The Opportunity Matrix - How to Spot Great Opportunities

The only thing ever constant in this world is change, and the same is true for trade businesses. The market just continues to evolve and it will keep evolving. So, you need to either go with the evolution or get left behind and watch your business go down the drain.

Today, I felt inclined to do a podcast that would help trade business owners spot great opportunities within their vertical. Most of the time, we find it hard to catch up with new trends that we tend to miss out on opportunities. We need to capitalise on these emerging trends, but how?

Let me show you how through this simple framework I’ve put together. You can use this for your business to ascertain whether or not potential opportunities are going to be a hit or a miss. Let’s get into it!

Discussion Points: 

• 0:00 Opportunity Analysis
• 1:54 Welcome to the podcast
• 2:27 Prelude to the topic
• 8:42 Question # 1: Is there a specific market avatar for your product?
• 9:11 Question # 2: Is there market awareness?
• 9:24 Question # 3: Is there market potential?
• 9:44 Question # 4: Does it support a trend?
• 10:07 Question # 5: Has this technology been around for 12 months?
• 10:54 Question # 6: Are there competitors?
• 11:28 Question # 7: Does it have supporting services? Or cross-sell opportunities?
• 13:16 Question # 8: Does it require certification and compliance?
• 13:40 Question # 9: Are there financial incentives?
• 14:13 Question # 10: Are there environmental advantages to this product?
• 16:09 Bonus Question: What’s the net profit of this specific product?

Resources:

• Lead Magnet: https://docs.google.com/document/d/14_9lauJLEYIW8ohEW9gQa42KgDW84j0am75Isfn9h-E/copy
• The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)
• Go to https://tradie.wiki/grow and use the code: SITESHED
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 🎧 🎧  Click here 🎧 🎧

Thank you for tuning in! 

If you enjoyed this podcas

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed