#33: David Liljegren - Digital Marketing Gets Back To Basics
On the Season 5 Premiere, our guest is David Liljegren, the President & COO of ADK America. His mission is to aid brands in the complicated process of healthcare marketing. This particular industry requires marketers with a deft touch, who are able to
Back on T-R-A-C-K · Kerry Guard
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Show Notes
On the Season 5 Premiere, our guest is David Liljegren, the President & COO of ADK America. His mission is to aid brands in the complicated process of healthcare marketing. This particular industry requires marketers with a deft touch, who are able to concisely communicate their value propositions. To keep the focus, David encourages the team to keep these four core questions top of mind- What is the business goal? What is the right message? Who is the right audience? When is the right time to engage?