Episode 133: SaaS Pricing with Patrick Campbell
Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.
UI Breakfast: UI/UX Design and Product Strategy · Jane Portman, Patrick Campbell
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Show Notes
Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.
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Show Notes
- ProfitWell — Patrick's company we're talking about
- Value Based Pricing — Patrick's talk recap from FemtoConf 2018
- Userlist.io — Jane's SaaS product
- Atlassian, Wistia, LinkedIn — some of the companies that do pricing well
- David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing
- ProfitWell, Price Intelligently — Patrick's websites
- Ask Patrick any questions at [email protected]
- Follow Patrick on Twitter: @Patticus
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