The Speaker Lab Podcast

Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about how coronavirus has impacted the speaking industry and how you can thrive in the midst of crisis. During the live stream, Grant and Erick discuss:How to process times of crisisThe importance of managing cashflowBe flexible and proactive with event plannersChallenges of rescheduling and postponing eventsCreating value and security with event planners through patienceHow airlines are setting an example for customer serviceRemember that speaking is a relationship businessExperiment with alternate presenting options to save gigsHow the size and frequency of event types will changeWhat’s a good way to suggest virtual speaking engagements?EPISODE RESOURCES:How to Thrive In a Crisis with Erick RheamVirtual Workshop with Vinh GiangHow to Become a Virtual Speaker with Terry BrockGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speakers are feeling fearful right now, and to help ease that we're talking about how to thrive in a crisis.Joining us to talk about this unique time is Erick Rheam, our Director of Student Success at The Speaker Lab and also a well-respected speaker in his own right.On this episode of The Speaker Lab, we're going to help you deal with the COVID-19 crisis and future challenges you may face in the speaking industry. Erick lays out four points to mitigating the impact of any crisis as he learned during his time in the armed forces.1. Secure the perimeterEnsure you and your family are safe.Engage in medical professionals and local authorities' recommended guidelines.Ensure you are following proper protocol for safe social distancing.Take stock of your finances.Finalize potential gigs.Continue reaching out for future gigs.2. Evaluate your business. Now is the time to evaluate, learn, think and pause. Ask yourself questions like:How do I make money speaking?How will that change as a result of this crisis (and does it need to change)?What online courses can I promote?Can I work on that book I’ve wanted to write?What virtual training gigs can I secure?3. Gain Perspective.Keep the big picture in mind.Try to limit your information and be careful of your sources.Practice gratitude.Opportunities will present themselves, look for them.Be flexible and be open to change.4. Enjoy these moments.We are creating unprecedented memories now.Slow down, look around and take in the good.Be a good human: be patient and be kind.Journal your thoughts.Serve others.EPISODE RESOURCESThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest today, Srini Rao, runs the site and podcast called The Unmistakable Creative. He's also a prolific best-selling author and sought-after international keynote speaker.Today, he joins The Speaker Lab to talk about his speaking journey, how he pitches a broad topic like creativity to companies and how he balances the business side of being an artist.This is a far-reaching conversation, be sure to join us on episode 280 of The Speaker Lab to hear it all! THE FINER DETAILS OF THIS SHOW:  Has his podcast helped him garner speaking gigs?When do bureaus approach you about working with them?Why does he have two emails?What is essential to every brand and business online?Where should conferences be held?What is one of the things he asks every potential client?Why he always get referrals, and you should too.What is an OKR and why is it one of the most effective filters he has used?And so much more!EPISODE RESOURCE:The Unmistakable Creative web siteThe Unmistakable Creative podcastSrini Rao on TwitterAn Audience of One, by Srini RaoUnmistakable, by Srini RaoMake More Art, by Srini Rao (free ebook)ROI of Creativity At Work, by Srini Rao (free report)Extreme Revenue Growth, by Victor ChengThis Is Your Path to The $1,000-Per-Hour Mindset, by Joshua LeeThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Here to tell us how passion can fuel your speaking success, and why you don't need to climb Mount Everest or win a gold medal first, is Kindra Hall.Kindra is a successful keynote speaker who has exploded on the speaking circuit in the last few years. On today's The Speaker Lab, you'll hear how passionate Kindra is about speaking, and how you can be a great speaker even if you don't have any special skills or experiences.We cover those areas, plus a lot more on this show. So get ready to take some notes and join us for The Speaker Lab with Kindra Hall!THE FINER DETAILS OF THIS SHOW:What three things do you need in place to embark on your speaking career?Where do you start if you have no experience?How do you find people who want to hear your message?Why speaking for free was important to her early success.How do you know if you are meant to do this?What to do once you start building momentum and how to keep it going.Do bureaus create demand or manage it?What are the pros and cons of being a female speaker?And so much more!EPISODE RESOURCESKindra Hall's web siteKindra Hall on TwitterKindra Hall on InstagramKindra Hall on FacebookStories That Stick, by Kindra HallThe Successful Speaker, by Grant BaldwinBonuses from the bookGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder how successful speakers are managing the highs and lows of speaking? Mitch Joel can tell us and he's here to do just that for today's The Speaker Lab.Mitch is a returning guest (previously on episode 144) who came back to cover everything from the value of building relationships with other speakers to managing the highs and lows of this career path to the importance of making friends with other speakers.You're going to learn all of that and more when you join us for episode 278 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  How do you stay ahead of your competitors?Why saying yes is key to being a great speaker.Why what you do this year does not provide any guarantees next year.When being good enough is okay.How are speakers like coffee?What is one question he asks himself with every speaking engagement?Why the audience's show and the speaker's show are two different experiences.And so much more! EPISODE RESOURCESMitch Joel's web siteSix Pixels of Separation web siteMitch Joel on TwitterThe Successful Speaker, by Grant BaldwinEpisode 144 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To commemorate the official launch of my book, The Successful Speaker, my friend and co-author of the book, Jeff Goins, is here!On this edition of The Speaker Lab, Jeff and I talk about the book writing process for The Successful Speaker: Five Steps For Booking Gigs, Getting Paid, and Building Your Platform. We also give you a behind the scenes look at the making of this book, how this journey began with a joke (!) and how working on this book actually helped Jeff's speaking career.Join us and you'll find out all of that and so much more on episode 277 of The Speaker Lab with Jeff Goins. THE FINER DETAILS OF THIS SHOW:  Why did we decide to co-brand The Successful Speaker?How do you find the right voice for your book?Why writing like you speak is terrible advice.What types of collaborations are there between writers and authors?Why did Jeff want to try ghostwriting after writing 5 of his own very successful books?What is the one word that will tell you a book is most likely written by a ghostwriter?Would Jeff change anything about the book?Who was our secret hero of writing this book?And so much more!EPISODE RESOURCESThe Successful Speaker, by Grant BaldwinBonuses from the bookJeff Goins' web siteJeff Goins on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to The Speaker Lab for a special bonus episode!The Successful Speaker is a book I am releasing soon and as part of the launch, you're going to hear the first few chapters on today's show.Directly from the actual audiobook, you'll hear what's in this book, who I am and my story on becoming a speaker. You'll also get an overview of the successful speaker roadmap and then chapter one about choosing your audience.Join us to hear these topics and then be sure to get your own copy of The Successful Speaker!  THE FINER DETAILS OF THIS SHOW:  What is the foundation of your speaking career?What will all audiences be wondering no matter who is speaking to them?What is the topic trifecta and how do you apply it to your business?Which 7 major industries have the highest demand for speakers?If industry comes first, what follows?Can you change industries later in your career?Knowing what to speak about begins with what?Why you should choose two industries, and how to move forward after you do.And so much more!EPISODE RESOURCESGot questions? Send them in hereEmail me!Read show transcripts hereGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Virtual reality is becoming part of our lives, even part of our speaking careers.Terry Brock is our guest for today's show and he's to dig deeper into something we touched on during his first visit: how to become a virtual speaker.On this episode of The Speaker Lab, we get into the finer details on virtual speaking and things like the technology you need, how to price yourself, the clients who hire virtual speakers, and how you can actually earn more as a virtual speaker than speaking in-person.Terry tells us those things and much more so please be sure to join us for episode 276 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  Is Zoom a necessary part of a virtual speaking set up?How can an index card help you create a connection virtually?What is key to ensuring a win for both your client and for you?Are there industries or clients that are more receptive to virtual speaking?Why would people initially be reluctant to use video?When and why you should offer a bonus session for your clients.How do you set up pricing and fees for virtual speaking?What is the most important piece of your online set up?And so much more! EPISODE RESOURCESTerry Brock's web siteTerry Brock on TwitterGet Coaching from Terry (free!)Loom's web siteEpisode 265 with Terry BrockThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erick Rheam is our co-host and we are talking about the 5 step goal setting process you can use to create and achieve your goals in 2020 and beyond.On today's episode of The Speaker Lab, Erick and I walk you through each of the five steps and we also talk about how we use these personally in our speaking careers and also here within The Speaker Lab itself.Whether you're listening at the start of the year or any other time you're going to get useful and practical advice, including specific examples you can follow immediately. Join us for that and more on episode 275 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Why are mini-retreats so important to the goal setting process?How to plan out where you and your business are headed.Do you have to wait until January 1st to set goals?What are habit goals and achievement goals, and how many of each do you need?How many primary goals should you set for your business each year?What is a component most people miss in their goal setting?How often should you read your goals and refresh them?Why clarification is a critical step in the 5 step goal setting process.And so much more!EPISODE RESOURCESErick Rheam's web siteErick Rheam on TwitterStreaks appVivid Vision, by Cameron HeroldThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether you're a speaker or a writer or both, you should be asking how to find your voice.The woman with the answer is Allison Fallon and she joins us on episode 274 of The Speaker Lab. On this edition of the show, Allison and I talk about how to deal with nerves before you speak, the value of writing as a speaker and why you should create a writing habit.Be sure to check out those topics and more in this conversation with Allison Fallon on episode 274 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Why you should you write even if you don't think you're a writer.How much time should you spend writing every day in order to reap the benefits?What are some ways to combat nerves while you're speaking?What does it mean to look for the common thread?Should you write about an in-demand topic or something you're passionate about?Can you write a book that is both content-driven and story-driven?Does being in the right place at the right time play a role in the success of a book?Is it an option to not be a writer in our world today?And so much more! EPISODE RESOURCESAllison Fallon's web siteAllison Fallon on TwitterIndestructible: Leveraging Your Broken Heart to Become a Force of Love & Change in The World, by Allison FallonAllison Fallon on InstagramBread and Wine, by Shauna NiequestThe Shack, by William P. YoungFind Your Voice podcastThe Successful Speaker, by Grant BaldwinBooked and Paid to SpeakGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A man who is an expert at selling yourself as a speaker is here for episode 273 of The Speaker Lab!Mr. Matthew Kimberley is a sales wizard and he gives us great strategies on what it takes to truly sell yourself in the speaking world. On today's show, we also talk about when and why he speaks for free and the math behind that choice.You can hear that and much more when you tune in to this edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is the best way to build trust, credibility and stature?Where does he live and how does that impact his business?Is anyone a natural born sales person?Why asking when you need something is too late and what to do instead.What are the benefits of calling someone versus emailing them?Should you speak on your own stage?What kind of response rate should you expect initially?Why you need to be explicit when collecting testimonials and referrals.And so much more! EPISODE RESOURCESMatthew Kimberley's web siteMatthew Kimberley on Twitter5 Things You Need to Do Every Morning to Get More Clients in 60 DaysThe Checklist Manifesto, by Atul GawandeThe Successful Speaker, by Grant BaldwinBooked and Paid to SpeakGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever consider how to turn your clients into fans - even raving fans? Our guest today, David Meerman Scott, has literally written the book on doing so and he's here to share his insights.Today on the Speaker Lab, we talk about how to turn your clients into raving fans, and how he can talk about a general topic that applies to many audiences while still standing out in the marketplace. We also discuss how he landed speaking gigs on Tony Robbins' stages, something he does frequently.Plus you'll want to stay tuned til the end when he tells one of the BEST stories! It's a nightmare for any speaker, but it's hilarious so join us to hear it on episode 272 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  How did he book a gig on Antarctica?Why do Tony Robbins' speakers give away everything during their talks?What is news jacking and why is it so beneficial for speakers?Why he doesn't he read or listen to other content in the marketing niche.What is the first step in how to turn your clients into fans?Are there scientific reasons for hanging around after you give your talk?How can hash tags help you connect with people after a speech?Why does he do yoga before he speaks?And so much more!EPISODE RESOURCESDavid Meerman Scott's web siteFanocracy, by David Meerman ScottDavid Meerman Scott on TwitterNew Rules of Marketing and PR, by David Meerman ScottThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to communicate in an online world is very different from in-person communication, and today's guest is an expert at both!Dr. Nick Morgan is returning to The Speaker Lab to talk about his latest book, Can You Hear Me?. The book is about how to connect with people in a virtual world including how to ensure you are getting the correct message across to your clients. We also talk about the power of emojis!This is a wide-ranging conversation I think you will really enjoy so join us for episode 271 of The Speaker Lab with Nick Morgan.THE FINER DETAILS OF THIS SHOW:  What can you do offstage to ensure more referrals?How does negativity bias impact our virtual communication?Does using emojis give you a greater chance at having a successful email exchange?How should you use emojis?What is the hierarchy of communication in the online world?What are things to keep in mind when talking on the phone?How many years does it take to learn to have a normal conversation?What does consistency tell others about our trustworthiness?And so much more!EPISODE RESOURCESNick Morgan's Public Words websiteCan You Hear Me?, by Nick MorganNick Morgan's other booksNick Morgan on TwitterEpisode 153 of The Speaker LabTim Sanders web siteScreencastifyLoomThe Successful Speaker, by Grant BaldwinBooked and Paid to SpeakGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's one thing you can do to ensure success? It's delivering results as a speaker. Mark Bowden is a phenomenal speaker who has built a thriving business doing just that in a niche market.Today on The Speaker Lab, he explains the 3 things that have moved the needle most for him, the difference between picking a topic you're interested in versus a result you can deliver and the messages you may be sending with your body language on stage.Hear his wisdom and insights on those concepts and more on episode 270 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  When do opportunities come your way?How do you know if your passion is something you can be hired to speak on?What results can tell you about a niche in the marketplace.What's the fastest way to earn trust and credibility?Why is it important to connect with other speakers in your niche?What's the #1 thing speakers don't do that is hurting them?What is the audience's job?What are the optics of the stage and why do they matter?And so much more! EPISODE RESOURCESMark Bowden's web siteMark Bowden on TwitterMark Bowden's Ted TalkSpeech breakdown of Mark's Ted TalkSir Ken Robinson's Ted TalkThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For some speakers, presenting in front of an audience is only the beginning of their impact, but knowing exactly how to expand beyond the stage can be intimidating. On today's episode of The Speaker Lab, Joe Sanok is sharing some best practices for building out your audience.Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast.In episode 269, Joe walks us through the finer details of creating additional products your audience needs, from courses to live events. Joe walks us through how to determine if your product is needed and how much your audience is willing to pay for it. Stay tuned for that and much more on today’s edition of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  How does niching down help you charge more?When does it work to microniche down and when does it not?What can you do to help your audience level up?When is it beneficial to be "the first" to speak on a topic?Can you niche down too much?How do you evolve your business to better serve your audience?What kind of strategy is needed for monetizing a smaller niche market?How does understanding your end-goal help you set your strategy?What is the best way to expand your reach?And so much more!EPISODE RESOURCESJoe Sanok's web site Joe Sanok's podcastPodcast Launch SchoolThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How writing and speaking go together may seem obvious, but there are important distinctions and here to explain what they are is Ryan Holiday.Ryan is a best-selling author of several books as well as an in-demand international speaker.On episode 268, he tells us more about how writing and speaking go together in his business, as well as his process for writing and developing a talk and how he gets into the zone before speaking to big audiences. You can hear us dig into those topics and more on this episode of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  How does he test new material?What similarities does he find among his diverse audiences?What does he try to do with each of his books?Does he set specific speaking intentions when he writes his books?When can it be difficult to get reps as a speaker?Can geography impact your speaking opportunities?How does he define stillness?Why is it better to speak earlier in the conference series?And so much more!EPISODE RESOURCESRyan Holiday's web siteDaily Stoic web siteStillness Is The Key, by Ryan HolidayRyan Holiday's other booksRyan Holiday on TwitterThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jesse Cole has a unique story that highlights how to use creativity to stand out, and you are going to hear it on this edition of The Speaker Lab!I won't give away too many details because I don't want to spoil it for you, but we will be hearing his modern-day Field of Dreams story as well as how his entrepreneurial journey ties into his speaking business.We also talk about how to zig when the world is zagging, why he wears a custom yellow tuxedo and much more on episode 267 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What does PFT stand for and how does it apply to being a speaker?Why does he write a thank you letter every single day?Has he always had the same marketing approach with his baseball team?Can you develop a stronger level of creativity in your life?How to use your audience's friction points in a positive way.What is the alter ego effect and how does it apply to speaking?How can you use what is normal to actually be different?When you give fun and have fun, then what happens?And so much more!EPISODE RESOURCESJesse Cole's web siteSavannah Bananas web siteFind Your Yellow Tux, by Jesse ColeJesse Cole on TwitterThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you know what to ask for your speaking fees and when to raise them? And should you work with speaking bureaus?Josh Linkner is the man to ask and he's here with the answers on today's The Speaker Lab. Today with Josh, we discuss how to know if your fees are too high or just right, and how to know when to raise them.He also shares how to set yourself up to be ready to work with bureaus and how to know if they are a good fit for your business.Get ready for all of that and more on episode 266 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  How did he grow his business to receiving 5-15 inbound leads per day today?What does the balance of gratitude and hunger offer?What is his strongest recommendation for speakers who want to grow their business?Should you ever lower your fees?What does it mean to be "bureau ready"?Who are bureaus interested in?When should you initiate conversations with bureaus?What percentage of leads should say yes to your fees?And so much more!EPISODE RESOURCESJosh Linkner's web siteThree Ring Circus web siteJosh Linkner on TwitterThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the important aspects of speaking is solving a problem for the right audience.So how do you choose the right audience and find the most pressing problem they are facing? There's one man to answer these questions and he is here today: Mr. Terry Brock.Terry has been in the speaking industry for a few decades and he has a wealth of knowledge! Today he shares how to ensure you are solving a specific problem for a specific audience, and how to validate that in the marketplace. We also touch on virtual speaking: how he's done it and what that has looked like for his business.You'll hear from Mr. Terry Brock on those subjects and more on this edition of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What is his connection to Thomas J. Stanley, author of The Millionaire Next Door?What it means to grow bigger ears as a speaker.How can you use social media to find what the market is looking for?How do you know which opportunities to focus on?What is a CSP and why do speakers need to be one?Do the most successful speakers do just one thing?How much of his business is virtual speaking gigs?Who is the National Speakers Association right for and how do you get the most out of it?And so much more!EPISODE RESOURCESTerry Brock's web siteTerry Brock on TwitterThe Millionaire Next Door, by Thomas J. StanleyThe Speaker Lab on YouTubeNational Speakers' Association web siteThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest for episode 263 of The Speaker Lab is Mike Pacchione and he's giving us his 5 strategies for storytelling from stage.Mike is a speaker and coach who works with a lot of names you'd recognize and he helps his clients tell better stories during their speaking engagements. You can find out more about his back story on his first visit to The Speaker Lab in episode 9.We will also do a brief breakdown of one of Seth Godin's stories. You can hear that breakdown and more on the 263rd edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOWWhat does it mean to prime your audience for a story?How do you build credibility into your stories?When do details help and when do they hinder your story?How many characters in a story is too many?Why stories need tension and a release of that tension.What does it look like to build the right amount of tension?How do you summarize the lesson of your story properly?Can you tell a longer story at the beginning or at the end of your speech?And much, much more! EPISODE RESOURCESMike Pacchione's web siteMike Pacchione on TwitterFull clip of Seth Godin story breakdownBreakdown of Sir Ken Robinson's Ted TalkMade To Stick by Chip Heath and Dan HeathSpeech Breakdowns on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to use slides, stories, and data in your speeches is something every speaker should know, whether you're new to the game or have been around for a while.And there's no one better to spell it out for us than Nancy Duarte. Nancy is the author of several books including Illuminate, Resonate and her most recent book, DataStory.She is also a prolific speaker and storyteller and on today's show, she explains when to use slides, the most common slide mistakes speakers make and how to use both data and stories in the most powerful way possible. Join us and you can find out all of this and more on episode 262 of The Speaker Lab. THE FINER DETAILS OF THIS SHOWHow did she start working with Apple over 30 years ago?How the audience affects the content of your slides.What number of slides is too many?Who are the finest speech crafters in her experience: introverts or extroverts?What is the messy middle and how do you apply it to speaking?Why first-person stories are most effective.How do you determine whether or not a story should be shared?And much, much more! EPISODE RESOURCESNancy Duarte's web siteDataStory, by Nancy DuarteNancy's other books Nancy Duarte on TwitterDiagrammerPresentation Zen, by Garr ReynoldsAn Inconvenient Truth on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it mean to be a self-reliant entrepreneur? Our guest today is here to tell us; he has literally written the book on the subject!John Jantsch is a phenomenal speaker and author, and today we're talking about how he uses speaking for lead generation for his business and how he has created longevity and relevancy as a speaker for over 30 years.We wrap up with his latest book, The Self-Reliant Entrepreneur and we do something that we've never done before on any show. Stay tuned for that and much more on today's edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOWHow did he quadruple his speaking fees?The importance of being able to evolve your message.Why did he start his podcast?How do you ultimately build the strongest business eco-system?Speakers who get a lot of referrals do this one thing: what is it?Can you determine if you are referable?Why trusting yourself is key to being a speaker and an entrepreneur.What is one of the key markers to success?And much, much more!  EPISODE RESOURCESJohn Jantsch's web siteDuct Tape Marketing, by John JantschReferral Engine, by John JantschSelf-Reliant Entrepreneur, by John JantschDuct Tape Marketing podcastJohn Jantsch on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you know if your speaking topic is financially viable or if your audience will actually pay to hear what you have to say? The man to answer those questions and more is your friend and mine, Clay Hebert.Clay was here way back on episode 5 of The Speaker Lab and today he is back. We have a fun conversation about several topics including how to figure out if your audience or target market can actually pay speaking fees, the best way to respond to the question of what do you do and why you need to work on your personal brand while also working on your craft.Tune in to hear the details on episode 260 of The Speaker Lab! THE FINER DETAILS OF THIS SHOWWhy certain talks don't pay but can still build your brand and change your career.What three entities pay for speakers?What's one of the big untold secrets in the speaking industry?Why it's important to work on your personal brand while you're also working on your craft.Is it true that winners quit all the time?When does a talk become great?Why do speakers some times choose safe topics?Success leaves what?And much, much more! EPISODE RESOURCESClay Hebert's web siteClay Hebert on TwitterClay Hebert on Episode 5 of TSLThe Dip, by Seth GodinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Stratten is a phenomenal professional speaker who has been in the business well over a decade, and today he tells us what he's learned about how to stay relevant as a speaker.We also talk about Imposter Syndrome why even the most accomplished speakers are not immune, and his latest book, The Jackass Whisperer.This is a fun conversation full of Scott's trademark honest wisdom so join us for episode 259 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Do you have to be the expert on something before you speak on it?Why it's not keynote or bust in the speaking world.What it means to follow your grain.Why did he have to focus on non-Canadian markets at a certain point?What is his advice for people who think they'll "make it" once they sign with a bureau?Why is he pivoting with his next book?What is his biggest issue with the speaking world?How and when does he say no?And so much more! EPISODE RESOURCESScott Stratten's web siteThe UnpodcastThe Jackass Whisperer, by Scott StrattenScott's other booksScott Stratten on TwitterMy breakdown of Scott's talkGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can you create a really great event? One person who knows is Chris Mefford.Chris knows the 5 parts to a successful event and he's going to tell us what they are on today's episode of The Speaker Lab. As the former VP of Development with Dave Ramsey and a business coach and consultant today, Chris has a massive amount of experience when it comes to putting on events of all sizes.Today he tells us how to think about, plan and program events. He has a lot of tricks of the trade and you'll hear them all when you listen to episode 258 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  These are the two things you must-have for a successful event: what are they?Where do you start when planning your event?Why it's ok to think small!How do you calculate the costs involved?Can you launch too early?Should you have multiple tracks or just one?When do you send out your post-event survey?What are the three ways to make money from an event?And so much more!EPISODE RESOURCESChris Mefford's web siteChris Mefford on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to create a speaking pipeline might be one of the most important differentiators between those who speak full-time and those who wish they did!On today's The Speaker, we will be diving headlong into how to create, develop and manage a strong and healthy speaking pipeline. We each share how this one strategy has helped both of us build successful speaking businesses.Get ready to take some notes when you join us on episode 257 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  What is a pipeline exactly?The two reasons it is important to have a system.What three key areas are needed when you create your pipeline?Why your pipeline must have a trigger.What stages should you have for your contacts?Why is it better to take someone's business card versus giving out yours?When do you need to check your metrics and update them?How long should you work your pipeline system to know it's working?And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on TwitterPipedriveHubSpotEpisode 225 of TSLGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have fears that hold you back?Most speakers do and here to tell us the five most common fears among speakers is your friend and mine, Eric Rheam.On today's show, we also talk about how to overcome those fears and we remind you that you are not alone on this journey. Get ready to tackle your fears and more on episode 256 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  How do you know if your message matters?Should you be willing to speak for free?Is your message going to evolve over time?How do you become a better speaker and get over self-doubt?How long does it take most speakers to go from amateur to speaking full-time?Why it's important to surround yourself with people who believe in you.How do you battle fear?Why resistance is a sign you are on the right path.And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on TwitterJerry Seinfeld: ComedianGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you make a living speaking your life's story and stand out from other motivational speakers?How do you position yourself and make your story relevant and applicable to the right audiences? The man with the answers to those questions is our guest today, Josh Sundquist.Josh is an incredible speaker with an equally incredible life story, which he shares today along with what separates those speakers who make it from those who don't and the importance of hustle. It's all here on episode 255 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How does he track the data of potential clients and leads?Do you have to have a crazy life story to speak about your life?How can you find your story?What is a requirement to be successful at sharing and speaking your life's story?What is his motto and how does it relate to his speeches?How he has narrowed down his topic to appeal to specific groups.Why should you speak to anyone, anytime and anywhere?Why the job of being a motivational speaker isn't just giving speeches.And so much more! EPISODE RESOURCESJosh Sundquist's web siteJosh Sundquist on YouTubeJosh Sundquist on TwitterJosh's advice for aspiring speakersThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the most challenging aspects of being a speaker is avoiding the feast or famine financial rollercoaster.Our guest today has advice on how to leave the rollercoaster ride at the amusement park, and keep your bank balance on an even keel. Mike Michalowicz first joined us on episode 119 and today he's back to talk about the financial side of speaking.Mike is an entrepreneur, well-known keynote speaker and best-selling author who has written several books including Profit First and his latest, Clockwork. His strategies have had a big impact on my life and on this edition of The Speaker Lab you'll get a taste of why. Join us for episode 254 with Mike Michalowicz. THE FINER DETAILS OF THIS SHOW:  What is "the drip"?How does he approach quarterly tax estimates?What are we actually taxed on?How much should you reserve off your fees for tax liabilities?Can you own your content and have someone else deliver it?How he has specialized his Profit First content for different verticals.When does it become about the product and not the speaker?How do you know what size business is appropriate for you?And so much more!EPISODE RESOURCESMike Michalowicz's websiteThe Entrepreneurship Elevated PodcastClockwork, by Mike MichalowiczProfit First, by Mike MichalowiczMike Michalowicz on TwitterEpisode 119 of The Speaker LabThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you begin your career speaking to certain people do you know how to change target audiences?Or even if you should change target audiences? Never fear our guest for this episode has done it and she is sharing all the details! Vanessa Van Edwards began her speaking career talking to teens and parents, but today she runs the site Science of People.On episode 253 of The Speaker Lab she tells us why she changed audiences and how she did it as well as why she's moving to a new part of the country to help her speaking business, and why doing the same might help you, too! Join us to hear all of that and more on today's The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How did her online course help her narrow down her target market?What are the differences between introverts, extroverts and ambiverts?How can you appeal to all three types of people in your presentation?What was the moral turning point when she changed her business model?How did she make the shift from teens and their parents to corporate audiences?Why she opted to niche her speaking topics rather than her audience.How did she leverage her web site traffic to cultivate her own research?What are some reasons she didn't raise her rates sooner?And so much more! EPISODE RESOURCESScience of People web siteVanessa Van Edwards on TwitterCaptivate, by Vanessa Van EdwardsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's one of the most important aspects of your business? Cultivating relationships as a speaker, and here to give us wisdom on that topic (and more) is Harriet Turk.On episode 252 of The Speaker Lab, we talk about a wide range of topics including how to connect with event planners and meeting planners via text and email and how to manage the busy times and the slow times in the speaking business.There's a lot to uncover and learn from Harriet so join us on this edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Do seasoned veteran speakers feel insecure at times?What are the top 2 things speakers do that annoy planners?What are a few cold email approaches that work?When is a text conversation with planners appropriate?What links should you include in your introductory email?Why is she reaching out to potential clients via the postal mail right now?How do you know when to try a different method of contacting planners?Is the speaking world big enough for everyone to get a piece of the pie?And so much more!EPISODE RESOURCESHarriet Turk's web siteHarriet Turk on TwitterHarriet Turk on FacebookEmail HarrietEpisode 82 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyView show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Change is inevitable, but what is it like navigating life changes as a speaker? Our guest for today's episode of The Speaker Lab shares her journey. She's someone you know and love - Ms. Melanie Deziel.Since her last visit to the show, she's had some major life changes: like becoming pregnant! Having a child is a major life event and she'll tell us how she's changing her speaking business as a result.Listen in to hear how to navigate a significant change like having a child or any other major life milestone on episode 251 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOWWhat was the most important question she asked herself?Are there speaking options that don't require travel?What was one of her fears about sharing her pregnancy?How has she navigated planning and booking gigs around her due date?What elements has she ramped up to offset the lack of speaking gigs?Why did she create a remote mastermind group?Should you charge a higher fee to compensate for having fewer gigs?How to share expectations with your significant other and family about travel and speaking gigs.And much, much more! EPISODE RESOURCESMelanie Deziel's websiteMelanie Deziel's bookMelanie Deziel on LinkedInMelanie Deziel on TwitterMelanie Deziel on InstagramEpisode 203 of The Speaker LabEpisode 202 of The Speaker LabEpisode 192 of The Speaker LabEpisode 191 of The Speaker LabEpisode 190 of The Speaker LabEpisode 187 of The Speaker LabEpisode 186 of The Speaker LabEpisode 185 of The Speaker LabEpisode 174 of The Speaker LabEpisode 173 of The Speaker LabEpisode 172 of The Speaker LabEpisode 171 of The Speaker LabEpisode 51 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the best way to create and use new speaking material? Our guest, Ron Tite, knows how and he is sharing all the details on today's The Speaker Lab!Ron is a phenomenal speaker and accomplished entrepreneur who you might remember from episode 45. He is back for episode 250 of The Speaker Lab to talk about his process when creating new content and testing it out, as well as how to put it together in a new talk.You'll hear all of that and so much more on the 250th edition of The Speaker Lab with Ron Tite.  THE FINER DETAILS OF THIS SHOWWhat are the three things he does when capturing new ideas?How can you keep your material current?Does geography play a part in what subjects he discusses?What is the "new two"?When should you try out new content?How new speaking material can help you secure repeat clients faster.Why did he retire one of his funniest bits?What is the importance of keeping your material in the development stage?And much, much more!EPISODE RESOURCESRon Tite's web siteThink, Do Say, by Ron TiteRon Tite on FacebookRon Tite on TwitterEpisode 45 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does a day in the life of a professional speaker look like? You'll find out on today's show!Today on The Speaker Lab, we get into how to organize your day and how to maximize your time, especially if you are growing your business on the side. Lastly, we wrap up with a look at a day in the life of a professional speaker: we walk you through what each of us does every day.Listen in to hear all of that and more on episode 249 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What's the difference between being busy versus being productive?How can you avoid the comparison trap?What Abe Lincoln can teach us about preparation.When is your peak energy and how do you leverage it?Which tasks are those that actually move the needle in your speaking business?What is the #1 thing speakers struggle with?Why you don't need full-time employees in order to effectively delegate.What's the value of experimenting within your business?And so much more! EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead episode transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can you leverage your network to land more speaking gigs? There are plenty of ways and here to tell us is my co-host, Eric Rheam.On this episode of The Speaker Lab, we talk about specific ways to leverage your network including the importance of shifting your mindset and prioritizing your contacts in your network. Join us for all the details on those topics plus so much more on today's The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is a simple way can you better engage your market?Which two questions will help reverse engineer potential referrals in your network?What are the three priorities in your network?Why the “spray and pray” email strategy does not work.What should you say in your first contact email to your network?How to create win-win scenarios for you and your contacts.How do you follow up without being annoying?What are ways to show appreciation for people who help you?And so much more! EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead episode transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If the idea of selling yourself as a speaker is your least favorite aspect of speaking then we have the solution for you!On this edition of The Speaker Lab, we are joined by my co-host, Mr. Eric Rheam. Eric is a successful speaker in his own right, and he's also a coach from our Booked and Paid to Speak.Today, Eric and I give you tips and strategies on how to develop the mindset of selling yourself as a speaker, how to organize your marketing assets and ways to experiment with what works and what doesn't work. You'll hear us dig into those topics and more on episode 247 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What are the most common challenges speakers face when selling themselves?Does selling come naturally to people?Rejection is part of the game: how to get used to it.Does the mental hurdle of quoting your fees ever go away?Why it's important to develop a consistent work habit.What is the priority of work and how do you use it?There are three key marketing assets you need as a speaker: what are they?What four organizational tools are important when you are starting out?And so much more! EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead episode transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What could you accomplish if you were truly free to focus on the things you love most? A man who will help you find out is our guest today, the one and only Michael Hyatt.Michael is an amazing, successful speaker, author, and entrepreneur, as well as a husband and father.On today's edition of The Speaker Lab, Michael and I cover a lot of ground including his evolution as a speaker, and specific elements of his book Free to Focus that relate to your speaking journey. We talk about the freedom compass and the weekly and daily three, and more.This is an exceptionally insightful episode you won't want to miss so join us for number 246 of The Speaker Lab with Michael Hyatt.THE FINER DETAILS OF THIS SHOW:  What's the hustle fallacy?What does the power of constraints mean?How can you include your family in your side hustle dreams?Why he recommends having someone else with you on the road.What is a weekly preview and how do you do it?How do we apply the Pareto Principle?How many goals should you set per quarter and per year?What happens once you've worked more than 55 hours in a week?And so much more!EPISODE RESOURCESMichael Hyatt's web siteMichael Hyatt on TwitterFree to Focus, by Michael HyattPlatform: Get Noticed in a Noisy World, by Michael HyattBusiness Accelerator coaching programGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead episode transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What event planners look for in a speaker may seem like a mystery, but today's guest is going to reveal all the secrets!Josh McGhee is an event planner who books professional speakers with fees ranging from a few thousand dollars up to $40,000.Today he'll tell us how he and his team choose those speakers, including the one thing they all must have or he won't book them, and what you can do to be a better partner with your clients and grow your referrals.Join us for those great insights from the other side of the table on the 245th episode of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  How many speakers does his organization hire annually?What are the three tiers of speaker fees in their non-profit?How can you be pro-active without being irritating?What specific details in your videos are important to event planners?Why does he talk with the potential speaker before hiring them?What role does post-event communication play in your referability?How does his organization determine if a speaker provided their value?How partnerships and sponsorships can work to cover your speaking fees.And so much more!EPISODE RESOURCESJosh McGhee on LinkedInGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to leverage YouTube for more speaking gigs may be a question you've asked yourself. If so your answer is on today's episode of The Speaker Lab, and you'll definitely want to hear!Joining us to talk about leveraging YouTube to build and grow your speaking business is Amy Landino. Amy has a YouTube following over 300k subscribers, and she's leveraged her success there to become an author and grow her speaking business.Today we talk all things YouTube, but we also dig into the broad topics she speaks on, the details of her recent speaking agency experience: why she signed exclusively with Vayner Speakers and the pros and cons of signing with any agency.You'll hear all of that and more during our conversation with Amy Landino on episode 244 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is good content marketing at its core?How do you know you've hit your stride?Why you should not use your YouTube content in your demo video.What is the biggest mistake she sees people making in their speaker trailers?What should be included in your speaker trailer?How often should you upload your videos to YouTube?What's the biggest benefit of creating videos?How asking this one question can massively help your career.And so much more! EPISODE RESOURCESAmy Landino on YouTubeAmy Landino on TwitterVayner SpeakersGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode!On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand.There's a lot of great content she brings to the show so join us and hear it all on episode 243 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is confirmation bias and how does it work?How did she land on the topic of first impressions?Why your speaking topic evolves over time.Why accents can be an asset and not a hindrance.What are the first steps to making a good impression?How do you find your signature style?How does branding impact our everyday life?What is your reputation based on?And so much more! EPISODE RESOURCESSylvie de Giusto's web siteSylvie de Giusto on LinkedInSylvie de Giusto on TwitterHow You Impress, Sylvie's digital courseBooked and Paid to Speak Elite programGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the current state of the speaking market like right now? Our guest, Brandon Edmonson, has the answers and he is telling all on episode 242 of The Speaker Lab!Brandon is the Vice-President of Premiere Speakers Bureau and today he'll share what they are seeing in the marketplace right now. We'll get into details like how far out clients are booking, what the fee range is and the different topics clients are booking.That's just a small slice of what we cover so join us and listen in to episode 242 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What do all speakers need to have in their speaking video right now?Brandon's rule of thumb for how much should you spend on your video.How important is SEO for speakers today?Where are their primary lead sources coming from?Why being local is a value add for event planners and booking agents.How far out are most events booking right now?What's the financial outlook for the speaking industry?How to manage the mental game of the speaking cycle.And so much more! EPISODE RESOURCESPremiere Speakers BureauVinh Giang's videosBrandon Edmonson on TwitterBrandon Edmonson on LinkedInEpisode 163 of TSLThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Why branding is more than just your logo and your color scheme.How is a brand like a person?What do you need to think through when creating your brand?How much of branding is you defining the brand versus the market defining it for you?What is the umbrella of your brand?Do you need a company name?How do values fit into your branding?Why simplicity makes the sale.And so much more!EPISODE RESOURCESRick Clemons' web siteRick Clemons on Twitter40 Plus: Real Men. Real Talk podcastEpisode 208 of TSLNeen James' web siteTamsen Webster's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If becoming a speaker in the international market is something you dream about then you'll love this episode of The Speaker Lab!Our guest today has delivered 90+ plus events every year for the last 11 years, and has spoken in 57 different countries and has been paid to speak over 2500 times.His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.You'll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Are there budgetary variations in Europe vs. South America vs. Asia?Why you must allow yourself to go through periods of reinvention.What two businesses should every speaker have?If you are outside of the US, what are practical ways to break into that market?The importance of getting clear on why you want to speak internationally.Why should every speaker do simultaneous translation at least once?What little things can and should you do when speaking to an international audience?Why giving yourself permission to try, play and fail can create some of your best experiences.And so much more!EPISODE RESOURCESPhil Jones' websitePhil's Audible bookPhil's other booksPhil Jones on TwitterEpisode 158 of TSLGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality.Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis.You'll hear what gave him the confidence to finally leave and so much more on episode 239 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  When did he know he had to choose between speaking and his job?What were the two reasons speaking was a good fit for him?What you should do if your boss isn't supportive of your speaking side hustle.What are the two keys to being successful at something?Should your target market and topic evolve throughout your speaking career?What was the tipping point that showed him it was time to leave his job?Why you need mentors in your life.What are the biggest regrets most people have in their lives?And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on Episode 225 of TSLErick Rheam on Episode 150 of TSLErick Rheam on Episode 126 of TSLErick Rheam on TwitterErick Rheam on LinkedInMichael Hyatt's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify Read the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are back with the history of The Speaker Lab part II! If you missed part one you can hear it here.On episode 238, I am again interviewed by a former Booked and Paid to Speak alum and current coach in the program, Eric Rheam.Today we talk about how this show has evolved over time, where we are going in the next few years and my advice for anyone starting their speaking journey. Join us to hear that and more!THE FINER DETAILS OF THIS SHOW:  When did I know it was time to retire my first podcast?What failures did I have and what did I learn from them?Why you have to love the process that gets you the gigs.How has my team evolved from 2014 through today.Why not making myself the focus of The Speaker Lab has led to our success.What are common characteristics among the most successful Speaker Lab alums?What's the difference between being interested and being committed?Why you have to be ready for the grind in order to be successful.And so much more! EPISODE RESOURCESThe Speaker Lab on YouTubeEpisode 237 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 237 of The Speaker Lab is a unique show: we are diving into the history of The Speaker Lab!And we are doing it by flipping the tables: I am going to be interviewed by Eric Rheam. You may recognize him from previous shows, he's a former alum of Booked and Paid to Speak and a current coach with the program.This is the first of a two-part series in which we detail how I got into speaking, what my early years were like as a speaker, and then how and why I created The Speaker Lab. Join us for those goodies and more on today's edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What's a great exercise I recommend to other speakers today?How many gigs did I do in my busiest year?How long did it take to go from my first gig to my first $1k gig?Do I still experience insecurities and doubts today?What is the purpose of The Speaker Lab?Why speaking is a high-paying manual labor gig.What are the two primary ways to make more money as a speaker?What does it mean to "sell the sawdust"?And so much more! EPISODE RESOURCESThe Speaker Lab on YouTubeEpisode 001 of The Speaker Lab48 Days to The Work You Love, by Dan MillerThe Cure For The Common Life, by Max LucadoRework, by Jason Fried and David Heinemeier HanssonGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of The Speaker Lab I have a fireside chat with Jane Atkinson, founder and creator of The Speaker Launcher. The journey to creating this business began with a desire to work for an inspirational speaker. The seed was firmly planted when she saw a Les Brown TV special not long after, and it soon sprouted her first marketing gig.Hear how that gig led her to later work with Peter Legge and Vince Vicente, before she ultimately formed The Speaker Launcher. You'll hear her stories and advice, as well as some of my own experiences when you join us for episode 236 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is one of the most difficult finds in this industry?What it means if you aren't getting referrals.Why being difficult doesn't just mean being a diva.What to do when fear creeps in.Why referring business to other speakers is critical to your own success.What's the difference between speakers who make it and speakers who don't?How becoming known for one thing can be beneficial.Why you should triple down on what is working.And so much more! EPISODE RESOURCES The Speaker Launcher web siteThe Wealthy Speaker 2.0, by Jane AtkinsonThe Wealthy Speaker podcastJane Atkinson on TwitterJane Atkinson on FacebookHow to get booked and paid to speakGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are back with another YouTube speech breakdown; this time we are giving you the ins and outs of what works and what doesn't from the venerable Mel Robbins.On today's The Speaker Lab, we are breaking down Mel's very popular Ted Talk called How to Stop Screwing Yourself Over. Mel is a well-known keynote speaker and presenter so you will learn a lot from her speech.Be sure to hear it all by tuning in to episode 235 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  What pieces of your speech should be the most tightly scripted?Is there a way to create humor without using words?What types of callbacks should you use in your speech?What lighting is best for you on stage?What is one way to emphasize a powerful moment?Why should you leave the stage and walk among the audience?What works best for slides?How to use call and response in your presentation. EPISODE RESOURCES The Speaker Lab on YouTubeMel Robbins' web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Has a company ever asked to license your material? Whether or not you've ever been approached, it's important to understand the topic of intellectual property for speakers.Here to tell us about IP for speakers is Pamela Slim. Pamela is a successful coach, author, speaker and all-around amazing woman.On this episode of The Speaker Lab, Pam explains when and how to license your material, how to protect your IP (intellectual property), as well as how to market it, price it, and leverage it to your greatest advantage.THE FINER DETAILS OF THIS SHOW:  What qualifies as intellectual property?How can licensing help you leverage your knowledge and tools to reach new markets?When do you know licensing is your best option?Do you need to be famous to license your material?What is essential to intellectual property and brand recognition?What are the best ways to market your licensed material and IP?Why do you need to track how many people use your materials?Why money shouldn't be your sole focus when licensing your IP.And so much more!EPISODE RESOURCESPamela Slim's web sitePamela's blog post on licensingPamela Slim on TwitterEscape From Cubicle Nation, by Pamela SlimBody of Work, by Pamela SlimQuiet: The Power of Introverts in a World That Can't Stop Talking, by Susan CainThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're doing something different this week on The Speaker Lab: coming straight from our YouTube channel is our play by play breakdown of speeches and popular Ted Talks. We'll talk about what works, what doesn't work and some ideas on areas to improve.Today our speech breakdown is of 2018 Toastmasters Champion Ramona J. Smith.Personally, I have mixed feelings about Toastmasters which I will share on today's episode. So tune in to hear my thoughts on Toastmasters and our speech breakdown of Toastmasters champion Ramona Smith on episode 233 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is one of the ways you get better as a speaker?How does Toastmasters help you improve?Can you ever be too polished as a speaker?What are the drawbacks to Toastmasters?How to use cadence in your speeches for the greatest effect.When does physicality work in your favor and when does it not?How can you create visual representations on stage?How to use strategic pauses to emphasize your points.And so much more... EPISODE RESOURCESThe Speaker Lab on YouTube2018 Toastmasters Champion Ramona J. Smith's videoGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.