The Thought Leader Revolution Podcast

12 words or less. According to our guest, Dr. Nido Qubein, who is a renowned speaker and President of High Point University, if you can't effectively describe what you do and what your company is about in a few words, prospects will not become your clients. He feels that if people are confused, they won't repeat what you do to others which will hurt your chance of developing a loyal following. During this interview, you'll learn... How to create a defined understanding of what you do and how it can people others What questions to ask to find out what truly matters to your prospects in order to craft relevant marketing messages for them The importance of correctly interpreting the value of what you offer so it can powerfully resonate with future customers To find out more about Dr. Qubein, visit https://www.thebusinessofthoughtleadership.com.

Do you have an idea that is worth spreading? If you do, you're not alone. TED, which is a media organization that posts talks online and through conferences, has had many exceptional speakers contribute over the years. But, to be a part of a TED or TEDx talk, there's a certain formula that you must adopt. It's powerful and will no doubt captivate almost any audience you want to connect with. Our guest, TEDx Toronto Program Director, Jeff Lohnes, will shed some light on it and discuss... Why authenticity is key when connecting with audiences The power of giving the crowd information they need and want to know Why you should strive to inform, entertain and inspire To find out more about Jeff, visit https://www.thebusinessofthoughtleadership.com.

Do you have a significant other? Do you remember the honeymoon phase of that relationship? It probably involved you having a strong focus on doing whatever you could to make the love of your life happy. Well, it's similar to business where you do your best to serve your customers. According to our guest, Rivers Corbett, the host of the Startup Canada podcast, you must do whatever you can to remain in the honeymoon stage with your clients. During this interview, you'll also learn... The importance of having the appropriate and consistent messaging that resonate with your customers Why clarity is a true difference maker in how you communicate with potential clients Why you should always zag when everyone else zigs To find out more about Rivers, visit https://www.thebusinessofthoughtleadership.com.

Do you have shiny object syndrome? Many entrepreneurs do. They're working away on an opportunity then when presented with a new and more attractive one they focus on that one until the next great thing comes along. At that rate, it's tough to build traction since you're alway leapfrogging. Our guest today, John King, who is the co-author of Tribal Leadership and a former ballroom dancer, believes it's by understanding your priorities that can help you concentrate on the opportunities that are truly worth your time. During this interview, you'll discover... The five levels of priority that will allow you to make better decisions How you can learn a lot about business partnerships through ballroom dancing The importance of making connections with the leaders of tomorrow To find out more about , visit https://www.thebusinessofthoughtleadership.com.

How much do you charge? You see, many entrepreneurs make the mistake of selling their product or service at a low price which sometimes attracts more customers than they can handle and people who don't take their investment seriously which can ultimately lead to them becoming a nightmare to deal with. When clients are not paying much, the stakes are usually not high enough for them to care. Also, when there are too many customers to assist, your customer service quality will likely take a hit if you don't have the workforce to support them. According to our guest, Russ Ruffino, owner of Clients On Demand, the solution is to offer premium pricing for your offerings. He's found when you charge more and people see your value, they'll buy and are more willing to actually do the work. The beauty of this strategy is that not only will you be working with less clients, but you'll be associating yourself with winners, make more money and have great impact because you're helping people who are committed to getting results. During this interview, you'll discover... What questions to ask yourself before implementing premium pricing Why you should focus on your clients' results FIRST The importance of thinking in outcomes for yourself and your customers To find out more about Russ, visit https://www.thebusinessofthoughtleadership.com.

Who is in your network? Do you know what value those people bring? If you're serious about achieving a new level of excellence in your business and life, it's time to evaluate who you connect with and how those relationships can positively affect you and others. Our guest, James Altucher, who is an immensely successful podcaster, author and investor, has a technique he uses to help himself achieve goals, experience peak performance and help others. It's about knowing the Plus, Minus and Equals in your network. During this interview, you'll learn... What the Plus, Minus, Equal technique is about and how it can help with your decision making The importance of teaching your processes in a public forum Why your actions follow your intentions and why you must choose wisely To find out more about James, visit https://www.thebusinessofthoughtleadership.com.

Storytelling. It's been a part of the human experience ever since we first inhabited the Earth. There's something about telling great stories that will always touch our hearts and minds. Businesses today are realizing how telling those tales, with a plan in mind that has a defined outcome, can positively affect their profits. During this interview, our guest, Alexander Jutkowitz, who is the author of The Strategic Storyteller, will share... Why you should tell your stories with intent to make them scalable for your business Why the power of telling ongoing stories is important to remain relevant Why your content must always strive to provide wisdom, wonder and delight To find out more about Alex , visit https://www.thebusinessofthoughtleadership.com.

Your inner critic. If you let it, it can run the show. Once that happens, its sheer power can leave nothing but destruction in its path. Your hopes, your dreams and your business success can all disappear if the critic persuades you to play it safe and small. However, according to our guest, Andrew Warner of the highly successful entrepreneur interview-based podcast, Mixergy, you do have a choice. During a fascinating live interview with Nicky Billou from the Fireside Conference in Bancroft, Ontario, Canada, Andrew shares the following... How asking questions can neutralize your inner critic or as Warner puts it, your "countermind" How the use of "guru beads" can keep you focused and tame your negative thoughts The importance of being aware of the ONE thing you want to do To find out more about Andrew, visit https://www.thebusinessofthoughtleadership.com.

What's your big revenue goal? Now, add a zero to it. According to our guest, real estate investing expert and author, Victor Menasce, every time he does that, it gives him an extra kick to strategically think what he needs to do to make that goal a reality. What resources will he require? What people must be in place to help him attack his deficiencies? So, if going to the next level is what you seek, adding a zero to go along with structured thinking and planning can assist you in getting there faster. During this interview, you'll learn... The value of planning for the finish and applying millimetre tweaks along the way The importance of consistency and practice applied towards your core genius Why you shouldn't force your business growth To find out more about Victor, visit https://www.thebusinessofthoughtleadership.com.

Loneliness. As an entrepreneur, you probably feel this sometimes especially when your business is going through some bumps. It's easy to go into a negative spiral and fall deeper into a rabbit hole when you don't have a supportive network around you. This is why our guest, Transition coach, Peter Boolkah, says you don't have to do this alone. There are great people and resources out there that can help you on your entrepreneurial journey. During this interview, you'll discover... Why you should ditch your ego and surround yourself with people who are more successful than you Why you shouldn't be afraid of investing in your own education Why having a scarcity mindset isn't helping your business To find out more about Peter, visit https://www.thebusinessofthoughtleadership.com.

What's your ONE THING? That quality which separates you from your competiton. The superpower you're WORLD CLASS at. For our guest, Dr. Jason Selk, he wanted to be the BEST sports psychologist consultant in the world. Well, it became reality. It happened because he created a groundbreaking Mental Training Program for athletes, coaches and eventually business people. At one point, the word spread so wide that the St. Louis Cardinals baseball team hired him as their Director of Sports Psychology. Under his watch, the club would win two World Series titles. During this interview, you'll discover... The importance of finding your unique competitive edge so you can become a profitable go-to expert Why it's crucial to use your expertise to create products that people actually want Why you must be open to leveraging your knowledge to different audiences to increase your revenue streams and grow your platform To find out more about Jason, visit https://www.thebusinessofthoughtleadership.com.

Major League Baseball. Playing on that elite level is a dream for millions of boys around the world. However, for many of them, it remains a fantasy. Not for former World Series Champion pitcher, Todd Stottlemyre. He lived the dream for 14 seasons including reaching the pinnacle of success by winning two championships with the Toronto Blue Jays. Today, as a motivational speaker and author of his new book, Relentless Success: 9-Point System for Major League Achievement, he's helping people maximize their ultimate potential so they can achieve the goals and life they truly want. During this interview, you'll learn.. How the heartbreaking story of Todd's younger brother fuelled his fire to succeed The 9 things you need to achieve your most desired goals Why the power of NOW is crucial in building momentum for any dream you want to make into reality To find out more about Todd, visit https://www.thebusinessofthoughtleadership.com.

Think about the language you use daily. Is it encouraging or deflating? For example, there's a big difference in saying, "I have to go work out with my family" versus "It's playtime in the gym with my family." Our guest, Chad E. Cooper, who is a professional speaker & author that retired from Microsoft at age 35, has figured this out. He feels by using empowering language and changing your mindset, it can unlock your potential, help you better identify your purpose and core values which ultimately affect your business decisions. During this interview, you'll also learn.. Why the negative stories in your head are preventing you from achieving greatness How thinking of 3 to 5 of the happiest memories of your life can help you discover your purpose Why saying the words, "One More Step" can be the difference between you quitting and achieving incredible accomplishments To find out more about Chad, visit https://www.thebusinessofthoughtleadership.com.

Distractions. In our chaotic world today, they are everywhere. Unfortunately, somewhere along the line we lost the importance of having solitude in our lives. For our guest, former Navy fighter pilot and POW, Captain Charlie Plumb, time to himself was all that he had. On his 75th mission over North Vietnam, his plane was shot down then he was captured and tortured. He spent the next 2,103 days as a Prisoner Of War in an 8-by-8 foot cell. Throughout his nearly 6 years of captivity, he learned some powerful lessons that not only saved his life but can help you in your business today. During this fascinating interview, you'll discover... How solitude can help stimulate creative solutions to business problems Why you should look at challenges as puzzles to complete The importance of not battling adversity alone To find out more about Charlie, visit https://www.thebusinessofthoughtleadership.com.

You're NOT the hero. Your audience is. Our guest, Nancy Duarte, wants you to keep that in mind the next time you're presenting. She is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. She believes storytelling can profoundly impact the lives of your audience and move them to action. During this fascinating interview, you'll learn... Why the structure of I tried, I failed, I tried again and I did it! is a powerful story structure to ignite change in the lives of your audience Why you must focus one big clear idea so those in attendance can full absorb its power How empathy can help you have a deeper connection with your audience To find out more about Nancy, visit https://www.thebusinessofthoughtleadership.com.

Cerebral Palsy. It's a condition marked by impaired muscle coordination and/or other disabilities, typically caused by damage to the brain before or at birth. For those who have it, life is very hard. But, Charles Wilton doesn't let CP hold him back from chasing his dream. He's Canada's first adapted wheelchair boxer and is looking to become a positive example to others who are physically challenged. He's the epitome of someone who is making the difference he was born to make. His story is truly powerful and will no doubt inspire you. During this interview, in which Charles' manager, Sean Morris is also in attendance, you'll learn... The horrific details of Charles' childhood and how he overcame it to live a purpose-filled life The importance of having maximum commitment and persistence when pursuing your goals It's okay to do the opposite of what others tell you sometimes To find out more about Charles Wilton, visit https://www.thebusinessofthoughtleadership.com.

Mistakes. We all make them. According to our return guest, Marc Von Musser, who has made over 500,000 sales calls and delivered 10,000 presentations in his career, you can either learn from your own missteps, which is painful and expensive, or you can learn from the mistakes others make and bypass decades of agony. For the second option, you can do this by hiring a mentor and/or becoming a part of an elite mastermind group of successful like-minded people. Both can help support, guide and challenge you to be the true success you are meant to be. However, there are many pretenders out there, so make sure you follow and learn from the right people. During this interview, you'll learn... To identify authentic mentors because they have lived the results you desire The importance of getting clear on your goal and how others can help you get there quicker The negative consequences if you travel on your business journey alone when you don't have to To find out more about Marc, visit https://www.thebusinessofthoughtleadership.com.

Is it ONLY about YOU? We've all been at networking events where people will promote themselves constantly without letting others share their stories. Some will also give you their business cards without barely engaging in a conversation. It's a terrible first impression. Our guest, business speaker and coach, Sharon Worsley (also known as The Business Development Ninja), has been on the wrong side of those interactions. But, she's learned a lot and has come up with some tips on how you can make your next networking experience a more useful one. During this interview, you'll learn... Why you should enter networking opportunities with a mindset of helping others How introverts can effectively connect with new business contacts Why following up is crucial after networking with people To find out more about Sharon, visit https://www.thebusinessofthoughtleadership.com.

What motivates you to wake up? Is there a big goal that excites you? It's important to have purpose in life. Our guest, the President & CEO of Prostate Cancer Canada, Rocco Rossi understands this. It hit him like a bolt of lightning when on a business trip with his boss years ago, Rocco found out he died in his sleep in his hotel room. At the time, his friend was 44 years old with a wife and kids. It opened Rocco's eyes. He began to realize he must live a life of purpose because of how unpredictably it can be taken away. Today, with those he leads, he lives with meaning and does his best to guide them towards a common goal. During this interview, you'll learn... How storytelling can communicate your purpose and endear your followers Why it's important to eliminate obstacles for your people so they can get work done Why you should find time to reflect and recharge yourself To find out more about Rocco, visit https://www.thebusinessofthoughtleadership.com.

Your employees. Without them, your business could be in a lot of trouble. These days, it's tough to find great ones that are committed to your vision and want to stick around to see it through. Our guest today, Bruce Bowser, has figured it out. He is the president of a moving company called AMJ Campbell Van Lines and has overseen the growth of the company from $ 34 million in 1997 to over $ 200 million today. He has some terrific tips on how you can create loyal staff that will stand by you for the long run. During this interview, you'll learn... Why you should create a work culture of entrepreneurship to motivate great employees to stay Why micromanaging isn't the answer to handle your staff Why it's important to treat people with dignity and respect To find out more about Bruce, visit https://www.thebusinessofthoughtleadership.com.

Social media. It can be a wonderful way to connect with family and friends. But, if you're a thought leader, it can also be a great strategy to locate your ideal customers. These days the business social media of choice is LinkedIn. Our guest today has mastered the fine art of using it to attract more business for her clients. Sarah Santacroce is a Switzerland-based LinkedIn expert and owner of Simple LinkedIn Solutions. During this informative interview, you'll learn... Why your LinkedIn profile headline is important when making first impressions with prospects How you must be more strategic when growing your LinkedIn network Why you should consider creating consistent relevant content within LinkedIn for your audience To find out more about Sarah, visit.

Imagine leaving millions of dollars on the table. Not everyone could do that. Our guest, Don R. Campbell did. He is a Senior Analyst with The Real Estate Investing Network (REIN) which is Canada's most trusted real estate investment education, analysis, research and strategic leadership resource. Throughout his years at REIN, this multiple best-selling author has turned down potentially profitable real estate opportunities. Why? For him, those deals didn't align with his purpose. Don believes in being authentic and assisting others without compromising his values. As well, he feels it's meaningful to have a business that emotionally touches people's lives and creates positive change. During this engaging interview, you'll discover... The importance of creating your "Personal Belize" & how it can lead you to powerfully help others through your business Why you should work on your presentation skills to effectively communicate with your audience Why you must have integrity and make decisions that are aligned with your purpose To find out more about Don, visit https://www.thebusinessofthoughtleadership.com.

Don't be fooled. Whether you're at a Disney resort or cruise, the way you're treated as a customer has been well strategized years before you even handed over your credit card number to Mickey Mouse. Our guest today, Shep Hyken, who is a New York Times best-selling author and customer service expert himself, has been paying attention and will pass on some success tips he's learned from Mickey and his friends and he'll share some from his own esteemed career as well. During this interview, you'll discover... The 3 jobs Disney employees must do well and the 2 of those you must focus on Why you shouldn't deliver an over-the-top WOW customer service experience for your clients The key ingredients to differentiate yourself as a thought leader so customers will flock to you FIRST To find out more about Shep, visit https://www.thebusinessofthoughtleadership.com.

Content marketing. It's defined as "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." If you're a thought leader who hasn't hopped onto that train, our guest, Joe Pulizzi, who is a content marketing envangelist, will help you get started on developing a profitable niche that you can serve. Content Marketing is a great way to build a loyal following because of the value you're providing your audience which leads to your fans trusting and eventually supporting you especially in monetary terms. During this interview, you'll learn... Why it's important to niche down repeatedly until you identify a profitable area that you can dominate as a thought leader Why you should choose 1 content type and 1 content platform to distribute your message Why it's powerful to develop your audience first then listen to your people to build products they actually need To find out more about Joe, visit https://www.thebusinessofthoughtleadership.com.

Do you ever feel lost? Our guest today, personal branding expert, Bobby Umar once did. He bounced from one career to the next not feeling fulfilled until one day he decided it was time for a change. That's when he started asking himself questions about what he truly wanted in life. The pursuit of establishing his personal brand took off from there. Today, he's a man of purpose and passion who is helping business owners have more clarity and success in their lives. During this interview, you'll learn... The action steps to take right now to create your personal brand The 4 areas of fulfillment and why you're resigning yourself to only being happy with a few of them The 3 main ingredients thought leaders need to create their tribes and attract more clients To find out more about Bobby, visit https://www.thebusinessofthoughtleadership.com.

Nonverbal communication. Many of us underestimate its impact. You probably don't realize it, but everyday you're telling a story using your facial expressions, gestures, eye contact and posture. In business, you want to make sure the stories you're broadcasting are positive and setting you up to win the trust of potential clients. Our guest today, Mark Bowden, is a master nonverbal communicator and author of books such as Winning Body Language, Winning Body Language For Sales Professionals and Tame The Primitive Brain. He's also a world-class speaker who knows that the slightest of changes in your body language can make the difference between you being loved or hated by the prospects you're trying to persuade. During this informative interview, you'll learn... Why hiding your hands during your presentations causes a negative response What hand gesture can create instant trust from any speaking audience Why you should be aware of your physical proximity with prospects To find out more about Mark, visit https://www.thebusinessofthoughtleadership.com.

What are you great at? What superpower do you possess that can help others immensely while also putting money in your own pocket? For most people, finding their profitable niche is a long process, but once it's discovered it can lead to terrific opportunities. Just ask Corry McClure. Today, she helps trainers design programs that leverage their expertise to attract government funding for initiatives such as the Canada Job Grant. It took Corry years to arrive at her niche, but now it's growing bigger and better. During this interview, you'll learn... Why you need to be clear about your purpose The importance of knowing your niche audience and how to provide it with simple business solutions The power of being a part of a like-minded community to help boost your success To find out more about Corry, visit https://www.thebusinessofthoughtleadership.com.

Be yourself. You've heard that cliche a million times. But, in the case of fitness entrepreneur, Chad Howse, it's proved to be very profitable. When he first started out in the online business world, he went years without making money. He went to mastermind groups and received advice from successful peers, but ultimately their ways didn't work out for him. It wasn't until Chad realized his ideal customer was himself that everything changed. He began writing sales copy and other useful content in his unique voice that answered his own problems. Before he knew it, people resonated with his journey and began buying from him including his popular product, The Man Diet. For Chad, being authentic was an incredible strategy. During this interview, you'll learn... The importance of figuring out who your ideal clients are and how to use your authentic self to connect with them Why it's vital to "write to yourself" when creating emails, sales copy and information products How you can boost your email list and attract more business by having calls to action and opt-in forms tied in with your content To find out more about Chad, visit https://www.thebusinessofthoughtleadership.com.

The law of reciprocity. Ever hear of it? Basically, it's when someone does something nice for you then you'll have a deep-rooted psychological urge to do something nice in return. This universal law has been used in persuasive marketing and advertising for years now. But, what if you could genuinely give something of value to potential clients for free because you actually want to help them? You might be thinking, "Wait a second, FREE? Why the heck would I do that?" Our guest today, David Sargant, who is an expert that shows coaches how to use digital marketing to get the visibility and credibility they need to grow their businesses, feels giving away your useful content is a great way to endear yourself to prospects which can lead to win-win opportunities. During this fun and inspiring interview, you'll learn... Why providing free takeaway value will build trust with potential clients by letting them know you're credible and not in it for a quick buck Why it's important to plant seeds by helping people take action towards their goals The importance of being strategic so you can give your content to your ideal market To find out more about David, visit https://www.thebusinessofthoughtleadership.com.

Addiction. Whether it's with drugs, alcohol or whatever else, it can ruin lives. New York Times best-selling author and entrepreneur, Anna David, had her battles with it. Her life went down a turbulent road until it was time to change course before it was too late. Today, she's been sober for over 16 years. She has found a new way to monetize her writing expertise and has created helpful content to assist others who are looking to conquer their personal challenges. During this interview, you'll learn... Why you must stop being a victim, take accountability and realize you can now play a part in your own success Why the best way to sell is to give Why you shouldn't be afraid to invest in your education To find out more about Anna, visit https://www.thebusinessofthoughtleadership.com.

The Man In Motion. For many across the globe, our guest today is a shining light for those with disabilities. On March 21st 1985, Rick Hansen, who is a paraplegic, embarked on a world tour where he wheeled himself across 34 countries and 4 continents to prove the potential of people with disabilities and to inspire a more accessible world. If Rick didn't have the right attitude, the above probably would have never happened. At age 15, he suffered a spinal cord injury during a pickup truck accident. It was a major hit to his athletic dreams, but he found a way through mentors to reshape his mindset to get his life on track. Even during his Man In Motion Tour, he had doubts about completing it, but with some encouragement from a friend, he continued. Today, he runs The Rick Hansen Foundation and remains an inspiration to millions. During this powerful interview, you'll learn... Why you need to remind yourself what your big WHY is regarding your goal Why you shouldn't worry about things you can't control and focus on the things you can Why you should practice gratefulness every day To find out more about Rick, visit https://www.thebusinessofthoughtleadership.com.

Garage to global. For our guest, Business Network International (BNI) founder, Dr. Ivan Misner that was his journey. He started his organization in a spare room above his garage then kept growing it and now BNI has over 7900 chapters which generated 8.8 million referrals and $11.1 billion dollars in business in 2016. He calls himself a 20-year overnight success story. It didn't come easy, but he has trusted tips that can hopefully help you avoid some mistakes and build the profitable business you've always wanted. During this fascinating interview, you'll learn... To never treat networking like a face-to-face cold call opportunity Why you should do 6 things a thousand times but not a thousand things 6 times Why you must hire those that have ignorance on fire instead of knowledge on ice To find out more about Dr. Misner visit https://www.thebusinessofthoughtleadership.com.

Fifteen years old. That was the age of our guest, Marie Diamond, when her life changed forever. She was run over by a truck and declared dead. Miraculously, she survived, but while she was "on the other side", she felt a calling to enlighten more than 500 million people world wide. Once she returned, she began her crusade. After many experiences, she'd land a place in the wildly popular 2006 film, *The Secret* which enabled her to transform the lives of millions of people. Today, with her powerful vision in mind, she continues to assist her clients through various speaking engagements, workshops, webinars and other products. During this interview, you'll learn... The power of developing a vision that aligns with your values and resonates with future prospects How changing your environment, including your office, can positively affect your business success Why you should always be living your brand To find out more about Marie visit https://www.thebusinessofthoughtleadership.com.

Podcasting. It's red hot right now. There are over 300,000 podcasts in the world. Entrepreneurs are jumping in because of a podcast's ability to reach niche audiences, with easily consumable, on-demand audio content, that couldn't have been accessed before. Does that mean it's right for you and your branding strategy? Well, it has certainly worked for our guest, Health & Wellness expert, Dr. Jesse Chappus who is the co-host of the popular Ultimate Health Podcast. During this interview, you'll learn... How a podcast can make you money and elevate your brand exposure What level of commitment you'll need to consistently deliver a high quality show The importance of taking care of your health during your podcasting journey To find out more about Jesse, visit https://www.thebusinessofthoughtleadership.com.

Tragedy. At one point or another, we all come face-to-face with it in some capacity and today's guest, Kelly Lee Bennett is no different. During her most turbulent years, there were horrible things in her life such as murder, rape, kidnapping and a bout with Post Traumatic Stress Disorder (PTSD) to name a few. For many, after being exposed to those events, they'd either be heavily medicated, locked up somewhere or even worse. Kelly was one of the fortunate ones. Today, she leads an extremely happy life operating her successful executive coaching business. So, what helped her navigate through those rough waters? One of the life savers was being surrounded by the right people who gave her the support she needed. Now, her days are filled with joy and meaning. During this interview, you'll discover... The importance of trusting your gut when making business and personal decisions including what people to allow in your life Why you must not be afraid of making mistakes since they can prove to be extremely useful Why you should concentrate on having more fun and purpose in everything you do To find out more about Kelly, visit https://www.thebusinessofthoughtleadership.com.

6 seconds. That's all you have to convince a prospect, who is scrolling on her smartphone, to check out what you are promoting. Let's face it, we are bombarded with marketing messages everyday, so how will you attract your ideal clients through the noise? Today's guest, Alan McLaren, who is the CEO of the creative marketing agency, Infinity Comm, has some ideas. During this interview, you'll learn... The importance of getting back to the basics by making sure your offerings are worth promoting Why creativity is a key factor in setting yourself apart from your competitors Why word-of-mouth advertising is still a crucial marketing tool even in the digital age To find out more about Alan, visit https://www.thebusinessofthoughtleadership.com .

People. Remember when their main form of communication was face-to-face? Today, technology has changed that. Many human-to-human interactions have been replaced by texts, emails, smartphones, tablets and social media to name a few. According to our guest, Bob Burg, who is a public speaker and best-selling author, to establish strong business relationships, it's never about technology, it's about people. During this interview, you'll learn... Why nobody buys from computers they know, like & trust The importance of leveraging technology & not hiding behind it when creating business connections Why you should always think about what value you provide people before posting on social media To find out more about Bob, visit https://www.thebusinessofthoughtleadership.com.

Persistence. Hal Johnson has it. Back in 1988, when he and Joanne McLeod, teamed up to create a series of 90-second televised public service announcements called Body Break to inspire Canadian audiences to "keep fit and have fun," it wasn't embraced right away. In fact, Hal shopped the idea to various places but was turned down repeatedly including by one television network representative who told Hal he didn't feel Canada was ready to see a biracial couple on screen (Hal is half-black while Joanne is white). Others would have been angry, but Hal just used this challenge as motivation. Let's just say, due to his focus and sheer determination, he'd help Body Break become an iconic fixture on TV sets across the country. During this inspiring interview, you'll learn... The importance of taking the positives from rejection to find creative solutions Why you should do investigative work to uncover potential opportunities no one else sees Why it's an absolute must to look for ways to fill a need for people To find out more about Hal and his work with Body Break, visit https://www.thebusinessofthoughtleadership.com.

