Samantha Stone: Digital Marketing Meets the Sales Funnel
Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales. Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive re
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Show Notes
Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales.
Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate.