The Speaker Lab Podcast

Why is being your authentic self on social media important to your speaking career? The answers are on this episode, and it's an extra special one. We're doing something today we have never done before: Melanie Deziel is your host, not me.Joining her is Michael Barber, a marketing expert and talented speaker who is sharing how speakers can show up as their authentic selves on social media and on stage, plus the 3 different types of content speakers should share online to market themselves and how your day job can compliment your speaking and vice versa.This is a phenomenal and fun interview covering those topics and much more so be sure to listen in to episode 195 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What are you amplifying when you take the stage?What are two ways you can be more you on social media?Why you've got to be okay with sharing the real you.What are the three categories for what to share and what not to share on social media?Why is email still the #1 social media channel?Which is better: short or long-form content?Who should you focus on: your engaged subscribers or unengaged?Why your metrics are yours, and you should forget about anyone else's benchmarks.And so much more!EPISODE RESOURCESMichael Barber's web siteMichael Barber on TwitterMichael Barber on InstagramPrinciples by Ray DalioGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Knowing how to get attention in today's increasingly digital world is no small feat, and our guest is here to fill us in. If you've listened to the show for awhile you may remember her from episode 124 - Ms. Neen James.She's a rare repeat guest and we make great use of her visit on today's The Speaker Lab. We talk about attention: getting and keeping attention from potential clients and even other speakers, and how to pay attention.We're also talking about the grind of speaking and how to stay positive and not give up. Neen is a long-time speaker who knows the ups and downs of building and maintaining a speaking career, together we talk candidly about our own experiences of the highs and the lows. There's much to learn from Neen so settle in and join us on this episode of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  How to go analogue in a digital world.What's the absolute best marketing tool?How peanut butter and jelly landed her a client.What is her approach for using a CRM effectively?How to use simple video to create custom communication.What is her process to follow up without being annoying?Why attention is really about authentic connection.Which should you approach first: associations or contacts in your specific industry?And so much more!EPISODE RESOURCESNeen James' web siteNeen James on TwitterNeen James on FacebookAttention Pays, by Neen JamesDigital Persuasion, by Erin GarganNever Lose a Customer Again, by Joey Coleman5 Ways to Create Advocates blog postVidyard VideoHubSpot Free CRMBoomerang for GmailGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you hate the idea of networking or do you see it as an opportunity to give to others? For some networking has a negative connotation, but our guest is here to set the record straight and tell you how to improve your life through networking.David Burkus is a successful author who considers himself a writer first, and a speaker second. He's written several best-sellers including his latest book called Friend of a Friend., which is specifically about how to enjoy networking.On today's edition of The Speaker Lab, we'll specifically talk about what most of us do wrong when networking, and what we should instead. David will tell us how to actually connect with other speakers, and do it in a way that fosters real connection, and he'll explain how to find out who you already know to help you find gigs. Buckle up and get ready to enjoy this episode of The Speaker Lab with David Burkus.  THE FINER DETAILS OF THIS SHOW:  What are the biggest mistakes most people make when networking at an event?Why it helps to partner up when you're networking.What two questions should you ask when meeting others?What is the majority illusion and how does it work?How many introductions away from most of the people you want to meet?What is multiplexity?How can you develop a deeper relationship faster with someone you've just met?And so much more!EPISODE RESOURCESDavid Burkus' web siteDavid Burkus on TwitterFriend of a Friend, by David BurkusFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.If you've been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don't eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  How far ahead of time should you have your content down pat?How to use voice recording to help you in preparing for your speech.Why not to touch your content the hour before you go on stage.What is the best way to prepare your voice for your speech?Should you work out the day you are speaking?What to do backstage before giving your talk.What else should you schedule for your gig day?How to find out if there's a courtesy clock or countdown clock before you go on stage.And so much more!EPISODE RESOURCESMelanie Deziel's websiteMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInEpisode 166 with Shawn StevensonFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On episode 191 of The Speaker Lab, we're talking about the technical aspects of slides when you're speaking: the pros and the cons, and how to deal with the cons.As a recap from last week's episode, our co-host Melanie Deziel is here with us for part two of our talk on slides. She's a fan of slides, and uses them with almost all of her presentations. As she says, she's all about the slides!It's not that I'm not a fan of slides it's just that they can really make or break a presentation. There's a lot that can go wrong when you're using slides, and today we'll help you avoid those mistakes.Join us to hear how to do so and how to address all the technical aspects of using slides properly on today's episode of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Powerpoint or Keynote: is one better than the other?What's the best size to use for your slides?What types of file will most clients want your slides to be created in?How to make friends with the A/V people.When can you include Internet-dependent audio or video?How to spell out what your slides can and cannot be used for in your contract.What extra equipment should you carry just in case?What questions should you be asking your client about slides before creating your talk?And so much more!EPISODE RESOURCESMelanie Deziel's websiteMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInEpisode 89 of The Speaker LabEpisode 173 of The Speaker LabFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should you use slides as a speaker? Some say yes, some say no and some say it depends! To weigh on whether or not you should use slides during your speech we're bringing back our lovely and talented co-host Ms. Melanie Deziel for this edition of The Speaker Lab.We'll be debating about the pros and cons of using slides as well as customizing slides, and using text, video and images in your slides. Melanie uses slides in almost all of her speeches, and I rarely use them so you'll hear both sides!On next week's episode, the second half of this interview, we'll get into the technical side of slides from dimensions to formats to using your own equipment or not. Be sure to visit us again to hear the details, and tune in to episode 190 of The Speaker Lab this week. THE FINER DETAILS OF THIS SHOW:  How to be sure your slides are enhancing your speech.Can you provide two different versions of your slides? If so, how?Are there certain fonts and font sizes you should use?Why you should sit at the back of the room before your speech.What's the proper way to use images in your slides?How can you use slides to add humor to your speech?What's the best way to customize your slides for your audience?What contact info should you put on your slides and where should it go?And so much more!EPISODE RESOURCESMelanie Deziel's websiteMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest is an expert at many things, especially how to put yourself out there! Nicole Walters is our entertaining, energetic and sassy guest on this episode of The Speaker Lab.Nicole is an income strategist, and globe-trotting speaker. In her business, she helps everyday entrepreneurs apply corporate income strategies to get more profitability, more popularity all the while creating a life they love.On today's show we talk about her practical tips on how she pitches for gigs, her follow up formula after her initial pitch and how she balances speaking, travel and a family. She also breaks down her different revenue streams for us, why she has a specific season for speaking and her love of making jam! Join us for those insights plus a lot of fun on the 189th episode of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How does speaking feed her other businesses?By what metric does she measure how well she spoke at an event?Why does she do meet and greets rather than sell from the stage?Why does she arrive the day before an event?What sets her apart in the marketplace from other speakers, and can you do the same?What percentage of her business time does she spend pitching herself?How many months of pitching did it take for her to speak at a Dave Ramsey conference?What are the two things between you and the biggest stage you are looking for?And so much more!EPISODE RESOURCESNicole Walters' web site$1K in 1 Day AcademyGet Fierce Clarity courseNicole Walters on FacebookNicole Walters on TwittterFind Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do you need to know about insurance? Do you even need to know about insurance? Yes! I get questions about this all the time so I'm bringing you the man with the answer: Matt Ham. Matt is our guest today on The Speaker Lab.For the last 10 years Matt has focused on helping families properly insure their homes, their businesses and their lives. But not long ago he also felt a calling to step into something new, and he wrote a book called Redefine Rich. From there he began speaking which has morphed into his organization called YouPrint which is a faith development organization.Today we talk in great detail about what you need to know about insurance, both personally and professionally. Wherever you are in your evolution as a speaker this is a topic that matters so join us on episode 188 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Do you need life insurance if your employer already provides a policy for you?What questions do you need to ask to choose the insurance that's right for you?How to determine how much should your life insurance policy should be worth.What other types of insurance do you need for your speaking business?What is an own occupation disability policy and why do you need one?What is the difference between short-term and long-term disability, and which do you need?How important is disability insurance for speakers?What is E&O insurance and is it different than liability insurance?And so much more!EPISODE RESOURCESMatt Ham's personal web siteRedefine Rich: A New Perspective on The Good Life, by Matt HamYouPrint organizationMatt Ham on Facebook Matt Ham on TwitterLiberty MedishareMediShare Christian Healthcare MinistriesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's something the most successful speakers do that you might not know: they know how to create systems for success. Without systems, businesses either never really get going or they fall apart. The same is true for speakers and their businesses. Join Melanie Deziel and I as we talk about that very topic on today's episode of The Speaker Lab.Melanie is back with us again for the third week in a row and we're going to help you figure out the ins and outs of systems for your expenses, your outreach, your travel, your calendar, your taxes, etc. These are all things you need to track and systemize, and to pay attention to this in advance! If you really want to have longevity in your industry you need to know how to create systems for success. THE FINER DETAILS OF THIS SHOW:  What is the most important aspect of having a system?What are the different ways to handle outreach, and which are best?What is a CRM and why do you want one?Is it okay to use a simple spreadsheet as your system?What app can turn a picture on your phone into a PDF?Why how much you take matters more than how much you make.What's the best way to save for your taxes?Why discipline is critical when you are self-employed.And so much more!EPISODE RESOURCESMelanie Deziel's websiteEpisode 6 of The Speaker LabEpisode 21 of The Speaker LabEpisode 33 of The Speaker LabEpisode 72 of The Speaker LabEpisode 119 of The Speaker LabEpisode 171 of The Speaker LabGrant on Mike Michalowicz's podcast HubSpot CRMHighriseFollowup.ccBoomerang Todoist Tiny Scanner app Hello Sign Docusign Freshbooks XeroProfit First, by Mike MichalowiczTripitAwardWalletMixmax AcuityScheduleOnceMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to know how to pull off the riskiest move as a speaker? Then you'll want to know how to interact with your speaking audience! And here to help us break this topic down is our returning co-host Melanie Deziel.Today on The Speaker Lab, we are talking about audience interaction: how to engage and interact with your audience, the pros and the cons plus the different ways to go about connecting and when to use which approach.We'll also cover how to manage your audience interactions so you don't lose control of the room. It's important to connect with your audience, but it can go sideways quickly so join us to hear how to handle it on episode 186 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  When does it make sense to engage with your audience, and when does it not?What are the downsides of doing this?What are pattern interrupts, and why do you want to use them?Where should you try out your interactions first?How to "feel the room" and adjust accordingly.Do you have to call on someone if they raise their hand while you're speaking?What should you do if someone "goes off the rails"?Your interaction with your audience should be in proportion to what?And so much more!EPISODE RESOURCESMelanie Deziel's websiteEpisode 91 of The Speaker LabMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Part of living the speaker life is travel, so today you'll find out how to be a true road warrior! Joining us to give her expert insights and wisdom is our co-host, Melanie Diezel. If you've been listening to The Speaker Lab for awhile you'll remember Melanie from some recent episodes: she is an outstanding speaker, coach and consultant on her own - and she also does a phenomenal job of coaching our Speaker Lab students.And we had such terrific feedback from her recent appearances we decided to bring her back to the show. She's joining us for the next 3 episodes and we'll be talking about a few different topics.Today we're covering how to be a road warrior, booking travel, packing essentials, travel perks and rewards. It's all things travel today as a speaker and road warrior! Join us for that and more on today's The Speaker Lab.   THE FINER DETAILS OF THIS SHOW:  Should you book your hotel or ask the client to do it for you?How far out should you book your travel?What is a tech tackle box?Why you should travel in clothes you could speak in.What is a travel one sheet and should you have your own?Why and how to choose one particular airline and its rewards program.Should you pay for TSA Pre-check and how can you get reimbursed for it?And so much more!EPISODE RESOURCESMelanie Deziel's websiteEpisode 73 of The Speaker LabEpisode 74 of The Speaker LabAwardWallet appEpisode 83 of The Speaker LabTripItFlightAwareGateGuruMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to provide value offstage for more success? It's true - what you provide offstage can do just as much (if not more) to help grow your onstage business. Our guest today is proof positive and he's here to tell us all about it!If you recognize his name from a previous episode of the show you would be right - Brian Fanzo was here for episode 116. And he's back for today's edition of The Speaker Lab to share the simple ways he promotes his events to his audiences and how he connects with event planners before he speaks.Also on today's show he breaks down strategic tactics that help him stand out among the competition, especially his offstage tactics. Join us to hear all of that and more on today's episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What is a fly-in, fly-out speaker and do you want to be one?Why does he promise six hours of his time on every contract?Can you offer this type of speaking package if you are an introvert?How do you "prime the pump" before you speak?Why audience members often care more about off-stage connections than onstage performance.Who are the three groups of people he focuses on when he does an event?How does he use video to promote the events he is speaking at?Why you should think of yourself as being in partnership with the events that hire you.And so much more!EPISODE RESOURCESBrian Fanzo's web siteBrian Fanzo's Fomo podcast7 Ways I Increase My Speaker Value for Event Organizers, Brian's blog postBrian Fanzo on TwitterBrian Fanzo on YouTube7 Proven Steps to Finding And Booking Paid Speaking EngagementsEpisode 116 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you think of speakers do you normally think of extroverted people? Does that have you wondering if you can be an introvert and a great speaker?That's a question I answer today with Jonathan Fields. Jonathan is a best-selling author, entrepreneur and international speaker who is known for his brand, Good Life Project.On this episode of The Speaker Lab, we take an introspective look at being speaker. Jonathan shares how he handles being an introvert during his speaking engagements, and how to be comfortable in your own skin while you're on stage. Join us to hear all about it and more on the 183rd edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Is being an introvert an advantage as a speaker?What are the two ways he helps maintain his energy levels during longer speaking engagements?How does being on stage pull out a different aspect of his personality?How do you learn to be comfortable with silence when you're speaking?Why he's pushed himself to tell more personal stories on stage.Does it always lot of time and work before you know if you are great speaker?How do you share enough to create a connection but not so much to create discomfort in your audience?And so much more! EPISODE RESOURCESJonathan Fields' personal web siteGood Life Project web siteGood Life Project podcastJonathan Fields' booksCamp GLPJonathan Fields on TwitterFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you are wanting to learn how to speak effectively in two different markets our guest today is your source! Typically I tell people not to speak to two markets but John Michael Morgan has done it quite successfully.On this episode of The Speaker Lab, John tells us how he speaks in the business and faith-based markets, how he does it effectively and how he uses speaking in different markets as a way to stand out from the crowd.While I'm typically not a fan of having a foot in more than one market, John is a master at doing this. He started out focusing on speaking to leaders which led to his initial start in the business world. Originally he was focused on staying in that lane. But over time he realized he wanted to touch people in the faith market, and take his message to a more global audience. Today you'll hear how he did it and much more on episode 182 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  How did he approach his first speaking gigs in the faith world?What role does emotion play in business speaking settings versus in church/faith settings?What is a mistake he often sees speakers make?Why can he afford to pick and choose gigs or miss out on some all together?What does he say when potential clients ask if he is right for their event?Why does he put his "marketer hat" on when speaking in some faith situations?What does he suggest if you are in one market and want to start speaking in another?Did the faith world come to him, or did he go to them?And so much more!EPISODE RESOURCESJohn Michael Morgan's websiteJohn Michael Morgan on TwitterJohn Michael Morgan on FacebookEpisode 169 of The Speaker LabFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to use systems to build your business is one of the keys to creating a lasting speaking career. No one is better at this then my friend Andrew "Drew" Davis.Drew is a master at implementing processes and procedures to ensure he makes the most out of every lead.Today on the Speaker Lab we'll cover each and every step of his system along with why you should track certain metrics in your business, how to use that data and why a quality system is important to becoming a high-paid successful speaker.There's so much good stuff on today's show so get ready to take notes when you join us for episode 181 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  What are the three types of stage-side leads?Why you should have a loss rate of 50%, not higher nor lower.Why does he always start with a phone call for any inbound lead?When does he turn down events?Why responsiveness always trumps overthinking.What does he include in his initial email and how often does he follow up after?How does he approach gigs in which committees choose the speaker?What one thing increases your likelihood of getting a gig?And so much more! EPISODE RESOURCESAndrew Davis' speaking websiteAndrew Davis on TwitterAndrew Davis on LinkedInEpisode 168 of The Speaker Lab with Andrew DavisFullContact appFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The true key to your speaking business is knowing how to expand your business beyond the stage, and applying what you know. David Loy is going to share that knowledge with you on today's show so you can apply it after you listen!David has been involved in speaking industry in many capacities for over a decade. Today much of his time is devoted to managing the career of Andy Andrews, the author of The Traveler's Gift.In fact, that book is what propelled David into the speaking industry. After reading it David was so moved he reached out to Andy's team. That email would lead David to his first job as an agent with Premiere Speakers Bureau and eventually to his role today managing Andy's career.On this episode of The Speaker Lab, we talk more about that story, and also how David has helped Andy expand his business from speaking and consulting to online memberships. David gives us a breakdown of Andy's revenue from speaking, coaching, books, online memberships, etc.You'll also hear him give his advice on the next steps to create additional services and products beyond speaking.Join us for that and more on the 180th edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Why is speaking a high-paying manual labor job?What are the two ways to maintain or grow your revenue without adding more speaking gigs?How can you capitalize on the people in your audience?How best to position yourself as both a speaker and a consultant.What questions should you be asking prior to your keynote?What is a "noticer" and why should you want to be one?How have Andy's books opened doors for him that otherwise would have been closed?How to avoid being a speaker who speaks only to sell your own products.And much more! EPISODE RESOURCESLeverage Creative Group websiteEmail DavidAndy Andrews' websiteThe Travelers Guide, by Andy AndrewsFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As a speaker you want to leave a good impression, but do you know how to craft an experience for your audience during your speech? Our guest, Stephen Shapiro, is a master at doing this and he's here to tell us how on today's episode of The Speaker Lab.Stephen began his career with Accenture where he spent 15 years and created a 20,000 person practice around process and innovation. As a result he was charged with speaking to this group and soon found himself giving over 100 speeches a year. He realized he loved it, and he wanted to do it as his own full-time business.Also on this episode, Stephen explains how he got his start, how he has built momentum and how he differentiates himself as a speaker through experiential keynotes and two specific ways he uses technology. You'll hear what those ways are and much more when you join us on episode 179 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Does it really take 10 years to build a solid speaking business?What does he do today to get bookings that is different from when he started out?Should you pursue a relationship with a speaking bureau - why or why not?What is personality poker and how can you use it in your presentations?How to experiment with different experiential techniques while speaking.What does a brick have to do with his keynotes?How can you help your audience retain your information 10% better?How does he use technology to keep his participants engaged after his speech?And so much more! EPISODE RESOURCESStephen Shapiro's website30 Day Innovation Challenge websiteStephen Shapiro on TwitterFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo.Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine.Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches.We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How did she build relationships with thought leaders early in her career?What is the secret to getting people interested in you?Do you have to have something "big" to give your favorite influencers?How are different types of media good for different types of goals you have?What is the publicity pyramid, and how do you use it?Why the right audience is more important than a large audience.Why a little bit of homework can go a long way when sending out media pitches.What should you do after you've received media coverage?And so much more!EPISODE RESOURCESSelena Soo's web siteSelena Soo's gift for youSelena Soo on TwitterFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"How can I speak to the military?" is a question I am asked on a regular basis, and you will uncover the answer on today's episode!Our guest is Mike Domitrz, international speaker and founder of the Date Safe Project. In his role as founder and leader, Mike travels the world working with universities, military installations, corporations and organizations to create a culture of consent and respect.On episode 177, Mike tells us how his sister's experience led him to become a speaker which in turn led him to found the Date Safe Project. He also goes into detail on how to speak to the military, what you need to know about this unique niche, and also how he has kept his topic fresh and relevant both for himself and his audience for over 25 years! THE FINER DETAILS OF THIS SHOW:  Why was timing a critical factor when he first started speaking?What is the key to finding the ideal conferences for your topic?What kept him going when times were really tough?How do you know you have a good business?What serving your audience looks like after your speech.How has he kept his topic fresh and relevant for 25+ years?The question to ask yourself if you want to speak to corporations or to the military.The military is hiring speakers for which topics?And so much more! EPISODE RESOURCESDate Safe Project websiteDate Safe Project on TwitterDate Safe Project on FacebookThe Aha Center speakers pageFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder how to speak to the education market? Are you interested in making a career out of touching the lives of students, teachers and the parents of students? If so you are in the right place!Joining us for this show is my friend, Scott Backovich, one of the leading speakers in the youth market. Scott may look young but he has plenty of experience and wisdom on this topic, and he shares it all with us today.On episode 176, we talk about about how he finds and books school assemblies and school leadership conferences, and who to contact at schools depending on the region of the school. He also explains how to transition from free speaking gigs to getting paid, and more on today's edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  How did he network and find other speakers to learn from early on in his career?Is being great on stage the best marketing strategy?Why isn't constant communication from a speaker a good thing?Where do you start if you want to speak to school audiences?Why did he intentionally not have a presence online at one point in his career?What are the most common topics speakers are hired for in the education market?What four groups are eager to book speakers - even those with no experience?What is HOBY and why does he speak at two of their events each year (for free)?And so much more! EPISODE RESOURCESScott Backovich's web siteScott Backovich on TwitterScott Backovich on YouTubeHugh O'Brian Youth Leadership FoundationFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the most important things you can for your speaking career is to find out how to position yourself as an expert. And I could think of no one better to describe and demonstrate this topic than my good friend Chris Ducker.Chris is an internationally-recognized expert on all things personal branding. He's also a best-selling author, globe-trotting speaker, and successful business mentor. He knows more than a thing or two about standing out as an expert!On today's show, we're talking about his latest book, Rise of the Youpreneur as well as the origins of Chris's speaking career and his personal brand. He also explains why you should want to become someone's favorite and how to grow your personal brand beyond the stage. Listen to those great topics and more with me and Chris Ducker today on episode 175 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  How do you figure out who you serve and what problem you are solving?What is the Youpreneur self-awareness test?Why being different is better than being better!How do you build a business that is 100% original?Why is a book one of the best expert positioning strategies?What percentage of your audience is likely to become a client of yours?What NOT to do when you finish speaking!Where are some of the best relationships forged and the best business deals made?And so much more!EPISODE RESOURCESChris Ducker's websiteRise of the Youpreneur, by Chris DuckerVirtual Freedom, by Chris DuckerChris Ducker on TwitterFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should you ever speak for free or accept a lower fee? Today my co-host Melanie Deziel and I are answering both of those questions for you.We specifically talk about why money isn't the only reason to speak, and what the other benefits and non-monetary perks are which you can negotiate as a speaker.We'll also cover how to build your business beyond the stage, speak to build your credibility and your visibility, and give examples of when we've both been willing to speak for a reduced fee or even for free.Join us for those topics and more. And when you're done let us know if you like this co-host format on episode 174 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  How to know if the audience you're speaking to has the potential for spin-off business.What is pay to play and why should you watch out for it?How can you sell from the stage without being pushy?What travel perks can you negotiate?What should you do if an organization doesn't have a budget or cannot pay your fees?A free tool to find out how much you should be charging.How can you volunteer with your speaking talents?When is speaking for exposure a good idea, and when is it not?And so much more! EPISODE RESOURCESMelanie Deziel's websiteEpisode 35 of TSL with Matthew KimberleyEpisode 39 of TSLEpisode 80 with Cole HatterTSL podcast archivesMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inevitably you'll run into some issue before, during or right after you give a talk. Do you know how to prepare for when things go wrong as a speaker? Both my co-host and I do and that's what we're talking about on today's show.Our co-host Melanie Deziel is back for her 3rd segment: the blooper reel. On episode 173 we talk about how to respond to any number of potential scenarios and pitfalls as a speaker.You'll find out what to do if you are running late or having travel issues or if you are feeling sick. we'll discuss how to handle tech issues, if your time is cut short or if you have a difficult audience member.Today we'll pull open up the curtain to share our best and worst stories, buckle up and join us because there's plenty to learn on episode 173 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why to avoid traveling the day of your speaking engagement.How to think two steps ahead and always have a Plan B in place.How do you know if you should go on stage when you're sick?Why keeping the same routine is just as important on the road as it is at home.What are the two technologies that never work for speakers, and how can you avoid using them?Why shouldn't you apologize from stage?What do you do if someone heckles you or shows off from the audience?Should you call out the elephant in the room when you're speaking?And so much more! EPISODE RESOURCESMelanie Deziel's websiteEpisode 166 with Shawn StevensonMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Once you've given your speech the next step often becomes how to get the most referrals and testimonials after you've given a speech. Today we're going to walk you through the best ways to do this.On episode 172 of The Speaker Lab, I'm joined by my co-host Melanie Deziel again. In case you missed our introduction of Melanie last week she's a successful speaker who came over from the corporate world after discovering her love of public speaking.Today she speaks and consults full-time and is also a coach for students in The Speaker Lab programs. As a former TSL alum she is the perfect person to help other budding speakers gain their chops.On this edition of the show we're covering what to do after your speech, how to request feedback, how to ask for testimonials, referrals, videos, pictures and other marketing materials you can use to promote yourself. Join us for insights on all of these topics and more today on The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  What's the first thing you have to do after giving your speech?What are the different ways to show appreciation after speaking?In addition to your client contact, who else should you thank?How do you ask for positive and negative feedback, and why should you get both?When is the best time to ask for a testimonial?What type of testimonial is most effective?How do you get marketing assets like photos and videos of you speaking?What are the two ways to ask for referrals from clients and from other speakers?And so much more!EPISODE RESOURCESMelanie Deziel's websiteMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the common questions I get asked is what you need to know before signing a contract. To answer this question we are joined by Melanie Deziel today. But unlike our usual format Melanie isn't a guest today, she's our first co-host!Melanie was a student who has gone through our training programs and has become one of our coaches. Before branching out on her own in the speaking world, Melanie worked in a corporate environment. She helped brands think more like journalists and tell better stories.She shifted into speaking when she realized how much she enjoyed the speaking gigs she was doing to represent her team. She took a course with The Speaker Lab and for the last two years she's been speaking and consulting full-time.To keep things interesting and extra fun, I invited Melanie to join me as a co-host for the next four weeks. Today we're talking about a common question we get at the speaker lab: what do I need to know before signing a contract? We'll dig into that answer today on this edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  The two reasons to ask potential clients about the length of your speech.How to be the hero for your event organizer.What can you ask to find out details about your audience?Why does it matter to you and your contract who the other speakers are at the event?What is the one question to ask so you know what success looks like to your client?What is a rider and how can you use one for logistics like travel and technology?Why should you find out specifics about the venue beforehand?Why does dress code matter?And so much more! EPISODE RESOURCESMelanie Deziel's websiteMelanie Deziel on TwitterMelanie Deziel on InstagramEpisode 92: How to Dress as a Public SpeakerFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Because there is a right way and a wrong way to sell yourself, our guest is here to explain how to sell yourself with digital persuasion. Erin Gargan is a multi-entrepreneur who currently owns and operates an agency that specializes in social media for trade shows, conferences and events.One day a client of hers was in a panic: they were a week away from the opening of their event and one of their social media speakers had canceled. Erin offered to help her client by filling in. Her speech went so well several audience members approached her about speaking for them, and asked for her fee. And so began her journey into public speaking.Today on The Speaker Lab, Erin tells us who she primarily speaks to today, how to be different by focusing on others (rather than ourselves), and how to use the art of digital persuasion to create higher quality connections that serve others while also growing our own careers. Erin holds nothing back on this episode so be sure to join us and catch it all! THE FINER DETAILS OF THIS SHOW:  How does she avoid falling into the comparison trap?Why doesn't she watch other speakers before she takes the stage?How much more persuasive in person are we according to the Harvard Business Review?How can you be different than 99% of all cold outreach messages?What does PUB stand for and how do you use it?How to get a 60% higher response rate in half the time.What is the ideal length of any email?What is your next step after initiating contact with someone?And so much more! EPISODE RESOURCESErin Gargan's web siteSocialite Agency's web siteThe Art of Digital Persuasion, by Erin GarganErin Gargan on TwitterFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To be comfortable with your imperfections may not be a speaking goal you've set for yourself but our guest on today's episode of The Speaker Lab shares how doing so has made an impact on his career and an even bigger impact on his audience.John Michael Morgan is a world-class coach, best-selling author and keynote speaker who has found just how powerful it is to be raw, vulnerable and real with his audiences. On this episode of The Speaker Lab he shares how he came to this discovery and how doing so helped him branch out from speaking on branding and marketing to also speaking about the power of mindset.You'll also hear John's story of what he learned from interrupting Seth Godin at breakfast and how to create a distinct speaking brand even if you have a common name. This is a fun and illuminating learning session on the 169th edition of The Speaker Lab with John Michael Morgan! THE FINER DETAILS OF THIS SHOW:  If you have a common name how can you create a distinctive personal brand?How did he make the shift from talking about branding to speaking on mindset?Why being raw made his speaking more relevant to his audience.What is the purpose of influence?How to put your oxygen mask on first.What is the core strategy in all of speaking, in his opinion?What are two common limiting beliefs speakers have?Do you have to be an expert first in order to be successful?And so much more! EPISODE RESOURCESJohn Michael Morgan's web siteAchievers Alliance group coachingJohn Michael Morgan on TwitterJohn Michael Morgan on FacebookFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If the true hallmark of a great speech is how many referrals it generates, how can you create the most referrals from your speeches? Our guest, Andrew Davis, knows exactly how to do it and he tells us on this episode of The Speaker Lab.In the process of becoming an international keynote speaker, Andrew has discovered how to consistently generate a high number of referrals every time he speaks to an audience.On episode 168 he explains how he does it, which industries and which events he focuses on and why and whether or not bigger events are the better events. Join us to hear that and more on this edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  How does he know he has given a great keynote speech?Does he ever recommend doing industry gigs for free?What is a kingpin conference?How can content production help you speak at national conferences?What is the audience influence pyramid?Is everyone facing similar problems, regardless of their niche?The three ways he evaluates new verticals, and why he focuses on one each year.Why you must focus on the speech first.And so much more! EPISODE RESOURCESAndrew Davis' speaking websiteAndrew Davis on TwitterAndrew Davis' marketing websiteFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Social media is part of our everyday lives, and it can be an effective business tool. But do you know how to use social media to land more gigs, while still being the real you? Our guest, Jon Acuff, does and he'll explain how in episode 167 of The Speaker Lab.When Jon isn't speaking or writing best-selling books, including his latest book Finish, he is actively sharing his work and his life on social media.Today we talk about how his social media platform and his online content have helped his business grow, plus the various strategies for each of his platforms. We also talk about how and why he learns about speaking from comedians, as well as the hows and whys of goal-setting for speakers. Join Jon and I as we explore these topics and more on the latest edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What's the fastest way to get feedback?How does he avoid becoming complacent with his success?How did he use soft pitches to land more gigs and work with a speakers bureau?What are ways you can establish authority (without overselling) while you're speaking?How can social media help you and how can it hurt you?Every gig is a chance to do what?Why it's important to make your goals fun.How many forms of income should you aim for as a speaker?And so much more! EPISODE RESOURCESJon Acuff's websiteFinish, by Jon AcuffThe Finish CourseJon's other booksJon's email list solely for speakersJon Acuff on InstagramJon Acuff on TwitterJon Acuff on LinkedInFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether it's the start of a new year or not, it's your job to stay healthy. Your health should be a top priority for you as a speaker. Which begs the question: how to stay healthy when speaking on the road? It can be challenging and here to offer some practical solutions is Shawn Stevenson.Shawn knows all about speaking and staying healthy, he may be the healthiest person I know! I'm excited to share our conversation with you, we talk about his travel tips for eating healthy, staying hydrated and getting good, quality sleep.Today we also talk about the origins of his online business and how he transitioned into it from a brick and mortar location. You'll hear that story plus many fascinating insights into how the human body works and what keeps us healthy! Join us for episode 166 of The Speaker Lab with Shawn Stevenson.THE FINER DETAILS OF THIS SHOW:  How do many of his speaking clients find him?How does he plan ahead so he can eat healthy meals while on the road?Does your metabolism slow down if you don't eat?What is one of the biggest contributors to jet lag?How much water should we drink, and what temperature should it be?What exercise does he recommend when on the road?Why it's important to exercise the first day you are home from a trip.His weird recommendation for the best possible sleep.And so much more! EPISODE RESOURCESThe Model Health Show websiteThe Model Health show podcastSleep Smarter, by Shawn StevensonShawn Stevenson on InstagramFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know why and how to diversify your revenue streams? Our guest for today does and she's here to tell all. Dorie Clark is a marketing strategy consultant, executive coach, author and professional speaker who has 8 different revenue streams!Today she shares how she evolved her business to include speaking and diversified to have 8 different revenue streams. We also touch on how she's built those revenue streams over time, how she's positioned them to all feed into each other and how you as a speaker can find and create other revenue streams to add to your business.Whether you are just starting out or are a long-time veteran of the speaking world, you'll learn something new to enhance your speaking career in episode 165 of The Speaker Lab with Dorie Clark.THE FINER DETAILS OF THIS SHOW:  What is Clark's Law of Professional Speaking?Why and how to raise your profile to help your keynote speaking career.The three key components to being seen as an authority and recognized expert.What type of content is most valuable for speakers who want to raise their marketability?What is one of the most powerful forces in networking?How does she manage 8 revenue streams, and how long did it take her to develop them all?Which revenue streams should you add and when should you add them?Why speaking is tied to the economy, and how to ensure your bottom line is not.And so much more! EPISODE RESOURCESDorie Clark's websiteDorie Clark on TwitterThe Recognized Expert Evaluation ToolkitEntrepreneurial You, by Dorie ClarkFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you were creating your greatest competitive advantage what would it be? Our guest for today has discovered his and he's here to share what it is and how he found it.Vinh Giang is an international speaker and magician who is known for his ability to educate, entertain and enlighten his audiences. He joins me on this episode of The Speaker Lab to talk about the tireless dedication and work ethic needed to catapult him to such a high level of success.He also explains how his TEDx talk changed the trajectory of his career and how he leveraged it to grow and expand his business. We wrap up with how he uses magic in his presentations without being labeled as a magician and discuss why his demo video is so critical to his success.You'll hear all of that and more when you join us on episode 164 of The Speaker Lab with Vinh Giang.THE FINER DETAILS OF THIS SHOW:  What is his greatest competitive advantage?What is the other language we all must learn to speak?How many years did he do gigs for free?Why he continues to invest in professional feedback on his speeches.How many books did he read about speaking when he first started?Why did he spend a year on his TEDx