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"It's a dating game for brands and influencers."Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof. Sammy also explores how brands can reconnect with their audiences by showcasing their human side and leveraging employee advocacy.Take a peak at Sammi's portfolio: https://samminormanportfolio.my.canva.site/Connect with Sammi on LinkedIn (swearing is optional): https://www.linkedin.com/in/samminorman/Learn how MKG Marketing makes every impression count: https://mkgmarketinginc.com/

"SEO has done us a disservice in the way we think about content."Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving demand.Nerd out on doing marketing the right way, Dungeons and Dragons (yeah, she's a big fan), and talking shop with Sarah: https://www.linkedin.com/in/sarahhartlandPodcast Sponsor: The Marketing Agency, MKG, that focuses on meaningful relationships & measurable results: https://mkgmarketinginc.com/Behind the scenes Producer-ing Magic by Elijah Drown (Creative Director, Your Podcast Sidekick): https://yourpodcastsidekick.com/p/yps-overview (00:00) - The Evolution of Demand Generation (02:52) - Navigating the Challenges of Startups (05:56) - The Shift from SEO to Content Marketing (08:49) - Generative AI and Content Creation (11:53) - The Importance of Brand Awareness (15:02) - The Future of Account-Based Marketing (18:12) - Finding Balance in Marketing Strategies

Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community? Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-timeConnect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/#cybersecurity #b2bmarketing #contentstrategy (00:00) - Introduction: Tea Time with Tech Marketing Leaders (02:10) - Aurora Starita's Journey and Career Path (06:25) - Challenges in Modern Marketing (09:47) - The Shift in Content Strategy (10:45) - Engaging Technical Audiences (19:58) - Understanding Technical Buyers (30:15) - Effective Communication with Technical Audiences (39:46) - The Importance of Ungating Content

Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth.Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplzLearn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overviewChapters00:00 The Reality of Renting vs. Owning Equity11:55 Building Skills Through Experience17:10 The Importance of Community in Marketing24:55 Creating Authentic Connections in Business32:44 The Value of Trust in Marketing39:36 The Art of Building Relationships46:01 Investing in Marketing: Mortgage vs. Rent#cybersecurity #digitalmarketing #b2b

"You can't just show up to sell anymore."George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success. George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamideMKG is a proud partner of @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/Chapters00:00 Introduction to George Kameed and His Journey02:49 The Role of Anthropology in Marketing06:09 Bridging the Gap: Technology Providers and Buyers09:01 The Challenge of Storytelling in Cybersecurity12:14 Understanding Business Needs in Messaging15:07 The Importance of Customer Success17:54 Account-Based Marketing and Nuanced Messaging21:10 Connecting with End Users for Effective Marketing23:55 The Right First Hire: Customer Success27:12 Founders' Marketing Missteps and Lessons Learned30:14 Navigating the Changing Landscape of Marketing35:23 The Importance of Messaging and Storytelling42:54 Building a Customer-Centric Approach49:48 The Shift from Traditional Content to Engaging Formats55:06 The Role of Sales in a New Era#cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo

"Red flags matter."Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment.Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/4/5 Dentists agree that maple syrup will 10x your creativity: https://yourpodcastsidekick.com/p/yps-overview#marketingstrategy #networking #jobsearch #personalbranding #career (00:00) - Introduction and Guest Background (03:03) - Career Journey and Marketing Insights (05:45) - Job Search Challenges and Strategies (08:59) - Data-Driven Job Search Process (12:11) - Networking and Coffee Chats (15:11) - Leveraging Referrals and Building Connections (18:06) - Navigating Recruiter Interactions (22:36) - Free Resources and Community Engagement (25:36) - The Power of Networking and Paying It Forward (28:40) - Effective Follow-Up Strategies (30:08) - Leveraging Technology in Job Applications (32:52) - Overcoming Imposter Syndrome in Job Applications (34:39) - Maintaining Momentum in Job Searches (36:36) - Building a Supportive Community (39:14) - Final Thoughts and Encouragement

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. She's back and we're diving into the importance of mental health, framing, and positive self-talk. Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ Check out Blink Ops: https://www.blinkops.com/Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 2 (00:00) - Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. (00:00) - Chapter 4 (00:00) - week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 6 (00:00) - back and we're diving into the importance of mental health, framing, and positive self-talk. (00:00) - Chapter 8 (00:00) - with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ (00:00) - out Blink Ops: https://www.blinkops.com/ (00:00) - Chapter 11 (00:00) - why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - Chapter 13 (00:00) - Intro (02:51) - Catch-up with Aileen since last guest appearance (06:25) - Laid off. Now what? (11:13) - Benefits of hiring a coach (16:00) - Standing tall is good for your mental health (22:00) - Sharing gratitude (22:55) - Noticing the reward of hard mental work (25:00) - Being intentional about interviewing for a great fit (26:30) - What did you look for in your dream job? (29:18) - Important leadership attributes (33:45) - When did you know you found a great fit? (37:05) - Feeling vs outcome after first rejection (39:50) - Separating yourself from the social chaos during tough times (41:30) - Feeling called to merry mindfulness and marketing (43:00) - New Live Event with Kerry and Aileen (45:00) - Process behind landing your dream job with Blink Ops (48:00) - Final Thoughts

