Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This is our 2nd episode with Anatolii Ulitovskyi, CEO of SEO Tools.TV. Yesterday, Anatolii and I talked about his strategies for taking advantage of LinkedIn algorithm and how he's built his following to 50,000 followers. Today, we're gonna talk about how he thinks about mastering YouTube's algorithm. Show NotesConnect With: Anatolii Ulitovskyi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to 1st our episode, SEO Strategy for Linkedin. Today, we're going to talk to an influencer in the SEO world. Joining us is Anatolii Ulitovskyi, who's the CEO of SEO Tools.TV, which is a media property and set of instructional courses that guide SEOs on how to analyze their competitors, highlight their differentiators, choose their priorities, find their weaknesses, create a content plan, and promote their content. He's also a LinkedIn influencer, with over 50,000 followers, and the creator of the very popular and very useful SEO Tools TV Youtube channel. Anatolii and I are going to talk about his strategies for optimizing SEO for Linkedin. Show NotesConnect With: Anatolii Ulitovskyi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the last installment of our Core Web Vitals Week. Again, joining me are Kathy Brown and Karl Kleinschmidt , Senior SEO Consultants for Searchmetrics. So far this week, we've talked about what core web vitals are and how you can make the business case to implement changes related to them. We talked about the three core web vitals, LCP - Largest Contentful Paint, FID - First Input Delay, and CLS - Cumulative Layout Shift. Today, we're going to wrap up core web vitals week talking about advanced core web vitals and how you can monitor them and look forward.  Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 4th installment of our Core Web Vitals Week. So far this week, Kathy, Karl and I have talked about how to make a business case for implementing core web vitals related changes. We talked about the definitions of some of the core web vitals, including LCP. Yesterday, we talked about FID- First Input Delay. Today, we're gonna talk about the last core web vital, which is CLS - Cumulative Layout Shift. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 3rd installment of our Core Web Vitals Week. I am joined by Kathy Brown and Karl Kleinschmidt, Senior SEO Consultants for Searchmetrics. So far this week, Kathy, Karl and I have discussed how you can make the business case for implementing changes related to core web vitals and yesterday, we talked about what LCP is (Largest Contentful Paint). Today, we're going to move on to the second core web vital metric, which is FIB (First Input Delay) and how you can diagnose the implement changes surrounding that metric. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd installment of our Core Web Vitals Week. Joining us for Core Web Vitals Week are both Kathy Brown and Karl Kleinschmidt who are Senior SEO Consultants for Searchmetrics. Kathy, Karl and I have talked about how to make the business case for implementing changes related to core web vitals. Today, we're going to talk about LCP - Largest Contentful Paint and how you can diagnose and implement changes related to that core web vital. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to 1st installment of our Core Web Vitals Week. This week, we're going to publish an episode every day discussing what you need to know to utilize Google's core web vitals metrics. Joining us for Core Web Vitals Week are both Kathy Brown and Karl Kleinschmidt, who are Senior SEO consultants for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data-driven decisions. Today, we're going to discuss how you can make the business case for core web vitals. Show NotesConnect With: Kathy Brown: Website // LinkedInKarl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-page SEO experiments. Today, we're going to talk about what he calls the Rhinoplasty Plano story about how he ranked number one, using a page made entirely of gibberish. Show NotesConnect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool and the Managing Director of a popular SEO agency. Joining us is Kyle Roof, who is the Co-Founder and SEO at Page Optimizer Pro, which is a tool for on-page competitive SEO analysis. As I'd like to call it, POP. Page Optimizer Pro tells you exactly how to improve your web page content to outrank your competition in Google, increasing your traffic and rankings. Kyle's also the Lead SEO at High Voltage, which is an SEO agency based in Phoenix, Arizona. He however has moved to Thailand. In today’s episode, we’re going to talk about his learnings from over 400 on-page SEO experiments. Show NotesConnect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 3 of our conversation, we're going to talk about determining whether you have the right search marketing tech stack. Show NotesConnect With:Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 2 of our conversation, we're going to talk about mastering the "WHO" with those SEO campaigns. Show NotesConnect With:Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Directive Consulting, which is a B2B and enterprise search marketing agency that companies trust to scale their business. In part 1 of our conversation, we are going to talk about determining your total addressable market for SEO. Show NotesConnect With:Garrett Mehrguth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the final episode of our 2021 SEO Predictions week.   So far this week, Jordan, Tyson, and I have talked about our predictions for 2021, which include what's going to happen with how Google evaluates content, their technology, what's going to happen in alternative video and voice search. Yesterday, we talked about some of the changes we think Google is gonna make in shopping in their SERP integrations. Today, we're going to wrap up our 2021 predictions by talking about our guesses on what's going to happen with Google's legal issues. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th episode of our 2021 SEO Predictions week. So far this week, Jordan, Tyson, and I have gone through four predictions: What's going to happen with Google's core updates and how they evaluate content. We talked about what we think they're going to do in terms of unleashing new technical changes. Yesterday, we talked about what's going to happen in an alternative search and specifically voice and video search. Today, we're going to talk about some of the changes that we think Google will make related to Google shopping in SERP integrations. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 3rd episode of our 2021 SEO Predictions week. Joining us are Tyson Stockton and Jordan Koene of Searchmetrics. So far this week, Jordan, Tyson and I have talked about our predictions for what's going to happen with Google's core algorithm update. We've talked about some of our technical predictions. Today, we're going to give you our predictions for what's going to happen with alternative formats of search in 2021. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part of our 5 part episode for the 2021 SEO Predictions week. Yesterday, Tyson, Jordan, and I talked about our predictions for how Google is going to evaluate the content and some of their core algorithm updates. Today, we're going to turn the page and talk about some of the technical changes that we believe Google will be making in 2021.Connect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the initial episode of our 2021 SEO Predictions week. This week we're going to discuss all of our predictions for the wonder for 2021. Joining us for SEO Predictions Week on the Voices of Search Podcast is both Jordan Koene, who is a world-renowned SEO, Strategist and Advisor to Searchmetrics, and Tyson Stockton Searchmetric’s Vice -President of Services. Today, we're going to unearth our first prediction which is related to Google's core updates and how they evaluate content. Show NotesConnect With: Tyson Stockton: Website // LinkedInJordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Using data to optimize content for each stage of the funnel -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Using content to retain post-purchase customers -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Driving conversions with bottom of funnel content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Educating your audience though mid-funnel content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Optimization Week: Optimizing top of funnel & awareness content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final episode with Bill King, Director of Marketing at Frase. So far this week, Bill and I have talked about his experience as a poker player and how that influenced how he thinks about both the risk and the reward in his SEO strategies. Yesterday, we talked about his go-to plan for scaling SEO at startups, which is a product-driven SEO approach. And today, we're gonna talk about creating and managing those types of SEO engines.  Show NotesConnect With: Bill King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part of a 3-part episode. Joining us is Bill King, Director of Marketing at Frase. Bill and I talked about his experience as a professional poker player and how it relates to being a successful SEO. Today, we're going to continue the conversation, talking a little bit about how he thinks about starting and scaling SEO at startups. Show NotesConnect With: Bill King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st part of our 3-part episode. Today, we're going to go through the math and the mindset of launching a successful question and answer driven SEO campaign. Joining us is Bill King, Director of Marketing at Frase, which improves SEO and drives conversions by using your website content to answer your visitors' questions. Frase’s AI-powered tools help you easily identify questions, your target audiences asking quickly create an optimized content capable of answering those questions and instantly provides answers to curious and confused site visitors. And today, Bill and I are going to talk about the mental models of both SEO and poker.  Show NotesConnect With: Bill King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd and final episode about using freelance writers to improve your content marketing game. Joining me is Steve Pockross. CEO and Paul Zalewski, VP -Marketing of Verblio. For anybody who didn't hear it yesterday, we basically covered the notion that content marketing has become increasingly important for businesses. Advertising is being ignored more often than ever, but content marketing is also in a larger function. Today, we're going to talk a little bit more about the content production efforts and how you can future-proof your business using freelancers for your content marketing efforts. Show NotesConnect With: Steve Pockross: Website // LinkedInPaul Zalewski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 1st part of our 2-part episode about using freelance writers to improve your content marketing game. Joining us is Steve Pockross. CEO and Paul Zalewski, Vice President of Marketing at Verblio which is a multimedia content creation platform that powers modern content marketers and SEO agencies. Verblio’s network of 3000 US-based writers is subject matter experts in industries from Astrology to Zoology. And they're easy to use platform offers unique flexibility, quality, and speed to businesses and agencies seeking reliable trusted partners for content development. Today, Steve, Paul, and I are going to talk about marketing and the new golden era for content. Show NotesConnect With: Steve Pockross: Website // LinkedInPaul Zalewski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today’s episode, we're going to talk about Google's recent announcement related to core web vitals. Joining us is Kathy Brown, Senior SEO Consultant at Searchmetrics, which is an enterprise-grade SEO and content marketing platform that helps marketers make better and more data-driven decisions. Today, Kathy and I are going to talk about what core web vitals are, what Google is saying about them, and what you should do to prepare for the rollout. Show NotesConnect With: Kathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Emergency Google Update episode. Today, we’re gonna be discussing Google's surprise, the December Core update. Joining us is Jordan Koene - SEO, Strategist, and Advisor at Searchmetrics. On December 3rd, Google publicly announced that they’re releasing a broad core update which is very similar to what has happened throughout this year, focusing on content quality.  Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final installment of our 2020 year-end review week. Joining us are Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's increased communication around their updates, the acknowledgment of ranking factors or factors that rank, specifically about core web vitals, and Google's changes to shopping and how they're trying to collect data to potentially improve their shopping experience. Yesterday, we talked about the no click phenomenon and how the search community feels about having their content shown without getting traffic. Today. We're going to land the plane on our 2020-year interview talking about some of Google's legal challenges, including their antitrust suit. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th installment of our 2020 year-end review week. I am joined by Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. So far this week, Jordan, Tyson, and I have talked about Google's updates and how they've changed their communication strategy being more upfront about what's changing with their algorithm. We talked a little bit about the core web vitals changes and Google's semi acknowledgment that ranking factors exist. And yesterday, we talked about their altruistic announcement that they are going to offer pre-product listing ads on Google. And today, we're going to continue our conversation talking about the increase in no click activity.  Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 3rd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Jordan, Tyson, and I have talked about how Google rolled out their updates and increased their communication. And yesterday, we talked more in detail about how they're rolling out or announcing what their ranking factors are, or factors that impact what rankings are, and specifically talking about core web vitals. Today we're going to turn the page and talk about the changes that Google made to Google shopping in 2020. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor and Tyson Stockton, Vice-President of Client Services at Searchmetrics. Yesterday, Jordan, Tyson and I, talked about the Google updates in 2020 and how Google's made more of an effort to increase their communication with the SEO community. Today, we're going to continue the conversation by talking about how Google is making it clear how they are evaluating search performance. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2020 Review: Google Updates & Communication -- Tyson Stockton // SearchmetricsWelcome to our 2020 year-end review week. This week, we're going to be talking about everything that happened in the glorious year of 2020. Joining us for 2020 year-end review week is both Jordan Koene, SEO Strategist and Advisor for Searchmetrics, and Tyson Stockton, Vice-President of Client Services at Searchmetrics. And today, Tyson, Jordan, and I are going to talk about how Google launched and managed the communication for their updates this year. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan and strategize your SEO efforts in 2021. Joining us is Jordan Koene , who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week, Jordan and I have talked about how to align your goals to your organization, how to define your SEO initiatives, setting your goals and yesterday, we talked about how to create a roadmap that is not only useful, but also flexible and allows you to adjust to change throughout the year. Today, we're going to talk about the last part of the planning process, understanding how to secure the resources you need to be effective. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th installment of our SEO Planning Week. Joining us is Jordan Koene, who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week. Jordan and I have talked about how to align to your company's overall mission, how to define your SEO initiatives and yesterday, we talked about setting specific goals for your SEO. Today, we're going to talk about creating your roadmap. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 3rd installment of our planning week. So far this week, Jordan and I have talked about the first steps of planning and aligning to your company's goals. Second, we talked about defining your initiatives for the year. And today, we're going to talk about setting your specific SEO goals. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd installment of our SEO planning week. Joining us for SEO planning week is Jordan Koene, SEO Strategis and Advisor to Searchmetrics. Jordan and I talked about how to make sure that you are aligned with your company's goals and that your professional goals are being addressed as well. Today, we're going to talk about how to appropriately define your initiatives. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining us for SEO planning week is Jordan Koene, who is a world renowned SEO Strategist and Advisor to Searchmetrics. Today, Jordan and I are going to talk about the first step in your planning efforts and aligning your company's goals.  Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to today’s episode called Black Friday Winners and Losers where we discuss some of the trends behind the biggest movers, shakers and slackers in the SEO world. Joining me today is Tyson Stockton, the VP of Client Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions. Tyson has dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our episode aptly titled: Optimizing Content Directories with guest, Kevin Indig, who is the VP of SEO and Content at G2. G2 is the world's leading B2B software and services review platform. Until recently, selecting business software or services was difficult, risky and inherently biased. G2's real, verified user reviews help you objectively assess what's best for your business. Today, I will be asking Kevin for help to optimize a directory that I’m building for the MarTech podcast website. Show NotesConnect With:Kevin Indig: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final episode of our 3 part series about why only the strongest survive in the search game. Joining us again is Jason Barnard, who is an author, speaker and consultant at Kalicube. So far this week, we talked about the power of owning your brand name, the brand SERP, and then also some of the other pieces of the page that Google is going to display when it comes to someone searching for your name or your brand's name, the knowledge panel being the second. Today, Jason and I are going to wrap up our conversation by talking about the survival of the fittest Darwinism in search. Show NotesConnect With: Jason Bernard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd episode of our 3-part series, and we’re still talking about why only the strongest survive in the search game. Joining us is Jason Barnard, who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. Yesterday, Jason and I talked about the concept of SERP, owning your name in the eyes of Google and the rest of the world. And today, we're going to talk about knowledge panels. Show NotesConnect With: Jason Bernard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 1st part of our 3-part episode. Today, we're going to talk about why only the strongest survive in the search game. Joining us is Jason Barnard who is an author, speaker and consultant at Kalicube. Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match brand service. We're also going to discuss the importance and the definition of brand SERPs. Show NotesConnect With: Jason Bernard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

So far this week we have discussed how you can maximize the impact of search data for decision-making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today we're going to discuss how SEO can drive impact inside and outside of SEO using search data. Show NotesConnect With: Tyson Stockton: Website // LinkedInAlan Turner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previously on Data-Driven Decision-Making week, we talked about improving decision-making through search data. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. Today, we're going to talk about some real world use cases and how to apply search data in the wild. Show NotesConnect With: Tyson Stockton: Website // LinkedInAlan Turner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our previous episode, we talk about the real trouble with how search research has been used and conducted. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. In today's episode we're going to talk about the ways you can improve your decision-making through search data.Show NotesConnect With: Tyson Stockton: Website // LinkedInAlan Turner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Prevoiusly on Data-Driven Decision-Making week, we talked about the data-driven decision-making framework. Joining us again is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today we're going to talk about the real trouble with traditional research in search. Show NotesConnect With: Tyson Stockton: Website // LinkedInAlan Turner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to data-driven decision-making week!! In this week we will discuss how you can maximize the impact of search data for your decision making inside and outside of your SEO efforts. Joining us is Tyson Stockton and Allen Turner, who together runs sales and services at Searchmetrics. And today Tyson Allen and I are going to discuss the data-driven decision-making framework. Show NotesConnect With: Tyson Stockton: Website // LinkedInAlan Turner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the last episode of our Black Friday predictions week. Joining us, as always, is Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about our four big predictions that Black Friday will happen early. It will launch on a Tuesday; Google shopping will take over black Friday or at least gain a little market share. Amazon will strike back and still be the most dominant player and have their best year in company's history for Black Friday. And that home goods will pick up the most market share of any category. And today, we're going to talk about what's going to be the most searched for product on Black Friday. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.