Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging
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Show Notes
Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging.
Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off.
This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging.
She's back and we're diving into the importance of mental health, framing, and positive self-talk.
Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/
Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/
Check out Blink Ops: https://www.blinkops.com/
Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/
- (00:00) - stop using Fear, Uncertainty, and Doubt in our marketing messaging.
- (00:00) - Chapter 2
- (00:00) - Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off.
- (00:00) - Chapter 4
- (00:00) - week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging.
- (00:00) - Chapter 6
- (00:00) - back and we're diving into the importance of mental health, framing, and positive self-talk.
- (00:00) - Chapter 8
- (00:00) - with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/
- (00:00) - out Blink Ops: https://www.blinkops.com/
- (00:00) - Chapter 11
- (00:00) - why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/
- (00:00) - Chapter 13
- (00:00) - Intro
- (02:51) - Catch-up with Aileen since last guest appearance
- (06:25) - Laid off. Now what?
- (11:13) - Benefits of hiring a coach
- (16:00) - Standing tall is good for your mental health
- (22:00) - Sharing gratitude
- (22:55) - Noticing the reward of hard mental work
- (25:00) - Being intentional about interviewing for a great fit
- (26:30) - What did you look for in your dream job?
- (29:18) - Important leadership attributes
- (33:45) - When did you know you found a great fit?
- (37:05) - Feeling vs outcome after first rejection
- (39:50) - Separating yourself from the social chaos during tough times
- (41:30) - Feeling called to merry mindfulness and marketing
- (43:00) - New Live Event with Kerry and Aileen
- (45:00) - Process behind landing your dream job with Blink Ops
- (48:00) - Final Thoughts