Back on T-R-A-C-K
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.
MKG Marketing Inc
Show overview
Back on T-R-A-C-K has been publishing since 2019, and across the 7 years since has built a catalogue of 236 episodes. That works out to roughly 200 hours of audio in total. Releases follow a fortnightly cadence, with the show now in its 14th season.
Episodes typically run thirty-five to sixty minutes — most land between 43 min and 56 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 3 days ago, with 31 episodes already out so far this year. The busiest year was 2025, with 43 episodes published. Published by MKG Marketing Inc.
From the publisher
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
Latest Episodes
View all 236 episodesHeidi Ramich On How Communication Drives Growth
The Power of Operations and Your Ability to Scale
Ashish Malpani on Why Perspective Matters More Than Precision
Bethany Ibarra on Why Pipeline is a Process
Chloe Addis on Scaling Global Demand Gen Across Markets and Languages
Christopher Collier on Scaling Marketing Without Burning Out Teams
Why Great Consultants Struggle to Scale | Garrett Jestice
Scaling Revenue Without Burning Out Your Team | Jane Serra
The Death of the MQL: Building Pipeline for Modern Buyers | Scott Wasserman
Why AI Adoption Fails (And What Successful Teams Do Differently) | Megan Ratcliff
Moni Oloyede on Building Trust Through Word-of-Mouth Marketing
AI Search Is Rewriting Marketing | Evan Patterson
Why Pipeline Perception Is Breaking Sales & Marketing Alignment | Kris Anderson
From Founder-Led to System-Led Growth
Stop Hiding: How to Turn Expertise into Authority
Turning Complexity Into Clear Marketing | Aerin Paulo
Kelly O'Dwyer-Manuel on Analyst Relations and Winning the Enterprise Market
Why Your ICP Matters More Than Your Marketing Tactics | Yehuda Cagen
S14 Ep 216Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline
EThey view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.We explore:Growth vs. Demand: Why the difference is more than just semantics.The "Sandwich" Framework: How to layer brand, demand, and customer success.Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.The "Renewing" Rule: Why you don’t actually have a customer until they renew.If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.
S14 Ep 215AI Is Reshaping Agencies — Why Expertise Still Wins | Kerry Guard
EAI is changing the agency world fast — but not always for the better.In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters most, and how agencies can use AI to go deeper and faster without sacrificing quality.The discussion also explores the future of SEO, the rise of search visibility across platforms, why average AI output won’t be enough to stand out, and what brands need to do now to stay credible and discoverable.If you work in agencies, B2B marketing, or search, this episode offers a practical look at what’s changing — and what still matters.