Kelsey, a Marketing Communications Director at Entro Security, spills the tea:- Her unconventional path to marketing (which started in high school)- Nailing brand position and standing out- Working with visual creative and neurotypical learners- Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. This episode is soooo good (pinky promise). Sharing some links with love: - Learn more about Entro security: https://entro.security- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/- Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs. https://mkgmarketinginc.com/- Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/ (00:00) - Intro (02:50) - Where are you now, Kelsey? (05:00) - reminiscing about how Kerry and Kelsey got into Marketing (06:30) - Looking back (unconventional path to Marketing) (10:05) - Marketing is always flowing (14:40) - Different types of learners (17:00) - Deciding how and where to speak to customers? (19:25) - Building a marketing foundation (22:05) - When to park great ideas and pivot (24:04) - What does your marketing foundation look like? (26:45) - Foundation. Iterate. Create. Review. Take Risks. Expand Ideas. (29:30) - Nailing positioning and standing out (32:20) - Putting a marketing spin on internal presentations (36:00) - Who are the people behind the ICP? (38:00) - Convert tech solutions into something easy to absorb (42:50) - Street interviews. How will you create it? (48:30) - Live Q&A with viewers (01:02) - What brings you joy?

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/Prefer to listen while you multi-task? Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6EExpert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/#digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing #marketing (00:00) - Intro / Taryn is feisty! Let's go! (00:26) - Thanksgiving (00:52) - Introducing Taryn Talley (01:57) - Taking some time off (year end) (02:30) - Taryn shares her work experience (05:04) - Agency and Growth Marketing PoV (08:34) - Marrying creative + data (10:40) - The Lazy Susan of Marketing (14:17) - Always have a plan b (big networking events) (16:30) - Creating that memorable experience (18:27) - Secret sauce behind getting in top 3 tough ranking Google keywords (21:07) - How do you convince people to attend events? (23:40) - The balance act - event funding + sponsorships (25:47) - Sponsor package ideas (27:20) - Truths about event ROI. (29:57) - Building a community via WhatsApp (31:37) - Circle of Influence (35:53) - That event "snowball" effect (38:20) - Keeping your cool (40:32) - Go solo or work with a team? (42:44) - How will AI effect the industry? (45:11) - Outro/Ending (00:00) - Chapter 23

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtmlExpert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview (00:00) - Intro + AI (06:30) - Writing + language AI (07:00) - If I can’t be bothered to write then why should I be bothered to read it? (10:45) - Missing out; original thought - spend time (13:30) - Vision and how of where we want to go - LinkedIn strategy (18:45) - Bronwen Hudson and her Panel - Cyber Marketing Con (27:30) - Market research posts : targeting people that care about what she does (28:25) - Connecting with experts (30:30) - People don’t like being sold too (32:00) - value creation - two way street (33:00) - Opposite of value (40:00) - Best posts on an airplane (43:00) - Brand building story post cringe (44:10) - All gravy. (46:40) - Community creation - bring personality

Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch. Connect with Vladlena on LinkedIn: https://www.linkedin.com/in/vladlenamitskaniouk/Learn more about Kerry Guard the host of Tea Time: https://mkgmarketinginc.com/about/team/kerry-guard/Episode Sponsor - MKG Marketing! Creative meaningful relationships with measurable results: https://mkgmarketinginc.com/

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product. This episode is sponsored by Improvado. We've been using Improvado for several years and love how we can connect many back-end marketing systems together, view data fast and easy, while understanding the direct impact to your sales. Take advantage of your free marketing data audit today. Tea Time with Tech Marketing Leaders is created by MKG Marketing. We make every impression count.Want to spill more marketing and brand tea with our guest? Connect with Anita Moorthy on LinkedIn.Click here to watch a video of this episode.

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy.RoninClark Barron on LinkedIn

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy.Heidi Joy Tretheway on LinkedIn

Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships.IsoflowAnri du Toit on LinkedIn

In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experience in SaaS and tech marketing, and gain insights into optimizing your marketing approach for success.FundThroughNadia Milani on LinkedIn

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. DaseraDavid Mundy on LinkedInFull transcript on ⁠⁠⁠⁠MKG Marketing

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close ModeDan Sanchez on LinkedInFull transcript on ⁠⁠⁠MKG Marketing

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world.Inclusive AgileEvan Patterson on LinkedInFull transcript on ⁠⁠MKG Marketing

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals.Stack OverflowEric Martin on LinkedInFull transcript on ⁠MKG Marketing

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. SynsaberMiad Moussawi on LinkedInFull transcript on MKG Marketing

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. Kirkham IronTechKindsey Haynes on LinkedInFull transcript at ⁠⁠MKG Marketing

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies.They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. WildcatechoElizabeth Hague on LinkedInFull transcript at ⁠MKG Marketing

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly.IllumioAdam Aragon on LinkedInFull transcript at MKG Marketing

Trevor van Woerden, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers!---Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.

Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers!---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers.But WHEN and HOW we is anyone's game.In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads.Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation and conversion.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry. We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they doing it? What waves are they making, and how does it impact the industry? --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back.Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 11:30am ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met. Join us on Thursdays around 11:30am ET or listen wherever you podcast.#ttwtml #marketingpodcast---Website- Spotify- Linkedin- Youtube Channel- Apple Podcast: https://podcasts.apple.com/us/podcast/tea-time-with-tech-marketing-leaders/id1483655266

Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.

Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.

Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry expert. Don't miss out on this opportunity to learn and be inspired!

Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.

Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.

Join the conversation with Adrian Menstell, Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel.

Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success!

Join us for an enlightening discussion with Tara Pawlak, VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial role of marketing in generating revenue and contributing to overall business success.

Join us for an exclusive interview with Simon Chou, Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing. Learn how these business leaders are emphasizing the importance of building a strong community and implementing effective tactics and channels to succeed in enterprise-level brands. Gain valuable insights into the strategies that are driving success in today's dynamic marketing world.

Zack Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape.

During a conversation with Revital Libfrand, the Chief Marketing Officer at Odix, the concept of bringing stories to life for your brand takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and focus on the greater purpose behind your storytelling efforts.

Dave Corlett, Business Director at Shaped By, joins to discuss brand development for fast-growing tech companies and the challenges that arise in differentiating cybersecurity companies.

Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer markets.

Kathryn Strachan, Founder & CEO at Copy House, a content agency specializing in B2B tech. She joins Tea Time with Tech Marketing Leaders to dish on how AI tools like ChatGPT are influencing the writing world; and why they’re still no match for expert human copywriters.In this refreshingly candid conversation, Kathryn and host Kerry Guard explore:Why niching down is actually a growth strategyHow AI might support operations, but not a creative toneThe overlooked power of investing in your own marketingWhat the future looks like for junior copywriters in an AI-assisted worldIf you’re questioning where AI fits into your content strategy, or wondering whether copywriting still has a seat at the table, this episode will leave you grounded and energized. Feeling human again. This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard. Chapters00:00 – Intro and Kathryn’s Background02:30 – How Copy House Scaled in 3 Years05:40 – Niching Down vs. Being a Generalist Agency10:50 – From Freelance to CEO: Building a Team15:00 – The Reality of Recruitment Challenges18:20 – Copywriting in the Age of AI22:00 – The Limits of ChatGPT for Tone and Accuracy27:00 – Use Cases That Actually Make Sense for AI31:10 – How AI Could Change Junior Copywriter Training34:00 – Comparing Tech Shifts Over the Decades37:00 – Kathryn’s Thoughts on AI Volume & Copy Testing40:10 – People-First Segment: Skiing, Travel, Team Culture45:00 – Wrap-Up and Closing Thoughts

In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?" He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box in the healthcare security space.Check out all 38 episodes of What's The Problem here: https://open.spotify.com/show/31t9iBWIRanKQDbgUHJcoh

This week, Paige Roderick, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.

Emily Mireault, Marketing at Nectar, joins to discuss how a community can deliver value for internal teams and bolster employee engagement. Creating culture through living your mission, vision, & values.

Matthew Ziegler, Director of Product Marketing at Clarity, joins to discuss the challenges of crafting a message, translating between the design team and the potential customer. He speaks to how he utilizes specific environmental knowledge as well as the emotional side, using real, not exaggerated examples to avoid potential scary scenarios. Don’t rely on F.U.D. (Fear, Uncertainty, & Doubt) to push your products.

Marcus Cauchi, CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases.“No one buys products, people pay for and rent outcomes.” “Selling is helping people get their needs met.”Sign-up for his exclusive webinar if you're selling a complex, high-value solution for mid-market and enterprise clients:Email [email protected] with the subject line "Tea Time with Tech Marketing Leaders Webinar" and tell him why you're interested and any initial questions. He will choose 6-8 companies based on whom he feels he can help the most.Recommended Reading:Bob Moesta - Demand-Side Sales 101Charles H. Green - Trust-Based Selling

Andy Tzortzinis, Cybersecurity Messaging Mentor, joins to discuss building credibility with your target customer profile. He talks of the shift from Specialist to Generalist, Lead Generation to Demand Generation, and the rise of Product Led Growth.It really goes to show the power of product marketers and their ability to communicate like he gives definitions that are succinct and spot on. He gives examples that tell a very clear story with a through line within less than like two minutes. He has given his communication style, we are able to get it all in here and it feels so smooth, so smooth in terms of this conversation. I can't wait for you to hear it before I get there. Just a little bit about Andy.Andy Tzortzinis is a seasoned messaging expert with over 12 years of PR communications and marketing experience, a lover of dynamic industries, and he starts his marketing career in the food and beverage industry and made his way into cyber, just a few years back. He breeds an authentic and programmatic approach to marketing that is less dependent on industry buzzwords, and just you just focus on using empathy to understand the customer journey.This strategy has led to success in content comms and product marketing roles across a range of security products, services and platforms. And as you will find out he is also a frequent collector of hobbies which we cannot wait to share with you.Full TranscriptAdditional episodes mentioned:Product Led Growth with Peter WheelerTips and tricks to make your product accessible with Josh Martin