UI Breakfast: UI/UX Design and Product Strategy

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes YouCanBook.me — Bridget's scheduling product we're talking about How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics Tiny Reminder — my software product which also features a freemium model Get in touch with [email protected] for your extended trial Follow Bridget on Twitter: @bridgettoday Drop Bridget a line at [email protected] Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes RealtimeBoard — collaboration software we're talking about UX Mapping Workshop with Andy Parker (video recap) Mural — another tool for online collaboration Follow Brent on LinkedIn RealtimeBlog — more resources on remote UX collaboration Read full transcript for this episode Try RealtimeBoard free, and use promocode UIBREAKFAST to get 25% off your first purchase Today's Sponsor This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden, between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Theory Sprints — Jarrod's new design course Getting Real — a book by 37signals The Tiny Designer — Jarrod's free email course Design's Iron Fist — Jarrod's free book Perfect Pricing (a series of guest posts): part one by Sacha Greif, part two by Jarrod Drysdale Cascade.io — Jarrod's design framework (discontinued) Restrict Content Pro, WP Complete — WordPress plugins for building courses Jarrod's website Follow Jarrod on Twitter: @studiofellow Today's Sponsor This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at balsamiq.com — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Takt Digital — Alberto's company Feeel — Alberto's new SaaS product Defining User Experience Success — Alberto's recent article Episode 21: Becoming a UX Leader with Danny Setiawan Art & Copy — great film by Doug Pray Zeplin, InVision — tools to bridge the gap between designers and developers Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler Wildbit, Balsamiq — example of "team-first" companies Episode 55: Designing for Engagement with Susan Weinschenk Follow Alberto on Facebook Follow Alberto on Instagram Alberto's website Follow Alberto on Twitter: @albertojorsini Today's Sponsor This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UXClub.com — Ed's video training site we're talking about Clearleft — Ed's company Behind the scenes at UXClub.com (video) Undercover UX — a book by Cennydd Bowles and James Box Value Proposition Design — a book by by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur Follow Ed on Twitter: @edvinicombe Follow Ed on Dribbble Drop Ed a line at [email protected] Today's Sponsor This episode is brought to you by Balsamiq Mockups — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Fiverr — good place to find a native speaker for small affordable jobs Booking.com — great example of dealing with countries and currencies How to write content for an international audience — Joe's article on writing for non-native English speakers Joe's website Download Joe's free book: Psychology for Designers Follow Joe on Twitter: @mrjoe Today's Sponsor This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Good Funnel — Liston's company GetApp, Capterra, G2 Crowd — places to find software reviews STOR Analysis Template by Good Funnel Google Analytics, HotJar, Inspectlet — tools for tracking user behavior SpyFu — keyword research tool Jeffalytics, Annielytics, Kissmetrics Blog, Crazy Egg Blog — recommended resources on analytics Web Analytics 2.0 — a book by Avinash Kaushik Thinking Fast and Slow — a book by by Daniel Kahneman The Power of Habit — a book by Charles Duhigg Hooked — a book by Nir Eyal The A/B Testing Manual — a course by Nick Disabato You Should Test That — a book by Chris Goward Follow Liston on Facebook Follow Liston on Twitter: @law4 Drop Liston a line at [email protected] Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UsabilityHub — remote user testing for showing value of your design work Nathan's website Freelance Jumpstart TV — Nathan's podcast on freelancing Follow Nathan on Twitter: @nathanallotey Join the waiting list for the Freelance Jumpstart course, and get 20% off using your special coupon code UIBREAKFAST when the course is live Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Love Your Customers — Claire's company Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Calendly — Claire's previous company where she worked as Director of Marketing Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious) Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking) Websites that Convert — Claire's upcoming book (launching April 17) The UI Audit — Jane's book on designing web applications Zencastr, Skype, Zoom — tools for conducting customer interviews Rev.com — Claire's favorite transcription service The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness Basecamp, Calendly, Tiny Reminder — software products we're talking about Samuel Hulick — the guru of user onboarding The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels Traction — a book by Gabriel Weinberg and Justin Mares Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages) Sign up for Claire's mailing list at Love Your Customers Follow Claire on Twitter: @ClaireSuellen Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (here's a brief guide).

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Team W — Susan's consulting & training company Human Tech — their podcast on brain science & technology Susan's books on Amazon Asana — project management tool for organizing ideas Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2 Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training) User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W Follow Susan on Twitter: @thebrainlady Today's Sponsor This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Don't Make Me Think — a book by Steve Krug InVision, UXCheck (Chrome extension) — other tools that can be used for UX reviews Capian — the tool for UX reviews we're talking about. Use your special promocode UIBREAKFAST to get 10% off! Jean-Michel's website Follow Jean-Michel on Twitter: @jmlacroix Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Creative Class, Chimp Essentials, Grow Your Audience — Paul's most famous courses Paul's books on Amazon WP Complete, ofCourseBooks (now sold) — Paul's software products Paul's website Use your special promocode UIBREAKFAST to get 20% off Grow Your Audience course! Follow Paul on Twitter: @pjrvs Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Zendesk — the company where Brent works Heap, Google Analytics, Mixpanel — common analytics tools Usability Hub — remote user testing for quick design validation InVision — a prototyping tool Zoom — a video conferencing tool for conducting 1-on-1 sessions Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack) Inspectlet — a tool for heatmaps Pendo, Intercom — tools for customer research Zendesk Garden — a public library of user interface components for Zendesk products Follow Brent on Medium Brent's website Conferences where Brent is speaking this year: DIBI 2017, Design Matters 2017 Follow Brent on Twitter: @brentpalmer Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Digital Dragonfly — Francesca's technology and productivity consultancy Asana, Trello — tools for to-do list management Unroll.me — a tool that rolls up your newsletters into a single daily email Feedly — RSS news reader Asana, Basecamp, Slack — project management tools for teams Evernote — a note-taking app Google Drive, Dropbox, Microsoft OneDrive — cloud storage solutions Capsule CRM, Nimble CRM, PipeDrive, OnePageCRM, Insightly — CRM systems Francesca's Productivity Teardown Follow Francesca on Twitter: @f_dragonfly Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Our first episode with Dennis (dated October 17, 2014) InVision — the company Dennis works for The Pipe — Dennis's book project Greenline Creative — Dennis's design studio The Designer's Handbook — upcoming book by Dennis Field (welcome to sign up for updates) Design Disruptors — a documentary by InVision Dennis's website Request a call with Dennis via Clarity.fm Follow Dennis on Twitter: @dennis_field Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process "from idea to launch" — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Tiny Reminder — the web application for freelancers and consultants we're talking about. Sign up today — it's free forever! Stage CMS — Benedikt's software product FemtoConf — the awesome conference in Darmstadt, Germany, organized by Benedikt Deicke and Christoph Engelhardt Brian Balfour talks on how to nail freemium in SaaS Benedikt's consulting website Follow Benedikt on Twitter: @benediktdeicke Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can "do what we want" these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Drew's website Episode 43: User Experience in Ecommerce with Kurt Elster Shopify, Squarespace eCommerce — popular ecommerce solutions How I Reverse Engineered a Consulting Niche — Drew's article Follow Drew on Twitter: @truedrewco Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Double Your Freelancing — the website Laura is now redesigning with pattern libraries Design Academy — Laura's design course for developers Style Tiles — another concept for web design process Styleguides.io — great collection of website style guides Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler — our episode with the founder of Frontify Laura's official website Client Portal — Laura's product that helps keep all client deliverables in one place (use your special promocode uibreakfast to get $100 off) Follow Laura on Twitter: @laurium Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Nerdy Makers — Greg's company Capsule — Greg's coworking space in Uppsala, Sweden The Hard Thing About Hard Things by Ben Horowitz — Greg's favorite business book Greg's website Follow Greg on Twitter: @gregoiregilbert Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes LinksSpy — Christoph's SaaS product Moz — Christoph's previous place of work FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples MailChimp, Drip, Intercom — popular email tools SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount) Follow Christoph on Twitter: @itengelhardt Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Super Spicy Media — Mojca's social media consultancy Jab, Jab, Jab, Right Hook — a book about social media by Gary Vaynerchuk Brown Sauce — an article by JD Graffam on writing better microcopy John Loomer — great blog about Facebook advertising Facebook Ads Manual — Mojca's book Follow Mojca on Twitter: @mojcamars Email Mojca at [email protected] Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Ethercycle — Kurt's ecommerce consultancy for Shopify businesses Ecommerce Bootcamp by Paul Reda and Kurt Elster Kurt Elster's Ecommerce Hacks Weekly The Unofficial Shopify Podcast J. Peterman, CozyPhones, Violent Little Machine Shop, Everest Bands — some of the stores we mention as examples The Brain Audit by Sean D'Souza Kurt's website Free resources for ecommerce professionals and store owners Follow Kurt on Twitter: @kurtinc Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The UX Notebook — Sarah's awesome newsletter The 5-Step UX Research Formula — Sarah's upcoming masterclass 65 Point Checklist For User Research Projects — free UX research guide from Sarah The UX of Hiring for UX Positions — an article by Dan Maccarone & Sarah Doody Sarah's main website Follow Sarah on Twitter: @sarahdoody Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Nusii — Nathan's SaaS product, online proposal software for creative businesses The Creative Professional's Guide: How to Write Better Proposals — Nathan's book on Amazon Handmade Studio — Nathan's consulting service (landing page design for startups) Follow Nathan on Twitter: @NathanPowell76 Win More Proposals in Only 5 Days — free 5-day email course from Nusii Big Thanks to Our Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Design or development? You can say "yes" to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Sidebar, Telescope, State of JS — Sacha's projects Step by Step UI Design, Discover Meteor — Sacha's books Freakonomics by Steven D. Levitt and Stephen J. Dubner Thinking, Fast and Slow by Daniel Kahneman Sacha's website Sacha Greif on Medium Follow Sacha on Twitter: @SachaGreif Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Positioning Manual for Technical Firms — Philip's book Positioning Accelerator Program Double Your Freelancing Academy — a 7-month program where Philip is participating as an expert Philip Morgan Consulting Sign up for Philip's free positioning crash course Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Focus Course, Shawn Blanc, The Sweet Setup, Tools & Toys — Shawn's websites and projects Byword — great tool for writing in Markdown (read its review on Tools & Toys) Delight is in the Details — Shawn's first book (read my review here) The Procrastinator's Guide to Progress The Crossroads of Should and Must by Elle Luna The Power of Habit by Charles Duhigg Deep Work by Cal Newport Monument Valley Soundtrack — Shawn's favorite music for doing focused work Download your worksheet on finding creative focus (and more free resources from Shawn) Follow Shawn on Twitter: @shawnblanc Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes JitBit Helpdesk — Alex's main product HelpSpot — another helpdesk product by our fellow bootstrapper Ian Landsman The Long, Slow SaaS Ramp of Death — the famous presentation by Gail Goodman (then we talk about her selling Constant Contact) David Cancel, Jeff Bezos — advocate for senior staff members doing support Inspectlet — software for tracking and recording user behavior HelpSpot, HelpScout — great support blogs by other companies Visit JitBit Helpdesk Follow Alex on Twitter: @jitbit Email Alex at [email protected] Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Draft — Nick's solo design consultancy Revise Weekly — Nick's lesson series on A/B testing The previous episode on conversion rate optimization with Momoko Price The previous episode on Jobs to Be Done with Eric White Visual Website Optimizer, Evan Miller’s Sample Size Calculator, iA Writer, Ulysses, Trello, Basecamp — Nick's tools Draft's Letters — Nick's newsletter (here's a recent issue about deep dish pizza in Chicago) The A/B Testing Manual — Nick's upcoming book Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Design Superpower — the free email course we just launched Email 1K, Web Traffic 1M — free courses by Noah Kagan Design for Hackers — a free course by David Kadavy (now evolved into a whole series of products) Ine De Baerdemaeker of PostScripting — the awesome editor of our course ThemeBro — Heidi's project where she strategically gave away a paid book for free The UX Notebook, InVision, eWebDesign, Muzli, Sidebar.io — resources who helped to share our course Design for Founders — Heidi's main website Follow Heidi on Twitter: @design4founders Sign up for the Design Superpower and please help spread the word (it will only be up for another few weeks) Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Decisive, Made to Stick by Chip & Dan Heath Brain Rules by John Medina Stacey's website Follow Stacey on Twitter: @staceyhowelott Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Presence Agency — Kelsey's company Week of the Website — their famous one-week service Calendly, UberConference — tools for effective meetings Follow Kelsey on Twitter: @KelseyLK, @PresenceAgency Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.Show NotesEvernote, Ulisses — Ben's writing toolsGIF Brewery — a tool for creating GIF illustrations from video filesNaNoWriMo — National Novel Writing MonthStudio by UXPin — free UX design resources for designers and product teamsGrawlix CMS — Ben's product, a tool for comic artistsBen's personal websiteFollow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomixLeave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Momoko's company: Kantan Designs Copy Hackers by Joanna Wiebe Hotjar — tool for heatmaps Respond — one of Momoko's clients acquired by Buffer ConversionXL by Peep Laja Optimize Smart by Himanshu Sharma Occam's Razor by Avinash Kaushik Voice Of the Customer (VOC) by iSixSigma Message mining: G2 Crowd, Merchant Maverick Rev.com — good transcription services Optimizely, Visual Website Optimizer — testing tools Evan Miller's Sample Size Calculator Email Momoko: [email protected] Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Don't Miss the Online Workshop In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Intercom on Jobs-To-Be-Done (book) Bob Moesta — original architect of JTBD framework Ash Maurya on Jobs-to-be-Done and Running Lean Getting Started with JTBD — Eric's learning guide with links and resources Eric's website Follow Eric on Twitter: @ericmwhite Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.Show NotesHappy Startup SchoolEpisode 8: Writing the Perfect EmailBrighton Digital FestivalAuthority by Nathan BarryAndy's personal websiteWe Are AFK — Andy's consulting companyFollow Andy on Twitter: @theavangelistLeave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: [email protected] Follow Victor on Twitter: @VictorYocco

