The Thought Leader Revolution Podcast

Social media. It can be a wonderful way to connect with family and friends. But, if you're a thought leader, it can also be a great strategy to locate your ideal customers. These days the business social media of choice is LinkedIn. Our guest today has mastered the fine art of using it to attract more business for her clients. Sarah Santacroce is a Switzerland-based LinkedIn expert and owner of Simple LinkedIn Solutions. During this informative interview, you'll learn... Why your LinkedIn profile headline is important when making first impressions with prospects How you must be more strategic when growing your LinkedIn network Why you should consider creating consistent relevant content within LinkedIn for your audience To find out more about Sarah, visit.

Imagine leaving millions of dollars on the table. Not everyone could do that. Our guest, Don R. Campbell did. He is a Senior Analyst with The Real Estate Investing Network (REIN) which is Canada's most trusted real estate investment education, analysis, research and strategic leadership resource. Throughout his years at REIN, this multiple best-selling author has turned down potentially profitable real estate opportunities. Why? For him, those deals didn't align with his purpose. Don believes in being authentic and assisting others without compromising his values. As well, he feels it's meaningful to have a business that emotionally touches people's lives and creates positive change. During this engaging interview, you'll discover... The importance of creating your "Personal Belize" & how it can lead you to powerfully help others through your business Why you should work on your presentation skills to effectively communicate with your audience Why you must have integrity and make decisions that are aligned with your purpose To find out more about Don, visit https://www.thebusinessofthoughtleadership.com.

Don't be fooled. Whether you're at a Disney resort or cruise, the way you're treated as a customer has been well strategized years before you even handed over your credit card number to Mickey Mouse. Our guest today, Shep Hyken, who is a New York Times best-selling author and customer service expert himself, has been paying attention and will pass on some success tips he's learned from Mickey and his friends and he'll share some from his own esteemed career as well. During this interview, you'll discover... The 3 jobs Disney employees must do well and the 2 of those you must focus on Why you shouldn't deliver an over-the-top WOW customer service experience for your clients The key ingredients to differentiate yourself as a thought leader so customers will flock to you FIRST To find out more about Shep, visit https://www.thebusinessofthoughtleadership.com.

Content marketing. It's defined as "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." If you're a thought leader who hasn't hopped onto that train, our guest, Joe Pulizzi, who is a content marketing envangelist, will help you get started on developing a profitable niche that you can serve. Content Marketing is a great way to build a loyal following because of the value you're providing your audience which leads to your fans trusting and eventually supporting you especially in monetary terms. During this interview, you'll learn... Why it's important to niche down repeatedly until you identify a profitable area that you can dominate as a thought leader Why you should choose 1 content type and 1 content platform to distribute your message Why it's powerful to develop your audience first then listen to your people to build products they actually need To find out more about Joe, visit https://www.thebusinessofthoughtleadership.com.

Do you ever feel lost? Our guest today, personal branding expert, Bobby Umar once did. He bounced from one career to the next not feeling fulfilled until one day he decided it was time for a change. That's when he started asking himself questions about what he truly wanted in life. The pursuit of establishing his personal brand took off from there. Today, he's a man of purpose and passion who is helping business owners have more clarity and success in their lives. During this interview, you'll learn... The action steps to take right now to create your personal brand The 4 areas of fulfillment and why you're resigning yourself to only being happy with a few of them The 3 main ingredients thought leaders need to create their tribes and attract more clients To find out more about Bobby, visit https://www.thebusinessofthoughtleadership.com.

Nonverbal communication. Many of us underestimate its impact. You probably don't realize it, but everyday you're telling a story using your facial expressions, gestures, eye contact and posture. In business, you want to make sure the stories you're broadcasting are positive and setting you up to win the trust of potential clients. Our guest today, Mark Bowden, is a master nonverbal communicator and author of books such as Winning Body Language, Winning Body Language For Sales Professionals and Tame The Primitive Brain. He's also a world-class speaker who knows that the slightest of changes in your body language can make the difference between you being loved or hated by the prospects you're trying to persuade. During this informative interview, you'll learn... Why hiding your hands during your presentations causes a negative response What hand gesture can create instant trust from any speaking audience Why you should be aware of your physical proximity with prospects To find out more about Mark, visit https://www.thebusinessofthoughtleadership.com.

What are you great at? What superpower do you possess that can help others immensely while also putting money in your own pocket? For most people, finding their profitable niche is a long process, but once it's discovered it can lead to terrific opportunities. Just ask Corry McClure. Today, she helps trainers design programs that leverage their expertise to attract government funding for initiatives such as the Canada Job Grant. It took Corry years to arrive at her niche, but now it's growing bigger and better. During this interview, you'll learn... Why you need to be clear about your purpose The importance of knowing your niche audience and how to provide it with simple business solutions The power of being a part of a like-minded community to help boost your success To find out more about Corry, visit https://www.thebusinessofthoughtleadership.com.

Be yourself. You've heard that cliche a million times. But, in the case of fitness entrepreneur, Chad Howse, it's proved to be very profitable. When he first started out in the online business world, he went years without making money. He went to mastermind groups and received advice from successful peers, but ultimately their ways didn't work out for him. It wasn't until Chad realized his ideal customer was himself that everything changed. He began writing sales copy and other useful content in his unique voice that answered his own problems. Before he knew it, people resonated with his journey and began buying from him including his popular product, The Man Diet. For Chad, being authentic was an incredible strategy. During this interview, you'll learn... The importance of figuring out who your ideal clients are and how to use your authentic self to connect with them Why it's vital to "write to yourself" when creating emails, sales copy and information products How you can boost your email list and attract more business by having calls to action and opt-in forms tied in with your content To find out more about Chad, visit https://www.thebusinessofthoughtleadership.com.

The law of reciprocity. Ever hear of it? Basically, it's when someone does something nice for you then you'll have a deep-rooted psychological urge to do something nice in return. This universal law has been used in persuasive marketing and advertising for years now. But, what if you could genuinely give something of value to potential clients for free because you actually want to help them? You might be thinking, "Wait a second, FREE? Why the heck would I do that?" Our guest today, David Sargant, who is an expert that shows coaches how to use digital marketing to get the visibility and credibility they need to grow their businesses, feels giving away your useful content is a great way to endear yourself to prospects which can lead to win-win opportunities. During this fun and inspiring interview, you'll learn... Why providing free takeaway value will build trust with potential clients by letting them know you're credible and not in it for a quick buck Why it's important to plant seeds by helping people take action towards their goals The importance of being strategic so you can give your content to your ideal market To find out more about David, visit https://www.thebusinessofthoughtleadership.com.

Addiction. Whether it's with drugs, alcohol or whatever else, it can ruin lives. New York Times best-selling author and entrepreneur, Anna David, had her battles with it. Her life went down a turbulent road until it was time to change course before it was too late. Today, she's been sober for over 16 years. She has found a new way to monetize her writing expertise and has created helpful content to assist others who are looking to conquer their personal challenges. During this interview, you'll learn... Why you must stop being a victim, take accountability and realize you can now play a part in your own success Why the best way to sell is to give Why you shouldn't be afraid to invest in your education To find out more about Anna, visit https://www.thebusinessofthoughtleadership.com.

The Man In Motion. For many across the globe, our guest today is a shining light for those with disabilities. On March 21st 1985, Rick Hansen, who is a paraplegic, embarked on a world tour where he wheeled himself across 34 countries and 4 continents to prove the potential of people with disabilities and to inspire a more accessible world. If Rick didn't have the right attitude, the above probably would have never happened. At age 15, he suffered a spinal cord injury during a pickup truck accident. It was a major hit to his athletic dreams, but he found a way through mentors to reshape his mindset to get his life on track. Even during his Man In Motion Tour, he had doubts about completing it, but with some encouragement from a friend, he continued. Today, he runs The Rick Hansen Foundation and remains an inspiration to millions. During this powerful interview, you'll learn... Why you need to remind yourself what your big WHY is regarding your goal Why you shouldn't worry about things you can't control and focus on the things you can Why you should practice gratefulness every day To find out more about Rick, visit https://www.thebusinessofthoughtleadership.com.

Garage to global. For our guest, Business Network International (BNI) founder, Dr. Ivan Misner that was his journey. He started his organization in a spare room above his garage then kept growing it and now BNI has over 7900 chapters which generated 8.8 million referrals and $11.1 billion dollars in business in 2016. He calls himself a 20-year overnight success story. It didn't come easy, but he has trusted tips that can hopefully help you avoid some mistakes and build the profitable business you've always wanted. During this fascinating interview, you'll learn... To never treat networking like a face-to-face cold call opportunity Why you should do 6 things a thousand times but not a thousand things 6 times Why you must hire those that have ignorance on fire instead of knowledge on ice To find out more about Dr. Misner visit https://www.thebusinessofthoughtleadership.com.

Fifteen years old. That was the age of our guest, Marie Diamond, when her life changed forever. She was run over by a truck and declared dead. Miraculously, she survived, but while she was "on the other side", she felt a calling to enlighten more than 500 million people world wide. Once she returned, she began her crusade. After many experiences, she'd land a place in the wildly popular 2006 film, *The Secret* which enabled her to transform the lives of millions of people. Today, with her powerful vision in mind, she continues to assist her clients through various speaking engagements, workshops, webinars and other products. During this interview, you'll learn... The power of developing a vision that aligns with your values and resonates with future prospects How changing your environment, including your office, can positively affect your business success Why you should always be living your brand To find out more about Marie visit https://www.thebusinessofthoughtleadership.com.

