BTI #433: Adding Emotion to Your Brand with Rachel Pesso
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Show Notes
Adding Emotion to Your Brand with Rachel Pesso
Hosted by: James Patrick
My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It's a conversation that I've been wanting to have with Rachel for a long time.
"A good story includes an amazing photograph."
IN THIS EPISODE
- What a brand storyteller is and what Rachel does.
- How the look and esthetic of your brand can portray your goals.
- The key that brands need to tap into.
- The things you need to be clear on.
- Why brand consistency and cohesiveness is important.
- One of the biggest mistakes brands make and how to fix it.
- Being dynamic instead of static.
- Staying true to yourself along the way.
- Do you have to be in the spotlight of your brand?
- What the right design and story can do in partnership with marketing.
THIS WEEK! FITposium is on October 13-15th.
Join in-person or virtually at www.fitposium.com.
Dozens of opportunities for attendees to be published!
See past features @fitposium
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
Text me marketing questions @: 480-605-3254
Connect with Rachel
Website: www.rachelpesso.com
Instagram: @rachelpesso
Websites: www.soulthemes.com
TikTok: @rachelpesso
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For more, visit jamespatrick.com