Back on T-R-A-C-K

Tamsen Webster joins to discuss, "The Red Thread", a method to help audiences, organizations, and individuals build and tell the story of their big ideas. The result? Real, transformative change. She works with individuals and organizations on how to talk about their ideas so that other people will act on them. "Your idea, business, product, or service is an answer. It is a new way to slay an old monster."

Christopher S. Penn is the Chief Data Scientist/Co-founder of Trust Insights. He is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. Too often, marketers get caught up in the heaps of data without coming to a viable conclusion. If a decision isn't reached, all the statistics and metrics are ultimately useless. As he neatly puts, "analytics without action is a recipe you cook but never eat."

On this week's podcast, Anna Hrach joins to debunk a few widely-believed myths surrounding content production. Content is a piece of the puzzle that stretches over the entire marketing ecosystem. It remains the primary way in which brands communicate with their audience.

On the Season 5 Premiere, our guest is David Liljegren, the President & COO of ADK America. His mission is to aid brands in the complicated process of healthcare marketing. This particular industry requires marketers with a deft touch, who are able to concisely communicate their value propositions. To keep the focus, David encourages the team to keep these four core questions top of mind- What is the business goal? What is the right message? Who is the right audience? When is the right time to engage?

Klyn Elsbury is a keynote speaker, author, and executive trainer. Through her consulting and bestselling book, I Am___:The Untold Story of Success, she helps leaders identify their unconscious motivators and utilize them to grow both personally and professionally.As well, Klyn offers helpful insight and bite-sized pieces of wisdom from ordinary people who have overcome incredible odds.This podcast is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend. Want to learn more about all of our guests featured? Feel free! https://mkgmarketinginc.com/podcasts/marketing-leaders/#episodesWant to grow faster on LinkedIn with 70 percent less effort? Check out Aware using our affiliate link: https://www.useaware.co/?via=mkg

Kathleen Booth is the VP Marketing for Attila Security. Her Mission - To help clients bolster inbound marketing utilizing fundamental tactics. By creating compelling content and cultivating community, brands are able to successfully grow. Her podcast Inbound Success helps marketers adjust their strategy and find the key niche for their development.

Carolyn Lyden is the President/Lead SEO of Search Hermit. Her goal is to help established women-owned businesses improve their online visibility through SEO and content strategy that drives sustainable growth and creates a more substantial online presence.

AJ Huisman is a coach for chief marketing officers (CMOs) and their teams on how to work better in an effort to generate better business outcomes. His Mission- to offer a fresh perspective and mediate between marketing teams and the CMOs. He pushes the executes to be the chief rainmakers or drivers of change within their organizations.

Pam Didner is a passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing. She is the author of The Modern AI Marketer and Effective Sales Enablement.Her mission- to help bridge the gap between sales and marketing teams so they can work efficiently and grow together.

Sean Amster is the Manager for Digital Content Solutions at The Hershey Company. He also teaches digital marketing as a comprehensive subject at Pennsylvania State University.His Mission: Oversee innovation and transformation processes to make data-driven decisions in demand generation and overall efficiency.

Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales.Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate.

Maurina Venturelli is a Senior Director of Demand Generation at Sumo Logic and Kate Gigax is the Founder of Development Corps. Kate is Maurina's leadership coach with a mission to challenge and support high-achieving women in reaching their goals.

Heather Seasholtz is the Director of Meeting and Event Management. Her mission is to aid organizations in shifting from live events to virtual meetings in response to the new world of COVID-19. From restructuring sponsorships to reformating content to coaching speakers on the chat function, Heather has helped clients adapt to our new circumstances.

The traditional 'waterfall' approach to project execution is outdated and no longer effective in these unprecedented times. Lisa Farrow is a marketing agilist encouraging teams to use Agile frameworks, such as Scrum and Kanban, to ensure that they meet and exceed customer expectations. By remaining nimble and iterating constantly, teams are able to deliver a product that is exactly what the client wants and within the means of the team's capabilities.

Latane Conant is the Chief Marketing Officer at 6sense, an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed with a product.