talk before giving it?How did he go from speaking for free to being paid $12,000 per gig?Why you have to be willing to create something no one will stand in line for.And so much more! EPISODE RESOURCESVinh Giang's websiteVinh Giang's TEDx TalkVinh Giang on FacebookVinh Giang on YouTubeVinh Giang on TwitterMindset: The New Psychology of Success, by Carol DweckFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The key to repeat business and staying booked solid is learning how to stay top of mind with potential clients. And one man who knows exactly how to do this is Brandon Edmonson of Premiere Speakers Bureau.Brandon is an agent with the bureau and in his role he books hundreds of gigs each year. He's gained a lot of insight in the process, all of which he shares today.On this episode of The Speaker Lab, we talk about how he finds and books engagements, how he stays top of mind with his potential clients as well as what common topics associations and companies are booking for and how you can position your material on those topics.We wrap up with a chat about what it's like working with celebrities, including a really great story of working with a late night talk show host! This is a fun and informative session with Brandon you won't want to miss so listen in to episode 163 of The Speaker Lab now.THE FINER DETAILS OF THIS SHOW:  Why you need to have 3 actionable items for your audience.What is the #1 marketing asset all speakers need to have?How do you narrow down a broad topic to pursue a specific market?What will always be a requested topic for speakers?What do the bureaus do during "dead" months?How does he balance staying top of mind without being a bother?Why you should create a documentary-style video as part of your marketing effort.How important are your website and your one sheet?And so much more! EPISODE RESOURCESPremiere Speakers BureauBrandon Edmonson on TwitterEpisode 24 of TSL with Shawn HanksEpisode 154 with Ryan GiffenExactly What to Say, by Phil M. JonesVinh Giang's websiteFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you want to know how to land 100 speaking gigs a year, or even a fraction of that number, you will love today's guest! Ty Bennett first found his passion for speaking and training when he and his brother built a $25 million a year direct sales business together. As part of growing that business, he did a lot of speaking and training for their sales teams.In 2010, he decided to make speaking his top priority after he published his first book. He sold his half of the business to his brother and focused solely on speaking and writing. Currently, he gives about 100 keynote speeches a year for corporations and associations.Today he joins us to share sound advice for speakers of every level, including the two most important aspects of ability, how to build a platform when starting from nothing and what his marketing efforts look like. Whether you're an up-and-coming speaker or established veteran you're going to learn so much from this episode 162 of The Speaker Lab with Ty Bennett! THE FINER DETAILS OF THIS SHOW:  Why are his keynotes based on three of his books?Where does he primarily spend his outbound marketing time, and why?What are the three things every speaker needs, according to Ty?The one honest question you have to answer to be hired as a speaker.What is the true test of your ability as a speaker?These are two areas all speakers can improve on - what are they?What technique has a unique ability to connect you with an audience?Why does Ty study comedians so much?And so much more! EPISODE RESOURCESTy Bennett's websiteThe Power of Storytelling, by Ty BennettThe Power of Influence, by Ty BennettPartnership is The New Leadership, by Ty BennettTy Bennett on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how you can make money speaking to non-profits and why you shouldn't listen to all the myths you hear in the industry.Is it really true that non-profits don't have funds to pay for speakers? Or is it just a matter of finding out how to make money speaking to non-profits?Our guest today, Connie Albers, says it is the latter. Today she is debunking the myth that non-profits have no money for speakers, and sharing how to find the ones that do!Connie has been in the speaking world for many years, as both a speaker and as an event organizer. We'll talk about the lessons she's learned while working with everyone from Disney to churches.She will also explain the opportunities available for speakers wanting to reach the non-profit and faith-based markets. You're going to hear all of that and more on episode 161 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why should you go to your local Chamber of Commerce events?How to follow up after you attend those Chamber of Commerce events.Why does she customize every pitch she makes?The reason to take pictures with people you meet - and it's not for social media!How do you know which types of non-profits have money, and which don't?Why is your media kit vital to showing you are worth your asking fee?How do you prove your worth if you're fairly new to speaking?What are steps to take if you are interested in speaking to the faith-based market?And so much more! EPISODE RESOURCESConnie Albers' websiteConnie Albers on TwitterEmail ConnieGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know what the best of the best do differently? There are universal principles, and our guest today will tell you what they are on this episode of The Speaker Lab.Alan Stein, Jr.'s career began as a performance coach working with youth and high school programs. The two schools he started with are part of Nike's elite programs. That work led to gigs with Nike and USA Basketball, which then opened more doors to the best coaches and players of the NBA.It was at that elite level that Alan learned what the best of the best do differently. He took that knowledge and began sharing it as a speaker, first in the basketball industry and then in the corporate world where he is today.On this episode of The Speaker Lab, we talk about how he made a name for himself in the basketball world and then transitioned into speaking for the corporate industry. He shares the process he uses to find and book gigs, and why much of his success has come from work nobody sees. He finishes with a great story about being part of a workout with Kobe Bryant, and the lessons Alan learned just by watching him.Whether or not you're a basketball fan there is plenty for you to uncover when you join us on episode 160 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is the key to being successful as a speaker, according to Alan?What are the two sides of any speech?Who are the coaches he has worked with, and why does he believe in coaching?What is purposeful practice and why do you need it?How do you know if your content works and what should you do if it doesn't?How to combine serving others with self-promotion.The advice from Louis CK he follows, and why you should too.How many years does it take to "make it" in the speaking circuit?And so much more! EPISODE RESOURCESAlan Stein's websiteAlan Stein on TwitterAlan Stein on FacebookGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how to book more speaking gigs when you're able to connect, follow-up, and build authentic relationships with event planners. It's one of the most important things you can do for your career and will help you make the transition from hobby speaker with intermittent gigs to a professional speaker with a full schedule of paid speaking engagements.Today on The Speaker Lab Podcast, Lindsey Castleman is here to share her experience planning big events for everyone from Lifeway to Dave Ramsey. She demystifies the event planner's decision process when she explains what she is looking for from a speaker's online presence and why you need a clear topic with specific outcomes.Get ready to dial it in and be fully present for today's awesome conversation on episode 159 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Why both inspiration and application are equally important to the audience.Why Lindsey took a chance on a speaker who had never been on stage before?Is it easier to choose someone who speaks on a specific niche versus a generalist?What does she look for on a highlight reel?Are followers and fans on social media important to her evaluation process?How best to get on an event planner's radar - without being annoying.What are servant leaders and why does she prefer to work with them?Is it better to be okay on stage and easy to work with, or amazing on stage and difficult offstage?And so much more! EPISODE RESOURCESEmail LindseyLindsey Castleman on TwitterLindsey Castleman on LinkedInGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to avoid common mistakes when selling yourself - the kind most speakers make even if they are seasoned pros? Today's guest does, and he tells all on episode 158 of The Speaker Lab.Phil Jones is now a keynote speaker and seminar leader who has delivered over 2,000 paid presentations in 56 countries on 5 continents. He also has 18 revenue streams in his speaking business. He does about 90 in-person events, 25 are traditional keynote engagements while the others are split up among his seminars and independent work with sales teams.On this show he shares his journey of building those 18 revenue streams, transitioning from a workshop leader to a keynote speaker, along with the most common mistakes speakers make when selling themselves to potential clients. We wrap up with a three-stage formula to get just about anyone to do just about anything! Tune in to hear that plus a few role-playing conversations on episode 158 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  What do you need to build a sustainable business, according to Phil?What can cupcakes teach you about how to build your business?Why can't you build more than one thing at a time?What is the stupidest question any speaker can ask?The two questions you must answer to have success in any industry.Why should you be the one to call potential clients?Will you be limiting yourself if you narrow your audience?How to create a reason big enough for your client to agree to your fees.And so much more! EPISODE RESOURCESPhil Jones' websitePhil Jones on TwitterExactly What to Say, by Phil JonesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to overcome Impostor Syndrome, that voice inside that doubts you? It's that voice that says you don't belong on stage, you aren't good enough, etc. Nearly everyone has that voice, but there are ways to conquer it and our guest today shares some of them.Laura Gassner Otting is relatively new to speaking, but she has 25+ years of CEO and entrepreneurial experience that she draws from on stage.She is also an executive coach, a writer, and a consultant. Her work stems from her belief in Martin Luther King Jr.'s philosophy that we all have the ability to be great because we all can serve.Today we focus on how she differentiates herself from other speakers in her niche, why she's added live coaching to her talks, and why it's okay to be an introverted speaker.You'll also hear how she joined former President Clinton's presidential campaign, and how she mentally prepares for her speaking gigs.Be sure to join us for that and more on episode 157 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  How running the Boston Marathon led to a TEDx talk for her son.What is the myth of self-importance?What is the loudest sound on Earth?What advice did Scott Stratten give to her about speaking?What's the difference between price and value?Does your audience want you to succeed?How to establish common ground with your audience.Why you should surround yourself with smart people.And so much more!EPISODE RESOURCESLaura Gassner Otting's websiteLimitless Possibility websiteLaura Gassner Otting on TwitterLaura's blog post on her TEDx talkGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder how to know if you're worth charging higher speaking fees - and be confident when you quote your fee? Our guest for this episode does, and he spills all the beans on episode 156!Ian Altman is a sales expert and the go-to authority on integrity-based selling. He's also a sought-after keynote speaker who now earns $20k for his speeches. Today we're talking about how he rose to that level of speaking fees, how to determine your correct audience and why it's important to be sure you're speaking to the right people.We also talk about how to sell yourself as a speaker and be confident when quoting your fees. He has so much wisdom to share on today's show, be sure to join us on episode 156 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  Why it's important to be a subject matter expert who speaks, rather than a speaker.Why he never holds back his best content.How do you know if you are speaking to the right people?Does the size of your audience matter?Why you must know the symptoms or problems you solve for your audience.What are the two trigger points for selling yourself as a speaker?Why you can never charge a penny more than you think you are worth.Is there a lot of opportunity for speakers charging under $5k?And so much more!EPISODE RESOURCESIan Altman's web siteIan Altman on TwitterSame-Side Selling, by Ian Altman and Jack QuarlesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to bring humor into your speeches, and do it a way that amuses your audience but still conveys your message? Our guest for episode 155 does, and he tells all today.On today's show, Patrick Henry and I talk about how to use humor in your speeches, build relationships with other speakers, and why it's important.Patrick Henry is an author, songwriter, and performance keynote speaker who partners with meeting planners to make meetings memorable.As a former Nashville songwriter and humorist on the SiriusXM Radio Family Comedy Channels, Patrick brings a unique blend of humor, music, and message to his audiences to create an event that is full of energy and actionable ideas.His Book The Pancake Principle: seventeen sticky ways to make your customers flip for you was released in 2013 and he will soon be featured on a comedy album alongside Jeff Foxworthy, Steve Martin, Larry the Cable Guy, and Jeanne Robertson.One of Patrick’s audience members best described him as “what happens when, keynotes, comedy, and concerts collide.”Patrick also tells the story of why he thought his first speaking gig as a performance! It's a fun tale you'll want to hear on episode 155 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Where are the best speakers born? Hint: There are only two.When does Patrick advocate speaking for free?Why you should give 100 speeches before you start charging.How many new bookings should you get from giving one good speech?Two reasons why you aren't getting as many gigs as you'd like.Why bureaus should only be a slice of your speaking pie.How to start networking with other speakers.What's the best way to form your own mastermind group?How can you get your foot in the door with a speaking bureau?And so much more!EPISODE RESOURCESPatrick Henry's websitePatrick Henry on TwitterNational Speakers Association (NSA)Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like to make a living speaking in the education market? Does the idea of helping educators light you up? If you said yes then you will love our guest on today's episode of The Speaker Lab!Ryan Giffen is a booking agent in the education and the university industries. He has booked speakers for several thousand events in his time with Premiere Speakers Bureau.Today we talk through common events speakers are hired for in the K-12 and university industries, how to determine who the decision makers are, and why the idea that schools and universities don't have money for speakers is a myth.If you want to speak to students, universities and colleges, then tune in to episode 154 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Do you have to have formal teaching training to speak in the education world?What is the difference between life dollars and profit dollars?Why speaking to the education world requires a different mindset than other industries.What are the most common speaking opportunities in the university space?How do you know if you are talking to the wrong person at a school or organization?Why offering more than just a talk for teachers is the greatest idea possible.Who are the three groups of people in the K-12 education world and why do they matter?What is the range of fees speakers can expect from school districts and from universities?How volunteering and long-term relationships can be important to your success in this market.And so much more! EPISODE RESOURCESPremiere Speakers BureauContact Ryan GiffenEpisode 24 of TSL with Shawn HanksNACAAPCAGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to share your story to connect with your audience in a way that conveys your message while still helping them? Do you fully understand how your unique story can skyrocket your speaking career? The man to answer those questions is here today, Mr. Nick Morgan.Nick is an acclaimed international, keynote speaker and a best-selling author. He also coaches other speakers and executives on how to communicate more effectively.Today we cover how most speakers drop the ball in their presentation and delivery, and three mistakes speakers make at the beginning of their speech. We also dig into why the beginning of your speech is valuable real estate, and the power of telling your own story as a speaker on episode 153 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  How did Nick become the speechwriter for the governor of Virginia?Who is responsible for the message of any speech: the audience or the speaker?What are the three classic mistakes speakers make to lose their audience's attention?What should you be doing in the first minutes of your speech?Why you have to "kill your babies" to become a better speaker.Why narrowing your focus is actually a way to increase your reach.How to balance sharing your story while still making your speech about your audience.Where should you focus if you are in the early stages of your business?Why there has been a big increase in public speakers, and how that can benefit you.And so much more! EPISODE RESOURCESNick Morgan's Public Words websiteGive Your Speech, Change The World, by Nick MorganNick Morgan's other booksNick Morgan on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to speak on the topic of your choice? It is one of the most frequent questions I am asked so today's show is going to answer that question.In this edition of The Speaker Lab, we are giving you access to a bonus Q&A call from our Booked and Paid to Speak group, something we have never done before today.The conversation you are about to hear is a behind-the-scenes look at the process to help one woman narrow down the who, what, where and how of her speaking career. This is not like any other show we've released, but I am sharing it because I think you'll get SO much out of it. As you listen to episode 152 of The Speaker Lab, I'd recommend you ask yourself how these questions apply to you and your speaking career.THE FINER DETAILS OF THIS SHOW:  How do you research a potential niche to find out if it is financially viable?How to balance what you want to speak about with who is actually hiring for that topic.What is the Trojan Horse method, and how do you use it?Should you hyperfocus on one niche topic, and if so, for how long?Do credentials matter?How to turn your speaking topic into a tangible problem you solve for others.What do you do after you find your speaking niche?What to do if your audience and the people who will book you are two different groups.How to use email to stay top of mind with your audience.And so much more! EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to be a great speaker to work with, or if you already are? Today you'll find out directly from an expert!Chris Mefford is a speaker and a former executive in charge of events for Dave Ramsey. In that role, Chris oversaw all of their events - about 80 a year.Along the way, he learned a lot about what makes a speaker great to work with and what doesn't, why he and his team hired certain speakers over others and why some speakers became repeat guests and not others.He shares insights on those topics and more on episode 151 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What were the two ways speakers got on Chris' radar?What NOT to lead with when connecting with potential clients.What does easy to work with actually means, and why it's important.Can you communicate too much with event staff?What is the one thing Chris believes makes great speakers?What's the best way to present a speaking idea when pitching a potential client?The most effective approach to connecting with an event planner, according to Chris.Why you should keep your email to 125 words, or less.Two suggestions to ensure you are serving your clients before, during and after the event.And so much more! EPISODE RESOURCESChris Mefford's web siteChris Mefford on TwitterWhat I Learned From 100 Days of Rejection, Ted Talk by Jia JiangSpeak Like Churchill, Stand Like Lincoln, by James C. HumesWords That Work: It's Not What You Say, It's What People Hear, by Frank I. LutzGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you struggle to work full-time and build momentum as a speaker? Does it seem like an impossible feat to grow your speaking business while juggling your full-time job, your family and your other obligations?Our guest does all of that and today he shares his secrets! Erick Rheam is making his second appearance as a guest on The Speaker Lab Podcast.Today he shares how he went from 20 gigs last year to 53 this year, all while working full-time and being an active, involved father and husband. He gives the specific steps he takes to get at least two referrals for every speaking gig he does, why being easy to work with is so important and how you can generate momentum like him.Get ready for all of that and more on episode 150 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  How Erick has gone from 20 gigs one year to 53 gigs the next.What worked for him to find gigs earlier in his careerWhy was speaking for free helpful for him?Should you take any and all opportunities to speak?The specifics of what made him an "easy speaker" and why it has led to consistent referrals.What is his 70/30 rule?Why you need to give people an action item.How and when to make a tasteful ask for referrals in your presentation.Should you do an exit interview and if so, what should it include?And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on Episode 126 of TSLErick Rheam on TwitterErick Rheam on LinkedInNozbeHighriseXero AccountingLeaddigitsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on The Speaker Lab Podcast, I have Josh Steimle Entrepreneur and International Speakers, here to talk about how he manages his time while owning an international marketing agency and speaking around the world.Josh Steimle has locations in China, the U.S., and the U.K. Finding the time and resources to land more speaking gigs while being a full-time entrepreneur is a real struggle.Maybe you work a full-time corporate job and you're struggling to book paid gigs.If so, you are not alone.Today, Josh generously shares his quandaries and I help him find solutions.THE FINER DETAILS OF THIS SHOW:  How Josh manages an international team with three office locationsWhen it's worth his time to speak for freeWhat obstacles that stop him from speaking more, and what he can do about themWhy you should know the lifetime value of a clientWhat activities can you outsource in pursuit of new speaking opportunitiesIf it is ever okay to have someone else write your pitch emailsThe importance of having systems for creating and securing new speaking leadsAt what point in the pitch process should you be "the closer"An example of what to "hand off" once the gig is booked, and how to do so properly.And so much more! EPISODE RESOURCESJosh Steimle's web siteJosh Steimle on TwitterJosh Steimle on FacebookSweetProcess7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to hire a virtual assistant (VA), but don't know where to start? Or have you been disappointed when you tried to get further in your speaking career with virtual support? In either scenario, Trivinia Barber is here to help on episode 148 of The Speaker Lab.Trivinia is the founder of Priority VA, a virtual staffing company that matches high-level entrepreneurs with talented virtual support. Prior to starting her firm, she worked as a VA for entrepreneurs like Michael Hyatt and Amy Porterfield. Soon her demand grew and her availability shrunk - so she built a company of talented people like her. Four and a half years later she has a staff of 83 VAs!Today we'll talk about how to utilize virtual staff to help grow your speaking career, the pitfalls to watch out for when hiring, some simple steps to take to ensure you find a good match and why you can start delegating to a VA with just one or two small tasks. Trivinia is a wealth of knowledge so be sure to tune into this edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  How to know if you're ready for virtual support?Why you need help if you plan to get farther than you are right now.What are the primary reasons entrepreneurs don't hire someone?Where to start if you struggle to give up control in your business.One exercise to find tasks you can and should outsource.Why you should outsource for outcomes and NOT tasks.What are common things a VA can do for you in your speaking business?When do you need a domestic VA versus an overseas VA?The three Es to build a long-term lasting relationship when you find a great VA.And so much more! EPISODE RESOURCESPriority VA web siteTrivinia Barber on TwitterTrivinia Barber on LinkedInE3 Collective web siteFiverrFreelancerUpworkFancy HandsZirtualHire My MomOnline Jobs7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how to scale your business, pitch and validate your ideas without losing time or money getting to the next level. Fast-track your success now.Jill Christensen, Human Resources professional, and repeat guest on The Speaker Lab podcast, helps senior executives re-engage their workforce.She had so many great insights during our first chat that we ran out of time. Today, we expand on more ways to scale and grow your business, how to create and validate your ideas before investing time, money and effort.There's a lot to unpack so be sure to leave a comment or send me a tweet about the one thing you learned and will apply in your business today.THE FINER DETAILS OF THIS SHOW:  How to choose a business partner.The different ways to pitch your product depending on who the audience is.How to choose a business partner.When are webinars a great medium for a course?How selling a course can position you as an expert and spokesperson.The pros and cons of working with affiliates.How to validate your idea before investing tons of time and money.How to create what your audience needs to ensure they will buy from you.How to target people through Facebook advertising?And so much more! EPISODE RESOURCESJill Christensen's web siteEpisode 141 of TSL with Jill ChristensenEpisode 139 of TSL with Rick MulreadyJill Christensen on TwitterJill Christensen on LinkedIn7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're struggling to gain traction or just get started speaking today's guest is here to help.Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her. We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Why did Dr. Sue become interested in pursuing public speaking?What is her long-term goal with speaking?How is she landing gigs so consistently?How speaking gave her and her family the trip of a lifetime.How to begin with the end in mind.How to communicate when your audience is two distinct markets.Why growing your speaking business really is a marathon, and not a sprint.Is it really all about your talks?And so much more!EPISODE RESOURCESDr. Sue Ettinger's web siteDr. Sue Ettinger on FacebookDr. Sue Ettinger on Twitter7 Proven Steps to Finding And Booking Paid Speaking EngagementsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.