UI Breakfast: UI/UX Design and Product Strategy

How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSalesforce — Rakesh's current place of workWhat is Jobs to be Done (JTBD)? — an article by Alan KlementChesterton's fence — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairsGall's law — states that all working complex systems evolved from simpler systemsEpisode 80: Design Systems Engineering with James StoneRakesh's websiteFollow Rakesh on LinkedInFollow Rakesh on Twitter: @rakeshpatwariToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesIndie Hackers — the famous online community we're talking aboutThe 37 signals Manifesto — Basecamp's original site from 1999Acquired by Stripe! — a blog post from 2017 about IH acquired by StripeSlack, Telegram, WhatsApp — good platforms for starting a community as a chatroomDiscourse — popular forum softwareNomad List, Hacker News, DEV — popular communities that inspired IHThe Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist — Jane's interview on Indie HackersThe Indie Hackers PodcastStart Here — a guide for new users at Indie HackersFollow Courtland on Twitter: @csallenToday's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEngaged — Amy's new book on behavior change (also available on Amazon)Mad*Pow — Amy's place of work, a "purpose-driven agency"SuperBetter — a book by Jane McGonigalThe COM-B Behavior Change ModelAtomic Habits — a book by James ClearWhat is Jobs to Be Done (JTBD)?Episode 151: Powerful Case Studies with Joel KlettkeParticipatory design — a Wikipedia articleMotivational interviewing — a Wikipedia articleWhy We Do What We Do — a book by Edward L. Deci with Richard FlasteAmy's personal websiteUse promocode UIBREAKFAST to get 15% off Amy's book, EngagedFollow Amy on Twitter: @amybphdToday's SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUlysses — the writing app we're talking aboutUlysses 18 — one of the latest announcement examples (find more announcements here)Markdown — a lightweight markup language for editing text onlineEpisode 59: International UX with Joe LeechDownload Ulysses Press KitSign up using this link and get your first 3 months of Ulysses freeDrop Max a line at [email protected] Max on Twitter: @macguru17Today's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesOccupational therapy — a Wikipedia articleExponential Wisdom — a podcast by Peter DiamandisThe Drive — a podcast by Peter AttiaFollow Judy on LinkedInToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesigning for Analytics — Brian's companyThe CED Design Framework for Integrating Advanced Analytics into Decision Support Software — Brian's articleInformation Dashboard Design — a book by Stephen FewHow Charts Lie — a book by Alberto CairoGood Charts — a book by Scott BerinatoD3.js — the most popular data visualization libraryGet Brian's free self-assessment guideExperiencing Data — Brian's podcastDrop Brian a line at [email protected] Brian on Twitter: @rhythmspiceToday's SponsorThis episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at podcastmotor.com, and mention UIBREAKFAST to get $50 off your first order.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesExpedited Security, Expedited WAF — Michael's productsTransport Layer Security — a Wikipedia article on TLS/SSLPenetration test — a method for evaluating securityCalifornia Consumer Privacy Act — the new privacy bill alongside GPDROWASP Top Ten — a globally recognized list of top web application security risksLet's Encrypt — free SSL/TLS certificatesPublic-key cryptography — a cryptographic system that uses public keys and private keysEncrypt.me — a VPN serviceAlgo VPN — a free tool by Trail of Bits for setting up your own VPNResponsible disclosure — a model for disclosing vulnerabilitiesFollow Michael on Twitter: @mbuckbeeToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign MonitorWooCommerce — Adii's previous productUserlist — Jane's productMotion — Adii's poetry bookAdii's personal websiteFollow Adii on Twitter: @adiiToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBluetick.io — Mike's follow-up tool we're talking aboutStartups For the Rest of Us, MicroConf — projects co-founded by Mike and Rob WallingEpisode 448, Episode 461, Episode 481 — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about BluetickMention UIBREAKFAST at [email protected] after signing up to get a special bonus from MikeFollow Mike on Twitter: @SingleFounderToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesYael's blog on MediumEpisode 134: UX Writing with Yuval KeshtcherTranscript of the interview I never had — Yael's article that inspired this episodeJohn Saito — a famous UX writer at DropboxMailchimp Content Style GuideMicrocopy: The Complete Guide — a book by Kinneret YifrahOne voice, many hands — an article by Slack teamContent Design — a book by Sarah Richards (she coined the term)The Man Who Lied to His Laptop — a book by Clifford Nass and Corina YenDon't Make Me Think — a timeless book by Steve KrugLetting Go of the Words — a book by Ginny RedishConversational Design — a book by Erica HallFollow Yael on Twitter: @YaelBenDavidToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesRefactoring UI — team's project we're talking aboutTailwind CSS — Adam's project, a CSS framework for rapid UI developmentThings — a popular to-do app, one of the examples of great design7 Practical Tips for Cheating at Design — one of the team's most successful articlesScreenFlow — a popular tool for screen recording and video editingWatch Refactoring UI on YouTubeGet the Refactoring UI bookFollow Adam and Steve on Twitter: @adamwathan, @steveschogerToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDemandMaven — Asia's companyMake Your Pirate Metrics Actionable — an article about Dave McClure's Pirate MetricsAhrefs — a tool that successfully implements a paid $7 trialEpisode 142: Game Thinking with Amy Jo KimThe Beginner’s Guide to Gmail Ads — an article by Neil PatelFollow Asia on LinkedInFollow Asia on Twitter: @AsiaMatosUse promocode UIBREAKFAST to get Asia's marketing strategy call entirely freeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesKrystal Lauk Studios — Krystal's design agencyHumans of Flat Design — fun project by Eli Schiff featuring modern illustrationsThumbtack Brand Illustration Style — one of Krystal's case studiesIllustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter99U, Pinterest, It's Nice That — places to find inspirationProcreate, Adobe Fresco, Adobe Sketch — some of the popular illustration toolsMention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk StudiosFollow Krystal on InstagramFollow Krystal on Twitter: @krystallaukToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCase Study Buddy — Joel's service we're talking aboutSome of their case study samplesPingboard, Varonis, Buffer — some of the companies that do great case studiesCrisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)Get your free copy of The Complete Guide to Growing Your Revenue with Case StudiesFollow Joel on Twitter: @JoelKlettkeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesI'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level37signals — the original site from 1999Getting Real — a book by 37signalsStart Small, Stay Small — a book by Rob WallingDrip — Derrick's previous product with Rob Walling (acquired by Leadpages)The Mom Test — a book by Rob Fitzpatrick on talking to customersStaticKit — Derrick's current productThe Art of Product — Derrick's podcast with Ben OrensteinDerrick's personal websiteFollow Derrick on Twitter: @derrickreimerToday's SponsorThis episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesZerus & Ona — Miriam's illustrated book series for kidsLauren Sapala — a writer & coach on intuitive writingThe Artist's Way — a book by Julia CameronFollow Miriam on Twitter: @miriamtocinoPre-order Zerus gets a Virus in English or DutchJoin the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)Today's SponsorThis episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSway Copy — Josh's consultancyCopyhackers, ConversionXL — great copywriting resourcesAmazon, Capterra — places for customer research12 Voice of the Customer Methodologies To Generate a Goldmine of Customer FeedbackJTBD.info — a website on Jobs to be Done, run by Alan KlementHotjar, FullStory — tools for better understanding customer behaviorUserlist — Jane's SaaS productEpisode 133: SaaS Pricing with Patrick CampbellTom's Planner — a project management tool, one of Josh's case studiesHow Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awarenessThis Sentence Has Five Words — a lesson from Gary Provost on varying sentence lengthGet in touch with JoshFollow Josh on Twitter: @swaycopyToday's SponsorThis episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesObviously Awesome — April's book we're talking aboutHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog postEpisode 37: Customer Support Done Right with Alex Yumashev April's websiteFollow April on Twitter: @aprildunfordToday's SponsorThis episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Userlist — the product we're talking about Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke Episode 56: Product Development Secrets with Claire Suellentrop Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop Behind the Scenes of Our Upcoming Public Launch The story of Userlist, Inc. Userlist Team & Company Values How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist Campaign Templates for Each User Lifecycle Stage Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky Follow the team on Twitter: @ClaireSuellen, @benediktdeicke, @uibreakfast, @Userlistio Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PreApps — Sean's app marketing agency App Secrets: How to Create A Million Dollar App — Sean's book The One Thing — a book by Gary Keller and Jay Papasan Measure What Matters — a book by John Doerr Sean's website Follow Sean on Facebook Today's Sponsor This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes MicroConf, TinySeed, previously Drip — organisations co-founded by Rob Stripe, PayPal, Shopify, Zapier, Segment, Gumroad — some of the popular integrations The Power of Integrating Your SaaS With Other Apps — an episode with Ruben Gamez of Bidsketch Userlist.io — Jane's SaaS product Startups For the Rest of Us — Rob's podcast together with Mike Taber Rob's website Follow Rob on Twitter: @robwalling Today's Sponsor This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Information Architecture: For the Web and Beyond — a book by Louis Rosenfeld, Peter Morville & Jorge Arango Patient Protection and Affordable Care Act — a Wikipedia article Epic, Cerner — some of the popular out-of-the-box solutions for hospitals HL7 — standards for electronic health information Healthcare Design Is About More Than Aesthetics UX Ecosystems: Designing a Patient’s Path to Health Care Healthcare: The other UX design Healthcare UX: a journey just begun Design for Care: Innovating Healthcare Experience — a book by Peter Jones UXD Healthcare, Connected Health Conference — popular healthcare UX conferences Follow Chris on Medium Follow Chris on Twitter: @chris_kiess Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at gusto.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Game Thinking (also available on Audible), Community Building on the Web — Amy's books The Lean Startup, Design Thinking — some of the popular product design methods Game Thinking TV — Amy's YouTube channel Find your ideal early customers with Job Stories — one of their videos on Job Stories GameThinking.io — Amy's website Innovator Quiz — a quiz to receive a free product/market fit cheatsheet Follow Amy Jo on Twitter: @amyjokim Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SegMetrics — Keith's product Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF) CartHook — a well-known upsell tool How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers Neil Patel's Digital Marketing Blog SegMetrics Blog Wirecutter — a recommendations website Patrick McKenzie — a famous software consultant we're talking about Episode 100: Leveling Up with Patrick McKenzie The Personal MBA — website & book by Josh Kaufman Develop Your Marketing — Keith's website Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SustainableUX — event & community we're talking about MadPow — a design agency where James works #ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't) Sustainable Web Design — James's famous article on A List Apart Squoosh — an in-browser tool for optimizing images Code as Craft — a blog by Etsy's engineering team Susty — the lightest WP theme B Corporations — a certification system for social and environmental performance Wholegrain Digital — an agency in London focused on sustainability SustainableUX on YouTube Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler Energy Efficiency and the P2P Web with Jordyn Bonds Future Ethics with Cennydd Bowles James's newsletter on Sustainable UX Follow James on Twitter: @JC_UX, @SustainableUX Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Sherlock — Derek's product we're talking about Userlist.io — Jane's SaaS product Clearbit — a tool for enriching customer data ProductLed — a resource by Wes Bush on product-led growth Notes from Baker St. — Sherlock's blog on product engagement Follow Derek on Medium Follow Derek on Twitter: @dskaletsky Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Marketing with Paul Jarvis Kaleigh's website Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters Follow Kaleigh on Twitter: @kaleighf Today's Sponsor This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books Sense & Respond Press — Jeff's publishing house together with Josh Seiden Making Progress, Hire Women — some of the latest books by Sense & Respond Press Agile vs Lean vs Design Thinking — Jeff's original article Episode 131: Design Sprint with Jonathan Courtney AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen Jeff's website Follow Jeff on Twitter: @jboogie Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PDF — a Wikipedia article Adobe Scan — Adobe's new mobile scanner app Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan Document Cloud at Adobe Blog Follow Liang-Cheng on LinkedIn Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Simple Focus, Clear Function — JD's agencies Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products MetaLab — the company behind Ballpark Josh Pigford — the founder of Baremetrics and previously Temper Starting & Sustaining — a book by Garrett Dimon Hitenism — Hiten Shah's blog & newsletter Follow JD on Twitter: @jdgraffam Ask JD any questions at [email protected] Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Writing Hub — Yuval's website Shopify Content Style Guide Mailchimp Content Style Guide Episode 59: International UX with Joe Leech Episode 96: Building a Global Customer Base with Ed Freyfogle Userlist.io — Jane's SaaS product The Three-Hour Brand Sprint — a framework by Jake Knapp John Saito — UX writer at Dropbox Writing guidelines for Material Design Microcopy & UX Writing — Yuval's Facebook community Follow Yuval on Twitter: @KeshYuval Ask Yuval any questions at [email protected] Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProfitWell — Patrick's company we're talking about Value Based Pricing — Patrick's talk recap from FemtoConf 2018 Userlist.io — Jane's SaaS product Atlassian, Wistia, LinkedIn — some of the companies that do pricing well David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing ProfitWell, Price Intelligently — Patrick's websites Ask Patrick any questions at [email protected] Follow Patrick on Twitter: @Patticus Today's Sponsor This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Feature Audit — Brian's tool we're talking about “hirebrianrhea.com”…One Year Later — Brian's article at Brad Feld's blog The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit Userlist.io — Jane's SaaS product Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis Brian's website Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library Follow Brian on Twitter: @brhea Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AJ&Smart — Jonathan's design agency Sprint — the original book by Jake Knapp Follow AJ&Smart on YouTube for hours of free instructional videos on the topic of Design Sprint RealtimeBoard — a tool for remote collaboration Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman — our previous episode on RealtimeBoard Lightning Decision Jam — how to run a shorter design sprint workshop Follow Jonathan on Instagram: @jicecream Product Breakfast Club — Jonathan's podcast with Jake Knapp Use promocode UIBREAKFAST to get €500 off the Design Sprint Masterclass Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Creed Interactive — Jonathan's agency Deep Work: Our Secret Sauce to an Effective Work Environment — an article by Jeremy Dean at their blog 37 Lessons on Productivity and Work from Basecamp’s Jason Fried — an article by Steve Glaveski Deep Work — a book by Cal Newport Episode 18: Staying in Flow with Anders Thue Pedersen — our past episode on TimeBlock method Creed Interactive Office Tour Follow Jonathan and Creed Interactive on Twitter: @anderstrom, @creed_all_in Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Optimal Workshop — Andrew's company Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about Card Sorting 101 — a guide at Optimal Workshop blog Card Sorting — a book by Donna Spencer Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProdPad — Janna's product management software Mind the Product — Janna's community (and series of events) for product managers User Onboarding: The UX Behind Our Magically Extending Free Trial — Janna's article about gamified trials How to Write Great Product Specs — Janna's article Product requirements document (PRD) — a Wikipedia article How To Build A Product Roadmap Everyone Understands — an article by Andrea Saez at ProdPad Blog Why Your Roadmap Is Not A Release Plan — another article by Andrea Saez Marvel, InVision, Balsamiq — design & prototyping tools Follow Janna on LinkedIn Follow Janna on Twitter: @simplybastow Today's Sponsor This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 118: Customer Top Tasks with Gerry McGovern Content Modelling: A Master Skill — an article by Rachel Lovinger Wine, Content, and Domain Models — an article by Michael Andrews Tree testing — a Wikipedia article Internet Architects — a company where Chris currently works Follow Chris on LinkedIn Follow Chris on Twitter: @cHuylebroeck Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Ueno — Haraldur's company Ueno’s Culture Values — Haraldur's article describing their company values Radical Candor — a book by Kim Scott Follow Haraldur on Ueno's blog, Lorem Ipsum Today's Sponsor This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at frontify.com/uibreakfast, and get your first three months free of charge if you start a subscription. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Mind the Product — the world's largest community of product people Pivotal Labs — Emily's previous place of work Episode 121: Managing Customer Feedback with Sofia Quintero Critical Thinking for Product Teams — a talk by Teresa Torres sharing her opportunity solution tree Before You Plan Your Product Roadmap — a post by Des Traynor about feature audits The Five Whys for Start-Ups — an article by Eric Ries Taming the Squeaky Wheel — Emily's article Mind the Product, ProdPad — great blogs to follow Product Roadmaps Relaunched — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors Mind the Product events & local meetups The Daily Em — Emily's website Follow Emily on Twitter: @thedailyem Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GDPR for SaaS — Aleth's website General Data Protection Regulation (GDPR) — a Wikipedia article How To Protect Your Users With The Privacy By Design Framework — an article by Heather Burns at Smashing Magazine 10 examples of best practice UX for obtaining marketing consent — an article by Ben Davis Privacy in mobile apps — an ICO guide Userlist.io — Jane's SaaS product (a typical data processor) The GDPR Package — Aleth's consulting package for SaaS companies Follow Aleth on Twitter: @pl4n3th Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Emerge Interactive — Jonathon's digital product agency Balsamiq, Axure — wireframing tools Insights by Emerge Interactive — a section with interviews, articles, and other resources Download your free Digital Product Vision & Planning Checklist (and get a chance to win a free workshop) at emergeinsights.com/uibreakfast Follow Jonathon on Twitter: @jonathonhensley Today's Sponsor This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Heart to Start, Design for Hackers — David's books Love Your Work — David's podcast How to Write a Book, Make Money Writing on the STEEM Blockchain — David's "short reads" Self-discrepancy theory — a Wikipedia article The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography — an article & video at Brain Pickings Authority — a book by Nathan Barry Your First $10k — a guide for creating products by Amy Hoy Old Masters and Young Geniuses — a book by David Galenson Steve Jobs’ 2005 Stanford Commencement Address Seth Godin — Love Your Work, Episode 77 David's website Follow David on Twitter: @kadavy Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes NomNom — Sofia's company Geckoboard — Sofia's previous place of work Episode 112: Optimizing SaaS Trials with Alli Blum Episode 116: Segmenting Your Users with Val Geisler Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework What is Net Promoter? — how NPS is calculated Inside Intercom — Intercom's blog Fullstory, Mixpanel, Amplitude — popular analytics tools Hungry for Insight — NomNom's blog The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom Follow Sofia on Twitter: @Sofiaqt Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wiretap — Sean's place of work Val Geisler, David Sherry, Dennis Field — some of our previous guests from Sean's community in Columbus, Ohio The Web Design Equation — an episode of Sean's previous podcast, All of the Above Atomic Design — a blog post by Brad Frost Figma, Sketch, InVision Studio — popular design tools Graceful Degradation — an article at Zurb Mockaroo — random data generator for UI/UX Web Content Accessibility Guidelines (WCAG) Sean's website Follow Sean on Twitter: @spjpgrd Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GetUplift — Talia's company Emotional Targeting 101 — Talia's article at ConversionXL What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors GetUplift blog Get your free conversion optimization resources at GetUpflift Follow Talia on Twitter: @TaliaGw Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Gerry's website — customer experience insights published since 1996 (don't forget to subscribe) Gerry's books Identifying Customer Top Tasks — Gerry's article on Medium Episode 111: Effective Website Navigation with Els Aerts SurveyMonkey — a popular survey tool Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work Optimal Workshop — great user research tools MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources Customer Carewords — Gerry's consulting website Follow Gerry on Twitter: @gerrymcgovern Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rob's consulting website SaaS Resources — a project co-founded by Rob The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about Price Intelligently — a blog by Patrick Campbell Episode 96: Building a Global Customer Base with Ed Freyfogle The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs Follow Rob on Twitter: @robturlinckx Drop Rob a line and ask him for pricing advice at [email protected] Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val ConvertKit (now Seva) — Val's previous place of work Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter Episode 105: Website Personalization with Brennan Dunn Intercom, Drip — pre-acquisition email automation tools Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools Kissmetrics — a popular analytics tool Val's website (make sure you subscribe for her famous onboarding teardowns) Follow Val on Twitter: @lovevalgeisler Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How to Design an Addictive Product — Jeff's article Ivan Pavlov, Sigmund Freud, Harry Harlow, Abraham Maslow — some of the famous psychologists Jeff mentions Thinking, Fast and Slow — a book by Daniel Kahneman Intrinsic motivation, Maslow's hierarchy of needs — Wikipedia definitions The Power of Habit — a book by Charles Duhigg Reddit, Product Hunt, Hacker News, Designer News — popular websites with a content voting system Jeff's consulting website Follow Jeff on Medium Follow Jeff on Twitter: @jeffdavidsond Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.