PLAY PODCASTS
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1,820 episodes — Page 33 of 37

Ep 220Why Bother With a Site Migration? -- Doug Bell // Searchmetrics

This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 1 of our conversation, we are going to walk through Searchmetrics' site migration, design, and planning. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 20, 202013 min

Ep 219The Everything Is Data Philosophy -- Michelle Robbins // Aimclear

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 5 of our conversation, we are going to talk about Michelle's philosophy about how everything is data. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 17, 202013 min

Ep 218How SEO and Engineering Can Co-Exist -- Michelle Robbins // Aimclear

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 4 of our conversation, we are going to talk a little bit more about how SEOs and engineers can co-exist peacefully. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 16, 202013 min

Ep 217Incorporating SEO Into Your Integrated Marketing Efforts -- Michelle Robbins // Aimclear

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 3 of our conversation, we're going to talk about incorporating SEO into your integrated marketing efforts. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 15, 202013 min

Ep 216What SEOs Can Learn from Brand Marketers -- Michelle Robbins // Aimclear

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 2 of our conversation, we are going to discuss what SEOs can learn from brand marketers. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 14, 202012 min

Ep 215Why Brand Marketers Think Everything Is Content -- Michelle Robbins // Aimclear

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In today's episode, we discuss why brand marketers think everything is content. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 13, 202015 min

Ep 214How SEO Fits Into Your CMO's Marketing Mix After the Corona Virus -- Doug Bell // Searchmetrics

Today we're going to publish an episode telling you what you need to know about the landscape of digital marketing and specifically SEO after the outbreak of Covid19. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decision. In today's episode, we are going to talk about some of the digital marketing tactics and how SEO is impacting CMOs marketing decisions today. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 10, 202015 min

Ep 213CMO's Guide to Post-Covid19 World Segmentation -- Doug Bell // Searchmetrics

Today we're going to publish an episode telling you what you need to know about the landscape of digital marketing and specifically SEO after the outbreak of Covid19. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decision. In today's episode, we are going to discuss what Searchmetrics is seeing in terms of the digital marketing and the SEO landscape.Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 9, 202016 min

Ep 212Is Covid19 a Plague for CMO’s or an Opportunity for SEOs? -- Matt Colebourne // Searchmetrics

Today is a special edition of Voices of Search podcast. Joining us is Matt Colebourn, who's the Global Chief Executive Officer at Searchmetrics, which is both the Voices of Search podcast's primary sponsor, and an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 3 of our conversation, we are going to talk about how the outbreak of the Corona virus and the economic impact it has created is affecting marketing and the SEO community.Connect With: Matt Colebourne: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 8, 202017 min

Ep 211Searchmetrics CEO's View of the Evolving SEO Landscape -- Matt Colebourne // Searchmetrics

Today is a special edition of Voices of Search podcast. Joining us is Matt Colebourn, who's the Global Chief Executive Officer at Searchmetrics, which is both the Voices of Search podcast's primary sponsor, and an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In today's episode, we're going to dive into Matt's view on the global SEO landscape as it exists today. Connect With: Matt Colebourne: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 7, 202019 min

Ep 210Seasoned Marketing Exec's Decision to Become the CEO of Searchmetrics -- Matt Colebourne // Searchmetrics

Today is a special edition of Voices of Search podcast. Joining us is Matt Colebourn, who's the Global Chief Executive Officer at Searchmetrics, which is both the Voices of Search podcast's primary sponsor, and an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In today's episode, we are going to discuss why he decided to take the role of global CEO at Searchmetrics.Connect With: Matt Colebourne: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 6, 202017 min

Ep 209SEO Impacting of Corona on Our Home Lives --March Winners and Losers -- Tyson Stockton // Searchmetrics

Today we're going to look back on the month and talk about some of the trends behind some of the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, the VP of Services at Searchmetrics. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 3, 202017 min

Ep 208SEO Impacting of Corona on How We Communicate --March Winners and Losers -- Tyson Stockton // Searchmetrics

Today we're going to look back on the month and talk about some of the trends behind some of the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, the VP of Services at Searchmetrics. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 2, 202018 min

Ep 207Impact of COVID-19 on Local Business SEO -- Ana Raynes // Simplified Impact

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO of Simplified Impact, which is a digital marketing agency for small businesses that empowers businesses to feel confident in executing digital strategies and locally focused marketing campaigns. In part 3 of our conversation, we're going to talk about the changing landscape of local SEO in the wake of the coronavirus outbreak.Connect With:Ana Raynes: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 1, 202012 min

