Back on T-R-A-C-K

They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.We explore:Growth vs. Demand: Why the difference is more than just semantics.The "Sandwich" Framework: How to layer brand, demand, and customer success.Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.The "Renewing" Rule: Why you don’t actually have a customer until they renew.If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.

AI is changing the agency world fast — but not always for the better.In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters most, and how agencies can use AI to go deeper and faster without sacrificing quality.The discussion also explores the future of SEO, the rise of search visibility across platforms, why average AI output won’t be enough to stand out, and what brands need to do now to stay credible and discoverable.If you work in agencies, B2B marketing, or search, this episode offers a practical look at what’s changing — and what still matters.

In this episode of Back on T-R-A-C-K, Aaron Smillie talks about how motion, 3D, and brand strategy can drive real growth—without heavy campaigns that waste budget.In this conversation, we’ll explore:• When animation and motion are actually worth the investment• How to build brand “worlds” through 3D storytelling• Aligning creative with SEO and paid media instead of competing with them• Why every brand needs a strong validation layer so ads support organic visibilityIf you’re thinking about how creative and performance marketing should work together, this episode will give you practical insights you can use this quarter.

Most businesses don’t stall because they run out of ideas.They stall because clarity slips.In this episode of Back On T-R-A-C-K, Charlie Sells, founder of Clarity Over Everything, talks about the hidden cost of messy marketing.Charlie helps leaders untangle complexity so teams can move faster and communicate with confidence.We explore:• Why messaging becomes muddy over time• How too many priorities stall momentum• The “hidden taxes” that quietly drain teams• Why clarity beats cleverness every timeIf your marketing feels scattered or your team keeps asking “wait… what are we doing again?” — this conversation is worth a listen.

In this episode of Back on T-R-A-C-K, we sit down with Marlena Sarunac, Fractional CMO and Founder of The Company Advice, to explore how startups market complex products in emerging categories.Marlena has led marketing from Series A to Series B in health tech, building analytics-first go-to-market systems while helping companies articulate value in markets where there is no shared language yet.We discuss:• How to simplify complex value propositions• Marketing KPIs that signal investor readiness• Why storytelling builds credibility in emerging markets• The system's early-stage startups need to scaleIf you're building in health tech, AI, insurtech, or any new category, this conversation will sharpen how you think about positioning and growth.

In this episode of Back On T-R-A-C-K, we’re joined by Jenna Nelson, Founder of HerAIgency, to talk about AI, automation, and what it really takes to scale without burning out.Jenna works with female founders who are ready to grow — without sacrificing their time, creativity, or sanity.We’ll explore:• Where founders waste the most time (and how AI fixes it)• How to build a CustomGPT that protects your brand voice• Automation that enhances creativity instead of replacing it• Scaling sustainably in the AI eraIf you’re curious about AI but don’t want hype — you want practical strategy — this conversation is for you.

On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms. The blessing and the curse of modern marketing. When it works, you reach exactly the right audience.When it doesn’t, you’re left wondering what “doing it right” even means. Because it’s not just about posting. It’s about aligning the channel, audience, timing, and—most importantly—the message. Zachary Walker and Kerry talk about breaking down how to navigate the algorithms and how AI can help you show up in front of the people who matter most.

If growth requires more from you every year, something’s off.In this episode of Back on T-R-A-C-K, Robyn Goldenberg, President of Strategy Leaders, shares how she helps owner-led and mid-sized businesses scale without burning out their leaders or teams.Robyn brings a rare lens at the intersection of:• Strategic growth planning• Leadership development• Operational capacity• Sustainable performanceThis conversation reframes growth as a systems and capacity challenge — not an effort problem.A must-listen for leaders who want profitability and longevity.

Everyone says their product is “AI-powered.”But… is it really?On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype.This is a fun way to get into a serious conversation about:• AI trust and transparency• Product marketing in the age of hype• How buyers actually evaluate “AI” claimsThis episode is powered by MKG. We handle the details so you can capture the market.

In this episode of Back On T-R-A-C-K, Laura McAliley, Founder & Fractional CMO at Pebble Marketing, breaks down how she helps pre-seed to Series A companies build GTM clarity that supports both growth and fundraising.The conversation covers:• Positioning and messaging that reflect real buyer behavior• Marketing systems built for small teams and limited runways• Founder-to-market translation• GTM readiness before Series AA must-listen for founders and early GTM leaders navigating the messy middle.

Scaling marketing isn’t about doing more.It’s about doing the right things at the right time.In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.This episode covers:• GTM strategy before execution• Verticalization and upmarket growth• Fractional leadership that delivers impact fast• AI as a strategic lever, not a shiny objectA must-listen for founders and GTM leaders scaling into their next chapter.This episode is powered by MKG. We handle the details so you can capture the market.

Content doesn’t fail.Misalignment does.In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:• 2–3× MoM membership growth• 60% revenue increases• Meaningful pipeline from partnerships and community• Content that sales teams actually useThis episode is powered by MKG. We handle the details so you can capture the market.

Is your marketing actually driving revenue, or just making noise?We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth.In this sprint session, we’re ditching the fluff. We are diving straight into what actually worked in 2025 and what you need to build to survive 2026. Quincy will break down the critical journey from that first Cold Email to the Nurture sequence, all the way to a loyal Newsletter following.We’ll cover:The 2025/2026 Shift: What to keep and what to kill.The Ops Engine: Why startups need Ops before they think they do.The Email Ecosystem: How to fix your leaky funnel.The "Fix-It" List: Top mistakes Ops leaders spot on Day 1.30 Minutes. Zero fluff. Let’s get your marketing back on track.This episode is powered by MKG. We handle the details so you can capture the market.

In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.JD will break down:How to build a unified “SMarketing” cultureWhat PE-backed companies get right (and wrong) about GTMHow to lead sales, marketing, and customer teams under one value-creation planThe operational shifts that improve speed, clarity, and pipelineIf you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.

Modern marketing teams don’t need more headcount. They need better systems.In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.Scott breaks down:How he increased LinkedIn reach by 400% with employee advocacyWhy targeted mini-webinars yielded a 48% show rateHow dark social and intent signals boosted demand gen KPIs by 35%What smart AI integration looks like inside marketing workflowsIf your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.This episode is powered by MKG. We manage the details, so you may capture the market.