Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we are going to talk about some of the pitfalls of SEO for CMOs. Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we're going to continue our discussion by talking about the realities of SEO success for CMO's.Connect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. In today's episode, we discuss the myths CMOs believe about SEO. Connect With:Doug Bell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're taking a long look at the small screen to help you understand what you need to know about SEO optimization for mobile devices. Joining us today is Courtney Cox Wakefield, who is the Co-Author of Voice Search, the new search engine. Outside of being an Author, Courtney is also the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode, Courtney is going to tell us a little bit about how mobility is impacting voice search.Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're taking a quick look at a new product that we think that you might be interested to optimize your SEO and content marketing efforts. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast and the Founder of Newzdash. In today's episode, we are going to talk about a new product called Newzdash.Connect With:John Shehata: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're going to be taking a long look at the small screen to help you understand what you can do to optimize your mobile SEO efforts. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast. In today's episode, we are going to talk about his thoughts on optimizing media sites for mobile.Connect With:John Shehata: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about auditing your content for the quality signals that Google really cares about. Joining us today is Jordan Koene, who is an SEO strategist and an Advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 3 of our conversation, we're going to talk a little bit about one of the most commonly used time for an SEO agency or remote SEO agency managing a web migration and expansion. Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 2 of our conversation, we are going to talk about how to manage the relationships with remote agencies.Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to be discussing how to manage SEO agency relationships across the globe.  Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 1 of our conversation, we are going to talk about the differences between the US and European based agencies.Connect With:Aleyda Solis: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're going to be doing some SEO problem solving related to how to create content that might be considered duplicate content without actually duplicating content. Joining us is Jordan Koene, who is a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're focusing on understanding and optimizing the relationships SEO agencies have with their in-house SEO partners. Joining us is Lukas Haensch, the Founder of Pathmonk, which is an AI driven technology that provides an effortless customer acquisition channel to automatically grow clients from website and social media traffic. In part 2 of our conversation, we're going to talk about how agencies can blend SEO data with other sources to optimize for conversions. Connect With:Lukas Haensch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're focusing on understanding and optimizing the relationships SEO agencies have with their in-house SEO partners.  Joining us is Lukas Haensch, the Founder of Pathmonk, which is an AI driven technology that provides an effortless customer acquisition channel to automatically grow clients from website and social media traffic. In part 1 of our conversation, we are going to talk about what agencies need to know about how Google views technical SEO.Connect With:Lukas Haensch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we'll be discussing how Google has shaken up the SEO landscape. Joining us today is Jordan Koene, who is a world renowned SEO strategist and an advisor for Searchmetrics. Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 2 of our conversation, we're going to talk about what life is really like working inside an agency. Connect With: Chris Long: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital, which is a leading agency for online reputation management, providing their clients with expertise in search engine optimization, content marketing, social media marketing, influencer marketing and more. In part 1 of our conversation, we're going to talk about Chris' career path and how he ended working at Go Fish Digital. Connect With: Chris Long: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 5 of our conversation, we are going to talk about managing agency relationships. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 4 of our conversation, we are going to talk about how to evaluate if an agency is right for you. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 3 of our conversation, we are going to talk about whether you need an agency or not. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 2 of our conversation, we discuss what are the projects and types of engagements you can expect from your agency providers.Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're publishing an episode every day covering what you need to know to master the relationship between agencies and in-house. Joining us for Agency Week is Tyson Stockton, who is the Director of Services at Searchmetrics. In part 1 of our conversation, we are going to discuss what are the different types of SEO agencies and services. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is John Shehata, the VP of Audience Development and SEO at Conde Nast. In today's episode, we are going to talk about his predictions for 2020. Connect With:John Shehata: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 2 of our conversation, we talk about some of the changes happening in 2020 in the business landscape for voice search. Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield. In addition to her consulting work, Courtney is Head of Consumer Digital Marketing at Children's Health Hospitals, one of the top care facilities in the United States. In part 1 of our conversation we discuss Courtney's predictions for voice search in 2020.Connect With: Courtney Cox Wakefield: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to take a look back and talk about some of the biggest trends behind some of the biggest movers, shakers and slackers in the SEO world. Joining us today is Tyson Stockon, who is Searchmetrics' Director of Services. He's dug through the Searchmetrics suite to help you understand who's making moves in the SEO community. Connect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about some of the changes that are going to impact how we end up in your ears. Joining us is Jordan Koene, an Advisor for Searchmetrics. In today's episode we discuss some of the changes in Jordan's career, some of the changes to the Voices of Search podcast and what you can expect from us moving forward. Connect With:Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 2 of our conversation, Eric is going to tell us why visual search is going to be more important than voice search in 2020. Connect With:Eric Enge: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 1 of our conversation, Eric is going to share his predictions for why Google will be integrating more features into its UI in 2020.Connect With:Eric Enge: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 3 of our conversation, we are going to talk about Collin's predictions for the e-commerce landscape.Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 2 of our conversation, Collin is going to share some of his projections for the greater marketing landscape that could affect SEO's.Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 1 of our conversation, Collin is going to share some of his predictions for the SEO landscape for 2020. Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react. Summary The update visibly affected SERPs, refining the ability to select sub-categories and expanding knowledge graphs in the right-hand rail for broad topics. The improvements indicate Google is trying to expand its influence by acquiring more online real estate with their Shopping Experience and upgrade the user experience overall. SEOs and search analysts should focus on ranking data, taking screenshots of SERPs and testing key results and sets. Documenting and saving these records to analyze the history of changes Google makes is paramount to tracking and formulating SEO strategies. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his passion for SEO and fostered his drive to solve problems posed by the SEO community. Summary Raue’s passion for SEO arose from his experience with the internet’s philosophical capability of giving people the ability to share specific point of views, connecting people and the ways people use it to interact with each other. “As an SEO you write for robots and people think you spam the internet via robots. But at the end you're, most of the time, really an advocate for users.” – Raue Raue identified with Mozilla’s mission to ensure that the internet remains open and accessible and found it matched his interest in sharing his skills and knowledge to create a bigger, better internet ecosystem. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate outdated content just to keep up. Join Ben and Searchmetrics CEO Jordan Koene as they conclude 20/20 Vision Week with a final discussion predicting what policies and rules Google may implement to regulate older, low value content. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: SEO experienced massive changes throughout the 2010s with the rapid development of new technologies, which forever changed the ways we shop, conduct business, search and connect with each other. As we enter a new decade, SEO's everchanging nature guarantees the industry will undergo more changes well into the 2020s, but what those changes will look like remains uncertain. Join host Ben and Searchmetrics' CEO Jordan Koene as they kick off the first episode of the new year with 20/20 Vision week as they predict the increase of zero-click positioning in 2020. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: We’ve reached the end of the road for 2019 on the Voices of Search podcast, rounding out the year taking one final look at data from Black Friday’s aftermath. Join host Ben and Searchmetrics CEO Jordan Koene as they review some of the big winners and the key winning strategies from Black Friday. Also, Ben and Jordan take a moment to reflect on the Voices of Search’s growth in 2019 and share with listeners what they can expect from the podcast in 2020. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: In the spirit of giving this holiday season Searchmetrics is sharing a huge gift from Google with our listeners. Google shared the top 100 products users searched in Google’s Shopping Experience with a select group of SEOs before releasing the data to the public. Join Ben and Searchmetrics’ CEO Jordan Koene as they review Searchmetrics’ analysis of Google’s Shopping Experience data and reveal the greater implications the data holds for the future of holiday search. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: One inquisitive search is sometimes all it takes to inspire a career change to SEO. FastSpring’s Hamilton Kiah applied his vast portfolio of multimedia production skills to SEO and became a known, trusted digital media strategist. Join Ben as he interviews Kiah on when he first discovered his passion for SEO, how his robust multimedia production skills closely align with core SEO practices and how it has led him to develop a lucrative career. Show NotesConnect With: Hamilton Kiah: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Retail giants swept the field once again on Black Friday 2019, with Amazon expanding its online dominion and Best Buy experiencing visibility gains in mobile and desktop. Meanwhile, home furniture companies Wayfair and Overstock along with staple retail giants like Nordstrom and Kohl’s found themselves at the mercy of the Big 10. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as they review who emerged victorious and who fell during the battle of Black Friday 2019. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Reviewing performance analytics data after a busy holiday season is like opening presents on Christmas morning for SEOs. Join Ben and Searchmetrics’ Director of Services Tyson as they conclude Holiday Triage week with a final discussion on how to best measure your holiday triage efforts and how to utilize performance analytics to inform your 2020 holiday season SEO strategies. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Like an ornately adorned Christmas tree, your content needs all the decorative fixings to build awareness and truly stand out amidst your competitors this holiday season. Join Ben and Searchmetrics' Director of Services Tyson as they continue Holiday Triage week. They discuss the various ways to build holiday content awareness, and the added value cross-functional gift giving presents in awareness-building efforts to give your content the capstone shining star to top off your content tree. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The busy holiday season leaves little time to act quickly with your SEO optimization efforts. You may have completely compiled your keyword lists and efficiently set your priorities straight, but the road to success depends on what optimization processes you use. Join Ben and Tyson for the third day of Holiday Triage week as they discuss the best optimization techniques to generate success within a short timeframe and which harmful techniques to avoid altogether. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday Triage week discussion reviewing one of the most vital steps in the Holiday Triage week checklist – prioritization. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as they kickoff Holiday Triage Mode week reviewing the first step – building and assessing your holiday keyword list. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide success within a company and how to navigate common difficult relationships between PPC and organic search focused teams. Show NotesConnect With: Ryan Purtill: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: One reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry awareness is one of the best ways to stay ahead of the curve. Join Ben and Jordan as they launch Searchmetrics’ first breaking news episode where they aim to increase awareness of industry changes and updates as they discuss three breaking news stories impacting SEO. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Google's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the best way to evaluate your content's performance in 2019 and how to create a new content marketing roadmap for 2020 inspired by the year's changes. Show NotesConnect With: John Lincoln: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.