Ep 206Converting Local SEO Visibility Into Leads -- Ana Raynes // Simplified Impact

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO of Simplified Impact, which is a digital marketing agency for small businesses that empowers businesses to feel confident in executing digital strategies and locally focused marketing campaigns. In part 2 of our conversation, we're going to talk a little bit about converting your SEO visibility into leads. Connect With:Ana Raynes: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 31, 202012 min

Ep 205Optimizing Your Content and SEO for Local Impact -- Ana Raynes // Simplified Impact

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO of Simplified Impact, which is a digital marketing agency for small businesses that empowers businesses to feel confident in executing digital strategies and locally focused marketing campaigns. In part 1 of our conversation, we are going to be talking about optimizing your content for local SEO impact.Connect With:Ana Raynes: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 30, 202014 min

Ep 204How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert -- Michael King // iPullRank

Today we rebroadcast our conversation with Michael King, the Managing Director of iPullRank and the Owner of Underground Hip Hop, a 20-year old e-commerce site focused on independent hip-hop music. In today's episode, we are going to learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more.Connect With: Michael King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 27, 202035 min

Ep 203From Econ Teacher to $25MM in Search ARR -- Wil Reynolds // Seer Interactive

Today we rebroadcast our conversation with Wil Reynolds, Founder & Director of Strategy at SEER Interactive. In today's episode, Wil is going to share the story of his transition from being a high school economics teacher in Philadelphia to launching and scaling a search agency to produce $25MM in annual recurring revenue. Connect With:Wil Reynolds: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 26, 202031 min

Ep 202Coronavirus (Covid-19) Impact on SEO -- Jordan Koene // Searchmetrics

Today we continue our conversation about how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics.  Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 24, 202014 min

Ep 201Managing SEO in a Time of Crisis -- Jordan Koene // Searchmetrics

Today we'll discuss how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 23, 202016 min

Ep 200Structured Data -- Jordan Koene // Searchmetrics

Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure.Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 20, 202023 min

Ep 199Finding & Fixing Robots.txt and Other Technical Issues -- Jordan Koene // Searchmetrics

Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web! Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 19, 202023 min

Ep 198Rich and Featured Snippets -- Sebastien Edgar // Searchmetrics

Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Joining us is Sebastien Edgar, SEO Specialist at Searchmetrics. Connect With:Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 18, 202024 min

Ep 197CMO's Metrics for Measuring SEO Success -- Doug Bell // Searchmetrics

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we are talking about the KPIs for measuring SEO success. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 13, 202012 min

Ep 196Executive Guide to Positive ROI From SEO -- Doug Bell // Searchmetrics

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we discuss operational tips for driving positive ROI through SEO. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 12, 202012 min

Ep 195Traps & Pitfalls of SEO for CMO’s -- Doug Bell // Searchmetrics

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we are going to talk about some of the pitfalls of SEO for CMOs. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 11, 202013 min

Ep 194Best Practices for CMO's to Drive SEO Success -- Doug Bell // Searchmetrics

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we're going to continue our discussion by talking about the realities of SEO success for CMO's.Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 10, 202015 min

Ep 193The Myths CMO’s Believe About SEO -- Doug Bell // Searchmetrics

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we discuss the myths CMOs believe about SEO. Connect With:Doug Bell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 9, 202018 min

Ep 192Mobility's Impact on Voice Search -- Courtney Cox Wakefield // Cwake.Digital

This month we're taking a long look at the small screen to help you understand what you need to know about SEO optimization for mobile devices. Joining us today is Courtney Cox Wakefield, who is the Co-Author of Voice Search, the new search engine. Outside of being an Author, Courtney is also the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode, Courtney is going to tell us a little bit about how mobility is impacting voice search.Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 6, 202016 min

Ep 191Newzdash: Google Trends, News & Realtime KW Analysis -- John Shehata // Newzdash

This month we're taking a quick look at a new product that we think that you might be interested to optimize your SEO and content marketing efforts. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast and the Founder of Newzdash. In today's episode, we are going to talk about a new product called Newzdash.Connect With:John Shehata: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 5, 202011 min

Ep 190Optimizing Media Sites for Mobile SEO -- John Shehata // Conde Nast

This month we're going to be taking a long look at the small screen to help you understand what you can do to optimize your mobile SEO efforts. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast. In today's episode, we are going to talk about his thoughts on optimizing media sites for mobile.Connect With:John Shehata: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 4, 202011 min

Ep 189What Google's Update Tell Us About How to Audit Content -- Jordan Koene // Searchmetrics