Social media marketing has expanded and grown in importance within the marketing mix. However, teams are consistently hindered by the lack of cohesion and clarity regarding workflow. Xenia Muntean is the CEO and co-founder of Planable, a social media tool that acts as a one-stop-shop for the entire creation process, from writing content to scheduling and distributing across a multitude of channels.

Scott Brinker is a Software Product Leader at HubSpot. He directs the company’s platform strategy, business programs, and tech partners.His mission is to offer guidance in the best practices to utilize evolving and expanding marketing technology ("Martech") to streamline and coordinate the various aspects of a project.

Ashley Cohen and Sabrina Galati are marketing solutions architects with TenX4 (Ten by Four”)Their Mission- To help marketers be more effective and cost-efficient in the long-term by aiding the agency-client relationship from the start.TenX4’s goal is to ensure the best possible B2B partnership through intensive review, pain-point recognition, and client-agency matching.

Roderick Jefferson is a Leading Sales Enablement Consultant who has worked with many innovative, category-leading companies (AT&T, eBay, Oracle, Marketo, and Paypal to name a few)His Mission- Drive growth in small and midsized businesses (SMBs) and Fortune 500 companies.He does this by coordinating and conducting multiple units (HR, Product, Marketing, and Sales) to ensure that the sales team receives the necessary support to effectively close deals.ResourcesWebsite: https://roderickjefferson.com/Twitter: @ThevoiceofRodSales Coaching: https://www.lessonly.com/sales-coaching/

Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco.Her Mission - Build personal connections with future talent by amplifying authentic content from current employees.She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service.Resourceshttps://www.facebook.com/WeAreCisco/https://twitter.com/WeAreCiscohttps://www.linkedin.com/in/carmenshirkeycollins/

Kelby Johnson gets real when talking about messaging for his healthcare brand Providence Health. Creating a succinct message across 150+ hospitals, internal teams, and local caregivers is a daunting task. Not surprisingly (if you know him) Kelby rises to the occasion. See how he created real, authentic messaging, helped produce ideas and content, distributed across the company, and measured its success thus far.LinkedIn: https://www.linkedin.com/in/kelbyj/Providence Blog: https://blog.providence.org/Hosing is Health: https://blog.providence.org/topic-spotlight-housing-is-health

It's very easy to write content to check off a box whether for SEO or just because you know you're supposed to be producing it. By taking a step back, asking the right questions, instead of just checking a box you can tell a compelling story that truly creates conversation and connection.The Content Fuel FrameworkStory FuelLinkedIn

Neil Gordon teaches us how to hone our marketing messaging by distilling it down into a simple sentence - action, outcome. Listen to exactly how he does this.Website: https://neilcanhelp.com/LinkedIn: https://www.linkedin.com/in/neilcanhelp/Full Show Recap: https://mkgmarketinginc.com/blog/podcasts/neil-gordon-find-your-silver-bullet/

Miri Rodriguez is the Global Head of the Microsoft Internship Program. She's also a storyteller. She believes that your customer should be at the heart of your brand. To do this you have to lead with empathy. In this podcast, Miri walks me through what empathy means and how she has used storytelling and empathy on putting her customer at the heart of Microsoft and created content that did just that. LinkedIn Brand Storytelling: Put The Customer At The Heart Of Your Brand Story

Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean.Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories.Website: https://excy.com/LinkedIn: https://www.linkedin.com/in/michelemehlexcy/Book Recommendation: Blue Ocean Strategy

If done thoughtfully, the Email Newsletter can be a powerful medium. Here's how to get started. Sean Ryan, founder of Rotary Digital, has created multiple newsletters, dedicated to very specific audiences. Learn how he got them started, why they've worked, and how you can do it too!Sean Ryan on LinkedIn: https://www.linkedin.com/in/seanryanaccelerator/Rotary Digital: http://www.rotarydigital.net/Elevator: http://gettheelevator.com/

Scale your business and/or team by creating process and documentation in order to onboard and train new hires efficiently and effectively.Jonathan Ronzio, CMO of Trainual, gives us great tips and tricks on how to start documenting how do you things in an effort to clone yourself which allows you to scale quickly.http://trainual.com/Free Asset from Jonathan, download now! > http://trainual.com/mkg Jonathan on LinkedIn

Kick off 2020 with digging deep and finding your truth. I certainly did! Erin Weed just opened Speaker School. An 8 course class on finding your truth and learning how to deliver it. Learn how Erin found her own truth and decided to start speaker school. To get started with Speaker School, visit www.speakerschool.com.Connect with Erin Weed on LinkedIn.

