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First up, we have Marguerite Yeo. This is a special conversation to me as Marguerite and MKG Marketing have a long standing relationship having worked together since Marguerite’s days at VMware back in 2014. Marguerite is now at Nutanix and has been for three months. Congratulations Marguerite! I hope all is going well. In our conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing verse product marketing and the pros and cons of both and why Marguerite’s heart lives with Demand Generation. Season 9: Spotify Playlist

On this episode Kerry Guard chats with Chris Ott, CEO of Creative Blue. Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are! Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a big believer in story and has a very direct approach on how brand can tell their story. Season 9: Spotify Playlist

In this episode Kerry Guard chats with, Diana Morante, Marketing Director at Richo where she works in the education department helping schools get the necessary STEM equipment to keep their students on the cutting edge… I loved this conversation. I got to nerd out super hard on STEM and education which I’m super passionate about and so is Diana! It was an amazing conversation and such an honor. Season 9: Spotify Playlist

On this episode Kerry Guard chat with Joshua Kanter, CMO of Encora. Josh and I dig into how Marketing and Product and work together. So many times organizations are set up in silos and don’t necessarily coordinate. Josh and I talk through how to work through and towards a more unified organization across departments and how to bring the customer voice to the table in doing so. Season 9: Spotify Playlist

On this episode Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at Happy Nest. Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just getting going a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell existing customers isn’t always on the radar. Jeanne thinks it should be not just on your radar, but something all brands are actively doing. And she walks us through why and how. Season 9: Spotify Playlist

In this episode Kerry Guad chats with, Genepha Murphy, CMO at Five9. We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9. Resources Spotify Playlist LinkedIn

In this episode, Kerry Guard had the pleasure of speaking with Delitha Morrow Coles. Delitha and Kerry connected over LinkedIn and after one 20 minute conversation with her, Kerry knew this was going to be a special episode. Delitha is the Global Corporate Communications Leader at NCR corporation in Atlanta. She is an award-winning, results driven leader who develops strategic communication programs that engage, education, and inspire employees and build company brand and reputation. She has extensive B2B experience with large, global brands, and is passionate about employee engagement. Season 9: Spotify Playlist

Season 8!! Industry Thought Leader Mark Schaefer joins to discuss the third marketing rebellion, focusing on people. He sets the tone for the entire season. Mark is a globally-recognized blogger, speaker, educator, consultant, and author. As Executive Director of U.S.-based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK government.

Friday Ahrenby, CMO of Get Accepted joins Kerry Guard to discuss how she’s building a global team and staying connected. LinkedIn Profile GetAccept

Tara Pawlak is the Head of US Marketing at GetAccept. She is a dynamic marketing expert who has over 15 years of experience in Marketing Operations and Automation, Marketing Strategy and Demand Generation, Marketing Technology and B2B Lead Generation. She joins to discuss breaking into a new market and positioning a product internationally. Season 8 Spotify Playlist GetAccept

Tal Valler is the Director of Global Marketing at Centrical. He joins us from Brooklyn New York and with the sounds of the city as the backdrop Tal and Kerry Guard dig into why Demand Gen is the new Lead Gen and how to make a personalized impact when talking to your broader audience.

Niki Wilson is the Director of Sales and Marketing for ClickClaims. She shares how she brings new customers along through personalized customer journey via LinkedIn. From awareness, to connection, to close. Here are the tools Niki uses: LinkedIn Sales Navigator LinkedHelper 2 LinkMatch Zapier Our Season 8 Playlist: Spotify Playlist

When we were children, and people asked us what we wanted to be when we grew up, not one of us said, "MARKETING LEADER!" We each have a unique story on how we found marketing or in some cases, how Marketing found us. For David Mundy, head of marketing at Accurics, it was a symbiotic relationship. One he is deeply passionate about. In this episode David takes us on a journey through how he met Marketing, fell in love with Data and team building, and how he truly believes that Marketing should be a key pillar to the success of any organization... you build it then marketing brings them to it. Season 8 Spotify Playlist

Martina Trucco is the VP of Corporate Marketing at Clari, a revenue operations software. She is an award winning tech marketer specializing in helping leaders build trust through what she calls "radical transparency". Our Season 8 Playlist: Spotify Playlist

