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Lisa Farrow: Digital Marketing Meets Agile Frameworks
Season 1 · Episode 23

Lisa Farrow: Digital Marketing Meets Agile Frameworks

The traditional 'waterfall' approach to project execution is outdated and no longer effective in these unprecedented times. Lisa Farrow is a marketing agilist encouraging teams to use Agile frameworks, such as Scrum and Kanban, to ensure that they meet an

Back on T-R-A-C-K · Kerry Guard

June 1, 202056m 50s

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Show Notes

The traditional 'waterfall' approach to project execution is outdated and no longer effective in these unprecedented times. Lisa Farrow is a marketing agilist encouraging teams to use Agile frameworks, such as Scrum and Kanban, to ensure that they meet and exceed customer expectations. By remaining nimble and iterating constantly, teams are able to deliver a product that is exactly what the client wants and within the means of the team's capabilities. 

Topics

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