Back on T-R-A-C-K

From debits to dinner parties, Stephen Hedlund proves you can scale finance, keep your sanity, and still crack LinkedIn jokes that drive pipeline.Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks. Stephen spills the secret sauce, if you will, on scaling a Series-A startup’s finance stack, the “zero-day close,” and why memes belong in month-end slides. If you’re a numbers nerd, or just trying to make financial reporting less painful, grab your mug and be ready to learn what it takes to lead and grow a company when the playbook doesn't even exist yet. Ready to make finance fun? Smash play and let Stephen’s curiosity-first leadership style inspire your next close. Elijah referenced an episode from the archives where a marketer specializing in scrappy startups earned a better-than-expected ROI after hosting a go-kart event for prospects. Krissy Camacho on turning a $5K test into a 10× lead surge. Learn how B2C scrappiness fuels B2B growth.Keep the kettle boiling! Your ears may also enjoy learning from Mike and Margie next:- Mike Moreno’s “Marketing with Machines” playbook. Discover generative engine optimization (GEO) and AI-ready messaging. - Margie Agin on messaging sales teams actually use. Align brand stories before you launch a single campaign. Elijah steps in for Kerry while she enjoys a month off with her family for some summer R&R, Tea Time episode is powered by MKG Marketing. We're your fractional marketing team that manages the details, so you capture the market.Check out why Rillet will crush Netsuite in less than a decade: https://rillet.com Hang with Stephen Hedlund on LinkedIn and have a meme-tastic time.(00:00) - Finance guy hates how marketing wins (03:00) - Fast definition: closing the books + Rillet's superpower (06:00) - Zero-day close is now a reality (10:00) - 150K-impression LinkedIn lightning strike (13:00) - Birth of the in-house evangelist (17:00) - Dinners deliver ROI and relationships (21:00) - In-person events power pipeline (24:00) - Startup stress and constant fires (28:00) - Fatherhood reshapes work priorities (31:00) - Memes plus authenticity build brand (34:00) - Pick the fires that matter (38:00) - Where to find Stephen and Rillet (40:00) - Binge-worthy episodes worth listening to next (40:25) - Elijah claims he's sexier than his microphone (the jury's still out on that one)

Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI.Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the "AI-washing" trap. Learn why empathy and authentic storytelling are your secret weapons for resonating with both technical buyers and executives.Forget random acts of marketing. If you're ready for clear positioning that drives pipeline, this episode is your guide to meaningful differentiation.Tea Time with Tech Marketing Leaders is powered by MKG Marketing—the fractional marketing team that manages the details, so you capture the market.Grab your tea, hit subscribe, leave a review, and share with a fellow marketer!Connect with Jeff Schaffzin on LinkedIn.Discover more at Tea Time with Tech Marketing LeadersExplore product marketing resources at Product Marketing Alliance.(00:00) - – Welcome & Meet Jeff Schaffzin (02:12) - – Building GTM for Cutting-Edge Tech (06:03) - – Avoiding AI-Washing: Real Differentiation (09:15) - – Underrated Revenue Levers in Product Marketing (13:27) - – Tailoring Messaging: Technical vs Executive Buyers (17:50) - – Coaching Founders to Authentic Positioning (21:30) - – Lessons Learned from GTM Missteps (24:40) - – AI Beyond Content: Strategy & Analytics (27:50) - – Wrap-up & Where to Connect with Jeff (29:15) - – Closing Remarks & What's Next

When the old GTM playbooks stopped working, she built her own.. This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets.Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing! As she says, "this kind of happened like accident like many things often do." In this episode, Kerry Guard sits down with Laura to unpack how she went from medical office work to becoming a high-impact B2B content leader in cybersecurity, and how that unexpected path made her better at connecting with technical buyers.They explore the difference between AI copywriting myths and reality, how to tailor messaging for both hands-on practitioners and business decision-makers, and why fear-mongering has no place in modern cybersecurity marketing.Laura also shares how she measures the impact of content across LinkedIn, BootstrapsCyber.com, SEO, and social; why the real work of marketing starts with getting out of your silo and listening to sales, customer success, and your audience.From workflows in Zapier to scrappy startup GTM strategy, this episode is packed with ideas for marketers trying to stand out in crowded, technical spaces.If you’re a content leader, startup founder, or cybersecurity marketer trying to break through the noise, this conversation will hit home.While you’ve got your headphones on, queue up a few earlier Tea Time favorites that build on today’s themes:Scaling pipeline first through paid media – Michele Mehl explains how to engineer ads that actually convert and carve out a blue-ocean niche. Give it a listen here: Episode 12 – Digital Marketing Finds Its Blue Ocean.SEO secrets in the cloud-security world – Nate Turner walks through keyword-pruning tactics and SERP-feature wins that still move the needle in technical spaces. Dive in: Episode 8 – SEO Secrets in the Cloud Security Pro.Remote leadership that fuels marketing success – Jesse Jameson shares how to craft culture in a hybrid world and keep teams aligned on growth. Catch it here: Episode 5 – Remote Leadership Meets the Joy of Professional Learning.Line these up next and you’ll walk away with a playbook that marries paid media, technical SEO, and people-first leadership—the same ingredients MKG uses every day to help brands capture the market.This episode is powered by MKG Marketing Inc. We manage the details. You capture the market. (00:00) - - Meet Laura Kenner, the Cybersecurity Unicorn (02:20) - - AI Copy Tools: Help or Hype? (08:00) - - Laura's Story: From Medical Admin to B2B Tech Marketer (20:30) - - Ditching Fear in Cybersecurity Messaging (27:00) - - Why Sales and Marketing Misalignment Kills GTM (36:30) - - What Metrics Actually Matter in B2B Content (39:00) - - Finding Your Authentic Voice on LinkedIn (42:40) - - The Power of Zapier and Workflow Automation (52:50) - - Laura's favorite places on the internet (54:30) - - Recommended Episodes from Tea Time Archives (55:45) - - MKG Marketing is the best. Rock n' Ride?

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise.This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com (00:00) - Welcome & Intro to Carmen Harris (03:12) - Spin or Strategy? Carmen Breaks Down Startup Messaging (11:05) - RSA 2024: What Worked, What Didn’t (19:00) - Founders, Expectations & Event ROI (28:45) - Messaging That Moves the Needle (Not Just Feels Good) (34:30) - The Risks of Title Inflation and Comms Gaps (42:00) - How Early-Stage Startups Can Stand Out (48:15) - Why the PR Game Has Changed Forever (00:00) - Chapter 9 (52:30) - Training the LLMs: Why Proprietary Research Wins (00:00) - Chapter 11 (57:00) - Tools Carmen Actually Uses: Claude, Leaps & More (01:04:10) - Carmen’s Joy: Eagles Wins and Velvet Taco (01:06:00) - Wrap-Up & How to Connect

Unlock the secret sauce behind B2B tech growth.In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.Powered by MKG Marketing. A digital marketing agency that's radically transparent. (00:00) - Intro & What We’re Cooking Today (02:15) - Brand-Recipe Game (07:30) - Spotting Message Misalignment (15:00) - Your Trigger for a Messaging Overhaul (18:45) - Avoiding the Ad-Spend Money Pitfall (22:30) - AI as Your Messaging Sidekick (28:50) - The Insights Triangle (35:10) - Personal Joy Break (37:00) - Rapid-Fire Takeaway (38:30) - Close & Where to Find Margie

Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days?Kerry Guard, host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC. With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They need scrappy, data-driven experiments. From her signature win-loss analysis framework to friction-removal tactics borrowed from consumer brands, she reveals how to turn messy customer data into a repeatable growth engine.Want to keep crushing your demand goals? Connect with Krissy on LinkedIn to swap strategies and road-tested playbooks.This podcast is powered by MKG Marketing Inc. Finally! A digital marketing agency you don’t have to micromanage. Besides, growth shouldn’t be hard. (01:17) - – Krissy’s Background (03:17) - – Sophisticated vs. Scrappy Marketing Mindsets (05:37) - – Embracing the Flywheel Approach (07:00) - – B2C & B2G Roots to B2B SaaS (08:39) - – Removing Friction (10:38) - – The Great Form Debate (12:55) - – Data Enrichment (15:12) - – High-Velocity Sponsorships (17:05) - – Experiential Marketing (21:28) - – The Power of In-Person Events (23:12) - – Win-Loss Analysis (26:12) - – Organic Channel Activation (31:37) - – Executive Content (32:36) - – Aligning KPIs (34:19) - – Quality Over Quantity (37:27) - – Book Tease (40:34) - – Krissy’s Creative Outlet (41:44) - – Closing Remarks

What if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy?In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Alexandra Mattiesen, a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly, emotional intelligence. Alexandra shares her non-traditional path into marketing, her early obsession with branding (think: crayons and business cards at age six), and how her love for tech fuels her approach to complex industries like cybersecurity.But it’s not just about product launches and go-to-market strategies. This conversation explores the often-overlooked personal side of leadership: setting boundaries, prioritizing mental health, and showing up as your full self in male-dominated tech spaces.From method-acting her way into the mindset of developers to baking chocolate tortes and carving out time for dating at 40, Alexandra proves that marketing (and life) is better when it’s built on clarity, curiosity, and care.Whether you're building from zero to one or navigating a Series C startup, Alexandra’s insights will change how you lead teams, craft messages, and protect your peace. For real. Pour some tea. This one’s a warm, empowering listen!This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be hard. Connect with Alexandra Mattiesen on LinkedIn (she welcomes DMs and thoughtful chats! Especially about brand building and tech)(00:00) - – Intro & Warm Welcome (02:30) - – Alexandra’s Nontraditional Path into Marketing (08:20) - – Childhood Branding: Sweet Petite & Crayon Business Cards (13:00) - – How an English Degree Became Her Superpower (17:45) - – Launching Products with Emotional Intelligence (25:20) - – Building Healthy Marketing Teams from Day One (32:00) - – Boundaries, Burnout, and Blocking Time on Your Calendar (38:15) - – Women in Tech & Saying No to Say Yes (43:40) - – Calm in the Storm: MKG’s Legacy & Alexandra’s Clarity (49:30) - – Technical Empathy: Learning Code & Security+ Certification (57:10) - – Asking Better Questions, Building Better Teams (01:03:50) - – Alexandra’s Q4 Goal: Date with Intention (01:08:10) - – Chocolate Tortes, OC Throwbacks & Kristen Bell Cameos (01:12:40) - – Closing Thoughts & Where to Connect

What if sales, marketing, and product actually worked as one? Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales.Tea Time with Tech Marketing Leaders is powered by MKG Marketing; the digital marketing agency that helps cybersecurity and B2B SaaS brands get found, get leads, and close deals. (00:00) - Welcome to Tea Time with Tech Marketing Leaders (00:45) - Meet Matt Kanaskie: From Telemarketer to Revenue Team Leader (03:10) - Why Content is the Glue Between Product, Sales, and Marketing (05:35) - The Challenge of Prioritization Across Teams (08:50) - Listening to Customers to Shape Product Roadmaps (11:15) - Flexing Fast: When Sales Needs Trigger a Marketing Pivot (13:20) - Building One Unified Revenue Team (Retreats Included!) (16:00) - Aligning 2025 Goals Across Sales, Marketing & Product (19:15) - Leaving Room for Change: Why Your Plan Needs Asterisks (21:30) - Template First: How Guardrails Unlock Sales Creativity (24:50) - Personalization Without Going Rogue (27:15) - Sales, Product, Marketing: The Hidden Debate Behind Quotes (30:40) - Moving at the Speed of Sales (33:00) - – The Modern Buyer's Journey is Broken (Now What?) (35:10) - Go-To-Market Experiments: From SEO to Billboards (38:00) - Why Inbound Feels Like Spam & Outbound Feels Broken (40:00) - Making Cold Calling Suck Less (Fun Trophies FTW) (42:20) - Blitz Days, AI Feedback Loops & Faster Messaging Iteration (45:10) - How to Use Data to Pivot in Real Time (47:25) - Planning for Resource Constraints in 2025 (50:10) - Final Thoughts on Alignment, Empathy & Shared Wins (52:15) - Where to Find Matt Online & What He's Excited About Personally (53:20) - Outro: Powered by MKG Marketing! Get Found, Get Leads, Close Deals

Champions aren’t who they used to be.Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means).He gets into the real talk around:What a CRO is actually responsible for nowWhy modern buying committees are so complex (and how to map them)How to spot, support, and activate your true internal championsThe convo digs into what makes or breaks buy-in, the weight of social proof, and why trust is your brand’s strongest currency right now.Also: AI in content creation, measuring brand momentum through search volume, and why ignoring branded search terms might be costing you more than you think.Connect with Andrew on LinkedIn: https://www.linkedin.com/in/ammorton/Understand how User Voice drives customer satisfaction through the roof. Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing Inc. Our tailored digital marketing strategies for B2B SaaS organizations are transparent and measured - making every impression count. Work with us: https://mkgmarketinginc.com/(00:00) - Redefining Champions in the Customer Journey (02:48) - The Role of the Chief Revenue Officer (05:58) - Understanding the Modern Customer Journey (09:13) - Navigating the Buying Committee (12:13) - The Importance of Champions (15:03) - Activating Champions for Growth (18:01) - The Complexity of the Buyer’s Journey (20:48) - Channels and Strategies for Engagement (24:09) - Building Brand Awareness and Authority (33:22) - The Importance of Buy-In and Social Proof (37:45) - Leveraging AI in Content Creation (41:12) - The Shift Back to Brand Awareness (46:50) - Building Trust and Authenticity in Marketing (51:54) - The Role of Brand in Search and Lead Generation

Kerry Guard welcomes Bill Macaitis, a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes the role of customer-centric metrics, such as Net Promoter Score (NPS) and time-to-value, in driving long-term success. The conversation also touches on the impact of PLG, the power of freemium models, and how companies can use content marketing to engage and educate their audience effectively. Tune in to gain valuable insights from a GTM expert and learn how to optimize your growth strategy.(00:00) - - Introduction and Guest Overview (03:37) - - Bill Macaitis’ Journey into Marketing (06:18) - - Capital Efficiency and Modern GTM Challenges (09:06) - - Defining Go-to-Market (GTM) (12:43) - - Who Should Own GTM Strategy? (16:56) - - Breaking Down Silos Between Sales, Marketing, and Success (18:36) - - Customer-Centric Metrics Beyond Revenue (22:38) - - Measuring Experience and Fun in B2B Products (27:38) - - Simplicity, Ease of Use, and Reducing Friction (31:11) - - Favorite GTM Motions and Content Strategy (35:27) - - Scaling Content Creation with AI and Process (39:13) - - Creating Valuable, Pain-Point Driven Content (41:14) - - Combining Content with Product-Led Growth (PLG) (44:36) - - Misconceptions and Challenges with PLG (47:14) - - Freemium Models and Nurturing Long-Term Users (50:02) - - Bill’s Personal Passions and Q4 Outlook (51:38) - - Closing Remarks Click here to watch a video of this episode.

Host Kerry Guard interviews Arpine, VP of Global Demand Gen at ThreatConnect, about waterfall metrics, data-driven marketing, and sober networking at conventions. Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos). Connect with Arpine on LinkedIn: https://www.linkedin.com/in/arpine/ to dive into any of these topics discussed in this episode. This podcast is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend. Want to learn more about all of our guests featured? Feel free! https://mkgmarketinginc.com/podcasts/marketing-leaders/#episodes(00:00) - Welcome & Hiatus Recap (02:00) - Meeting Arpine at Cyber Marketing Con (06:00) - Trade Show Takeaways: RSA & Buyer Intent (10:00) - Human Connection in the Booth: People first, product second (14:00) - Sales + Marketing: From Silos to Shared Revenue Goals (19:00) - The Reverse Waterfall: Goal-Setting with Realistic Conversion Rates (24:00) - Hypothesis-Driven Optimization (29:00) - Attribution & Influence Beyond Last Touch (34:00) - Brand & Demand Gen: Measuring the Intangibl (39:00) - Closing: Connect with Arpine, Joy & hang with MKG at Future remote board game sessions Click here to view the episode transcript.

On this episode of Tea Time with Tech Marketing Leaders, guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI. The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind—or your budget.Mark shares hard-won lessons from his journey as a five-time GTM leader, including what most teams get wrong about attribution, why “Wake the Dead” campaigns are his go-to ABM move, and how to stop chasing perfect and start shipping. He also drops tips for building stronger marketing teams, pushing back on unrealistic KPIs, and staying creative in an AI-first world.If you’re curious how podcasting fits into ABM (spoiler: it works), Mark breaks down how his own show, GTM After Hours, opens doors, starts real conversations, and even helps guests land jobs. He also shares why marketers and sales teams need to celebrate wins together—and how a quarterly bonus and a well-timed compliment can go a long way.This show is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend.Want to grow faster on LinkedIn with 70 percent less effort? Check out Aware using our affiliate link: https://useaware.co?via=mkgCome for the GTM talk, stay for the fake webinars, 8-track tapes, and rapid-fire theme song questions. Whether you're leading a team or just getting your footing, this episode is stuffed with insight and personality. (00:00) - Introduction to Marketing Leadership and AI (03:13) - The Importance of Storytelling in Marketing (05:45) - Transitioning from Doing to Inspiring in Marketing (08:57) - Understanding Data and Attribution Models (11:57) - Setting Realistic KPIs and Targets (15:03) - Account-Based Marketing (ABM) Strategies (18:05) - Creative Campaigns and Engagement Techniques (20:51) - Leveraging AI in Marketing (24:06) - Hiring for Creativity vs. Experience (26:18) - Creative Thinking in Interviews (27:15) - Sales and Marketing Alignment (28:45) - Empathy in Marketing and Sales (30:46) - The Role of AI in B2B Marketing (33:50) - Effective Outbound Strategies (35:41) - Building Relationships through Podcasting (38:14) - Leveraging Podcasting for Sales (41:32) - Challenges of Podcasting in B2B (43:32) - The Importance of Action in Marketing (49:19) - Learning from Failures in Leadership (53:10) - Finding Balance in a Fast-Paced World

Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data. Story of what immigrating to the UK and becoming a recognized expert in her field. We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands. Alina emphasizes the need for diversity in marketing and the role of storytelling in effective presentations - especially for those who are introverted. Connect with Alina on LinkedIn: https://www.linkedin.com/in/atimofeeva/ Thanks, MKG, for sponsoring this podcast episode! Tailoring digital marketing strategies for B2B SaaS organizations are transparent and measured. Learn how MKG makes every impression count: https://mkgmarketinginc.com/Need some love with your video content, podcast, or live event broadcasts? Connect with Your Podcast Sidekick, ahem quirky creative, here: https://www.linkedin.com/in/elijah-drown/

How do you stand out in a world where AI writes the first draft (and sometimes the final say)? Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human insight still beats automation.Connect with Mike on LinkedIn. Sponsored by MKG Marketing : SEO & digital ads for complex B2B brands. (00:00) - Introduction to AI in Marketing (02:54) - The Rise of Fractional Marketing (06:09) - Navigating AI's Impact on Marketing (09:14) - The Importance of Messaging and Positioning (12:08) - SEO vs. Generative Engine Optimization (14:58) - Building Authority in a Competitive Landscape (18:13) - The Role of PR and Brand Alignment (20:47) - Authenticity in Marketing (24:14) - Data-Driven Marketing Strategies (26:54) - Customer-Centric Marketing Approaches (29:52) - Emotional Engagement in Marketing (33:03) - Final Thoughts and Advice

"How do you speak to your audience?"Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation.Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing. They dive into the complexities of engagement on LinkedIn, the impact of algorithm changes on impressions, and the ongoing struggle between performance, authenticity in content creation. In this conversation, the speakers delve into the importance of authenticity in marketing, particularly on platforms like LinkedIn, as well as how they balance between performance and authenticity, emphasizing that while it's essential to engage and entertain an audience, and should not come at the cost of genuine representation. As well, Alex flips the script and puts Kerry on the hot seat discussing the energy required for effective performance, the necessity of understanding one's subject matter, and the value of sharing knowledge without pretending to know everything. Ultimately, they highlight the joy of content creation and the importance of being true to oneself while engaging with an audience. And, for Alex, petting his one year old cat. Check out how Aware helps grow faster on LinkedIn with 70% less effort. Get started for free: https://app.useaware.co/Connect with Alex on LinkedIn and learn from his daily wisdom: https://www.linkedin.com/in/alexcboyd/This episode is brought to you by MKG. Want tailored digital marketing strategies for B2B SaaS organizations are transparent and measured? Want to make every impression count? Run (don't walk) to this link: https://mkgmarketinginc.com/ (00:00) - The Influence of Feedback on Creativity (02:54) - Navigating Career Transitions and Discovering Passion (05:59) - Understanding Human Behavior in Marketing (08:59) - The Challenges of LinkedIn Engagement (12:02) - Algorithm Changes and Their Impact on Impressions (14:46) - The Performance vs. Authenticity Dilemma (17:47) - Balancing Professionalism and Authenticity in Content Creation (27:17) - Authenticity in Marketing (30:06) - The Energy of Performance (36:30) - Navigating Knowledge Gaps (43:17) - The Balance of Performance and Authenticity (49:05) - Finding Joy in Content Creation

"I call what I do message therapy."Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends? Great messaging. Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and the need for a strong value proposition. Joel also highlights the challenges of aligning messaging with audience needs and the importance of collaboration across teams to create effective communication strategies (stop being like everyone else!). The importance of parallel processing in workshops, the creation of a messaging database, and the iterative nature of messaging that allows for audience testing. The conversation emphasizes understanding pain points in messaging, the significance of unique communication styles, and the balance between technical jargon and human language. Closing with insights on how to improve messaging and connect with audiences more effectively.Check out resources from this nerd who talks good: https://messagespecs.comJoel loves LinkedIn. Sometimes he says smart things. Connect with him to feel smarter-er: https://www.linkedin.com/in/joelmbenge/This episode is brought to you by MKG Marketing! Meaningful relationships and measurable results while making every impression count: https://mkgmarketinginc.com/ (00:00) - Introduction to Messaging Strategy (02:56) - The Journey of Joel Benge (06:05) - Understanding Messaging and Its Importance (08:52) - Challenges in Messaging and Marketing (12:04) - The Philosophy of Messaging (14:46) - Finding Your Unique Value Proposition (18:09) - The Role of Emotion in Messaging (21:04) - Building Credibility Through Stories (24:02) - The Process of Effective Messaging (26:53) - Navigating the Messaging Journey (28:40) - Parallel Processing in Workshops (31:20) - Building a Messaging Database (33:14) - Iterative Messaging and Audience Testing (39:34) - Understanding Pain Points in Messaging (46:54) - The Importance of Unique Communication (50:06) - Balancing Technical Jargon with Human Language

What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing that branding is not just about aesthetics but is a crucial fuel for business growth. They discuss the challenges of building connections, the need for a strong brand voice, and the importance of repositioning in a competitive market. The conversation highlights the significance of customer feedback in shaping brand strategy and the necessity of being authentic and engaging in B2B marketing.Discover your brand's secret weapon by subscribing to the Badass Mob Newsletter: https://www.badasserybyb.com/the-badass-mob-newsletterMKG tailors digital marketing strategies for B2B SaaS making every impression count: https://mkgmarketinginc.com/Learn more from Kerry and her Marketing Team in bite-sized content on YouTube: https://www.youtube.com/@ttwtmlWant to find your inner creative? Go on an adventure with Your Podcast Sidekick who's now hosting done-for-you D&D Adventure Parties: Connect on LinkedIn to book an adventure party today: https://www.linkedin.com/in/elijah-drown/ (00:04) - Brand Strategy for Revenue Growth (10:54) - Strategic Repositioning for Brand Growth (27:30) - Developing Brand Voice for Consistency (33:58) - Building Consistent Brand Voice for Success (38:24) - Building Brand Messaging for Connection (55:20) - Embracing Morning Workouts and final thoughts

"Attribution models need to evolve to account for AI and dark funnel dynamics." -- Anne Gotay, Growth VP and Co-FounderKerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance of attribution in understanding the buyer journey. Anne also shares her perspective & insights on navigating the dark funnel, the significance of building relationships with CISOs, and the need for a data-driven approach to marketing. Kerry and Anne also delve into the complexities of marketing attribution, the importance of understanding the buyer journey, and the role of content and AI in shaping marketing strategies. As well, the challenges of measuring success in marketing, the need for continuous iteration, and the significance of engaging with customers to enhance marketing effectiveness. Not to mention Kerry and Anne underscoring the importance of patience and understanding in the marketing process, particularly in the context of the evolving landscape of buyer behavior and technology.Connect with Anne Gotay on LinkedIn: http://linkedin.com/in/anne-gotay/Explore the companies Anne leads:cubicsquared.ai/dropzone.ai/Meet the staff behind MKG and the magic sauce behind the custom strategies making every impression count: https://mkgmarketinginc.com/about/team/Does your content need a sweet shot of creativity? Follow this quirky creative, and MKG's Creative Director, on LinkedIn: https://www.linkedin.com/in/elijah-drown/ (00:00) - Introduction to the Guest and Her Journey (01:27) - From BDR to Marketing Leader in Cybersecurity (04:12) - Navigating Challenges in Cybersecurity Marketing (08:02) - Current Challenges at Dropzone AI (11:47) - The Importance of Attribution in Marketing (12:16) - Understanding the Dark Funnel (20:07) - Navigating Attribution Challenges (25:21) - Engaging with CISOs and Building Relationships (26:47) - Understanding Attribution in Marketing (30:00) - Navigating the Buyer Journey (33:43) - The Role of Content in Attribution (39:46) - Leveraging AI for Marketing Insights (45:52) - Iterating on Marketing Strategies

Engaging with customers directly leads to better marketing outcomes. People are realizing they have problems faster.Thereasa Roy joins Tea Time host, Kerry Guard, to explore the evolving landscape of product marketing, emphasizing the importance of customer engagement and the challenges marketers face today. Thereasa shares her journey from sales to product marketing, highlighting the significance of understanding customer needs and the market. They discuss the impact of AI and changing buyer dynamics, stressing the need for marketers to adapt their strategies to meet the demands of informed consumers. In this conversation, the speakers discuss the evolving landscape of marketing, particularly in the context of cybersecurity. They emphasize the importance of understanding customer needs, developing effective marketing strategies, and building trust with potential clients. The discussion covers the buyer's journey, the significance of live demos, and the necessity of targeting the right audience with clear problem-solution messaging. The speakers advocate for a return to basics in marketing, focusing on quality interactions and authentic relationships with customers.Connect with Thereasa Roy on LinkedIn: http://linkedin.com/in/thereasaroy/Thanks, MKG, for sponsoring this podcast episode! Tailoring digital marketing strategies for B2B SaaS organizations are transparent and measured. Learn how MKG makes every impression count: https://mkgmarketinginc.com/Need some love with your video content, podcast, or live event broadcasts? Connect with Your Podcast Sidekick, ahem quirky creative, here: https://www.linkedin.com/in/elijah-drown/ (00:00) - Introduction and Context Setting (03:53) - Journey into Product Marketing (11:56) - The Importance of Customer Engagement (18:09) - Challenges in Product Marketing Today (22:06) - Shifting Buyer Dynamics and Communication Strategies (22:49) - Identifying Customer Needs and Solutions (24:31) - Marketing Strategies for Problem Solving (26:53) - Navigating the Buyer’s Journey (30:06) - Building Trust and Relationships (32:08) - The Messy Middle of Marketing (35:01) - Targeting the Right Audience (38:40) - Leveraging Live Demos for Engagement (42:35) - Back to Basics: Problem-Solution Marketing

In this episode of Tea Time with Tech Marketing Leaders, Jen VanAntwerp shares her extensive experience in marketing across various industries, including cybersecurity. She discusses her journey from automotive to healthcare and finally to cybersecurity, highlighting the importance of community and knowledge sharing in the industry. Jen also introduces her nonprofit, Sober and Cyber, which aims to create inclusive networking events without the pressure to drink. She emphasizes the significance of thoughtful event planning, content strategy, and the need for a welcoming environment in professional settings.Watch Jen's sober networking movement unfold by connecting on LinkedIn: https://www.linkedin.com/in/jenvanantwerp/Learn more about this "swiss army knife" marketing professional: https://www.jvanconsulting.com/Tea Time with Tech Marketing Leaders Sponsor: MKG Marketing tailors digital marketing strategies for B2B SaaS organizations are transparent and measured to make every impression count. You're welcome: https://mkgmarketinginc.com/ Want to tell your story on video, podcasts, or live events? Holler at Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview (00:00) - Introduction and Background of Jen VanAntwerp (01:53) - Career Journey and Transition to Cybersecurity (05:39) - The Importance of Community in Cybersecurity (07:25) - Generalist Skills and Content Strategy (09:36) - Event Planning and Sober and Cyber (10:03) - The Origin of Sober and Cyber (15:25) - Creating Inclusive Networking Events (20:10) - Thematic Events and Engagement Strategies (28:39) - Mocktails and Event Experience (34:32) - Final Thoughts and Future Plans

"It's a dating game for brands and influencers."Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof. Sammy also explores how brands can reconnect with their audiences by showcasing their human side and leveraging employee advocacy.Take a peak at Sammi's portfolio: https://samminormanportfolio.my.canva.site/Connect with Sammi on LinkedIn (swearing is optional): https://www.linkedin.com/in/samminorman/Learn how MKG Marketing makes every impression count: https://mkgmarketinginc.com/

"SEO has done us a disservice in the way we think about content."Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving demand.Nerd out on doing marketing the right way, Dungeons and Dragons (yeah, she's a big fan), and talking shop with Sarah: https://www.linkedin.com/in/sarahhartlandPodcast Sponsor: The Marketing Agency, MKG, that focuses on meaningful relationships & measurable results: https://mkgmarketinginc.com/Behind the scenes Producer-ing Magic by Elijah Drown (Creative Director, Your Podcast Sidekick): https://yourpodcastsidekick.com/p/yps-overview (00:00) - The Evolution of Demand Generation (02:52) - Navigating the Challenges of Startups (05:56) - The Shift from SEO to Content Marketing (08:49) - Generative AI and Content Creation (11:53) - The Importance of Brand Awareness (15:02) - The Future of Account-Based Marketing (18:12) - Finding Balance in Marketing Strategies

Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the good of the community? Earn your free marketing data audit thanks to @improvado5508 : https://improvado.io/tea-timeConnect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/#cybersecurity #b2bmarketing #contentstrategy (00:00) - Introduction: Tea Time with Tech Marketing Leaders (02:10) - Aurora Starita's Journey and Career Path (06:25) - Challenges in Modern Marketing (09:47) - The Shift in Content Strategy (10:45) - Engaging Technical Audiences (19:58) - Understanding Technical Buyers (30:15) - Effective Communication with Technical Audiences (39:46) - The Importance of Ungating Content

Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth.Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplzLearn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overviewChapters00:00 The Reality of Renting vs. Owning Equity11:55 Building Skills Through Experience17:10 The Importance of Community in Marketing24:55 Creating Authentic Connections in Business32:44 The Value of Trust in Marketing39:36 The Art of Building Relationships46:01 Investing in Marketing: Mortgage vs. Rent#cybersecurity #digitalmarketing #b2b

"You can't just show up to sell anymore."George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success. George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand. Have a listen: https://www.bareknucklespod.com/Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamideMKG is a proud partner of @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/Chapters00:00 Introduction to George Kameed and His Journey02:49 The Role of Anthropology in Marketing06:09 Bridging the Gap: Technology Providers and Buyers09:01 The Challenge of Storytelling in Cybersecurity12:14 Understanding Business Needs in Messaging15:07 The Importance of Customer Success17:54 Account-Based Marketing and Nuanced Messaging21:10 Connecting with End Users for Effective Marketing23:55 The Right First Hire: Customer Success27:12 Founders' Marketing Missteps and Lessons Learned30:14 Navigating the Changing Landscape of Marketing35:23 The Importance of Messaging and Storytelling42:54 Building a Customer-Centric Approach49:48 The Shift from Traditional Content to Engaging Formats55:06 The Role of Sales in a New Era#cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo

"Red flags matter."Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment.Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/4/5 Dentists agree that maple syrup will 10x your creativity: https://yourpodcastsidekick.com/p/yps-overview#marketingstrategy #networking #jobsearch #personalbranding #career (00:00) - Introduction and Guest Background (03:03) - Career Journey and Marketing Insights (05:45) - Job Search Challenges and Strategies (08:59) - Data-Driven Job Search Process (12:11) - Networking and Coffee Chats (15:11) - Leveraging Referrals and Building Connections (18:06) - Navigating Recruiter Interactions (22:36) - Free Resources and Community Engagement (25:36) - The Power of Networking and Paying It Forward (28:40) - Effective Follow-Up Strategies (30:08) - Leveraging Technology in Job Applications (32:52) - Overcoming Imposter Syndrome in Job Applications (34:39) - Maintaining Momentum in Job Searches (36:36) - Building a Supportive Community (39:14) - Final Thoughts and Encouragement

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. She's back and we're diving into the importance of mental health, framing, and positive self-talk. Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ Check out Blink Ops: https://www.blinkops.com/Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 2 (00:00) - Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. (00:00) - Chapter 4 (00:00) - week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 6 (00:00) - back and we're diving into the importance of mental health, framing, and positive self-talk. (00:00) - Chapter 8 (00:00) - with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ (00:00) - out Blink Ops: https://www.blinkops.com/ (00:00) - Chapter 11 (00:00) - why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - Chapter 13 (00:00) - Intro (02:51) - Catch-up with Aileen since last guest appearance (06:25) - Laid off. Now what? (11:13) - Benefits of hiring a coach (16:00) - Standing tall is good for your mental health (22:00) - Sharing gratitude (22:55) - Noticing the reward of hard mental work (25:00) - Being intentional about interviewing for a great fit (26:30) - What did you look for in your dream job? (29:18) - Important leadership attributes (33:45) - When did you know you found a great fit? (37:05) - Feeling vs outcome after first rejection (39:50) - Separating yourself from the social chaos during tough times (41:30) - Feeling called to merry mindfulness and marketing (43:00) - New Live Event with Kerry and Aileen (45:00) - Process behind landing your dream job with Blink Ops (48:00) - Final Thoughts

Kelsey, a Marketing Communications Director at Entro Security, spills the tea:- Her unconventional path to marketing (which started in high school)- Nailing brand position and standing out- Working with visual creative and neurotypical learners- Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. This episode is soooo good (pinky promise). Sharing some links with love: - Learn more about Entro security: https://entro.security- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/- Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs. https://mkgmarketinginc.com/- Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/ (00:00) - Intro (02:50) - Where are you now, Kelsey? (05:00) - reminiscing about how Kerry and Kelsey got into Marketing (06:30) - Looking back (unconventional path to Marketing) (10:05) - Marketing is always flowing (14:40) - Different types of learners (17:00) - Deciding how and where to speak to customers? (19:25) - Building a marketing foundation (22:05) - When to park great ideas and pivot (24:04) - What does your marketing foundation look like? (26:45) - Foundation. Iterate. Create. Review. Take Risks. Expand Ideas. (29:30) - Nailing positioning and standing out (32:20) - Putting a marketing spin on internal presentations (36:00) - Who are the people behind the ICP? (38:00) - Convert tech solutions into something easy to absorb (42:50) - Street interviews. How will you create it? (48:30) - Live Q&A with viewers (01:02) - What brings you joy?

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/Prefer to listen while you multi-task? Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6EExpert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/#digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing #marketing (00:00) - Intro / Taryn is feisty! Let's go! (00:26) - Thanksgiving (00:52) - Introducing Taryn Talley (01:57) - Taking some time off (year end) (02:30) - Taryn shares her work experience (05:04) - Agency and Growth Marketing PoV (08:34) - Marrying creative + data (10:40) - The Lazy Susan of Marketing (14:17) - Always have a plan b (big networking events) (16:30) - Creating that memorable experience (18:27) - Secret sauce behind getting in top 3 tough ranking Google keywords (21:07) - How do you convince people to attend events? (23:40) - The balance act - event funding + sponsorships (25:47) - Sponsor package ideas (27:20) - Truths about event ROI. (29:57) - Building a community via WhatsApp (31:37) - Circle of Influence (35:53) - That event "snowball" effect (38:20) - Keeping your cool (40:32) - Go solo or work with a team? (42:44) - How will AI effect the industry? (45:11) - Outro/Ending (00:00) - Chapter 23

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtmlExpert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview (00:00) - Intro + AI (06:30) - Writing + language AI (07:00) - If I can’t be bothered to write then why should I be bothered to read it? (10:45) - Missing out; original thought - spend time (13:30) - Vision and how of where we want to go - LinkedIn strategy (18:45) - Bronwen Hudson and her Panel - Cyber Marketing Con (27:30) - Market research posts : targeting people that care about what she does (28:25) - Connecting with experts (30:30) - People don’t like being sold too (32:00) - value creation - two way street (33:00) - Opposite of value (40:00) - Best posts on an airplane (43:00) - Brand building story post cringe (44:10) - All gravy. (46:40) - Community creation - bring personality

Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch. Connect with Vladlena on LinkedIn: https://www.linkedin.com/in/vladlenamitskaniouk/Learn more about Kerry Guard the host of Tea Time: https://mkgmarketinginc.com/about/team/kerry-guard/Episode Sponsor - MKG Marketing! Creative meaningful relationships with measurable results: https://mkgmarketinginc.com/

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product. This episode is sponsored by Improvado. We've been using Improvado for several years and love how we can connect many back-end marketing systems together, view data fast and easy, while understanding the direct impact to your sales. Take advantage of your free marketing data audit today. Tea Time with Tech Marketing Leaders is created by MKG Marketing. We make every impression count.Want to spill more marketing and brand tea with our guest? Connect with Anita Moorthy on LinkedIn.Click here to watch a video of this episode.

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy.RoninClark Barron on LinkedIn

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy.Heidi Joy Tretheway on LinkedIn

Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships.IsoflowAnri du Toit on LinkedIn

In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experience in SaaS and tech marketing, and gain insights into optimizing your marketing approach for success.FundThroughNadia Milani on LinkedIn

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. DaseraDavid Mundy on LinkedInFull transcript on ⁠⁠⁠⁠MKG Marketing

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close ModeDan Sanchez on LinkedInFull transcript on ⁠⁠⁠MKG Marketing

In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world.Inclusive AgileEvan Patterson on LinkedInFull transcript on ⁠⁠MKG Marketing

In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals.Stack OverflowEric Martin on LinkedInFull transcript on ⁠MKG Marketing

In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. SynsaberMiad Moussawi on LinkedInFull transcript on MKG Marketing

In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. Kirkham IronTechKindsey Haynes on LinkedInFull transcript at ⁠⁠MKG Marketing

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies.They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. WildcatechoElizabeth Hague on LinkedInFull transcript at ⁠MKG Marketing

Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly.IllumioAdam Aragon on LinkedInFull transcript at MKG Marketing

Trevor van Woerden, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers!---Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.

Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools. Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers!---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers.But WHEN and HOW we is anyone's game.In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads.Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation and conversion.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it. It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry. We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they doing it? What waves are they making, and how does it impact the industry? --- Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back.Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 11:30am ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met. Join us on Thursdays around 11:30am ET or listen wherever you podcast.#ttwtml #marketingpodcast---Website- Spotify- Linkedin- Youtube Channel- Apple Podcast: https://podcasts.apple.com/us/podcast/tea-time-with-tech-marketing-leaders/id1483655266