SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online growth. What has he learned during his long career focused on global SEO, and what are his strategies for managing high profile SEO properties across multiple countries? Why do so many American companies focus mainly on the US, and when they do consider going global, it’s primarily Canada and Mexico? What are the important tactical steps when expanding into Mexico, UK, and Canada, including their similarities and differences? How do you determine the regulatory environment of a country and the needed resources? What are the different approaches to keyword research depending on the country? Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.