Jo-Anne is out to helps sales men and women be the best sales people they can be to not only win the business but build lasting relationships with their potential buyers. Here’s part 1 where she walks through how to prep and kick off an ideal sales call. Linkedin: https://www.linkedin.com/in/joanne-jaspan/ Website: http://shift-sales.com/collective

Jo-Anne is out to helps sales men and women be the best sales people they can be to not only win the business but build lasting relationships with their potential buyers. Here’s part 1 where she walks through how to prep and kick off an ideal sales call. Linkedin: https://www.linkedin.com/in/joanne-jaspan/ Website: http://shift-sales.com/collective

Have you ever tried to use LinkedIn as a new lead generator and failed? We have. John Bellmay, CEO of Direct MSGing walks me through how we all can be successful in turning LinkedIn from a simple digital business card to demand generator. If you'd like to see take a look at John's LinkedIn profile for inspiration, you can find it here: https://www.linkedin.com/in/johnbellamy/ Be sure to check out his videos and posts on his LinkedIn profile for more inspiration.

Have you ever been in a training, where you're sitting in a room all day and someone is standing up and talking at you? I have. We all have. It's awful. Unless I was sitting up front taking vigorous notes while my Art History professor talked a mile a minute there was no way I was staying awake. Joy of Professional Learning is out to disrupt professional development. It's their mission to bring back kindergarten of stations and play to adults. To bring back story and engagement. No more sit and get. Play and engage. Learn how Kurt Klynen started Joy of PL and how he uses marketing tactics to help teachers find joy in learning again. To learn more about Joy of PL visit https://www.joyofprofessionallearning.org/ As a freebie, I put Kurt's idea of anyone can create to the test and to show you how easy it can be using the tools you already use everyday, I created a 10 minute how to video on making a Facebook Ad, which you can access here: https://www.loom.com/share/489196e6350c4a0f861136b99d24d76c

Every brand has a customer journey. The faster you acknowledge it, identify it, and develop a system the more efficiently your business can scale. Brad Martineau is the CEO and Founder of Sixth Division where they help you discover and execute your automatic customer journey. After giving the podcast a listen, head over to https://sixthdivision.com/mkgpodcast for a special video from Brad, where he gives you a freebie on the three laws of an automatic client journey and how to go implement it. He also gives you a bright giant Orange MKG colored button to click then schedule a call to explore what your current customer journey is and how you might go about bringing it to life systematically and automatically with or without Sixth Divisions Help. If you found this podcast helpful and want to ensure you get the next episode, please subscribe.

Ever wonder what your customers are thinking? Why they bought your product? Why the didn't buy your product? What challenges they are facing when it comes to your industry? Who your customer is? What they care about? There is a very real solution that can answer all these questions and more. Upfront User Research. Hear from Steve Kesselman on the power of really understanding your audience.

Gone are they days of excel sheets chock full of SUMifs and VLookups. Dashboard and reports that can automagically get updated periodically is the now. Our experts now focus on why our campaigns are closer to client's goals or not, rather than burning resources on aggregating data. Hear from Paul Deraval on the importance of data story telling and how we can now do that, thanks to tools that aggregate our data and help us automate the mundane.Learn more about NinjaCat at https://www.ninjacat.io/ and book a demo. NinjaCat has some beautiful reporting templates. Be sure to check those out and find inspiration - https://www.ninjacat.io/blog/client-reporting-examples. You can also connect with Paul on Linkedin at https://www.linkedin.com/in/paul-deraval-98671232/.

85% of women make or influence purchase decisions. Learn how women should be part of your marketing mix. It's more than just adding women. It's understanding where they live in the world, what life stage they are in, and how they play a role in your marketing efforts.