EP84: Dr. Ivan Misner - How Building Relationships Will Generate Referrals & Sales
The Thought Leader Revolution Podcast
January 30, 201834m 26s
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Show Notes
Networking. It is important in sales, whether you are selling your products, services or yourself as a potential partner. But the key focus of networking is to start viewing your relationships with key clients and contacts as a partnership and cultivate it as such. You have to stop the sales pitch and start a conversation. As for our guest, Dr. Ivan Misner, the founder and chairman of the business networking organization, BNI, he found a way to add value to his client relationships which helped him generate countless referrals and increased sales over time. During this interview, you'll discover...
- What is the VCP process and how it works
- The importance of finding the right peers with the same goals as you
- Why networking matters more than you think