Season 14 · Episode 201
Alyssa Maker: Cutting Campaign Timelines with AI and Team Alignment
November 24, 202548m 42s
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Show Notes
Your marketing workflow takes 4 weeks to approve a campaign?
Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.
In this episode of Back on T-R-A-C-K, we unpack:
Why “AI visibility” and “agentic workspaces” are the future of B2B.
How to make data, creativity, and innovation work together.
What global demand gen looks like when it actually works.
If you’re ready to move from slow approvals to real pipeline, this is your playbook.
Topics
marketingb2bpodcastkerry guardtea time with tech marketing leadersdigital marketingmarketingmkg marketing