
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
492 episodes — Page 2 of 10

Ep 443Discover the Unfair Marketing Advantage for Trade Businesses | ft. Matt Jones | Ep. 443
In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ00:00 Boosting Trade Business with AEO Strategies03:47 Voice Search Revolution in SEO08:27 "Embracing Local SEO Evolution"10:23 Understanding User Intent in Queries13:47 Focus on Creating Useful Content17:24 Embracing AI and Augmented Reality21:22 "Streamlining Business Operations"24:55 AI-Driven Customer Engagement28:25 SEO & Marketing Strategy Session Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 442From Followers to Customers: Transforming Social Media Engagement into Business Growth | ft. Mike Andes | Ep.442
We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg00:00 Position as experts, create content, engage customers.06:45 Shift to personalized branding offers marketing opportunities.08:10 Focus on website conversion to boost performance.13:52 Businesses struggle with transitioning to marketing models.17:06 Organic posting differs from social media advertising.18:28 Community groups as modern word-of-mouth marketing.22:10 Post thrice weekly; prioritize engaging local content.24:46 Check show notes for Mike's links.Resources:FB: https://www.facebook.com/themikeandes/IG: https://www.instagram.com/themikeandes/?hl=enLinkedIn: https://www.linkedin.com/in/mikeandesWebsite: https://www.mikeandes.com/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 441Shocking Truth About Franchising and Licensing That Every Entrepreneur Must Know | ft. Mike Andes | Ep.441
In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, Canada, and Australia, Mike brings a wealth of experience in incentivizing performance and leveraging social media for business success.Join host Matt Jones as he explores the concept of 'Pay for Performance' (PFP), where incentivizing employees by offering them a share of labor revenue leads to an efficient and motivated workforce. Mike candidly shares his strategies for measuring labor revenue, aligning incentives, and overcoming the challenges posed by highly customized service industries. Moreover, we delve into the evolving landscape of franchising and licensing models, where financial transparency and incentivizing managers become paramount, especially for absentee owners.Discover how standardizing services, tracking key performance indicators for non-sales roles, and understanding the dynamics of franchise and licensing models can revolutionize your business practices. This episode also highlights the importance of ethical sales practices, with Mike drawing from his substantial experience in managing franchisees, ensuring their economic success, and avoiding the pitfalls of aggressive sales tactics.Stay tuned for part two, where Matt and Mike will further explore the power of social media in business growth. Don't miss out on this opportunity to gain valuable insights and access free courses through Mike's website as mentioned in the show notes. Let's get started!Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg00:00 Performance Pay and Social Media Strategies04:07 Franchise Profitability Challenges06:24 Franchising Over Licensing: Legal Shift09:35 Performance Pay Meritocracy Explained14:24 "Lessons in Unethical Selling"16:43 "Business Obligations in Solar Projects"22:41 Profit Sharing Structure for Managers23:48 Aligning Profit Sharing with Cash Flow27:22 Financial Planning and Incentivization Strategy32:11 Balancing Job Pricing and Team Trust34:18 Balancing Incentives and Quality37:28 Path to Franchise Ownership42:09 Tracking Labor Revenue Allocation43:36 Phone Performance KPI Focus47:57 Standardizing Construction Variables49:46 Appreciative Conversation Wrap-UpResources:FB: https://www.facebook.com/themikeandes/IG: https://www.instagram.com/themikeandes/?hl=enLinkedIn: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 440Want Higher Earnings? Discover Scott Irwin’s Blueprint to Crush It | ft. Scotty Irwin | Ep.440
Today we're diving again into an eye-opening conversation with our special guest, Scott Irwin from Network Plumbing. After surviving a recent cyclone up north, Matt and Scotty discuss the relevant challenges and opportunities in the plumbing business. Scotty shares invaluable insights on building a business from the ground up, emphasizing the importance of self-worth, financial literacy, and investing in oneself and others. Throughout the episode, they touch on everything from the pitfalls of discounting services, to the significance of understanding your true value, and even the role of innovation and technology in the plumbing industry. Don't miss Scotty's thought-provoking stories and practical advice on designing the life you want by starting with the end goal in mind. Whether you're a seasoned entrepreneur or just starting, this episode is packed with nuggets of wisdom that could help propel your business and personal growth. Tune in and get ready to take some notes!Watch the video version of this podcast at https://youtu.be/ksnwJmVabZo00:00 Avoid Discounts; Maintain Value05:41 "Recognize Your Worth in Business"08:41 Invest in Yourself to Succeed11:01 Sydney Self-Worth Event Announcement13:43 Unwritten Goals and Aspirations18:54 Practical Goal-Setting and Milestones22:55 Hardworking Father, 80s Banking Insights24:24 "Invest or Stagnate"29:26 Teaching Life Choices30:39 "Customer Appreciation Gesture Summary"33:56 "Conversations and Connections"37:21 "The Camera That Changed Us"40:36 Attend Sydney Service EventResources:FB: https://web.facebook.com/networkplumbingIG: https://www.instagram.com/networktradies_/LinkedIn: https://au.linkedin.com/in/scott-irwin Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 439Scotty Irwin's Journey of Building a Home Services Empire | ft. Scotty Irwin | Ep.439
EIn this episode of The Site Shed podcast, we're thrilled to welcome Scotty Irwin, a seasoned entrepreneur and expert in business acquisitions and growth, as he shares his incredible journey in building the Network Plumbing empire. Scotty takes us through his humble beginnings, where survival was the driving force, to steering a multi-million-dollar enterprise today. He opens up about the key decisions and strategies behind successfully navigating challenges like the 2007/2008 financial crisis and offers valuable insights into the importance of cultivating a strong company culture, the impact of strategic education, and onboarding for team retention. Additionally, Scotty discusses how his approach has allowed Network Plumbing to thrive amidst industry shifts and market demands. Whether you're a seasoned business owner or just starting out, Scotty's experience offers a wealth of knowledge and inspiration. Join us as we delve into the story of a business pioneer and get ready for a masterclass in growth and resilience in the trade space.Watch the video version of this podcast at https://youtu.be/mLQJNjpR1v800:00 "Upcoming Service Titan Event"03:17 Plumber's Journey and Mindset Insights08:17 Survival Instincts in Business09:42 "Optimize Existing Leads First"15:22 "Showcasing Career Path Opportunities"17:59 Scaling Business: When to Add HR?21:37 Training Beyond the Basics23:28 "Tidiness Reflects Personal Value"25:44 Training Gaps in Business Acquisitions29:52 Improving Air Comm Installation Practices32:39 Sales Ethics Challenges38:49 "Sid Sidcoaster: Listen and Learn"39:51 "Business Insights with Scotty"Resources:FB: https://web.facebook.com/networkplumbingIG: https://www.instagram.com/networktradies_/LinkedIn: https://au.linkedin.com/in/scott-irwin Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 438From Tradie to Leader: The Mindset Shift That Changes Everything | ft. Keith Mercurio | Ep.438
In this episode of The Site Shed podcast, host Matt is joined by Keith Mercurio, exploring themes of growth, leadership, and personal development. Keith shares his journey from being a college dropout to becoming a plumber, and eventually transforming into a leadership coach and motivational speaker. He discusses his work with ServiceTitan and his passion for ethical influence, aiming to honor and serve people without resorting to manipulation. Together, Matt and Keith examine how pivotal moments, personal reflections, and the quest for constant improvement shape leaders and businesses alike. They also touch upon the upcoming event in Sydney, Australia, where Keith will be speaking, offering a glimpse into what attendees can expect. Tune in as we navigate the dynamic world of leadership and uncover the keys to unlocking our highest potential.Watch the video version of this podcast at https://youtu.be/ZQ4tVBkGTyQ00:00 Disappointed with Surfers Paradise?08:55 "Journey in Trade Training Leadership"12:48 "Influential Mentor's Lasting Impact"19:39 Embracing Ethical Business Paradigm Shift23:39 Sport Stars' Identity Crisis31:38 Hypocrisy in Leadership34:31 "Questioning Growth and Improvement"38:23 1% Improvement Mindset46:23 Honored by Vulnerability and Growth50:03 "When Does Personal Growth Begin?"58:06 Bridging Personal Growth and Business01:01:52 Embracing Mistakes as a Leader01:09:17 Understanding Emotional Triggers01:13:43 Insecurity and Audience Perception01:17:01 "Lord of Titans: Sydney 2025"Resources:Website: https://ethicalinfluenceglobal.com/FB: https://web.facebook.com/@kmercurio1IG: https://www.instagram.com/keith_mercurioLinkedIn: https://www.linkedin.com/in/keith-mercurio Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 437How to Scale a Business Rapidly with Organic Growth and Acquisitions | ft. Kathryn Howard | Ep.437
🚀 From 30M to 100M – The Blueprint for Trade Business Success! 🚀Want to know how to grow your trade business fast? In this episode, we dive deep into HVAC business success, the home service industry, and the key business scaling strategies that led to incredible growth.Kathryn Howard shares her inspiring journey from challenges to massive success, the power of leadership in trades, and how to build a culture that attracts top talent. Whether you're in HVAC, plumbing, or any trade, this video is packed with gold!Watch the video version of this podcast at https://youtu.be/F99W7WSfM1UDiscussion Points:00:00 Episode Highlight03:45 "Unique Path to Business Success"07:26 "Incredible Team's Remarkable Growth"10:18 Promoting Employee Education Upgrades15:08 Pathway to Prosperity for All19:26 Executive Leadership Program at Stanford21:22 Innovative Business Program Impact29:08 Scaling Skilled Labor Training32:39 Installation Efficiency Doubled35:49 Morning Leadership Tech Talk Session38:42 Customer Retention and Lifetime Value41:43 Modern HVAC Challenges & Technician Training44:10 Technician-Driven Sales Success48:28 Preparing Company for Strategic ExitResources:Website: https://linktr.ee/kathrynpollockFB: @kathryn.pollock.111IG: @kathryn_elizabeth28LinkedIn: https://www.linkedin.com/in/kathryn-howard-33260b32b/Email: [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 436The FEW Numbers that make ALL the Difference | ft. Ellen Rohr | Ep.436
💰 Are you charging enough in your trade business? If you’re in plumbing, electrical, HVAC, or any other trade, knowing your numbers is the key to success! In this episode, we dive into business finance for trades, pricing for profit, and growing a trade business without the common financial mistakes.🚀 Special guest Ellen Rohr shares her journey from struggling to thriving, and how understanding key financials transformed her business. Plus, we talk about the Service Titan event in Australia, where top industry experts will share game-changing insights!#BusinessFinanceForTrades #TradeBusinessSuccess #ServiceTitanAustraliaWatch the video version of this podcast at https://youtu.be/GvJtrOt1Sd4Discussion Points: 00:00 Episode Highlight03:38 "Balancing Life and Work Stress"08:22 Entrepreneurial Journeys in Media & Franchising12:28 From Zero to Multimillion Success15:04 Bringing North American Events Overseas16:50 Simplicity in Ski Instruction Lessons22:23 Technology Revolutionises Payment Systems25:16 Share Financial Insights with Team28:24 Financial Literacy Journey Challenges32:30 Valuing Essential Trades Work35:01 Understanding Financial Statements Made Easy39:08 Optimising Lead Management System42:39 "Prioritising Efficiency Over Cheapness"43:20 Streamline Sales Process for Efficiency46:28 "Improving Sales with Data Insights"49:53 Simplify Financing OptionsResources:Join a transformative experience on the World of Titans- register at https://bit.ly/WorldofTitansAU Check out Where Did the Money Go? - download for free at https://ellenrohr.com/Get social with Ellen on Instagram and LinkedIn at @ellenrohr Stay connected with Ellen at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 435How to grow your business for a potential sale or to retain profit | ft. Tom Howard | Ep.435
Watch the video version of this podcast at https://youtu.be/eK2RrnznzSY🚀 Want to grow your trade business and sell it for top dollar? Whether you're a plumber, electrician, or HVAC pro, this episode is packed with business growth strategies, trade business efficiency tips, and exit strategy insights to help you scale.🎟 Exclusive Event Alert! Meet top industry leaders in Sydney on April 3-4 at the World of Titans event. Learn from the best on how to scale and exit your business. More details at TheSiteShed.com!💬 What’s your biggest challenge in growing your business? Comment below!Discussion Points: 00:00 Business Growth Strategies Discussion06:18 "Taking Business Seriously Before Selling"08:53 Streamlining Business Costs Strategically12:21 Streamlining Company Forms Process15:48 Customer Service Efficiency Challenge16:28 Eliminating Non-Value Added Activities23:17 Streamlined Inventory with Vendor Management24:01 Efficient Job Costing Cycle28:31 Business Growth and Resale Strategy32:04 Job Shifts After Corporate Changes33:44 "Strategic Business Exit Planning"39:24 Incentive-Based Business Planning40:02 Incentivise with Equity and ClarityResources:ServiceTitan’s World of Titans Event - https://bit.ly/WorldofTitansAUGet the Acquisition Guide for FREE at https://www.howarddeals.comWebsite: https://www.howarddeals.comSocial: https://www.instagram.com/howarddealsEmail: [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 434Succession planning and how to prep your kids or an employee to take over | ft. Tom Howard | Ep.434
Thinking about passing down your business? Not so fast! In this episode, we break down the real challenges of business succession planning. Should you hand over your trade business to your kids or employees? What are the biggest mistakes owners make? And how do you set up a business that thrives long after you step away? We cover strategies, real-life success stories, and hard truths every business owner needs to hear.Watch the video version of this podcast at https://youtu.be/z_142odU-Y0Discussion Points: 00:00 – Episode Highlight02:00 – Why Most Family Businesses Fail by the 3rd Generation05:30 – The Key to Training Future Leaders in Your Business09:45 – Should You Hire Externally or Promote From Within?14:00 – Real-Life Success Stories of Business Succession18:30 – Biggest Mistakes Owners Make in Transitioning Leadership23:15 – How to Create an Exit Strategy That WorksResources:Get the Acquisition Guide for FREE at https://www.howarddeals.comWebsite: https://www.howarddeals.comSocial: https://www.instagram.com/howarddealsEmail: [email protected]’s World of Titans Event - https://bit.ly/WorldofTitansAU Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 433Pay plans to drive performance when marching toward a sale. | ft. Tom Howard | Ep.433
Are complicated pay plans hurting your business? The truth is, simple pay plans work better! In this episode, we break down how performance-based pay and the right contractor pay structure can motivate employees and drive business growth.Watch the video version of this podcast at https://youtu.be/9yrbSvGMWfsDiscussion Points: 00:00 Episode Highlight05:10 Australia, California, Las Vegas Pay Differences08:30 Effective Incentive-Based Pay Plans11:29 Top Salesperson Shares Success Secrets15:31 Complicated Technician Pay System16:52 Efficient Pay Plan Increases Productivity20:14 Leadership Accountability in Sales Misconduct23:51 Pricing Framework for Service Markets26:33 Calculating Sale Price Breakdown32:38 Pricing and Performance Pay Calculation33:25 Job Cost and Pricing Basics37:30 Optimising Pricing for Profitability40:44 Salesperson vs. Order Taker: Distinction43:59 Free College Tuition as Employee Perk48:00 "Balancing Fairness: Customers vs. Employees"49:49 Balancing Life and Financial StabilityResources:Get the Acquisition Guide for FREE at https://www.howarddeals.comWebsite: https://www.howarddeals.comSocial: https://www.instagram.com/howarddealsEmail: [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 432Why you need 2FA to protect your personal, business and company assets. | ft. Matt Jones | Ep.432
🔐 Don’t let hackers take over your business! In this video, I’ll show you how to set up Two-Factor Authentication (2FA) to secure your business logins, including Facebook and Google Workspace. Too many businesses lose everything because they don’t have this simple protection in place.In this episode, we’ll walk you through the best ways to protect your accounts, why email and SMS aren’t the safest options, and how to use Google Authenticator to make sure only you have access.Watch the video version of this podcast at https://youtu.be/95odHqu6C0UDiscussion Points: 00:00 Use Google Authenticator for secure two-factor authentication.06:07 Use two-factor authentication for Facebook security.08:01 Set up 2FA on all accounts securely.10:09 Report issues; protect yourself. It's essential.Resources:Setting up 2FA on your Google account - https://doc.clickup.com/308435/p/h/9d6k-437858/7a6fdd7cfab9006 Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 431Creating a Company Sales Culture | ft. Joe Crisara | Ep.431
🚀 Want to grow your trade business but struggle with sales? Learn the secrets to building a strong sales culture, improving your marketing, and creating client loyalty programs that keep customers coming back!Watch the video version of this podcast at https://youtu.be/wyLzaMiRrfQDiscussion Points: 00:00 Resources, training available; sales culture, client loyalty.05:32 Genuine values are crucial, not clichéd phrases.07:40 Marketing highlights brand interaction and community benefits.11:04 Leadership: Marketing, sales lead; operations execute.14:58 Technical skills don't include business acumen.19:05 Explain user benefits; emphasize people-centric storytelling.21:44 Most lack solid sales processes in businesses.23:51 Assumptions limit opportunities; offer choices instead.27:42 Emphasise roles aligning with personal strengths.32:40 Ensure standardized work and communication training company-wide.35:48 Companies hesitate firing untrained employees due to guilt.36:56 Lack of training causes unproductive employees.40:28 Mandatory training is essential; compliance over consensus.44:57 Schedule, train, record, and archive for convenience.47:07 Implement feedback and questions; check show notes.Resources:Get a copy of Joe’s best selling book at https://book.servicemvp.comVisit Service MVP website at: www.servicemvp.comGet in touch with Joe at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 430Designing a Client Loyalty Program | ft. Joe Crisara | Ep.430
Are you ready to grow your trade business with strategies that truly work? 🚀In this episode of the Site Shed Podcast, we break down how to design effective client loyalty programs and build a thriving sales culture for your trade business. Discover how to turn recurring revenue ideas into action and keep your customers coming back for more. Whether you’re a plumber, electrician, or HVAC professional, these tips will revolutionise your approach to customer retention strategies. Don’t miss out on these game-changing insights! Watch the video version of this podcast at https://youtu.be/YxazrLwA_vwDiscussion Points: 00:00 Teaching blue-collar pros to communicate value04:16 Challenges with client loyalty programs06:48 Benefits for recurring service businesses11:07 Maintenance as a continuous need15:43 Front-of-line service for homeowners16:49 VIP service perks and priority scheduling22:37 Cooler months ideal for maintenance focus25:14 Flexible solutions beyond ultimatums29:28 Warranties significantly boost revenue33:01 Highlighting 5-year warranty benefits35:35 Financing equipment with long-term deals39:31 Service agreements enhance customer care40:47 VIP clients receive exceptional treatment46:49 Maintenance covers occasional repairs49:14 Prevent price shopping with agreements51:09 Fast quotes with tiered options54:11 Competitive pricing in renovations Resources:Get a copy of Joe’s best selling book at https://book.servicemvp.com Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 429Branding, AI, & Social Media: What Every Trade Business Needs to Know | ft. Lee Hopkins | Ep.429
Welcome to Episode 428 of The Site Shed Podcast, where we delve into the art of storytelling in business with our guest, Lee. Join our host, Matt Jones, as he and Lee explore the power of storytelling to engage users, solve problems, and stand out in a crowded market. They discuss the importance of brand identity and voice, and offer strategies for crafting narratives that resonate with audiences. With insights into how AI tools can enhance content creation and efficiency, they highlight the burgeoning field of prompt engineering. We'll also examine a smart social media approach, emphasizing focused engagement and clear objectives. Lee shares fascinating regional communication nuances within Australia, providing valuable guidance for businesses looking to connect more effectively with diverse audiences. Tune in for an engaging conversation packed with tips on enhancing brand storytelling and leveraging AI for business success.00:00 Business communication dynamics and personal branding discussion.04:28 Use storytelling to differentiate brand identity.08:21 Craft a journey story solving readers' problems.10:41 Changing perspective made boring story interesting.16:36 Custom AI prompts create unique, genuine content.20:07 Focus on one social platform initially.21:30 Clarify goals: Social media vs. advertising campaigns.24:53 Book on goal setting using "possible self."30:08 Exploring business's cost reduction and customer experience.32:15 Streamlined AI process for lead qualification and reactivation.36:52 Impact of AI on education and tools utilization.38:38 Claude AI's next version: Seamless book writing.43:28 Generate brand identity and tone using input documents.45:52 Australian dialects forming due to regional differences.48:04 Adding links and book suggestions to show notes. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 427Best of The Side Shed Podcast 2024
🎄 Merry Christmas and welcome to a special episode of the Sideshed podcast! As 2024 wraps up, we’re celebrating the top 10 episodes that made the biggest impact on your business. From expert strategies to memorable laughs, this episode has it all!Here’s a recap of this year's best business advice, so grab a mince pie, a beer, and join us for a festive look back. Let us know which episodes were your favourites and what you'd love to hear in 2025!Watch the video version of this podcast at https://youtu.be/5shn6O9JzlYDiscussion Points: 00:00 Top 10 impactful podcast episodes of 2024.05:42 Integrating technology for efficient client communication.08:12 Developed software to solve landscaping industry problems.11:31 Working smarter frees time for strategic thinking.15:20 Business pivoted to focus on marketing and sales.17:47 Impressive ROAS for trade businesses, explore more. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 426What is the process for buying or selling? How long does it take | ft. Tom Howard | Ep.426
Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 425From $1.5m to $100m in 12 years. Meet Tom Howard | Ep.425
Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 424What exactly is the $20k instant-asset write-off? | ft. David Rosenthal | Ep.424
In this episode, we break down everything you need to know about Australia's instant asset write-off. Discover how it works, which assets qualify, and why it’s a must-know for small business owners. Whether you're purchasing tools, vehicles, or equipment, this initiative can save you thousands. We also cover common misconceptions and tips to avoid missing out.Stay tuned till the end for expert advice on timing your purchases for maximum tax savings.Watch the video version of this podcast at https://youtu.be/IL4CYgR12YwDiscussion Points: 00:00 Second part: $20,000 instant asset write-off discussion.06:14 What is the most common asset?08:01 Temporary equipment budget changes annually until 2025.10:54 Selling a written-off car incurs taxable profit.13:46 Early tax deduction through financed asset acquisition.17:19 Seek advice on timing for asset write-offs.Resources:Visit Retinue’s website at www.retinue.com.com.auGet in touch with David at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 423Is your business structured right? Sole trader vs Business vs Partnership | ft. David Rosenthal | Ep. 423
Choosing the right trade-based business structure is crucial for every Aussie trades person aiming to succeed in 2025. In this episode, we cover the ins and outs of starting as a sole trader, partnership, PTY LTD company, or trust. Learn how each structure affects taxes, liability, and the ease of expanding your business. If you're considering starting or restructuring your trade-based business, this guide will equip you with the knowledge to protect your assets and grow your venture effectively.Watch the video version of this podcast at https://youtu.be/8CDuj469fMYDiscussion Points: 00:00 Simplify content for universal understanding and communication.05:58 Easy entry, tax advantages, but unlimited liability.07:05 Start with unlimited liability; consider partnership later.12:10 Start honest talks early to avoid conflicts.13:34 Friends in business risk ruined friendships.18:20 Understand taxing implications of company withdrawals.20:14 Transitioning to new ABN requires extensive administrative work.25:42 Loss treatment differs for business structures.28:39 Trust benefits adult beneficiaries with low taxes.31:41 Confusing tax savings with cash savings explained.33:53 Consider restructuring after 130,000 profit threshold.37:07 Separate entities protect assets through strategic division.39:22 Understand write-offs to avoid being scammed.Resources:Visit Retinue’s website at www.retinue.com.com.auGet in touch with David at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Building a Road Construction Empire | ft. James Rolph | Ep.422
Building a successful trade business isn’t easy, but with the right team, passion, and a willingness to learn, you can achieve incredible results! In this episode, James Rolfe, co-CEO of MR Roads, shares his journey from a one-man operation to leading a 45-person team in the competitive asphalt and road construction industry. Learn how they tackled challenges, structured their team, and developed a supportive, winning culture. This is a must-watch for inspiration and practical insights!Watch the video version of this podcast at https://youtu.be/9WS5wYtisWsDiscussion Points: 00:00 – Introduction to James Rolfe00:07 – James' journey to starting MR Roads01:50 – Merging companies and rebranding03:30 – Moving from residential to government projects07:20 – Building a sustainable work culture12:45 – Challenges in recruiting and retaining skilled staff18:00 – Training programs for new team members24:40 – Managing scale and responsibilities27:15 – Tips for business owners balancing work and familyResources:Visit MR Roads’ Website at https://mr-roads.com.au/ Get Social: https://www.instagram.com/mr.roadsau/https://www.facebook.com/mikus.rolph.mrroads/https://www.linkedin.com/company/mr-roads/ Stay in touch with James at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 421Breaking Barriers: How Communication Can Revolutionise Your Trade Business | ft. Ron Naussbaum | Ep.421
Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 420Unlocking the Restoration Millionaire Method | ft. Alex Duta | Ep.420
Are you looking to grow your restoration business but facing challenges along the way? Learn from a young entrepreneur who turned one truck into a leading restoration company with 90 employees and 8-figure revenue!In this podcast, we dive deep into the journey of building and scaling a restoration business. From unlocking obstacles trade businesses face to insights on vertical SaaS solutions and the 'Restoration Millionaire Method,' you'll get practical advice to grow your business in the damage restoration space.Watch the video version of this podcast at https://youtu.be/KsR_4I3nS6QDiscussion Points: 00:00 Episode Highlight03:23 Who is Alex Duta?07:58 Restoration Millionaire method; Hustlers fail at scale.10:29 Focus on production, minimise sales; outsource marketing.13:46 Focus on one service, expand gradually.18:49 Referrals from plumbers increased business consistently.20:14 B2B relies on referrals; B2C uses word-of-mouth.26:23 Shift from hustle to analytical, data-driven decisions.29:20 Reverse engineering goals simplifies achieving long-term success.33:41 Clear goals and planning expedite achieving success.35:05 Revenue's complexity stems from diverse factors and assumptions.38:20 Optimize investments using data-driven decision-making.41:12 Resource reallocation halved revenue, causing accountant distress.44:28 Trade businesses see impressive return on ad spend.Resources:Get a FREE copy of the Restoration Relationship Sales Playbook - https://albiware.com/resource/restoration-sales-playbook/Connect with Alex at [email protected] social with Alex on Facebook: https://facebook.com/ItsAlexDutaInstagram: https://instagram.com/itsalexduta andLinkedIn: https://www.linkedin.com/in/itsalexduta/Visit their website:Albiware: https://www.albiware.comAlex Duta: https://alexduta.com/Read our blog on this podcast here: https://www.thesiteshed.com/420-how-to-scale-your-restoration-business-like-a-pro Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 419Using personalised automation to improve the lead-to-cash workflow | ft. Paul Jackson | Ep.419
Are you struggling with managing your trade business as it grows? Discover how to transform your trade business using automation! Learn how to streamline your operations with QuickBooks and Xero integration, eliminating bottlenecks and manual errors. Our guest shares insights on how to make your business more efficient and profitable. Whether you’re scaling your team or looking to improve workflows, these practical tips are a game-changer.Don’t miss out on tips for improving your business processes, managing your leads, and handling customer payments more efficiently.Watch the video version of this podcast at https://youtu.be/6URNgGvKD3sDiscussion Points: 00:00 Introduction02:05 The Challenges of Scaling and the Role of Integrated Software Solutions05:35 The Importance of Separating CRM and Accounting Systems10:20 Customisation with No-Code Platforms13:01 The Benefits of No-Code Platforms and the Shift Towards All-in-One Systems15:35 Common Apps and Processes in Small Businesses19:46 Ensuring Quality Control in the Customisation Process22:05 Automating Processes: Estimating and Payment Collection30:21 Streamlining Processes and Eliminating Bottlenecks39:10 The Future of No-Code Solutions and AI Integration43:03 Identifying Problems and Seeking SolutionsResources:Get Paul’s Work Checklist for FREE here: https://www.method.me/siteshedVisit Method’s website: https://www.method.meConnect with Paul via email at [email protected] social with Paul: @PaulAlexJackson Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 418A Conversation with South Australia’s Leading Residential Solar Salesman
In this episode, we dive deep into solar sales strategies, discussing how Curtis grew a 7-figure solar business. Discover key insights on scaling your electrical business, sales tips, and overcoming obstacles. Curtis shares how he went from no solar background to managing a thriving team by implementing sales strategies that work in the competitive solar space. If you're looking to grow or scale your business, this episode is packed with actionable advice. Watch now to learn how you can apply these tactics to your own solar or electrical business!Watch the video version of this podcast at https://youtu.be/lya0O55ckmMDiscussion Points: 0:00 - Introduction1:25 - Solar Sales and Fulfillment Challenges3:45 - Curtis's Journey into Solar Sales5:50 - Building Processes for Scaling9:30 - Importance of Training in Sales Success12:40 - Handling Competitors and Pricing15:15 - Customer Trust and Reputation17:50 - Overcoming Objections in Solar Sales20:10 - The Power of Asking Questions22:40 - Continuous Improvement and Feedback Loops27:30 - Scaling with Leads and Closing More Sales31:50 - The Importance of Persistence in Sales36:10 - Final Thoughts on Sales SuccessResources:How Joe's solar business went from $2MM to $4MM in 12 months - https://youtu.be/LyICa5BN0Xw Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 417Closing the Deal: Mastering Call Techniques for New Leads | ft.Ross McDaniel | Ep.417
Discover the sales conversion techniques you need to close more deals and grow your business. In this episode, we dive deep into proven strategies for managing leads, improving sales systems, and mastering conversions. Whether you're in the home service industry or running a sales team, these insights will help you turn prospects into loyal customers. We discuss the importance of having a system in place, maximising leads, and driving business growth. Don't miss out on actionable tips for optimising your sales process!Watch the video version of this podcast at https://youtu.be/Xl5gImCqQpsDiscussion Points: 00:00 Answer the phone for business success.05:30 Understanding dynamics and system leads to success.08:01 Sales qualified lead maximises opportunity for customers.10:02 Manage entire process for client convenience. Qualified.13:09 Important tasks require time and effort.17:53 Deliver truth, not just requested information.Resources:Get Your Free ‘Search-Ability’ Assessment - https://www.fencepost.co/assessmentPart 1 - Review Revolution: Boosting Your Business with Online Feedback - https://youtu.be/p480d5mnoj0Part 2 - Ads or Not? Navigating Google Business and Beyond - https://youtu.be/U8HhAkw6Moo Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ads or Not? Navigating Google Business and Beyond | ft. Ross McDaniel | Ep.416
Should you run paid ads for your home service business? In this episode, Matt and Ross dive deep into the pros and cons of digital marketing strategies for trades, including paid ads, local SEO, and more. Learn when and how to invest in paid advertising to maximise your trade business growth. Tune in for expert advice on navigating the world of home service marketing.Watch the video version of this podcast at https://youtu.be/U8HhAkw6MooDiscussion Points: 00:00 Comparing agency work for home service businesses.03:24 Understanding budget is key to business growth.09:01 Avoid low-budget job advertising for trades.11:26 SEO alone is foolish, but useful in combination.13:48 Technology and keyboards will soon be obsolete.17:46 Communicate clearly; content is essential.21:32 Ads play a crucial role in forecasting business growth.Resources:Review Revolution: Boosting Your Business with Online Feedback - https://youtu.be/p480d5mnoj0Get a FREE Assessment - https://www.fencepost.co/assessment Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 415Review Revolution: Boosting Your Business with Online Feedback | ft. Ross McDaniels | Ep.415
Are you a trade business owner looking to take your business to the next level? In this episode of the Site Shed podcast, we dive deep into essential marketing and sales strategies. Learn how to leverage online reviews, handle customer feedback, and close more deals effectively. Discover proven techniques to boost your trade business, whether you’re in the US or Australia. Don’t miss these expert insights and practical tips that can transform your local service business.Watch the video version of this podcast at https://youtu.be/p480d5mnoj0Discussion Points: 00:00 Fencepost applies universal principles to local businesses.07:38 Get reviews to make it part process.13:40 Review platforms cause issues for business owners.19:28 Encourage feedback loop for project improvement.25:03 Understanding operational expenses and marketing budget dynamics.30:39 Businesses find long-term value in advertising.32:01 Multiple mindsets leading to education curve. Unrealistic expectations.39:25 Content essential for clear communication and connection.47:17 Wrap up for next episode, seeking feedback.49:37 Answer phone promptly to convert leads effectively.56:20 Maximise sales potential through deliberate lead cadence.58:22 Efficient process management for maximising business opportunities.01:04:38 Start with a defined sales and marketing system. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 414Get More Calls! The Lowdown on Organic Marketing for Trade Businesses
Discover how to boost inbound phone calls with organic marketing strategies. In this video, we dive into an innovative SEO program designed to maximise your local search presence and leverage your Google Business Profile effectively. Learn from real client results and see how our approach can generate consistent leads for your trade business. Whether you're in plumbing, solar, or renovations, this video will guide you through actionable steps to enhance your inbound marketing efforts.Don't miss out on these valuable insights! Watch now to transform your inbound marketing and grow your business.Watch the video version of this podcast at https://youtu.be/k6JPnDYJDdUDiscussion Points: 00:00 Invest in outcomes, not just programs.04:12 Google favours paid traffic over organic listings.08:55 Highlighting the success of local search optimisation for businesses.11:06 Google Business Profile: Utilise free real estate.Resources:The Sales Engine Overview - https://youtu.be/n2in6uQKZ18 Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Mastering Tradie Business Sales Engine: Boost Your Conversions | ft. Matt Jones | Ep.413
Unlock the secrets to boosting your tradie business with our powerful sales cadence strategy! In this video, we'll show you how to master tradie business sales, enhance your lead generation for trades, and increase your conversions effortlessly. Discover the insider tips and proven techniques used by top tradie businesses to achieve remarkable results. Watch the video version of this podcast at https://youtu.be/n2in6uQKZ18Discussion Points: 00:00:02 Introduction00:02:12 Overview of the Sales Cadence Process00:05:40 Importance of Dedicated Sales Agents00:11:49 Managing Communications from a Centralised Location00:15:19 Effective Follow-up Techniques00:23:15 From Lead to Discovery Call00:24:44 Training and Resources for Sales SuccessResources:Why I burned it to the ground and why you should too - https://www.thesiteshed.com/business-transformation-strategies-matt-jones/AI-Powered Marketing: The Secret to Enhancing Your Trade Business - https://youtu.be/ov3pLj3iO9MYour Tradie Website Suck! (Here's how to Fix Them) - https://youtu.be/CBA8ggmEryw Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 412How to Overcome Labor Shortages with Skilled Employee Investment | ft. Aaron Salow | Ep.412
In this episode of The Site Shed podcast, we dive into the challenges of overcoming skilled labor shortages with effective employee investment strategies. Discover how training and development can transform your trade business and how technology plays a crucial role in this evolution. Don't miss our insights on solving labour shortages and boosting your team's skills.#SkilledLaborShortage #EmployeeInvestment #TrainingAndDevelopmentWatch the video version of this podcast at https://youtu.be/8YrJ4D2fqrwDiscussion Points: 00:00 Episode Highlight05:20 "The Real MBA" questions traditional business education.07:17 Leaders need diverse experience, strong people skills.10:43 Empowerment through resources and clear career paths.14:57 Legacy businesses struggle to transition to modern tools.19:25 Improving user experience through asset data understanding.22:29 Challenges of using AI in technician training.23:54 AI's potential for centralized data conversation discussed.29:26 Advancement in tech for construction visualization is pricey.33:08 Skilled labor shortage in technician industry persists.34:19 AI can solve skilled trades problems effectively.38:13 Improving workflows, data processing, and customer satisfaction.42:55 Framework for job site tools and AI.43:48 Focus on simple solutions for everyday tech.Resources:Visit XOi’s website at https://www.xoi.ioGet social with XOi on LinkedIn at https://www.linkedin.com/company/xoi-technologiesStay connected with Aaron at [email protected]; [email protected] our blog on this podcast here: Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 411How to unlock over $450b in airspace real estate in Australia | ft. Warren Livesey | Ep.411
Unlock the potential of airspace development and discover how this innovative approach can add over $450 billion in real estate value in Australia. Learn about the benefits of rooftop homes, modular construction, and urban infill housing. Join us as we delve into the future of real estate with expert insights and practical examples. Don't miss out on understanding how airspace development is transforming urban landscapes and offering new opportunities in the Australian property market.Watch the video version of this podcast at https://youtu.be/2-aRfNEYqzMDiscussion Points: 00:00 Episode Highlight04:40 Unused rooftop space turned into valuable assets.09:07 Most strata buildings in Australia are small.11:47 Upgrading building with lift for better access.16:18 Rapid growth of airspace homes is environmentally-friendly.18:44 Airspace development involves building up into airspace, often atop apartment buildings. However, it has yet to gain traction in Australia due to funding and neighbourly issues.21:36 Developer provides service, splits proceeds with owners.26:19 Overseas construction uses external foundations for support.28:45 Buildings at max height, seeking bulk extension.30:19 Government takes 30-40% of development costs.35:26 Maximising greenery and solar energy in cities.36:49 Fascination with rooftop gardens in European cities.40:08 Encouraging website visit, checking out existing building.Resources:Visit BuyAirspace’s website at https://www.buyairspace.com.au/Get in touch with Warren at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 4105 Common Marketing Mistakes Affecting Trades People and Home Service Businesses | ft. Vanessa McQuade | Ep.410
Improve your marketing strategies and achieve success with our exclusive tips, custom-made for trade businesses. Don't fall into the trap of making common marketing mistakes. This episode dives into effective lead generation strategies and crucial marketing tips to enhance your business's visibility and success. Discover how to steer clear of pitfalls and adopt proven marketing techniques that drive results. Don't forget to subscribe for more business marketing tips and strategies!#TradeBusinessMarketing #MarketingMistakes #HomeServiceMarketing #LeadGenerationStrategies #BusinessMarketingTipsWatch the video version of this podcast at https://youtu.be/9UcLr7pSDwIDiscussion Points: 00:00 Episode highlight04:16 Clients seek lead generation for consistent quality leads.09:05 Budget optimisation and lead flow consistency. Period.11:04 Advanced tracking tools offer specific lead insights.15:41 Leading with purpose attracts like-minded clients.17:48 Differentiating and defining unique client experiences in business.21:32 Understanding client needs is crucial for successful marketing.24:27 Marketers integrate sales due to lead issues.27:30 Evaluate website content to target intended audience.30:42 Tool tracks leads and their sales performance.36:35 Focus on leading indicators for faster feedback. Integrate CRM for clear ROI transparency.38:58 Importance of industry benchmark for marketing success42:43 Encouragement to invest in a scalable marketing strategy.43:44 Resistance to change, but necessary for growth.Resources:Visit Intrigue Media’s website at https://intrigueme.ca/Get social with Intrigue Media at @imintriguemediaStay in touch with Vanessa at [email protected] your own Marketing Partner Checklist at https://go.intrigueme.ca/l/700853/2024-04-12/9stvyfRead our blog on this podcast here: https://www.thesiteshed.com/410-effective-marketing-strategies-for-tradespeople/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 409Positioning Your Trade-Business To Sell Profitably | ft. Matt Jones | Ep.409
Maximise your business profitability and employee engagement with our expert strategies! Learn how to implement effective business systems for strategic growth and prepare an exit strategy that maximises your returns. Discover the secrets to enhancing your business's efficiency and engaging your employees to drive success. Repeat these keywords throughout the description to boost search visibility.Watch the video version of this podcast at https://youtu.be/gYBrz5KsUvgDiscussion Points: 00:00 Challenges in lead generation and business growth.04:36 Caution with referrals, focus on lead generations.08:03 Successful business acquisitions require strategic preparation.12:44 Construction industry experiencing contraction, focus on value.15:58 Clear KPIs, performance reviews, workflows, training videos.17:14 Focus on success habits for maximum profit.20:57 Institute offers business readiness program for exit planning.25:11 Discussing financial intelligence, terminology, and metric discrepancies.28:30 Developing apprentices into operations managers, increasing profitability.31:06 Seek knowledge and insight to succeed.Resources:Cube Performance website - http://www.cubeperformance.com.au/Get social with Cube Performance on Instagram at @cubeperformance1Stay in touch with Matt Jones at [email protected] Up your Tradie Business Book. Get a FREE copy here: https://cubeperformance.activehosted.com/f/3 Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 408How to increase job close rate by over 20% | ft. Brigham Dickinson | Ep.408
In this episode, we're joined by Brigham Dickinson from Power Selling Pros to discuss mastering contractor-customer relations. Discover key strategies for building trust and improving customer interactions. Learn how to create positive customer experiences that can lead to increased business. Tune in to uncover the secrets behind successful contractor-client relationships. Don't miss out—watch the full episode for more insights and practical advice!#ContractorCustomerRelations #BuildingClientTrust #CustomerServiceExcellenceWatch the video version of this podcast at https://youtu.be/UmVMLr0K58QDiscussion Points: 00:00 Impress to sell, be the only option.03:10 Digital agency solves lead generation and sales.07:16 Issue with call booking; need staff training.11:35 Mike Aguilera handed off CEO tag to Mike.13:58 Transition roles and prioritize call handling efficiently.16:48 Transition from warm leads to cold leads.21:35 Customer frustration stems from unmet emotional needs.25:49 Skipping steps and seeking deals is common.28:06 Client understanding time and cost relationship.31:39 Questions to ask for ensuring a good fit.35:16 Issue with site visits not leading to jobs.36:12 Focus on high probability sites for closure.41:11 Discussing business progression with coach before call.45:41 Goal is to run business without involvement.47:23 Build a top call handling team now.Resources:Visit the Power Selling Pro’s website at https://www.powersellingpros.comStay social with Brigham on LinkedIn at Barry Gates or Brigham Dickinson (owners)Keep in touch with Brigham at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 407Sell Unafraid: Peel, Don't Pounce | ft. Tom Reber | Ep.407
In this insightful episode, discover the key to successful contractor customer relations with tips and strategies to build and maintain lasting client relationships. Learn how to effectively communicate with customers, establish trust, and create a positive experience that leads to repeat business and referrals. From unexpected intentional touches (UITs) to unique sales processes, this episode is packed with practical advice to help contractors stand out and build strong connections with clients.#ContractorCustomerRelations #BuildClientTrust #CommunicationSkillsWatch the video version of this podcast at https://youtu.be/LG947hW1nrUDiscussion Points: 00:00 Part 2: Building customer relationships and sales.03:29 Sales success lies in discipline and focus.07:14 Leads may not be ready to engage.10:52 Reality show pickup shoots require memorisation, annoys.13:15 Salesperson ignores coaching, leading to subpar venue.19:31 Set new standard, eliminate mediocrity, success inside-out.21:31 Maintain daily habits for agile goal setting.26:50 Wedding planner made assumptions, missed important details.28:32 Genuine curiosity leads to successful sales interactions.33:01 Sales processes should focus on empathy and communication.35:03 Unique differentiator: preplanning avoids common contracting issues.37:41 Acknowledgment of email, promotion of Tom's content.Resources:Sell Unafraid with Tom Reber here: https://thecontractorfight.com/sell-unafraidVisit The Contractor Fight website at www.thecontractorfight.comGet social on Instagram at @contractorfightStay in touch with Tom here: [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
Ep 406Sell Unafraid: Success is an Inside-Out Game | ft. Tom Reber | Ep.406
Discover the power of Trade Business Growth Strategies in our latest episode featuring Tom Reber from The Contractor Fight! Dive into expert insights on how to boost your contractor business through innovative growth techniques. Join Tom as he reveals the secrets behind efficient contractor marketing, increasing leads, and mastering sales strategies. Whether you’re just starting out or looking to scale up, these actionable tips from a seasoned professional will set you on the path to success. Don't miss out—tune in now and transform your trade business today!Watch the video version of this podcast at https://youtu.be/H9y7Mj5Dq4oDiscussion Points: 00:00 Long search, found purpose in The Contractor Fight.06:40 Overwhelmed by information, but learning to apply.13:09 Book "Sell Unafraid" emphasises discipline for sales success.18:40 1-on-1 coaching setup, misses client's priorities.23:42 Prioritise self-care and relationships for success.28:21 Daily decisions impact goals, prioritise control.36:12 Long-term projects require patience and nurturing.39:50 TV show pickup shoots used to annoy.45:50 Maximise control, win the morning, enhance sales.48:29 Set a new standard, success inside out.57:31 The importance of genuine curiosity in sales.01:02:54 Consulting on unique selling points and differentiation.Resources:Sell Unafraid with Tom Reber here: https://thecontractorfight.com/sell-unafraidVisit The Contractor Fight website at https://www.thecontractorfight.comGet social on Instagram at @contractorfightStay in touch with Tom here: [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 405Navigating Employee Expenses With Confidence | ft. Daniel Simon | Ep.405
Discover how to streamline your contracting business with Daniel Simon of Coast in this enlightening episode. Dive into the world of smart fleet management and innovative expense cards designed to optimise your operations, reduce costs, and enhance control over your fleet expenses. Learn how modern technology can transform your approach to managing field expenses, from fuel to supplies, with real-time insights and customisable controls. Whether you're a small contractor or manage a large fleet, this episode is packed with valuable tips for boosting efficiency and profitability.Watch the video version of this podcast at https://youtu.be/WFGuj0hqdpYDiscussion Points: 00:00 Outdated fleet cards hinder flexibility, data reliability.04:19 Identifying and preventing misuse of fleet cards.08:25 Fleet card with mobile authentication and alerts.12:48 Special fuel cards limited to specific locations.14:14 Precise credit card controls for business expenses.18:42 Coast offers 1% cashback on nonfuel.21:01 Partnership with Visa for global market expansion.25:22 Enormous potential for technology innovation in businesses.27:19 Encouraging listeners to visit coastpay.com, interactive dashboard.Resources:Visit Coast website at https://coastpay.com/Keep in touch with Daniel at [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 404Managing hazardous material on site | ft. Taryn Toic | Ep.404
Dive deep into the critical aspects of on-site hazard management with Taryn Toic, an expert in handling hazardous materials. This episode covers everything from asbestos safety to silica and lead exposure control, offering tradies and contractors vital information to protect themselves and their team. Learn about the latest in safety protocols, the role of technology in enhancing workplace safety, and the importance of proper hazard management strategies. Essential viewing for anyone in the construction industry looking to improve their on-site safety practices.#OnSiteHazardManagement #AsbestosSafety #ConstructionSiteSafetyWatch the video version of this podcast at https://youtu.be/v0rcPFTA1GMDiscussion Points: 00:00 Awareness of hazards in building construction important.06:17 Residential asbestos assessment now required in British Columbia.08:54 Importance of asbestos awareness in everyday trade.11:49 Employers and contractors need exposure control plan.16:27 Disturbance of asbestos and silica requires control. Hazards have long latency period.18:43 PPE is essential for worker safety.20:52 "Don't be jealous of the unbearable heat."Resources:Visit The Aura Health & Safety’s website at https://www.aurahealthsafety.com/Get social with Taryn at https://www.linkedin.com/company/aura-health-and-safety-corporationStay in touch with Taryn through [email protected] Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 403How to win local council contracts | ft. Jason Cooney | Ep.403
Unlock the secrets to winning local council contracts with Jason Cooney of The Tender Team in this insightful podcast episode. Learn from experts how to navigate the tender process, from writing winning bids to understanding council requirements and streamlining your business processes for success. Whether you're new to government contracts or looking to improve your strategy, this episode offers valuable insights and practical tips to help your contracting business thrive. Don't miss out on the opportunity to transform your approach and secure more council contracts.Watch the video version of this podcast at https://youtu.be/UrpKyeRQLywDiscussion Points: 00:00 Tender terms require accepting, check insurance before committing.06:14 Maintenance personnel require 60-minute response time.06:44 Government contracts require insider knowledge for success.12:43 Request for safety, quality, and local support documents.14:08 Discussing technology trends and tender submission processes.17:22 Showcase past work to align with contract.20:09 Sign up with local councils for tenders.23:18 Traders dislike paperwork, but offer valuable information.28:22 Filter tenders, reach out to local authority.31:43 Debrief call reveals helpful bid information.32:24 Finding good tender writers is hit or miss.Resources:Visit The Tender Team’s website at https://www.thetenderteam.com.auGet social with Jason at https://au.linkedin.com/company/tsaksconsultingStay in touch with Jason through [email protected] our blog on this podcast here: https://www.thesiteshed.com/winning-strategies-council-contracts-tradies-jason-cooney/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 402How to close more deals with a killer sales process | ft. Weston Zimmerman | Ep.402
Wrap up our "How to Thrive, Not Just Survive" series with this deep dive into contractor sales process excellence, featuring insights from Weston of SynkedUp. This episode is a masterclass in leveraging software to streamline your business operations from quoting to financial control. Learn from real-life experiences on nurturing leads, overcoming objections, and evolving sales techniques for the modern contracting landscape. A must-watch for contractors ready to transform their approach and achieve lasting success.#ContractorSoftware #SalesStrategies #LeadGenerationWatch the video version of this podcast at https://youtu.be/XQl555vUAhUDiscussion Points: 00:00 Episode Highlight01:54 Growth increases costs, set higher minimums.05:27 Insight on sales process and closing deals.08:15 Clarify ROI for transitioning businesses to growth.11:03 Emphasise sales process discovery, metrics for success.15:04 Efficiency is key, avoid wasting everyone's time.17:13 Focus on vetted site visits for profit.20:36 Clients need to understand project dynamics.25:03 Candidate left negative reviews after job rejection.28:36 Filtering leads with consultation fee improved sales.31:45 Streamlined quoting process drastically reduces turnaround time.33:01 Solar industry professionals can anticipate project needs.37:11 Client increased job acceptance rate from 15% to 100% using remote sales process.42:26 Interactive visual form for products and services.43:39 "People often do not know what they want."47:31 Navigating client expectations, budgets, and confidence.Resources:Watch Part 1 of this series at https://youtu.be/fsUXnvg73z0Visit SynkedUp website at https://synkedup.com/Get social with SynkedUp using handle @synkedupGet in touch with Weston at [email protected] advantage of their free resources at https://synkedup.com/resources/ https://synkedup.com/podcast/ https://www.buybackyourtime.com/Read our blog on this podcast here: Insert blog link here Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 401The two ways contractors lose or make money on jobs | ft. Weston Zimmerman | Ep.401
In this episode of The Site Shed, join us and our guest Weston from SynkedUp as we delve into the transformative power of contractor software solutions. Learn how the right technology can overhaul pricing, scheduling, and financial management, driving efficiency and profitability in the contracting world. From overcoming industry resistance to embracing data-driven decisions, this episode is a must-watch for contractors aiming to enhance operational effectiveness and steer their businesses towards sustained growth.#ContractorSoftware #BusinessManagement #FinancialPlanningWatch the video version of this podcast at https://youtu.be/fsUXnvg73z0Discussion Points: 00:00 Grew up working at landscaping company, developed software.06:52 Podcast discussing new product competing with fleet systems.08:14 Microwave business success: Maths or production accuracy.11:39 Plumber describes outdated invoicing process, embraces modernisation.13:51 Identify expenses by project sections for contractors.19:19 Risks of estimating without accurate gross profit.22:52 Landscape businesses retain employees by year-round pay.25:15 Zooming in on production capacity is crucial.27:03 Show notes will include links for reference.Resources:Visit SynkedUp website at https://synkedup.com/Get social with SynkedUp using handle @synkedupGet in touch with Weston at [email protected] advantage of their free resources at https://synkedup.com/resources/ https://synkedup.com/podcast/ https://www.buybackyourtime.com/Read our blog on this podcast here: Insert blog link here Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 400Transforming Leadership & Productivity: Matt's Personal Evolution | ft. Matt Jones | Ep.400
Welcome to the 400th episode of The Site Shed! Our host, Matt Jones, takes the spotlight in this milestone episode as he shares his personal journey of reflection, growth, and redefining priorities. From ditching Instagram to seeking clarity in an Ayahuasca ceremony, Matt's quest for increased productivity and focus is at the forefront. He delves into revamping his business operations, embracing leadership development, and setting the stage for larger goals. Join us as we explore the invaluable insights and powerful strategies that have shaped this monumental episode, and stay tuned as we seek your feedback and reviews for future content.#TheSiteShed #PersonalDevelopment #LeadershipEvolution #ProductivityEnhancementWatch the video version of this podcast at https://youtu.be/VhKh24hWFssDiscussion Points: 00:00 Podcast host discusses value of business information.05:51 Empower team, stop procrastination, make faster decisions.07:33 Deleted Instagram for lack of value and productivity.12:40 Taking personal time is essential for well-being.17:10 Embrace growth, avoid mediocrity, plan for success.20:37 Ensuring team success through effective onboarding.24:08 Continuous improvement through self-awareness and action.26:18 Plan and break down business goals effectively.28:45 Encouragement to take action and join groupResources:Visit Tradie Web Guys website at https://www.tradiewebguys.com.auRead our blog on this podcast here: Insert blog link here Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Ep 399How quoting and estimating fit into your tech stack | ft. Clinton Cowin | Ep.399
Join us for an insightful episode with Clinton Cowin of Tradiepad as we dive into how quoting and estimating technologies can revolutionise the trade industry. Learn about integrating these crucial processes into your tech stack, enhancing accuracy, and driving business growth. Discover the impact of tech on traditional quoting methods and how modern solutions can streamline operations, reduce errors, and elevate customer satisfaction. Don't miss Clinton's expert insights on leveraging technology for success in the trades.Watch the video version of this podcast at https://youtu.be/V4FjOELEDnIDiscussion Points: 00:00 Episode Highlight05:57 In marketing, new software combines multiple functions.07:40 ServiceMate discovery sessions open users' eyes.12:03 Discussing technology's role in client communication process.14:58 Clients benefit from project kits, and efficient pricing.19:07 Complete on-site sales process with payment facility.21:51 Analyze job data to find ideal clients.26:16 Customise communication methods based on customer preferences.29:03 ServiceMate is easy but has limitations.32:07 Client communication and customisation at every stage.36:37 The Foundations ProgramResources:Learn more about estimating and quoting with TradiePad at https://www.tradiepad.com.au/quoting-estimating/Visit TradiePad’s website at www.tradiepad.com.auStay connected with Clinton at [email protected] social with Clinton with the handle @tradiepadRead our blog on this podcast here: https://www.thesiteshed.com/ldigital-transformation-quoting-estimating-clinton-cowin/Read our blog on this podcast here: Insert blog link here Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Quoting and Estimating: Trade Secrets to Master | ft. Clinton Cowin | Ep.398
Join us in a groundbreaking episode with Clinton Cowin from TradiePad, as we dive into the essentials of quoting and estimating for trade businesses. Discover how to refine your quoting techniques and estimating strategies to drive growth and profitability. Clinton shares his expertise on leveraging technology to streamline your processes, ensuring you stay ahead in the competitive trade industry. Whether you're new to the business or looking to enhance your skills, this episode is packed with invaluable insights.#QuotingTechniques #EstimatingStrategies #TradeBusinessGrowthWatch the video version of this podcast at https://youtu.be/-ZkSxgTje7UDiscussion Points: 00:00 Tech revolutionised tradies' businesses, helping thousands succeed.03:39 Early adopters embraced technology for efficiency gains.09:21 Break down labour and materials for project estimation.12:10 Break down quotes into labour and materials.14:06 Job management systems offer detailed quote control.17:53 Traditional vs modern workflow, client interaction changes.21:47 Turn site visit into a sales call.23:48 Video meetings widely accepted due to COVID.28:49 Nurturing leads, closing opportunities, and retaining contacts.30:36 Prioritise client re-engagement for business profitability.35:52 Emphasise the importance of accurate customer data.37:24 Challenges in migrating contact lists and cleansing.Resources:Read about the Best Quoting Software for Tradies in 2024 at https://www.tradiepad.com.au/best-quoting-software-for-tradies/Learn more about estimating and quoting with TradiePad at https://www.tradiepad.com.au/quoting-estimating/Visit TradiePad’s website at www.tradiepad.com.auStay connected with Clinton at [email protected] social with Clinton with the handle @tradiepadRead our blog on this podcast here: https://www.thesiteshed.com/ldigital-transformation-quoting-estimating-clinton-cowin/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Crafting Leaders: Empowering Growth in the Trades Through Development | ft. Ginine Capozzi | Ep.397
In this enlightening episode of The Site Shed podcast, we delve into the art of leadership development to empower growth within the trades. Featuring Ginine Capozzi of KnowledgeForce Consulting LLC, we discover invaluable strategies for leadership development, employee empowerment, and driving true profitability through professional development. Ginine shares her expertise on transforming trade professionals into visionary leaders who can navigate challenges and lead their teams to success. Tune in to learn how you can foster a culture of leadership and growth in your business.#LeadershipDevelopment #EmployeeEmpowerment #TradeIndustryGrowthWatch the video version of this podcast at https://youtu.be/uCAhbe1QCkUDiscussion Points: 00:00 Episode Highlight03:18 Engineers misunderstanding on-site work, drawing inaccuracies.08:54 Advise on developing and scaling companies effectively.12:39 Gain insight through 1 to 10 scale.14:45 Reading book, implementing frameworks, planning future meetings.18:44 Career paths involve trade-offs, skill acquisition.22:45 Align learning with business strategy for success.25:06 Implemented a scorecard system for businesses' defined outcomes.27:06 Adapting training for efficient talent investment processes.31:36 Assessing skills, content inventory, evaluating learning options.34:49 Leadership requires desire, adaptability, and structure.37:53 Importance of strategy in designing training content.40:14 Accountability and coaching for tying training to work.Resources:Get a complimentary 30-minute intro conversation with Ginine at https://www.gininecapozzi.com/Get a free resource on Indetifying Metrics to Define your L&D Focus at https://www.thesiteshed.com/resourcesVisit KnowledgeForce Consulting’s website at www.knowledgeforceconsulting.comGet social with Ginine on LinkedIn at https://www.linkedin.com/in/gininecapozzi/ and on YouTube at https://www.youtube.com/@trainingreimaginedKeep in touch with Ginine at [email protected] our blog on this podcast here: https://www.thesiteshed.com/leadership-development-trades-ginine-capozzi/ Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Empowering employees to make decisions and drive growth for true profitability | ft. Tina White | Ep.396
In this special episode, join Tina White from Panoramic Academy as we explore the pivotal role of employee empowerment in driving business growth and achieving true profitability. Discover actionable strategies to harness the potential of your team, foster effective decision-making, and propel your business forward. Tina White sheds light on the transformative power of trusting your team and setting the stage for sustainable growth. Dive into the conversation to learn how empowering your employees can lead to remarkable results and a thriving business.#EmployeeEmpowerment #BusinessGrowth #ProfitabilityImprovementWatch the video version of this podcast at https://youtu.be/sCkSGdCYdTwDiscussion Points: 00:00 Episode Highlight04:17 Who is Tina White08:38 Profit first helps business owners stay focused.13:34 Delegate with trust, train making decisions.16:04 Prefer procedures with guiding principles; allow flexibility.17:51 Advantages of creating systems and processes.23:46 An organisational chart helps understand structure and plan.26:14 Discussing employee growth and promotion within the company.29:41 Initial weirdness leads to increased productivity and freedom.34:27 Notebook for recording questions, teaching systematically, mentor.35:35 Give a second chance, mentoring, grace, delegate wisely.38:42 Express gratitude, encourage feedback, provide contact information.Resources:Take control of their finances, even if you're not a numbers person. - https://www.panoramicacademy.com/growVisit Panoramic Academy website at https://www.panoramicacademy.com Get social with Tina at @tinapwhiteConnect with Tina at [email protected] our blog on this podcast here: https://www.thesiteshed.com/employee-decision-making-growth-to-profitability-tina-white Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

How Joe's solar business went from $2MM to $4MM in 12 months | ft. Joe Deionno | Ep.395
Join us in this special episode as we uncover the electrifying success story of Joe's electrical company in the solar industry. Dive into Joe's transformative journey, exploring how he harnessed the power of solar success to scale his business and make a significant impact in the renewable energy sector. From the initial challenges to the innovative strategies that led to his company's growth, this episode is packed with insights and inspiration for aspiring entrepreneurs and industry professionals alike. Highlights of the episode include:- Joe's unique approach to business growth and solar success- Overcoming hurdles and navigating the fast-paced solar industry- The power of effective team building and company culture- Embracing change and innovation for long-term successFor more insightful stories and industry tips, subscribe to our channel and don't miss out on the journey to solar success. #SolarSuccess #BusinessGrowth #ElectricalEntrepreneurshipWatch the video version of this podcast at https://youtu.be/LyICa5BN0XwRead our blog on this episode: https://www.thesiteshed.com/solar-success-story-joe-deionno/ Discussion Points: 00:00 Ignore haters, have fun with content.04:51 Listening to podcast led to successful collaboration.07:29 Growth from two to ten employees in 12 months.10:38 Wearing many hats in a growing business.14:49 Struggle led to growth and culture emphasis.16:14 Hiring based on values and teamwork culture.22:08 Expand sales teams, target new markets, improve administration.24:16 Coaches help with setting and achieving goals.28:45 Improving website for SEO, then into paid work.30:16 Importance of SEO in comprehensive marketing strategy.33:22 Early communication challenges in deploying growth systems.36:45 Inquiring about bundling products for higher sales.39:56 Focus on selling the outcome, not system. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

How Shae doubled his solar business in 4 months | ft. Shae Jarvis | Ep.394
Join us in this inspiring episode as we delve into Shae Jarvis's journey to solar success with his electrical company. Discover how Shae transformed his business, navigated the renewable energy industry, and harnessed the power of solar to create a thriving enterprise. This episode is a must-watch for aspiring entrepreneurs and business owners in the solar and electrical industries. Learn from Shae's experience and get valuable insights into building a successful solar business.Key points covered:- Shae's journey in the solar industry- Strategies for growing a solar business- Challenges and solutions in the renewable energy sector- Lessons learned and success tips for entrepreneurs#SolarSuccess #BusinessGrowth #RenewableEnergyWatch the video version of this podcast at https://youtu.be/XJtBw3WLKNQRead our blog on this episode: https://www.thesiteshed.com/solar-success-story-shae-jarvis/ Discussion Points: 00:00 Discussion on embracing change in business culture.05:14 Summarising 5 months of working together, pain points.09:48 Embrace slow learning, then scale for success.13:34 Improved sales process through thorough customer qualification.15:37 Maximise conversions by reducing unnecessary site visits.20:04 Consistent lead flow allows for non-desperation.23:01 Scheduling fee pressures customers to make decisions.25:53 Increase deposit price with structured scheduling fee.28:27 Maximise team potential, find optimal pricing.32:04 Recruiting apprentices is advantageous for unlearning issues.37:05 Emphasising the importance of proactive quality control.39:40 Documentation, roles, equipping, organisational chart, forecasting, development.43:04 Encouraging adopting vision for business growth. Reach out. Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed

Top 10 Site Shed Podcasts of 2023: Key Business Insights | ft. Matt Jones | Ep.393
Dive into our special episode showcasing the Top 10 The Site Shed Podcast Episodes of 2023. This compilation features the most insightful, engaging, and innovative discussions from the year. From deep dives into trade industry trends to practical entrepreneurial strategies, these episodes are a must-listen for anyone in the business and trade sectors. Tune in to gain valuable knowledge and inspiration to elevate your business strategies. Highlights include:- Exclusive insights from industry leaders- Innovative strategies for trade businesses- Tips for effective entrepreneurship and leadership- Real-life success stories and case studiesDon't forget to subscribe for more valuable content and check out the full episodes for in-depth discussions. #Top10Podcast #BusinessInsights #TradeIndustryWatch the video version of this podcast at https://youtu.be/6LGj4RO1gjUDiscussion Points: 0:00 Seasons Greetings!00:32 Top 10 - Episode 372 - Step Aside, Boss: 5 Leadership Commitments for Empowering Your Team01:27 Top 9 - Episode 383 - Virtual Estimate Techniques: Boost Profitability and Expand Your Sales Team Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed