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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

1,821 episodes — Page 31 of 37

Ep 321Measuring influencers impact on SEO -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 4 of our conversation, we discuss measuring influencers impact on SEO. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 10, 202012 min

Ep 320How to work with influencers to drive SEO results -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 3 of our conversation, we discuss how to work with influencers to drive SEO results. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 9, 202013 min

Ep 319Where to find influencers to boost SEO performance? -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 2 of our conversation, we discuss where to find influencers to boost SEO performance. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 8, 202014 min

Ep 318How SEO and Influencer marketing work together -- Joe Sinkwitz // Intellifluence

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 1 of our conversation, we discuss how SEO and influencer marketing work together. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 7, 202017 min

Ep 317Keeping Your Web Platform Secure

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that advances the web presence of organizations driven by purpose beyond profit. In part 2 of our conversation, we discuss how to keep your web platform secure. Show Notes Connect With:Chris Yoko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 4, 202016 min

Ep 316Managing Your Brand's Reputation

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that advances the web presence of organizations driven by purpose beyond profit. In part 1 of our conversation, we discuss how to manage your brand's reputation. Show NotesConnect With:Chris Yoko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 3, 202012 min

Ep 315August Winners & Losers -- Tyson Stockton // Searchmetrics

Today we're going to look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 2, 202016 min

Ep 314Leading SEO in a Regulated Industry -- Sebastian Edgar // Square

Today we're going to talk about SEO for your life and your money. Joining us is Sebastian Edgar, SEO lead at Square, which builds common business tools in unconventional ways. In part 2 of our conversation, we discuss leading SEO in a regulated industry. Show NotesConnect With: Sebastian Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 1, 202016 min

Ep 313Transitioning from Agency to In-House SEO -- Sebastian Edgar // Square

Today we're going to talk about SEO for your life and your money. Joining us is Sebastian Edgar, SEO lead at Square, which builds common business tools in unconventional ways. In part 1 of our conversation, we discuss transitioning from agency to in-house SEO. Show NotesConnect With: Sebastian Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 31, 202016 min

Ep 312SEO NEWS: Google Bugs? -- Jordan Koene // Searchmetrics

Today we'll be discussing some recent SEO news with one of our favorite SEOs. Joining us today is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 28, 202017 min

Ep 311Using search data for market research -- Doug Bell // Searchmetrics

Today we're going to talk about using SEO data for market research and insights. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 2 of our conversation, we discuss using search data for market research. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 27, 202014 min

Ep 310Challenge of conducting market research -- Doug Bell // Searchmetrics

Today we're going to talk about using SEO data for market research and insights. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 1 of our conversation, we discuss the challenge of conducting market research. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 26, 202014 min

Ep 309SEO Big Game Hunting -- Jeff Preston

Today we're talking to one of my favorite SEOs who has experienced working at some of the largest brands in the world. Joining us is Jeff Preston, the Director of Product at Realtor, a subsidiary of NewsCorp. In part 2 of our conversation, we discuss integrating SEO and product strategies. Show NotesConnect With: Jeff Preston: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 25, 202014 min

Ep 308Product vs. Marketing Lead SEO -- Jeff Preston

Today we're talking to one of my favorite SEOs who has experienced working at some of the largest brands in the world. Joining us is Jeff Preston, the Director of Product at Realtor, a subsidiary of NewsCorp. In part 1 of our conversation, we discuss integrating SEO and product strategies. Show NotesConnect With: Jeff Preston: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 24, 202015 min

Ep 307Why AI is the right solution for content -- Volker Smid // Acrolinx

Today we're going to talk about content optimization technologies. Joining us is Volker Smid, the CEO of Acrolinx, which is an AI platform that uses a unique linguistics analytics engine to read all your content and provide immediate guidance to improve it. In part 2 of our conversation, we discuss why AI is the right solution for content. Show NotesConnect With: Volker Smid: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 21, 202019 min

Ep 306When to prioritize content optimization -- Volker Smid // Acrolinx

Today we're going to talk about content optimization technologies. Joining us is Volker Smid, the CEO of Acrolinx, which is an AI platform that uses a unique linguistics analytics engine to read all your content and provide immediate guidance to improve it. In part 1 of our conversation, we discuss when to prioritize content optimization. Show NotesConnect With: Volker Smid: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 20, 202018 min

Ep 305Optimizing old vs. creating new content -- Jordan Koene // Searchmetrics

Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss optimizing old vs. creating new content. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 19, 202022 min

Ep 304How to build domain authority from the ground up -- Jordan Koene // Searchmetrics

Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss how to build domain authority from the ground up. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 18, 202015 min

Ep 303Where to start when evaluating your SEO performance? -- Jordan Koene // Searchmetrics

Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss where to start when evaluating your SEO performance. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 17, 202021 min

Ep 302Preparing for the uncertain future of SEO -- Tyson Stockton // Searchmetrics

Today we discuss how COVID outbreak affected consumer behavior. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In last part of our conversation, we discuss preparing for the uncertain future of SEO. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 14, 202011 min

Ep 301The Don't for SEO in the wake of COVID -- Tyson Stockton // Searchmetrics

Today we discuss how COVID outbreak affected consumer behavior. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 4 of our conversation, we discuss the don't for SEO in the wake of COVID. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 13, 202011 min

Ep 300Reconsidering your buyers journey -- Tyson Stockton // Searchmetrics

Today we discuss how COVID outbreak affected consumer behavior. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 3 of our conversation, we discuss how to reconsider your buyers journey. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 12, 202011 min

Ep 299Industries Most Impacted by COVID -- Tyson Stockton // Searchmetrics

Today we discuss how COVID outbreak affected consumer behavior. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 2 of our conversation, we discuss which industries were most impacted by COVID. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 11, 202013 min

Ep 298How COVID Affected Consumer Behavior -- Tyson Stockton // Searchmetrics

Today we discuss how COVID outbreak affected consumer behavior. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 1 of our conversation, we discuss how COVID outbreak affected consumer behavior. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 10, 202011 min

Ep 297Global Domination with International SEO

Today we're going to talk about mastering B2B international SEO. Joining us is Wasif Kasim, the Managing Director of Online Marketing Gurus, an agency that specializes in SEO ad words and social media advertising. In part 2 of our conversation, we discuss global domination with international SEO. Show NotesConnect With: Wasif Kasim: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 6, 202014 min

Ep 296An Online Marketing Guru's B2B SEO Essentials

Today we're going to talk about mastering B2B international SEO. Joining us is Wasif Kasim, the Managing Director of Online Marketing Gurus, an agency that specializes in SEO ad words and social media advertising. In part 1 of our conversation, we discuss an online marketing guru's B2B SEO essentials. Show NotesConnect With: Wasif Kasim: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 5, 202017 min

Ep 295Similarities between SEO & Brick & Mortar Retail

Today we're going to talk about the similarities between Brick &Mortar Retail and SEO. Joining us is Matt Colebourne, the CEO at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better and more data driven decisions. Show NotesConnect With: Matt Colebourne: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 4, 202017 min

Ep 294The Most Useful Winners & Losers Episode of All Time -- Tyson Stockton // Searchmetrics

Today, we're going to take a look back on the month and talk about some of the trends behind some of the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 3, 202027 min

Ep 293How to win in search even if your website isn’t -- Chris Dickey // Visably

Today we're going to talk about improving your search visibility. Joining us is Chris Dickey, the Founder and CEO at Visibly, which uncovers impactful brand visibility strategies across all your target keywords. In part 3 of our conversation, we discuss how to win in search even if your website isn't.  Show NotesConnect With: Chris Dickey: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 31, 202015 min

Ep 292The truth behind Search Engine Visibility -- Chris Dickey // Visably

Today we're going to talk about improving your search visibility. Joining us is Chris Dickey, the Founder and CEO at Visibly, which uncovers impactful brand visibility strategies across all your target keywords. In part 2 of our conversation, we discuss the truth behind search engine visibility.  Show NotesConnect With: Chris Dickey: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 30, 202015 min

Ep 291The overlap between PR & SEO -- Chris Dickey // Visably

Today we're going to talk about improving your search visibility. Joining us is Chris Dickey, the Founder and CEO at Visibly, which uncovers impactful brand visibility strategies across all your target keywords. In part 1 of our conversation, we discuss the overlap between PR and SEO. Show NotesConnect With: Chris Dickey: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 29, 202017 min

Ep 290How to source thousands of writers and only hire the top 1% -- Brad Smith // Codeless

Today we're going to talk about creating content at scale. Joining us is Brad Smith, the Founder and CEO of Codeless, a content production company whose content has been highlighted by the New York Times and Business Insider. In part 2 of our conversation, we discuss how to source thousands of writers and only hire the top 1%.  Show NotesConnect With: Brad Smith: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 28, 202014 min

Ep 289A guide to producing hundreds of quality technical articles -- Brad Smith // Codeless

Today we're going to talk about creating content at scale. Joining us is Brad Smith, the Founder and CEO of Codeless, a content production company whose content has been highlighted by the New York Times and Business Insider. In part 1 of our conversation, we discuss how to produce hundreds of quality technical articles. Show NotesConnect With: Brad Smith: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 27, 202014 min

Ep 288Top Mistakes People Make When Producing Content for SEO Purposes -- Vincent D'Eletto // WordAgents

Today we talk about content marketing. Joining us is Vincent D'Eletto, the Owner of WordAgents, which is a premium content production service for small businesses, agencies, and webmasters that ghost writes blog posts, product reviews, website content, product descriptions, and press releases. In part 2 of our conversation, we discuss top mistakes people make when producing content for SEO purposes. Show NotesConnect With: Vincent D'Eletto: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 24, 202012 min

Ep 287How to Create Content That Satisfies Both User Intent and Google Ranking Factors -- Vincent D'Eletto // WordAgents

Today we talk about content marketing. Joining us is Vincent D'Eletto, the Owner of WordAgents, which is a premium content production service for small businesses, agencies, and webmasters that ghost writes blog posts, product reviews, website content, product descriptions, and press releases. In part 1 of our conversation, we discuss how to create content that satisfies both user intent and Google ranking factors. Show NotesConnect With: Vincent D'Eletto: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 23, 202013 min

Ep 286Industry Trends in Q2 -- Winners & Losers -- Tyson Stockton // Searchmetrics

Today we're going to preview Searchmetrics' Q2 in-review webinar. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 3 of our conversation we discuss industry trends in Q2. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 22, 202010 min

Ep 285Technical changes in Q2 -- Winners & Losers -- Tyson Stockton // Searchmetrics

Today we're going to preview Searchmetrics' Q2 in-review webinar. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 2 of our conversation, we discuss technical changes in Q2. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 21, 202010 min

Ep 284Google Updates in Q2 -- Winners & Losers

Today we're going to preview Searchmetrics' Q2 in-review webinar. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 1 of our conversation, we discuss the Google update changes in Q2. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 20, 202011 min

Ep 283Statistical Significance of Correlations Between SEO & Eps?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 5 of our conversation, we discuss the statistical significance of correlations between SEO and EPS. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 17, 202010 min

Ep 282Why SEO Matters More to eComm & Retail EPS

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 4 of our conversation, we discuss why SEO matters more to eComm and Retail EPS. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 16, 202015 min

Ep 281Does a CMO Tenure Impact EPS?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 3 of our conversation, we're going to discuss if a CMO tenure can impact EPS. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 15, 202015 min

Ep 280Does Paid Search or SEO Impact EPS More?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 2 of our conversation, we're going to discuss if paid search or SEO impact EPS more. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 14, 202013 min

Ep 279Correlation between EPS & SEO?

This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 1 of our conversation, we're going to discuss correlation between EPS and SEO. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 13, 202017 min

Ep 278Evaluating your Technical SEO Foundation -- Kathy Brown // Searchmetrics

Today we're going to talk about technical SEO. Joining us today is Kathy Brown, who is a Senior SEO Consultant at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better, more data driven decisions. In part 2 of our conversation, we're going to discuss how to evaluate your technical SEO foundation. Show NotesKathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 10, 202014 min

Ep 277Changes in Technical SEO -- Kathy Brown // Searchmetrics

Today we're going to talk about technical SEO. Joining us today is Kathy Brown, who is a Senior SEO Consultant at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better, more data driven decisions. In part 1 of our conversation, we're going to discuss changes in technical SEO. Show NotesKathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 9, 202016 min

Ep 276Image Search & Stock Photography -- Jordan Koene // Searchmetrics

Today we're going to be talking about image search. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show Notes Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 8, 202011 min

Ep 275PLAs & the Overlap Between SEO & SEM -- Jordan Koene // Searchmetrics

Today we'll be discussing product listing ads and the overlap between SEO and SEM. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 7, 202014 min

Ep 274What the Heck Is a Web Vital? -- Jordan Koene // Searchmetrics

Today we'll be doing an SEO case study looking at websites. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 6, 202016 min

Ep 273Preparing Your SEO for Another SIP -- Tyson Stockton // Searchmetrics

Today, we're going to talk to you about what we've seen related to the COVID-related shelter in place and how you as an SEO can and should be preparing for another shelter in place if it should happen. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In today's episode, we're going to discuss how COVID has impacted the SEO community and how you can be preparing for a potential, another shelter in place. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 3, 202016 min

Ep 272June Winners & Losers -- Tyson Stockton // Searchmetrics

Welcome to our June, 2020 edition of Winners and Losers on the Voices of Search Podcast. Today, we're going to take a look back on the month and talk about the trends behind some of the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 2, 202019 min