Beyond the Image Podcast

I've done a lot of peculiar things for money. In a previous episode, I listed out the top 5 worst jobs I had ever endured. Today, I'm sharing some gems that did not make that previous list because they may not have actually qualified as legitimate employment. "Every hour counts." IN THIS EPISODE More "jobs" James has had in the past. The movie you should NOT Google. Why you should know how much money you really made in 2021. Looking through your calendar to calculate how many total hours you worked in 2021. Finding your average earning per hour. Are you making more than the minimum wage? Defining your goals for 2022 and calculating how to make them happen in a simple way. Understanding how hourly pay works as an entrepreneur. The 3 things you need to assess in your business. What I want for you in 2022. ACTION: Post about what you're going to do to make 2022 your most profitable year in your Instagram story and tag me @jpatrickphoto Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In my lifetime, I've sat down to write about 5,242 different books. In my lifetime, I've actually been able to finish two of them. One was an ebook (I get it, not a traditional book). But this ebook went on to not only net me a significant amount of revenue, it also helped brand me as a subject matter expert in a very specific field. From this ebook, I even created an online membership platform that is still running to this day, almost 10 years later. The second book was an independently published print publication. I was able to get this book onto a #1 list on Amazon. Although I wasn't "raking in the dough," this book opened a lot of doors for me. Four years later, this book still opens doors for me. It lands me interviews on TV shows, magazines, podcasts, stages, and continues to build trust and rapport with my audience. Today, we are diving into why you can write your own book and what it can do for your brand. My guest today is Julie Broad, the founder of Book Launchers. "Sales are great, but we're using this to grow our business." IN THIS EPISODE Why writing a book is still important today. Stop worrying about who's publishing your book. Traditional vs. Independent publishing. Your book rights. Building your writing team and who you shouldn't leave out. Being discovered with key words and phrases. Giving credit to original sources. What readers really care about. The difference in timelines when self-publishing. Why narrow-focused books do better than general books. Strategically picking your book categories. Chapter titles and why they matter. Marketing your book. Why you are still hesitating to write your book. Resources to help get you to the next step. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Julie Website: Book Launchers Business Book YouTube: Book Launchers TV Writing Resources Website: Book Launchers Book: Self-Publish & Succeed Hiring Editors: Reedsy Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, I want to share with you one of the most embarrassing moments of my life. I'm going to talk about a time that I failed to woo another. It's a true story and heartbreaking but most importantly, it goes along with what we're talking about today. Why we need to nurture relationships. "Consumers no longer want to be sold to, they want to be engaged with." IN THIS EPISODE The importance of nurturing relationships before you ask for the sale. Why the leads you're getting aren't converting into sales. Lead-nurturing campaigns and why you need them. What a robust lead-nurturing strategy looks like. How to appeal to your audience. Following up with your clients. Always reevaluating your funnels. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My first brush with owning a business came at the age of 10 years old. I launched my very own puppet show and on our opening night, we sold out all the seats we had in the venue. There were 2 seats - one for my mother and father - and they were 25 cents each. My second launched business was my own newspaper that I typed and printed and distributed to both of my parents. I only printed two, but technically I sold out. Both of these ended for different reasons but my entrepreneurial endeavors didn't end there. A lot of them didn't work out but I'm still starting businesses. Let's dive into why. "The truth is, winners do quit. Winners quit things that do not work. That's how they find things that do work." IN THIS EPISODE A deeper insight into my entrepreneurial background, How to balance the highs and the lows. The emotional capacity that entrepreneurship takes. The truth behind failure island quitting, even as a winner. The importance of finding what works. Overcoming the negatives and hard moments that come from entrepreneurship. Making celebrating your accomplishments a priority and what it will do for you. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I've been talking a lot on this show about really unpacking what the true journey of entrepreneurship really is. Oftentimes, thanks to social media, we get only a veneer perception of what it means to live the life of an entrepreneur. It's easy to look at people on Instagram with expensive clothes, nice watches, and fancy cars and think, "I too could live that life!" Then you start out and realize that you have to do all things in your company, including sweeping the floors. In this spirit of truly shedding light on the journey of entrepreneurship, I want to talk about all the things that can come up and be a distraction for you along the way. There's a cost associated with these distractions and we're going to dive into that. My guest today is David Wood. He is the founder of Focus.ceo with an extensive background and experience. "If you just had a regular job and you wanted your life to be different, that alone is going to take something. It's going to take some willpower to generate it." IN THIS EPISODE David's inspiration behind starting his entrepreneur journey. How David helps his clients focus on what's important. Why we resist doing what we know we need to do. Finding what lights you up and doing that more. Breaking the Habit of Being Yourself Not falling into autopilot work. How to stay focused and accountable. Community based accountability, self-based accountability, and coaching The importance of being teachable. Co-working and why it's effective. Connect with David Website: focus.ceo *scroll to the bottom and request a session Cheatsheet: How to achieve twice as much in the same amount of time: myfocusgift.com Podcast: Extraordinary Focus Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The date was 4/1/17 and I posted what ended up being one of my highest engaged posts I had ever done on Instagram. In this episode, I'm reading you the caption, the reactions, and something that really upsets me. "The photos are edited to finish the narrative that we were telling through the location, through the set-up, through the styling, through the hair and makeup, through the poses, through the energy, through the pose, through the facial expression; all of it." IN THIS EPISODE Hear all about the post James shared years ago. Too photoshopped? What actually goes into creating a photo. The real goal behind why I use photoshop. What your comments on other people's posts reveal. Top 5 Worst photoshop experiences in my career. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It's Friday and we do not have time to waste! I'm jumping into the top 5 worst jobs I've ever had. But more importantly, I am diving into how I could have completely avoided working any of these jobs. "Perhaps if I did a little bit better in my planning, maybe I never would have had to work these jobs." IN THIS EPISODE Hear my top 5 worst jobs I've ever had and why. How planning changed everything for me. The importance of building out annual plans and breaking them down all the way to our daily actions. Taking the macro and turning it into the micro. The Legacy Planner Want a digital copy for FREE? Text me at 480-605-3254 Join me next week, 1/27 @ 3PM PST for a live group, coaching conversation online to strategize our planning together. Go to fitbusinessonline.com and register today! Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review!

It is about time we did a podcast discussing time. A couple years ago, I was going through this exercise with a business coach and what he made me do was to write down all the hours I worked in a single year. From photoshoots to cleaning toilets in my office. That number was quite shocking. Then he said to take the amount of money I made in that year and divide the number of hours by the amount of money I made. That is the amount of money I made per hour and that number shocked me, not in a good way. I started to wonder what I did wrong and how I allowed the business to start running me. This was a rude awakening that led me to shifting how I managed my time within my business. Let's dive into this! My guest today is no stranger to the show. She has spoken at FITposium numerous times and she's been on the show numerous times. Business coach, Shannon Fable. "We are all time optimists. We assume something is going to take this amount of time, and it doesn't and it backs up the rest of our day." IN THIS EPISODE Why studying where your time goes is important. How to effectively break down your time. Getting realistic about how long things are going to take. Stop, start, and continue. The first step for people to manage their time. Working on your business vs. in your business. Tips on creating working sessions during your work week. The most effective way to plan your calendar. Batching your work. Boundaries in your time. Being consistent and not going back to your old habits. Connect with Shannon Self-paced course: Work at Your Own Pace – Shannon Fable Website: www.shannonfable.com Instagram: @sfable Facebook: Shannon Fable Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Did I ever tell you about the time I became a New York Times Best Selling author? I was working in marketing years ago and I started to pioneer a new marketing strategy that was building my company's brand awareness, generating brand validation and creating new job opportunities. I thought to myself, if only other companies were implementing the same marketing approach, they too could do the same. I started to write about this and then I got busy. I told myself I would revisit this later. Eventually, the book did come out. My title. But there was a problem, my name was not on the cover of this book because my manuscript was still on my shelf and I never finished it. "There's nothing wrong with having that fear. Fear is a legitimate emotion, it exists for a reason. There is something wrong with allowing the fear to be the thing that makes the decision." IN THIS EPISODE Why I never finished my manuscript. How to never accomplish anything. The reasons we don't move forward with our ideas. Acknowledging the fear but not letting it control you. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

It's not easy for someone to admit when they were wrong. For the second time in recorded history (no way to verify that), I was wrong. When I bring up the word "privilege" or "privileged" it can create a feeling of defensiveness for so many. It's easy to understand why; we might retort back to that and say, "No we're not privileged, I built this all myself." Although that might be true, we need to unpack this fully so we can understand it fully. "Privilege is a special advantage that some have and others do not." IN THIS EPISODE The true definition of privilege. Advantages and what they really are. Having privilege vs. acknowledging privilege. Why the starting point is important to recognize. Why 24 hours is not the same for everyone. The importance of transparency and accountability. Getting your intentions and messaging aligned. Owning when you are wrong and making a change. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We are diving back into the conversation about empowering women and how they choose to build their brands and business. Today, I am talking with Nikole Mitchell, who is a pastor turned stripper and top creator on OnlyFans who went from living off of food stamps to earning 6-figure months. We discuss the evolution of the content marketing industry and what lies ahead for women in the selling of sex. "What you think about yourself at the end of the day, is the most important." IN THIS EPISODE Nikole's story of being a pastor who turned into a stripper. The journey of finding herself. Trauma vs. empowerment. The truth behind the industry Nikole is in. What sex work really is and what the misconceptions are. Refusing to be anything but who you truly are. The power of the behind the scenes footage. Why you should have your audience on lists and systems you own. Building boundaries in your business. Manifesting what you want. Marketing yourself in a way that works. The fight that lies ahead for women. Connect with Nikole Instagram: (@mitchellnikole) Facebook: Nikole Mitchell Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

New Year, new show, new branding! Now, more authentic! Looking back over the years, a lot of what I saw in hindsight was inauthentic. I couldn't see it while I was in it, but looking back, I did. There were specific instances and larger themes where I can see I strayed off course and got lost a bit. I'm reflecting on that today as I refocus and zone in on my mission, one that is authentic to me. "There are no hidden formulas. There are no secrets. There are no special approaches or manifestation mantras that can change that." IN THIS EPISODE A recap of this podcast and the evolution it has gone through. Seeing the inauthenticity in my own work. Specific moments in my recent career that I can see I strayed from what I stand for and why it's important to bring up and reflect on. Lies sold within the industry and the damage they can do. What successful entrepreneurship is really about. My mission moving forward. What each of us need to do to see improvements. What I want this podcast to become and how you can take part in it. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I was on Instagram the other day, wasting time, and I came across a post that said something to the effect of, "Why are people talking about 2021 being over and the inability to wait for 2022? Do you realize that there is still _ # of weeks/days/hours/minutes still left in this year? Are you really prepared to give up on your goals that easily and throw away this percentage of the year that you have left?" I found this post to be rather rude. Who is this person to shame me for wasting time on Instagram or Netflix? The point is that you have every right to take a bit of a break and reprise from a year that was not as we thought it would be. Let's talk about what you should be thinking about going into the New Year. "I don't think many of us had the energy to deal with 2021 because we had been so mentally, physically, emotionally, spiritually depleted after everything we went through in 2020." IN THIS EPISODE What's coming up in 2022. What happened in 2021. Why some things that have changed, won't change back, The question you need to be asking yourself. Making a clear, specific vision and knowing who it's for. Understanding what your promise is. Figuring out your product and the elements that go along with that. Starting with the minimum viable. Enjoying this rest time to spark your creativity. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is no stranger to the Beyond the Image podcast, most of my audience, and our FITposium alumni. Billy Polson has been within our community for several years now and has been a presenter at our FITposium conference for several years. He is the Founder of The Business Movement and the Founder of DIAKADI, which is a fitness studio that has won best studio in San Francisco 15 of the 17 years it has been open. We are diving into why you should be different, especially now more than ever. "Don't be what everyone is, be what no one is." IN THIS EPISODE Why we need to stay focused on differentiation, especially in 2022. The 3 categories when it comes to being different. Making sure you gather feedback from your clients. The importance of knowing what's going on in your market. Getting out of your normal routine to gain creativity. Including the love languages in your marketing. Why you should know your target client. The power of brainstorming. How to really sell your products. Stop the scroll. What you should be doing in the upcoming months. What's coming up for he fitness industry. Connect with Billy Website: thebusinessmovement.com 8 Week Work Group: www.thebusinessmovement.com/workgroup-coaching-programs Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My motivation has bottomed out and I'm tired. Have you ever felt that way? Even though this year flew by, it took an emotional toll on so many of us. I don't think a lot of us realized it even happened. So today, I'm talking about motivation and distraction because not only am I struggling with it, I know so many are too. "As we're coming into the end of the year, we've lost so much of our focus, of our motivation, of our momentum and we are waiting, or just coasting through the rest of the week, the rest of the year, so we can begin anew." IN THIS EPISODE How to reinforce your momentum. Getting motivated again. A SPECIAL INVITE only for our listeners. Text 408-605-3254 for the 2022 guide. Focusing on the top 3 things that need to get done. Achieving more and being effective. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Entrepreneurship is hard. I'm sure as a listener, you deal with this everyday and you know this. Or you need a reminder because of the way influencers portray entrepreneurship on their feeds. Looking at my calendar, I realize that I walked away from my corporate job 10 years ago. Today, I want to talk about the things that have helped me survive this journey. "The devotion you give to the work you do is not done in the short term, it's done in the long term." IN THIS EPISODE 5 things that make the difficult journey of entrepreneurship more manageable. Why you should never measure your success in the short term. A sign that entrepreneurship may not be for you. Being okay not knowing things. Why focus is everything. Not getting attached. Always keeping your why in the front of your mind. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we get to chat about something that I geek out on, which is how to better improve sales pages. I have invested copious amounts of my time, hours, energy, and emotions into understanding how to best set up a page that not only guides the visitor through an amazing journey where they are rewarded by every scroll but also leads them to what I wanted all along; to purchase whatever it is I'm selling on that page. My guest today is Ken Cox. He's the host of the Clicks & Brick podcast. He's going to help us understand what we are doing wrong and what we need to be doing right with our sales pages. "Directing that user through the experience is way more important today than it ever has been before." IN THIS EPISODE How Ken got his start in the marketing world. The difference between a website and a funnel. How buying online has evolved. The flow of a successful landing page. The importance of building a fully encompassing environment for your business. Landing page pieces that are a must have. Consistent exposure and why you need it. The 6 components to a funnel. Simplifying trying out ads. The 13 in 30 rule. Should you build multiple funnels? Problem solving versus product selling. Common problems entrepreneurs are making in their landing pages. Why follow up and retargeting works. The goal behind your ads. The key to designing products and services that sell. Connect with Ken Clicks & Bricks Academy: clicksandbricksacademy.com *Coupon code for $1000 OFF for two seats!: FITTOPIA Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Looking for a beautiful studio to record your podcast in or are you looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Last week, I received a funny thing dropped off at our front door. It was self made newspaper (really propaganda) pushing specific vitamins and supplements to make you healthier in a myriad of ways (so the claims wrote). I don't bring this up to make fun of this, but I want us to dissect this newspaper together so we can see errors in the marketing as it used fear (and lots of it) to scare readers into purchasing products. "When fear-based marketing crosses that line into being unethical, then this is not a sale, this is coercion." IN THIS EPISODE Fear-based marketing and the ethics behind it. Recognizing when marketing becomes unethical. The negative result that comes with unethical marketing. Examples of misleading and unethical tactics. Why fear doesn't always mean to "do it anyway." Why fear-based marketing won't lead to building long term relationships. How to measure if marketing is ethical or not. A way you can easily define unethical fear-based marketing. What to focus on when closing sales. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, we are bringing back one of our special edition episodes where we do live coaching on the show! Our guest today is Mo. She is the Bold Momma. Mo is a postpartum, women's health specialist who is seeking to launch a book in the new year. IN THIS EPISODE Hear about Mo's story and her background. The meaning behind Mo's brand. Listen in on James coach Mo in different areas of her business. All about book publishing; to self-publish or not? Hear about specific strategies when doing a book launch. Pitching to podcasts. Building buzz around your new book. Valuable LIVE coaching and guidance. Connect with Mo Website (Launching soon): www.boldmomma.com Instagram: @bold_mamma FREE starter kit coming soon, make sure to follow her on Instagram! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I recently had the chance to read the book, "The Career Toolkit." The reason this book really resonated with me is because of my journey transitioning from within the corporate world and then out of the corporate world. As an entrepreneur this should mean everything to you. Where is it you want to take your career? What is it that you want to build in this career path? What are the tools that you need in order to achieve these goals. In this episode, I have the author himself, Mark Herschberg, who is a CTO, an MIT instructor, author, and speaker. "Your career plan is not just your title." IN THIS EPISODE How Mark ended up where he is now when he started as an engineer and physicist. What skills companies are saying they want in employees. Why are these skills not being taught? Adapting to consumer demand. The disconnect in schools. The importance of setting a career plan. Misunderstandings about career plans. Reasons people don't make career plans and how to overcome them. Why you should create dynamic tools and review them often. How to create a business plan and how often you should go back to it. Mark's app and how it can help you. Connect with Mark Website: www.thecareertoolkitbook.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I have a funny story for you! I was on Venmo the other day and I saw something that made me laugh. One of my contacts on Venmo forgot to hide their transaction where they purchased fake followers! In this episode, I'm going to talk about the monetary purchase of Instagram accounts. "Ultimately, it just looks so egregiously fake." IN THIS EPISODE The follow/unfollow programs. What to look out for if you want to try buying followers. Why having illegitimate accounts will harm your engagement. How to spot fake followers. Approaches that may actually work. Engagement pods and if they're worth it. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

My guest today is Cody Rininger, the founder of 2B Imperium. He is a recent attendee of our annual FITposium conference and left quite an impression, so we wanted to invite him on the show to talk about all things entrepreneurial. "Only you can control you." IN THIS EPISODE Cody's background and what got him into the fitness industry. Where you should draw your motivation from. Why giving your best is one of the most important things to do consistently. It's more than fitness. Being sure of yourself regardless of the bullies. The beauty of supporting others. How serving others should be one of our motivations. Focusing on the positives. Connect with Cody Facebook: @2BImperium Instagram: @rininger50 Thrive Fitness Website: www.thrivefitness-sd.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Today's episode is an important conversation to have and first, I want to explain why we are having it. Last week, I was on Instagram, and a magazine I work with posted a behind the scenes video of one of their photo shoots. Watching the video, something jumped out at me that was a little bit odd. The subject in the photoshoot is doing a deadlift and in the background, there is a guy staring at her. I laughed at first, for a couple reasons. I made a comment about laughing at this guy and I got an interesting response. We're unpacking the objectification of women who choose to use their brand to promote themselves and what it means with a dear friend of mine, Jordan Wiggins. Dr. Jordin Wiggins is a Naturopathic Doctor, Women's Sexual Health Disruptor and author. She is revolutionizing the way we deliver, educate, and talk about sexual health, wellness, and pleasure for women. Dr. Wiggins helps entrepreneurs and professional women have as much success in their relationships as they do in their careers through learning to receive, trust, and attract. "Consent is verbal and consent is ongoing." IN THIS EPISODE What happened on Instagram that spurred this conversation. What consent really is. The double standard women face. Why women are allowed to be sexual, but not sexualized. Dealing with outdated beliefs The realities of how women are treated versus how men are treated and how it affects women overall. Knowing that you can't understand experiences that don't happen to you. The suppression of women's sexuality. The trauma of not being believed when you speak out about sexual abuse you went through as a women. Women's bodies are NOT property. What happens when a country legalizes sex work. The strength in having conversations about sex. The truth about websites like OnlyFans and consensual porn. Defining the yes's and the no's. How to make changes moving forward. Connect with Jordin Send her a DM on IG: @drjordinwiggins Podcast: The Pleasure Principles Podcast Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What do you think about when you think of entrepreneurship? Some views of what it is could include sitting on the couch watching football with my son, fancy cars, expensive clothes, extravagant trips, and showing off all these thighs over social media in order to get your audience to buy into your lifestyle. When you are thinking of quitting your job it's important to define what entrepreneurship is to you and what your goal is. We are diving into this and more on today's episode! "It's almost as if one becomes an entrepreneur more for the perception of being seen as an entrepreneur than or the actual work of being an entrepreneur." IN THIS EPISODE Misperceptions of what entrepreneurship is. Clearly defining why you want to be an entrepreneur. Common entrepreneur sayings that aren't completely true. The truth about time when you own your own business. Freedom of choice and control as an entrepreneur. Expenses you are responsible for when you are on your own. How to become confident in leaving your job. Figuring out expenses and why it's important. Dong what it takes to make it. Breaking down what you need to do in specific numbers in order to achieve your goals. Not being afraid to ask for help. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! After last week's episode, I had dozens of you reach out to me. Thank you for listening and reaching out! (If you didn't go check out last week's episode.) The overwhelming response was to do more deep dives into this industry. So we will! I want to do a deep dive study and be as objective as possible. My hope is that those who need help will get it from the right sources. "That's the hope. If you need help, you're able to get it from the right sources as opposed to being pulled in the wrong direction from an incorrect source." IN THIS EPISODE The response from last week's episode. How James wants to approach talking more about this industry. The goal of these kinds of deep dive episodes. A red flag in the industry. Using success to lure in potential clients and why it's dangerous. LulaRich the documentary on Amazon. QUESTIONS FOR YOU: What element of this industry are you most curious to learn about? What do you want light shed upon the most? What do you want to have a more in depth understanding of, to see behind the curtain? Want to hear more about this topic? DM James @jpatrickphoto Email [email protected] Text 408-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! The last 18 months have given us a lot of space to reflect on a lot of different areas of our life. For some, this has been really beneficial. For some, it's been really difficult. For me, it's allowed me to see a lot of the parts of the industry that I myself am a part of - the business and commoditization of advice, coaching, mentorship, guiding, leadership. Because of this reflection time, I'm starting to see how thin the facade of the industry actually is. I'm hoping to use this podcast as a place where we can come to communicate. I want to hear from my listeners on this! I find myself in a chasm between how I'm seeing a lot of coaches position themselves and where the industry actually needs to be in order to help and support people. So, let's dive into this! "When we're in the midst of it, it's easy not to see the bigger picture. It's easy not to see the forest through the trees." IN THIS EPISODE What James has experienced in his industry over the last 18 months, The harm that is happening within the industry. Why shaming and being aggressive in your marketing isn't the way to go. The glorification of burnout. Debunking the quote "you're the sum of the 5 people you surround yourself with." Selling something that you're not doing. The terrible effects of using your platform to spread negativity. Hear all about a misleading program that James experienced firsthand. Want to hear more about this topic? DM James @jpatrickphoto Email [email protected] Text 408-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Last week, I was working with one of my coaching clients. We were prepping her for a photoshoot, so I had her reach out to a handful of photographers for quotes and estimates. As we started to review all the ones we got back, she had a lot of questions. It made me realize that so many of you have to work with photographers a lot and they (myself included) can make things a lot more complicated than they need to be. So in this episode, I want to talk about photo-speak and all the things that us photographers do that can be a little confusing, daunting, and frustrating for you as the client. "Talk to your photographer and get these details figured out before your photoshoot." IN THIS EPISODE Getting a return on your investment when you invest in photography. Why it's important to make sure you voice the purpose and vision of the shoot. What to do when the pictures don't reflect what you wanted. How to style yourself for your photoshoot. Determine what you get for what you're investing. How to figure out what all the fees on an estimate mean. Asking the right questions. Making sure you discuss usage with your photographer. A realistic expectation of when you can receive your photos returned. The impotence of talking to your photographer with all your questions before you sign anything or make any payments. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! Today, I am digging something out of my filing cabinet that I have had for a handful of years. It's a contract from 2016 that a client of ours sent us. The reason she sent us this contract that she received from a magazine is because it raised a lot of red flags. Let's dissect this contract together to help you with future contracts that may come your way. "Understand the terms of the relationships that you are making for your business or for your brand." IN THIS EPISODE Hear James read and dissect large portions of the contract. Why it's important to read the contracts you're signing. Red flags you may find in contract. Learning what work related terms mean, like "independent contractor" and why it's important. Standing up for what you believe and what's important to you Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! On today's show, I want to talk about what happens when someone tries to stand in your way. It could've been an industry competitor or someone close to you who tried to push you away from the work that you wanted to do. I've dealt with this my entire career and I'm here to talk to you about why it didn't work for any of them and what you can do so it doesn't affect you either. "I want you to be willing to fight. To be willing to go into battle for the passion that you have." IN THIS EPISODE A call to arms from James to get you fired up. Why you should never allow someone to derail all you have worked for. What happens on the other side when you stand your ground and don't let anyone take you down. Inspiration to stay focused and not be bothered by someone trying to get in your way. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Looking for a professional audio engineer to produce your show? Email us at [email protected] to take your show to the next level! If you haven't noticed, there has been a buzz on Instagram. The December issue of Shape Magazine will be the final print issue of the Shape publication. This is starting to bring back the conversations surrounding the sustainability of print magazines. In this episode, I am diving into these conversations and answering the questions and thoughts you may have. "Print is not dying in the sense that it will go away forever. However, it is evolving." IN THIS EPISODE What print publications have been enduring. Where the print industry could be going. Will all news be entirely digitized moving forward? How newspapers have responded to our wants as a consumer. Taking a look at different data points to further evaluate the print industry. Digital fatigue and what that leads to. Omni-channel presence. The reason we buy certain publications. James' predictions of what's to come in the magazine world. What magazines represent and why they're not going anywhere. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their clients. However, in their eyes, there was a problem; no one was hiring them for the services they wanted to provide. This is "the chicken and the egg" scenario and we are diving into it in today's episode. "Do it before you get hired." IN THIS EPISODE Figuring out which comes first; the creation of the work or the experience in the work. Why you should do it before you get hired. Creating a speck book of what you want to get hired for. Ways to think outside the box and create opportunities for yourself. Getting to work instead of just waiting around. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

As you probably know, I am a new father. As I'm recording this, my son is coming up on being 4 weeks old. I'm navigating both parenthood and entrepreneurship and I noticed something really fascinating over the last week and a half. I took a few weeks off for paternity leave and when I got back into the office, I felt this weird sense of guilt and divided responsibility between my son who is at home, and myself who is sitting in my office. I realized that this is something that so many entrepreneurs are struggling with; parental guilt of dividing their time up between our business and our family. We're navigating this topic today with my guest Jeanette Brooke, the founder of Jeanette Brooke Fitness. "Having them (my children) there and them seeing me do all these things, they're so proud of me. And they tell me how proud of me they are and that just makes it all worth it." IN THIS EPISODE The importance of boundaries within your business and sticking to them. Jeanette's journey of starting her business after having kids, living in a different country, and homeschooling. How to carve out time for your business without trying to do too much at one time. Making the most of your time and how to tackle your to-do list. The parent guilt and ways to be intentional about navigating it. Knowing when to hire someone. Connect with Jeanette Website: www,jeanettebrooke.com Instagram: @jeanettebrookefitness Facebook @jeanettebrookefitness Facebook Group: Boundless Beauties Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Entrepreneurs are not given a roadmap, a guide, or list of things to do with what to expect in order to succeed. What we end up with instead is an open landscape and we don't know which direction to go, nor which obstacles we are going to encounter until we are already in the midst of it. All of us entrepreneurs had to deal with this over the last 18 months with everything we went through in 2020, going into 2021. What I really want to dive into in this conversation is what this unknown journey looks like as an entrepreneur and how we have to dig deep to find that perseverance, to find that grit to not only survive, but to set ourselves up to thrive. My guest today is Kimberly Lynn. She is a nationally certified personal trainer. She's also the founder and owner of the Sweat Fitness Bootcamp, which is a physical gym in New Mexico. "You have to keep changing with the times." IN THIS EPISODE How Kimberly dealt with the shutdowns in 2020 and being forced to shut her doors. Saying "nothing is going to stop me" but really meaning it and living it. Turning rejection and pain into resilience and success. The importance of mindset and self-talk. Going above and beyond for your clients and why it will lead to your success. Giving your clients what they need right now. Why asking for help is okay. Getting clients that are loyal and with you for the long run. Being okay with changing and not settling. Connect with Kimberly Website: Fitness | SWEAT Virtual Trainer Instagram: @kimberly_sweatfitness Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Today, we are diving into a topic that can make people uncomfortable. We are talking about charging; more specifically about getting the bill. I was thinking about the Friends episode where Phoebe was helping Monica do her catering job. At a funeral they were catering, they were trying to find the right time to give the client the bill. This can be really awkward, especially as an entrepreneur. How do you make the transition from doing the services to, "Okay, this is the bill." Let's talk about this! The goal of this show is to abate some of that uneasiness and also to help you not cross a line when you do this with your clients. "Any time you have those experiences, you just get better." IN THIS EPISODE The fear that comes with asking for the bill. A personal experience Jame had with a bartending company. The importance of setting the terms of payment and coming to an agreement. What not to do when trying to collect payment. Reasonable terms and conditions for contracts and payment collection. Why hounding people for payment is unacceptable. Professionalism and politeness when following up. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Since it's a few days out from Halloween, we thought we'd do our first ever Halloween special episode. For this show, I'm bringing on a couple guests. Jason Black and Max Anderson. Jason is the founder of Agstract Apparel and Arizona Home Photo. Max is the founder of Picnic Tree Productions and co-owner of the Hives Studio. Collectively, we have been working together for about 35 years. In that time, we have had some very terrifying and spooky experiences. So today, we are going to commiserate on what some of our most horrific horror stories were over the years in our careers in order to share how to handle yourself in these situations and what not to do. "Any time you have those experiences, you just get better." IN THIS EPISODE Hear multiple horror stories that James, Max, and Jason experienced. How to remain calm in the middle of an urgent problem. Why the lessons they share are important. The importance of always being prepared and having a backup plan. Managing forgetting gear or equipment at appointments. Different ways to respond in tight situations. Dealing with tough companies and tough clients. Connect with Jasosn Agstract Apparel Website: www.agstractapparel.com Facebook: @agstractapparel Instagram: @agstractapparel Real Estate Photography: www.arizonahomephoto.com Facebook: @arizonahomephoto Instagram: @arizonahomephoto Connect with Max Picnic Tree Productions Website: www.thepicnictree.com Instagram: @picnic.tree Hives Studios Website: www.hivestudiosaz.com Instagram: @hivestudiosaz Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I'm back with a brand new episode after taking a break from the mic. As you might know, the reason I was away from recording new episodes is because I was on paternity leave. My son joined us about 2 weeks ago and it has been a whirlwind of excitement, fulfillment, and plenty of sleep deprivation. I'm sure there will be a lot more stories coming soon about balancing fatherhood with entrepreneurship! In this episode, we are talking about celebrating our own success often instead of always focusing on our failures. "If we are never celebrating our successes, we are never allowing ourselves to enjoy the reason and the intention behind the work that we chose to do." IN THIS EPISODE Hear about James's plunge into fatherhood. Celebrating our 300th episode and why it's so special. Our goal with this podcast and what we focus on. Why it's important to celebrate your successes. Preventing burnout. The 3 phases when you are celebrating your successes. What you choose to celebrate. How you choose to celebrate it. Making sure you really take time to celebrate. The importance of determining what the finish line is. Asking yourself what success looks like. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Every single year at FITposium, we have gathered together different media experts to share their inputs, their advice, and their guidance for you; to be able to get your brand, your story, your message in front of their outlets. So, as we are coming into this year, that has become our focus. How to earn media and expose you to the audiences you want to be in front of. In the episode, hear from our most diverse media panel we've ever put together. This is our panel from FITposium 2021 and features amazing media specialists who are teaching you everything you need to know! "Good character makes good content." IN THIS EPISODE Hear the live conversation from the amazing panelists that were a part of FITposium 2021. Live Q & A. How to approach media contacts in an effective way and how to stand out. What makes the perfect pitch? Why follow up is important and the appropriate protocol. Social media and what really matters. How to build relationships with media contacts. Being specific in your pitches and making sure they are personalized. How to leverage media to grow your brand and business. Utilizing your strengths and staying true to yourself. Showing up and doing the job. How to have people coming back to utilize you. What makes features successful. THE PANELCynthia Sassi, Fabulous Media GroupMatt Gottesman, Hustle Sold SeparatelyHatti Djemal, TheList.TVMirelle Inglefield, Phoenix Magazine Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, I'm sitting with photographer and educator Joel Grimes. We talked years ago and at the time, Joel started to build a new business based on educating photographers. "The more hours you put into it, the greater your result will be." IN THIS EPISODE The inspiration behind Joel's business and what he learned early on.. Giving away knowledge and why it shouldn't be a threat to you. Repeating the same work over and over until you master it. The difference between A students and C students and why C students typically have an advantage. The importance of failure. Being willing to ask for and listen to feedback. The response we should have when faced with adversity. Where your confidence should come from. The power of 8. Getting your name out there and being consistent in the game. How to get to the top. Being able to adapt and change with the market. Why the money can't be the only thing that matters. The risk is worth the payoff. Connect with Joel Website: www.joelgrimes.com Workshops: www.joelgrimes.com/workshops Instagram: @joelgrimesworkshops Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear friend, Dave Dreas. Dave is one of my favorite entrepreneurs, not just in the Phoenix market but truly anywhere. He has such open, honest, and raw conversations about the entrepreneurial journey. That's why he's such a perfect person to host on this podcast. "It seems like we all try to market to each other instead of clients." IN THIS EPISODE How to have truly engaging content on social media. Breaking down the noise on social media and how to really build a business there. The importance of bringing value with your content. Focusing on speaking to your true target audience. The process of nurturing relationships and why it's important. Protecting your business and your following. Why you should be moving your business off of social media. Forgetting about the numbers and focusing on what's important. Having niched content and what the benefits of it are. Connect with Dave Instagram: @davedreas YouTube: Dave Dreas Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

We've focused on bringing the best guests that edify what it truly means to be an entrepreneur. What it looks like to go against standards, break through those barriers, and achieve real success. Our guest today has done that. When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach. Her and her husband launched the Transform App, which skyrocketed on the Apple Podcasts app, and she connects so beautifully with other men and women to help them grow the change within themselves. The one and only, Heidi Powell. "Whatever I say, I will make happen, because I know the power that I have if I keep going." IN THIS EPISODE How James and Heidi's lives intertwine. Heidi's backstory and how it led to where she is now. The power of vulnerability and the connection it breeds with your clients. Learning to seize every opportunity and why it can change your life. Making a decision to make things happen and not turn back. Serving others without needing compensation and how it pays off. What it takes to make the right decisions. Navigating someone saying no to your business. How to work in business with your partner. Being a powerful woman in business and the differences between men and women. Why it's okay to shine, be bold, and be proud of it. What's coming next for Heidi. "It's better to take the wrong step, than no step at all." Connect with Heidi Instagram: @realheidipowell Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

As I recorded this episode, my son was days away from being born, which means I am days away from becoming a father! I'm taking a break from the mic for a bit but I would never leave my awesome and loyal listeners hanging. So, we've dipped into our BEST archived interviews just for you. In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRONG Fitness Magazine. When I originally asked Kirstyn to be on the show, I thought we were going to cover a topic I talk about a lot on the show, which is getting published. When she said yes, she said, "I want to interview you." This was such a fun hearted show and it's a great chance to get to know me a little more and hear a little from Kirstyn as well. "What you will do today, impacts who you're going to be tomorrow." IN THIS EPISODE James's early work experiences and the things he learned from them. Finding a creative outlet and why it's important. Establishing core values and sticking to them. Doing simple things every day that will change your life. Missed opportunities and failures in your business. The comparison trap and how to not do it - celebrating others instead. Speaking up and overcoming fears and how it can grow your business. How James defines success and why this question is an important one for you to answer yourself. How to navigate negative reviews and where to put your focus. Defining moments in James's career. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It's only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app. I was looking online, doing what people do, when Instagram or Facebook go down; starting looking on Twitter and Google. I went online to Down Detector and was reading about how his was their biggest outage in 13 years. My first thought is, "Well, crap. I just wrote out and planned my week's worth of Instagram content. I just dropped a new podcast that I think is important, if only I could post about this. Oh wait, I CAN!" "You need to get the connections you have with your audience off of social media." IN THIS EPISODE How important it is to not have to rely on Instagram or Facebook to reach your audience. Why lists of your audience that you own matter. Focusing on building your own lists. Creating incentives that have value to get your audience to sign up to your lists. The importance of specificity in your offers. Factors that play a role in having a great lead magnet. Using this time wisely. If you're still not on my text thread, text me at 408-605-3254. This is a great way to connect with me and ask me any questions you have! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, we're going to be talking about scaling.This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we're diving into how to shift to one to many. My guest today is Leah Gervais. Leah is a business coach, but more importantly, she is a business mentor for entrepreneurs, and that is something we all need within our journey. She's going to be chatting about how we need to think differently about our marketing if we plan on scaling our offerings. "Get clear on the problem that you solve and release the way in which you need to solve it.." IN THIS EPISODE Leah's backstory and what led her to serving others. Feeling dissatisfied in your current journey. Letting go of labels and leaning into what you really do. Getting prepared for the next economic shift. Why Leah chose blogging and how she scaled her business. How to make sure you're not trading your dollars for hours your whole career. Starting with one on one clients before going one to many and why this is vital. When it's time to transition to one to many. Going from good to great. How lack of clarity can hold you back. Intimate marketing and aligning it with your offer. When to diversify the types of results you offer and when it's too soon. Fulfilling what you're good at while having joy. "The hardest part of scaling is having to say no and fix what's working." Connect with Leah Website: leahgervais.com Instagram: @leahgervais_ Podcast: Your Biggest Vision Sign up for her newsletter on her website! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks. Let's dive in and break it down so you know how to handle these people. "When you are distracted, when your energy is pulled away, you inevitably slow down." IN THIS EPISODE Who these individuals are; usually it is those who are closest to us. Things these individuals are saying. Being distracted by these people and the negative outcome it creates. Why they're doing what they're doing. Other people's fear versus your reality. How insecurity can play a big role in people and their comments and why it's important to identify. What you need to do about it. Understanding who is in your corner and who isn't. Realizing you can't change who others are. "Why would you allow the others who are in your life who refuse to change, dictate the change you want to make in your own life?" Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show. So, in this episode, I want to talk about why so many of us face burnout, what the results and dangers of burnout are, and what we should be doing about it. "Your customers do not need you 24/7. And if they do, you've made a mistake in your business." IN THIS EPISODE Why we feel pressure to burn ourselves out in pursuit of what we're most passionate about. Breaking down the root of burnout. Losing passion results in a decrease of the quality of our work and how it affects your business. The diminishing returns that happen. How burnout can affect your health in an extremely negative way. Prioritizing things in your life. The importance of setting goals, maintaining boundaries, and and establishing an end time to your work day. Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid. So much of what we see in the health and fitness space, whether it's personal trainers, coaches, gym owners, is the idea that "I have to fix my marketing, I have to really get aggressive" while simultaneously trying quick fix solutions or a strategy that may have worked for someone else. Shannon has a rich history working with health and fitness professionals to help them bolster up their business and bring in more clients in a very authentic and effective way. "You have to commit to finding time to work on your business, not just in your business." IN THIS EPISODE Shannon's background and how she got to where she is today. Why it's important to go outside your industry to learn what is really working. Connecting with people on a deep level in your own way and why you need to be doing this! Finding time to do the work and how this will be the only way to bring change. Having a firm foundation. Determining your target market and deciding what group of people speaks to you. Determine your what - the #1 benefit you provide and how to portray this correctly. Articulating your why Specificity and shifting into an abundance mindset. The right way to respond to consumer demand. Three boxes of innovation and what they are in detail. 1 - Linear 2 - Leap frog thinking 3 - Selectively forgetting the past Why consistency is important and specific ways to stay consistent. You need a no-barrier entry offer! Sales cycle vs. sales funnel and why sales cycles are important, especially in playing the long game. Leaning into the digital world and using it for your benefit. Not all is loss if someone says no right away. Value - you can't give away too much! Pricing correctly and learning to make money in your sleep. The 3 mandatory self promotion strategies Shannon recommends. "Marketing doesn't get you clients, it just gets you awareness." Connect with Shannon Website: www.shannonfable.com Instagram: @sfable Facebook: Shannon Fable Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In today's episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us. When we think about the investment of a coach, the thing we are typically most afraid of, is the financial investment. Let's dive into this! "Regardless of whether or not you choose to work with someone, there will be an investment." IN THIS EPISODE The fear behind hiring a coach and where it stems from. The truth about hiring a business coach and if it is the only way to have success. How you will have an investment either way and what the difference in these investments look like. Tackling the legitimate fear that if you invest, it won't work. Changing your perspective from failure to opportunity. Ways to mitigate the risks of hiring a coach. The importance of questioning the coach's approach and methodology and why. Why you should watch and study how coach's market themselves. Asking the right questions. Understanding the return on an investment. "Just because you invest in a coach, does not guarantee the results." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I'm finally coming back to life after what was such a fantastic, 7th annual FITposium conference. We booked over 117 projects for our attendees and it was so inspiring to see; magazine projects, podcast bookings, media spots, and so much more. Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I'm sharing all about that today and what you can learn from it! The comment that set it all off: "It must be really hard to take a bad photo with an 8 light set up." IN THIS EPISODE Hear James's response to the comment above and why it was so important. What all the 8 lights actually do and why they matter. The meaning behind the comment and similar comments like this one. Skill vs. talent Focusing on what you have, learning all about it, and making it work for me. Why you need to stop making excuses on why you're not where you want to be. Putting in the work and creating results. "When you put in the work to do it, you're going to create the results at some point that you want to create." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business. "The more time you spend with yourself, you're going to know what feels good and what doesn't feel good." IN THIS EPISODE What inspired Ashley's business and how her own personal journey played a huge role. How to actually get unstuck in your business. What to do when something in your business isn't working. The importance of staying grounded and keeping it simple. Staying disciplined to ensure you have quiet time by yourself and why it's powerful. Generating audiences versus tapping into them. Focusing on how you feel about what you represent and staying true to you. Why serving your customers and being personal with them makes a difference. Why you should just be you. The beauty of change and growth. "People are already looking for a solution." Connect with Ashley Instagram: @ashleydrummonds Website: Ashley Drummonds Podcast: Phoenix Rising ABS pancakes: ABS High Protein Low Carb Pancake Mixes (abspancakes.com) ABS IG: abs_proteinpancakes Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

In this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It's one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number. This year, we surpassed 50 on the first day and had 117 booked projects when I stepped on the stage Saturday evening. Every single person who attended in person walked away with a feature in hand! IN THIS EPISODE The inside scoop of what happened at FITposium. Why we help our attendees get published every year and why it's important. The biggest takeaways from this weekend's event. Finding what makes you unique or different and capitalizing on that. The importance of niching down who your product is for. Communicating who you are, what you do, and why it matters correctly. The art of the follow-up. Standing out in your pitches with a video. "There has to be something unique that is recognizable about you so that you stand out amongst the crowd." Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com GET CONNECTED Coaching: https://www.jamespatrick.com/coaching/ Get Amped Mastermind: https://getampedmastermind.com/