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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1,895 episodes — Page 33 of 38

Ep 295Similarities between SEO & Brick & Mortar Retail

Today we're going to talk about the similarities between Brick &Mortar Retail and SEO. Joining us is Matt Colebourne, the CEO at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better and more data driven decisions. Show NotesConnect With: Matt Colebourne: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 4, 202017 min

Ep 294The Most Useful Winners & Losers Episode of All Time -- Tyson Stockton // Searchmetrics

Today, we're going to take a look back on the month and talk about some of the trends behind some of the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 3, 202027 min

Ep 293How to win in search even if your website isn’t -- Chris Dickey // Visably

Today we're going to talk about improving your search visibility. Joining us is Chris Dickey, the Founder and CEO at Visibly, which uncovers impactful brand visibility strategies across all your target keywords. In part 3 of our conversation, we discuss how to win in search even if your website isn't.  Show NotesConnect With: Chris Dickey: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 31, 202015 min

Ep 292The truth behind Search Engine Visibility -- Chris Dickey // Visably

Today we're going to talk about improving your search visibility. Joining us is Chris Dickey, the Founder and CEO at Visibly, which uncovers impactful brand visibility strategies across all your target keywords. In part 2 of our conversation, we discuss the truth behind search engine visibility.  Show NotesConnect With: Chris Dickey: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 30, 202015 min

Ep 291The overlap between PR & SEO -- Chris Dickey // Visably

Today we're going to talk about improving your search visibility. Joining us is Chris Dickey, the Founder and CEO at Visibly, which uncovers impactful brand visibility strategies across all your target keywords. In part 1 of our conversation, we discuss the overlap between PR and SEO. Show NotesConnect With: Chris Dickey: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 29, 202017 min

Ep 290How to source thousands of writers and only hire the top 1% -- Brad Smith // Codeless

Today we're going to talk about creating content at scale. Joining us is Brad Smith, the Founder and CEO of Codeless, a content production company whose content has been highlighted by the New York Times and Business Insider. In part 2 of our conversation, we discuss how to source thousands of writers and only hire the top 1%.  Show NotesConnect With: Brad Smith: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 28, 202014 min

Ep 289A guide to producing hundreds of quality technical articles -- Brad Smith // Codeless

Today we're going to talk about creating content at scale. Joining us is Brad Smith, the Founder and CEO of Codeless, a content production company whose content has been highlighted by the New York Times and Business Insider. In part 1 of our conversation, we discuss how to produce hundreds of quality technical articles. Show NotesConnect With: Brad Smith: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 27, 202014 min

Ep 288Top Mistakes People Make When Producing Content for SEO Purposes -- Vincent D'Eletto // WordAgents

Today we talk about content marketing. Joining us is Vincent D'Eletto, the Owner of WordAgents, which is a premium content production service for small businesses, agencies, and webmasters that ghost writes blog posts, product reviews, website content, product descriptions, and press releases. In part 2 of our conversation, we discuss top mistakes people make when producing content for SEO purposes. Show NotesConnect With: Vincent D'Eletto: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 24, 202012 min

Ep 287How to Create Content That Satisfies Both User Intent and Google Ranking Factors -- Vincent D'Eletto // WordAgents

Today we talk about content marketing. Joining us is Vincent D'Eletto, the Owner of WordAgents, which is a premium content production service for small businesses, agencies, and webmasters that ghost writes blog posts, product reviews, website content, product descriptions, and press releases. In part 1 of our conversation, we discuss how to create content that satisfies both user intent and Google ranking factors. Show NotesConnect With: Vincent D'Eletto: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 23, 202013 min

Ep 286Industry Trends in Q2 -- Winners & Losers -- Tyson Stockton // Searchmetrics

Today we're going to preview Searchmetrics' Q2 in-review webinar. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 3 of our conversation we discuss industry trends in Q2. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 22, 202010 min

Ep 285Technical changes in Q2 -- Winners & Losers -- Tyson Stockton // Searchmetrics

Today we're going to preview Searchmetrics' Q2 in-review webinar. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 2 of our conversation, we discuss technical changes in Q2. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 21, 202010 min

Ep 284Google Updates in Q2 -- Winners & Losers

Today we're going to preview Searchmetrics' Q2 in-review webinar. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 1 of our conversation, we discuss the Google update changes in Q2. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 20, 202011 min

Ep 283Statistical Significance of Correlations Between SEO & Eps?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 5 of our conversation, we discuss the statistical significance of correlations between SEO and EPS. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 17, 202010 min

Ep 282Why SEO Matters More to eComm & Retail EPS

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 4 of our conversation, we discuss why SEO matters more to eComm and Retail EPS. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 16, 202015 min

Ep 281Does a CMO Tenure Impact EPS?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 3 of our conversation, we're going to discuss if a CMO tenure can impact EPS. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 15, 202015 min

Ep 280Does Paid Search or SEO Impact EPS More?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 2 of our conversation, we're going to discuss if paid search or SEO impact EPS more. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 14, 202013 min

Ep 279Correlation between EPS & SEO?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 1 of our conversation, we're going to discuss correlation between EPS and SEO. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 13, 202017 min

Ep 278Evaluating your Technical SEO Foundation -- Kathy Brown // Searchmetrics

Today we're going to talk about technical SEO. Joining us today is Kathy Brown, who is a Senior SEO Consultant at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better, more data driven decisions. In part 2 of our conversation, we're going to discuss how to evaluate your technical SEO foundation. Show NotesKathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 10, 202014 min

Ep 277Changes in Technical SEO -- Kathy Brown // Searchmetrics

Today we're going to talk about technical SEO. Joining us today is Kathy Brown, who is a Senior SEO Consultant at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better, more data driven decisions. In part 1 of our conversation, we're going to discuss changes in technical SEO. Show NotesKathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 9, 202016 min

Ep 276Image Search & Stock Photography -- Jordan Koene // Searchmetrics

Today we're going to be talking about image search. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show Notes Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 8, 202011 min

Ep 275PLAs & the Overlap Between SEO & SEM -- Jordan Koene // Searchmetrics

Today we'll be discussing product listing ads and the overlap between SEO and SEM. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 7, 202014 min

Ep 274What the Heck Is a Web Vital? -- Jordan Koene // Searchmetrics

Today we'll be doing an SEO case study looking at websites. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 6, 202016 min

Ep 273Preparing Your SEO for Another SIP -- Tyson Stockton // Searchmetrics

Today, we're going to talk to you about what we've seen related to the COVID-related shelter in place and how you as an SEO can and should be preparing for another shelter in place if it should happen. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In today's episode, we're going to discuss how COVID has impacted the SEO community and how you can be preparing for a potential, another shelter in place. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 3, 202016 min

Ep 272June Winners & Losers -- Tyson Stockton // Searchmetrics

Welcome to our June, 2020 edition of Winners and Losers on the Voices of Search Podcast. Today, we're going to take a look back on the month and talk about the trends behind some of the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 2, 202019 min

Ep 271An Authority "Non-Content" Audit -- Mike King / iPullRank

Today we're going to talk about why content alone isn't enough to master SEO. Joining us is Mike King, the Founder and Managing Director of iPullRank, which is a digital media marketing studio that produces great results for their clients through a strategy first approach to content marketing analytics, social media search engine optimization, and a host of other services. In part 2 of our conversation, we discuss some of the external factors that influence your SEO performance.  Show NotesConnect With: Mike King: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 30, 202014 min

Ep 270A Technical "Non-Content" Audit -- Mike King / iPullRank

Today we're going to talk about why content alone isn't enough to master SEO. Joining us is Mike King, the Founder and Managing Director of iPullRank, which is a digital media marketing studio that produces great results for their clients through a strategy first approach to content marketing analytics, social media search engine optimization, and a host of other services. In part 1 of our conversation, we're going to discuss a technical non-content audit. Show NotesConnect With: Mike King: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 29, 202015 min

Ep 269How to Evaluate Your B2B SEO Efforts

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and prospects. Joining us is Lillian Haase, the Director of European marketing at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 5 of our conversation, we're going to discuss how you can and should be evaluating your SEO efforts to maximize your B2B impact.  Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 26, 202011 min

Ep 268Optimizing (And Updating) Your Content for B2B Success

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and prospects. Joining us is Lillian Haase, the Director of European marketing at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 4 of our conversation, we're going to talk about optimizing and updating your B2B content for SEO success. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 25, 202014 min

Ep 267How to Use Content as a B2B Lead Gen Tool

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and prospects. Joining us is Lillian Haase, the Director of European marketing at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 3 of our conversation, we are going to discuss how to use content as a B2B lead generation tool. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 24, 202010 min

Ep 266Building a B2B Content Strategy

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and prospects. Joining us is Lillian Haase, the Director of European marketing at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 2 of our conversation, we're going to talk about how to build a B2B specific content strategy. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 23, 202017 min

Ep 265Why SEO Matters More Than Ever for B2B Brands

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and prospects. Joining us is Lillian Haase, the Director of European marketing at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 1 of our conversation, we're going to talk about why SEO matters more than ever for B2B brands. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 22, 202011 min

Ep 264Strategies for Expanding SEO Into Latin America With Zeph Snapp

Today we're rebroadcasting the second part of our conversation with Zeph Snapp, when Zeph discussed the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America leap frogging over desktop computers, laptops, and tablets, and going straight to cell phones, and how should SEOs respond? What is the language strategy for reaching the Spanish-speaking market in the US? In what situations should you decide to not localize at the specific-country level? How can you ensure your audience feels like their content is authentic and written for them, and what are the cost-benefit considerations?Connect With: Zeph Snapp: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 19, 202017 min

Ep 263Content Localization Strategies for Going Global With Zeph Snapp

Today we're rebroadcasting our previous conversation with Zeph Snapp when we reviewed the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content?Connect With: Zeph Snapp: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 18, 202022 min

Ep 262Dealing With Fragmented User Intent -- Kevin Indig // G2

Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP of SEO and Content at G2, which is the world's leading B2B software and services review platform. In part 3 of our conversation, we discuss dealing with fragmented user intent. Show NotesConnect With:Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 17, 202014 min

Ep 261Reverse Engineering User Intent Using SERPs -- Kevin Indig // G2

Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP of SEO and Content at G2, which is the world's leading B2B software and services review platform. In part 2 of our conversation, we discuss reverse engineering user intent using SERPs. Show NotesConnect With:Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 16, 202015 min

Ep 260Reviews & UGC SEO -- Kevin Indig // G2

Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP of SEO and Content at G2, which is the world's leading B2B software and services review platform. In part 1 of our conversation, we're going to discuss reviews and UGC SEO. Show NotesConnect With:Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 15, 202019 min

Ep 259Learning Your Consumer Intent Through SERP Data -- Tyson Stockton // Searchmetrics

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 5 of our conversation, we're going to discuss how you can better understand consumer intent through SERP data.  Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 12, 202016 min

Ep 258Outperforming Your Competitor Using Ranking Data -- Tyson Stockton // Searchmetrics

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 4 of our conversation, we're going to talk about how you can outperform your competitors using ranking data.  Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 11, 202012 min

Ep 257Understanding Historical Trends Using Keyword Data -- Tyson Stockton // Searchmetrics

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 3 of our conversation, we're going to talk about how to mine for historical trends using keyword data. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 10, 202010 min

Ep 256Understanding Demand Using Search Volume -- Tyson Stockton // Searchmetrics

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 2 of our conversation, we're going to discuss how you can understand demand using search volume. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 9, 202012 min

Ep 255What Search Data Is Relevant for Market Insights -- Tyson Stockton // Searchmetrics

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Market Insights Week is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. In part 1 of our conversation, we're going to discuss what search data is relevant for mining market insights. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 8, 202014 min

Ep 254Cultivating Digital Marketing Community -- Jim Christian // Blush Digital

Today we're going to talk about the history of community in SEO. Joining us is Jim Christian, the CEO of Blush Digital, which is a digital marketing agency that combines data-driven technology along with industry leading talent to connect brands and customers together. In part 2 of our conversation, we're going to focus on cultivating digital marketing communities and how Jim is growing and scaling the DMO. Show Notes Connect With:Jim Christian: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 5, 202011 min

Ep 253The History of Community & SEO -- Jim Christian // Blush Digital

Today we're going to talk about the history of community in SEO. Joining us is Jim Christian, the CEO of Blush Digital, which is a digital marketing agency that combines data-driven technology along with industry leading talent to connect brands and customers together. In part 1 of our conversation, we are going to talk about the history of community and SEO. Show NotesConnect With:Jim Christian: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 4, 202014 min

Ep 252Post-COVID SEO Normalization -- Ryan Purtill // Healthline

Today we're going to discuss how search behaviors are changing in the wake of the Corona virus. Joining us is Ryan Purtill, the VP of SEO at Healthline Media, which is now the largest and fastest growing consumer health publisher in the world. In part 2 of our conversation, we are going to discuss how things are going to start getting back to normal. Show NotesConnect With: Ryan Purtill: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 3, 202011 min

Ep 251Changes in SEO User Behavior -- Ryan Purtill // Healthline

Today we're going to discuss how search behaviors are changing in the wake of the Corona virus. Joining us is Ryan Purtill, the VP of SEO at Healthline Media, which is now the largest and fastest growing consumer health publisher in the world. In part 1 of our conversation, we are going to discuss the changes in user behavior in the wake of the Corona virus. Show NotesConnect With: Ryan Purtill: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 2, 202017 min

Ep 250Winners & Losers (May 2020) -- Tyson Stockton // Searchmetrics

Today we're going to take a look back on the month and talk about some of the trends behind some of the biggest movers, shakers and slackers in the SEO world. Joining us is Tyson Stockton, the VP of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 1, 202025 min

Ep 249Why is JavaScript SEO important? -- Björn Darko // Searchmetrics

Today we'll be looking under the hood to provide you with the technical tips you need to make the most out of your SEO strategies. Joining us is Björn Darko, the Director of the Digital Strategies Group at Searchmetrics, which offers SEO consulting, content marketing services, and strategy to software companies around Europe, the Middle East and Africa. In today's episode, we are going to talk about why JavaScript SEO is so important. Show NotesConnect With: Björn Darko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 29, 202017 min

Ep 248What Actions You Should Take From Google Lighthouse? -- Björn Darko // Searchmetrics

Today we'll be looking under the hood to provide you with the technical tips you need to make the most out of your SEO strategies. Joining us is Björn Darko, the Director of the Digital Strategies Group at Searchmetrics, which offers SEO consulting, content marketing services, and strategy to software companies around Europe, the Middle East and Africa. In today's episode, we are going to discuss what actions you can take from Google Lighthouse. Show NotesConnect With: Björn Darko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 28, 202023 min

Ep 247Mailbag: Google Updates, COVID-19 SEO, LinkedIn Delisted -- Jordan Koene // Searchmetrics

Today we'll be talking about a few different topics related to Google's update and how they're adjusting to the current environment. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 27, 202014 min

Ep 246Understanding Your Point of Search Diminishing Returns -- Doug Bell // Searchmetrics

Today we're going to talk about understanding the point of diminishing returns between your paid and organic search campaigns. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 2 of our conversation, we discuss the point of diminishing returns. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 26, 202016 min