Beyond the Image Podcast

Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We're talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. "You have to figure out what you're bringing to the table, where it could best be placed and who's listening to that." IN THIS EPISODE Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year's Get Published Live event. What obstacles attendees were able to work through at the event. Getting clear on what media you want and why. Figuring out where to place your message. How to resist putting media pitches on the back burner. A glimpse behind what happens on the receiving side of your pitch. How to get noticed by editors. Connect with Chelsea Email: [email protected] Instagram: @iconrefinedmag Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we're diving into how magazines have changed and evolved over time. "Magazines still rank number one." IN THIS EPISODE The role and value that magazines have with audiences today. The timelessness of being published in a magazine. Do people care about being on the magazine's website or being on the magazine's Instagram? How much sponsored content has changed over the years. Why people want publicists and how it affects pitches. The advantage of working with independent publications over a traditional publishing house. Connect with Chelsea Email: [email protected] Instagram: @iconrefinedmag Connect with Kaneo Website: ellementsmagazine.com Instagram: @ellementsmagazine Email: [email protected] Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She's the publisher of Paradise Valley City Lifestyle magazine. "I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing." IN THIS EPISODE Nadine's background and story. How Nadine has been able to stay in the television industry without losing time with her kids. Is print media at risk? Why Nadine chose to go back into print magazine. The power of multimedia. A complete behind the curtain of the cover shoot. Why Nadine chose the specific women she did. The importance of storytelling. Using social media to help your business. How to get your media pitch to stand out. What details should go into your pitch and what shouldn't. Structuring content effectively. We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with Nadine Website: citylifestyle.com/paradisevalley Instagram: @paradisevalleycitylifestyle Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you've seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let's unpack what that looks like. "You can't actually coach someone in 15 minutes." IN THIS EPISODE A sneak peek behind the scenes of a business coach's program. Identifying the lie business coaches sell. Should you trade time for money? Coaching one thing yet doing spending else. We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Let's have a conversation about how you can be pricing your photo services. "Pricing as a creative is hard." IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the opportunity value. Why there is no standard rate. We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let's dive into in this episode. "It was already daunting to begin with and it seems to have only gotten more daunting. " IN THIS EPISODE What content is working right now. What content isn't working right now. How our attention span affects the type of content we will consume. How the instagram app guides us through content now. 3 types of content you can produce. What type of content you must lead with now in order to grab your audience's attention. Getting your content to be shared and land on the explore page. Things to focus on to improve your content. We are 1 month out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Red Flag Requests for Clients Hosted by: James Patrick I've fallen for some pretty dumb requests as a photographer. In this episode, let's look at some of the red flag requests that potential clients could be throwing your way. "You are not required to work for less to help someone else make more." IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn't move forward rental clients say any of these things to you. The one thing to take from this episode. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Dealing with Excuses Hosted by: James Patrick People making excuses about why they don't want to buy our products and services sucks. But, maybe we're not actually hearing and understanding why these excuses are happening. Let's talk about dealing with excuses in today's episode. "What does that say about your confidence in your product or service?" IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The truth behind the excuses. Why tricky language and clever sales scripts is not the answer. How to actually make sales. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let's talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. "Not every hour you're working in the week, you're actually making money." IN THIS EPISODE What information you need to know before setting your rates. Real examples of business costs. How to calculate the time you will be available to work in one year. How to calculate the hourly rate you need to make in order to hit your goal. Overhead hours and billable hours. How to hit your goals and set a budget you can actually achieve. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let's dive into why this pitch was so offensively bad and how to avoid pitches this bad when you're trying to warn media features. "When we're getting pitches, we have to really quickly decide if this person is right for our audiences." IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. How to craft a good follow up. What not to say in a follow up email. The importance of considering the mutual benefit. Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Photo Scam to Watch Out For Hosted by: James Patrick There's now a new scam out there to watch out for and photographers are the ones being targeted. Let's talk about it in this episode. "Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have," IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The different sites scammers are utilizing to scam people. Get Published: https://getpublishedlive.com/ Apply to IconRefined Magazine: https://iconrefined.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you're excited to dive into a conversation with them, but that guest falls completely flat. In today's episode, we're going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can't wait to share it with their audience. "In order to stand out, in order to cut through the noise, you need to be excellent." IN THIS EPISODE How Ella got started in podcasting. Things the best speakers in the world do. Why focusing on the outcome you're going to create for the listener is vital. Things to ask a podcast host before being a guest. Why losing podcast listeners is more detrimental than other social media platforms. Do you have to air a bad episode? Sending your outline ahead of time. How to be in the top 2% in the industry. Capitalizing on your investment. The power of repurposing podcast interviews. Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/ Connect with Ella A Better Podcast Handout HERE Instagram: @onairwithella Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I'm talking about how to navigate and deal with it. "It's equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked." IN THIS EPISODE Why it's important for James to share this experience. The most effective way of getting new leads from your target audience. How to create a proper submission. What you can do when you receive a rejection. Putting forth the best effort you can. Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Avoid Being Taken Advantage of in Business Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business? In this episode, we're going to talk about how to spot it and how to respond to it. "You are not required to deal with someone's emotional immaturity." IN THIS EPISODE Red flags to look out for when doing business. Why you need to get all the details. The importance of making sure you have your contracts signed before moving forward. Specific things to say in these situations. How to respond in a professional way and establish boundaries. Trusting your intuition. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The Software Every Entrepreneur Needs Hosted by: James Patrick I'm in a lot of Facebook groups for my industry and I see a very similar question pop up a lot. "What is the best software for…?" "What is the thing you use for…?" Regardless of what the question was, I have an answer for you in today's episode. "The best one to use is the one you're using right now." IN THIS EPISODE Why entrepreneurs are asking for input on this specific topic. Finding what works for you. What you should do instead of asking for input. How simple it is to switch platforms. Utilizing free trials. Why you don't need other peoples opinions. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He's a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine. "You're either selling or being sold to." IN THIS EPISODE How Chris started in branding. Why entrepreneurs struggle to understand how their brands work in the marketplace. The importance of getting on the other side of the lens. Who will be the future millionaires and billionaires. Value created and value added. The power of storytelling. Asking better questions. Letting your customers tell the story. What's more important than quality nowadays. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Connect with Chris Website: thefutur.com Instagram: @thechrisdo Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Jerks Who Undercut Rates Hosted by: James Patrick A photographer tried to poach my clients by telling them he would charge them less. In this episode, I'm sharing why it didn't and won't work out for him. "Competing exclusively on price will eventually put you out of business." IN THIS EPISODE 4 reasons undercutting prices won't work. What caliber of clients you'll land if you lower your rates. The reputation you will get among clients. The long term effects. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it's too far away to actually impact me. But, what if it was within your own company, email or social media account? In this episode, we're talking about what you as an entrepreneur need to do to protect yourself and your data. My guest today is a dear friend and Cyber Security consultant, Heather Monthie. "Companies that don't have a dedicated IT team are large targets for cyber attacks." IN THIS EPISODE The importance of entrepreneurs to be diligent about their cyber security. Why small businesses are targeted. What steps to take as a business owner. Warning signs to be on the lookout for. Spotting a phishing email. Windows versus iOS. Determine your critical assets and protecting these first. Why you need a phone pin. Having a continuity plan. Being proactive to protect your business. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Heather Cybersecurity for Small Businesses: https://www.fcc.gov/communications-business-opportunities/cybersecurity-small-businesses Linkedin: https://www.linkedin.com/in/heathermonthie/ Twitter: https://twitter.com/drmonthie Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

When Everyone Does What You Do Hosted by: James Patrick "But everyone is a photographer now." That was told to me by a photographer as a reason why their business was struggling. Let's talk about why this isn't a valid reason. "Ifl that is what you believe, then it's going to be true." IN THIS EPISODE The same thing James has heard for 20 years. What you should believe about any industry. The one thing that will keep you competitive in any market place. How to keep your business within your control. Having the right mindset. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Dealing with POS Critics Hosted by: James Patrick Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques. Today, let's talk about how to navigate this and deal with these people. "No one has the right to get between someone and something that they are passionate to pursue." IN THIS EPISODE Realizing you won't be good right when you start anything. How you become great at things. The power of embracing the process. Why starting a new thing is terrifying. Letting people pursue their goals. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Avoiding New Year Burnout with Dr. Meredith Butulis Hosted by: James Patrick Today, I'm exhausted and already on my third cup of espresso and it's barely noon. Part of this is because it's the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I've gained momentum and I'm starting the year ahead. Well, this can lead to some burnout. So, that's what we're going to dive into in today's show; how to avoid burnout. My guess today is Dr. Meredith Butulia. "Don't wait to start running until your feet hit the ground." IN THIS EPISODE Why the New Year may cause stress for entrepreneurs. 8 areas of wellness that we should always be attending to and how to do that. The importance of mutual energy in relationships. Identifying if there's an issue and how to hone in on it. How often you should be reassessing your wheel. The biggest regrets older people have and how to avoid having them yourself. Taking steps in the right direction. Being okay with trying things and changing your goals. What you should track and how to do it without taking up too much time. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Dr. Meredith Instagram: @doc.mnb Book: Your Wellness Makeover Get a FREE chapter of her brand new book by DMing Meredith on Instagram and letting her know you listened to this podcast! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How NOT to Blow Your Podcast Interviews Hosted by: James Patrick Congratulations! You just booked an interview on a podcast. So today, we're diving into how not to blow this opportunity. "Podcasts are a phenomenal way not only to amplify your authority but to generate leads for your business." IN THIS EPISODE Why podcasts are great for your business. Who's fault is it if the podcast gets screwed up? How to prepare yourself as a guest. The 3 things you need to do when being interviewed. The important of giving the audience a reason to enter your ecosystem. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Finding Your Summit with Jenn Drummond Hosted by: James Patrick Now that we're into a New Year and I'm sure you've set some aggressive goals for yourself and hopefully a plan to achieve those goals, I wanted to bring on a special guest. My guest today is Jenn Drummond. She just dropped her brand new book called, "Break Proof: 7 Strategies to Build Resilience and Achieve Your Life Goals." She wrote this book at the end of achieving a World Record. "If you're not having fun and enjoying this journey, you're missing the point." IN THIS EPISODE The World Record that Jenn set and why she decided to go for it. Choosing how you live. Examining your life and really waking up to living it. Changing your perspective. How Jenn helps others find their summit. Why you need a team around you. Planning for your goals. Learning to be flexible. The most common obstacles individuals are coming up against in their own journeys. Taking it one step at a time. Seasons of rest. What's next for Jenn. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Jenn Book: Amazon Website: www.jenndrummond.com Instagram: @thejendrummond Text EVEREST to 33-777 you'll receive the Milky Way video! Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Clients Not Paying? How to Respond Hosted by: James Patrick Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we're diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future. "Always have terms and conditions." IN THIS EPISODE 5 recommendations on how to get your invoices paid in a timely manner. Why your terms and conditions matter. A simple and overlooked step you may need to take in your business. The power of collecting a down payment. Why you should document everything. Should you ever make threats? Advocating for your business. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com or

How to Get Published in ICON with Chelsea Clarke - LIVE Hosted by: James Patrick In this episode, we're explaining why our team created ICON Refined Magazine and how to contribute to future issues of the magazine or be featured in future issues of the magazine. The editor of ICON Refined magazine, Chelsea Clarke, is on the show today to answer all your questions, "Entrepreneurs are a unique breed." IN THIS EPISODE Chelsea's background and history. All about rebranding, What makes an entrepreneur successful and the different aspects of the lifestyle. Fitting within the magazine itself. Creating a community and constantly learning Do you have to be a writer to be published? What to avoid when it comes to pitching, The power of feedback. What not to do in a pitch, The truth about earned media. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Well… That Didn't Work! My Best Failures of 2023 Hosted by: James Patrick Happy New Year! I have a little bit of a bone to pick with the annual recaps, the top nines, and all the posts reflecting on the past year and only shedding light on the things that were positive or reframing things so they look more positive to our audience members. Let's talk about this today! "Our focus is to foster and empower those around us." IN THIS EPISODE What tends to happen when we see other people's successes. The good, the bad, and the ugly of 2023. Things that worked in James's business and things that didn't. Knowing the difference between what's in your control and what isn't and why it's important. How we can easily mislead and lie to our audience as entrepreneurs. The power of being fully transparent. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Set Your 2024 Business Goals Hosted by: James Patrick This is the 3rd year hosting the annual business strategy session. The goal of this session is to help give clarity when it comes to setting your goals for the New Year. "We don't check back in on the goals we're setting for ourselves." IN THIS EPISODE Reasons why accomplishing goals we set is difficult. Why you need to check in on your goals. Small goals versus big goals. How to accomplish big goals. Measuring your goals and being specific. What happens if you don't accomplish your goals? Using your goals to set up your daily planner. How to create a pitch media outlets will read. Having a good press page. All about a podcast tour. Subscribe to James YouTube: https://youtube.com/@jpphotoaz Grab you legacy planner here: https://jamespatrick.com/legacy/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Why Your Sales Suck Hosted by: James Patrick In this episode, James is talking about the biggest reason why business owners aren't selling. "You cannot make a sale you did not ask for." IN THIS EPISODE The main reason you're not selling. How to start making more sales. The excuses we tell ourselves. Why you should make your offer the most important thing you talk about. Getting the results you want. Grab you legacy planner here: https://jamespatrick.com/legacy/ Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Hack Productivity Hosted by: James Patrick In today's episode, we have a huge announcement for you. James is also going to talk about goal setting, what he used to struggle with while setting goals, and how to get productive throughout the year. "We are wired to procrastinate on things." IN THIS EPISODE A huge announcement!! What usually happens when we set goals. Setting goals and forgetting them. The power of checking in on your goals. How to break your annual goals into daily tasks. Why the legacy planner will help you achieve your goals. Grab the legacy planner HERE: https://jamespatrick.com/legacy/ Grab the brand new issue of Icon Refined at: https://iconrefined.com Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Funny Thing About Regret is… Hosted by: James Patrick After reading a book about regret by Daniel Pink, I started to think about the biggest regrets I've had in 20 years of entrepreneurship. In this episode, I'm sharing those with you and what they all have in common. "I am fair more likely to regret the things that I did not do, then the things that I took a shot at." IN THIS EPISODE James's biggest regrets over the years. The consequences from these regrets. The common denominator. What James doesn't regret. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Saving Yourself From Burnout Hosted by: James Patrick Do you ever feel like you just don't want to work? This tends to come up a lot more around the holiday season and the past few years haven't helped. Let's dive into this today. "Your energy is a finite resource." IN THIS EPISODE What burnout is. 3 things you can do to help. How to protect your energy. The power of reframing your experiences. Why you need to fill your own cup. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I'd Much Rather Be Doing This Hosted by: James Patrick I've been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let's talk about what I found and didn't find in these portfolios. "If you're waiting for permission to start doing something, it's not going to come." IN THIS EPISODE What should be included in your portfolio and why. How to do the work you want to do. The truth about stability in the workforce. Some things colleges should be requiring of their students to set them up for success. The loop that will create opportunities for you. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Redefining Your Vision with Nickolas Duarte Hosted by: James Patrick We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they're put together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace. So, today on the show, my guest is Nickolas Duarte. He was one of the first guests when we first launched this show. "Do I want to do this right now?" IN THIS EPISODE The journey Nickolas has been on and where he's headed. Evolving as entrepreneurs. Balancing taking on jobs that don't fully align with you. Being willing to shift your style and attract the right people. Current trends that suck. The power of sharing the struggles and reality of your journey behind the scenes. How to effectively debrief and process projects along the way. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Nickolas Websites: www.nickolasduarte.com or www.crownchimp.com Instagram: @mrnickduarte Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Book More Clients with Jane Goodrich Hosted by: James Patrick In today's episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients. My guest today is fellow photographer, Jane Goodrich. She's the founder of Picsello. "People buy from people." IN THIS EPISODE Why marketing is important in your business. Misconceptions about sales and marketing. Not doing everything and when to outsource. Testing things out and how much to spend on each. How to leverage social media. Are you charging too much? The importance of knowing your ideal client. Market saturation and how to truly stand out. Building your portfolio so it's beneficial to you. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Jane Website: janegoodrich.com or picsello.com Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Nightmare at the Studio Hosted by: James Patrick There's times when I'm in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I've ever had. Happy Halloween! "This could end up with something interesting or this could end up with me dead." IN THIS EPISODE Tales from the camera operator. When someone pulled a gun during a photoshoot. James being choked by his client's husband. Being detained during a photoshoot. Being haunted by missing gear. Horrific things clients have asked of James to do. Swimming with sharks. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Lead Magnets That Convert Hosted by: James Patrick Today, we're diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients. "The goal of a lead magnet is to draw in leads into your brand, into your business." IN THIS EPISODE The three types of leads. Types of lead magnets. What determines an effective lead magnet. What your lead magnet must do and why yours may not be working. Mistakes to avoid. What content should be included within the lead magnet. Answering the "so what" question. What should be on your landing page. Ways to market your freebie. Email sequences and what to include in your nurture emails. Should you use a custom confirmation page? Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Will Someone Publish My Book? Part 1 Hosted by: James Patrick Today, we're diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There's no guarantee of how this series will end, but I will stay transparent with you along the way. "Rejection is part of the creative process." IN THIS EPISODE Rules for this series and what to expect. Why James is doing this. What's different about this book versus the other 3 James wrote. All about the proposal letter sent to the publisher. Why a publisher passed on James's book and how he adjusted to this feedback. The next step in the journey. Thoughts on rejection. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Why Your Lead Magnet is Failing Hosted by: James Patrick Today, we're diving into what makes an effective lead magnet and how to fix it if it's not working. "An effective lead magnet is a way to enhance the trust and rapport you have with your audience." IN THIS EPISODE What tells you if the lead magnet is working or not. Why you would want to create a lead magnet for your customers. Benefits of having a lead magnet. The power of an email list. The biggest mistakes people are making with their lead magnets. What a lead magnet must do. How to set up your offer page. Marketing your lead magnet. What makes up a great lead magnet. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Art of the Side Hustle with Julie Bonner Hosted by: James Patrick So many of our journey's start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That's how so many of my different brands and businesses were built, including my photography business which I started while working in another career. In this episode, my guest and I are talking about the culture and the economy of the side hustle. My guest today is Julie Bonner, the founder of Julie Originals. "If I want to make more money on my own time, I will." IN THIS EPISODE How Julie and James met. Julie's history with side hustles. Finding the right side hustle. Focusing on the things you're good at and outsourcing the rest. Navigating clients and being real. Clear communication and when to stand your ground. Should you tell people about your side hustle? Gathering feedback and actually using it the right way. Marketing your side hustle effectively. Capturing your audience's attention. Creating balance so you don't hit burn out. Your brand is not your logo. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Julie Website: www.julieoriginals.com Instagram: @julieoriginals Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Blowing Magazine Opportunities - Live Coaching Hosted by: James Patrick On this week's live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets. "The media's role is not to be a publicity platform for you exclusively." IN THIS EPISODE Big news about the launch of Icon Refined Magazine. What you need to bring in your magazine pitches. A quick sample sentence to put in your pitches. Thinking like a true content creator. Doing your research before giving an uninformed pitch. The importance of how you present yourself and how it affects future features. Making sure your relationship with media outlets goes both ways. Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Get a copy of the current Icon Refined and more at www.iconrefined.com. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business. In today's episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence. My guest today is Sara Frenza. "Lead generation is a fundamental aspect of not only starting a business, but growing a business." IN THIS EPISODE The purpose of a lead magnet and why you need one. Mistakes people make when creating lead magnets. How to nail your copy and what not to do. Finding your tone and voice. Creating an emotional connection to your audience. Do you really have a lead problem? Posts that peak people's interest and attention. The best ways to nurture. What makes sales easy and how to make it clear to your audience. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Sarah Website: www.sarafrenzafitness.com Instagram: @sara_frenza Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