Failure. It can either knock you out for good or it can serve you for greater success. Dan Nisker chose the latter route. He's a fitness expert whose focus is helping those with missing limbs to become more fit and empowered about the impact they can have on this world. It has proved to be quite a profitable niche. Dan's client list has soared from 18 at one point to over 260. It didn't come easy though. Dan experimented with different niches, such as cardiologists and brides-to-be, but when they fell flat, he learned from those experiences and kept going. Today, he is a great success story. During this inspiring interview, you'll learn... Why you need to research your niche before diving in Why it's a must for you to go out and actually test that niche market to see if it's truly commercial The importance of making calls to find your ideal clients To find out more about Dan, visit https://www.thebusinessofthoughtleadership.com.

Supermodels. You might have some negative assumptions about them. Well, this week's guest just might change your mind. Kathy Ireland was a supermodel in the 1980s and 1990s where she graced many magazine covers including the Sports Illustrated Swimsuit Issue. She is a modelling icon, but did you know she's quickly becoming iconic in the business world as well? Today, she has built a licensing empire by lending her name, taste and marketing talents to more than 17,000 products that generate annual merchandise sales of $2.6 billion. Her business road hasn't been easy, but she's persevered to become a winner and inspiration to many. During this uplifting interview, you'll learn... The importance of having the right mentors on your success journey Why you should look for valuable lessons when people criticize you Why you must not let fear paralyze you from achieving your goals To find out more about Kathy, visit https://www.thebusinessofthoughtleadership.com.

Horses. Did you know they could be used to help with corporate team building and leadership development? Most people don't. Enter our guest, Tracey Evans. She made the unconventional move of leaving her senior marketing role at American Express, so she could run the Dreamwinds Equine Assisted Learning Centre which delivers programs that inspire others to be better leaders, better partners and better people. Yes, it was a risky decision to say the least. When she worked in the corporate world, she noticed how a lack of communication and leadership ripped teams apart, so she found a way to leverage her passion for horses to help companies strengthen from within. During this interview, you'll learn... Why problems at your past jobs could be profitable opportunities for your company today How to overcome fear when making potentially life-changing decisions Why having passion for your business is an absolute must To find out more about Tracey, visit https://www.thebusinessofthoughtleadership.com.

Are you willing to let go? According to our guest, who is the best-selling author of many books including Shut Up, Stop Whining & Get A Life and a firecracker of a speaker, Larry Winget, many people aren't willing to give up things that are holding them back from achieving the success they truly want. During this no holds barred interview, you'll learn... A great exercise to determine what you need to do to get where you want to be in business and life Why you should focus on having a lean and mean operation for maximum profitability Why people pay you for your value and not your passion To find out more about Larry, visit https://www.thebusinessofthoughtleadership.com.

Your brand. What is it? If you don't know, you have a problem. Companies like Nike, Apple and other business heavyweights understand what their brand message is, who their ideal customers are and the problems they solve for them. As a result, they attract many loyal fans which becomes very profitable. If you're not clear on your brand just yet, our guest today, Rob Jacobs has some ideas on how you can change that. He's a leader in the walk for health movement and co-founder of UnSit, a company that sells treadmill desks which help office workers get off their seats and get active. During this engaging interview, you'll learn... Why it's important to create powerful brand stories that resonate with your audience and are supported with research and evidence Why having a light and fun aspirational message could be attractive to your ideal clients Why hiring a quality branding expert and copywriter are good investments To find out more about Rob and his company, UnSit visit https://www.thebusinessofthoughtleadership.com/.

How badly do you want success? For some entrepreneurs, the desire isn't as powerful because when things get hard, excuses and other distractions get in their way and before you know it, their businesses are no more. Our guest today, Kevin Mako, who is the founder of Mako Design + Invent which is a successful service consumer product development firm that has offices in Toronto and Austin, Texas, has seen the cost of not being motivated to achieve. But, through his experiences, he's also witnessed a commonality among all the winners - their willingness to hustle. Without it, you don't create opportunities. You're hoping for them. If you're an achiever like Kevin, that's not an option. During this interview, you'll learn... Why taking action, instead of letting fear paralyze you, will get you farther in business Why procrastination is the ultimate killer of an enterprise The importance of being an expert at what you do and not letting distractions block you To find out more about Kevin and MAKO Design visit https://www.thebusinessofthoughtleadership.com/.