Podcasting. It's red hot right now. There are over 300,000 podcasts in the world. Entrepreneurs are jumping in because of a podcast's ability to reach niche audiences, with easily consumable, on-demand audio content, that couldn't have been accessed before. Does that mean it's right for you and your branding strategy? Well, it has certainly worked for our guest, Health & Wellness expert, Dr. Jesse Chappus who is the co-host of the popular Ultimate Health Podcast. During this interview, you'll learn... How a podcast can make you money and elevate your brand exposure What level of commitment you'll need to consistently deliver a high quality show The importance of taking care of your health during your podcasting journey To find out more about Jesse, visit https://www.thebusinessofthoughtleadership.com.

Tragedy. At one point or another, we all come face-to-face with it in some capacity and today's guest, Kelly Lee Bennett is no different. During her most turbulent years, there were horrible things in her life such as murder, rape, kidnapping and a bout with Post Traumatic Stress Disorder (PTSD) to name a few. For many, after being exposed to those events, they'd either be heavily medicated, locked up somewhere or even worse. Kelly was one of the fortunate ones. Today, she leads an extremely happy life operating her successful executive coaching business. So, what helped her navigate through those rough waters? One of the life savers was being surrounded by the right people who gave her the support she needed. Now, her days are filled with joy and meaning. During this interview, you'll discover... The importance of trusting your gut when making business and personal decisions including what people to allow in your life Why you must not be afraid of making mistakes since they can prove to be extremely useful Why you should concentrate on having more fun and purpose in everything you do To find out more about Kelly, visit https://www.thebusinessofthoughtleadership.com.

6 seconds. That's all you have to convince a prospect, who is scrolling on her smartphone, to check out what you are promoting. Let's face it, we are bombarded with marketing messages everyday, so how will you attract your ideal clients through the noise? Today's guest, Alan McLaren, who is the CEO of the creative marketing agency, Infinity Comm, has some ideas. During this interview, you'll learn... The importance of getting back to the basics by making sure your offerings are worth promoting Why creativity is a key factor in setting yourself apart from your competitors Why word-of-mouth advertising is still a crucial marketing tool even in the digital age To find out more about Alan, visit https://www.thebusinessofthoughtleadership.com .

People. Remember when their main form of communication was face-to-face? Today, technology has changed that. Many human-to-human interactions have been replaced by texts, emails, smartphones, tablets and social media to name a few. According to our guest, Bob Burg, who is a public speaker and best-selling author, to establish strong business relationships, it's never about technology, it's about people. During this interview, you'll learn... Why nobody buys from computers they know, like & trust The importance of leveraging technology & not hiding behind it when creating business connections Why you should always think about what value you provide people before posting on social media To find out more about Bob, visit https://www.thebusinessofthoughtleadership.com.

Persistence. Hal Johnson has it. Back in 1988, when he and Joanne McLeod, teamed up to create a series of 90-second televised public service announcements called Body Break to inspire Canadian audiences to "keep fit and have fun," it wasn't embraced right away. In fact, Hal shopped the idea to various places but was turned down repeatedly including by one television network representative who told Hal he didn't feel Canada was ready to see a biracial couple on screen (Hal is half-black while Joanne is white). Others would have been angry, but Hal just used this challenge as motivation. Let's just say, due to his focus and sheer determination, he'd help Body Break become an iconic fixture on TV sets across the country. During this inspiring interview, you'll learn... The importance of taking the positives from rejection to find creative solutions Why you should do investigative work to uncover potential opportunities no one else sees Why it's an absolute must to look for ways to fill a need for people To find out more about Hal and his work with Body Break, visit https://www.thebusinessofthoughtleadership.com.

Failure. It can either knock you out for good or it can serve you for greater success. Dan Nisker chose the latter route. He's a fitness expert whose focus is helping those with missing limbs to become more fit and empowered about the impact they can have on this world. It has proved to be quite a profitable niche. Dan's client list has soared from 18 at one point to over 260. It didn't come easy though. Dan experimented with different niches, such as cardiologists and brides-to-be, but when they fell flat, he learned from those experiences and kept going. Today, he is a great success story. During this inspiring interview, you'll learn... Why you need to research your niche before diving in Why it's a must for you to go out and actually test that niche market to see if it's truly commercial The importance of making calls to find your ideal clients To find out more about Dan, visit https://www.thebusinessofthoughtleadership.com.

Supermodels. You might have some negative assumptions about them. Well, this week's guest just might change your mind. Kathy Ireland was a supermodel in the 1980s and 1990s where she graced many magazine covers including the Sports Illustrated Swimsuit Issue. She is a modelling icon, but did you know she's quickly becoming iconic in the business world as well? Today, she has built a licensing empire by lending her name, taste and marketing talents to more than 17,000 products that generate annual merchandise sales of $2.6 billion. Her business road hasn't been easy, but she's persevered to become a winner and inspiration to many. During this uplifting interview, you'll learn... The importance of having the right mentors on your success journey Why you should look for valuable lessons when people criticize you Why you must not let fear paralyze you from achieving your goals To find out more about Kathy, visit https://www.thebusinessofthoughtleadership.com.

Horses. Did you know they could be used to help with corporate team building and leadership development? Most people don't. Enter our guest, Tracey Evans. She made the unconventional move of leaving her senior marketing role at American Express, so she could run the Dreamwinds Equine Assisted Learning Centre which delivers programs that inspire others to be better leaders, better partners and better people. Yes, it was a risky decision to say the least. When she worked in the corporate world, she noticed how a lack of communication and leadership ripped teams apart, so she found a way to leverage her passion for horses to help companies strengthen from within. During this interview, you'll learn... Why problems at your past jobs could be profitable opportunities for your company today How to overcome fear when making potentially life-changing decisions Why having passion for your business is an absolute must To find out more about Tracey, visit https://www.thebusinessofthoughtleadership.com.

Are you willing to let go? According to our guest, who is the best-selling author of many books including Shut Up, Stop Whining & Get A Life and a firecracker of a speaker, Larry Winget, many people aren't willing to give up things that are holding them back from achieving the success they truly want. During this no holds barred interview, you'll learn... A great exercise to determine what you need to do to get where you want to be in business and life Why you should focus on having a lean and mean operation for maximum profitability Why people pay you for your value and not your passion To find out more about Larry, visit https://www.thebusinessofthoughtleadership.com.

Your brand. What is it? If you don't know, you have a problem. Companies like Nike, Apple and other business heavyweights understand what their brand message is, who their ideal customers are and the problems they solve for them. As a result, they attract many loyal fans which becomes very profitable. If you're not clear on your brand just yet, our guest today, Rob Jacobs has some ideas on how you can change that. He's a leader in the walk for health movement and co-founder of UnSit, a company that sells treadmill desks which help office workers get off their seats and get active. During this engaging interview, you'll learn... Why it's important to create powerful brand stories that resonate with your audience and are supported with research and evidence Why having a light and fun aspirational message could be attractive to your ideal clients Why hiring a quality branding expert and copywriter are good investments To find out more about Rob and his company, UnSit visit https://www.thebusinessofthoughtleadership.com/.

How badly do you want success? For some entrepreneurs, the desire isn't as powerful because when things get hard, excuses and other distractions get in their way and before you know it, their businesses are no more. Our guest today, Kevin Mako, who is the founder of Mako Design + Invent which is a successful service consumer product development firm that has offices in Toronto and Austin, Texas, has seen the cost of not being motivated to achieve. But, through his experiences, he's also witnessed a commonality among all the winners - their willingness to hustle. Without it, you don't create opportunities. You're hoping for them. If you're an achiever like Kevin, that's not an option. During this interview, you'll learn... Why taking action, instead of letting fear paralyze you, will get you farther in business Why procrastination is the ultimate killer of an enterprise The importance of being an expert at what you do and not letting distractions block you To find out more about Kevin and MAKO Design visit https://www.thebusinessofthoughtleadership.com/.

Competition. You've probably already lost business because of it. There are many reasons why your competition likely won, but one of them could be that you don't have a competitive advantage. What makes you a step above the rest? According to Jordan Harbinger, the star of the popular podcast, The Art of Charm, soft skills could be the missing ingredient that can take you over the top. During this engaging interview, you'll learn... Why networking and relationship skills are important for business and life Why you shouldn't try to be the hardest worker or smartest person in the room Why you must always be evolving and learning new things to raise your performance to the next level To find out more about Jordan and The Art Of Charm podcast visit https://www.thebusinessofthoughtleadership.com/.

The Biggest Loser. It's a popular American reality TV show that inspires millions to get into better physical shape. Our guest today, Jen Widerstrom is one of the trainers on that program. For her, life is great. She's on a hit TV show that helps many people while she's getting paid well for it. In addition, she's now a first-time author of the book, Diet Right For Your Personality Type. However, success wasn't always available. Back in 2008, when her previous TV show, American Gladiators was cancelled, Jen's life took a turn. She wasn't able to secure another high profile TV job until 2014 when she landed a spot on The Biggest Loser. The six years in-between weren't easy, but she found a way to win. During this uplifting interview, you'll learn... How to use your internal compass to help make crucial decisions Why you shouldn't give your doubts a louder voice than your inner drive Why being an authentic and likeable person with a mindset of service can help your business To find out more about Jen and her book, Diet Right For Your Personality Type, visit https://www.thebusinessofthoughtleadership.com/.

What do you want most? It could be having a multi-million dollar business or whatever else comes to mind. So, what's stopping you from your goal? For some, they overthink what it takes to get there and often make things more difficult than they need to be. Enter 1992 Olympic Gold Medal-winning hurdler, Mark McKoy. He feels if you want to be a true achiever, you have to keep things simple. That's what he did on his road to Olympic glory. During this motivational interview, you'll learn... Why breaking down your goal into smaller parts will make it more achievable Why having the right peers will push you to greater heights Why it's a must to have passion and focus on your genius while delegating your weaknesses To find out more about Mark, visit https://www.thebusinessofthoughtleadership.com/.

Oprah & Tony Robbins. Those two icons have interviewed our guest today. Early on in Marie Forleo's life coaching journey, those incredible opportunities may have seemed improbable. At that time, she declined an offer to work at Vogue magazine to pursue her passion then bartended and waited tables to pay her bills. There were never any guarantees for success. But, she was persistent, took action, worked hard and learned from her mistakes along the way. Marie is now a popular life coach, motivational speaker, author and web television host. Oprah once mentioned, "She's (Marie) the thought leader for the next generation." These achievements all happened step-by-step. Small victory after small victory. They all added up to unstoppable success. During this inspiring interview, you'll learn... Why you need to go for progress and not perfection on your business journey Why you shouldn't pressure yourself to achieve too quickly Why treating everything like an experiment can be a great learning tool To find out more about Marie, MarieTV and Marie's B-School visit https://www.thebusinessofthoughtleadership.com/.

Who do you serve? If you're not really sure, that's a problem. As you probably know, catering to everyone does not work. Our guest today, Beth Buelow, author of The Introvert Entrepreneur, understands that. She's been able to create a profitable thought leadership by targeting a specific group of people and solving their issues through her various resources. During this fun and uplifting interview, you'll learn... Why reflection is an absolute must to figuring out what specific tribe you should serve How to find a dedicated group of customers who love what you do and will promote you to their networks Why it's important to have your own original thoughts instead of being a megaphone for others To find out more about Beth visit https://www.thebusinessofthoughtleadership.com/.

Are you a strategic thinker? Many of the best leaders are. Our guest today has spoken to a few. For his book, The Strategic Leader's Roadmap: 6 Steps For Integrating Leadership and Strategy, Michael Useem, interviewed Nissan Chief Executive Officer, Carlos Ghosn, PepsiCo Chief Executive, Indra Nooyi, Alibaba Group Founder & Chief Executive, Jack Ma & Cisco Systems Executive Chairman, John Chambers. From those conversations, Michael discovered key takeaways that can help entrepreneurs and executives become better leaders. In this informative interview you'll find out some of them including... The importance of having layered leadership instead of doing everything yourself The power of having informal advisors to help you realize your untapped potential Why you should be a self-directed lifelong student of leadership To find out more about Michael, check out - https://www.thebusinessofthoughtleadership.com.

Are you making the difference you were born to make? The CEO & President of the Humane Society of the United States certainly is. Wayne Pacelle, who took office in June 2004, has always been passionate about protecting animals from cruelty. In his new book, The Humane Economy, it is a wake up call to business leaders and to the static thinking of animal-use industries and their apologists to change their ways. Wayne is using his thought leadership to create a powerful movement that will not only save animals but help the Earth and humankind as well. In this fascinating interview you'll learn... -Why studying your subject inside and out is important in your big idea creation process -Why developing a plan to advance your idea (ie: writing a book or launching a podcast, etc) is crucial in having your message reach your intended audience -Why you must have a balance of impatience and patience to make sure your movement eventually catches fire To find out more about Wayne, check out - https://www.thebusinessofthoughtleadership.com

Outer space. It's a destination few have the opportunity to explore, but our guest today has had that incredible experience. Chris Hadfield is the first Canadian Astronaut to walk in space and command the International Space Station. He became famous in 2013, while during a mission, he documented his life outside of Earth on social media for the world to see. Today, he is a New York Times Best-Selling author and popular public speaker who is sharing his unique insights with people around the globe. In this fascinating interview you'll learn... -The importance of conducting intense self-analysis of what you can offer the world before crafting your thought leadership -Why you should lower personal bar of victory to enjoy life more -Why aiming to be a zero can help you adjust to meeting new people and entering new social environments To find out more about Commander Hadfield, check out - https://www.thebusinessofthoughtleadership.com To visit the Business of Thought Leadership Facebook Group mentioned in this episode, check out https://www.facebook.com/groups/thebusinessofthoughtleadership/

Donald Trump. There's no doubt he's a polarizing figure. You either love or hate him, but what people couldn't deny was his incredible knack for making big money business deals on the way to creating a personal net worth in the billions. Today, he has a more important job in leading the free world. However, our guest today has known Trump years before he won the 2016 Presidential Election. George H. Ross has been a longtime advisor of The Donald ever since Trump made his first real estate transaction at 27 years old. Ross is a former New York real estate lawyer who also appeared on Trump's highly success television show, The Apprentice and now is busy sharing his wisdom with the next generation of entrepreneurs. In this fascinating interview along with George's friend, Victor Menasce, you'll learn... What Donald Trump's best business trait is (it's not what you think!) The importance of being a great listener and analyzing the deeper meaning of your prospect's words Why the most important person in your organization is the one who gets on the phone first To find out more about the monthly mastermind call George & Victor are a part of, check out - https://www.thebusinessofthoughtleadership.com

Do you read Entrepreneur Magazine? It's one of the elite publications out there that serve up inspiration and insight to business owners worldwide. For many that are featured, it's an incredible source of free publicity for their enterprise. But, according to our guest, Jason Feifer, who is the Editor-In-Chief of Entrepreneur Magazine, if you want to crack the code, you must be prepared to share your amazing Hero's Journey - warts and all. In this intriguing interview, you'll learn... Why your problem solving story is much more interesting than just your end result success story How to master the art of listening and having an organic conversation The importance of being fearless and taking risks to move you to the next level To find out more about Jason & subscribe to Entrepreneur Magazine, check out - https://www.thebusinessofthoughtleadership.com

Is your business basic or special? According to the author of the popular book, How To Sell A Lobster, Bill Bishop, there's a big distinction between the two in a customer's eyes. Words are powerful when communicating how your business can give value to others, so choose wisely. In this informative interview you'll learn... The importance of giving customers choice People love buying expensive things Why customers purchase your big ideas and not your products or services To find out more about Bill, check out - https://www.thebusinessofthoughtleadership.com

If you want to crush your income targets right now you're going to need to be a master of selling. Does the thought of selling make you feel sick to the stomach? You're not alone. For many people the thought of having to sell is nauseating. The reason? They have not mastered the art of selling. For those that have mastered this art the skill set is revered. The good news is that anyone can learn this art and it's not as difficult as you think. Marc Von Musser is a master of selling in this weeks episode he walks us through the new way to sell. To find out more about Marc Von Musser and the eCircle Academy, check out - https://www.thebusinessofthoughtleadership.com

If you want to crush your income targets right now you're going to need to be a master of selling. Does the thought of selling make you feel sick to the stomach? You're not alone. For many people the thought of having to sell is nauseating. The reason? They have not mastered the art of selling. For those that have mastered this art the skill set is revered. The good news is that anyone can learn this art and it's not as difficult as you think. Marc Von Musser is a master of selling in this weeks episode he walks us through the new way to sell. To find out more about Marc Von Musser and the eCircle Academy, check out - https://www.thebusinessofthoughtleadership.com

Help people and make money while you sleep. Yes, the power of creating your own online course. Our guest, Dr. Carrie Rose is a trusted expert who has mastered this and is passionate about guiding others toward their fullest potential. She's assisted many thought leaders in creating online courses that truly make a difference in people's lives. In this fun and informative interview, you'll learn... The importance of knowing your target demographic before starting your online course Why it's vital to be a member of high level groups to unlock future opportunities Why your "unintelligent thinking" is holding you back from the success you truly deserve To find out more about Carrie, check out - https://www.thebusinessofthoughtleadership.com

Do you have a mindset to WIN? Many thought leaders don't. Especially when challenges arrive, some are more inclined to point out the problems rather than actually solving them. According to our esteemed return guest, Marc Von Musser, who has made over 500,000 sales calls and delivered 10,000 presentations in his career, you MUST commit 1000 percent to your desired outcome. If you don't, you'll quit as soon as an obstacle smacks you in the face. During this compelling episode, you'll learn... Why you need to always ask yourself, "How Do I Win?" when tough times rock your world What tools can help you be "stronger than the bad calls from the refs" And why specificity is POWER To find out more about Marc, visit https://www.thebusinessofthoughtleadership.com/episodes/24

Big money arrives when you identify and cater to your ideal customer. Alex Mandossian is considered the Larry King of Teleseminars. He's worked with some of the best in the personal development world including Jack Canfield and Les Brown. Alex's success as a thought leader has come from narrowing down his target market and knowing it inside and out. In this informative interview, you'll learn... The importance of understanding who your "slam dunk client" is and why you should serve her with relevant solutions to her problems Why you must treat email like snail mail when marketing to your prospects The 3 steps to effectively marketing to your audience To find out more about Alex's company and the resources mentioned in this episode, check out - TheBusinessOfThoughtLeadership.com

Stop feeling sorry for yourself. Tony Hawk didn't. The skateboarding icon had several downtimes in his career including having a daily $5 Taco Bell allowance when things were really bad. But, he kept at it. As a result of his perseverance and vision, he found success when skateboarding became popular again which later led to his life-changing video game series that generated over a billion dollars. During this episode, you'll learn... -Tony's 3 proven tips for business success -What prevented him from quitting during his darkest days -The importance of embracing adversity to achieve your goals To find out more about Tony's company, foundation and clothing line, check out - TheBusinessOfThoughtLeadership.com

How many fans do you have? Do they consistently read and comment on your content, buy your products and follow you religiously when you post something new? If you can secure at least 1000 of the above type of fans, your life will be pretty good financially. To explain the theory further, read the classic essay from Wired Magazine's Executive Founding Editor, Kevin Kelly at the bottom of the show notes. Our guest today, New York Times best-selling author, Chris Guillebeau, has implemented some of Kelly's principles in developing his own highly engaged fan community. Chris' books, such as The Art of Non-Conformity, The $100 Startup, The Happiness of Pursuit & Born For This, have helped many across the globe which contributed to his popularity and continue to grow his number of raving admirers. During this episode, you'll learn... Why creating free, useful and consistent content is a great way to build a fan base organically The importance of having a stretch goal that others admire and want to support can lead to more followers Why you should listen to your audience to build products and services that make their lives better To find out more about Chris, visit http://chrisguillebeau.com/. To read more about his book, Born For This, click http://tinyurl.com/q6cakb6 To check out Kevin Kelly's 1000 True Fans essay, view http://kk.org/thetechnium/1000-true-fans/

You want a book deal. Most thought leaders do. For many, having a traditionally published book can skyrocket their brand which can lead to more speaking engagements, clients, media appearances and notoriety. The thing is, getting a book deal is HARD. It's like winning a lottery if you make it happen on your own. But, today's guest, Wendy Keller, who is a literary agent and owner of Keller Media based in Marina del Rey, California, has some proven suggestions as to how you can change your fortune. It all comes down to building a winning platform. What is that? Well, it's an ability to sell books because of who you are and/or who you can reach. Basically, if you have a large, engaged following of people who love who you are, what you do and what you provide, a publisher is more likely to take a look at you because of your potential of selling more books to more people. Wendy has 27 years experience in the publishing industry and the world contains more than 4.6 million copies of Keller Media clients' books, so she knows what she's talking about. During this episode, you'll learn... Why it's important to first figure out what your strengths are before building your platform Why the book is not your destination, but a marketing tool Why you must listen to your audience and give them what they want And an example of how you can leverage a highly profile thought leader to elevate your brand exposure To find out more about Wendy, visit http://www.kellermedia.com/about-wendy-keller/ (http://www.kellermedia.com/). To read more about her book, *Ultimate Guide To Platform Building*, click **http://tinyurl.com/gtpglmq.** To discover your platform building personality type, take action here - http://www.kellermedia.com/bizquiz/

John Lee Dumas. He is a giant in the podcasting industry due to his highly successful, Entrepreneur On Fire daily podcast that consistently has over 1.5 million listens every month. He's the perfect example of creating a profitable niche by finding a void in the marketplace and filling it. During his 9-to-5 working days, he loved listening to podcasts, especially ones featuring inspiring stories of entrepreneurs, but wasn't happy there weren't any daily podcasts. So, he created the solution with his E on Fire show. During this episode, you'll learn John's special recipe to discovering niche and making it profitable including.. -The importance of taking the time to evaluate what excites you and what your ideal life is BEFORE taking your first step -Why it's vital to create and deliver free, valuable and consistent content to your audience -Why you MUST ask your audience what their challenges are and actually listen to them so you can create solutions for them To find out more about John, visit here - http://www.eofire.com/about/. To listen to Entrepreneur On Fire podcast episodes, check this out - http://www.eofire.com/podcast/

Technology. In today's world, with smart phones, laptops and other devices consuming our attention, it's surprising there are entrepreneurs out there who aren't taking advantage of social media. For those who don't understand its impact and are fearful of using it for marketing their business, our guest today is here to help. David A. Cox is the founder of Tech Talk America which offers live and pre-recorded classes about all things Apple as well as other technologies. The Tech Talk America YouTube page has over 362,800 subscribers for a reason. Its online classes are valuable to many across the globe. During this episode, you'll learn... Why building trust through your relevant and useful social media content can help strengthen your bond with potential prospects Why it's important to bust through your social media fears by having the courage to deeply understand it The importance of staying in touch and tracking your social media and website audience who are engaging with your content To find out more about David and his free Tech Talk America (TTA) online videos, visit TechTalkAmerica.com (http://techtalkamerica.com/) and the TTA YouTube channel here - https://www.youtube.com/user/TechTalkAmerica. David is coming out with a new masterclass about how to conquer YouTube and make a living from it. For our listeners, if you enter the promo code, "THINK," when you buy, you'll receive 10 percent off. The masterclass will be available on TechTalkAmerica.com, so keep an eye out for it.

Shark Tank. With its 8th season underway, the hugely successful ABC reality TV show has made some entrepreneurs' dreams come true and broken a few of their hearts as well. Multi-millionaire real estate mogul & business expert, Barbara Corcoran is one of the members of that esteemed Shark Tank panel. She shares with us her recipe for identifying what type of entrepreneur she would invest in. During this episode, you'll learn... Why you don't need to have a high IQ to be successful in Barbara's eyes The importance of character and why blaming others will get your picture flipped upside down in her office Why Barbara appreciates grit and those who are able to slug it out over the long haul Don't forget to watch new episodes of Shark Tank, Friday nights only on ABC. Visit the official Shark Tank website, here - http://abc.go.com/shows/shark-tank Find out more about Barbara at http://www.barbaracorcoran.com/

Richard Robbins was scared. This acclaimed real estate coach, trainer and author of Deliver the Unexpected & Six Other New Truths For Business Success once had an intense fear of public speaking. If he succumbed to it, he would have never achieved his lofty goals. Today, his company has coached over 10,000 people and his success continues to grow. During this episode, you'll learn... How having a compelling future focus can help in powering you past your fears The importance of taking stock of what skills you currently need in order to move you towards your goals Why it's important to do small yet consistent activities to help you not get overwhelmed on your success journey To find out more about Richard, you can visit any of the below websites. His Website - http://www.richardrobbins.com/ His Book - https://www.amazon.ca/Deliver-Unexpected-Truths-Business-Success/dp/1118402316

Marni Wasserman has always loved food and maintaining great health. The Toronto nutritionist and culinary strategist would soon discover a passion for plant-based cooking which ultimately led her to teaching others online and in-person through her Food Studio & Lifestyle Shop. The narrowing of her niche didn't happen overnight and it involved a lot of bumps along the way. However, today, she's the author of two Dummies books, her cooking classes are taking off, her speaking engagements are increasing and her passion has touched the lives of many who are seeking a healthier way of eating. During this episode, you'll learn... The importance of being your authentic self in the content you share with the world which can ultimately lead to great income opportunities Why you should focus on building your audience before launching your business And why it's not necessary to have your niche and plan figured out right away to achieve success To find out more about Marni, you can visit any of the below websites. Official Website - https://www.marniwasserman.com/ Twitter - https://twitter.com/mwfoodstudio Facebook - https://www.facebook.com/marnisfoodstudio Instagram - https://www.instagram.com/mwfoodstudio/ YouTube - https://www.youtube.com/user/MarniWasserman

Food. It brings families together. In the case of Angela Lawrence, it does more than that. For her and her lovable mom, Fay, food has led to a thriving online business. Not just any food, but Jamaican food. Enter Cook Like A Jamaican.com. It's a website that feature's Fay's Jamaican recipes and cooking videos for the world to enjoy. Originally, this site was actually Angela's test site for another website she was working on. But, soon after Cook Like A Jamaican.com launched, its success was too hard to ignore. In this episode, you'll learn... How following your passion can help you spot opportunities that you didn't expect Why it's important to listen to your fans to create products and experiences they will pay for over and over again Why being authentically you and supplying content people enjoy will inevitably attract money your way How vital it is to not wait to launch your thought leadership but to go out and just do it then evolve, learn from your mistakes and improve As a special gift to our listeners, Angela has kindly offered to give a 30% discount off a Gold Membership when you visit http://cooklikeajamaican.com/ which gives you access to secret recipes and videos. Just use the coupon code "Podcast." You can also find out more about Cook Like A Jamaican at the following websites: YouTube - https://www.youtube.com/user/CookLikeAJamaican Instagram - https://www.instagram.com/cooklikeajamaican/?hl=en Facebook - https://www.facebook.com/CookLikeAJamaican/

Seth Godin. He requires no introduction. The multiple New York Times Best-Selling author is an iconic thought leader in the areas of business, marketing and standing out in the marketplace. We live in an age where it is assumed when powerhouse influencers (like Oprah) recommend certain thought leaders, it can provide them shortcuts to success. According to Seth, sometimes it can, but there's not enough staying power. He mentions how companies like Airbnb became widely successful without the stamp of approval from a high profile guru to make the journey easier and rewards last longer. So, if you're waiting for that free ride, you could be doing so for awhile. During this fascinating interview rich with great ideas and tips, you'll learn... Seth's two proven tactics to get your message out while solidifying your thought leadership and convert prospect interactions into sales The importance of paying attention to your prospect's narrative to find out how you can truly serve her And how more bad ideas lead to good ideas and why that's crucial for your business success To find out more about Seth, visit below: Official Website: http://www.sethgodin.com/sg/ Upcoming Book - What Does It Sound Like When You Change Your Mind - https://moreseth.com/ Recent Book - What To Do When It's Your Turn - http://www.yourturn.link/ Podcast: https://itunes.apple.com/ca/podcast/seth-godins-startup-school/id566985370?mt=2