Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC, what's Tyler’s advice for optimizing and internationalizing for growth, while ensuring a great user experience? What are the foundational building blocks of Google and other search engines that should be applied universally to most international regions? How can teams create new business opportunities from information and media? What’s the importance of structured data to deliver information? Show NotesConnect With: Tyler Vickers: LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In an important follow-up to Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And what’s the inside story with Genius, the music lyric aggregator, and how did Google get caught “red-handed” scraping and serving their content in the SERPs? Looking at the latest big shifts in Google search, Jordan uncovers more insights in the data -- explaining how Google is reshaping the SERP and organic search with their latest core algorithm update: What changes is Searchmetrics seeing in the video carousel, image assets, Twitter cards, and above the fold? What is the outcome of all the volatility with the media websites? Is Google de-prioritizing certain sites that are deemed lower quality? What’s happening to the news sites like CBS, Daily Mail, Fox News, and the Chicago Tribune? How are local directories and content aggregators like Digg, Rotten Tomatoes, and Foursquare being impacted? In what ways do SEOs need to become more astute managing their content assets, images, and social media in order to secure more organic presence on Google? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across multiple countries, and multitude of languages: How important is it to do the initial research on the search potential of an international market in advance? How do you identify which markets are the most established and are bringing in the most traffic, and those that will generate enough search volume and demand to be profitable? How do you validate and verify the level of competition in a target market? What are the pros and cons of launching a new, top-level domain or creating a sub-domain? What is the playbook and order of operations for localizing content? Show NotesConnect With: Aleyda Solis: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online growth. What has he learned during his long career focused on global SEO, and what are his strategies for managing high profile SEO properties across multiple countries? Why do so many American companies focus mainly on the US, and when they do consider going global, it’s primarily Canada and Mexico? What are the important tactical steps when expanding into Mexico, UK, and Canada, including their similarities and differences? How do you determine the regulatory environment of a country and the needed resources? What are the different approaches to keyword research depending on the country? Show NotesConnect With: Eli Schwartz: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to go from being an unemployed grad with no job prospects doing odd jobs and surviving on $12 a day, to running a multimillion dollar global marketing company with over 60 employees? Garrett Mehrguth, CEO at Directive shares the sheer determination and dynamism of his journey from doing janitorial work to bootstrapping his $10M/y marketing agency to success. Show NotesConnect With: Garrett Mehrguth: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Björn Beth of Searchmetrics is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. In this podcast, Björn goes in-depth on what it’s like to be an international SEO, working with clients all over Europe. Show NotesConnect With: Björn Beth: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Google reducing the amount of low-quality ranking news content or are they rewarding their own products? What’s driving the recent volatility in the SERP layout and experience such as with the news and video carrousels? Is there a big shake-up in the ranking of sites like Newsweek, CNN, and CBS? How did the recent Fast Company article impact the Daily Mail and is there a cautionary tale? What’s happening to the content aggregators like Dictionary.com, Yellowpages.com, Yelp, and Rotten Tomatoes and what is their role in the shift? Show Notes Connect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America leap frogging over desktop computers, laptops, and tablets, and going straight to cell phones, and how should SEOs respond? What is the language strategy for reaching the Spanish-speaking market in the US? In what situations should you decide to not localize at the specific-country level? How can you ensure your audience feels like their content is authentic and written for them, and what are the cost-benefit considerations? Show Notes Connect With: Zeph Snapp: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content? Show Notes Connect With: Zeph Snapp: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international markets. When it comes to brand, awareness, growing an infinity group or seller community, what’s involved on the back-end? Learn about the overall technical process, starting with basic keyword research to deciding on a website expansion or creating a new one, to server location and more. Show Notes Connect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene discusses the key considerations for a global SEO program. Expanding into international markets is complicated and can impact the performance of your existing website and your new one. Jordan delves into what you should know before expanding your online business, so you can decide what’s best for the business and generate the maximum traffic and awareness. What's involved in broadening your online reach into new markets and sending the inventory? What's involved in going into a new market and setting up local inventory for an entirely new business ecosystem? What are the consequences of expanding into different geographies if it’s done incorrectly? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Which media companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the companies that are the biggest movers, shakers, and slackers in the SEO world. Why is YouTube toppling its social media competitors like Facebook? Is Twitter successfully chipping away at Facebook? How are The Guardian, New York Times, CNN, US News, and USA Today ranking? What is Spotify’s SEO visibility compared to iTunes? Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director at Healthline Media, Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world, which includes Healthline and MedicalNewsToday. Ryan shares his journey from studying psychology to becoming an SEO expert. What are the SEO and soft skills he learned from psychology? Does one need a sense of altruism to work in healthcare? How does he work cross functionally with engineers, designers, and editorial? Show NotesConnect With: Ryan Purtill: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO expert. Learn: What type of detective work does it take to become a content expert? What’s Kristen's approach to Google Analytics? What’s it like to make the shift from commercial businesses to larger enterprise B2Bs? What does it take to generate thought-leadership content? Show NotesConnect With: Kristen Vaughn: LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amateur pilot, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has evolved over time. For Avinash, a core premise is data and having the right infrastructure and tools to test consistently. Learn about his journey and his SEO strategies for creating brand success. What are the biggest challenges of consumer-facing companies that are multifaceted multibrands? How do you tailor pricing strategy around the needs of the client? How do you handle technical debt? How much of SEO is art and how much science? What was it like to immigrate from India to the American south? Show Notes Connect With: Avinash Conda: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Voices of Search podcast series, Adam Weiler, who is a Premier Amazon Channel Partner with over 10 years of experience shares his knowledge: How to do an analysis of the competition What are the best strategies for creating listings, including the front and back end and titles? What are the different strategies for commodity products like a coffee mug versus a new and innovative product? How do you navigate duplication of listings? Show NotesConnect With: Adam Weiler: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We goofed! Earlier this month, we only uploaded the first 27 seconds of our episode about optimizing for Non-Google search engines. As much as we hope you like our intro music, we figured that you might also want to hear us talk about search. Here's the whole episode... enjoy the pod! When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other Microsoft products with their search experience? Why Google and Bing webmaster tools are table stakes, offering the data you need for free? Does Google really know when you've been good or bad? Show Notes Connect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelsey Jones shares her unique path to marketing entrepreneurship and owning her own successful agency. In this Searchmetrics Voices of Search podcast, Kelsey shows how her spirit of adventure, thirst for learning, and resiliency led to success. Kelsey reflects on: What are her suggestions for moving from freelancing to consulting to running your own business? When failure isn't an option, how was being “hungry” a powerful motivator? What was the dark side of SEO that she witnessed during its early days? Show NotesConnect With: Kelsey Jones: LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to developing YouTube videos, there are many optimization techniques that can make a big difference on how your videos rank. In this Searchmetrics podcast episode, David Capone shares his insider knowledge, covering everything you need to know for visibility, from creating a channel to viewer retention to which how-to videos are the most popular. Which YouTube channels perform the best and why? How do you make your YouTube videos entertaining? What are the best titles, keywords, meta tags, and descriptions? What does it take to get Google and YouTube recommended? Show NotesConnect With: Duane Forrester: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on brand, consumer behavior, and reputation management, Duane provides SEO knowledge and actionable steps to attract more customers. Duane reviews: Putting yourself in your customers’ shoes, what are the top questions to ask that should drive your search strategies? How to effectively use regional-specific data and tools like Google My Business? How to effectively respond to bad reviews so that they don’t tank your business? Show NotesConnect With: Duane Forrester: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duane Forrester, VP of Industry Insights at Yext, is an expert on generational change, consumer behavior, and the latest tech, and covers what it takes to ensure your brand is putting its best foot forward and generating local business. What are the essential placements and strategies for local search with Google, Bing, Foursquare, and Facebook? What is the impact of reviews and can reviews below 4 stars harm your business? How are Alexa and Google Home changing the local search landscape and do they require a new way of managing your data? Can the hundreds of small online directories with information about your business actually impact your Google search results? Show NotesConnect With: Duane Forrester: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair, Amazon, Etsy, eBay and others are doing. What do the winners and losers of the Google Core Algorithm Update have in common? How is Target trending as one of the biggest winners and what has happened in the last several weeks? Why has Walmart lost some market share during this last update? What has happened in the auto and health industries, which have seen some of the greatest impacts from the Google update? Show NotesConnect With: Tyson Stockton: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and looks to the future of IoT where your refrigerator could be ordering your next carton of eggs. Has Google struggled to single-handily control the entire search experience and what product did they try to build 8 – 10 years ago? How do the apps on our phone shape our search experience? What is the role of YouTube in video search? How does Yelp provide a better local experience? Could Google’s Hotel Finder usurp Hotel.com and Airbnb? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world. How do data-driven marketers and SEOs tap into complex localized markets such as China, Japan, South Korea, and Russia? What are the expectations of search engines like Yandex and Baidu, and how do you generate awareness and ultimately, manage their traffic? What are the strategies for creating a unique experience and content that fits the local market? Is it worth the effort to internationalize and focus on Baidu, Yandex, and other smaller search engines that are so geographic specific? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing from the ground floor up: How do you create a strategy that meets your business's traffic requirements? Why do certain Bing URLs rank better than others? What are the different strategies for engines like DuckDuckGo that lack personalization and don’t use personal data like IP addresses? How to revisit your localization strategy and develop content for DuckDuckGo? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other Microsoft products with their search experience? Why Google and Bing webmaster tools are table stakes, offering the data you need for free? Does Google really know when you've been good or bad? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google's competition, delving into their rise and fall, and why Yahoo lost their early lead and how Google eventually ate their lunch. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more. Show NotesConnect With: Michael King: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and Jordan Koene share their expertise, going behind the curtain, looking at the latest changes: Google’s move to more complexity when evaluating links versus the old-school bulk approach How do marketers get their site links recognized, not only by Google, but with other credible sources as well? How does Google determine brand authority and the value of a link? Will paid ads make my Google rankings go higher? Show NotesConnect With:Jordan Koene: Website // LinkedIn Kathy Alice Brown: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene analyzes the sector, with information every healthcare marketer should know. How is the Wikipedia approach working in the healthcare sector? What is holistic content, and why is high density, high volume content becoming more successful? What is Google’s strategy in determining the individual authority of a Dr. Smith over brand authority of a WebMD? Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What are the latest trends shaping the future of the online travel marketplace? SEO strategist Jordan Koene and Ben Shapiro of Searchmetrics take a deep dive into travel, looking at who is winning and losing, and why. You’ll learn: How are brands like Marriott and Hilton positioning their online content? How are TripAdvisors and other content-centric players winning with user-generated content reviews and guides? How are the online travel agencies like the Travelzoo and Expedia weathering the transition? How is location-based content like maps impacting the mobile experience and rankings? Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining market share once considered impossible. Searchmetrics SEO strategists analyze who is winning, losing, and why. What is the mix of key players and how is their content propelling their business? Why is having HTTPS enabled for players like Nerd Wallet, Credit Karma, and Fool.com critical for Google rankings? How are Chase and Schwab using long form content? Why is protecting the privacy of users impacting rankings? Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains the specific ranking factors used for the media and publishing sites, with the steps marketers can take to ensure better visibility. Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking Factors series, SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility. Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Renowned SEO strategist Jordan Koene, CEO of Searchmetrics, and Ben Shapiro discuss how executives should prepare to present search findings when talking to the street. Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Jordan Koene and Marlon Glover discuss what it takes to have content that ranks, with best practices every marketer should know, and more. Connect With: Jordan Koene: Website // LinkedIn Marlon Glover: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In part 1 of our series, savvy SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile responsiveness. In this episode, they discuss how to work with the challenges of existing platforms and legacy sites. Show NotesConnect With: Jordan Koene: Website // LinkedIn Sebastien Edgar: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene and Sebastien Edgar of Searchmetrics take a deep dive, examining the strategies and optimization tactics that can profoundly impact web traffic and your business. Show NotesConnect With: Jordan Koene: Website // LinkedIn Sebastien Edgar: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

March 12 was the big day when Google implemented an update to their core algorithm. A number of industries and key players have seen profound changes in their rankings, which are impacting their business. Tyson Stockton takes a deep dive, looking at the web winners and losers—and why. Show NotesConnect With: Tyson Stockton: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging trends, companies need new strategies for multimedia, voice, and content—that may not even need screens. Show NotesConnect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile code development and management—for maximum mobile performance and visibility. In this podcast, you’ll learn: How to adjust and optimize your mobile code base without confusing Google Strategies for legacy sites to ensure fastest load time, What are “sprites” and why they are important, Effective management of stylesheets, etc. Show NotesConnect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one second or less. Show NotesConnect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in response to Google’s prioritization of mobile content over the desktop. Show NotesConnect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon versus Google world. You’ll learn about: How mobile has changed for the SEO and content landscape that we have today Google’s new Merchant Centers The future of mobile optimization as multi-modal and screenless. How is the code base changing for mobile and the desktop? Show NotesConnect With: Cindy Krum: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play, multimedia, long and short form content, and more: How the relationship with our devices is changing How principles of design and gestalt should shape your content and CTA Setting expectations and instructing the user on their next nav step. Show NotesConnect With: Andrew Lassetter: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the trenches of SEO. A Renaissance man with expertise ranging from link building and content optimization to Chinese medicine and military weaponry, Jeremiah Smith’s wild ride shows how taking risks can lead to learning (sometimes the hard way), spiritual growth, and ultimately, marketing success. Show NotesConnect With:Jeremiah Smith: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile behaviors. In this Voices of Search podcast, we cover: User expectations for their mobile experience Strategies for engagement and simplification How to develop rich content and high volume for better rankings on Google What are micro commitments and why does understanding them matter? Best practices for analyzing heat and click maps Understanding the data on page flow, engagement and bounce rates, and time on site for optimal conversions. Show NotesConnect With: Justin Christianson: LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Follow Kevin Indig's journey from rookie member of a global SEO agency to international startup growth advisor. Kevin's advice? Learn your craft from the inside out Practice makes perfect Always be curious. Show NotesConnect With:Kevin Indig: LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen usage trends How different industries are being impacted and the rise of mobile pioneering industries SEO content strategies for mobile. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their successes and failures. Show NotesConnect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.