Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline
Audio is streamed directly from the publisher (op3.dev) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.
In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.
Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.
We explore:
Growth vs. Demand: Why the difference is more than just semantics.
The "Sandwich" Framework: How to layer brand, demand, and customer success.
Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.
The "Renewing" Rule: Why you don’t actually have a customer until they renew.
If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.