EP98: Brian Smith - Market The Benefits, Not The Product
The Thought Leader Revolution Podcast
May 8, 201836m 46s
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Show Notes
Entrepreneurship is not easy. Our guest, Brian Smith, who is an author, keynote speaker and founder of the iconic global brand UGG (an American footwear company), had some hard times while starting and building his business. For years, he was crippled by a lack of financing. He became stuck and had to get a summer job for 3 years. Things changed when he realized he should focus on the benefits rather than the product itself. He believed that his products could help people and change lives and they did. The UGG brand has since exceeded $1 billion of international sales several times over. During this interview, you'll discover…
- The importance of having a really good financial advisor
- Why working on being better everyday will help you become successful
- Why believing in yourself will benefit you