The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Starting (and growing) your online biz doesn't have to feel like you're handcuffed to the keyboard. There's an easier way… Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. In this episode of the podcast, we talk about: Your 20-minutes-a-day strategy for engaging with your online audience. How to let go of the content creation reins (and ensure it stays on voice). Why a smaller, super engaged audience converts 5% better. 3 questions to ask when determining the ROI of your social media efforts. Her #1 Tip for introverts to up their DM game AND conversions. How much time you should be spending on content creation (hint: not as long as you think!) …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours. Not one to shy away from sharing the whole kit and caboodle, the Freedom Driven Success blog is jam-packed with straightforward strategies, behind-the-scenes insights, and powerful insights about what it really takes to run a business that serves you first. Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses. When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings. Connect with her at freedomdrivensuccess.com or on Instagram at @freedomdrivensuccess Website: https://freedomdrivensuccess.com Instagram: https://instagram.com/freedomdrivensuccess Facebook: https://facebook.com/freedomdrivensuccess Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/170

Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)? Rebecca Simon was in the same boat. Then she exploded. To 25k followers. How'd she do it? Listen to today's episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. In this episode of the podcast, we talk about: How to leverage the skills from your 9-5 job into a profitable online business What to do when you've got the online-biz-owner blues The surprising cure to TikTok content-planning block Choosing between trending topics vs. what your audience really wants Tricks & tips for driving sales & conversions on TikTok Rebecca's proven strategy for selling courses on the platform. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs. Prior to launching her business, Becca worked in human resources for highly esteemed companies, including 24 Hour Fitness and Target. She quickly climbed the ranks, standing out as a natural leader in her field, before starting a side hustle as a VA in December of 2019. Since then, Becca has more than doubled her corporate salary and made strategic pivots within her business. She shifted from working as a VA, to putting her HR skills to even better use as an OBM, to now coaching other virtual service providers to build their own thriving online businesses. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired. When she's not working, Becca loves to travel with her fiancé, Nigel (the sunnier and more tropical the location, the better!). She holds a B.A. in Human Development from California State University in Long Beach, and currently lives in Huntington Beach, CA Website: www.workwithbecca.com Instagram: @workwithbecca TikTok: @virtualassistantcoach Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/169

If you've been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)... ...Because you've been to too many online marketing events already this year... ...Because your brain can't handle another tip or resource or hack... ...Because you're sick of learning how to grow your biz online AND then doing nothing… ...then you need to listen to today's interview with Lanie. In this episode of the podcast, we talk about: One of the biggest misconceptions about automating your systems and processes (that'll have you pulling out your hair!) The back-of-a-cocktail-napkin simple way to get started with project management software How to make "very big, like big pants CEO decisions" about which metrics to measure The one tool no online business owner should ever be without 3 questions to ask yourself when interpreting your performance data How to get your FREE Pass to OMGrowth Live ...and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lanie is the host of the OMGrowth podcast and loves showing online bosses - like literally, using graphics and dashboards and workflows - exactly what they need to tap into their own OMGrowth moments. Her favorite topics include Airtable, your conversion rates and what song to play next on the jukebox. She's the proudest nerd I know and that works out really well for anyone who knows her because she loves to do and share the nerdy stuff so we don't have to! Website: https://www.omgrowth.com/ Instagram: https://www.instagram.com/omgrowth/ OMGrowth Live is free at https://onlinedrea.krtra.com/t/lnawN2VZSgCp Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/168

How do you own your client's voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients' social media engagement and conversions. It's flooded our inbox with referrals. It drives everything we do at the agency. And it'll make your life 180% easier. Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down copy across marketing channels, to hunting for the words and catchphrases that make the brand voice unique, and uncovering key definitions of success and challenge. Plus, 6 other social media tactics we can't live without—and you won't either after you listen to this episode of the podcast. This week we talk about: Our must-have tool for giving your social media strategies legs (and keeping them running!). The 5 Pillars of Content Framework that take the guessing—and stressing—out of creating your social posts. How to keep your content fresh with a "Living Social Media Strategy." Why engagement metrics don't tell the whole story about what's working (and what's not) in your social media marketing strategy. The #1 Reason behind your social media burnout. What it takes to prolong the lifespan of your client relationships (hint: not just good work & results). …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guests Meet our team of social media rockstars… Lianne Fernandez The "OG account manager" who's been with us since day one! Lianne helped us perfect our copy stalking tactics waaay back in 2016. And today, she's still slaying social media strategy for our clients from her home office in Manila. Katy Fann A true "metrics maven." Katy can troubleshoot any social media strategy from her home-base in Tennessee. Instagram: http://instagram.com/authorkatefann Diodi van der Berg Beaming into meetings all the way from South Africa, Diodi's an ace at client management, keeping cameras rolling and clients smiling. Instagram: https://www.instagram.com/diodivdberg/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/167

Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you're considering diving into the world of Facebook Ads, you've got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don't want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. The good news? You don't have to start from 0. In this episode of the podcast, Andréa Jones sits down with Julie O'Hara, the resident Facebook Ads Specialist at OnlineDrea Inc., to talk about: When business owners should consider starting a Facebook Ad strategy How to measure success with your ads. How to navigate some of the latest updates with ads Some of the new features like Instagram Reels Ads The importance of building a customer journey around your ads …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest After learning to run ads for her previous health coaching business, Julie shifted to full-time Facebook Ads consulting in 2019. Helping online business owners use the most advanced advertising tools available to grow and reach new people is endlessly rewarding for her. Julie specializes in list-building, launching and evergreen funnels for small and medium-size businesses. She also loves teaching other service providers how to run ads for clients. You can reach out to her by email at [email protected]. Website: https://www.heartsandbrainsconsulting.com/ Instagram: https://www.instagram.com/heartsandbrainsconsulting/ LinkedIn: https://www.linkedin.com/in/julieohara/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/166

For years, I've rooted for Fanbooster (formerly Social Report) and in this episode, I'm breaking down why it's no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the podcast, I talk about: The challenges I was having with Fanbooster What I looked for in other tools A few tools I tried that didn't work for me Why I chose Sendible as the best fit social media management tool for my agency …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/165

Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it. But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions? In this episode of the podcast, we talk about: What Stoicism is and how we can apply it in business Navigating differing opinions online How to utilize emotional intelligence to communicate effectively on social media Internal strategies to train ourselves to be less reactive and more intentional Our opinions on cancel culture …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Sarah Mikutel is an American expat based in England and believes freedom is about more than getting on a plane — it's about becoming the most heroic version of yourself. As a certified clarity and performance coach, Sarah blends the ancient wisdom of the Enneagram and Stoicism with modern psychology to help clients create lives that set their soul on fire. Website: https://sarahmikutel.com/ Instagram: https://www.instagram.com/sarahmikutel Facebook: https://www.facebook.com/sarahmikutel Twitter: https://twitter.com/sarahmikutel LinkedIn: https://www.linkedin.com/in/sarahmikutel/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/164

Is being authentically you really enough to build a sustainable business online when we're surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business. In this episode of the podcast, we talk about: The importance of a clear message and brand Going beyond a list of tasks to describe what you do How much personality you should be sharing with your audience How sharing your personality impacts your sales funnel and lead generation …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Tolu Michaels is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably. She's also the author of "Show Up" - a blueprint for creating a profitable brand while doing work you love, with clients you like. Through her work with hundreds of clients, she's concluded that you can be seen, heard, and hired without losing yourself or compromising your values. In fact, the more you put "you" into your work, the more you'll get people to notice, trust you and pay what you charge. According to Tolu, the world needs what you have, but how you show up influences what they'll pay for it. Website: https://tolumichaels.com/ Instagram: https://www.instagram.com/tolumichaels/ LinkedIn: https://www.linkedin.com/in/tolumichaels/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/163

There is so much value in outsourcing your social media, but how do you know if you're ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you're outsourcing to the right person and you're both set up for success. In this episode of the podcast, I talk about: The value of outsourcing social media 3 things you need to know before outsourcing The #1 hesitation of outsourcing and how to combat it 3 different types of people you could outsource to and the pros and cons of each Where to find social media pro's you can trust …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/162

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn't mean Facebook ads still can't be wildly effective for your business. Yes! Even with the iOS updates! Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. In this episode of the podcast, we talk about: How to know if you're ready to start investing in ads The first thing you need to have in order to be successful with ads How to measure if it's working and scale your ad spend What to do if your ads stop working How the iOS update is impacting ad strategy …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative. Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They've managed over $26 million in ad spend and generated over $106 million in revenue for their clients. Website: https://www.hirshmarketing.com/ Instagram: https://www.instagram.com/emilyhirsh/ Facebook: https://www.facebook.com/hirshmarketing Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people's stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It's a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can't seem to let it go. So how can we use social media in a healthy way, without burning out or growing resentful of the apps? In this episode of the podcast, I talk about: How to use social media for your business when it feels stressful A resource to help you with creating healthy boundaries with social media and how you want to use it The benefits of meditation for social media The number one tip for removing social media stress The role of compassion when using social media …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160

The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they'll be forced to start using video. Before you panic, I'm sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down. In this episode of the podcast, I talk about: The new role of video on Instagram Why now is the time to build a personal brand Implementing new video strategy without overwhelming yourself Q&A session for your IG questions …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/159

Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There's a distinct difference in energy between live streaming and a typical static post that can't be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. In this episode of the podcast, we talk about: The benefits of using live video, even for podcasters 3 amazing ways to leverage live streaming The surprising benefit that helps with market research How Restream can make live streaming easier and more impactful for your business …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels. Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media. Website: https://restre.am/GoLive Social media:https://www.linkedin.com/in/gracehduffy/ https://twitter.com/GraceDuffy https://www.facebook.com/restreamio/ https://www.youtube.com/c/Restreamio/ https://www.instagram.com/restreamio/ https://twitter.com/Restreamio Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you're still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you're an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you're gonna have to put yourself out there and be proactive about the process. So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled? In this episode of the podcast, I talk about: Our community first approach that builds your social media presence How to remove the "desperate" energy when engaging with others The subtle mistake business owners make when managing positive comments Protecting your mental health when you get negative comments The number one advice for managing your community with a team …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157

People are naturally wired to connect with one another through story and today we're discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! We're uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward. In this episode of the podcast, we talk about: How storytelling differs from a content strategy The first steps to uncovering your story The unconventional question to ask that helps you find alignment The difference between posting when inspired vs posting out of obligation …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies. She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company. She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns. She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content. Erin's role is to help you uncover, tell and leverage YOUR Story. Website https://www.erintrafford.com/ Instagram https://www.instagram.com/its.erintrafford Facebook Page https://www.facebook.com/itserintrafford Facebook Group https://www.facebook.com/groups/erintraffordscontentclub LinkedIn https://www.linkedin.com/in/erintrafford/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer's journey when creating social media content for your launch. In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer. In this episode of the podcast, I talk about: The 3 different stages of the buyer's journey What type of content resonates with the buyers in these different phases The stage of a buyer's journey you want to leverage to grow your audience organically The different stages of a launch and how they correlate with your buyers journey …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/155

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create "content buckets" or rotate between a handful of content types. While that's a step forward, it still doesn't solve the problem of endlessly creating content that never moves the needle forward. You've just given them labels. So how do you really make sure that the social media content you create grows your audience and your business? I'm sharing a more effective way to think about content creation. In this episode of the podcast, I talk about: The 3 types of content you should be creating The difference between promotional content and conversion content Content ideas for your social media A HUGE benefit to content type #3 that you don't want to miss out on …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/154

If you're currently a freelance social media manager, you might be wondering what's the next step? How can you expand your business when you're only able to manage so many clients? An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I'm able to spend my time, and it can do the same for you too! I'm sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. In this episode of the podcast, I talk about: Going from charging $100 a week to 4-figure packages Why I chose to shift from freelancer to agency The benefits of having an agency The false comfort of being flexible with your services Where to find support in making the change from freelancer to agency …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. In this episode of the podcast, we talk about: What you should focus on if you only have a few hours a week for social media How to choose a platform to focus on for your business How much content you should be creating The difference between create content as a solopreneur vs with a team Content Ideas and what to do if you run out of ideas …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts. She is recognised alongside some of the world's social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy. Teresa hosts a popular weekly podcast called 'Marketing that Converts' and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi. Website https://teresaheathwareing.com/ Facebookhttps://www.facebook.com/TeresaHeathWareingUK/ Instagram https://www.instagram.com/teresa_heathwareing/ Twitter https://twitter.com/theathwareing LinkedIn https://www.linkedin.com/in/teresaheathwareing Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business? In this episode of the podcast, I talk about: The pros and cons of TikTok as a user and content creator How being on tiktok and benefit your other social media channels Deciding if TikTok is worth your time as a marketer What great content looks like on TikTok …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/151

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you. We talk about: The first thing to think about as you start to create content in batches How to plan your content based on what's topical How much time to spend on all of this Some tools to improve your success …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Kristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn't a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and creatives scale without the frustration that massive growth often brings. Website www.kristenwestcottmedia.com Facebook https://www.facebook.com/kristenwestcottmedia/ Facebook Group https://www.facebook.com/groups/howtogrowyourbiz Instagram https://www.instagram.com/kristen.westcott/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/150

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don't have to follow the trends. What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you've been too nervous to rattle the cage too much, this podcast is for you! In this episode of the podcast, we talk about: The typical bro-marketing methods that keep value-based entrepreneurs feeling trapped The surprising new stat about people's attention span A breakdown of Michelle's 3 word rebellion and social media strategy The truth about why you might feel like you're bad at marketing The first step to getting started with ethical marketing …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Website https://drmichellemazur.com/Instagram https://www.instagram.com/drmichellemazur/ Twitter https://twitter.com/drmichellemazur Facebook https://www.facebook.com/DrMichelleMazur Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149

Grab your notebook and a pen because you're going to want to take notes for today's episode. I'm taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson. We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values. In this episode of the podcast, I talk about: What the Marketing Messaging Matrix that we teach inside the Savvy Social School is Tapping into your unique strengths for messaging Real world examples of the Marketing Messaging Matrix at work …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/148

Being intentional about social media is much more than just scheduling your Instagram posts. It's about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her business, while still setting boundaries around social media. In this episode of the podcast, we talk about: The importance of relationships in business The repurposing strategy to stay intentional with your social media use A breakdown of her content marketing strategy for her VIP day launches What it's like batch recording 6 months worth of video content (and how) The importance of testing and being data-driven …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She's been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles. Website: https://www.systemssavedme.com Facebook: https://www.facebook.com/systemssavedme/ Instagram: https://www.instagram.com/systemssavedme/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/147

Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don't want to be creating content just to create content. To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we're joined by Tara McMullin who's sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm. In this episode of the podcast, we talk about: What epistemological method is and applying it to your business An intentional repurposing strategy How to use Notion for content management Your role once you shift away from one on one services Finding a balance between your creativity and the algorithm …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Tara McMullin is a coach, community builder, podcaster, and writer. She's the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She's also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara's podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners. Tara is also an international speaker and a best-selling instructor on CreativeLive where she's reached over 25,000 students with her online video courses on small business. Tara's work has been featured in Fast Company, Forbes, Inc, and The Huffington Post. Website: http://explorewhatworks.com Instagram: http://instagram.com/tara_mcmullin Facebook: http://facebook.com/taramcmullinco Twitter: http://twitter.com/taragentile Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we're sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what's working and what's not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media! In this episode of the podcast, I talk about: The difference between metrics and reporting Metrics to keep track of and understanding them The hidden engagement metrics on social media to focus on Other conversation metrics to track besides sales …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145

If you're limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it's going to be that much more important that you're attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well. In this episode of the podcast, we talk about: What "voice of customer" is and how to use it to connect with your audience Market research when you don't have an audience yet How buyers awareness impacts how you write copy on social media Using social media for marketing when you're trying to reduce your social media usage …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Memorable Quotes "It really drives the copy when you know exactly where you're meeting people." "Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?" "Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?" "That's what they're going to connect with… with the business owner who knows what they think and knows how they talk. "A big part of Voice of Customer is knowing what to take and what to leave." About the Guest Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again. Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com. Website: https://sarafrandina.com Instagram: https://instagram.com/sarafrandina Twitter: https://twitter.com/heytheresar Facebook: https://www.facebook.com/SaraFrandinaCopywriting Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144

Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see. Cara Rice knows exactly what it's like to be stuck hiding behind a "business guise" and showing up online in an authentic and often vulnerable way, and she's sharing with us how she overcame the fear of showing up online, and how you can too. In this episode of the podcast, we talk about: The role of video in social media marketing How do you overcome the fear of sharing your story and being vulnerable How your imperfection can actually help your audience What to work on instead of trying to get rid of fear Plus the most common limiting belief that Cara sees and when it most often shows up …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches. She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online. Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too. From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.) Website: www.cararice.com Facebook group: https://www.facebook.com/groups/cararicecoaching Instagram: https://www.instagram.com/cararicecoaching/ Free 8-minute Guided Visualization: https://cararice.com/next-level-you Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143

There's a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it's my job to explore these new platforms and today we're discussing everything about Clubhouse. In this episode of the podcast, I talk about: Exactly what Clubhouse is and the kind of content people make on it How to get the most out of using the new platform and if you should be on it Some problematic issues Clubhouse is still working on The best way I've found to use the app for my business A strategy I teach my Savvy Social School members and how you can apply it to Clubhouse content …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/142

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience. In this episode of the podcast, we talk about: Stephanie's journey from seeking to look thin to breaking free from diet culture What it means to show up "full body" The difference between body positivity and body neutrality How to cultivate confidence How to unlearn the negative thoughts we have about ourselves ...and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science. Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview Instagram: https://www.instagram.com/stephdodier/ Facebook: https://www.facebook.com/StephanieDodiernutrition/ Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we're also afraid of what those same people think. Today we're having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. There's a lot of truth bombs in this podcast that'll shake things up if you're afraid of showing up online authentically, so definitely give this podcast a listen! In this episode of the podcast, we talk about: The fear of showing up vs being misunderstood The bombshell of truth about cancel culture Why imperfection is a good thing What kind of influence do you want to have …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth. Instagram: http://instagram.com/visiontodecision Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It's been quite the transformation and journey! And while it looks all glamorous from the outside you don't always see the behind the scenes ups and downs of my business which I'll be sharing with you today. From the big celebrations and how even my dog benefited from my online business, to the hard lessons learned. In this episode of the podcast, I talk about: The transformation my business has seen in the past 7 years Things I've learned both personally and professionally A big shift I had about permamaters and tracking my time The power of setting intentions and mindfulness How some of the most challenging moments helped me grow …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/139

There's been a dramatic shift in the business world over the past few years. There's no longer a strict separation between your business and what you value and believe personally. We've entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I'm excited for you to listen to this week's interview with certified coach Erica Courdae. In this episode of the podcast, we talk about: What allyship looks like The dangers of perfectionism to allyship The misconception behind your client avatar The direction content creation is heading in 2021 …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children. Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview Instagram: https://www.instagram.com/ericacourdae/ Facebook: https://www.facebook.com/ericacourdae/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she's helped her clients get the most from their virtual events and build an engaged and enthusiastic audience. In this episode of the podcast, we talk about: How the pandemic changed different industries The difference between structuring virtual and live events The unexpected benefit to hosting virtual events Preparing your virtual event for success How to use social media to build excitement about your virtual event …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself. Instagram: https://www.instagram.com/laurencaselli_/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You'd be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to. In this episode of the podcast, I talk about: The importance of repeating your message on social media The number one challenge people face when launching on social media Different stages of the buyer's journey How much time should you give yourself to launch …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. Her willingness to try something different showed her that her audience didn't necessarily want more "insider secrets" about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner. In this episode of the podcast, we talk about: What kind of copy Tarzan's audience gravitated most towards Being vulnerable and authentic in your copy How to use feedback to improve your copy (without taking trolls personally) Using Instagram to help you create email content Tarzan's best copywriting tip for writing emails that connect with your audience …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies. In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media ("What's up, overdue credit card bills and low-paying clients!"). When T-Boss isn't writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik's cube, or singing show tunes in the shower. Tarzan lives in Niagara with her partner and two kiddos. Website: https://tarzankay.com Instagram: https://www.instagram.com/tarzan_kay/ Facebook: https://www.facebook.com/tarzankayspage/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren't getting any real results. So what's the best way to use social media without being stretched too thin and still be effective? In this episode of the podcast, we talk about: How Toni went from a certified yoga instructor to a sought after social media manager Building trust with potential clients/customers on social media The power of simplifying and focusing on the basics Strategically using templates How often you should be posting on social media Finding support and guidance in mentorships …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin About the Guest Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales. Toni has over 10 years marketing and project management experience with a focus on creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled. Building strong collaborative relationships with her clients is a top priority. Instagram: http://www.instagram.com/toni.jakes.tyler Facebook: http://Facebook.com/innovativevirtualsolutionsllc LinkedIn: https://www.linkedin.com/in/tonijakestyler001/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. This week, we're sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn. Tune in to learn: Why you shouldn't focus on your job title and what to focus on instead Why leaning on your past job history isn't the best strategy How to think about making new connections A huge perk to joining the LinkedIn Challenge …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster LinkedIn Challenge It's time to transform your LinkedIn into a lead-generating tool for your business. Join the Savvy Social School community on January 25 for this 5-day challenge where you'll get: ✨ 5 Actionable Video Trainings ✨ The LinkedIn Challenge Video ✨ The LinkedIn Challenge Score Card ✨ A Live Q&A Session ... and more! PLUS there will be prizes, bonuses, and opportunities to get feedback along the way. Join here: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/133

It's the question on everyone's mind… Should I be using Instagram Reels in my business? Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels. So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions... In this episode of the podcast, I talk about: What the heck Instagram Reels is The differences between TikTok and Instagram Strategies vs Tactics The 3 key questions to consider before jumping into Reels for your business How Social Media Managers can apply this with clients. …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021: https://onlinedrea.com/linkedin Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132

This month, we're talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk about: How to get build your profile to attract the RIGHT people The best way to encourage engagement on LinkedIn What you should be focused on for LinkedIn Success …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin Memorable Quotes The best content is from your clients. Whatever your clients' challenges are...write about those. LinkedIn actually rewards dwell time. The longer someone is on your posts, they believe that the content is better so they will spread it further. You could have the best content, but if you're not triggering the algorithm, you're not going to get the views. About the Guest Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE Website: https://paulhigginsmentoring.com 7-Figure Business Assessment: https://paulhigginsmentoring.com/assessment LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/ Twitter: https://twitter.com/PaulHiggins555 Facebook: https://www.facebook.com/Paulhigginsmentoring/ Instagram: https://www.instagram.com/paulhigginsmentoring/ Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/131

Over the past few years, I've seen my students and clients reach their goals faster and with less energy. ➡️ They're posting less and getting more results. ➡️ They're connecting with quality people (and they've left the vanity numbers behind). ➡️ They're having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn. In this episode of the podcast, I talk about: Some of the BIG changes LinkedIn made this year 7 reasons to consider LinkedIn Marketing in 2021 LinkedIn's stance on building community This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130

Social media is changing rapidly and we're going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? In this episode of the podcast, I talk about: What changes social media saw in 2020 A few predictions for what 2021 will look like How brands can stay relevant and fresh How my company is pivoting this year …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Resources Mentioned Episode 75: Social Media Marketing: 2020 Predictions & Trends - https://onlinedrea.com/075 Savvy Social School - http://savvysocialschool.com/ Thrive Mentorship Program - https://savvysocialschool.com/p/thrive Brittney Lynn - https://brittneyllynn.com/ Rachel Kay Albers - https://rkaink.com/

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business? In today's episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. We talk about: How Sue landed on her niche How she's able to support her business by using her intuitive gifts How Sue's business has grown since joining the Mentorship Program …and more! About the Guest Sue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place. When Sue isn't studying mysticism or learning about social media marketing, she's laughing with her children, stretching, exploring the world with her husband, or trying to train her pups! Website: http://sueellissaller.com Instagram: http://www.instagram.com/sueellissaller Facebook: http://Facebook.com/susanellissaller Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/ Resources Mentioned Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Social media as a career barely excited 10 years ago. It's really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new? Today on the podcast, Leanne Knight shares her journey towards building a social media career. In this episode, we talk about: How Leanne transitioned from coding to social media Her advice for new social media managers Her path towards niching down Her experience developing boundaries in the Thrive Mentorship program …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "People need [graphics] to express themselves or to promote their business." "We just have bad taste when we start out and how you get through that is just by practicing." "With everything that I'm doing, whether it's graphics or whether it's writing captions and things like that...I just need to do it." "Just because you know how to do it, it doesn't mean you have to be doing it." About the Guest Leanne is a graphic designer and social media manager with a passion for clear, simple communication. Her specialty is creating graphics for social media, so that business owners can have a professional and cohesive appearance. It is her mission to help purpose-driven entrepreneurs share their message on social media! Website: https://authenticvisionmedia.com How to Plan Your Social Media Content Freebie: https://authenticvisionmedia.com/guide/ Instagram: http://www.instagram.com/authentic.vision.media Facebook: http://www.facebook.com/authenticvisionmedia LinkedIn: https://www.linkedin.com/in/leanne-knight Resources Mentioned Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? In today's episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. In this episode of the podcast, we talk about: Lyndsay's quarterly approach to editorial calendar planning Which marketing metrics relate to the different pieces of the funnel Why Lyndsay joined the mentorship program and how that's changed her business growth …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "If you're a service-based business...you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits." "I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much." "It's so good to just pour into your business and be smart about it too, because...at the end of the day, [decide] which one's going to give you the most return on your investment and the most value." About the Guest Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution. She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out. Whether you're a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly. Website: https://ellengracemarketing.com/resources/ Instagram: https://www.instagram.com/ellengracemarketing/ Resources Mentioned Afton Negrea: https://www.aftonnegrea.com/ Rachel Rodgers' We Should All Be Millionaires: The Club: https://helloseven.co/club/ business building blueprint: onlinedrea.com/blueprint Loom: https://www.loom.com/ Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than. So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, marketers, and people? In this episode of the podcast, we talk about: The definition of mindset and why it's important How having a good mindset can improve your business How to show up on social media without judging ourselves Lana's natural gift of listening and understanding mindset issues How a 30 day live streaming challenge changed Lana's approach to social media This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "If you don't have support and dealing with that vulnerability and all of the fear and the imposter syndrome as it comes up, then a lot of times you're blocked from moving forward and, and truly seeing the success." "Success is something that we strive for so much in our businesses that we put so much of our worth into it." "As you really live into your authentic self in your business and show up as your authentic self, it will seem less of a task and it will connect so much more with your audience." "One of the biggest conquers of fear is action. And so as you do it, more, those fears start to get tapped down." "There is no right or wrong way to do any of anything in your life. The right way is the way that's right for you." "You're not obligated to do anything that you do not want to do." About the Guest Lana Hernandez, owner of Vision to Decision, is a mindset and empowerment coach who guides her clients through the mindset triggers of the entrepreneurial journey. Using her intuitive gifts and 20+ years of corporate knowledge, Lana supports her clients as they navigate their mindset barriers so they can not only experience breakthroughs but also sustain empowered growth as they view and plan for success. Email: [email protected] Instagram Resources Mentioned Business Building Blueprint for Social Media Managers Confidence Coaching with Lana Hernandez - Savvy Social School Wayback Machine Thrive Mentorship Program

Sales funnels, marketing, and advertising are crucial to your business's success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don't need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want! In this podcast episode, we share: Why Jennifer views Facebook Ads as a tool and her approach for lead magnets The importance of understanding what your customer needs How Jennifer qualifies the right people and builds a deeper level of "know, like, and trust" Jennifer's strategy for retargeting ads Advice for being bold in your business and leaning into your authenticity Jennifer's choice to build a life and business around ease and doing what feels good How Jennifer maintains work-life balance as an agency owner Memorable Quotes: "At the end of the day, it's not about Facebook Ads. Facebook Ads is the tool—it's the means to an end." "You should always do what works for you, what feels good for you and what's been tested and proven to work." "You don't need to have years and years of experience and tons of case studies under your belt, people are always buying you...you already have everything you need to market yourself." About Jennifer: Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York. Connect with Jennifer: Website Facebook Instagram This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What's the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind. Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you're human just like them! In this podcast episode, we share: How Lynne uses client stories to create amazing content Lynne's approach of "foundational messaging" to promote consistency and clarity How to apply Lynne's story-telling structure to social media Lynne's social media journey and the support she's built for her brand Recommendations for how to bring storytelling to your marketing strategy Details about the Make Meaning Podcast Memorable Quotes: "Look for the meaning or purpose that drives the work you do every day, because that's where the human part of it is." "There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different." "Tell that story and be multi-dimensional so that people can relate to you and they can understand even if it all looks great on social media, you have your moments, too, and you're only human…" About Lynne: Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities. A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain's Detroit Business as a Notable Woman in Marketing in 2018. Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What's Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose. A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn Connect with Lynne: Make Meaning Website Your People Website Instagram LinkedIn Facebook Links Mentioned: Loom OnlineDrea YouTube Channel This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it's not too late to take steps now to weather whatever storm the 2020 election brings! Listen in and learn why it's important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward! In this podcast episode, I share: How business owners and content creators can handle the divisiveness of the US election The power of being prepared to handle the emotions of others on social media Details about different opportunities to help emotionally prepare for the election Advice for giving yourself grace and tightening your boundaries on social media to address problems and keep growing your business Memorable Quotes: "I love social media; I love the opportunity it provides for connecting with people who I would have never met." "Go into it with a full understanding of what's going on: we can't deny it or ignore it...we have to deal with the emotions on social media." "If you are going into a situation where it was emotionally draining, give yourself 10 minutes to process that instead of ignoring it." "Be intentional about your reasons for even being on social media in the first place." Links Mentioned: Social Media Unwind Meditation for Anxiety during the Election This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you're not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what's not working, and so much more! In this podcast episode, we share: Why metrics matter in social media 3 Key areas of the customer journey: awareness, engagement, buying decisions Advice digging into the data and taking action based on what you learn Suggestions for how to test your metrics Tools to help organize your data tracking How to know when you're ready to build out a dashboard for your data Memorable Quotes: "When you know what you need to do in order to hit that launch, and have milestones that lead to that—you have so much more power, you have so much more control, and that's when you get so much satisfaction." "Take very focused action and look at how the rest of the puzzle pieces react to that." "You get a dashboard...and instead of only looking at numbers, you look at a visual representation of your funnel and you can clearly see what parts are working...and then there is no overwhelm because you know what needs to be fixed…" "Take a step back and see what you can subtract. It hurts a little bit to remove things that aren't working but it's important for the growth of the business." About Natasha: Natasha Vorompiova is a metrics whisperer and the founder of Systemsrock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients' measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha's clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds. Connect with Natasha: Website Facebook Links Mentioned: Systems Rock Dashboard Example: Funnel Control Panel Freebie Special Gift: Recording of the Social Media Sales Funnel Masterclass This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media