The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Social media's not going anywhere anytime soon so why not leverage the most popular platforms to build the business you've been dreaming about? Gertrude "Gee" Nonterah knows what it's like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that's already looking for you! In this podcast episode, we share: How Gee used social media to drive traffic to her first blog Why Gee believes in creating searchable content for YouTube Suggestions for creating relevant videos that will boost your audience How Gee shares her content on social media using thumbnails Other types of content Gee posts on social media Why consistent content and providing value can help build your business Memorable Quotes: "With freelancing, you don't need a crowd, you don't need a social media following. You just need a client, or 2 or 3, to make a full time income..." "When you're doing a service...it doesn't stop after you get the client. You have to show up and deliver and continue serving them." "I talk about searchable content but it doesn't mean non-searchable video content isn't relevant, either." "I wind up creating content around my content to drive people into that funnel so that they ultimately find my paid products." About Gee: Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator. Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers. Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch. When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie. Connect with Gee: Website LinkedIn Instagram YouTube Links Mentioned: Freebie: Free first chapter of Gee's new book, Win At Freelance Writing vidIQ TubeBuddy This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve! In this podcast episode, I share: How to know if you're making calls with an employee mindset or boss mindset My 5 Point Sales Call Strategy: 1- Guide the Call 2- Ask Questions 3- Position Yourself as an Expert 4- Allow for Follow Up Questions 5- Ask for the Sale Details about my new Mentorship Program and my secret goal for social media managers Memorable Quotes: "I want you to show up to these calls with a boss mindset and not an employee mindset." "You are a boss. You own a business. You are not an employee...when you show up like a boss, you're setting yourself up for success…" "Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…" Links Mentioned: Mentorship Program for Social Media Managers OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more! In this podcast episode, we share: How Kendra used Facebook groups to grow her business Kendra's approach to posting on social media Why providing value for your clients is so necessary Kendra's strategy for attracting new clients on Instagram What Kendra has learned by using curated and personal posts on Instagram Stories Advice for photographers using social media to build a new business Details about Kendra's Free Marketing Guide and Business Builders Membership Memorable Quotes: "I'm big on the idea of giving more than what I'm asking for in return." "I want my ideal client that's watching me on social media to feel like she's connected to me and to feel that she's getting something of value and that I'm not just selling to her all the time." "I've noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it's just that consistency that's really helpful." About Kendra: Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable. Connect with Kendra: Website Instagram Facebook Links Mentioned: Girl Means Business Free Marketing Guide Business Builders Membership This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game. Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more! In this podcast episode, we share: What conversion copywriting entails and why it's different from content writing The 4 S Formula: Stories, Scenes, Sage, Sales Prerna's approach to social media Different ways to research in order to write conversion copy Details about the Profits on Tap Incubator Memorable Quotes: "Content writing engages and educates; copywriting engages, educates, and empowers you to purchase." "Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don't just turn it into sales media instead of social media." "I'm not pitching—I'm just talking about what I'm working on." "Even if you don't have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…" About Prerna: Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. When she isn't helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini. Connect with Prerna: Content Bistro Website Instagram Facebook Twitter Links Mentioned: Profits on Tap Incubator: Free Masterclass for Service Businesses OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you! In this podcast episode, I share: The benefits of using online tools for your business Favorite online tools for branding Recommended online tools for project management Which online tools are great for delivering your services Memorable Quotes: "I found that over time, I was able to get ahead a lot faster by investing in some of these tools." "Time equals money, so if I'm not spending time fiddling around with something, I'm spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business." "My clients love that I'm using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I'm able to deliver a seamless product and a seamless client experience." Links Mentioned: Free Business Building Blueprint for Social Media Managers OnlineDrea YouTube Channel Branding Tools: Bluehost Web Host Face Bluchic Project Management Tools: Asana Toggl Paypal Dubsado Zoom GSuite Slack Service Delivery Tools: Canva AirTable Google Docs / Google Spreadsheets Traject Social Facebook Creator Studio Kapwing This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Can you believe we're halfway through 2020? Is your business where you want it to be? Whether you're just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I'd followed when I began my own social media business! In this podcast episode, I share: 1: Start with your WHY 2: Choose an angle: It doesn't have to be a niche! 3: Dive in with both feet 4: Practice copywriting 5: Focus on reporting and strategy 6: Hire a mentor 7: Talk more about what you're doing 8: Collaborate, connect, and partner with others Memorable Quotes: "If I were to start today, I would choose an angle: niche, platform, or service." "Sometimes you have to just DO in order to learn. There's no greater tool than doing." "Become so valuable to your clients that they cannot imagine their business running without you. Become a habit in someone's life. Become their go-to resource. Become embeddable." "Having a mentor is like turning up the speed dial on your success." "Get out there and talk about it: You never know who you know." "Connect with other people who have the same clients you have but are not your competitors." Links Mentioned: Free Business Building Blueprint for Social Media Managers Free Birds Podcast Buddy This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking "tell me more" and how to have necessary conversations so we can keep moving forward together! In this podcast episode, we share: What diversity and inclusion means for digital business owners Recommendations for how to be more aware of the internal work we all need to do Advice for how to share with transparency and accountability How to lower the cost for people in your community to speak up The power of asking questions and the "tell me more" method Memorable Quotes: "When we're talking about systems of oppression, we're not just talking about what's visible but about what's invisible…" "Inclusion is really where everyone feels not just that they belong, but they really feel valued for the uniqueness they bring to the table." "I do believe the work has to start with ourselves and looking at what assumptions we're making, about who we're talking to, who's even in our social networks, what voices we're hearing, what perspectives we're hearing, what media we are consuming…" "Speak from your own healing while also centering on the most impacted." "It really centers on actually not trying to educate or convince someone but really speaking for yourself." About Alethea: Alethea Cheng Fitzpatrick is Principal and Founder of Co-Creating Inclusion, a diversity, equity, and inclusion firm with a focus on shifting culture and driving equity through strategic consulting, leadership & team development, workshop facilitation, and business integration. Her mission is to help people, teams, and organizations create culture transformation through inclusion and belonging in order to co-create the conditions where all can thrive and do their best and most fulfilling work. Alethea is in her element when she has the opportunity to impact all aspects of an organization through an integrated approach that leverages her ability to deal with ambiguity while driving the work forward. She holds a Diversity and Inclusion Certificate from Cornell University, and is an MBTI Certified Practitioner and certified leadership coach. Her clients include corporate as well as non-profit organizations and private clients across a variety of industries. Alethea started her career as an architect with a BArch from Pratt Institute, and she spent almost 20 years managing workplace strategy and corporate headquarters projects for major global brands. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her 8 and 11 year old boys. Connect with Alethea: LinkedIn Co-Creating Inclusion Website Request a Consult with Co-Creating Inclusion Links Mentioned: Freebie: http://dismantlingwhitesupremacy.com For my personal reflections on confronting the truth about white supremacy, sign up for 30 Days of Courage, a series of 30 daily emails followed by weekly reflections. This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you noticed Facebook's latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges. For this episode, I'm sharing Lesson 1 from Module 8 of the Savvy Social School's new Facebook Savvy Course. I discuss important questions that'll help you determine if you're truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it's okay to think twice before you become the admin of a new Facebook Group community! In this podcast episode, I share: Questions to consider before you start a free Facebook Group My advice if you need to rethink your Facebook strategy The pros and cons of starting a free Facebook Group Details about the Facebook Savvy Course and Savvy Social School Memorable Quotes: "I know some of you want to keep your business and your personal life separate but that can be a challenge with Facebook Groups." "Ask yourself this question: If I started a Facebook Group today, do I have enough influence to get 100 members?" "It does take time and energy to nurture a free community." "Facebook is prioritizing Group content right now...they're going to show that post in the feed more so than a Facebook Page post…" Links Mentioned: OnlineDrea YouTube Channel Social Media Success Framework—Free Course This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

We've all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn't mean it has a clear message. Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty! In this podcast episode, we share: What inspired Christi to shift her social media strategy to include more participation in groups Christi's process for creating connections on social media How design and social media work together What to consider when creating your social media designs 4 Principles of a design that sells: attractive, compelling, clear, easy Suggestions for hiring your own designer Details about Christi's free assessment for your sales page Memorable Quotes: "I always think of those social media posts as something that is often like that first impression you're making to people." "A lot of people think consistent means it has to look the same. And it doesn't have to look the same, it just has to have the same vibe of your brand throughout all of your touchpoints with your target audience." "If someone's looking at your post for the very first time and has never seen any of your content before, they should get it." "You definitely want to err on the side of clear vs. cute. People have short attention spans and if they don't understand something, they'll just move on." About Christi: Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales. Connect with Christi: Website Instagram Facebook Links Mentioned: Free Sales Page Assessment Tool to Maximize Your Conversions Onlinedrea.com/102 This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you're an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first! In this podcast episode, we share: How Lee's Facebook Group helped build her business and connection to her audience The challenges and successes Lee has experienced using a Facebook Group How Lee used an email opt-in to grow her initial Facebook Group Advice for growing your online presence and credibility by using Facebook Groups How Lee planned the launch for her podcast and what happened post launch Lee's social media strategy and what tools she uses to plan her posts How Lee nurtures her online community Advice for navigating clients who need 1:1 work vs. direct messages Details about Lee's Coaching Superpower Quiz Memorable Quotes: "What really made a difference for me is when I decided it's time for me to use social media as a way to connect...and not just find clients but actually connect with people." "Show up and serve. Be generous with your knowledge. People will trust you and they'll follow up for more." "I find Instagram Stories is a great way to share in-the-moment-things so you can keep your posts a little more curated, a little more planned." "Once you've served first and then you go towards the sale, for me it's an aligned approach to it." About Lee: Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a membership site for intuitive, heart-centered coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in North Carolina with her husband, two sons, and her pug Phineas. Connect with Lee: Website Instagram Facebook LinkedIn Links Mentioned: Discover Your Coaching Superpower Quiz Onlinedrea.com/101 This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I'm excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers! In this podcast episode, I share: What challenges my business has overcome during COVID-19 Advice and recommendations for scheduling and posting Instagram Stories Where to focus marketing efforts when you have fewer resources What social media platform works best for service based companies Suggestions for how to advertising your podcast as entertainment vs. education Tips for making your social media content workflow more efficient What's up with Facebook Business Page algorithms and advice about boosting ads Advice for showing up fully present and letting go of FOMO Memorable Quotes: "The work I've been doing for the past 6 years has been laying the foundation for this moment." "Your audience will come to you and will find your posts as long as you are consistent." "Make sure your current connections are nurtured...ask a lot of questions and don't just ask one time." "Show up with humanity instead of focusing on being perfect." "When thinking about your workflow, start with one piece at a time." "Focus on who's in front of you and what's in front of you." Links Mentioned: OnlineDrea YouTube Mindfulness: The Marketing Tip Nobody Talks About Is Video Really All That Powerful in 2020? Planning Your Social Media Strategy A Quick Formula for Writing a Promotional Social Media Caption The Social Media Sales Funnel 7 Reasons Why You Should Choose LinkedIn Marketing in 2020 How to Pivot Your Social Media Messaging How to Organize Your Social Media Content Using AirTable This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most. Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips for showing up on social media during and after a launch, and the power of planning ahead so you don't feel overwhelmed by doing all the things for your online business! In this podcast episode, we share: What it means to be an online business manager and why you need one Why Tasha finally separated her coaching business from her agency business Tasha's process for moving her social media from shared to separate accounts How Tasha's team plans posts for multiple social accounts The different growth strategies used for each of Tasha's brands What metrics Tasha considers when analyzing a post's performance What steps help prepare for a launch so you can show up 100% present Recommended time frame for planning your launch Tips for using your social media stories to increase excitement during your launch Advice for anyone struggling to show up on Instagram Stories How Tasha uses social media after the launch wraps to stay connected to her audience Key roles needed to help streamline your online business needs so you can have a successful launch Details about "How She Did That" podcast and how Tasha uses social media to promote each episode and follow up with her audience Memorable Quotes: "The key to success with any campaign...you want to make sure you're touching on key events, key dates, key launch elements...you have to plan ahead a little bit." "We like to keep it super simple...nobody likes complicated." "I want them to do something with the post and not just be like 'Oh, that was nice'." "I like to ask 'What are the things people need to know or learn before they're ready to say yes to my offer?' and I backtrack from the date of the launch." "Don't disappear on your audience. Keep showing up." "As creators, we put so much energy into creating the thing that we forget sometimes WE NEED TO KEEP TALKING ABOUT IT…" About Tasha: Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an 'ordinary' life on someone else's terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she's leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the 'How She Did That' podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she's not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer. Connect with Tasha: Website Instagram Facebook The Launch Guild Website The Launch Guild Instagram The Launch Guild Facebook Links Mentioned: OnlineDrea YouTube Channel Social Media Success Framework—Free Course This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

COVID19 has created a lot of uncertainty for small business owners. However, it's very possible to find strategies that boost your brand's social media presence even as you navigate the constant changes each day seems to bring. Garrett Woods from Fullscreen explains the different trends we're seeing in social media growth, some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more! In this podcast episode, we share: How COVID19 has changed how people consume media Current social media trends and long term implications Whether TikTok is here to stay or just having a moment The growth of private messaging apps on social media How marketers and small business owners can approach data sensitivity issues Recommendations for information sources to understand how the social media space is changing Details about Fullscreen's Free Social Media Playbook Memorable Quotes: "You always see these platforms steal from the playbooks of other platforms in terms of what's working…" "Data privacy needs to be front and center...it's here to stay." "Lead with your organic strategies and it will help inform your paid strategies without the need for deeper level data tactics." "Organically, what are people watching right now that you've posted? What are they engaging with from your catalogue? How can that inform your 'go forward' strategy?" About Garrett: Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space. Connect with Garrett: Website Instagram Facebook LinkedIn Links Mentioned: Savvy Social Free Resource: Crisis Captions eMarketer Online Digital Information Source Article Behind the Numbers: eMarketer Podcast Fullscreen Freebie: Small Business Social Media Playbook This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As our dependency on the digital world increases, it's important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing? Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, that'll make your people want to stick around and recognize what you have to offer! In this podcast episode, we share: How Outgrow supports social media content and marketing Why user engagement is so important How to integrate widgets, apps, etc. to your marketing strategy Benefits of using interactive content for small business owners How to protect users' privacy and data Common misconceptions about social media Example of how to use a widget to get email addresses or other valuable data Memorable Quotes: "That's the counterbalance to being so digital and tech-focused...we don't want to feel like a number, we don't want to feel like people don't get us and don't understand our needs." "Keep your customers engaged with your content by providing a personalized value like yourself…" "I would rather you spend all your research for 2 weeks producing something of real value than actually trying to post something every day or once a week." "There's a lot of social noise because of social media...everyone just wants to be noticed and that makes it hard to be noticed." "There's so much clutter online and what's going to catch the user's eye is info-graphically presented data..." About Saksham: Dr. Saksham Sharda specialises in data collection, analysis, filtering, and transfer by the means of interactive, cultural, and trending widgets. Interactive experiences designed by him have been featured on ProductHunt, TrendHunter, TechCrunch, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, and at The European Affiliate Summit. Connect with Saksham: Website LinkedIn Instagram Facebook Twitter Links Mentioned: Example of Widget for Lead Generation Social Media Success Framework — Free Course This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you're a solopreneur trying to do it all or just now thinking about starting your online business, today's episode is full of super helpful advice to get your business where you want it to be. Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a "good" brand really looks like, why collaboration and consistency are key to growing your business, and more! In this podcast episode, we share: The power of mindset and having a coach What made Keri realize she needed a social media manager Keri's process for creating content for her brand Suggestions for professional branding shoots Advice for creating a brand online that looks good without being perfect The power of using videos for your business How Keri's team balances social media and daily work by planning ahead How to handle negativity as your online business grows Memorable Quotes: "Of course you can take great photos, it is instant---Instagram, but then having a message behind it, having a purpose, relating to people...I saw how I could use it for my business." "A lot of people struggle with that balance of you want to look polished but you want to be authentic, you want to put out great content but you don't want to be too scheduled or curated." "You're getting two people when you have a great photo and a great caption." "The reason behind using videos...is that people get to know you before they meet you…...they know you, they like you, they trust you." "Bottom line is, it's not about me. It's about getting the content out there and helping people...let go of the judgment and just post it." "It's not really rejection, it's just steps to more massive success." About Keri: It was an early understanding of the California lifestyle and broad worldview that gave Keri the ability to adapt and relate to a diverse roster of clients during her 15 year career in real estate. Keri's longtime passion for real estate developed out of a desire for connecting people to the things that they love. Careful guidance, patience and persistence are trademarks that have allowed Keri to consistently deliver to her clients needs, time after time. Her clients remain the number one priority and she offers a high level of energy to grow and maintain lasting relationships, while bringing careful attention to every step of the process; from obtaining the trust of the client, getting the offer through, to negotiating the deal with a successful closing. Keri's clients benefit from the network of agents at The Agency, its culture and global reach as well as her extended relationships with a remarkable team of educated Realtors, experienced Escrow and Title Officers, skilled Mortgage Lenders, and an efficient office staff in order to make sure every client's need is satisfied. Email: [email protected] and [email protected] Connect with Keri: Website Instagram Facebook Facebook Team Page LinkedIn This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Every time you click play on a YouTube tutorial or a product review video, you're increasing engagement for someone else's business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you're still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020! In this podcast episode, I share: What consumers say about when, how, and why they watch videos How video ads impact consumers and why YouTube is outpacing Facebook Ads How videos can be used as learning tools that influence purchasing decisions The power of mobile-friendly videos and videos with captions My personal theory about using videos to capture attention Realistic suggestions for creating quality video content without feeling overwhelmed How I plan to use video for my own business Important information about Facebook's latest update How the Savvy Social School offers support as you navigate using video to grow your business Memorable Quotes: "When we're looking at video and it's effectiveness, I want to know what consumers say about video. I want to see that data." "As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story." "If you think about how you interact with video content, even if you don't click like or leave a comment or anything, just by looking at that content, you're telling the algorithm that content is more valuable than the static images around it." "Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren't engaging with." "It wasn't polished, it wasn't perfect, but it got the top engagement of the month because I just kind of showed up as I was." Links Mentioned: 3 Part Video Series on YouTube Demonstrating Headliner Video Marketing Statistics and What Brands Need to Know Social Video Trends Consumer Report 2020 Video Marketing Statistics about Videos As Learning Tools The Latest on Facebook Video and Mobile Device Trend Digital Discovery Case Study about Using Video Captions Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More! This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you're feeling unsure if Facebook ads are for you or you're ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you're even ready for ads, and how Facebook ads are kind of like Viagra if you're eager to give your business a boost! In this podcast episode, we share: Claire's experience working with Facebook ads and starting her own ads service What to consider before you start spending money on Facebook ads Two types of spending on ads: Money and Time Ad types that are great for beginners Tips for podcasters to leverage ads to get more listeners Recommendations for tools to set up and manage ads Caution for those ready to run ads for clients Advice for anyone ready to start using Facebook ads or offering it as a service Memorable Quotes: "...You should only spend money on ads when you're already making money in your business..." "If you're not closing the sales calls that you're having, there might be a messaging issue or a pain point thing you haven't identified, ads aren't really going to fix that." "Facebook ads are like Viagra; they're definitely going to give you a lift but they're not gonna make you good in bed." "If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results." "People can come with this idea of putting in a dollar and getting two back every time, and that just isn't always the case." About Claire: Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she'll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast. Connect with Claire: Get Paid Podcast Website Instagram Facebook LinkedIn Twitter Links Mentioned: FREE 5 Facebook Ads Webinar Absolute FB Ads Course This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don't feel 100% ready. Kira Hug knows what it's like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don't know what to post on social media! In this podcast episode, we share: How Kira first got into copywriting and her journey as a business owner The story behind Kira's Copywriter Club Kira's strategy for building a thriving Facebook community Kira's approach for posting and creating conversations within her Facebook group How copywriters can use social media to share their knowledge with others Advice for how to create posts people will care about Memorable Quotes: "It was saying YES and not knowing how to do everything, either." "Once you taste what community can do for you professionally, you want more of it." "It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn't exist in the way we saw it." "If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you." About Kira: Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their 'weird' following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches. Connect with Kira: http://www.thecopywriterclub.com/ Links Mentioned: https://www.facebook.com/groups/thecopywriterclub/ http://thecopywriterclub.com/savvysocial This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even before this pandemic, social media could be a source of frustration and stress. I've had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. I'm excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again! In this podcast episode, I share: Positive and negative aspects of using social media as a business owner My experience of learning how to meditate with the Headspace app The benefits of a no-notification strategy and how to make it work for you Suggestions for approaching social media in a mindful way The power of approaching social media with more compassion Details about my new series "Social Media Unwind" Memorable Quotes: "We're all self-isolating because of coronavirus...there's almost a collective anxiety we can feel online." "After I started meditating, I was able to regulate my emotions around social media, how I approached my business and my life, and things just got better from there…" "I missed a few messages and I found out it was OKAY." "If you set yourself an intention for what you want to do with social media, the more likely you are to get it because you're able to name it." "Wrap everything in compassion...imagine a giant virtual hug you want to give to everybody." Links Mentioned: https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns https://www.headspace.com/science https://www.headspace.com/meditation/benefits http://socialmediaunwind.com This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really breaks down how to look at your data with more confidence! In this podcast episode, we share: How Rita helps businesses understand their marketing metrics Advice for those new to marketing data and how to narrow your focus on one measurement Suggestions for how to ask questions when interpreting your marketing metrics 4 Metrics to consider: Awareness, Nurturing/Engagement, Sales, After-sale/Retention How to know if the answers you get from your data are good or need more attention How to find benchmarks for your specific business marketing needs What to look for regarding organic social traffic and creating goals in Google Analytics How Rita determines what clients she works with and how her passion impacts her decisions Memorable Quotes: "There's some sort of confidence that comes with once you know the numbers, then you feel more confident to move forward…" "Get really specific about the questions you want answered, and then specifically go look for the answer to that." "Focus on that one little piece and really dig into that, rather than trying to look at all your site traffic because that's not really where insightful metrics come from…" "When we're doing any sort of measurement, we're really looking for trends and patterns over time." "Measure yourself against yourself...it's the best way to improve." About Rita: Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions. Connect with Rita: Website Instagram Facebook LinkedIn Links Mentioned: https://onlinedrea.com/mentorship https://onlinedrea.com/crisis https://onlinedrea.com/whatworks This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more! In this podcast episode, we share: What led Keba to transition from being a hairdresser to a health coach with an online program What Keba's first launch looked like on Facebook and Instagram Other types of digital offerings Keba has promoted on Facebook and Instagram What Keba's posts look like when sharing her products or programs on social media Why Keba transitioned to a business coach Keba's process for approaching social media as a business coach The mindset shift Keba wants to offer those struggling in the coaching business Memorable Quotes: "I started sharing the story, and people started asking me for help." "If you come from a place of helpfulness, if you come from a place of excitement...those two things can't beat out any other sort of strategy because you've got to be excited about it and you've got to come from a place of actually helping people." "That was the beginning of becoming a digital creator and really understanding that you can take expertise and turn it into something that people buy." "When I post, I try to always tell a story in my captions." About Keba: Keba Richardson graduated from Georgia State University with a BA in Business Economics, and has spent over 4 years in the digital space as a holistic nutrition coach. In her time as a health coach, she leveraged the online space with online courses, digital programs, products, membership programs and more. Keba is now the founder and creative director of her own consulting agency Online Biz Wizards. Keba and her team specialize in online course creation, funnel building, automation, and digital marketing. Keba and her team help coaches and consultants turn their expertise into digital products so they can earn passive income, serve more people, make a greater impact, and enjoy more freedom in their businesses. Connect with Keba: Instagram LinkedIn Website Links Mentioned: https://kebarichardson.com/monetizeyourexpertise https://www.onlinedrea.com/crisis This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social distancing doesn't necessarily mean social isolation, and it certainly doesn't mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can. In this podcast episode, I share: The need to be generous and genuine in your current offers Suggestions for asking people what they need Different ways to check in with others and with yourself Invitation to join a coaching session inside the Savvy Social School Encouragement to be the leader you're capable of being Memorable Quotes: "I want to take a moment to remind you to take care of yourself." "It's okay to go offline...there's a lot of information to process." "I want to stay informed but I don't want to be inundated." "You have to step up and be a leader and decide what's right for you and what's right for your business." "Don't disappear on your audience...this is an opportunity to connect as humans..." Links Mentioned: What Works: https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual https://drmichellemazur.com/2020/03/should-you-be-marketing-selling-during-a-pandemic.html Lacy Boggs Facebook: https://www.facebook.com/ghostbloggergb/ https://www.thepersuasionrevolution.com/ Loom: https://www.loom.com/blog/coronavirus-response Convertkit: https://convertkit.com/creator-fund This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don't always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more! In this podcast episode, we share: Why content marketing must be aligned with your business goals How Lacy used weekly Facebook Live videos to increase audience engagement Why doing your own thing can actually enhance your marketing strategy What shifts Lacy experienced in her business to become a leader How Lacy lets clients know CDA is a team effort Memorable Quotes: "Content marketing is useless if it isn't tied to your bigger business goals." "You're a leader in your industry. You wouldn't be a business owner if you weren't." "You don't have to follow the exact blueprint or formula that everyone else is doing in order to see success." "There's a huge space for quality and there's a huge space for personalization." About Lacy: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Connect with Lacy: Facebook Instagram LinkedIn Twitter Links Mentioned: https://lacyboggs.com/savvysocial This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I'm sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! In this podcast episode, I explain the 10 ways listed below: Creates a custom-fit social media plan to your business Helps you understand and research your target market Provides hashtag and/or keyword optimization Designs tailor-made social media posts Writes social media captions in your brand's voice Schedules your posts to go out on time Manages social media comments and messages Grows your audience by finding potential clients/customers/readers/listeners Creates reports that showcase your progress Aligns your social media with your overall marketing goals Memorable Quotes: "A social media strategist requires minimal guidance...you're paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan..." "Your social media strategy is your plan for success." "It shouldn't sound like a complete stranger has taken over your business. It should sound like YOU." "Consistency is the most important thing when it comes to measuring results on social media." "A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals." Links Mentioned: New Mentorship Program https://onlinedrea.com/mentorship This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they're excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook's rules about messenger marketing, and tools for having a successful messenger marketing strategy! In this podcast episode, we share: How Chrystabelle got interested in messenger marketing What a messenger bot is and how it works Examples of how messenger marketing has brought Chrystabelle success How messenger bots increase engagement with your audience Advice for where to start when beginning your own messenger marketing strategy Tips for using Facebook messenger marketing When businesses should consider using a messenger bot Recommendations for marketers wanting to add messenger bots to their suite of services Memorable Quotes: "Messenger bots bring back a lot of personalization back into marketing…" "Facebook messenger marketing in general is one of the best ways to move your audience from your social media or your list into messenger, and then convert them using engagements." "Once you know your goal, then you can start looking into the different tools that allow you to build these chat bots." About Chrystabelle: Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers engage their audience and scale up their business with Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world. Connect with Chrystabelle: https://www.instagram.com/thisischrystan/ https://www.facebook.com/thisischrystan https://twitter.com/thisischrystan https://www.linkedin.com/in/chrys-tan/ Links Mentioned: https://www.hackyouronlinebusiness.com/ https://chrysmedia.com/strategycall This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more! In this podcast episode, we share: Recommendations for outlining your marketing plan or sales funnel Questions to help determine what's working for you and what isn't The value of knowing your audience's fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client Suggestions for how to take a break from social media Why connecting with your audience is invaluable Details about Kyla's Uncomplicated Marketing Academy Memorable Quotes: "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible." "Get curious about one place and figure out what's working for you there." "How can I bring more empathy to my content and how can I demonstrate my expertise?" "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it." "The outside of your business should match the inside of your business." About Kyla: Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.) Connect with Kyla: https://www.instagram.com/kylaroma https://www.twitter.com/kylaroma https://www.kylaroma.com/ Freebie: Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business. Links Mentioned: https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When you think about PR, you might think it's only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business! In this podcast episode, we share: How Brittney started her own PR business Advice for business owners to grow their connections with others through social media Tips and tricks for getting PR and positioning yourself as an expert in your field Suggestions for leveraging your PR through social media Simple strategies to boost your online profiles to increase your credibility Why you shouldn't buy followers for your social media accounts Details about Brittney's "HARO: How to Help a Reporter Out" Tool Memorable Quotes: "Interact with the people you feel like would be your friends. It doesn't have to be you talking about your business." "Human to human connection is so important!" "You never know who knows who...sharing is a simple thing." "You never know who's landing on your social media profiles so you want to have this all-encompassing look at who you are to a new person." "Instagram highlights are built for new people to look at what you've been talking about." "The point of PR is to get your message out in front of more people." Meet Brittney Lynn Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize. Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few. She's based in Dallas, Texas with her husband and pup. Connect with Brittney: http://brittneyllynn.com/ http://instagram.com/brittneyllynn http://facebook.com/brittneyllynndotcom http://twitter.com/brittneyllynn https://www.linkedin.com/in/brittneylynn/ Links Mentioned: HARO: https://brittneyllynn.com/haro/ The PR Prompt: https://brittneyllynn.com/theprprompt https://brittneyllynn.com/andrea-jones-on-being-intentional-social-media-and-how-to-work-with-the-algorithm-instead-of-beating-it/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more! In this podcast episode, I share: The 3 W's for Promoting on Social Media: What do you sell, Who is it for, Why does it matter The ABC's of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action Tips for success at writing social media captions Memorable Quotes: "How can you slow your audience from scrolling?" "Your reader/follower has to click on 'read more' or 'view more'...so give them a reason to do so!" "Your message should be memorable like a commercial jingle." Links Mentioned: https://onlinedrea.com/free This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Maybe you've already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you're ready to increase your reach and your revenue. If you're not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from following to buying and wanting more! In this podcast episode, I share: 3 common mistakes to avoid when creating a social media sales funnel 3 areas to prepare for your social media sales funnel: audience, offer, next step 4 phases of a solid sales funnel: attract, build, convert, advocate Details about my Social Media Sales Funnel Masterclass Memorable Quotes: "A sales funnel is a path that your social media followers take toward buying your products and becoming advocates for your brand." "You need to get more people involved in what you're doing so you can increase the number of people ready to buy from you..." "Often times, your buyers are going to be the ones most likely to buy from you again, so make sure you're treating those people right!" Links Mentioned: Free course: https://onlinedrea.com/free Sales Funnel Masterclass: http://onlinedrea.com/social-media-sales-funnel This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Chances are you're already using a digital platform like Facebook or Instagram to build your business, but if you haven't considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer's buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin! In this podcast episode, we share: What you should understand about Pinterest before using it as a tool to grow your business The power of having a strong visual strategy The value of understanding your client's perspective & the problem they're trying to solve How Pinterest fits in with your digital marketing strategy Advice for using Google Analytics to determine what Pins you should create The difference between using Pinterest for services vs. products Why it's a good idea to Pin your Podcast on Pinterest How videos on Pinterest can increase brand awareness What Promoted Pins are and how they can benefit your business Details about Cara's "Pinterest Powerup" membership program Memorable Quotes: "Pinterest is not another portfolio for your products or services." "Key words get you found, graphics get you clicked." "Start with the smart data of what matters most to your audience and what they are looking at first." "The earlier you can get Pins up on Pinterest, the better." "If you've got a Facebook ads strategy, you've got to be doing Pinterest at the same time…" Meet Cara Chace: Cara Chace is the creator of Pinterest PowerUp, a Pinterest marketing membership, and the owner of Chase Digital, a Pinterest Marketing Agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a world-wide band. Since then, she has gone on to discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than teaching to fellow business owners except maybe a good book and one more cup of coffee. Connect with Cara: https://www.carachace.com/pinterest-success-roadmap https://pinterest.com/carachace https://facebook.com/groups/pinterestrockstars https://instagram.com/carachace https://carachace.com/ Links Mentioned: https://www.carachace.com/blog/top-10-awesome-sales-funnels-for-products-on-pinterest This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire sales and marketing strategy! In this podcast episode, we share: Victor's journey from being a lawyer to a sales consultant for entrepreneurs What makes someone good at sales The relationship of sales and marketing Advice for using LinkedIn to improve your sales and marketing The value of referrals and how to ask for targeted referrals from satisfied clients Suggestions for early-stage entrepreneurs to use networking for learning vs. pitching How thought leadership helps with the sales process Memorable Quotes: "Sales is scary but it's also critical to entrepreneurship and building any business." "The best thing you can do to be an effective salesperson is to be an effective listener." "It's important to have a good [LinkedIn] profile that accurately communicates the value you can deliver." "...It's much more targeted and much more effective than asking for an open-ended referral." "LinkedIn is part of the entire strategy." "If you don't have customers, your obsession should be 'I need to learn as much as I can about the market'." "The mindset shift of 'I'm not selling, I'm listening' is so valuable no matter where you are in the process." Meet Victor Adefuye: Victor is a creative and entrepreneurial sales professional with a passion for tackling big challenges. He founded Dana after seeing too many startups make the same mistakes around sales planning, hiring and management. Victor began his career as an attorney, where he developed his communication and presentation skills. He then leveraged these abilities in his first sales role at Northwestern Mutual, where he was recognized as one of the top young producers in the company. Subsequently, Victor joined the entrepreneurial world, serving as Co-Founder & President of WellnessRebates, VP of Business Development at Apex Leaders LLC, and as a sales consultant to various B2B startups. He is a graduate of Duke University and The George Washington University Law School. Connect with Victor: http://winningbydesign.com/ https://www.linkedin.com/in/victoradefuye/ Links Mentioned: https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

LinkedIn is easily one of my favorite online platforms even though it's not your typical social media scene. Over the past couple of years, I've learned the power in leveraging LinkedIn as a way to boost your business and if you're ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020! In this podcast episode, I share: Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out. Reason #2: LinkedIn isn't as crowded and allows you a higher chance of being seen and heard. Reason #3: LinkedIn is perfect if you serve other businesses in a B2B capacity. Reason #4: LinkedIn allows your content to actually get seen with less posts. Reason #5: LinkedIn gives you the opportunity to become a thought leader or influencer in your space by connecting with the right people. Reason #6: LinkedIn is a powerful lead generating machine and gets you the connections you want. Reason #7: LinkedIn provides a more professional mentality and space to grow your business in comparison to other platforms. Memorable Quotes: "If you're looking for a better way to connect with people, consider LinkedIn." "There's a good chance even if your audience isn't active on LinkedIn they may still see your activity like when you connect with them." "Building relationships with people who are actually paying attention to your content is so valuable this year and it's going to be the key, so going deeper not wider." Links Mentioned: https://onlinedrea.com/linkedin https://news.linkedin.com/about-us#statistics Episode 21: https://onlinedrea.com/021 Episode 75: https://onlinedrea.com/075 This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Perhaps you've decided 2020 is the year you finally start your own podcast, and if that's the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more! In this podcast episode, we share: How Travis transitioned from being a musician and audio engineer to podcasting How Travis uses Instagram to promote his businesses What audiograms are and why they're super beneficial to podcasters Travis' strategy for creating content for his online course How automation can save you time as an entrepreneur Advice for marketing your podcast by planning ahead Travis' powerful tip to connect with others using authentic Instagram Stories Details around Travis' "Shortcut to Podcasting" Course Memorable Quotes: "It all just kind of evolved through word of mouth. He told somebody who told somebody who told somebody, and now through word of mouth I'm producing 20 podcasts every week…" "You're using Instagram as a way to build that connection by giving away things for free." "Share a golden nugget—share the monumental goose-bump moment of your podcast—and people are more likely to be like 'I NEED to go check that out right now!'" "There is power in planning. If you can plan things, you're so much more likely to succeed." "We don't want to just see the highlight reel of your life...we want to see the real you." "It's very powerful...in this Instagrammable world we live in, where everyone is so curated, to show the good with the bad." Meet Travis Brown Travis Brown is a podcast editor and coach dedicated to helping business owners launch, grow, and monetize their podcasts. He has launched over 40 new podcasts for clients, edited over 1500 podcast episodes, and his clients have over 1.2 Million downloads. Connect with Travis: http://www.podcastbuddy.co/ https://www.instagram.com/podcastbuddy/ https://www.instagram.com/shortcuttopodcasting/ https://www.instagram.com/poddecks/ Links Mentioned: https://onlinedrea.com/linkedin https://onlinedrea.com/free https://www.shortcuttopodcasting.com/stp-savvy-social-school https://www.canva.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it's possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media! In this podcast episode, we share: What inspired Sandra to start Any Old Task How Sandra attracted bigger clients as a new entrepreneur Why Sandra hired a social media agency and how she applies what she learned to her current social media strategy Why Sandra decided to move her social media from an agency to in-house Suggestions for doing social media on your own and creating great content Tips for virtual assistants wanting to be a social media person for others What a virtual assistant does for clients and how to know if you need one for your business Why you should check out Sandra's "V.A. Studio" Memorable Quotes: "Once I really focused on rebranding my website and making sure my social media was on point and active, that's when I started getting the higher clients." "I love a good, consistent strategy. It's like working out; you have to be consistent with it in order for it to make any sense." "Get on some great mailings lists...because reading other people's good personality-infused, story-infused copy will help you do the same thing." "My biggest tip for any virtual assistant wanting to do social media for other people is not to call yourself a virtual assistant." Meet Sandra Booker: Sandra is an online business manager and founder of Any Old Task, a small but mighty group of passionate peeps who love getting stuff done and helping people run their business like a lean, but never mean, fightin' machine. In her (efficiently used) spare time, she teaches women how to get to $50K a year in their own virtual assistant practices, even if it's their first year in business. Her clients include familiar names like Tarzan Kay and Laura Belgray. She's received accolades in her community like the 40 Under 40 award and she's on a mission to help her clients generate the same kind of raving clients she enjoys in her own business. Click here to learn more about what a V.A. can do for you! Connect with Sandra: https://www.facebook.com/sandrabooker https://www.instagram.com/anyoldtask/ https://www.facebook.com/anyoldtaskca/ Links Mentioned: https://www.anyoldtask.ca/savvy https://www.thevastudio.com/register-free/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you've just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you're starting out, why some people fail before they even get started, her social media strategy and so much more! In this podcast episode, we share: What Luisa's work/life balance looked like when she decided to become an entrepreneur Luisa's trial and error approach to building her business Luisa's "3 X 15" rule for using her time as efficiently as possible How Luisa knew it was time to take the leap into entrepreneurship Luisa's favorite social media platforms to use for her business Tips for choosing a social media platform based on your industry Why it's important to remember it's about the audience, not you Details about Luisa's "Escape Velocity Plan" Memorable Quotes: "Because I focused on the things that actually mattered in the beginning of my business, it allowed me to be way more efficient with my time." "There is so much power in showing up and being able to provide VALUE." "The truth is, if you have no audience and you're posting nonstop to some place that no is visiting, it doesn't matter how good your content is." "That's when I realized —Oh now I've learned about my audience. Now I actually know how to speak to them." "You're going where your audience is but you're also leveraging the way that they prefer to consume content and starting with the end in mind, which is so powerful." About Luisa Zhou: Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their 9-5 and start their own six-figure plus business working for themselves. She's helped thousands of students launch businesses that generate anywhere from 30K to 100K in a matter of months. Her advice has also been featured in numerous publications including Forbes, Inc, Entrepreneur, Business Insider, and more. Connect with Luisa: http://luisazhou.com/ https://instagram.com/luisa.zhou http://facebook.com/luisazhoulive https://www.linkedin.com/in/luisazhou Freebie: http://luisazhou.com/gift Links Mentioned: https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

2020 is almost here and the new year is a great time to really think about what's working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020! In this podcast episode, I share: Understanding the difference between posting tactics and your marketing strategy on social media Why I believe social media will shift away from its current broadcasting style 3 tactics to increase intimacy in your 2020 social media strategy Tactic 1: Create a plan for your Facebook and/or Instagram Stories Tactic 2: Consider a strategy for how to use Live Video Tactic 3: Integrate Direct Messaging for more 1:1 interactions and referrals Why you need to know what "Dark Social" means Why I chose "Loyalty" as my Word of the Year for 2020 My plans to deepen my relationships with current and new clients Why I'm committing to offline activities in 2020 Memorable Quotes: "I predict the overall shift in social media marketing in 2020 is going to be a desire for intimacy on social media. People want connection. People want community." "I'm becoming a referral resource for my clients...I want to be the connection for them to those other people who can really help them with their business." Links Mentioned: Episode 24: https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ Episode 25: https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/ https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/ https://www.convinceandconvert.com/social-media-strategy/what-is-dark-social/ https://www.socialreport.com/insights/article/360000663006-9-Digital-Marketing-Trends-That-Will-Own-2020 This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even though I may host this podcast solo, this show is far from a solo effort. I've worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and so much more! In this podcast episode, we share: How Danielle's travel blog started and how it led to her work with podcasters What led Danielle to create her own campaign for women of color podcasters How Danielle sparked engagement and nurtured her initial Facebook group community What it means to be a leader that fosters organic growth in a community Different suggestions for monetizing and mobilizing your community with value adds Advice for building a community that attracts the people you want Danielle's process for connecting and collaborating with community members Why in person connections are crucial, even for an online community How being open to implementing new ideas has impacted Danielle's personal brand Memorable Quotes: "We get stuck on this idea that being a leader means that we need to have all of the conversations...but you're saying...allow the member's voices to shine through." "As community participants we don't really see behind the scenes of the challenges or the ups and downs of everything." "As you create your community, it's important to share your vulnerable moments—it helps your community relate to you more." "We all want the REAL. We don't want the perfectly polished." "You can't replace in person. Even with the power of social media we need the in person connections." About Danielle Desir Danielle Desir is a travel finance strategist, writer and the host of 'The Thought Card', an affordable travel finance podcast empowering people to make informed financial decisions – travel more, pay off debt and build wealth. She is also the founder of 'WOC Podcasters' (Women of Color) an inclusive community for women of color to connect, learn and share resources. WOC Podcasters has over 1,600 members from 37+ countries and it is the first community of its kind dedicated to the growth and representation of women of color in the podcasting industry. Connect with Danielle: https://www.instagram.com/thethoughtcard/ https://twitter.com/WOCPodcasters https://www.facebook.com/wocpodcasters/ https://www.linkedin.com/in/danielledesir/ Links Mentioned: https://wocpodcasters.co/ https://www.facebook.com/groups/wocpodcasters/ [email protected] https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency's unique marketing strategy, and how LinkedIn helped expand their brand to what it is today! In this podcast episode, we share: How Nick got started with his agency working with influencers The growth Nick experienced after leaving Sportlobster for The Goat Agency Tips for businesses wanting to work with influencers The power of knowing and analyzing numbers in influencer marketing How the paid/social combination with an influencer ad works Questions to ask an agency before hiring them to boost your brand What inspired The Goat to try daily vlogging on LinkedIn What's next for The Goat Agency and where influencer marketing is headed for 2020 Meet Nick Cooke Nick joined Sportlobster on launch and quickly built a marketing team of 17. Nick, along with two colleagues took their learnings and created Goat. Since founding the agency in 2015 alongside Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 4 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up our New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut and ClassPass. Connect with Nick: https://www.instagram.com/thegoatagency/ https://www.facebook.com/thegoatagency/ https://twitter.com/thegoatagency/ https://www.linkedin.com/in/nick-cooke-9357aa59/ https://www.youtube.com/channel/UC_7yjB1S-tS-EqIEB6jTIMA https://goatagency.com/ Special Black Friday Promo Mentioned: https://onlinedrea.com/blackfriday This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete. In this episode, Amber and I dive into the importance of branding by talking about: How to have a clear brand The importance of making yourself different We dive into Amber's recent book launch on social media How people data drives her business About Amber Hurdle Amber Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. She was recently recognized among the "Top 40 Under 40" by the Nashville Business Journal, as well as by the The Nashville Area Chamber's Nashville Emerging Leader Awards (NELA)as the winner in the Business Services category. Amber Hurdle Consulting's clients include large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big. As a professional speaker, talent optimization certified consultant, author, app developer and Podcast host, Amber is also committed to her community and profession. Whether her content-rich experiences energize leadership to boldly live their organization's culture and next-level their employee engagement or empowers entrepreneurs to think strategically, Amber's straight shooting"velvet machete"and warm personality never fail to motivate professionals to up their game in business and in life. Connect with Amber: https://amberhurdle.com/ https://www.facebook.com/AmberHurdleFan https://twitter.com/amberhurdle https://www.linkedin.com/in/amberhurdle/ Links: Black Friday: https://onlinedrea.com/blackfriday

Does social media marketing make you smile or make you stress? If you're stressing, you're definitely not alone and thankfully, there's hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it's important to include some fun in your strategy! In this podcast episode, we share: How Disney helped Annie learn how to navigate Corporate America Annie's experience of leaving the film industry to starting her own business What Annie wished she knew at the beginning of her social media journey What Annie's marketing looks like now and what strategy works best for her How Annie integrates social media in her work and uses it to amplify her marketing Annie's book 'Permission to Try' and her creative book launch approach The power of "the easy YES" and saying thank you Annie's "Tactic Tornado" theory and how to focus on your "Reasons to Believe" Memorable Quotes: "We all know what positioning is, we just don't realize it. And simply put, it's always about how you tell the story." "I realized the work I was doing was fun and sexy and cool, but it wasn't changing lives." "That's what 'Permission to Try' is all about...giving yourself permission to take that leap of faith when you don't know if the net's going to be there to catch you." "I felt extremely lost until I realized I didn't have to be all things to all people and I shouldn't be on every platform." "The number 1 way I get business probably won't surprise you and it's the best way, is word of mouth and client referral." Meet Annie Franceschi Annie Franceschi is a small business branding expert, bestselling author, and motivational business speaker based in Durham, North Carolina. She's spent the past 10+ years of her career in storytelling: first as a Disney storyteller in brand management, and now, running her own small business branding agency, Greatest Story Creative®. In branding 90+ businesses, advising hundreds of entrepreneurs, and speaking to thousands, she's come to believe that your life is your greatest story. Connect with Annie: http://instagram.com/annie.franceschi http://facebook.com/greateststorycreative http://linkedin.com/in/anniefranceschi http://anniefranceschi.com/ Links Mentioned: https://collaboration-catalyst.mn.co/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If you're a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can't just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Today we're going to talk about how to successfully create that 5-10lb social media post. In this podcast episode, we share: Choosing only 1 platform to start out How often you should even be posting on social media Utilizing promotional content in order to grow your brand Showcasing your expertise through educational content Letting everyone know that this whole thing is bigger than you Sharing entertaining content to keep it light-hearted Engaging with your audience with quotes, questions, or controversial topics Creating designs for all or some of your content pillars Outlining a fuller content calendar for yourself Using free tools to help you plan your calendar Planning for all of your future needs and growth Memorable Quotes: "I can't just run-up to those 100lb weights and start lifting them. I've got to start with those 5-10lb weights first." "A lot of people like sharing their opinion. Everyone's got one, and we all love sharing it." Links Mentioned: onlinedrea.com/free https://onlinedrea.com/canva https://onlinedrea.com/airtable Airtable Like a Boss https://onlinedrea--missgsd.thrivecart.com/checkout-alab/ later.com This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It's easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understanding your mentality around social media, and how to get past your fear about posting and networking! In this podcast episode, we share: Jen's history with corporate marketing in a Fortune 500 company What kind of content Jen used for her company's first social media posts When and why Jen decided to start her own social media business Where people usually get stuck on their social media strategy Suggestions for improving your mindset around social media Why it's important to get clear on your vision and commitment for social media Advice for conquering fear and leaning into vulnerability on social media Tips for building a community that helps your business grow Jen's suggestion for using voice memos to really tap into the power of DMs Memorable Quotes: "It's such an important step on any social media journey when someone's creating their strategy, is to listen to the people who this is for." "We don't have to be in the rat race." "Sit with really what comes up for you when you ask yourself: What does social media mean for my business?" "Sometimes it's just a matter of I'm gonna stick the scroll, and I'm going to be very intentional every time I go on social media about who I'm connecting with and how I'm doing that." "It's baby steps...and you can always start with your story and why you do what you do or how you got to where you were…" "How do I get in front of other audiences and just get visible?" "What's separating people who are building incredible brands online...is they focus less on content development and pushing out stuff, and they concentrate more on relationship marketing." "If you leave this podcast with one thing you want to start doing, it's welcoming every single follower you have with a voice memo inside their DM." Meet Jen Conger Jen is a former corporate director of marketing turned social media coach, writer, speaker, and all around storytelling junkie. Her passion is for helping service-based female entrepreneurs sell on social media without feeling salesy or spammy. Jen is the host of The Social Jam, a growing Facebook community of women who are using social media to develop authentic, soulful relationships with collaborators and customers anywhere in the world. Connect with Jen: https://www.instagram.com/jenconger/ https://www.facebook.com/JenCongerMarketing/ https://www.facebook.com/groups/thesocialjam/ https://www.linkedin.com/in/jenconger/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As an entrepreneur or business owner, you've probably heard that it's super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit community! In this podcast episode, we share: How Krista transitioned from the corporate world to the online business space Why Krista started hosting summits and launched "Summit in a Box" How Krista's attitude toward social media has evolved from fear to fun Tips for how to promote your summit on social media Recommendations for tools to help build your summit Krista's Facebook Group strategy for building a community for summit attendees How Krista used Facebook Ads to upsell her summit registration Advice for how to get the biggest ROI for your summit Memorable Quotes: "That's an important part of social media we sometimes forget: If it doesn't feel fun to logon to the platform anymore, you don't have to be locked in...if you don't like it, you're not going to do it." "Really focus on the behind the scenes, tease out that excitement leading up to the summit, build up to the ask, and don't just straight promote all the time." "For promotion, the more you can make use of your speakers, the better results you're going to get." "People really like summits when you have a specific goal for a specific niche." About Krista Miller: Krista teaches online business owners how to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren't summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. Connect with Krista: https://www.summitinabox.co/ https://www.facebook.com/groups/summithosthangout/ https://www.instagram.com/summitinabox/ https://www.pinterest.ca/heykristarae/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you're in the short term "seedling stage", or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more! In this podcast episode, I share: What the seedling stage or "short term stage" of your business involves Why you need money during the short term stage of your business Why it's VITAL to focus on making solid connections in the short term phase Suggestions for how much time to spend on social media How to know you've transitioned to the "medium term stage" Advice for spending money on paid advertising and outsourcing tasks Why collaboration is key during the medium term of your business Why the "long term stage" is the best time to fine tune what really works for you Recommendations for increasing your ROI during the long term stage Warnings for collaborating with celebrities before you're truly ready Memorable Quotes: "In the short term...you don't want to spend a lot of time on social media because you need to be figuring out the rest of your marketing strategy." "Your value will come from talking to people." "You've got to spend time in the short term connecting so when you're in the medium term people can see you've got something going on." "A giveaway will only work if you have PROVEN that you have a solid plan in place to convert those people who are interested." "The long term stage is where you really dig into content. You're broadcasting—people are already finding you. You just need to give them a reason to stay at this point." Links Mentioned: https://www.dcpodfest.com/ https://onlinedrea.com/social-media/how-much-time-to-spend-on-social-media/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In this podcast episode, we share: How Kessley got into the intuitive life coach path How Kessley helps clients tap into their own intuition to create a life and a business they love Kessley's strategy for nurturing your Instagram inbox and reaching out with intention Why you should let go of any fear about Instagram's algorithms and focus on the endless possibilities Instagram provides How to create a message that resonates with your audience based on what excites you Tips for managing social media to help you feel like you're not in constant demand 24/7 Why you should read or watch biographies of people who've become successful Details about Kessley's program "Meet Your Muse" Memorable Quotes: "Whatever your niche is, whatever your calling is...whatever you're called to do, it is part of who you are, it's literally part of your MISSION—your soul's mission here on earth—to go after that thing." "My possibilities are endless; that is such a simple and powerful mantra." "Just because someone hasn't found you right now doesn't mean they won't find you in the future." "For having a message that resonates with your audience, it has to resonate with you first." "When you show up excited for your work, your audience is going to show up excited to work with you." "Make sure Instagram (or Facebook) is working for you and you are not working for it. It ALL gets to work for YOU." Meet Kessley McCormick Kessley is an International Intuitive Life-Purpose Coach and Consultant. Kessley works with celebrities, rockstars, famous athletes and their families to help validate and guide them for all things Life-Purpose and success. Kessley has the special gifts of Claircognizance and Clairsentience, which she is known world-wide for. She specializes in getting her clients super aligned with their divine assignment and soul mission. Her sessions will leave you feeling invigorated, enlightened, and confident. Kessley loves working as a high-vibrational guide for the everyday woman who is shifting into her entrepreneurial journey. She helps guide them through energy diagnosis of steps they need to take now to achieve the ultimate success. Kessley taps into her intuitive gifts to consult her clients on how to accelerate their dreams. Connect with Kessley: https://www.facebook.com/groups/379768189089157/ https://instagram.com/kessleymccormick http://kessleymccormick.com/ https://www.facebook.com/intuitivebombshell/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you're a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process! In this podcast episode, we share: Rachael's background and where she gets her comedic content What inspired Rachael's first Facebook Live video The most common patterns Rachael sees in marketing Rachael's process for scripting characters for her episodes How Rachael leverages her audience when creating content Tips for resharing different segments of previously used video content on social media How Rachael streamlines the work involved in creating each show The wins Rachael has experienced from creating amazing content What online tools Rachael recommends for those just starting their own show How frustration influences Rachael's content and lead magnet Memorable Quotes: The more you dive into the world of online marketing, the more it's impossible not to make fun of it. The best content always comes from the patterns I see. You need to be spending a significant chunk of your time on a regular basis creating dynamic content—and it's worth it. It's not just that people are consuming the content. It's that they're implementing it in their businesses and it's giving them a-ha moments. If you want to get people talking about your brand, creating epic, unforgettable content is one way to do it. Meet Rachael Kay Albers: Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. Connect with Rachael: https://awkwardmarketing.com/ https://www.instagram.com/rachaelkayalbers/ https://www.facebook.com/rachaelkayalbers/ http://twitter.com/rkaink/ https://www.linkedin.com/in/rkaink/ http://www.youtube.com/rkaink/ Links Mentioned: Don't Hire A Web Designer Let's Do Launch Rev Basecamp This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Chances are if you feel the need to delete your social media apps, it's because you feel overwhelmed by it or think you're spending too much time on it. The good news is you're not alone! Research shows habitual social media use is common so I'm sharing 4 easy steps to help you reclaim your control over social media! In this podcast episode, I share: Step 1: Figure out your relationship with social media. Step 2: Turn off your notifications instead of deleting your apps. Step 3: Get in the habit of checking social media on your terms. Step 4: Do more of what you like on social media. Memorable Quotes: "If you can't define what you're getting from social media then it's going to be really hard to manage it." "Turning off notifications drastically changed my relationship with social media because now I'm back in control of how I navigate the apps." "Check social media once or twice a day, for business, during business hours—that's it. You're allowed to be closed." "There's an expectation that we're always on and that we're always available, and that's NOT true." "I get to enjoy the things that I like, when I like, and then when I'm working, I'm working." Links Mentioned: https://www.psychologytoday.com/ca/blog/in-excess/201805/addicted-social-media http://www.onlinedrea.com/free This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted Helen to a career in copywriting and communication How Helen helps her clients identify their brand voice Why business owners and entrepreneurs struggle to find a path for their brand Why Helen's methodology is called "Captivate" The importance of understanding who you are and who your people are Suggestions for building a "know, like, trust" appeal with your audience How creating a brand voice evolves during the rebranding process The benefit of a strategic plan for content and using a brand voice road map Why it's valuable to know what your audience wants and what will resonate with them Tips for those who need writing inspiration and the power of free writing Details about Helen's Copy Courage Program Memorable Quotes: "We teach what we need to learn." "In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for." "Get to know your people, know what you want to say to them." "What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?" "You need to have a plan as to what you're going to share and how that supports how you're trying to serve." "When you have a brand that wants to elevate other people, it's helpful to share what elevates you." About Helen Tremethick Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside. Connect with Helen: https://instagram.com/helentremethick https://facebook.com/communicationsdistillery Links Mentioned: Copy Courage Program: http://communicationsdistillery.com/courage Free Offer: http://communicationsdistillery.com/free - Free Copywriting Guide and 4-part learning series that will help you on the path to realigning your message with who you are and who you serve. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! In this podcast episode, we share: Podsights' background and what Podsights does for podcasters and advertisers How Podsights helps podcasters know what advertising is and isn't working Why tracking podcast data is difficult and messy The benefits of the podcast industry in comparison to other online industries How Podsights help small podcasters find advertising that aligns with their story Memorable Quotes: It's a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting. You advertise based off of content, not off of targeting users. About Sean Creeley Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016. Connect with Sean: https://podsights.com/ https://research.podsights.com Links Mentioned: Beyond the Podcast Virtual Summit https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=email&utm_campaign=btp19&utm_content=andreajones This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I've invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or losing clients! In this podcast episode, we share: What happened with the Social Report tool and how it impacts current users What it means to be "customer obsessed" Why it's important to focus on the silver lining of a negative situation Social Report's most recent status update Why you should consider using Social Report for your business Memorable Quotes: I never had to guess where you were in that process because you were constantly updating us on the process. We're now friends with our angriest clients...and they've become our biggest advocates. When everything was taken away it became super clear what was the most valuable. That many happy users can't be wrong. There's magic in the tools that have been brought together that allow small businesses and agencies to run. Links Mentioned: Social Report Status Page This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media