Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Ben talks with Deepak Shukla, the founder of Pearl Lemon SEO agency. As an SEO strategist, Deepak Shukla helps clients across the world to outrank their competitors. Getting to that number one spot or even to the first page of Google is the bottom line for SEOs. Today, Ben and Deepak discuss reverse engineering keyword research. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben continues his conversation with Jordan Koene, SEO strategist and Advisor to Searchmetrics. Google has partnered with Shopify and there are many benefits for Google with this move. As a big player in search and eCommerce, Google is always updating and looking for ways to increase their market share. Today, Ben and Jordan talk about what Shopify stands to gain from this integration with Google. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, SEO strategist and Advisor to Searchmetrics, drops in to talk with Ben about the Google and Shopify integration. With the merger, Shopify now has access to Google’s search results. So what’s in it for Google? Ben and Jordan discuss how beneficial this is for Google. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lisann Kohnke, Head of Market Insights at Searchmetrics, continues the conversation with Ben about leveraging SEO data to better understand your target market. Are you getting the most out of your data? Get a better understanding of the connection between search data and market insights with Searchmetrics Insights. Today, Ben and Lisann talk about search and gaining market insights. Show NotesConnect With: Lisann Kohnke: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben sits down with the Head of Market Insights at Searchmetrics, Lisann Kohnke, to chat about leveraging SEO data to better understand your target market. The truth is that a lot of marketers don’t know exactly who is searching for what. Identifying your target market all boils down to your category and choosing the correct keywords. Ben and Lisann discuss how marketers can effectively pinpoint their audience. Show NotesConnect With: Lisann Kohnke: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet the standards set by Google. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Anastasia Leng, CEO of CreativeX, speak about how you can measure brand efficiency in real time. Is there a correlation between brand efficiency and the science behind effective content creation? It all boils down to the impact of your brand based on the level of consistency of your creative content. Ben and Anastasia discuss how CreativeX approaches brand efficiency for each brand. Show NotesConnect With: Anastasia Leng: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben speaks with Anastasia Leng, CEO of CreativeX, about the science behind effective content creation. Do you need science behind your art of content creation? As the CEO of CreativeX, Anastasia’s job is to figure out the science behind the data from your content to help you to continue to create more effective content. Ben and Anastasia talk about the similarities between SEO and the CreativeX process. Show NotesConnect With: Anastasia Leng: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Chief SEO consultant at Searchmetrics, Marcus Pentzek, about some common misconceptions about Baidu. How can you drive organic marketing success in the Chinese market that is dominated by Baidu instead of Google? Ben and Marcus spent the week talking about how you can enter the Chinese market and what to expect when you get there. Today, on the final day of ‘marketing in China’ week, Ben and Marcus clear up some popular myths about using Baidu. Show NotesConnect With: Marcus Pentzek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Chief SEO consultant at Searchmetrics, Marcus Pentzek, chats with Ben about differences between Baidu and Google. So far in ‘marketing in China’ week we’ve learned how to enter the Chinese market and what to expect. Now that we know that Google is not a top contender in search in the Chinese marketplace, how does Google and Baidu compare to each other? Ben and Marcus discuss the differences and the similarities between Baidu and Google. Show NotesConnect With: Marcus Pentzek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marcus Pentzek, chief SEO consultant at Searchmetrics, continues to talk with Ben about moving into the Chinese marketplace. The Chinese market is different from the U.S. market in many ways both culturally, socially, and politically. In fact, even social media and the way the internet is run is different in China. Today, for the third day of ‘marketing in China’ week Ben and Marcus discuss search and some of the players in the Chinese market. Show NotesConnect With: Marcus Pentzek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Marcus Pentzek, chief SEO consultant at Searchmetrics talk about how you can drive organic marketing success in the Chinese market. The fact that China is a communist country directly affects you as a digital-based business. How different is the Chinese version of the internet and how it’s run? Today, for day 2 of ‘marketing in China’ week Ben and Marcus discuss how the internet works differently in China. Show NotesConnect With: Marcus Pentzek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben discusses with Marcus Pentzek, chief SEO consultant at Searchmetrics about marketing in the Chinese market. This entire week is ‘marketing in China’ week for those thinking about entering the Chinese market. Do you need to venture into the Chinese market? Ben and Marcus talk about optimization tactics for the Chinese market and what you should think about before venturing there. Show NotesConnect With: Marcus Pentzek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Cyrus Shepard, SEO Strategist at Moz, discuss the topic of educating the SEO market. Educating the SEO market has been one of the central pillars of Moz throughout the years since inception. Ben and Cyrus talk in detail about why the principle of education is so important to Moz and how this affects the business. Has Google’s leading influence over the years helped or hurt how we practice SEO?  Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for the links that you’re building? Ben and Cyrus discuss different ways that you can approach promoting your content. It all boils down to understanding who your target audience is. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to your business? Today, Cyrus shares link-building strategies used by Moz, one of the most trusted SEO companies in the world. Ben and Cyrus talk about how you can use link-building as a respected SEO. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Tyson Stockton, vice president of services at Searchmetrics, reflect on some of the winners and losers in SEO over the past month. With update season well underway and the latest Google IO conference, there are still whispers about a possible Google algorithm update coming soon. So there’s no doubt that SEOs everywhere are starting to feel the changes. Tyler and Ben discuss some of the trends in today’s SEO world. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did Google really just have a surprise algorithm update? Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses with Ben about whether or not Google has updated its algorithm and what this could mean for your marketing strategies. We’ve all experienced the effects of a Google algorithm update and we know the learning curve that can come with it. Today, Ben and Jordan talk about what you can do to prepare for an algorithm update and how you can adjust to accommodate it. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still considered a dark art? Getting to the top of SERPs is the aim for companies who invest in SEO. Ben and Eli discuss how you can nurture your SEO process organically and the long-term benefits that come with it. Show NotesConnect With: Eli Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Author and SEO growth advisor, Eli Schwartz, drops in to chat with ben about product-led growth strategies. Eli recently completed his book titled ‘Product-Led SEO: The Why Behind Building Your Organic Growth Strategy’ where he gets into detail about when and if you need to invest in SEO. What does it mean to have an effective SEO growth strategy? Ben and Eli discuss how you can determine the best growth strategy for you. Show NotesConnect With: Eli Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Steve Wiideman, CEO and Founder of Wiideman Consulting Group, discuss the importance of marketing to mobile devices. With the launch of Google Mobile Crawl, how important is it for you to prioritize mobile users when thinking about your user interface? And what does this say for the future of search. Ben and Steve talk about optimization tips to keep you on Google’s first page. Show NotesConnect With: Steve Wiideman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben connects with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, to talk shop about multi-location SEO. While the pandemic has impacted how SEOs work, data still remains at the heart of this process. You need to know how to scale your multi-point strategy or get the right team involved to help you. Today, Steve shares some pro-tips that you can use to optimize your strategy? Show NotesConnect With: Steve Wiideman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, about how the pandemic has affected the world of SEO. Steve is a veteran of the SEO industry in both the agency and the consulting sector. Today, backed by his years of first-hand experience in the field, Steve shares how you, too, can both survive the pandemic and prepare for the future. What does the future of SEO look like? Show NotesConnect With: Steve Wiideman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics, evaluating SEO brand metrics, and whether zero click has any value. Today, we're going to wrap up SEO reporting week by talking about SEO stakeholder alignment. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO metrics, and how you can evaluate your SEO brand metrics. Today we're going to talk about whether zero click has any real value. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 3rd instalment of SEO Reporting Week with Tyson Stockton of Searchmetrics. Tyson and I have talked about the SEO KPI funnel and yesterday we talked about leading versus lagging SEO metrics. Today, we're going to continue the conversation talking about evaluating SEO brand metrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd installment of SEO Reporting Week with Tyson Stockton, Vice-President of Services at Searchmetrics. Tyson and I talked about the SEO KPI funnel, and today we're going to continue the conversation talking about the difference between leading and lagging SEO metrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to SEO Reporting Week on The Voices of Search Podcast. This week, we're going to publish an episode every day discussing everything you need to know about how to evaluate and communicate your SEO performance. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. Today is our 1st installment of SEO Reporting Week where Tyson and I are going to talk about the SEO KPI funnel. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd and final part episode with Karl Kleinschmidt of Searchmetrics. Yesterday, Karl and I started answering user questions about core web vitals specifically talking about how to evaluate your core web vitals, and fix some of the problems when you find them. Today, we're going to turn our attention to answering questions about understanding field versus lab data when it comes to Core Web Vitals. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st part of a 2-part episode talking about the hottest topic of the year in the SEO community, the Core Web Vitals. Joining us today is Karl Kleinschmidt, Senior SEO Consultant for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. Today, Karl and I are going to discuss optimizing your core web vitals. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is Eric Enge, Principal for Digital Marketing Solutions at Perficient. Yesterday, Eric and I started off our conversation talking about the agency SEO tech stack. Today, we're going to continue that conversation talking about how to communicate SEO strategies and results with your agency clients. Show NotesConnect With: Eric Enge: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Voices of Search Podcast. This is the 1st part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is a veteran of the agency game, Eric Enge, Principal for Digital Marketing Solutions at Perficient, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled Information Technology, management, consulting and creative capabilities. Today, Eric is going to share some of his SEO agency tech stack tips. Show NotesConnect With: Eric Enge: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Voices of Search Podcast. Today, we're going to talk about the topic of Domain Splitting. Joining us is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Voices of Search Podcast. Today, we'll be discussing is Bing actually underestimated? Joining us today is Jordan Koene, SEO strategist and Advisor for Searchmetrics. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 3rd and final part conversation with Corey Northcutt, Founder and CEO of Northcutt. So far this week, Corey and I have talked about some of the SEO myths that he's unearthed and discovered, we also talked a little bit about his technical SEO process, how he figures out what and how to audit a website, and today, we're going to dig into Corey’'s thoughts on process modeling. Show NotesConnect With: Corey Northcutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation with Corey Northcutt, Founder and CEO of Northcutt. Yesterday, Corey and I talked about his process for unearthing the myths of SEO. And today, we're going to continue the conversation a little bit about what that technical process looks like. Show NotesConnect With: Corey Northcutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Voices of Search Podcast. Today we're going to talk to a rising star in the SEO community. Joining us as Corey Northcutt, Founder and CEO of Northcutt. Corey and his team approach SEO with science, experience and integrity to reinvent how SEO happens at scale. For the 1st part of our conversation, Corey and I are going to talk about some of the SEO myths that he and his team have unearthed. Show NotesConnect With: Corey Northcutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the April 2021 edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to take a look back on the month and talk about some of the trends behind the biggest winners, losers, movers and slackers in the SEO world. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part of the conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Yesterday, we talked about some of the changes happening with core web vitals, like how they calculate CLS and how Google has moved the goalposts and today, we’re going to continue that conversation. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Voices of Search Podcast. This is the 1st part of a 2 part conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today, we’re going to discuss some of Google's recent changes to the yet to be launched, core web vitals. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 3rd and final part conversation with Adam Chronister of Enleaf. So far this week, Adam and I have talked about how to teach traditional writers how to write for SEO and yesterday, we talked a little bit about content strategy and how to use ego bait and roundup links to generate high authority content. Today, we're going to talk about some of the tools for SEOs mostly focusing around the SMB growth stage market and whether you should be building or buying your SEO toolkit. Show NotesConnect With: Adam Chronister: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation with Adam Chronister of Enleaf. Yesterday, Adam and I talked about how to teach traditional writers how to write for SEO and today, we're going to talk about some of Adam’s content tricks including using ego bait and around up links to generate high authority content. Show NotesConnect With: Adam Chronister: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 1st episode about teaching traditional writers how to write for SEO. Joining us is Adam Chronister who is the Principal at Enleaf which is an SEO and web design agency that helps small to medium sized businesses grow their online reviews through digital marketing. Show NotesConnect With: Adam Chronister: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the last installment of our Core Web Vitals Week with Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his study of core web vitals, how you should prioritize the various core web vital metrics. We looked a little bit into industry specific core web vitals and yesterday, we talked about how you can solve some of the potential core web vitals issues you're gonna face. Today, we're gonna wrap up the conversation by asking the question, is Google prioritizing core web vitals? Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and we talked about which core web vital metric you need to prioritize. Yesterday, we talked about some industry specific core web vital benchmarks. Today, we're going to continue the conversation talking about some of the ways that you can solve potential core web vital issues that you're facing. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 3rd installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and how he's looked at millions of pages, understand how websites are compared to Google's benchmarks. Yesterday, we took some of that data that Marcus has viewed and we talked about prioritizing core web vitals on which metrics you need to think about to make sure you're optimizing for the right things. Today, we're going to continue the conversation talking about industry specific core web vital benchmarks. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s the 2nd installment of Core Web Vitals Week. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his process for studying core web vitals and today, we're going to continue the conversation, talking about what Marcus has learned and how you can better prioritize your core web vital optimization efforts. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the 1st installment of Core Web Vitals Week on The Voices of Search Podcast. We're going to talk to a search industry innovator about what the launch of core web vitals means for SEOs. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. For today, Marcus and I are going to talk about studying core web vitals and what he's learned from digging deep in the topic. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part conversation. Yesterday, Mordy and I talked a little bit about how Wix uses SEO to support not only the Do It Yourself community, but also the SEO community. Today, we're going to continue our conversation talking a little bit about how Wix uses SEO to build its brand perception. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Voices of Search Podcast. Today we're going to talk SEO with a liaison from one of the biggest publishing platforms in the world. Joining us is Mordy Oberstein, SEO Liaison at Wix, which is a comprehensive platform that gives you total creative freedom online with powerful technology and unparalleled design capabilities. Wix helps you create beautiful, professional, functional web presences to manage and grow your business. And today, Morty and I are going to talk about Website Builder SEO development. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.