Competition. You've probably already lost business because of it. There are many reasons why your competition likely won, but one of them could be that you don't have a competitive advantage. What makes you a step above the rest? According to Jordan Harbinger, the star of the popular podcast, The Art of Charm, soft skills could be the missing ingredient that can take you over the top. During this engaging interview, you'll learn... Why networking and relationship skills are important for business and life Why you shouldn't try to be the hardest worker or smartest person in the room Why you must always be evolving and learning new things to raise your performance to the next level To find out more about Jordan and The Art Of Charm podcast visit https://www.thebusinessofthoughtleadership.com/.

The Biggest Loser. It's a popular American reality TV show that inspires millions to get into better physical shape. Our guest today, Jen Widerstrom is one of the trainers on that program. For her, life is great. She's on a hit TV show that helps many people while she's getting paid well for it. In addition, she's now a first-time author of the book, Diet Right For Your Personality Type. However, success wasn't always available. Back in 2008, when her previous TV show, American Gladiators was cancelled, Jen's life took a turn. She wasn't able to secure another high profile TV job until 2014 when she landed a spot on The Biggest Loser. The six years in-between weren't easy, but she found a way to win. During this uplifting interview, you'll learn... How to use your internal compass to help make crucial decisions Why you shouldn't give your doubts a louder voice than your inner drive Why being an authentic and likeable person with a mindset of service can help your business To find out more about Jen and her book, Diet Right For Your Personality Type, visit https://www.thebusinessofthoughtleadership.com/.

What do you want most? It could be having a multi-million dollar business or whatever else comes to mind. So, what's stopping you from your goal? For some, they overthink what it takes to get there and often make things more difficult than they need to be. Enter 1992 Olympic Gold Medal-winning hurdler, Mark McKoy. He feels if you want to be a true achiever, you have to keep things simple. That's what he did on his road to Olympic glory. During this motivational interview, you'll learn... Why breaking down your goal into smaller parts will make it more achievable Why having the right peers will push you to greater heights Why it's a must to have passion and focus on your genius while delegating your weaknesses To find out more about Mark, visit https://www.thebusinessofthoughtleadership.com/.

Oprah & Tony Robbins. Those two icons have interviewed our guest today. Early on in Marie Forleo's life coaching journey, those incredible opportunities may have seemed improbable. At that time, she declined an offer to work at Vogue magazine to pursue her passion then bartended and waited tables to pay her bills. There were never any guarantees for success. But, she was persistent, took action, worked hard and learned from her mistakes along the way. Marie is now a popular life coach, motivational speaker, author and web television host. Oprah once mentioned, "She's (Marie) the thought leader for the next generation." These achievements all happened step-by-step. Small victory after small victory. They all added up to unstoppable success. During this inspiring interview, you'll learn... Why you need to go for progress and not perfection on your business journey Why you shouldn't pressure yourself to achieve too quickly Why treating everything like an experiment can be a great learning tool To find out more about Marie, MarieTV and Marie's B-School visit https://www.thebusinessofthoughtleadership.com/.

Who do you serve? If you're not really sure, that's a problem. As you probably know, catering to everyone does not work. Our guest today, Beth Buelow, author of The Introvert Entrepreneur, understands that. She's been able to create a profitable thought leadership by targeting a specific group of people and solving their issues through her various resources. During this fun and uplifting interview, you'll learn... Why reflection is an absolute must to figuring out what specific tribe you should serve How to find a dedicated group of customers who love what you do and will promote you to their networks Why it's important to have your own original thoughts instead of being a megaphone for others To find out more about Beth visit https://www.thebusinessofthoughtleadership.com/.

Are you a strategic thinker? Many of the best leaders are. Our guest today has spoken to a few. For his book, The Strategic Leader's Roadmap: 6 Steps For Integrating Leadership and Strategy, Michael Useem, interviewed Nissan Chief Executive Officer, Carlos Ghosn, PepsiCo Chief Executive, Indra Nooyi, Alibaba Group Founder & Chief Executive, Jack Ma & Cisco Systems Executive Chairman, John Chambers. From those conversations, Michael discovered key takeaways that can help entrepreneurs and executives become better leaders. In this informative interview you'll find out some of them including... The importance of having layered leadership instead of doing everything yourself The power of having informal advisors to help you realize your untapped potential Why you should be a self-directed lifelong student of leadership To find out more about Michael, check out - https://www.thebusinessofthoughtleadership.com.