Episode 20: Mastering Creative Direction with Liam Sarsfield
Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.
UI Breakfast: UI/UX Design and Product Strategy · Jane Portman, Liam Sarsfield
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.
Show Notes
- MetaLab — Liam's previous company
- Pixel Union — Liam's theme division of MetaLab
- Literistic — Liam's side project for writers
- Google Material Design Guidelines
- MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from
- Liam's website
- Fluorescent — Liam's agency
- Follow Liam Sarsfield on Twitter: @liamsarsfield