Today we're going to talk about auditing your content for the quality signals that Google really cares about. Joining us today is Jordan Koene, who is an SEO strategist and an Advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 3, 202023 min

Ep 188Finding Local SEO talent for Territory Expansion & Migrations -- Aleyda Solis // Orainti

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 3 of our conversation, we're going to talk a little bit about one of the most commonly used time for an SEO agency or remote SEO agency managing a web migration and expansion. Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 28, 202013 min

Ep 187Managing Relationship With a Remote Agencies -- Aleyda Solis // Orainti

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 2 of our conversation, we are going to talk about how to manage the relationships with remote agencies.Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 27, 202013 min

Ep 186Differences Between US & EU SEO Agencies -- Aleyda Solis // Orainti

Today we're going to be discussing how to manage SEO agency relationships across the globe.  Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 1 of our conversation, we are going to talk about the differences between the US and European based agencies.Connect With:Aleyda Solis: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 26, 202016 min

Ep 185Duplicating Content Without Duplicating Content -- Jordan Koene // Searchmetrics

Today, we're going to be doing some SEO problem solving related to how to create content that might be considered duplicate content without actually duplicating content. Joining us is Jordan Koene, who is a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 25, 202015 min

Ep 184CRO Tools That Make the Most out of Your SEO Efforts -- Lukas Haensch // Pathmonk

This month we're focusing on understanding and optimizing the relationships SEO agencies have with their in-house SEO partners. Joining us is Lukas Haensch, the Founder of Pathmonk, which is an AI driven technology that provides an effortless customer acquisition channel to automatically grow clients from website and social media traffic. In part 2 of our conversation, we're going to talk about how agencies can blend SEO data with other sources to optimize for conversions. Connect With:Lukas Haensch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 21, 202013 min

Ep 183Google’s View On Technical SEO -- Lukas Haensch // Pathmonk

This month we're focusing on understanding and optimizing the relationships SEO agencies have with their in-house SEO partners.  Joining us is Lukas Haensch, the Founder of Pathmonk, which is an AI driven technology that provides an effortless customer acquisition channel to automatically grow clients from website and social media traffic. In part 1 of our conversation, we are going to talk about what agencies need to know about how Google views technical SEO.Connect With:Lukas Haensch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 20, 202023 min

Ep 182OMG... Another Google Update -- Jordan Koene // Searchmetrics

Today we'll be discussing how Google has shaken up the SEO landscape. Joining us today is Jordan Koene, who is a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 19, 202012 min

Ep 181The Secrets to Agency Life Success -- Chris Long // Go Fish Digital

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 2 of our conversation, we're going to talk about what life is really like working inside an agency. Connect With: Chris Long: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 18, 202016 min

Ep 180Career Day: Becoming an Agency Lifer -- Chris Long // Go Fish Digital

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 1 of our conversation, we're going to talk about Chris' career path and how he ended working at Go Fish Digital. Connect With: Chris Long: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 17, 202016 min

Ep 179Managing Agency Relationships

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 5 of our conversation, we are going to talk about managing agency relationships. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 14, 202011 min

Ep 178How to Evaluate If an Agency Is Right for You?

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 4 of our conversation, we are going to talk about how to evaluate if an agency is right for you. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 13, 202012 min

Ep 177When Do You Need an Agency?

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 3 of our conversation, we are going to talk about whether you need an agency or not. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 12, 202013 min

Ep 176What Are the Products / Engagements That Agencies Provide?

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 2 of our conversation, we discuss what are the projects and types of engagements you can expect from your agency providers.Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 11, 202013 min

Ep 175What Are the Types of SEO Agencies and Services

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 1 of our conversation, we are going to discuss what are the different types of SEO agencies and services. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 10, 202013 min

Ep 174SEO Predictions for Media Companies -- John Shehata // Conde Nast

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast. In today's episode, we are going to talk about his predictions for 2020. Connect With:John Shehata: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 7, 202020 min

Ep 173How Business Will Use Voice Search In 2020 -- Courtney Cox Wakefield // Cwake.digital

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 2 of our conversation, we talk about some of the changes happening in 2020 in the business landscape for voice search. Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 6, 202013 min

Ep 172Why Local Will Be the Biggest Source of Voice Search Growth in 2020

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 1 of our conversation we discuss Courtney's predictions for voice search in 2020.Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 5, 202016 min

Ep 171Life After Algo Update Season -- Winners and Koenes (Jan 2020)

Today we're going to take a look back and talk about some of the biggest trends behind some of the biggest movers, shakers and slackers in the SEO world. Joining us today is Tyson Stockon, who is Searchmetrics' Director of Services. He's dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 4, 202027 min