Kelby Johnson: Digital Marketing Meets Authentic Brand Messaging
Kelby Johnson gets real when talking about messaging for his healthcare brand Providence Health. Creating a succinct message across 150+ hospitals, internal teams, and local caregivers is a daunting task. Not surprisingly (if you know him) Kelby rises to
Back on T-R-A-C-K · Kerry Guard
Audio is streamed directly from the publisher (op3.dev) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Kelby Johnson gets real when talking about messaging for his healthcare brand Providence Health. Creating a succinct message across 150+ hospitals, internal teams, and local caregivers is a daunting task. Not surprisingly (if you know him) Kelby rises to the occasion. See how he created real, authentic messaging, helped produce ideas and content, distributed across the company, and measured its success thus far.
LinkedIn: https://www.linkedin.com/in/kelbyj/
Providence Blog: https://blog.providence.org/
Hosing is Health: https://blog.providence.org/topic-spotlight-housing-is-health