For this final episode, I had the opportunity to chat with Gabrielle Dalvet, and Natalie Cantave. Natalie is Product Marketing Manager at Cohere Health, and Gabrielle is Director of Marketing at Vendr. Gabrielle and Natalie started Marketing Women, it's a Slack channel of marketing women who support one another. Suppose that they have a small virtual gatherings around hot topics with experts who lead those gatherings. They started in December of 2020 and they have been growing exponentially. Mark wrote, in The Marketing Rebellion, that building communities is one very important tactic in leading as a human company. So what better way to wrap up the season than to give you a real case study of two women who have done just that?

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore, a omni-channel store solution to help Direct-to-Consumer (D2C) retailers. He is the head of Go To Market and Demand Generation. ‘Omnichannel’ is the blending of channels; for retail, there are no specific silos but a seamless customer experience. He describes it as a more wholistic approach, whether the customer is shopping online or in store. “A customer is a customer no matter how they shop.”

Lorena Morales, VP of Marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist.

Margy Feldhuhn, CEO at InterviewConnections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances.

Quincy Johnson is a Marketing and Technology Strategist who teaches at the University of Texas at Dallas. He lectures primarily on how to effectively utilize social media marketing. He started in inside sales as has discovered the wide range of social and martech as it relates to technology companies. Social Selling For Quincy, social media is the grand Truman Show: a great experiment to observe and document the way humans form connections and present stories. People have access to share whatever and whenever they want. For brands, the pandemic has forced them to create an identity and ‘meet people where they are’ but not cross the line into just selling. Many sales reps have had to “dust off their LinkedIn” and get down to forming connections in a remote world. Pro-tip: please don’t follow up five times on unreplied inMail message. Staying true to one’s message allows for better buy-in; for instance, Simon Sinek sharing tid-bits and helpful information, while still having a selection of books and content available for purchase. For Quincy, he argues that the executives (even via ghostwriters) needs to drive vision and the sales teams can be on the ground making connections, create 1 to 1 relationships. C-Suites have the ability to both garner attention and inspire internal commitment from their teams. Evangelists have a way of captivating audiences and crafting industry-shifting visions. Petting the Belly of the Puppy As discussed on previous episodes, LinkedIn and Facebook have different superpowers and can offer various techniques on engagement. The latter is more of the ‘softer’ side of the company, in terms of demonstrating culture and community. Quincy mentions that TikTok has an enormous audience and brands can have the latitude to reach a variety of niche markets; the algorithm doesn’t discriminate on previous content. However, it’s an ever-changing platform that some videos garner a few hundred views and one could blow up reaching multiple millions of screens. YouTube is another, more established platform which requires people to build a channel; there is incredible value because millions go to the platform for information- from learning a new skill to fixing a sink. Demonstrating expertise on how to do what you do can garner leads and provide value. In addition, by learning how to navigate a platform, the future workforce can become skilled and implement those systems down the line. He advocates an entrepreneurial mindset when learning and implementing new technologies and strategies. This was only a high-level overview of our conversation with Quincy. Be sure to listen to the full episode and the rest of the season on all streaming platforms!

Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team build and maintain relationships while working from home. Agile Resource: Agility Is Key with Lisa Furrow

Max Borges joins to discuss running public relations agency and How To Be Fan-F*cking-Tastic! Max Borges runs a Public Relations (PR) agency that works exclusively with consumer tech companies. He employs 50 incredibly talented people and has built a profile of 50 clients. When starting, he mentions AFM (anything for money) wherein he built an agency to fill any need that would bring in a paycheck. He also hosts the “Unconventional Genius” podcast where he interviews authors and other industry-driving leaders in hopes to share stories and inspire listeners. Both he and Kerry focus on impacting the client’s bottom line through pipeline creation. + Pivoting from Sales to PR + The Four Stages of Growth + Life Is An Open-Book Test Read the full overview on MKG Marketing Are you a Marketing Leader working in Tech? Be our guest!

Michael Sherlock, Chief Potential Officer at Shock Your Potential, at joins to discuss how to effectively use the mirror test when determining if an employee is properly trained.

On the Season 7 premiere, Larry Long Jr., Director of Collegiate Sales at Teamwork joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams. Larry has a goal to change 1,000 lives in 2021. Not B2B or B2C but rather P2P, people to people sales. The most successful people care about others first. For Larry, sales is playing matchmaker; finding the right partnerships between products or services and individual’s wants and needs. They may not know what they need but it is a perfect opportunity for the salesperson to offer that service or assistance. When faced with failure or obstructions Larry allows remembers the acronym FIDO- Forget-about It, Drive On. Try to not get bogged down with the rough patches of work-life because they will only slow you down in the future. When in conversation, strive for a 53-47 split. Listening is an excellent opportunity to learn.

Gwen Lafage, Manager at Sköna - European HQ, joins to discuss how they create impactful branding for B2B tech companies, marrying brand awareness and lead generation. LinkedIn: https://www.linkedin.com/in/gwen-lafage-9500381/ Website: https://www.skona.com Apply to be on Tea Time with Tech Marketing Leaders

Lawrence Elliot joins to discuss conversion copywriting. Conversion Copywriting Creating In-Depth, PILLAR Content that can be written in a way that both informs and persuades. The best copywriters pass what Lawrence calls the ‘barstool test’; in order to put the reader at ease, imagine as if you were sitting in a restaurant with the reader. By writing in a conversational tone, you invite the reader in and avoid confusing them with complicated industry jargon. To build this perfect storm of growth, you’ll need an irresistible offer, understanding of sales psychology that drives your ideal customers, and the writing chops to weave a story that engages that audience into making a direct response. By following three steps, companies are able to employ content as a method of lead generation. Providing valuable information Positioning product/service as an industry leader Drive engagement, (email opt-in, call to action) Headlines need a solid hook and a solid graphic because people see the image first then read headline. If you don’t position your business along the way, a call to action won’t hit home. By utilizing a CHALLENGE/SOLUTION framework, companies can structure their content efficiently. Apply to be on Tea Time with Tech Marketing Leaders

In order to construct a high performing team, you have to ask during the hiring process - Would you enthusiastically re-employee the people on your team? Paul advocates utilizing the classic, Norton's balanced scorecard of company effectiveness as well as 9 key foundational elements to create a high-performing team. Check out Paul's Mentoring Website HERE - https://www.buildlivegive.com/sales And listen to his podcast Build, Live, Give HERE - https://paulhigginsmentoring.com/podcast/ Be our guest on Tea Time With Tech Marketing Leaders: https://mkgmarketinginc.com/resources/mkg-podcast-guest/

Alex Dunn, head of Levelset, joins to discuss the importance of building a content machine. Alex Dunn has been a friend of MKG for a long time. He is a results-oriented business development professional in B2B and B2C marketplaces; he specializes in driving traffic through content solutions Alex is the Head of Demand at Levelset, a payment solutions company for the construction industry. They’ve created a platform to alleviate roadblocks, get people paid. Alex started with video content creation while getting his MBA in Massachusetts, and went on to sell his production company in 2016. That venture primarily focused on video testimonials for B2B tech companies. He honed his craft and started to replicate the success using similar content creation patterns. As Ben Horowitz quoted in The Hard Thing About Hard Things, “There’s no silver bullet, there’s only a ton of lead bullets”. A new company must operate and define itself around a core philosophy. There’s not going to be one quick and easy solution for all problems; most of the time, the answer will be one specific solution replicated over and over. For Levelset, the mission and main question was ‘how do we drive the most traffic to our site?’ The solution that Alex found was to become a media company (within their niche). Levelset leverages data to create a news website for the construction industry- from news, payment disputes, trends, they seek to grow thought leadership. Rather than ABC, the sales team shifted their focus to providing quality service. Their mantra is ‘help first, sell second’; this multifaceted approach builds trust, brand recall, and expands inbound traffic. In addition to being a reliable helping hand, creating content demonstrates the human element and often forges a connection with the reader. Apply to be on Tea Time with Tech Marketing Leaders

Originally from Australia, Paul Higgins is a business mentor, podcaster, and publisher who helps coaches and consultants to help build profitable and sustainable online businesses. He previously spent 18 years at the Coca Cola company, managing $700 million in marketing strategy across the world. This conversation shares insight into how set up effective processes to run a global remote team. Shifting away from his 12-14 hours of meetings per day at Coca Cola, Paul tries to keep the team to be as 'meeting free' as possible. They utilize Voxer, a voice chat platform that allows for instant communication across timezones. By utilizing this technology, Paul's team can effectively execute work 24 hours a day, from Melbourne to the Maldives to Colombia. Everyone will update a key focus, biggest win, and one area they need help. Every Friday, they update rewards summary. They utilize Asana for project management as a bible; every task done by team members is noted and can be set up as repeatable tasks in order to keep the business on track. Trying to use too many tools can lead to friction; by keeping the amount low, you can streamline tasks and never miss a project. Dub, like Loom, allows the recording and sharing of processes which makes training and sharing recordings of meetings easier.

Adam Mendler, host of the podcast Thirty Minute Mentors, joins to discuss the importance of understanding your superpower as early as possible. From Los Angeles to Wall Street, Adam Mendler has learned some hard-earned lessons. While earning an MBA at the Anderson School of Management (UCLA), Adam interned in entertainment (Universal). Upon graduation, he returned to finance and worked in large corporate firms. After nearly a decade, Mr. Mendler wanted to try something different, to build his own success. He founded the Velos Group in 2012 with his brother. They built three companies under the umbrella: Beverly Hills Chairs - the biggest refurbished furniture store in Los Angeles, a fully online cigar shop, and a life insurance software. He wanted to have more of an impact as it is nearly impossible to do so early on in career at older, bureaucratic companies. Adam wanted to contribute right away; building firms from scratch allowed Adam to build upon lessons from other companies. Apply to be on Tea Time with Tech Marketing Leaders

This week, Marlo Oster joins to discuss the delicate balancing act of project management. She is the entire marketing force at Work Patterns, an app that streamlines management best practices through templates and simplified user experience (UX). The firm is an extremely young, seed-funded startup (out of Beta in August 2020). While the company may be new, Marlo is a veteran of the industry, having spent ten years in client-facing roles at various martech and adtech startups. True to the fast nature of the industry, she rose from individual contributor to the executive-level in a matter of six years. Apply to be on Tea Time with Tech Marketing Leaders

Aileen Horgan, VP Marketing at Gremlin, joins to discuss executing fearlessness in content creation and nurturing trust among team-members. "People that work with you and for you don't have to like you, they just have to trust you." Apply to be on Tea Time with Tech Marketing Leaders

Arel Moodie is a multi-talented professional speaker and bestselling author. He has spoken to over 650,000 people in 48 states and 5 countries. His podcast The Art of Likability was rated the Number 1 career podcast in iTunes and is listened to in 178 countries worldwide helping people build better relationships with people. Arel Moodie joins to discuss how public speaking can be utilized to generate leads and create demand. Apply to be a guest on Tea Time With Tech Marketing Leaders

2021, finally!! We've got some fantastic changes coming to the podcast starting with a new name - Tea Time with Tech Marketing Leaders! We hope that this new name and format can better help our audience grow big, fast through meaningful, measurable marketing. In addition, we're changing our release schedule and releasing all of Season 6 next Monday, January 11th! You can binge to your heart's content. 8 New Episodes to start off your new year right, coming 1/11/2021!

On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making friends. The sales game has shifted; old models have faded into obscurity. Success is more often achieved when representatives choose to "sell greatly" rather than to "always be closing", to nurture a relationship instead of extracting a prize. *Editor's Note- Thank you so much for tuning in this year! We have some exciting plans in store for Season 6, coming 2021! Have a wonderful and safe holiday season! -Kerry & Austin

Renato Agrella, Founder of 2A Consulting, joins to discuss how he helps build partnerships and utilize storytelling to communicate highly technical messaging. His firm simplifies the complex stories in ways to make it easier for an unknowing audience member to just hop in and understand the key elements. Whether they've been aware of the offer for 5 years or 5 minutes, the content needs to create an intriguing story and communicate the potential value add.

This week, Tish Millsap joins to discuss how to directly connect marketing spend to revenue. For the past 6 years, she has helped dozens of companies implement and sustain effective demand-gen and revenue-boosting solutions.

Jonathan Pogact is the VP of Marketing at Seamless.AI. He was the previous VP of Marketing for Drips, a text messaging software that helps brands deliver conversion results. He joins this week to discuss the power of text messaging in business development and solving the 'always on' problem.

Tamsen Webster joins to discuss, "The Red Thread", a method to help audiences, organizations, and individuals build and tell the story of their big ideas. The result? Real, transformative change. She works with individuals and organizations on how to talk about their ideas so that other people will act on them. "Your idea, business, product, or service is an answer. It is a new way to slay an old monster."

Christopher S. Penn is the Chief Data Scientist/Co-founder of Trust Insights. He is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. Too often, marketers get caught up in the heaps of data without coming to a viable conclusion. If a decision isn't reached, all the statistics and metrics are ultimately useless. As he neatly puts, "analytics without action is a recipe you cook but never eat."

On this week's podcast, Anna Hrach joins to debunk a few widely-believed myths surrounding content production. Content is a piece of the puzzle that stretches over the entire marketing ecosystem. It remains the primary way in which brands communicate with their audience.

On the Season 5 Premiere, our guest is David Liljegren, the President & COO of ADK America. His mission is to aid brands in the complicated process of healthcare marketing. This particular industry requires marketers with a deft touch, who are able to concisely communicate their value propositions. To keep the focus, David encourages the team to keep these four core questions top of mind- What is the business goal? What is the right message? Who is the right audience? When is the right time to engage?

Klyn Elsbury is a keynote speaker, author, and executive trainer. Through her consulting and bestselling book, I Am___:The Untold Story of Success, she helps leaders identify their unconscious motivators and utilize them to grow both personally and professionally.As well, Klyn offers helpful insight and bite-sized pieces of wisdom from ordinary people who have overcome incredible odds.This podcast is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend. Want to learn more about all of our guests featured? Feel free! https://mkgmarketinginc.com/podcasts/marketing-leaders/#episodesWant to grow faster on LinkedIn with 70 percent less effort? Check out Aware using our affiliate link: https://www.useaware.co/?via=mkg

Kathleen Booth is the VP Marketing for Attila Security. Her Mission - To help clients bolster inbound marketing utilizing fundamental tactics. By creating compelling content and cultivating community, brands are able to successfully grow. Her podcast Inbound Success helps marketers adjust their strategy and find the key niche for their development.

Carolyn Lyden is the President/Lead SEO of Search Hermit. Her goal is to help established women-owned businesses improve their online visibility through SEO and content strategy that drives sustainable growth and creates a more substantial online presence.

AJ Huisman is a coach for chief marketing officers (CMOs) and their teams on how to work better in an effort to generate better business outcomes. His Mission- to offer a fresh perspective and mediate between marketing teams and the CMOs. He pushes the executes to be the chief rainmakers or drivers of change within their organizations.

Pam Didner is a passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing. She is the author of The Modern AI Marketer and Effective Sales Enablement.Her mission- to help bridge the gap between sales and marketing teams so they can work efficiently and grow together.

Sean Amster is the Manager for Digital Content Solutions at The Hershey Company. He also teaches digital marketing as a comprehensive subject at Pennsylvania State University.His Mission: Oversee innovation and transformation processes to make data-driven decisions in demand generation and overall efficiency.

Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales.Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate.

Maurina Venturelli is a Senior Director of Demand Generation at Sumo Logic and Kate Gigax is the Founder of Development Corps. Kate is Maurina's leadership coach with a mission to challenge and support high-achieving women in reaching their goals.

Heather Seasholtz is the Director of Meeting and Event Management. Her mission is to aid organizations in shifting from live events to virtual meetings in response to the new world of COVID-19. From restructuring sponsorships to reformating content to coaching speakers on the chat function, Heather has helped clients adapt to our new circumstances.