Episode 28: Psychological Principles of Persuasive Design with Victor Yocco
How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.
UI Breakfast: UI/UX Design and Product Strategy · Jane Portman, Victor Yocco
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Show Notes
How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.
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Show Notes
- Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
- Stanford Persuasive Tech Lab
- The Fogg's Behavior Model
- Influence at Work — website of Dr. Robert Cialdini
- Social identity theory (via Wikipedia)
- The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza
- Yocco UX — Victor's website
- Send an email to Victor: [email protected]
- Follow Victor on Twitter: @VictorYocco