Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1,820 episodes — Page 30 of 37
Ep 371Home Goods Top Category for Black Friday? -- Tyson Stockton // Searchmetrics
This is day 4 of our Black Friday predictions week with Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson, I have made three predictions that black Friday is actually going to start on a Tuesday. It's going to be a rolling black Friday this year. We also said that Google may take over more of the search landscape. And yesterday we talked about how Amazon will strike back no matter what Google or anybody else does. There's still the 800 pound gorilla in the black Friday room. And today, we're going to talk about what's going to be the most popular category this year for Black Friday. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 370Amazon Strikes Back. The Return of the Jedi -- Tyson Stockton // Searchmetrics
Welcome back to the 3rd part of our Black Friday predictions week.Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. So far this week, Tyson and I have talked about whether black Friday is happening early. Will it happen on a Tuesday? And yesterday we talked about Google shopping's potential Black Friday takeover. Today, we're going to unleash our third prediction discussing whether Amazon will strike back. Is this the return of the Jedi? Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 369Google Shopping’s Black Friday takeover? -- Tyson Stockton // Searchmetrics
This is the 2nd and final part of Black Friday Predictions week. Joining us is Tyson Stockton, the Vice President of services at Searchmetrics. So far this week, Tyson and I have made one prediction, which is black Friday would actually start on a Tuesday. It's going to be an extended holiday season this year, and today we're going to unleash our second prediction: Is Google shopping going to take over black Friday? Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 368Black Friday on a Tuesday? -- Tyson Stockton // Searchmetrics
Welcome to Black Friday Predictions week. We're going to crack open the wrapping paper and sneak a peek of what's waiting for SEOs. Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. Searchmetrics is an SEO and Content Marketing platform that helps enterprises scale businesses and monitor their online presence to make data-driven decisions. Today, Tyson and I are going to talk about Black Friday happening on a Tuesday this year. We're getting ready for the biggest shopping day of the year, like we do every year. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 367Scoping The Content Creation Process -- Phillip Thune // Textbroker
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 2 of our conversation, we discuss scoping the content creation process. Show NotesConnect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 366Content Strategy Case Study -- Phillip Thune // Textbroker
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 1 of our conversation, we discuss a content strategy case study. Show NotesConnect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 365Q3 2020 in Review: SEO Industry Trends -- Tyson Stockton // Searchmetrics
Welcome to the final episode of our Q3 2020 Review. We’ve been talking to Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. So far, we’ve discussed the recent Google Updates of Q3 and the technical changes that happened in Q3 of 2020. Today, we wrap up our 3-episode Q3 2020 Review by talking about industry trends.Connect With: Kathy Brown: Website // LinkedInTyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 364Q3 2020 in Review: Technical SEO Changes -- Kathy Brown // Searchmetrics
Today, we continue our Q3 2020 Review with our guests Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. This is part 2 of our 3-episode Q3 Review, and yesterday we discussed the recent Google Updates including indexing issues, and the addition of licensing badges in Google Images. We will now discuss the technical changes we saw in Q3 2020.Connect With: Kathy Brown: Website // LinkedInTyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 363Q3 2020 in Review: Google Updates -- Kathy Brown // Searchmetrics
Welcome to our 3-part review of Q3 of 2020. Kathy Brown, Senior SEO Manager at Searchmetrics helps us kick off our review by talking about some recent Google Updates that happened in this quarter. Show NotesConnect With: Kathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 362Google Antitrust Hearings -- Jordan Koene // Searchmetrics
Yesterday Jordan and I talked about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Google and Alphabet. Joining us again is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today we'll be discussing the combination of SEO and everybody's favorite subject: politics.Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 361Google Antitrust Case -- Jordan Koene // Searchmetrics
Today we review the complaint registered by the Justice Department against Google with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today we're going to talk about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Google and Alphabet. Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 360Will Digital Marketing Recover in 2021 -- Doug Bell // Searchmetrics
In Previous Conversation, we discussed the current landscape of digital marketing and how it's changed over the course of 2020. Continuing our conversation with Doug Bell, CMO of Searchmetrics. In Today's podcast we discuss what should be expected in terms of the changes to the digital marketing landscape in 2021 and how to being able to do more with less.Connect With: Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 359What the Heck Happened to Digital Marketing in 2020? -- Doug Bell // Searchmetrics
Joining us today to discuss the state of digital marketing and how it might change in 2021 is Dough Bell, CMO a t Searchmetrics. We take a look at the current standings of the digital marketing landscape and how the ripple effects of Covid will continue to effect SEO and marketing.Connect With: Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 358October Winners & Losers -- Tyson Stockton // Searchmetrics
It's time for our monthly sit-down to discuss winners and losers with Tyson Stockton, Vice President of Services at Searchmetrics. Today we're going to review the last month and reveal some of the trends behind the movers, shakers, and slackers in the SEO world.Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 357Building SEO Feedback Loops -- Cassie Dell // Searchmetrics
Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked about evaluating our SEO efforts in preparation for the final task, which is documentation and reading your reporting to your team. We wrap up this week with much learning on keeping your SEO efforts prioritized, organized, and ready for the next project. Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 356How To Evaluate SEO Campaign Success -- Cassie Dell // Searchmetrics
We're approaching the end of SEO Workflow Week but we've still got a lot to cover! Back for Part 4 is Casey Dell, Client Success Manager at Searchmetrics. So far we’ve talked about how to conduct your research and to make sure you’ve got all your bases covered, how to communicate your data effectively and efficiently to your organization, clients, and sponsors, and making sure your project goals and milestones are met. Today, Cassie and I talk about how to evaluate your SEO efforts.Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 355SEO Project Implementation Process -- Cassie Dell // Searchmetrics
Back again for Day 3 of SEO Workflow Week is Cassie Dell, Client Success Manager at Searchmetrics. So far we've discussed getting your research done and communicating the targets to your organization effectively, and today we talk about how to make sure your workflow is aligned to your project goals and executing your milestones with air-tight implementation. We are halfway through our discussion on how to keep our SEO efforts prioritized and organized so if you haven’t yet, make sure to go back and review our previous conversations. Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 354Setting Your SEO Strategy -- Cassie Dell // Searchmetrics
Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research and assess your business, your metrics, your customers, and your keywords. Today we'll be discussing setting your SEO, communicating it, and getting buy-in from the organization.Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 353SEO Research Workflows -- Cassie Dell // Searchmetrics
Welcome to SEO Workflow Week! Each day this week we're publishing an episode that will help you prioritize and organize your SEO efforts. Joining us all week is Cassie Dell, Client Success Manager at Searchmetrics, an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decision. Today, Cassie and I are going to discuss the first part of building an SEO workflow: how to conduct your SEO research.Connect With: Cassie Dell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 352When To Cut Bait With Your Agency? -- Glenn Welham // Searchmetrics
With us to close out Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive at Searchmetrics. So far this week we've talked about what's been happening in the agency landscape in the wake of the Coronavirus outbreak, how you should evaluate your agency, managing agency relationships, and maximizing the output of your agency. We wrap up our week talking about how to fire your agency when there's someone else that's a better fit or it just doesn't make sense to retain your agency.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 351Maximizing Agency Output When You Need It Most -- Glenn Welham // Searchmetrics
Welcome to the fourth installment of Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive for Searchmetrics. We continue today by discussing the right way for brands to get the most out of their marketing agency relationships.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 350Managing Agency Relations During Times Of Change -- Glenn Welham // Searchmetrics
Returning for the third installment of Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. So far this week Glenn and I have talked about how the Coronavirus impacts marketing agencies, and how brands should be evaluating if they're working with the right agency. We continue today with a discussion about how to manage agency relationships during a time of change or crisis.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 349Work With Your Agency During a Crisis -- Glenn Welham // Searchmetrics
Welcome back to Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive at Searchmetrics. In Part 1 of our conversation, Glenn and I talked about what we've seen through the outbreak of the Corona Virus and how it's impacting marketing agencies, and today we talk about evaluating whether or not you're working with the right agency.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterAnd today we're going to talk about evaluating if you're working with the right agency.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 348Stop...Don't Fire Your Agency! -- Glenn Welham // Searchmetrics
This week we discuss agency relationships and how to get the most out of your outsourced SEO team, even in times of trouble. Joining us for Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. We kick off our week-long conversation by discussing why you should or shouldn't fire your SEO agency during the coronavirus outbreak.Connect With: Glenn Welham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 347SEO Content Strategy Playbook -- Jordan Koene // Searchmetrics
We're happy to have with us again a great SEO, Strategist, and Advisor for Searchmetrics, Jordan Koene. In the previous part of our conversation we discussed an SEO case study about how to actually apply SEO, and in our follow up today, Jordan gives me advice on how to approach growing my organic traffic and then how to use that traffic to grow the business.Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 346Google Bugs and Anti-Trust Hearings -- Jordan Koene // Searchmetrics
Today we discuss a new set of Google bugs with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. We learn what these bugs are, how they're different from the previous set of bugs, and how it's affecting the indexing of URL's. Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 345Making moves in a rapidly growing industry -- Adam Arnold // Searchmetrics
Yesterday we discussed one of the fastest growing industries in the post-COVID world: Online Education. Joining us again today is Adam Arnold, Enterprise Account Executive at Searchmetrics, to talk about making moves in other rapidly growing industries. We uncover some of the changes happening in the Online Education industry in the post-COVID era and why it matters for SEO's. Show NotesConnect With:Adam Arnold: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 344Changes to Online Education in the COVID era -- Adam Arnold // Searchmetrics
Today we're talking about one of the fastest growing industries in the post-COVID world. Joining us is Adam Arnold, Enterprise Account Executive at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In Part 1of our conversation, Adam and I discuss the changes in online education following the outbreak of the Coronavirus. Show NotesConnect With:Adam Arnold: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 343Should I Be Building a Company Directory? -- Jordan Koene // Searchmetrics
Today we are going to discuss an SEO case study with Jordan Koene, SEO, strategist, and advisor for Searchmetrics. In Today's conversation, Jordan tells me how to actually apply SEO and gives me live SEO advice on a current project with the MarTech Community.Connect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 342SEO Battles : SEO vs. Affiliates
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 5 of our conversation, we discuss SEO vs. Affiliates. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 341SEO Battles : SEO vs. Direct
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 340SEO Battles: SEO vs. AdWords
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 3 of our conversation, we discuss SEO vs. AdWords. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 339SEO Battles : SEO vs Brand
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 338SEO Battles : SEO vs FB
This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 336Managing & scaling outsourced content production -- Phillip Thune // Textbroker
Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 3 of our conversation, we discuss managing and scaling outsourced content production. Show NotesConnect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 335Finding the right writers for your content production efforts -- Phillip Thune // Textbroker
Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. In part 2 of our conversation, we discuss how to find the right writers for your content production efforts. Show NotesConnect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 334Deciding What Part of Our Content Production to Outsource -- Phillip Thune // Textbroker
Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the United States for custom made uniquely written content. Connect With: Phillip Thune: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 333SEO vs PPC -- Partners in Crime -- Damon Burton // SEONational
Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which is a search engine optimization company that helps companies show up higher on Google without having to pay for ads. In part 2 of our conversation, we discuss how SEO and PPC are partners in crime. Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 332SEO vs PPC -- Pros & Cons -- Damon Burton // SEONational
Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which is a search engine optimization company that helps companies show up higher on Google without having to pay for ads. In part 1 of our conversation, we discuss SEO vs. PPC and their pros and cons. Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 331Optimizing for holiday SEO success -- Tyson Stockton // Searchmetrics
This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 5 of our conversation, we discuss how to optimize for holiday SEO success. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 330Executing your holiday strategies -- Tyson Stockton // Searchmetrics
This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 4 of our conversation, we discuss how to execute your holiday strategies. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 329Creating your holiday content -- Tyson Stockton // Searchmetrics
This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 3 of our conversation, we discuss how to create your holiday content. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 328Building your holiday roadmap -- Tyson Stockton // Searchmetrics
This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 2 of our conversation, we discuss how to build your holiday roadmap. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 327Conducting Holiday Research -- Tyson Stockton // Searchmetrics
This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In part 1 of our conversation, we discuss how to conduct holiday research. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 326Content Distribution strategies that impact SEO -- Erin Sparks // sitestrategics.com
Today we're going to talk about the value of podcasts for your SEO efforts. Joining us is Erin Sparks, the President at Sitestrategics, which is an internet marketing and website development firm, specializing in SEO using data and analytics to help clients develop digital strategies that show demonstrably high return on investment. In part 2 of our conversation, we discuss content distribution strategies that impact SEO. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 325Podcast Content as an SEO strategy -- Erin Sparks // sitestrategics.com
Today we're going to talk about the value of podcasts for your SEO efforts. Joining us is Erin Sparks, the President at Sitestrategics, which is an internet marketing and website development firm, specializing in SEO using data and analytics to help clients develop digital strategies that show demonstrably high return on investment. In part 1 of our conversation, we discuss podcast content as an SEO strategy. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 324Product vs. Marketing Led SEO -- Eli Schwartz
Today we're going to talk about Product led SEO. Joining us is Eli Schwartz, a Growth Advisor helping B2B and B2C companies scale. In part 2 of our conversation, we discuss Product vs. Marketing Led SEO. Show NotesConnect With: Eli Schwartz: LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 323Product Led SEO -- Eli Schwartz
Today we're going to talk about Product led SEO. Joining us is Eli Schwartz, a Growth Advisor helping B2B and B2C companies scale. In part 1 of our conversation, we discuss product led SEO. Show NotesConnect With: Eli Schwartz: LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 322How to scale an SEO-centric influencer program -- Joe Sinkwitz // Intellifluence
This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkwitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In last part of our conversation, we discuss how to scale an SEO-centric influencer program. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ep 321Measuring influencers impact on SEO -- Joe Sinkwitz // Intellifluence
This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us for Influencer SEO Week is Joe Sinkewitz, the Co-Founder and CEO of Intellifluence, which is a simple and powerful marketing platform that helps brands partner with key influencers to achieve better marketing results. In part 4 of our conversation, we discuss measuring influencers impact on SEO. Show NotesShow Notes:Joe Sinkwitz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.