast with a friend and remember to leave a 5-star review! BIG NEWS! We have re-opened the Get Amped Mastermind. A little about the Mastermind: Brings together entrepreneurs to connect and support each other. Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind. It's a brand new and revamped mastermind. A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work A photoshoot with me so I can help you build marketing materials for your brand and business development. Real work to focus on reaching results. Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you. For more, visit jamespatrick.com

One of the topics that comes up so often is trying to get entrepreneurs to take things off of their to-do lists. "When we start outsourcing and getting those things off our to-do lists, we shift ourselves from working in our business to working on our business." In today's episode, I talk with Sam Kabert; he's an entrepreneur, author, podcast host, and he more than doubled his business when he decided to invest in hiring a VA. In this episode we dive into the importance of having a team of people to help do things in your business in order to scale it. IN THIS EPISODE The key to managing having many different things going on within your business. How virtual assistants can lead to doubling your business revenue while doing less work. Setting an effective plan to bringing on the right people in your team. Subjective vs. Objective Tasks Managing your employees and the tasks you outsource efficiently. Setting expectations with new hires. Staying organized and tracking tasks to completion with your team members. Hiring your first VA; Use Sam's Skills & Thrills Matrix Taking a real look at the hours you are working and how it equates financially. How to give good feedback to your team members to help them grow with your business. "If you're super intentional about anything you do, success will come if you're dedicated to your craft." This episode is packed with tips and advice on how to keep your business running smoothly as you outsource tasks and bring on employees. If you're feeling like you're doing everything, it's time for you to take things off your to-do list confidently! CONNECT WITH SAM Online: samkabert.com / cloneyourselfuniversity.com Instagram: @swagsamcreates Books: SwagWorx, The Written Goal, Working with Virtual Assistants to Grow Your Business YouTube: EatUp Silicon Valley Podcast: Soul Seeker / CLONE YOURSELF Share this podcast with a friend and remember to leave a 5-star review! CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254