The P.T. Entrepreneur Podcast

Happy Thanksgiving to everyone! I appreciate you listening and today I wanted to tell you three things that I am thankful for. Hopefully, you are spending quality time with your families after this weird year we have all experienced. Enjoy! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Is there ever a right time to take a chance on yourself? You don't ever want to look back on your life and career and wish you had taken a chance on yourself. This is an all too common regret that people have and today I want to address how we can overcome some of these fears we have that hold us back from achieving the things we want in life. Enjoy! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

What are you worth? How much should you get paid? These are some of the things you should always be thinking about as an entrepreneur. I go over this and how simple economics play a big part in how you are paid as a clinician. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

These three core beliefs that I am going to go over today are not the only ways to be successful in a cash practice, but they are certainly the three that we see across the board having the most success. We've directly helped over 500 cash practices grow their businesses, so we have a lot of data to back this up. Enjoy! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

The book The Talent Code, is a book I read about 7 years ago and it is a book I picked up when I was working on being a better communicator. I re-read this book recently and it is absolutely worth reading. The book is about acquiring skills in a more efficient manner to help with skill development in whatever you're doing. In this episode, I go over how I think doing these things will help you grow as a professional. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today, it's story time. I hope what you get out of this story is some inspiration and motivation from the journey that this individual has taken in this story. I hope this encourages you to take a chance on yourself just as this person did. This person had a goal of spending more time with her daughter while working for herself out of her home. I breakdown how she accomplished this on today's episode! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today, we are talking about local marketing and a couple of things I have learned from a marketing standpoint from a local wine store in my neighborhood. How can you create a "reason why" campaign to tie people to you? Creative marketing tactics can give you a massive leg-up in the success of your business. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

This week, I am discussing a measurable goal that Yves, Jerred, and myself came up with for where we want to take our business and how this is going to help clinicians in the PT industry. In the short term, we want to help clients that we work with bring in 100 million dollars a year. In the long term, we want to get that to 1 billion dollars. I explain why this is important to us and how we are going to get there. Enjoy! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today's episode is for all of you side-hustlers out there. If you are wanting to go full-time in your business and focus on your own clinic but you are nervous, you need to hear this. There is a side-hustle trap that nobody wants to talk about and I wanted to break this down a bit today. o you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

There are many stages of business that you will experience and something I want you to think about is what stage you are in. If you are in the planning stage, I want to help you get out of that stage and move on to starting your business. In business, you need to be aware of when you have tapped out your skill-sets and when you need to begin to outsource these skills in order to grow. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Which platform is better for marketing dollars: Instagram ads or Google ads? My response to this is it depends. When you're looking at marketing, you should look at it like an investment instead of a cost. All advertising platforms that I have tried work. Once you understand how to advertise, you can have success with these platforms as well. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

In this episode, I highly recommend you grab a pen and some paper, because we are taking a deep dive into investing. Investing is more than just putting your money somewhere and hoping it makes you rich. It is just understanding some basic financial principles, how money works, how to leverage debt properly, what kind of debt is good, what kind of debt is bad, and how to look at some basic numbers. We will get into much more of this on this episode! Enjoy. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Welcome back to another edition of the PT Entrepreneur Podcast! One of my least favorite things to work on is learning how to become patient. If you're really ambitious like myself, you probably struggle with being patient. This trait can be a positive and it can also be a negative. It is very difficult to give things enough time to develop but I wanted to share with you why you need to learn how to become even more patient if you want to become successful. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On this episode of the PT Entrepreneur Podcast, I am talking about things you can do online that don't have to do with tele-health. I received a few questions on Instagram about what we can do as clinicians so I wanted to go over how we can use our skills in different ways online. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today is another quick hitter that can be super beneficial to you, your business, and your personal business. It is something that one of my business partners has been doing for a while now and it is proven to go a long way with how successful you can be in business and in life. What I am talking about is having a weekly financial meeting for yourself and your business! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On this episode of the PT Entrepreneur Podcast, I am talking about something that is an issue for a lot of us and that is student debt. The cost for education is very high and this causes a major pain-point in pursuing success in our businesses. I wanted to do an episode for you all where I discuss the contrarian view of not paying off your student loans early and why this is. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

What is up, everyone? Today, I wanted to introduce our new podcast sponsorship, PT Everywhere! I get into why I felt compelled to partner up with them, and why I think they can be so important in helping scale your business. They are the all-in-one solution for your cash-based physical therapy clinic! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

The importance of anticipation in your marketing is something that can prove to be extremely beneficial. Today, I go through a few examples of marketing tactics I have had success with that use anticipation during the launching process. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today, I wanted to touch on my past experience with someone I was in the Army with in Hawaii. This person was a twin brother and I wanted to share the two different paths in life that he and his twin brother chose to go down. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Planning. It's something I used to hate but it is a skill that you acquire over time and one that I think you need to have in order for you and your business to be successful. You can hustle your way to success on your own, but when you want to build that into something more, you need to hone in this skill. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Some of you have had questions in regards to what direction you should go now considering how different things are during the current pandemic. I wanted to summarize a few of these questions for you all and give you something to think about. Where should you go from here? Is my business over? Should I start a business at this point? These are a few of the questions I wanted to address today. Enjoy! Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today's episode is an exciting topic for me to cover and it's something I've been wanting to go over for a while so here it is. These are some of the most common objections I hear from clinicians' when dealing with re-investing into themselves and their businesses. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

What is up, everyone? Welcome back to another edition of the PT Entrepreneur Podcast! Today, we are talking about cell phone towers. This may seem a little strange and you're probably wondering what this has to do with physical therapy but I'll share a little story for you today so this makes a little more sense. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today, I am talking about something that I wish I would have known six years ago when I started my business. It would have helped me and my business a ton to have better clarity on something called the Clinical Value Pyramid and that is what I will be going over on this episode. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today, I am going to go over one simple sales tweak that you can add in to your sales process that will help you increase your conversions. Recently, at my practice we added a new clinician. Part of our on-boarding process is going over our sales training which I dig a little deeper into on this episode. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today, I wanted to talk a bit about the current state of physical therapy as it pertains to the current pandemic. Considering all of the negativity that is being thrown around in terms of the job market and insurance, I wanted to give you all some perspective in terms of how I am looking at everything. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

The other day while swimming a few laps back and forth it got me thinking about how similar swimming and business are. With repetitive exercise, I can sometimes have moments of clarity and I definitely had this the other day while swimming. In business, ask yourself this: are you just fighting the water or are you actually moving gracefully and focusing on the right things? Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On this episode, I am talking about the power of thought and what you turn your attention to and why it is so important. There are some things that I just inadvertently did the right way which I think led to some really positive outcomes in my life. I think if you apply this positive thinking to your own life, you will experience similar outcomes. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Today's episode is a portion of a conversation that I had on one of our coaching calls for our Clinical Rainmaker coaching program. The topic is relevant for the current pandemic and how you need to go about getting clients' back into the clinic. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On today's episode, I am joined by one of my business partners, Jerred Moon and we are talking about how to kill comfort. Jerred recently wrote a book called Killing Comfort and it is all about how to improve your mental resiliency and how to really change yourself physically, mentally, and to sharpen yourself for the challenges that come in life. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

What's up, everyone? Today's episode is going to be super tactical, and something you can start doing right away. I didn't have any formal business education, but I knew going into my final year of the Army that I didn't want to be in the Army anymore. I needed a way to educate myself and develop a business skill set to go into private practice and here is what I did. Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On this week's episode, I am joined by Adam Loiacono, who is the director of rehab for the Phoenix Suns, formerly of the Atlanta Hawks. Before that he was a strength & conditioning coach for the New England Revolution. I had a chance to pick his brain a little bit on how he is navigating the pro community during this strange time and how he is handling the NBA Bubble in Florida. Reach out to Adam: Via Instagram: @adam.loiacono

Today's episode is taken from a video my business partner, Yves Gege, did on his Instagram and it's all about creating engaging online content. We've been getting a lot of questions about this and thought we should address it. It all starts with finding the problem and delivering a solution. Check out Yves Instagram: @ptbiz Not a member of the PT Entrepreneur Facebook Group? Follow the link below! https://www.facebook.com/groups/ptentrepreneur/

Today's episode is with myself and Yves Gege and it was taken from another Facebook Live from our PT Entrepreneur Facebook group. If you have not already joined the group, please head to the link below to join 3,200 of your fellow PT Entrepreneurs! Yves and I get into some of the books that inspire us as entrepreneurs and business owners. We see books as a way to gain valuable information and a very low cost and wanted to share some of our favorites with you all today! PT Entrepreneur Facebook Group: https://www.facebook.com/groups/ptentrepreneur/

Today's episode is a follow-up to episode 310, 'Why Is The Start So Hard', so if you have not listened to that episode please go ahead and do so. This episode is a follow up to the same person I was having a conversation with and what is cool about this episode is you get to hear some of the gains he is making in his business. You can hear a change in the tone of his voice and notice that he has been working on some of the right things. I think you will enjoy hearing these successes he has had.

Today's episode is a book review I am going to do on a classic book by Ernest Hemingway and some lessons I have learned from it. That book is The Old Man and The Sea and it tells the story of a battle between an aging, experienced fisherman, Santiago, and a large marlin. Enjoy! Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

We had a question come through our Athletes' Potential Instagram account and this had to do with certifications as a clinician. How much do our patients care? Is it really worth obtaining and keeping all of these certifications and how much do they really matter. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On today's episode, I had the chance to chat with my business partner, Yves Gege, and discuss his background, how he transitioned from an insurance practice to a cash practice, and some of the other entrepreneurial ventures he has been able to get in to. Reach out to Yves: Via Instagram: @ptbiz Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today, I have an interesting case study and I think it's something that some of you may subconsciously be dealing with. This view of how you see things can be very detrimental to your success and today I wanted to shed some light on this. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today's episode is a clip from a call in our Clinical Rainmaker coaching group. We do these calls every week and we get into what's really going on primarily from a marketing standpoint. Something that often comes up during these calls is where people stand from a mental standpoint and how they are managing this while trying to grow their business. I hope that gives this episode some context and I appreciate you taking the time to listen! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

On today's episode, we are talking coaching and it's something that I have been doing for a while. It is a blast for me getting to coach people up on improving their businesses and it is something I truly love doing. I appreciate you all taking the time to listen to today's episode and I hope you get a lot out of it! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

What is up, everyone? Today's episode is directly from Episode #216 from The Movement Maestro. If you did not hear this episode from Maestro On The Mic #216, you won't want to miss it again! The only difference between the most successful people in the world and yourself is mindset. Your thoughts, emotions, and actions are all connected. In order to become the best marketer and salesperson possible—and to ensure you always have clients, be it in-clinic, or your own business—you have to control your thoughts, and believe that you can and you will accomplish everything you've ever set your mind to. Check out Maestro On The Mic Podcast below: https://themovementmaestro.com/type/audio/ Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Let's talk real for a second. Are you struggling to get the right patients in the door? Feel like you're shouting into the void? Chances are, your niche and messaging might be too damn broad. In this episode, I'm diving deep into why saying "I help everyone with pain" is basically like having a Honda Pilot. Yeah, anyone can work on it, but it doesn't stand out, and you can't charge premium for it. We're talking about becoming the specialized, lifted Tacoma mechanic or the CT surgeon of the PT world: the exact right fit for a specific problem. I break down how getting crystal clear on WHO you help and HOW you help them is the key to attracting your ideal clients, building trust, and ultimately, growing a more successful practice. Stop confusing people and start connecting! 🔑 Key Takeaways: ✔️ Stop Being Vague, Get Specific: Ditch "chronic pain specialist" (nobody outside healthcare knows what that means!). Get hyper specific like "I help women with chronic back pain after having kids." Clarity cuts through the noise. ✔️ Niche Down to Scale Up: Worried about alienating people? Don't be. Focus on the niche you know you can crush (like CrossFitters when I started). Get killer results, and referrals for their spouses, cousins, and everyone else will follow. ✔️ Use the "Bet Test" for Your Niche: Ask yourself: "If I only got paid by getting this person better, who would I bet on?" THAT'S your ideal client avatar to build your initial messaging around. ✔️ Clearly Explain Your Process (The "What"): It's not enough to say who you help. You gotta clearly outline how you help them in simple, logical steps. Think: "First, we analyze your run, then we fix movement flaws, then we build a smart training plan." Context is king! ✔️ Be the Specialist, Not the Generalist: Generalists compete on price and convenience (like the in network clinic down the street). Specialists (like that high end off road mechanic or CT surgeon) attract clients seeking specific expertise and can command higher value. Choose which one you want to be. 🧠 Pro Tip: "Stop overwhelming potential patients with everything you know. They don't care about the jargon. They care if you understand their specific problem and have a clear path to solve it. Organize your steps, provide context, and watch them choose YOU." 🔥 Ready to Stop Being Generic and Start Attracting Your Ideal Patients? ✅ Nail Your Niche & Messaging: Feeling stuck? Let's talk. Book a free strategy call and we'll help you define exactly who you serve and how to talk about it. ✅ Learn the Systems: Want the blueprint we use to help PTs build thriving practices focused on their ideal clients? Check out our coaching programs. ✅ Keep Learning: Make sure you're subscribed to the P.T. Entrepreneur Podcast for more straightforward, actionable advice! 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever feel like you're grinding away, maybe even getting burnt out in the traditional PT model or that high volume clinic? Thinking about making the leap to your own cash practice, maybe starting it as a side hustle, but not sure how to make it work or when to go all in? Well, you gotta listen to this episode. I sat down with one of our awesome Mastermind members, Ziad Dahdul from Ignite Phyzio and Sports Performance out in Orange County. This dude is the real deal: sharp clinician, super high emotional intelligence, and he's navigated that exact journey. We dive deep into his story, from starting as a side hustle while working per diem home health (and knowing when that safety net becomes a trap!), to building a thriving practice focused on a killer niche: ACL rehab for busy working professionals. Plus, we get into the weeds on building relationships that actually drive referrals and why genuinely giving a damn about people is maybe the best business strategy there is. 🔑 Key Takeaways: ✔️ The Side Hustle Safety Net (and Trap): Starting with a per diem job provides security to build your cash practice without financial pressure affecting decisions. BUT, recognize when it starts holding back your growth and you need to cut the cord. ✔️ Give First, Build Relationships: Ziad built his initial patient base not with fancy ads, but by giving massive value upfront (free workshops, screens, consultations) and focusing on genuine local connections. Trust comes before the transaction. ✔️ Ask for Referrals (Strategically): Don't just hope for word of mouth. Intentionally ask happy patients for referrals around visits 3–5, when they're seeing results and feeling the value. Follow up post plan of care too. ✔️ Niche Down: Find the Underserved: Ziad saw a gap serving busy professionals needing quality ACL rehab who couldn't fit traditional PT schedules. He leveraged a digital/hybrid model to meet their needs. Find your overlooked niche. ✔️ Empathy is Your Superpower: Technical skill is important, but genuinely listening, caring, and connecting with patients on a human level (like Ziad emphasizes) builds deeper trust, loyalty, and ultimately, a more fulfilling and successful practice. Choose Column B! 🧠 Pro Tip: "Stop thinking you need complex marketing funnels from day one. Ziad's proof: focus on over delivering value, genuinely caring about people in your community, and building real relationships. That 'bullshit detector' people have is real; authenticity wins." 🔥 Ready to Build Your Own Successful Cash Practice? ✅ Grab My Book: Get the step by step playbook. It's called "F*ck Insurance" and it's FREE (just cover shipping). Go to finsurancebook.com. ✅ Connect with Ziad: Check out his killer content, especially on ACLs: Instagram @ignitephyzio (P H Y Z I O) or email [email protected] . ✅ Need Guidance & Community? Stop trying to figure it all out alone. Learn more about our Mastermind and coaching programs where we help PTs like Ziad scale their impact and income. (Link to your relevant coaching/mastermind page if applicable, otherwise implied). ✅ Don't Miss an Episode: Subscribe to the PT Entrepreneur Podcast so you catch gems like this every week! 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

In this episode, I sit down with Chelsea Matthews, founder of Catalyst Physical Therapy and Performance in Nashville. We dig into what it really takes to build a cash practice from scratch, especially when you are wired more like a visionary than an integrator. From bartending with zero business background to building a gym-based PT practice that is moving toward 90 percent digital, Chelsea shares her journey, her systems (and mistakes), and how she is learning to scale without burning out. We also talk about niching down into runners, CrossFitters, and how to stay focused when you have a million ideas but not enough time. 🔑 Key Takeaways: ✔️ Visionaries Need Systems – If you're more of a creative type, you have to find someone who loves the details. Chelsea talks about reaching that tipping point where things start falling through the cracks. ✔️ Burn the Ships – Chelsea's mindset shift: "What if I just pretend things won't go back to normal?" That mental reframe helped her go all in on digital services and problem-solve at a higher level. ✔️ Hands-Off Doesn't Mean Less Effective – Going from manual therapy to 99% hands-off telehealth didn't just work—it empowered clients more and scaled Chelsea's reach beyond Nashville. ✔️ Start With Clear Training Systems – If you're hiring your first admin, record your process now. Simple screen recordings saved in Google Drive = future training gold. ✔️ Know Your Weaknesses Before You Hire – Using tools like the Visionary/Integrator test helps you avoid bringing on someone with the same flaws you're trying to solve. 🧠 Pro Tip: "You do not need to put your hands on someone to make a difference. The best coaching often comes from clear communication and giving people the tools to fix themselves." 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved. In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now. 🔑 Key Takeaways: ✔️ Telehealth Isn't the Only Way – Stop limiting your virtual potential. Think beyond just one to one video calls. ✔️ Package Your Solution – Create a "productized service." Give it a name, bundle your expertise (visits, programming, communication) focused on solving a specific problem. ✔️ Sell the Outcome, Not Just Sessions – Clients care about getting better, not how many visits it takes. Focus your offer on the result. You get rewarded for efficiency here. ✔️ Value Adds are Key – Include things like custom programs or direct communication between sessions to make your package a no brainer. ✔️ Positioning Matters – Frame it like coaching or a unique program. This helps bypass the "insurance should cover PT" mindset people often have. They will pay cash for high value coaching and solutions. ✔️ Virtual is Here to Stay – This isn't just a temporary fix. Building strong remote offers makes your practice resilient and meets clients where they are, even post pandemic. 🧠 Pro Tip: "Stop selling time. Start selling solutions. People pay for solved problems. Package your virtual service like the answer they've been looking for, not just another appointment slot." 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever thought about ditching the traditional clinic grind and maybe, just maybe, starting a PT practice in your own garage? Sounds crazy, right? Well, Tim and Jess did exactly that. In this episode, they pull back the curtain on how they built a successful cash pay practice literally out of their home gym in Kansas City. We dig into how they manage working together as a couple, their killer local networking strategies (shout out to Jess!), and how they built a business that gives them the freedom to actually live their lives and be there for their family. If you're burned out and looking for a different path, you gotta hear their story. 🔑 Key Takeaways: ✔️ Garage Gym PT is Real: You can build a successful cash practice from home. Tim and Jess prove it's not just possible, it's effective. ✔️ Leverage Local Networking: Jess found huge success connecting with other wellness pros in their community (like that Wellness Consortium!). Do not underestimate face to face connections. ✔️ Communicate (Especially with Your Spouse!): Running a business together means clearly defining roles, expectations, and scheduling everything: work, personal time, even date nights via weekly planning. ✔️ Charge What You're Worth: They did not lowball. They priced based on value and the high level service they provide (like 90 minute evals!), attracting clients who respect that. ✔️ Design for Lifestyle First: The goal was not just profit, but time freedom to be present with family, coach kids' teams, and avoid burnout. Build the business to support your life, not the other way around. 🧠 Pro Tip: "When you work together, especially as a couple, you have to be intentional. Schedule everything, define who does what, and communicate constantly. Anything you do not talk about won't get done and will probably lead to arguments later." - Tim & Jess on making their partnership work. 🔥 Inspired by Tim & Jess's Story? ✅ Check out Restore Thrive and connect with Tim & Jess: https://www.restorethrive.com/ 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Alright team, let's talk about getting comfortable. Sounds nice, right? Wrong. Comfort is where progress goes to die. If you feel like you've hit a plateau, maybe you're just a little too settled in. In this episode, I break down this idea of "Killing Comfort," something my business partner Jared Moon covers in his killer new book. We dig into why embracing the suck, focusing on the process, and doing the hard things day in and day out is the real key to leveling up, both as a clinician and as a business owner. I share how this mindset shaped my own path and how you can use it to push past your limits. 🔑 Key Takeaways: ✔️ Comfort Kills Growth: Getting complacent is the fastest way to stall out. You gotta actively seek out challenges. ✔️ Embrace the Grind: Success isn't always flashy. Like wolves missing hunts most of the time, you gotta persist through failures and setbacks. Focus on not quitting. ✔️ Process Over Outcome (Initially): Obsess about getting better, about skill acquisition. The results will follow if you stick with the process long enough. ✔️ Do Hard Shit: Wake up early? Train when tired? Skip the extra junk food? Choose the thing that builds discipline. That's killing comfort daily. ✔️ Consistency Beats Talent: I wasn't the smartest PT in my class, but I was willing to put in the work consistently over time. That dedication pays off. 🧠 Pro Tip: "Stop looking for shortcuts. The 'secret sauce' is showing up, doing the work even when it sucks, and focusing relentlessly on getting better day by day. That's how you build something real." 🔥 Ready to Break Through & Build? ✅ Check out the book: Grab "Killing Comfort" by Jared Moon. Seriously good stuff in there. ✅ Grab MY book: If you haven't yet, get your FREE copy of "Fuck Insurance" at finsurancebook.com (just cover shipping) to nail the business side. ✅ Help Us Hit 200 Reviews! Subscribe to the podcast, leave an honest review on iTunes, and share a screenshot on your IG stories (tag me @dannymattapt)! Let's spread the word! 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today I've got Danny Laughlin from Laughlin Performance and Physical Therapy in Overland Park, Kansas on the show. Danny's a great example of someone who had a solid, primarily in network hybrid practice but saw the writing on the wall. We dive into how he's strategically shifted away from those crappy insurance contracts, dramatically increased his revenue per hour, and built out more cash based performance and wellness options. We also get into how the recent craziness pushed him to finally launch the digital side of his business he'd been planning for years. Lots of great insights here for anyone navigating the hybrid world or looking to boost their cash services. 🔑 Key Takeaways: ✔️ Insurance frustrations are real: Major issues include significant cash flow delays (waiting 30–90 days for payment) and insurance companies devaluing PT services (think $55 reimbursement for complex cases). ✔️ Shifting focus pays off: Danny went from averaging $90-95/hour with mostly insurance to $125-130/hour by increasing cash services and dropping poor contracts. That's a massive difference. ✔️ Reactivate your past clients: Running campaigns like "Open Enrollment" for wellness/maintenance packages can bring in significant cash flow (Danny signed up 30-40 people) and provide ongoing value. ✔️ Get comfortable talking price & value: Staff training on articulating value and discussing pricing confidently is crucial. Don't sidestep the money talk; own your worth. ✔️ Leverage your admin team: Train your front desk to lead with cash options and explain the benefits of private pay (more comprehensive care, focus on performance) before mentioning insurance. ✔️ Build continuity: Don't just discharge patients. Create pathways for them to transition into ongoing wellness, performance, or maintenance programs. They often want it but need the option presented. ✔️ Digital is the next frontier: Use platforms like TrueCoach to offer remote programming and telehealth. This expands your reach beyond local limitations and provides scalable options. ✔️ Challenges force innovation: The quarantine forced Danny to finally build out the digital platform they'd talked about for two years. Use disruptions as a catalyst for growth. 🧠 Pro Tip: Stop giving patients decision fatigue with too many options. Clearly state your professional recommendation for their plan of care, whether it's in person therapy, a digital program, or a continuity package. Tell them what you believe is best for them to get the results they want. Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours. Subscribe wherever you listen. Leave an honest review. I read 'em all. Screenshot this episode, share it on your Instagram Stories, and tag me @DannyMattaPT. I'll repost it! Let's keep pushing this thing forward. Thanks for listening! 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today we're ditching the theory and getting super tactical. If you've got more time than money right now and need to get clients without burning cash on ads, this episode is your playbook. I'm breaking down the straightforward, no fluff strategy we've used and seen work time and time again. It boils down to creating the right content, actually talking to people, and figuring out what they'll pay for before you build it. 🔑 Key Takeaways: ✔️ Identify your ideal client: Who would you bet on getting results for, even if you only got paid on outcome? Know them inside out. ✔️ Content is king (but simple): Figure out the top 10 questions your ideal clients actually ask. Create content answering those. Don't overcomplicate it. ✔️ Engage directly: When people like, comment, or view your stuff on Instagram or Facebook, don't just sit there. Message them directly. Start a real conversation. ✔️ Get 'em on the phone: Offer a free call. It's just a conversation to understand where they are, where they want to go, and what's stopping them. No pressure. ✔️ Test your offers live: Use these calls to float potential solutions or programs. See what resonates. Get feedback before you build anything complex. ✔️ People vote with their wallet: If nobody buys your offer after these conversations, it's probably not the right offer. Listen to what the market tells you with their money (or lack thereof). ✔️ Market research is mandatory: Stop assuming you know what people want. Talk to them, use their language, and build what they've shown they'll actually invest in. 🧠 Pro Tip: Stop building programs in a vacuum. Get on calls, talk to real potential clients, and find out what they actually need and will pay for before you invest your valuable time creating it. Test first, build second. Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours. Subscribe wherever you listen. Leave an honest review – I read 'em all. Screenshot this episode, share it on your Instagram Stories, and tag me @DannyMattaPT. I'll repost it! Let's keep pushing this thing forward. Thanks for listening! 🔥 Want to Grow Your SEO Without Burning Out? (Even though we talked organic social today, if SEO is on your radar, check these out): ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan