The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Leads are an essential part of anybody’s business, it’s technically the reason why your business is thriving, especially in this day and age where marketing strategies are naturally done online. The question is, how do you get quality leads without exerting too much effort?In today’s episode, we have Ryan Groth and Chris Wolf from Sales Transformation Group to talk to us mainly about these topics:Training your tech and staff to look for more leads;Diversifying your lead generation strategy; andThe three elements of an effective marketing planFor every tradie business owner essentially looking for more leads/conversions, this episode is just for you! Tune in to get invaluable insights into getting quality leads without the hassle!Discussion Points: 0:00 - Introduction2:23 - What Chris Wolf does at Sales Transformation Group4:29 - About the Sales Transformation Group10:39 - Creating a multi-pronged attack towards lead generation and conversion14:37 - Focusing the paradigm of your lead production strategy into lead qualification18:47 - 3 elements of an effective marketing plan19:24 - Ground Game: The unglamorous stuff of marketing27:04 - The crux of putting systems and processes in place for your marketing29:42 - Digital Game: The most undervalued element of a marketing plan36:32 - Improving your conversion rate through social media39:35 - Why storytelling is an effective way to get quality leads46:21 - Special Ops: The part of marketing that involves everything elseAbout Ryan Groth & Chris Wolf:Ryan Groth is the CEO of the Florida-based Sales Transformation Group, Inc. Over the past decade, he’s helped roofing companies from around the country improve their technological capabilities Ryan is a high performing coach and consultant that also does deep dives into the sales organizations.Chris Wolf is an experienced entrepreneur at the Sales Transformation Group, Inc. He is also a subject matter expert and sales coach for all things in the residential construction space.If you’d like to know more about them and what they do, head on over to their website, or visit their Facebook page. You can also follow them on Instagram, or send them an email here.Resources: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

It’s one thing to be able to create money but an absolutely different story when it comes to growing money. We are all capable of making money but do we even know what it takes to start growing it and building your wealth outside of your business?For Charley Valher, CEO of ValherMedia and owner/host of the Full Stack Business Owner Podcast, it’s taken him years to understand the importance of wealth creation outside your business. And that’s why we have him on the show with us today, to talk about:Why your business should become the tool to fund your wealth creation strategy,Why business owners have a distinct advantage when it comes to wealth creation, andHow do you go about building your wealth creation A-team?This podcast will surely help you if you’re looking to start your wealth creation journey (which you should). So stay tuned for valuable insights into building wealth outside of your business.Discussion Points: 0:00 Introduction2:28 The reason why Charley started the Full Stack Business Owner10:12 Why you need to build wealth outside of your business15:30 Why business owners have a massively unfair advantage in wealth building19:04 Having the right people on your team for your wealth creation strategy32:04 It’s on you to lead your business on its way to creating wealth32:32 What’s the best way to start your wealth creation journey?35:21 You have the funds to start building wealth but you’re using it somewhere else36:16 Getting educated in business is crucial for your wealth creation strategy37:08 You need to treat wealth creation as a businessAbout Charley Valher:Charley Valher is the CEO of VallherMedia — a podcasting company. Charley is also the owner/host of the Full Stack Business Owner podcast, a show dedicated to sharing information, tools, and insights that will help business owners build a sustainable, thriving business that allows them to unlock their money and life goals.Visit their website at Full Stack Business Owner and tune in to the Full Stack Business Owner podcast.Resources:Get your Free Wealth Tracker now https://www.fullstackbusinessowner.com/the-ultimate-wealth-tracker-for-business-owners/Get your FREE Opportunity Assessment right NOW! Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Did you know that in this day and age, your website is a powerful tool you can use to leverage your business? In some cases, it doesn’t even matter what type of marketing strategy you’re implementing, it just often boils down to how your website looks and feels.Today, I talk about three different case studies under Tradie Web Guys wherein we haven’t even started implementing marketing strategies yet just website rebuilds, and we’ve already seen great results thus far.Don’t get me wrong, though! I believe it’s all credits to the systems we have in place that make it easier for us to identify and pinpoint what actually needs to be done to your websites to leverage your business.If you’re watching this episode, then it’s probably a sign that’s telling you to have your strategies aligned and assessed! Just click on this link and get your FREE opportunity assessment right now!Tune in and don’t forget to share this episode with those you think will benefit greatly from this!Discussion Points: 0:00 Introduction6:05 D-A-P-E-R mechanism: What is it and how can it help leverage your business?11:00 Opportunity assessment: Why you need to do this for your business12:30 Understanding how the abovementioned processes have allowed businesses to grow13:04 How a client in Melbourne generated $100k in revenue through their website alone with NO marketing13:20 How a company in Perth generated a 763% traffic increase just through rebuilding their website13:52 Why I suggested for a company to NOT invest in marketing and instead just get their website rebuiltResources:Get your FREE Oppprtunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/Case Study: $110k Rev in 3 Months with No Marketing! https://youtu.be/wztmhCzSHS4Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedConnect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Most trade business owners are caught in the dilemma of growing their business and thinking they need to spend more time working so they could earn more profit. But this is a very common misconception that needs to be addressed. Today, we are joined by Benson Agbortogo — the creator of the Consistent Profit Tree System and we address this issue that we tend to see in most businesses, causing them to fail. How do you make more profit while spending lesser time working on the business? Join me and Benson in today’s episode as we practically throw one golden nugget after another. Just press that play button and don’t forget to share this with friends or business partners whom you know will benefit greatly from today’s show. Let’s jump in! Discussion Points: 0:00 Introduction8:07 Why 80% of businesses fail within their first 15 years14:03 The main reason why business owners work more hours than they need to17:29 The relationship between maximising profit and hiring people20:46 Understanding your avatar and capturing the leads that matter28:52 Diving deep into the concept of membership and how to integrate it into your business36:59 If you want more profit in lesser hours, this is what you need to do!41:51 Attracting the A players to your team through the scorecard system44:27 Setting positive habits that allow you to reach your goal55:14 Solving the most common issue that comes with creating positive habits About the Guest: Benson Agbortogo is the creator of the Consistent Profit Tree System. He helps business owners increase their profits while spending less time at work and more time with their families. Benson is passionate about helping kingdom business leaders become more fruitful so they can make more impact and leave a greater legacy. If you’d like to know more about Benson and his advocacies, go ahead and visit his website — The Consistent Profit Tree, connect with him through LinkedIn, or just send him a direct email. Resources: The Business System that Never Fails by Benson Agbortogo https://amzn.to/3DqYpf1The 5 Profit Maximizers https://profittree.s3.us-east-2.amazonaws.com/5+Consistent+Profit+Maximizers.pdf Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Creating financial freedom — a phrase so often used but so rarely practiced. You’re probably familiar with situations where people are basically living from paycheck to paycheck. This is a trap that most trade business owners have fallen into, simply because they lack a clearer understanding about business finance.Today’s guest, Jackson Millan — the Wealth Mentor has had a rough life to begin with where both his parents were tradies and things didn’t come easy for them. Jackson figured they must have been doing something wrong.Today, he shares with us some tips that will surely help you scale your business and help you experience financial abundance. We’ve had a value-adding conversation I’m sure you will all learn from so press that play button to get the ball rolling!Discussion Points: 0:00 Introduction3:52 You’re not the “financial expert6:23 Solving the most common financial mistake of business owners10:17 The next step to financial freedom for business owners16:42 The #1 financial mistake that most business owners commit17:21 Simplifying the goal-setting process to make goals more achievable21:20 Steps in simplifying the path towards financial freedom26:57 Go from trading time-for-money to money-for-time to money-for-money27:35 Forming an organisational structure can help you achieve your business’s goals better37:44 What are your next best financial moves?About the Guest:Jackson Millan – The Wealth Mentor helps coaches, consultants, advisers and agency owners scale profitable lifestyle businesses that allow them to create more profit, more free time and more personal wealth. Connect with him through their website, Facebook and Instagram, or just send him an email.Resources:Aureus Scorecard bit.ly/aureusscorecardSecrets Of Scaling A 7-figure Lifestyle Business by Jackson Millan book.wealth-mentor.com.au/gift-pageAtomic Habits by James Clear https://amzn.to/3nDR2r3How I Sold My Plumbing Business After Nearly 40 Years http://pixelme.thesiteshed.com/MOQXKeot Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

For someone to be able to build a business from scratch and sell it after nearly 40 years — that’s like a dream for business owners. The saleability of one’s business is dependent on many factors and one of those is the profitability of the business, although it shouldn’t stop at that.Today’s guest, Lorenzo Poletto was the founder and previous owner of Chiswick Plumbing Pty Ltd. This conversation is one that I’ve been very keen to have because I wanted Lorenzo to shed some light around the dynamics of building a business from scratch and selling it.This podcast is for all trade business owners, whether you’re new to trades or have been in the industry for quite some time. You’ll surely take away lots of valuable insights so don’t miss it and tune in now! Let’s get started!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast6:19 Lorenzo shares the story of how he got into trades14:14 Understanding the evolution of one’s role in a business17:25 Why it’s not a good idea to name your business after yourself19:10 What you should watch out for about location businesses20:16 Advice on naming your business22:33 How Lorenzo started flat rates and upfront pricing26:26 Managing a team’s growth from 3 to 30 people27:47 Flat rates changing the financial management side of Lorenzo’s business29:50 Why you should think about upfront pricing36:34 If you try to do everything at once, you’ll end up doing nothing38:02 Is riches in the niches true?42:04 Being a skilled tradesman does not automatically mean good businessman43:23 Lorezo on training his people45:33 The main point of training people in your business49:03 Taking your team from 3 people to 30 — how does it look like?53:05 Integrating new programs and systems into your business is a journey54:25 About coaches and mentors57:13 What makes a business attractive to potential acquirers?1:00:18 How did Lorenzo’s service agreement look like?1:04:36 Selling the business — broker or legal counsel?1:06:36 What was Lorenzo actually selling and how hw packaged it1:08:16 Looking at the figures1:09:39 What type of business acquired Lorenzo’s company1:12:40 What potential acquirers are looking for in a business1:14:43 What was included in the sale Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

In growing a business, mindset is a very important attribute, it could either make or break your business. The reason I am saying this, is because we’ve seen numerous trade businesses go sideways and ultimately down the drain because of the wrong mindset.Brendon Bayliss, the Managing Director of the Bayliss Electrical Group is here with us today to talk about the struggles of a budding business and how he overcame them. From mental health problems to hiring problems, and even financial issues. But what allowed him to break through and move forward?To listen to Brendon’s take on these issues plus tips and techniques that will be beneficial to your business, just press that play button and tune in.Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast2:27 How Brendon started the Bayliss Electrical Group in Perth6:31 Brendon’s transition into his current role7:55 Growing a team in the business8:55 Discovering and tapping into opportunities in the midst of a crisis13:27 Encountering and dealing with cultural issues within the business16:09 Cultural mindset for your employees or potential employees is not a waste of time19:42 Keeping your team members accountable for their roles/responsibilities24:43 About mentors and coaches27:10 Brendon’s struggles throughout the years and how he overcame them30:59 Why it’s important to have systems in place for hiring32:51 Mitigating the issue of hiring: What processes have they put in place?34:03 Getting help for mental health issues42:22 Poor mindset will drag culture down42:52 Good training goes a long way45:09 Open communication is a sign of good leadership47:22 Commend your staff publicly and address their mistakes privately48:22 Brendon juggling work-life balanceAbout the Guest:Brendon Bayliss is the Managing Director of Bayliss Electrical Group — an award-winning Electrical, Data, and Security services provider located in Perth, Western Australia.Connect with Brendon Bayliss:Bayliss Electrical Group Website: www.baylissgroup.com.auBrendon’s Social Handles: @baylisselectricalgroup @bayliss_35Email Brendon here: [email protected]:Traction by G Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

The only thing ever constant in this world is change, and the same is true for trade businesses. The market just continues to evolve and it will keep evolving. So, you need to either go with the evolution or get left behind and watch your business go down the drain.Today, I felt inclined to do a podcast that would help trade business owners spot great opportunities within their vertical. Most of the time, we find it hard to catch up with new trends that we tend to miss out on opportunities. We need to capitalise on these emerging trends, but how?Let me show you how through this simple framework I’ve put together. You can use this for your business to ascertain whether or not potential opportunities are going to be a hit or a miss. Let’s get into it!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast2:27 Prelude to the topic8:42 Question # 1: Is there a specific market avatar for your product?9:11 Question # 2: Is there market awareness?9:24 Question # 3: Is there market potential?9:44 Question # 4: Does it support a trend?10:07 Question # 5: Has this technology been around for 12 months?10:54 Question # 6: Are there competitors?11:28 Question # 7: Does it have supporting services? Or cross-sell opportunities?13:16 Question # 8: Does it require certification and compliance?13:40 Question # 9: Are there financial incentives?14:13 Question # 10: Are there environmental advantages to this product?16:09 Bonus Question: What’s the net profit of this specific product?Resources:Lead Magnet: https://docs.google.com/document/d/14_9lauJLEYIW8ohEW9gQa42KgDW84j0am75Isfn9h-E/copyThe Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedConnect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧Thank you for tuning in! If you enjoyed this podcas Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ever since we’ve been hit with COVID, mindsets have been changing by the day. People used to be so scared of getting COVID, but nowadays, it’s as if everybody’s just thinking “we’ll be getting it anyway at some point.” And this has affected a lot of businesses in a positive way.Today, we have Michael Steckler, CEO of Tradify to once again deliver the reports of Tradify in comparison with the previous years. What has changed over the years? And what seems to be of utmost importance to trade business owners?We also talk about the benefits your business will reap as you look at simplifying your systems with automated solutions. So what are you waiting for? Join us and get an overall feel of the tradie market for the year 2022!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast2:26 A recap of Tradify’s report in the wake of COVID3:21 Tradify’s general sentiment with trade businesses in Australia6:19 How the longevity of a business affects the facilitation of tests/processes8:43 Two main issues around sourcing materials for trades businesses11:24 Why most trades businesses focus on growth and profitability this year14:07 3 factors that make a big difference in attracting future customers for trades businesses15:49 Why retention problems are more common in businesses16:50 Tradify’s recommendations on handling retention problems20:05 Most trades companies are still spending an inordinate amount of time on admin22:59 Tradify’s report on hiring26:54 The dilemma between being an academic and a non-academic in the trades industry32:31 Good apprentice vs bad apprentice: Identifying the right fit for your company34:53 Why forecasts are beneficial to your trades business37:25 Why you probably need to reshape the wheel for your trades business42:04 You will eventually reap the benefits of simplifying your systems in businessAbout the Guest: Michael Steckler is the CEO of Tradify, a job management software app made especially for tradies. Tradify is an application that helps tradespeople manage and grow their business, especially when it comes to managing their finances. This software has helped tradies shorten their time working on administrative tasks and focus more on enjoying their lives outside work.Resources:Visit the Tradify website (www.TradifyHQ.com)The Pul Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Now that we’re well into the year 2022 and you’ve set your goal, what’s next? Most business owners go into information paralysis and end up not doing anything instead. So what is it that you need to do to make sure you’re on the right track?Today, I’ve recorded an episode that will help you achieve your goals by owning up to your situations. Because in order to be successful, you need to take charge of everything that’s happening in your life.Own your s%#t and take control over your life, your goals, and your success with these tips. Start by clicking on that play button!Discussion Points: 0:00 Opportunity Analysis2:05 Introduction to today’s episode3:36 The concept around mindset5:00 What do you need to keep track of your success?5:48 Fabricating beliefs and making excuses hinders you from owning your situation9:57 First step to owning your situation10:58 Tip # 1: Be willing to get help in whatever area you need help with12:53 Tip # 2: Don’t get hung up on the process15:11 Tip # 3: Creating positive habits17:45 Tip # 4: Be accountable to yourself for your goals19:49 Tip # 5: Be resourceful in looking for ways to reach your goals26:19 Tip # 6: Application of what you learned is crucial29:13 Be open to counsel and be open-minded to other ways of doing thingsResources:Episode 329: Hitting Your Goals in 2022 (http://pixelme.thesiteshed.com/gBDFD07p)Atomic Habits by James Clear (https://amzn.to/3nDR2r3)The Compound Effect by Darren Hardy (https://amzn.to/3pHvIoO)The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedConnect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Did you know that one of the most crucial factors you need to consider when creating a profit plan is “people”? You’re right! The people you hire are an important asset to the growth of your business. But do you say yes to every opportunity you get to hire someone? That’s simply not the case! A lot of considerations have to be put in place, hence the people plan. Welcome to the third part of our three-part series with Craig Minter, where we talk about the careful considerations you have to make before actually bringing a new member into the team. Let’s dive deep into the possible complexities and challenges that arise from hiring people and how you can address them by establishing the right frameworks. Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast7:46 Why having a profit & people plan is so significant for every business11:44 Reviewing the benefit of the profit first system12:49 The complexity and challenges in the “people part” of the business15:04 If you don’t have this, your people are guaranteed to fail16:31 What true leadership is all about17:52 Reducing the rate of employee turnover in your business19:18 Having a good recruitment process in place allows you to earn more profit21:25 Why you need to set up different bank accounts for different purposes each26:03 Diving deeper into the allocation framework: How does it work?28:48 When can you say no to bringing in new people to the team?30:54 The financial & cultural stress that goes with growing your team About the Guest: Craig Minter is a Business Strategy and Profitability Coach. He helps business owners accelerate growth and profitability through strategic business coaching. Craig is passionate about empowering other business owners to make decisions with ease and improve their results through strategic business and profitability coaching. Resources:Episode 330: Knowing Your Money Archetype (**insert link here**)Episode 331: Cashflow Forecasting With Profit First (**insert link here**)Visit Craig’s website here: http://www.thehealthybusinesslab.com/Profit First by Mike Michalowicz (https://amzn.to/37HjoKs)Episode 270: Profit First for Tradies – Author Conversation ( Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

When we say Profit First, what does it mean? How can you optimise your business with it? Will it be contributory to the better management of your resources and, in turn, the growth of your organisation?In this second part of our three-part series, Craig Minter and I talk about the beauty of implementing the Profit First framework to your own business. We also talk about the difference between cashflow forecasting and budgeting. Which one will your business benefit from the most?Our discussion for today is going to be really valuable and filled with tons of lessons, so click that play button and let’s get started!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast7:20 What is Profit First optimisation?9:44 Two main things you get from implementing Profit First in your business14:01 What it essentially means to have different “buckets” for your business?15:30 The pros of having a detailed understanding of your finances18:49 The beauty of implementing the Profit First framework in your own business20:02 Customising tools and understanding data in a way that works for you makes all the difference23:35 Know your numbers otherwise you’ll only be gambling24:46 Budgeting vs forecasting: What’s the difference?32:41 Cashflow forecasting is more valuable and beneficial for a businessAbout the Guest: Craig Minter is a Business Strategy and Profitability Coach. He helps business owners accelerate growth and profitability through strategic business coaching. Craig is passionate about empowering other business owners to make decisions with ease and improve their results through strategic business and profitability coaching.Resources:Episode 330: Knowing Your Money Archetype (http://pixelme.thesiteshed.com/S-5NMyyU)Visit Craig’s website here: http://www.thehealthybusinesslab.com/Profit First by Mike Michalowicz (https://amzn.to/37HjoKs)Episode 270: Profit First for Tradies – Author Conversation (http://pixelme.thesiteshed.com/stGuWy6Z)The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade profe Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Understanding the financial aspect of your business is one way to manage your finances better. But does it stop there? As we all know, understanding your personality — both strengths and weaknesses — is one effective way to understand yourself better. Same goes with your money archetype.Today, Craig Minter joins us to talk about the eight different money archetypes, their strengths and weaknesses. What sort of archetype are you? Are you the maverick, or the romantic?Well, those are only two among the eight money archetypes and if you want to know which one resonates with you best, go ahead and listen to this podcast!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast2:35 Why you need to set up a finance management system for your business6:06 Our topic for today8:15 Craig’s business background12:01 The power that comes in understanding the financial side of your business and your money personality14:51 Leverage your finances with the right data and the right mindset17:41 Don’t just understand YOUR money archetype, understand your clients too!25:06 An overview of each of the eight money archetypes41:42 There’s power in identifying your money archetype’s strengths and weaknessesAbout the Guest: Craig Minter is a Business Strategy and Profitability Coach. He helps business owners accelerate growth and profitability through strategic business coaching. Craig is passionate about empowering other business owners to make decisions with ease and improve their results through strategic business and profitability coaching.Resources:Visit Craig’s website here: http://www.thehealthybusinesslab.com/Profit First by Mike Michalowicz (https://amzn.to/37HjoKs)Episode 270: Profit First for Tradies – Author Conversation (http://pixelme.thesiteshed.com/stGuWy6Z)The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedConnect with me on LinkedIn. For more podcast episodes, you may also visit my Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Were you able to hit your goals last year?Has it been as easy as 1-2-3? Well, today, I’m sharing with you a framework that I’ve come up with through my experience over the past years in the trade.Although it is, literally, just steps 1-2-3, I promise you it’s more complex than it appears to be. It’s taken years for us to come up with this framework and it involves a lot of detailed technologies, plus project management tools that helped us achieve our goals last year.Be more efficient in your strategies and applications this year.Hit your goals and make the year 2022 an even better one than 2021!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast 4:20 When is the perfect time?5:41 The difference between a goal and a wish6:28 Step 1 in attaining your goals: Strategise14:07 Step 2: Team buy-in16:12 Step 3: Accountability19:18 The importance of having checklists20:55 Celebrate the milestones Resources:The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedUse this link to book your podcast https://bookme.name/tradie/lite/podcastConnect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review:GoogleFacebook See omnystudio.com/listener for privacy information. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

We’re nearing the end of the year 2021 and moving into a new year but what have you done to set your business up for success in the last year? What are your plans moving forward and how can you make sure they are implemented?Today, I give my year-end review on what happened all throughout the year, how I’ve scaled my business and grew my team quickly. I also give my insights on how you can make the next 365 days better for your business by setting your goals, defining your targets, then planning, strategising, and just acting on them.It’s been a wonderful 2021 despite and in spite of the challenges, and we can see that things are slowly starting to go back to some sense of normalcy.Looking forward to even better days, make the next 365 days matter by tuning in to this episode.Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast 3:44 Matt’s goal in 20216:33 Commit to your goals and just do it7:21 Set your goals, define your targets, plan, and strategise10:25 Why the recruitment process is so essential14:59 Building a team: Here’s where you can start thinking about it17:06 How can you equip your team for success22:28 Having team members that want to progress into leadership positions is great for your businessResources:The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedUse this link to book your podcast https://bookme.name/tradie/lite/podcastBooks mentioned in this episode:Who. The A Method For Hiring by Dr. Geoff Smart https://amzn.to/2TfzCY4Traction by Gino Wickman https://amzn.to/3rkX6Z1Measure What Matters by John Doerr https://amzn.to/3kSXESTConnect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧 Click here 🎧 🎧Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a r Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

When you own a business, you need people. But, when your employees aren’t motivated enough to perform their tasks, your business is in jeopardy.So, how do you empower your employees and keep their fire burning?Today, I am here with Peter Cox, the founder of Leadership Dynamics, TEDx speaker, and a High Performance Leadership Expert. This podcast episode discusses the importance of edification to business owners and how it dramatically benefits one’s business.Learn how to empower and motivate your people in your business. Click that play button now to learn more about edification.Discussion Points: 0:00 Introduction1:55 Welcome to the podcast 4:13 What is Edification?7:38 The importance of edification to business owners13:07 Who you can and can't edify17:38 Ways on how to edify people20:55 Who's responsible to edify his business and how to quantify it24:07 Some obstacles to overcome in edification31:58 Peter Cox's edification program About the Guest: Peter Cox is a TEDx speaker and a High Performance Leadership Expert, Coach and Mentor at Leadership Dynamics. Peter built the Leadership Dynamics process on his 30+ years of business experience, where the goal is to turn managers into learned leaders, and natural leaders into outstanding influencers of people to fuel stellar team performances and business growth.Resources:Follow Peter Cox on LinkedIn: (https://www.linkedin.com/in/highperformanceleadershipdevelopment/)Visit their website at: www.leadershipdynamics.com.auFollow Leadership Dynamics on Facebook: https://www.facebook.com/leadershipdynamicsglobalSubscribe to Peter Cox on YouTube: https://www.youtube.com/channel/UC5UVGX1Ybtw_e-qug198UxgThe Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedUse this link to book your podcast https://bookme.name/tradie/lite/podcast Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

3 years ago, I brought one of the active members in the Site Shed community onto the show to talk about how he used creative marketing in his business to make it to the top. Back then, he spiked a lot of interest in the community because of his unique approach to obtaining work and winning trust.Fast forward 3 years later, and David Gatto — the CEO of Future Solutions Fence & Fence Supply is back to share with us how his journey has been over the previous years. Growing his business and turning it into a 3-million dollar company in just a span of 3 years.I know you’re interested to find out how his journey transpired and what he did to grow his business so much in so little time. It’s not to say that the journey was easy but if you’d like to know how David did it, just tune in to this episode. Lots of gold nuggets that’ll be unearthed in the course of our conversation.Discussion Points: 0:00 Opportunity Analysis1:55 Welcome to the podcast3:32 Dave shares his backstory7:27 How Dave got to where he is now9:45 The nature of Dave’s business14:42 From running a fencing business to running a successful manufacturing business17:41 Tackling the issue regarding being a manufacturing & installation business at the same time19:30 Distribution: Local or International? Wholesale or Retail?21:03 Focusing on one area allows you to grow and succeed23:10 The effect on profitability when Dave decided to chop off other aspects of their business24:11 Discovering a new side business after deciding to chop off other services25:45 The nitty-gritty of a growing business: recruitment, retention, work culture, and etc.28:43 Proof that empowering your employees gives your company the advantage to grow faster33:29 Understanding that a growing business comes with changes35:05 The importance of processes and delegation43:38 The future of Future Solutions Fence & Fence SupplyAbout the Guest: David Gatto runs Future Solutions Fence & Fence Supply, a company that specialises in fencing and outdoor solutions for homes in Pennsylvania in the USA. David’s expertise is thinking outside of the box, with creativity, resilience, consistency and a very strong drive that has brought him to the forefront of his business’ success.Resources:Episode 146: Creative Marketing With David Gatto (https://www.thesiteshed.com/creative-marketing) Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Finding leads for your business is challenging. But converting your leads to sales conversions is even more difficult.So, how do you increase your sales conversions without eating up your resources and time?Today, Jason Spaull, the Director of Coastal Asbestos Removal, joins us to highlight the importance of lead conversion, setting goals for your business, ways to improve the quality of your leads, and different strategies on how to stand out in your industry.Know how to handle your business and avoid these costly mistakes. Smash that play button now to learn more about sales conversions.Discussion Points: 0:00 Opportunity Analysis3:03 Why do most businesses get conversion problems8:11 Jason's way of building the best business model10:18 The importance of setting goals into your business12:29 Understanding your customer's needs and pain points17:01 Selling yourself, your product, and company to customers19:28 How Jason deciphered his closing rate20:34 Why the quality of your leads matter24:04 Ways to improve the quality of the lead28:07 Why email automation software is essential30:28 Strategies on how to stand out from people33:06 How to be more relatable to your potential clients36:26 Creating a checklist on your business42:05 Jason's recommendation on how to increase their sales conversion47:23 Understanding your role and responsibility in your business49:47 How Jason keeps his focus and values his workAbout the Guest: Jason Spaull from Coastal Asbestos Removal is based on the Gold Coast. Jason has built his business on the core value of keeping people safe from asbestos. He started out trying to build the best asbestos business on the Gold Coast and is now building the best people-focused organisation on the Gold Coast. His business culture is the most valuable asset in his business and therefore invests daily to improve it.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedConnect with Jason through LinkedIn: https://www.linkedin.com/in/jasonspaull/Connect Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Red flags are signs of potential issues in business or wherever. However, most of the time, the red flags are found after the damage has been done.So, how do we reduce the risk of mistakes and point our business in the direction of success? The first crucial step would be to identify the obvious red flags and address them.Today, we have Walter Hill, Jr. — Chairman of the Board and CEO of Icon Blue, Inc. and author of Think Red Flags. He gives us a peek into his experience in business and how he became successful through red-flagging.Avoid irreparable errors, and make sure your business is right on the track it needs to be. Hit that play button and let’s dive in.Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast2:15 Walter shares his success story10:03 Red-flagging and its benefits in addressing potential issues in your business12:22 Planning around red flags when starting a new business18:57 Red-flagging in project management to reduce and avoid irreparable errors23:09 How designing trajectories for your business produces the same outcome as red-flagging27:52 How the elements of your business play out in your success28:46 Matrix vs Process33:58 Why learning from another person’s experience is still a great way to learn38:48 How bad business culture became a red flag in Matt’s company45:09 When to apply the “hire for attitude, not for experience” principle48:51 The magic formula to successAbout the Guest: Walter Hill, Jr. has been devouring the fundamentals of business creation since he was 9 years old. He has worked on contracts for Paramount Pictures, CBS, NBC, and Coca-Cola, among others. In his book, Think Red Flags, Walter offers proven techniques and strategies in running a successful business. Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedVisit Walter’s website (https://walterhilljr.com/)Connect with Walter Hill Jr:Socials: @officialwalterhilljrEmail: [email protected] mentioned in this episode: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Scaling your business to drive sales without the training or experience can easily turn into a disaster, but it’s not at all impossible. One of the key things to consider in your marketing efforts is putting a management framework in place, which includes focusing on:Where your numbers are;What’s currently driving profit; andWhat is being implemented in each area of your business.In this insightful episode, we’re joined by Pete Williams — a renowned marketing strategist and author of the book, Cadence: A Tale of Fast Business Growth. Pete talks about the 7 Business Levers and how you can apply these areas of focus to your business framework so you can see your business scale in no time. Be sure to take note of these straightforward strategies that’ll help you flip that switch for consistent growth and massive success. Let’s dive in!Discussion Points: 0:00 Opportunity Analysis1:55 Welcome to the podcast2:11 How his book, Cadence, came to be4:55 How the principles of the 7 Business Levers can help scale your business8:54 The 7 Levers Framework 10:56 Why builders end up in the project management space11:44 Filling the gaps using the framework14:27 The 7 things that drive profit20:44 Focus on these areas when you get off the tools23:59 How to improve profit margin by boosting productivity 33:36 Why corporate checklists promote consistency36:18 Applying the Peter PrincipleAbout the Guest: Pete Williams is a distinguished advisor, Professor of Practice, and author of the multi-awarded book, Cadence: A Tale of Fast Business Growth. He has co-founded a number of businesses including Preneur Group, a consulting firm committed to guiding entrepreneurs through the 7 Levers approach to business growth. Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedDownload sample chapters of the book (​​https://www.cadencebook.com/)Connect with Pete Williams:Visit Pete’s website (https://www.preneurgroup.com/)Twitter: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Is your confidence in your marketing strategy weighing you down?Reinventing your marketing strategy is easier to think about than to actually do. From lead magnets to checklists, changing the course of your marketing efforts in no time is not only possible, but it can also help you identify the elements that need your focus, stand out from the crowd, and establish long-term customer relationships.Nils Vesk, author of The Reinvention Sprint, takes innovation to the next level by empowering entrepreneurs to reinvent their business processes, driving sales in the process. He shot to fame when he released his books, “Innovation Archetypes” and “Ideas with Legs.” With 2 decades of designing the framework of innovation, Nils has been sharing his knowledge with the world non-stop.All ears? Get ready to snag the important points of this information-packed discussion. Let’s go!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast3:54 Nils talks about his book, “The Reinvention Sprint”4:15 How you can leverage on identifying your ideal customer5:26 Marketing hack: profiling your trade customers gives you an edge6:40 Why targeting a general audience won’t produce the same impact and results in trade business marketing7:31 How to reduce turnover without affecting your profit margins10:24 The right questions to ask to create the best “people magnet”12:11 Identifying the pros & cons allows you to see things you should be looking at15:14 Why you should invest in unique value propositions19:30 Statistics: Reinventing yourself to set you apart from others23:02 Standing out from the crowd: do video testimonials help?20:39 Knowing your customer’s priorities helps you match your services with their values24:32 Checklists & expectations: build a trusting relationship with your trades customers30:30 The hidden value in educating customers & what it can do to your marketing strategy32:17 Building trust using the Nurture and Conversion strategies38:17 A simple technique that points out areas for improvement42:33 Increase profitability with these 2 R’s46:03 The real score between objections and innovation48:38 Level up your marketing game with copywriting About the Guest: Nils Vesk is the inventor of the ‘Innovation Archetypes’, a process that can help anyone come up with unique innovation techniques that help create incredible business results. He is a Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Do you want to stand out from the growing number of competitors in the trade industry?One effective way to know your customers better is to put yourself in their shoes. When you identify their misconceptions and ask the right questions, you can reinvent your processes. This can play out well in getting you the results you want. Nils Vesk - the inventor of the ‘Innovation Archetypes Process,’ which teaches a unique marketing approach, educates us about the application of strategic thinking in our marketing strategies. Nils focuses on how we can be more customer-centric- from identifying their common misconceptions to matching their values- and how we can make that a part of our process to drive more sales.So sit back, relax, and allow us to take you for a ride that can change the course of your business. Let’s get on with it!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast3:54 Nils talks about their checklist and how it can drive great sales results4:43 The Mindset Process & Strategic Thinking 5:13 Why a customer-centric approach is important6:07 Understanding your customer & reinventing results8:01 The harsh reality of spending too much on ads9:19 Why do we invest heavily in marketing tactics but not in strategy?10:13 The “Insight Ladder”14:15 Educating the customer about your processes around certain situations14:41 Understanding that customers want security15:19 Putting yourself in the customer’s shoes16:56 Why automation should be a part of your process20:39 Knowing your customer’s priorities helps you match your services with their values23:30 The 1 question that can add 30% to your sales26:09 Why people buy based on emotional decisions31:32 The three types of questions to include in your process37:17 Why you should communicate to people on their level39:14 Understanding what your customer is thinking40:16 “What’s your biggest fear?”41:19 The 8 components to design your process around42:31 Reinvent your business around this acronym: SCRAMBLE45:51 Applying innovation in key areas of your business46:53 What to expect in the next episodeAbout the Guest: Nils Vesk is the inventor of the ‘Innovation Archetypes’, a process that can help anyone come up with unique innovation techniques that help create incredible business results. H Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Are you farther from your business goals than you want to be?If your business model isn’t serving you anymore, repositioning your focus can go a long way. A technique as simple as identifying what you need to stop and what you should continue doing can help you stay on target.Nils Vesk, an innovation expert known across the globe, shares with us today the value of being able to recognise the one thing that makes everything else irrelevant, and how this enables you to shift your focus. Nils also talks about the concept of bottlenecks and how to identify and avoid these situations, so you can start reinventing your business.Tune out all the background noise, it’s going to be one interesting discussion with a lot of takeaways. Let’s get on with it then!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast03:50 Nils talks about ‘Ideas with Legs’ and what they do05:18 Adapting to significant shifts in advertising and lead generation caused by the pandemic07:31 Four ways to start refocusing09:17 A simple technique to reinvent your business processes that works11:19 Applying the “Stop, Start, Keep” framework to keep the business processes organised13:13 Asking the one question so you can improve your focus14:13 Why planning for the week is better than planning for the day15:57 The concept of “bottlenecks”18:31 Nils shares how mindset affects your business in more ways than one21:34 How the right mindset can impact your learning & make you an implementer24:15 How to begin aiming for a higher success rate 25:39 Outcome goals vs process goals: how structuring helps fix your business processes30:43 Tip for building traction on business development33:07 Matt explains habit stacking 34:08 The 4 questions to ask yourself to get clearer goals36:14 Steps in resetting your mindsetAbout the Guest: Nils Vesk is an international authority on innovation and the inventor of the ‘Innovation Archetypes Process’. He unpacks the million-dollar innovation principles used to create rapid growth for the future. An author of a number of books including “Ideas With Legs – How to Create Brilliant Ideas and Bring Them to Life”, and “Innovation Archetypes – Principles for World-Class Innovation”.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https:// Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

What are some strategies you can implement in your business to ensure the success of everyone all across the board?For the past six months, I’ve been spending a lot of time doing deep-dive training about frameworks and methodologies I can reverse engineer to suit our business needs. Somewhere along the process, I’ve come to understand that if I want to change my team’s ways, I have to change mine first.So, join me in today’s discussion as we tackle the different strategies you can implement to set yourself up and your team for success. What are you waiting for? Press that play button and take the first step towards success!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast3:01 Why Matt spent a lot of time on equipping and providing his team with the right frameworks to set them up for success4:39 Hiring recruitment framework5:40 Change within the organisation begins with you7:49 Set your team up for success by giving them specific, measurable outcomes10:58 How to make your team members accountable for their goals11:26 What is the Scorecard Principle and why is it a gamechanger?16:17 Here’s what you DON’T need to put in your scorecards17:05 How to track your team’s Key Performance Indicators18:40 How can you equip your team with their best possible chance of success?19:07 Matt’s book recommendations20:32 Matt’s realisations about deciding to change his mindset for the better23:01 An overview of the GSD space24:13 Tips to have clarity around what you really need to set yourself and your team up for successResources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)Go to https://tradie.wiki/grow and use the code: SITESHEDJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedVisit our website at https://tradiewebguys.com.auBooks mentioned in this episode:Who: The A Method for Hiring by Dr. Geoff Smart (https://amzn.to/2TfzCY4)Traction by Gino Wickman (https://amzn.to/3rkX6Z1)Measure What Matters by John Doerr (https://amzn.to/3kSXEST) Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Are you thinking about franchising your own business?Well, you need to remember that franchising doesn’t stop at just earning more money. It also means putting your brand out there and entrusting your franchisees with your name and reputation as a service provider.Neel Parekh — the founder and CEO of MaidThis, a cleaning business, informs us in our chat today about the key indicators you need to put in mind when starting a franchise business. Neel shares the story of how they managed to navigate their business through the recent struggles we’ve been faced with, including this pandemic. We also talk about how your growth as an individual is beneficial to the growth of your business.Grab your pen and paper as we drop valuable insights along our discussion you’d surely love to take note of. Let’s get started!Discussion Points: 0:00 Opportunity Analysis1:54 Welcome to the podcast3:12 Neel talks about how he started his career4:20 Neel’s future plans for his business5:01 Mitigating the risks and forming compliances around health & safety protocols7:20 Deploying policies across franchisors and communicating operations to end customers12:10 Neel tells the story behind his decision to franchise the business14:33 The process of starting a franchise you need to know16:30 What can you offer as a franchisor?17:32 Allow the franchisee to be creative but also set certain limitations19:26 Onboarding franchisees20:34 Here’s why you need to put franchise systems in place22:35 Navigating the franchisees through the different state laws24:08 Choosing the right franchisees and team members27:00 Improving processes within the franchised business28:47 What is the Entrepreneurial Operating System and how can your business benefit from it32:38 A business is never going to surpass its leader35:39 How books can help you gain growth as the leader of a business41:29 Leaders need to accept their flaws so something can be done about itAbout the Guest: Neel Parekh is the Founder and CEO of MaidThis® & MaidThis® Franchise. A company that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleaner needs. MaidThis has generated millions in revenue while having a fully remote team, and now they are on a mission to help others achieve the same.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Think like a business, and you’ll learn how to manage a business.Think like a wage-earner, and your business may flop.Being an expert tradie is different from knowing how to run a trades business. As a wage-earner, you only provide services in exchange for money. But as a business owner, you have to consider the profit margin, pricing, costs, employees’ salary, and more to scale your enterprise.With so much on your plate, how can you manage everything?In this value-packed episode, we have Gabriel Pinchev, CEO of FieldPulse to talk about the basics of running a valuable business. We also cover essential topics, such as using technology to systemise a business, showcasing your expertise to the target clients, leveling up your company website’s content, and more!Get your headphones and click that play button now! Make sure to take down notes.Discussion Points: 0:00 Opportunity Assessment 1:54 Welcome to the podcast2:39 Gabriel’s background in software and technology7:23 Creating a valuable business9:16 Systemising your business through technology11:38 Importance of customer satisfaction and feedback19:31 Doing next-level content to establish expertise29:00 How to showcase your business’ value34:41 Do contractor websites show enough of their business’ reality?45:51 Use technology within your businessAbout the Guest: CEO and founder of FieldPulse, Gabriel Pinchev, aims to help business owners run their companies more efficiently. FieldPulse is an all-in-one field service software giving entrepreneurs and contractors a digital hub that allows them to manage their business using a single application.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedCheck out the Field Pulse website: www.fieldpulse.com / www.fieldpulse.com.au Connect with Gabe Pinchec’s socials: @fieldpulseContact Gabe Pinchev on email [email protected] Books mentioned in this episode: Profit First https://amzn.to/37HjoKs Connect with me on Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Thinking of ways to step up your landscaping or trades business? Creating winning content is the key! Regardless of the industry your business belongs to, YouTube videos, website articles, and podcasts can help you gain more clients. Now that we are in the digital age, people go to the Internet to know more about a particular business. So what does that mean? As someone who runs a business, you must give your target market valuable content where they can learn more about you and the services you offer. But how can you create content that informs, entertains, and persuades your target audience? Learn the answers to that question as I chat with Odyssey Landscapes’ Taylor Lukic about content strategies. Make sure to tune in to this episode to learn how to get started with your video content and come up with photos and videos that help you get referrals and more clients. Developing winning content is developing business success. Hit that play button now! Discussion Points: 0:00 Opportunity Assessment 1:55 Welcome back!4:46 An insight to Taylor’s business5:52 The evolution of the content creation dynamic9:02 How Taylor’s YouTube channel gained positive feedback12:59 Getting referrals from other tradies14:56 Ways to start video content20:10 Creating content that addresses problems30:30 Capturing photos or videos is part of the project’s process33:55 Keeping your content interesting40:31 Answering FAQs through content45:17 Being creative as a trade business owner47:36 Tips for tradies52:23 Biggest objection Taylor got About the Guest: Taylor Lukic is the owner of Odyssey Landscapes, a successful Landscape Construction Company on the Sunshine Coast QLD. He started his business five years ago and has grown it from himself to 15 staff and has experienced the challenges of scaling a Construction business. He's a passionate Landscaper & business owner seeking to improve the landscape industry as a whole. He's recently started a Youtube Channel to talk about all things Landscaping. Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedWork with us today Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

What does it take to grow a trades business? Everyone desires growth. But if you’ve been in business for a while, you know that getting from point A to point B is no easy feat. Nevertheless, it’s not impossible!A good practice, though, once you’ve made it to a certain level of growth, would be to take a hard look at the lessons learned along the way. Gauge what worked and what didn’t work and commit to doing better. That’s exactly what Taylor of Odyssey Landscapes shares in this podcast episode. Taylor shares essential details on how he grew his landscaping business from a team of 1 to 15 in just five years. He also discusses how investing in marketing and hiring a coach helped with his fast-paced growth, and the goal every business owner must have, and why learning must never stop. If you’d like to know of the practical ways you can get your business growing, then we highly recommend you tune in to this episode today. Discussion Points: 0:00 The Elevation Program 1:54 Welcome, Taylor! 4:57 Odyssey Landscapes 6:04 What does premiere mean?7:37 Telling a better story 10:12 Investing in marketing is crucial to scaling 11:25 What encouraged Taylor to get a coach 14:01 The benefits of having a coach 16:54 Significant areas a coach helped Taylor in his business20:03 There are aspects in business you don’t like but need to accept 22:24 Finance is what most tradies struggle with in business29:23 A business that functions without you is a business owner’s goal 30:46 Understanding pain points in the business 34:20 Implementing what you learn takes time 38:09 Investing in and educating yourself is crucial 48:32 Delegating jobs 50:00 Measurability is essential to track and monitor 57:08 Process Taylor follows when hiring new employees58:56 Finding skilled labour 1:06:05 The Tradie Web Guys recruitment process About the Guest: Taylor Lukic is the owner of Odyssey Landscapes, a successful Landscape Construction Company on the Sunshine Coast QLD. He started his business five years ago and has grown it from himself to 15 staff and has experienced the challenges of scaling a Construction business. He's a passionate Landscaper & business owner seeking to improve the landscape industry as a whole. He's recently started a Youtube Channel to talk about all things Landscaping.Resources: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Values are the third foundational element of your business. Without clearly defined values, it would be difficult to run your trades business. As you see, a good set of values will attract the right client, the right staff to your business, and repel those that are not a good fit. In this third and final installment of the series Taking Aim With Vision, Mission, And Values, Barry shares the process to elicit the values you and your business will uphold. He explains the importance of having values and how it opens you up to opportunities you never would have thought would come your way in the first place. Check out this insightful episode today. Discussion Points: 0:00 The Elevation Program 3:28 How vision, mission, and values fit in the ecosystem of business 8:56 Common things that tend to slip without values in place 15:36 Being clear on your values opens opportunities19:07 The process to elicit values 23:33 Keep, kill, and combine 26:13 Trust what’s coming through, don’t try to get it perfect 28:02 We attract people who identify with our values 29:26 Vision, mission, and values will allow your business to grow far beyond what you can see About the Guest: Barry Magliarditi is the founder and director of business coaching juggernaut, The Game Changers. Having built a 7-figure kitchen renovation business in his previous life as a carpenter, Barry has first-hand knowledge of the priorities and pressures of trades business owners. Today Barry brings his coaching expertise and business know-how to help other tradies build the business – and lifestyle – of their dreams.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedVisit Barry’s website to learn more about what he offers https://tradiebusinessschool.com/ Check out the Tradie Business School Podcast https://tradiebusinessschool.com/podcast/ Listen to the previous podcast episode with Barry MagliarditiTSS 304 https://www.thesiteshed.com/barry-magliarditi TSS 312 https://www.thesiteshed.co Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

While a vision is made to point to your dreams, to your sunrise, the mission statement helps you move towards that sunrise. It is what you need to make your vision happen. This podcast episode is the second installment of our series Taking Aim With Vision, Mission, And Values with Barry Magliarditi. Barry shares the framework he uses in his own companies to create a mission statement. He discusses its importance and the role it plays in reaching the vision. But more than these, he encourages viewers and listeners to take the time to sit down and create it. Tune in to this episode and get valuable insights about the mission statement you can surely use in your trades business. Discussion Points: 0:00 The Opportunity Assessment 3:08 A recap of the previous episode 8:49 What we need to understand about a mission 10:43 What the mission creates 11:36 The danger of not having a mission 12:36 Drawing a line between what we want and what’s most important to us14:49 There is motivation when we live life with the connection to our heart’s deepest desire 15:39 Reengineering a path through your vision 18:42 Immediate gratification is limiting you and your business 19:40 What our mission statement should communicate 21:44 Setting our mission is the stepping stones towards the vision 23:39 Be specific with your mission statement27:13 The path to freedom framework in creating the mission statement About the Guest: Barry Magliarditi is the founder and director of business coaching juggernaut, The Game Changers. Having built a 7-figure kitchen renovation business in his previous life as a carpenter, Barry has first-hand knowledge of the priorities and pressures of trades business owners. Today Barry brings his coaching expertise and business know-how to help other tradies build the business – and lifestyle – of their dreams.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedVisit Barry’s website to learn more about what he offers https://tradiebusinessschool.com/ Check out the Tradie Business School Podcast https://tradiebusinessschool.com/podcast/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Many trades business owners make the mistake of not taking the time to build the foundation of their business and yet seek progress. Progress, however, is only possible when you have created a solid foundation for your business. This foundation is composed of three elements, vision, being fundamental to everything. This topic is the focus of today’s conversation with Barry Magliarditi of Tradie Business School. He shares why it is important to have a vision in place. He also talks about the ways trades business owners can start creating their vision statement. Barry also imparts why the focus should not be on perfecting your vision statement, but in progress. If you’re someone who wants to build a solid foundation for your trades business. This episode is something you need to tune into today. Discussion Points: 0:00 The Opportunity Assessment1:54 Welcome back, Barry! 4:07 Barry shares about his businesses and coaching programs 6:16 What Barry believes should be a business owner’s first goal 8:35 Three things to have to create a sustainable business 13:00 Make progress by doing the right things in the first place 13:26 Vision is fundamental of everything 14:32 Three reasons we want to have a vision in place 16:48 Process of creating a vision 18:41 Three things to avoid when creating a vision 22:02 The vision has to start with you 25:10 Drawing the line between business and personal vision 27:19 What would you like? 27:38 What would you want? 28:33 If you had that, what would that do for you?33:11 The vision statement is not something material 35:42 The focus needs to be on progress, not perfection About the Guest: Barry Magliarditi is the founder and director of business coaching juggernaut, The Game Changers. Having built a 7-figure kitchen renovation business in his previous life as a carpenter, Barry has first-hand knowledge of the priorities and pressures of trades business owners. Today Barry brings his coaching expertise and business know-how to help other tradies build the business – and lifestyle – of their dreams.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedVisit Barry’s website to learn mor Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Business owners talk a lot about marketing and attracting new clients. But did you know that equal effort should be put into becoming an attractive employer, too? Knowing how to make you and your business the number one choice for talent is a crucial part of ensuring business growth. When you understand how to communicate with people before, during, and after the hiring process you can better assess if they’re a good fit for the company and the role, and what you can do to make them more productive and happier in the long run. Whether that’s adding incentives, adjusting work culture, or giving out trainings, becoming a choice employer can easily be attained with these simple tips. In the final episode with Tony Fraser-Jones, we talk about how you, as an employer and entrepreneur, attract and keep the best talent to scale and expand your business. Discussion Points: 0:00 The Opportunity Assessment 5:03 Your Employee’s Worth7:28 Marketing to Future Team Members8:10 Having a Well-organized Business9:58 Telling Your Story14:09 It’s a Sales Process15:26 Role of Incentives18:25 Being a Better Leader About the Guest: Tony Fraser-Jones is the founder and managing director of Profitable Tradie. Over the last eight years, Profitable Tradie has worked with over 254 businesses and specialised in helping plumbers, electricians, and other tradespeople make more profit and create freedom from their business.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedVisit the Profitable Tradie website https://www.profitabletradie.com/ Listen to Part 1 and Part 2 of this series: How to Forecast Your Team Building https://www.thesiteshed.com/tony-1 Happy Staff - Using Internal Net Promoter Score https://www.thesiteshed.com/tony-2 Books mentioned in this episode: The Profitable Tradie by Tony Fraser-Jones https://go.profitabletradie.com/site-shed-book49545836Connect with me on LinkedIn. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

The amount of effort placed in hiring good people into your team is enormous. Because of that, employers should be keen to create a great work environment for their staff. Getting feedback on how they feel about working with you is imperative to make the changes that will ensure happy staff, translating into productivity and profitability in your trades business. This episode is part two of the series: Planning, Attracting And Keeping Amazing Staff. Tony Fraser-Jones and I dive deep into this exciting topic. Tony explains the Net Promoter Score and how you can use it to gauge if your staff are happy working with you. He also gives tips on the frequency of using this tool and how you can roll this out to your team. Learn more about how you can make your staff happy and how to use the NPS in today’s episode. Discussion Points: 0:00 The Opportunity Assessment 2:36 What the NPS is 4:31 Growing and scaling your business reruires good people 5:26 Is your team enjoying where they’re working? 6:19 How often should you do the NPS? 6:48 Receiving feedback 8:48 Preparedness to make quick and significant changes 9:21 Extreme ownership - the key to success 10:15 Get honest feedback, not just great feedback 11:14 Build a team first, market for team members, make the workplace fantastic for your team 12:45 Rolling out the NPS to your team About the Guest: Tony Fraser-Jones is the founder and managing director of Profitable Tradie. Over the last eight years, Profitable Tradie has worked with over 254 businesses and specialised in helping plumbers, electricians, and other tradespeople make more profit and create freedom from their business.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedVisit the Profitable Tradie website https://www.profitabletradie.com/ Listen to Part 1 of this series: How to Forecast Your Team Building https://www.thesiteshed.com/tony-1 Books mentioned in this episode: The Profitable Tradie by Tony Fraser-Jones https://go.profitabletradie.com/site-shed-book49545836 Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

If you’re a trades business owner and want to scale your business, you need a great team to help you do that. But creating a great team requires a lot of effort on your part because great team members are hard to find. And so you need to forecast it, plan it, starting with the end goal of your business in mind. My guest Tony Fraser-Jones of Profitable Tradie talks about this topic in the first part of the series: Planning, Attracting And Keeping Amazing Staff. He shares his strategic view when building, hiring and creating a great team. Tony also enlightens us about the importance of finding good team members and how good backend organisation improves business profitability. If you are interested in learning more about how you can create great teams for your trades business, you ought to listen to this episode. Discussion Points: 0:00 The Opportunity Assessment 2:53 Tony and his business Profitable Tradie 5:19 It’s difficult to scale without a great team 8:27 Building a team means getting enough people 9:03 A strategic view when building, hiring, and creating a great team 9:11 1st step - Start with the end goal and figure out the profit you need to make to dial it in 15:11 2nd step - Create an organisational chart for the future 17:16 Finding good team members is more complicated than finding good clients 19:59 Who to employ first? 21:42 Profitability improves when the back office is more organised About the Guest: Tony Fraser-Jones is the founder and managing director of Profitable Tradie. Over the last eight years, Profitable Tradie has worked with over 254 businesses and specialised in helping plumbers, electricians, and other tradespeople make more profit and create freedom from their business.Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedCheck out the Profitable Tradie website https://www.profitabletradie.com/Books mentioned in this episode: The Profitable Tradie by Tony Fraser-Jones https://go.profitabletradie.com/site-shed-book49545836 Connect with me on LinkedIn. For Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

When you’ve concluded that your company is saleable after going over the minds of potential acquirers, the next thing that you’d want to do is to make sure that you will get the right value for all the hard work you’ve poured into your business. While most businesses could prove worthy of a huge sum, the dilemma comes in when they don’t know how to show buyers what their value is. How then do you avoid getting less than what you deserve from selling your company?In this second part of my conversation with John Warrilow, we discuss the necessary preparations that business owners should do to seal the right deal come selling time. We also talk about possible scenarios that company owners may find themselves in after selling. This is an episode you will surely benefit from if you are planning to sell your company in the future.Discussion Points: 0:00 The Elevation Program3:18 Welcome back, John 4:21 How relevant is documenting the work that you do6:50 Pre-Diligence9:30 Centralization and collation of documents12:07 The three kinds of business buyers14:47 The strategic buyer15:58 Why do you want to sell? 17:48 Talking about your company’s worth 21:30 Reaching the point of financial freedom24:03 Your first business as your training wheels business27:15 You're growing and growing or you're ripe and rottingAbout the Guest: John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. John’s best-selling book “Built to Sell: Creating a Business That Can Thrive Without You” was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. He is the host of Built to Sell Radio, ranked by Forbes as one of the world’s 10 best podcasts for business owners. In 2015, John wrote another best-selling book, “The Automatic Customer: Creating a Subscription Business in Any Industry.” John completes the trilogy with his latest book, “The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.” Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. Re Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

When you’re running a profitable trades or contracting business, one of the things you’d like to know is if it’s saleable. The problem, however, with the majority of trades businesses is that owners are at the center of it all. And while this kind of business setup works well for you profit-wise, the truth is that it’s not going to amount to anything at all during selling time. How then do you prepare your business for sale? In this week’s podcast episode, I have a fantastic conversation on the topic of preparing trade or contracting businesses for sale with John Warrilow. He covers three steps in making your business available to acquire - TVR, Productise, and Systematise. We also talk about what is in the mind of a person looking to acquire a business. If you are looking forward to selling your business in the future, this is an episode you will definitely benefit from. Discussion Points: 0:00 The Elevation Program 6:17 John’s background8:18 When John wrote the books he is known for 9:50 What John is currently doing 12:59 Owner-centered businesses are profitable but not transferable 13:49 First step in making your business valuable to acquire 14:09 Teachable, Valuable, Repeatable (TVR) 15:20 Matt shares an example of the TVR process 20:27 Acquirers want recurring revenue21:09 Installation revenue & monitoring revenue (security campaigns) 22:01 Value is not created in the actual doing of the work 23:19 Paradigm shift in the thought process 23:54 The secret to moving your headspace into recurring revenue27:50 The Trojan horse effect 30:00 Re-engaging with your database32:21 How a recurring subscription maintenance plan is helpful for your business34:28 Managing the finances of a recurring model 38:31 Communicating to a client who isn’t having a problem 41:08 Productize 47:21 Systematise - creating processes, SOP’s 51:11 What acquirers want to know in terms of processes About the Guest: John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-per Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

The way people learn nowadays has evolved. Try asking the younger group in your tradie business how they want to learn, and you’ll see how diverse learning modes are now from before. Gen Z tends to have shorter attention spans, and the traditional way of learning in a classroom setting no longer seems to be the best fit for them, thus the need to introduce new ways of learning that are beneficial for them. In this week’s podcast episode, this is what my guest Aaron Salow and I talk about. We discuss the relevance of micro-learning and how you can apply it to your team. Aaron also shares the framework in creating micro-learning resources that Gen Z can benefit from, including the opportunities for seniors in the field to transition what they know to those under them. Learn more about the advantages of micro-learning by listening to the full episode today. Discussion Points: 0:00 The Elevation Program 5:40 Aaron shares what XOi does 6:57 How XOi is different from others 10:04 What is micro-learning at a high level and why is it relevant?12:38 Understanding the why 15:08 The gap between office-based and field-based project management17:22 Taking out the learnings that happen on-site and share it across a stronger base18:07 Micro-learning framework 18:12 Mapping out the assets 22:45 How to equip senior technicians with the ability to capture things done on-site 24:16 Overcoming the mindset problem with new tech and micro-learning26:30 How micro-learning offers opportunities to both guys and gals who are later in their career29:16 The importance of the vision piece 36:02 The bigger picture 37:01 Frequency and process of optimising and revising training materials 41:34 Positioning people to become experts 47:03 Ask the young guys in your company, “How do you like to learn?” About the Guest: Aaron Salow is the founder of XOi Technologies which is based in the U.S. Coming from a manufacturing construction background, he saw there was a skilled trades gap with millions of unfilled skilled trade positions in the U.S. He and his co-founders started their business in a bid to address this problem and help the industry to grow. Their business aims to empower customers to effectively put their best technician on the site.Resources: Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

People are our best assets, and leaders who understand this concept will aim to lead people effectively; however, you do not become an effective leader overnight, nor are the skills or traits inborn. Becoming an effective leader requires hard work, and it can be frustrating at times if you are clueless about where you’re supposed to start. The good news is that there are areas of focus that you can begin honing in to inspire the people under you, motivating them to go above and beyond. This week’s podcast episode is what my guest, Chris Koch of BDR, talks about. We discuss the importance of communication and how to communicate better in a way that the receiver understands. Chris also talks about why one must be receptive to changes and desire to improve constantly. We also share our thoughts on attracting the right talent and how leaders should not be afraid to train their people, and a whole lot more. If you are a struggling leader, this episode will guide you into the skills you need to hone to become effective in leading your people. Discussion Points: 0:00 The Elevation Program 4:22 Overview of the episode 5:08 How the work landscape has shifted over the years 7:22 What communicating better means 9:22 Understanding someone’s personality to communicate better 12:16 Normal face (how to respond when someone gives you bad news) 15:07 Addressing different mediums of communication on the technician front 17:28 Time spent on phones and productivity 18:58 Developing policies and making it a collaborative effort 23:16 Try to improve constantly. Be receptive to changes.27:20 Check your ego as an owner or manager 27:58 How BDR helps businesses achieve what they want to achieve 30:16 Elevate one’s self and elevate your team 34:08 Hire for attitude and aptitude 36:33 Change and pivot - start with one39:30 The org chart 43:08 Business planning 46:35 Accountability 49:17 Don’t be afraid to train your people 49:48 Employee engagement About the Guest: Chris Koch brings 25-years of HVAC industry experience to BDR’s business coaching clientele. While Chris has focused primarily on the commercial service arena, he has a significant amount of residential HVAC and plumbing experience, including “mixed-use buildings” that blend commercial and residential markets. Chris started at the ground floor – literally – and worked his way up the ladder to VP of Service, earning a business degree a Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Running a business without being involved in the daily operations sounds like a dream to most business owners, tradies, in particular. But, a business owner who lacks this desire or vision is bound to endanger himself, his business, and the people who work for him. If your business is so dependent on you, there is little to zero chance of scaling it and making it more profitable, which will result in frustration and disappointment over time. In today’s podcast episode, we have a lengthy but meaningful conversation around this topic with my guest Barry Magliarditi. Barry openly shares about the challenges he encountered in his business and how he’s overcome it. He talks about the importance of upgrading your mindset first before anything else. He also discusses the process he uses to increase productivity in his personal life and business. We also touch on the different chapters in his book, The Path to Freedom. Any tradie business owner seeking to free themselves from the daily grind so they can scale and make their businesses profitable will learn a lot from this episode. Tune into this today! Discussion Points: 0:00 The Elevation Program 6:01 Barry shares how his personal story of the challenges of running his business 9:40 We never have business problems, just personal problems 10:55 Upgrade your mindset 12:55 Be determined and never give up14:40 Task audit 18:37 You don’t need to complicate things too much 18:53 Discipline yourself to create a better, robust, and profitable business20:07 Get rid of the myth that owners are the ones to systemise their business 23:59 Start to prioritise things that you can delegate or outsource 25:24 Starting with a vision 26:20 Does vision get people into a better mindset?28:44 Having a business that constantly needs you is risky 33:26 Two approaches that worked for Barry to incorporate systems into flowcharts 38:29 Three realms Barry looks into his business to always bring improvement 40:57 Feedback loop 42:05 Accountability and responsibility44:08 Be clear of where you’re going 50:13 Overview of the chapters in Barry’s Book ‘The Path to Freedom’ About the Guest: Barry Magliarditi is the founder and director of business coaching juggernaut, The Game Changers. Having built a 7-figure kitchen renovation business in his previous life as a carpenter, Barry has first-hand knowledge of the priorities and pressures of trades business owners. Tod Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

The last thing you would want to experience after all the money and hard work you’ve put in a project is getting screwed over terms stated in a contract you weren’t aware of in the first place. You can only wish that you knew of those things before you signed anything. Unfortunately, this dilemma is common among tradies and contractors. The only way to make sure you never have to go through that ordeal is by arming yourself with the proper information. In the second episode of this miniseries with Karalynn Cromeens, Karalynn and I talk about terms everyone should be on the lookout for when signing contracts. She also shares the dangers posed by those terms and what the repercussions would be if you signed the contract. She also discusses possible workarounds that will be beneficial to you and the other party involved.Arm yourself with the right information before you sign contracts on projects. Tune in to this episode today! Discussion Points: 0:00 The Elevation Program 5:58 Bid versus scope7:21 What the actual contract is 8:17 Save yourself from the grief8:51 Internal process you can do during bidding 10:22 Being responsible for the terms of the prime contract 12:14 Another provision in the contract you need to watch out for 13:37 Delay damages 15:19 Pay when paid and pay if paid clauses 16:54 Liens 20:44 Personal guarantees and bonds 24:14 Prior work 25:44 Default and terminate 28:02 Retention About the Guest: Karalynn Cromeens is a published author and devoted leader. She is the Owner and Managing Partner of The Cromeens Law Firm, PLLC, who holds more than 16 years of experience practicing construction, real estate, and business law. Karalynn is passionate about protecting the businesses her clients have built and being a lifelong partner in their company’s success.Resources: Join a global community of 6000+ trade professionals (https://www.facebook.com/groups/TheSiteShed) Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)The Quit Getting Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Most of the time, contracts tend to be the most challenging part of entering a business, and this is where we mostly fail. When we see a contract five pages long, we lose our interest in reading it and lean towards signing without even taking a look — not knowing this will be our downfall.Contracts are very crucial in whatever business or trade you are in. In part one of this miniseries, Karalynn Cromeens of The Cromeens Law Firm joins us to share her extensive knowledge about contracts — the necessary things you need to add in the draft and the kind of people you need to watch out for.Stay away from unsuspecting contracts and safeguard your rights by knowing what’s in them. We have lots of valuable takeaways in this podcast, so stay tuned to this episode!Discussion Points:0:00 The Elevation Program3:44 Brief introduction to the topic and the guest5:20 Karalynn talks about her book and her podcast9:37 Who is Karalynn Cromeens?11:28 Drafting your contract: Dos and don’ts and why it’s essential14:52 Things you need to include in your contract21:03 Why it’s so important to include the payment terms25:02 Insurance and indemnity26:44 What are defaults, and how do they cover you?31:02 Karalynn recommends adding this to the contract you’re writing because it’s beneficial for both parties33:36 Warranty, workers, attorney’s fees35:12 What is a complete agreement? Why close the contract with it?37:06 Most common problem tradespeople and businessmen encounter in their trades and in running their businessesAbout the Guest:Karalynn Cromeens is a published author and devoted leader. She is the Owner and Managing Partner of The Cromeens Law Firm, PLLC, who holds more than 16 years of experience practicing construction, real estate, and business law. Karalynn is passionate about protecting the businesses her clients have built and being a lifelong partner in their company’s success.Resources:Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)The Quit Getting Screwed Podcast (https://the-quit-getting-sc Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Digital giants, Facebook and Apple, are at war! What does this mean for the consumer? Who will be largely affected by the changes that these tech giants will implement? What strategies should we have in place to make sure that our businesses will not suffer? In this podcast episode, my guest Ilana Wechsler, gives us the details regarding the feud happening between Apple and Facebook. She talks about software updates to the iPhone that will allow users to opt-in or out of Facebook's data tracking. Ilana also gives the steps that you should do when you log-in to your Facebook ads account. We also tackle why it’s important that you don’t place all your eggs in one basket.Learn more from tuning in to this episode today. Discussion Points: 0:00 The Elevation Program 4:02 Ilana’s pivot in her business 6:01 Apple and Facebook are at war 6:34 Apple’s phone software update 7:51 What happens if you enable Facebook to track you 10:12 Does the software update drive sales up or down for iPhones?10:54 The impact of the update on small businesses and Facebook 11:33 Google will cut cookie tracking by end of the year 13:47 The result of explicitness of Facebook’s data tracking 15:39 Is the choice to opt-in or out of data tracking a better move?16:48 The need to invest and apply resource to your database 18:03 Using ads to build a database18:42 Email marketing 19:42 Steps to do in your ad account now 23:34 Do not put all your eggs in one basket 24:39 Are tradies affected by the changes in Apple and Facebook? 26:00 Massive changes are to be expected industry wide About the Guest: Ilana Wechsler is a former data analyst turned Pay Per Click (PPC) marketing expert. She continues to run a dedicated PPC agency and managed well over $30 millions of dollars on behalf of clients. However, now, Ilana’s commitment to herself is the passing on of the knowledge she’s learned in her agency, especially what is working right now.Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/app Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Since The Site Shed podcast’s launch in 2016, my journey has been nothing short of amazing. The interviews I have conducted with numerous experts in their respective fields provided me with hacks, tools, and lessons that I have benefited from and have helped others tremendously. I do not see myself stopping just yet as there is just so much ahead of us. In this week’s episode, I talk about all the things I have learned from recording 300 podcasts. More than a celebration of reaching the 300th episode in podcasting, I celebrate the learnings gained. So I aim to give you a treasure trove of wisdom that I consider valuable in helping you further yourself and your business. I am excited to hear your thoughts about this episode and what else you can add to this wealth of information. Tune in now! Discussion Points: 0:00 The Elevation Program 3:50 Overview of the episode 5:25 The Site Shed podcast background 7:40 Matt encourages his listeners to learn and read more 9:30 Business updates 10:10 The importance of strategy and planning 11:28 Advantages of running a remote business 13:07 You can be anything you want 13:39 Things change! 13:56 Focusing on vision, mission, and values16:00 The power of understanding that you are in control 16:48 Values are important 18:18 Your roles in the business will change 21:22 Wisdom is acquired throughout the years 21:57 Staying fit physically and mentally 23:31 What 40 looks like or can look like for you 24:21 Financial literacy 26:15 Adopting the profit first philosophy 27:03 Relationships and networks 29:43 Becoming the role model and leaving a positive impact31:37 Discipline in all areas of life 32:15 Time blocking 33:33 Set goals and milestones 34:37 Be punctual and reliable 35:33 Materialism can be crippling 36:22 Taking control through your assets 37:24 Time management and not being afraid to say no to things 39:13 Accountability and mindset 40:15 Delegating tasks41:20 Be careful who you listen to42:27 Don’t tell me, show me! 43:32 Respond, don’t react44:53 Own your agenda46:00 It’s okay to be uncomfortable 47:43 Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Tradies and contractors have been programmed to do one thing - to work hard. And while it’s not exactly a bad thing, this belief could be holding you back from really reaching the kind of life and freedom that you want. But what if I told you that there is a better way? In this last episode of our series with Shawn Feurer, we talk about the better way to reach your goals. Shawn explains what the law of attraction is and what it is not. He also discusses the importance of raising one’s vibration and understanding what actually makes you excited. Shawn then challenges the audience to give themselves the permission to dream. This is an awesome episode that you’ll find a lot of insights from. Check it out today!Discussion Points: 0:00 The Elevation Program 6:29 It’s not just about money 7:17 The law of attraction 9:17 Raise your vibration by knowing what makes you excited10:46 A, B, C Goals 12:52 The process required to achieve your goals 20:19 Process should be the focus not just the results 27:39 How to tell a determined business owner 28:21 Give yourself permission to dream About the Guest: Shawn Feurer is a reformed business coach turned Mindset mentor. He spent years working with success-minded individuals all over the United States and Canada. His approach is different from that of other consultants. And his processes are both unique and effective, giving you the results you’ve been looking for. His mission is to teach the world how to find freedom and abundance in all areas of life.Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)Connect with Shawn through the following channels: Linkedin (https://www.linkedin.com/in/shawn-feurer-36513a35/)Facebook (https://www.facebook.com/shawnfeurerconsulting) Email ([email protected])Books mentioned in this episode: Atomic Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Trying hard and working harder has its limits. Mind-blowing results are a product of the power of one’s mind. Yes, you read that right! The mind is a powerful tool for getting the results you want. We always tend to associate success with one’s external efforts without acknowledging that everything starts internally, in the mind. We have a fascinating discussion with my guest Shawn Feurer. In the second part of this series with Shawn, we talk about the power of the mind. Shawn gives us a glimpse into what visualization looks like and how everything starts with the mind. We also talk about practical steps on how to reprogram your minds and achieve mind-blowing results. Listen to this podcast today! Discussion Points: 0:00 The Elevation Program 4:56 Overview of the episode 6:00 Visualization and the power of the brain 12:06 Everything starts with the mind13:41 A visual of the stickman figure 16:27 Trying harder is not the solution 18:57 Doing something different starts with thinking different thoughts 19:57 Practical advise on how to reprogram our minds About the Guest: Shawn Feurer is a reformed business coach turned Mindset mentor. He spent years working with success-minded individuals all over the United States and Canada. His approach is different from that of other consultants. And his processes are both unique and effective, giving you the results you’ve been looking for. His mission is to teach the world how to find freedom and abundance in all areas of life. Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)Visit Shawn Feurer’s consulting website (https://www.shawnfeurer.com/) Connect with Shawn through the following channels: Linkedin (https://www.linkedin.com/in/shawn-feurer-36513a35/)Facebook (https://www.facebook.com/shawnfeurerconsulting) Email ([email protected])Books mentioned Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Would you believe me if I told you that you are not in charge of your life? Most people won’t believe this. But, if you take the time to look at your daily activities, you’ll find that how we think and feel are products of the subconscious mind that is at work ninety-five percent of the time. Most of these thoughts and programs in the subconscious hold us back from really doing and being the best version of ourselves - personal or business-wise. We discuss this in detail in the first of the three-part series with Shawn Feurer. He gives us insight into the knowing-doing gap and how the subconscious plays a huge role in this gap. Shawn also shares the common paradigms that contractors and tradies have. He then challenges the listeners of this podcast episode to think big and start identifying what holds you back from accomplishing the big stuff. Tune in to this episode. Discussion Points: 0:00 The Elevation Program 4:06 How Shawn became a reformed business coach 7:07 Who Shawn works with 8:55 Start with the mindset11:24 What ‘knowing better, doing better’ means and who needs to know this 12:35 We’re not in control; the subconscious mind is 14:24 What are paradigms? 16:55 How most of us are programmed to do things 20:00 Those working the hardest are paid the least 21:17 Know where you’re getting in your own way 22:42 Most of the programs that run our lives are not true and aren’t ours 25:51 Common paradigms that most contractors and tradies have 29:34 Shawn shares a strong paradigm that held him back 30:22 The KNOWING-DOING gap 30:51 Think big to get out of your comfort zone and identify what holds you back 31:39 The number one thing that holds people backAbout the Guest: Shawn Feurer is a reformed business coach turned Mindset mentor. He spent years working with success-minded individuals all over the United States and Canada. His approach is different from that of other consultants. And his processes are both unique and effective, giving you the results you’ve been looking for. His mission is to teach the world how to find freedom and abundance in all areas of life. Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/) Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Most tradies don’t realize this, but there is a story to be found in every project you do. A simple job can become an engaging story that you can use to market your business. You just need to know how to look for them and how to transform them into the right content.In the last part of the Building Trust and Rapport by Becoming a Great Storyteller series, we invite Bill Mueller and I talk about the type of content to use and what mediums to use that will best reach your customers. We also tackle how you can extract stories and content from projects that you do. We will also share how you can use videos to your advantage and repurpose it however you want.All this and more will be covered in this episode. Check it out now!Discussion Points: 0:00 The Elevation Program3:23 Recap of the past episodes of the series6:09 Worthy stories are around you everyday9:27 Storytelling is natural to us11:30 List down something story-worthy that happened to you today12:16 Start stories by looking for problems13:59 Talk about the journey behind the content14:27 Catch people’s interest with hot topics in the media15:36 Repurposing different kinds of content16:30 What mediums to start from18:37 Getting started on making a video20:33 Unpolished videos are more authentic23:37 Make content creation part of your process25:05 About Story Sales MachineAbout the Guest: Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)Check out Bill and The Story Sales Machine - (https://www.storysalesmachine.com)Access The Story Sales Machine offer ( Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

How you communicate your story is just as important as the story itself. To tradies, their day-to-day tasks are just part of their job, but this is actually interesting information to potential customers. What you say and how you can say it can be the deciding factor between you and your competitor.This week, we have the second episode in the Building Trust and Rapport by Becoming a Great Storyteller series. We invited Story Sales Machine’s Bill Mueller to continue where we left off and talk about the importance of engaging your customers. Specifically, he talks about the importance of knowing the deeper meaning behind their need for your service. He also suggested a framework that will help you get an insight of their behavior and how to produce content based on that. We also tackle how to make an appropriate call to action and landing page.Tune in to today’s episode!Discussion Points: 0:00 The Elevation Program3:58 Other people are interested in your story even if it seems boring to you5:46 Sharing information builds trust and rapport9:35 Start identifying what the customers’ pain points are12:49 Design a strategy with different depths16:13 Talk less about who you are and more on what you can deliver16:47 How to engage customers on a deeper level20:20 Understand and work through customers’ problems21:59 Reengagement campaigns24:44 The post-it note method30:34 Call to Action32:54 Your CTA could be too generic33:54 What journey do you want to take after clicking the CTA38:07 Summary of the episodeAbout the Guest: Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)Check out Bill and The Stor Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Storytelling is ingrained in our DNA because how else would we bring people and each other, together? It sets the ground for the relationships we build which are very important in any trade. However, as effortless as it sounds, tradies don’t put much thought into the potential of a great story to be a deciding factor in earning the customers’ trust.We welcome you to the first episode of the series, Building Trust and Rapport by Becoming a Great Storyteller. The Story Sales Machine’s Bill Mueller joins us to talk about the importance of storytelling in any industry, specifically in sales, and using email as a powerful storytelling tool. We also cover the art of tying stories into mundane and otherwise routine tasks to create stronger engagements, and ultimately, tradie-customer relationships.Tune in to this episode now!Discussion Points: 1:59 The challenge of telling stories in the digital space04:20 How email becomes relegated into just a tool that sells vouchers06:00 Being less polished adds authenticity to your storytelling08:00 People rarely try to re-engage because they get caught up in lead-generation08:53 You can turn an email into something personal for the receiver10:30 Worry less about the sale and concentrate on helping people11:49 There are different spins you can take to make an interesting content13:04 How a copywriter created an amazing campaign by telling the story of an everyday task14:44 The importance of storytelling to get people’s attention16:20 How we continue to build trust and rapport through our podcast18:00 It’s human nature to put fear into everything we do20:10 Determine your prospect’s product awareness stage22:16 Storytelling is powerful in the sales cycle24:35 Automation can teach and help you a lot with engagement26:27 What’s in store for the next episodeAbout the Guest: Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Running a business isn’t about rolling up your sleeves and doing things on your own. Sure, it may be fulfilling to achieve success after you’ve worked hard for everything, but to what extent?In this episode, Tom Martin of Virtual Trade Assistant, and I will cover the importance of outsourcing in facilitating business growth. We will also help you understand when and what you should outsource in your business. Plus, we will discuss the steps you need to take and the variables you need to look into before hiring a virtual assistant.All of these topics and a lot more in this episode. Tune in now!Discussion Points: 0:00 The Elevation Program and Introduction05:14 How Tom got through the virtual trading system08:02 What is outsourcing?15:24 Understanding which parts of your business you should outsource19:24 Creating a system for your business22:27 How to get people outsourcing the right things at the right time26:11 The importance of documenting processes29:46 Steps in hiring the right outsourcing members34:24 Factors to consider before hiring a virtual assistant37:43 Benefits of working with a virtual assistantAbout the Guest: In 2016, Tom Martin became the director of Virtual Trade Assistant in Australia. The company's primary goal is to assist small business owners in managing their operations on a day-to-day basis. Moreover, Tom Martin is also the owner of Water Tight Canberra and is a licensed plumber. With all the experiences he had in running Water Tight Canberra since 2010, Tom can attest how essential it is to outsource talents in keeping your business' operations smooth and organized.Resources: Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)The Site Shed (https://www.thesiteshed.com/)Virtual Trade Assistant (https://virtualtradeassistant.com.au/) Books mentioned in this episode: SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems by David Jenyns (h Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed