EP303 | Something That's Working From The Trenches
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Show Notes
Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved.
In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now.
š Key Takeaways:- āļø Telehealth Isn't the Only Way ā Stop limiting your virtual potential. Think beyond just one to one video calls.
- āļø Package Your Solution ā Create a "productized service." Give it a name, bundle your expertise (visits, programming, communication) focused on solving a specific problem.
- āļø Sell the Outcome, Not Just Sessions ā Clients care about getting better, not how many visits it takes. Focus your offer on the result. You get rewarded for efficiency here.
- āļø Value Adds are Key ā Include things like custom programs or direct communication between sessions to make your package a no brainer.
- āļø Positioning Matters ā Frame it like coaching or a unique program. This helps bypass the "insurance should cover PT" mindset people often have. They will pay cash for high value coaching and solutions.
- āļø Virtual is Here to Stay ā This isn't just a temporary fix. Building strong remote offers makes your practice resilient and meets clients where they are, even post pandemic.
"Stop selling time. Start selling solutions. People pay for solved problems. Package your virtual service like the answer they've been looking for, not just another appointment slot."
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