#57: Engaging Companies with Marcus LaRobardiere
Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore, a omni-channel store solution to help Direct-to-Consumer (D2C) retailers. He is the head of Go To Marke
Back on T-R-A-C-K · Kerry Guard
Audio is streamed directly from the publisher (op3.dev) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Marcus LaRobardiere joins to discuss the power of account based marketing (ABM).
Marcus LaRobardiere is the Senior Director of Marketing at NewStore, a omni-channel store solution to help Direct-to-Consumer (D2C) retailers. He is the head of Go To Market and Demand Generation. ‘Omnichannel’ is the blending of channels; for retail, there are no specific silos but a seamless customer experience. He describes it as a more wholistic approach, whether the customer is shopping online or in store. “A customer is a customer no matter how they shop.”