The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Today I'm chatting with Meg all about Facebook ads. You'll want to take notes because every part of this interview is powerful. Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more. Quotes The best way to ensure that you're going to spend more money on the platform is for you to get what you want out of your ads. - Meg I encourage everybody to take the Facebook blueprint courses… that will give you the basic introduction to what you need to know about Facebook ads. - Meg If you have a website, get that pixel on your website. If if you're not planning on running ads right now… get the pixel on there now because it retains data for up to 6 months. - Meg Q4 is going to be the most expensive time to advertise on Facebook. - Meg Map out your funnel! What's the process that your ideal clients are going to take to get from where they are now to where they are a client. What types of ads are going to support you as they go through the funnel. - Meg Video view ads currently generate the largest audiences at the lowest cost. You can get a video viewer for 1 - 3 cents per person into that audience. It's a really inexpensive way to build an audience of people who are familiar with you. - Meg Having the Pixel installed allows you to track the customer journey and you can see where people are falling off. - Meg [Boosting Posts] is like the candy bar at the checkout aisle at the grocery store. You don't need it… but here it is… 2 for a dollar! - Meg Boosting posts is great if it's part of your strategy. - Meg Don't just "boost" a post because Facebook is telling you that post is out performing 80% of the posts on your page. It's not a good reason unless you have a strategy for what you're going to do with that after the fact. - Meg We really have to approach Facebook marketing and social media marketing the same way we'd approach any type of social interaction… it's about keeping the social aspect in social media. - Meg Links Facebook IQ: https://www.facebook.com/iq/ Facebook Newsroom: https://newsroom.fb.com/ Facebook Media: https://www.facebook.com/facebookmedia/ Facebook Blueprint: https://www.facebookblueprint.com/ Connect with Meg Website: https://www.megbrunson.com/ Business: https://eieiomarketing.com/ Facebook: https://www.facebook.com/TheMegBrunson/ Instagram: https://www.instagram.com/themegbrunson/ LinkedIn: https://www.linkedin.com/in/megbrunson/ Twitter: https://twitter.com/themegbrunson Connect with Andréa Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

This is episode 9 of the Savvy Social Podcast and today we're talking all about Canva, my secret to creating social media images for myself and my clients. Why are visuals so important? Well, check this out. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. Learn about Canva's founder here: https://foundr.com/melanie-perkins/ Find some Canva Templates: https://www.canva.com/templates/ Quotes I'm not a designer so Canva helps me cheat in that area. I'm on a mission to make you a Canva convert. I'm preaching the Canva gospel! Want to learn more EXACTLY how to use Canva to create stunning graphics for social media. Grab it here: SavvySocialSchool.com

Today's guest is Samantha Mabe and we're talking all about how to optimize your website for social media. In this episode, we chat about the importance of building a website that's actionable, how to encourage people to follow you on social using your website, and the value of deepening your online connections with in real life ones. Connect with Samantha: Website: www.lemonandthesea.com Podcast: https://www.lemonandthesea.com/podcast Instagram: https://www.instagram.com/lemonandthesea/ Facebook: https://www.facebook.com/lemonandthesea/ Connect with Andréa: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

FOMO (the fear of missing out) is real! Listen in to today's podcast to learn how you can use FOMO to create an actionable campaign on social media. Access the Savvy Social Framework: http://onlinedrea.com/free Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

Welcome to episode #6 of the Savvy Social Podcast! Today's guest is Jessica Freeman of JessCreatives.com Jessica Freeman is the owner of Jess Creatives, and is an award-winning graphic and web designer. Jess Creatives exists to help service-based business owners save time, stress less and shine online with a professional, consistent visual presence that increases their brand value and streamlines aspects of their business, so they can experience more freedom and fulfillment. I'm so excited about this episode because we're going to talk all about how to get started on YouTube, what Jess did to get her first client from YouTube, and how you can use YouTube to build the right exposure for your business. Quotes: If you're stuck choosing a topic, look back at what has worked before. The blogs are the "why" and the "what" and the YouTube videos are the "how." - Jess It's amazing how much a video can help you connect with someone. - Jess It's amazing how much hearing someone's voice and/or seeing them on camera can build a connection. - Jess Do not let equipment hold you back! Just start with your iphone or smartphone because being successful on YouTube is a lot more about telling stories and connecting with people than it is high production value. - Jess It's really about providing value and telling as story that helps people relate to you. - Jess Sometimes we get caught up in the little details and it stops us before we even start. They're not going to subscribe unless you give them a reason that pulls them in. - Jess When you stick to the topics you know, it's super easy to talk about it. - Jess Just like any other social media platform, consistency is the key to growing on YouTube. - Jess Show Notes: Connect With Jess: Website: http://www.jesscreatives.com YouTube: http://www.jesscreatives.video/ Instagram: https://www.instagram.com/jesscreatives/ Twitter: https://twitter.com/jesscreatives Links Mentioned In this Episode: How To Make A Youtube Subscribe Link: https://www.youtube.com/watch?v=jlAoIAjFGIo 30 YouTube Ideas: https://www.jesscreatives.com/resources/

Today's episode features our very first interview here on the podcast and it's with my husband Brent Jones! Listen in because we're talking about how Brent used to work with me in the social media business, why he decided to transition out, the importance of taking breaks from social media, and so much more. Connect with Brent Website: http://authorbrentjones.com/ Facebook: https://facebook.com/AuthorBrentJ Instagram: https://instagram.com/AuthorBrentJ Twitter: https://twitter.com/AuthorBrentJ Buy Go Home Afton: https://authorbrentjones.com/gohome Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Access the Savvy Social Framework: http://onlinedrea.com/free Music by Alexey Anisimov

Do you find yourself spending way too much time on social media without making much progress? Are you endlessly scrolling and without focusing on the reason you joined Facebook, Instagram, etc in the first place? Today's episode teaches you: How to repurpose content The importance of staying organize The idea of decision fatigue What to do when you go on vacation And more! Resources: https://www.fastcompany.com/40533263/5-ways-to-prevent-decision-fatigue-from-ruining-your-productivity Automation Tools http://onlinedrea.com/recurpost http://onlinedrea.com/tailwind Join the waitlist for the Savvy Social School: http://savvysocialschool.com Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation. Today's show covers: How to know if you should delete a negative comment How quickly you should respond to a customer complaint online What to do if it's your fault What to do even if it's NOT your fault How to prepare for future complaints or negative comments And more! Join the waitlist for the Savvy Social School: http://savvysocialschool.com Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

Are you posting diligently to social media but not getting anything in response? Is no one commenting, liking, and sharing your social media posts? What you may be missing is a little social buzz! One of the challenges I often see with my student and clients is that there aren't enough people engaging with their content online. And you may be experiencing something similar. You're diligently posting and creating content, but no one is liking, commenting, sharing or engaging with your social media posts. You post something amazing and you're wondering if anyone is seeing it. In today's episode, I'm talking all about how to get more engagement on your social media posts. It's more than posting and running. It involves: Understanding your current engagement rate Trying something new like a game or contest Finding out if you're saying the right things to encourage engagement Learning to be responsive And more! Join the waitlist for the Savvy Social School: http://savvysocialschool.com Today's Resources: Giveaways: https://www.rafflecopter.com/ and https://gleam.io/ Engagement Rate: https://www.rivaliq.com/blog/2017-social-media-industry-benchmark-report/ Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

If you're struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you! In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People buy from people they like and trust. In positioning yourself as an expert, you're allowing your audience, your fans, and your potential buyers to trust you. Listen in for tips on how to: Showcase your expertise through teaching Participate in the community to grow your notoriety Have others showcase your authority for you Be your best savvy selves! Today's Resources: Savvy Social Framework: Sign up for this free 7-day video training series that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov