Episode 19: Creating a Powerful Brand with Laura Roeder
How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).
UI Breakfast: UI/UX Design and Product Strategy · Jane Portman, Laura Roeder
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Show Notes
How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).
Show Notes
- Meet Edgar — Laura's SaaS product for social media automation
- Tom VanBuren — the writer who created Edgar's awesome language
- Special page with a free webinar from Laura for our listeners
- Follow Laura Roeder on Twitter: @lkr