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes NextView Ventures — seed stage VC company we're talking about The NextView Platform — their community & content platform for startups, developed by Jay Unthinkable.fm — Jay's show for craft-driven creators Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show — Jay's post on narrative podcast production Follow Jay on Twitter: @jayacunzo

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Frontify — Roger's SaaS product we're talking about ProductBoard — tool they use for product management Intercom — tool they use for getting feedback from users Follow Roger on Twitter: @rogerdudler

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Doki — Marie's SaaS product for delivering online courses Teachable — another popular course platform we're talking about Follow Marie on Twitter: @mariepoulin

Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes The Strategic Web Designer: How to Confidently Navigate the Web Design Process by Christopher Butler The Strategic Designer: Tools & Techniques for Managing the Design Process by David Holston Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @mariepoulin

In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs. Show Notes Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @mariepoulin

Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once. Show Notes Digital Strategy School — Marie's famous training program for designers Oki Doki Digital — the business where Marie and Ben help entrepreneurs create successful online programs Doki — Marie's SaaS for digital courses and mentorship programs Follow Marie on Twitter: @mariepoulin

Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages. Show Notes Danny's website Relative ROI Calculator — the tool Danny created to help product owners prioritize their product backlog Follow Danny on Quora — that's how we met Follow Danny on LinkedIn Follow Danny on Twitter

Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors. Show Notes MetaLab — Liam's previous company Pixel Union — Liam's theme division of MetaLab Literistic — Liam's side project for writers Google Material Design Guidelines MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from Liam's website Fluorescent — Liam's agency Follow Liam Sarsfield on Twitter: @liamsarsfield

How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none). Show Notes Meet Edgar — Laura's SaaS product for social media automation Tom VanBuren — the writer who created Edgar's awesome language Special page with a free webinar from Laura for our listeners Follow Laura Roeder on Twitter: @lkr

It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams. Show Notes TimeBlock — the productivity method (and related SaaS) developed by Anders Episode 204 | 9 Tactics for Aggressive Time Management (Startups for the Rest of Us) Deep Work — a great book by Cal Newport You Need a Budget — SaaS by Jesse Mecham that works "method first" Follow Anders Thue Pedersen on Twitter Drop Anders a line at [email protected]

Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing! Show Notes Fundamental UI Design — Jane's free course with InVision Justin Jackson — the most awesome product guy we all admire Designer News Inbound.org Reddit Product Hunt Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling Episode 17: Startup Realities w/Amy Hoy Follow Christopher Hawkins on Twitter Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below. Show Notes Episode 26: Long-Term Product Success ft/Tom Rossi Episode 27: Founder Success Habits w/Dan Martell Episode 28: Teach Everything You Know w/Nathan Barry Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling Build A Better Network: The Third Tier Theory by Chase Reeves Episode 25: Build Something Small, Build Something Now w/Justin Jackson Episode 17: Startup Realities w/Amy Hoy “If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub…” (Amy Hoy's talk at MicroConf 2012) Follow Christopher Hawkins on Twitter Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things." Show Notes Calendly — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest) Follow Christopher Hawkins on Twitter Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)