The Rags to Riches Lie Hosted by: James Patrick In this episode, James has a story for you that may change your perspective on the rock bottom stories you've heard from some influential people. "Stop comparing your path to the paths of others." IN THIS EPISODE The truth behind most rags to riches stories. Why influencers and entrepreneurs may share false stories. How to properly share a failure story. Where you came from matters. What coaches can do better. Manufactured gimmicks and how to not fall victim to them. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

I Lost a 1 Million Dollar Contract Hosted by: James Patrick Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today's episode. "If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again." IN THIS EPISODE The story of how James lost a million dollar contract. What small error cost the contract. Why this rejection was so important for James and his career. How accountability will change your life for the better. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Media Pitching Has Evolved - Live Coaching Hosted by: James Patrick Today, James is going to be talking about how pitching media outlets has evolved over the years. "Journalists are receiving 20-30 cold pitches a day." IN THIS EPISODE How James has shifted his pitches personally. The two different types of pitches and how to use them. What to include in your pitch. How many people should you pitch to? Standing out from other pitches. Why you should follow up. Interesting quotes and statistics from journalists and media outlets. What kind of pitches media outlets want. Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How Companies Exploit Models Hosted by: James Patrick Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they're offering isn't equal to what you are being asked to provide. Let's talk about this today. "If this is how they're willing to treat professional service providers, imagine how they treat their clients." IN THIS EPISODE An experience James had last week with someone trying to trade for services. How to respond to certain inquiries when people ask for trades. Starting off a company the right way. Red flag promises to watch out for. Knowing your worth. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Pitches Worth Reading with Madison Rutherford Hosted by: James Patrick My guest today is Madison Rutherford. She's the associate editor and digital editor of Phoenix Magazine. Today, we're talking about how to create pitches worth reading. "The most important part of the story is the first sentence and the last sentence." IN THIS EPISODE Madison's journalism journey. Interviewing famous people and what makes it unique. Changes in lifestyle journalism over the last 10 years. Influencer culture. The importance of knowing your audience. How to keep a reader entertained and educated. Stop shot-gunning pitches! Why the style of your work matters. The Oxford comma. Dissecting a pitch example live. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Connect with Madison Website: PHOENIX Magazine Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Surviving the Production from Hell Hosted by: James Patrick It's taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I've had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair. But, there's an interesting end to this story so I'm sure you'll gain something from my experience. Let's talk about. "I did what a professional should do." IN THIS EPISODE James' most recent production experience. The journey of the missing packages. Adapting in the face of problems. The importance of maintaining composure in front of clients. What our role is as professionals. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

How to Launch a Best Selling Book - Live Coaching (E) Hosted by: James Patrick Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list. "Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI." IN THIS EPISODE What James has been up to and what's coming up. The big difference between self-publishing and traditional publishing. When you do traditional publishing, do they market the book for you completely? How to make the best-seller lists. An overarching marketing strategy when rolling out your book. All about distribution channels. Why it's beneficial to have a successful book launch. Doing a podcast tour effectively. The power of reviews. Pricing and profit. Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide Link to watch on YouTube: https://www.youtube.com/jpphotoaz Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Creating Photos for Magazine Covers Hosted by: James Patrick We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let's talk about it today. "The image should be compelling enough to make someone stop and pause and take in that magazine visually." IN THIS EPISODE What makes a photo suitable to appear on a magazine cover photo. Relating to the demographic. An emotional resonance Story telling. A strong composition. Drawing the viewer in. A good balance of contrast and color. Brand alignment. Timeliness. Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com

Saying No to Free Work Hosted by: James Patrick Getting asked to work for free is annoying. So, today I'm going to share different ways to respond to inquiries when asked to work for free. "You do not have to work for exposure." IN THIS EPISODE Using your years of experience to say no. Should you exchange free work in return to add more to your portfolio? The power of offering discounts for future work. Valuing your work and your time. Exploring different options to match your client's budget. Calling them on their bluff. Connect with James Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254 Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com