The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

As a course creator and community leader, the best thing you can do is listen to your customers. Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave. It was a super tough decision because I've invested so much time and money on Teachable, but when you outgrow where you started, it's time to move on! Listen in to my story of course creation and community building and learn why moving our courses and content to Circle is turning out to be the best possible decision at the best possible time! In this episode of the podcast, I talk about: How I'm improving the Savvy Social School experience Exit Survey feedback My first Teachable course My WordPress horror story Unexpected changes at Teachable Who inspired my decision to move to Circle Circle's best qualities for community & courses My chef's kiss moment with Circle …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/258

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work? That's what my guest Hayley Akins, founder of Motion Hatch, the premier online learning hub for motion designers, is sharing in this episode. Hayley has experienced some serious growth on LinkedIn, TikTok, and Instagram, all while managing her business and personal brand. Her secret? She doesn't do it alone. Listen in to hear how she's working with her social media manager to find success on social and how you can make the decision to add a social media manager to your team. In this episode of the podcast, we talk about: Knowing when it's time to ask for help Hayley's Start to Finish YouTube process Discoverability platforms vs. retention platforms How one reel turned into 100 leads One-person strategy meetings And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Hayley Akins spent the last 15 years working in the motion design industry. For the past 5 years she's been teaching and coaching freelance motion designers and small studios on how to start, run and grow their businesses. Hayley started Motion Hatch in 2017 after being frustrated by the lack of information out there about building a successful motion design business. Since then she's seen the most common challenges that hold many motion designers back. This has given her insight into what works to build a business that's in your control and gives you the freedom to choose how you spend your time. From coaching and teaching motion designers and studio owners to build the business that excites them, Hayley has distilled the best strategies she knows down to create programs and courses and help you to build a motion design business that experiences sustainable growth and feels authentic to you. Website: https://motionhatch.com Instagram: https://www.instagram.com/motionhatch TikTok: https://www.tiktok.com/@motionhatch YouTube: https://www.youtube.com/@MotionHatch LinkedIn: https://www.linkedin.com/school/motionhatch/ Facebook: https://www.facebook.com/motionhatch/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/257

Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time. And that can be super confusing for founders who need to get in Mr. Al's good graces in order to grow on social media. Some days Mr. Al will be your best friend, driving traffic to your feed and seeing increased engagement. On other days he seems like an overzealous bouncer blocking anyone and everyone from seeing the content you work so hard on. So what can you do as a business owner? Listen in to today's episode, and let's talk about the struggles of founders and social media strategists in navigating Mr. Al, The Algorithm's identity crisis so you can know what you're up against as you continue to grow your biz in the finicky world of social media marketing. In this episode of the podcast, I talk about: The hero/villain algorithm dynamic A time before social media algorithms The many jobs of Mr. Al, the Algorithm The toxic friend side of Mr. Al Mr. Al's role in your organic growth The platform where Mr. Al really shines for your business The areas where Mr. Al thrives as a villain The lack of transparency on what makes Mr. Al work …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/256

Y'all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don't have to. Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I'm bringing the data to back it up). Some were pretty surprising, and others disappointing. Dive in so you can steal what works and save time by ignoring the rest! In this episode of the podcast, I talk about: Why panic is not a strategy My SEO keyword-stuffing days Social media as a tool for connection Decreasing engagement across all platforms High-Low Content Strategy The spider that won't leave Hashtags strategies that still work Strategies that failed …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/255

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok. My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook. Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post. For those who don't want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you. In this episode of the podcast, we talk about: Michelle's origins on Instagram Building brand awareness before you have clients Following your audience TikTok Scroll strategy for businesses Michelle's no-plan TikTok strategy And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process. Website: https://michelleedgemont.com/ Instagram: https://www.instagram.com/medgemontdesign/ TikTok: https://www.tiktok.com/@michelleedgemont Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254

Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media. As a business owner who can't avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelmed by it all that you get burned out and give up on social media altogether? Let's talk about this in today's episode, so business owners can learn how to set boundaries while navigating all of the negative emotions running wild in today's social media. In this episode of the podcast, I talk about: My client's controversial video Dealing with the emotions of the world Using social media for the power of good Protecting your peace with social media boundaries Why the ALS ice bucket challenge went viral What we can learn from the Dylan Mulvaney controversy Recognize burnout and doing something about it …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/253

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there's no need to be nervous or put it off until next week anymore. Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul's drag race have taught me anything, honey, those uncomfortable feelings don't have to be your reality, especially if you know what you are looking for–and add a little fun to the equation. When you combine a social media strategy that aligns with your goals with an understanding of how to measure the five most important KPIs, you'll stop being scared of your weekly weigh-in and give yourself more credit for the hard work you put into growing your business on social media. In this episode of the podcast, I talk about: My passion for RuPaul's Drag Race Why checking your data feels like standing on a scale The boring side of social media Choosing storytelling over selling Aligning with your goals, not your competition Using social media as a portfolio The five KPIs you need to track …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/252

If you thought TikTok was for fun and not for growth-minded CEOs, think again. Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you've been nervous about going all-in on TikTok. Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks! In this episode of the podcast, we talk about: The CEO feast or famine cycle Overcoming system resistance Muscle memory Going all in on strategy Racheal's video strategy Why TikTok isn't just for Gen Z And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she's not helping women entrepreneurs, you'll find Racheal hiking along the James River and playing board games with her three kids. Websites: theceocollective.com, rachealcook.com TikTok: https://www.tiktok.com/@rachealcookmba Instagram: https://www.instagram.com/racheal.cook/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251

Is it time for your business to give up on Twitter? That's a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection. But the answer isn't so simple. While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn't flown away just yet. Musk antics or not, there's still plenty of life left on Twitter. The real question is, is the platform still worth it when there is an unpredictable CEO running the show? Until we know for sure, listen in as I go into detail about Musk's time as CEO and how the changes and massive layoffs have impacted how businesses are allowed to use Twitter as a viable tool to grow on social media. In this episode of the podcast, I talk about: The Twitter Acquisition Saga Vibrant Twitter communities Elon Musk's fake updates The reasons for Twitter's potential downfall 6 Bad, One Good on Twitter Why letting Trump back on Twitter is good for everybody …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/250

I tried out Instagram broadcast channels, so you don't have to, and here's what you need to know. Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that's constantly evolving–for better or worse. Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners? Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it's a social media feature worth adding to your task list. In this episode of the podcast, I talk about: Instagram's Midlife Crisis When NOT to try new features The broadcast group chat vibe The pros and cons of broadcast channels Notification overload Four IG broadcast strategies for businesses …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249

With 3.5 billion downloads and over 150 million users every day in the US, it's safe to say TikTok is one of the most popular social media platforms in the world. TikTok's popularity didn't happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader. In this episode, I'm talking all things TikTok. Why it's my favorite app, why it's so great for individuals who love video, and how it's becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route. In this episode of the podcast, I talk about: Why TikTok's algorithm is a work of art TikTok Frustrations The TikTok Congressional Hearings TikTok updates for business owners My viral TikTok clients The raw you on TikTok The other side of mass appeal …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248

Not getting as much engagement as you're used to on Instagram? Don't worry, it's not a you problem. Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ's latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media. Let's dive in and talk about what all this means for you and your business in 2023. In this episode of the podcast, I talk about: Why science should influence the art of social media Declining social media engagement Benchmarks over feelings The data comparisons between FB, Twitter, IG, and TikTok Why TikTok has the most engagement The industries with the highest engagement Love for Holiday Hashtags …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247

This one thing has pumped the brakes on a lot of creators' ability to have fun on social media. Rules! But here's the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules! Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do. Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online. In this episode of the podcast, we talk about: Why TikTok is best for genuine connections The social media coffee shop Backlash to vulnerability Fearing online trolls Erasing the pressure to create And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay's an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more. Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they'd find a better way to build a business. Lindsay's two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life! Website: https://www.theradicalconnector.com/ Social media: https://www.tiktok.com/@radicallinds https://www.tiktok.com/@fantasticalfatty https://www.instagram.com/radicallinds/ https://www.instagram.com/fantasticalfatty/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246

If social media has taught us anything over these last two years (thanks, TikTok), it's this. If you get stuck doing what used to work, the only guarantee is that you'll stay stuck. Social media has evolved so much over the last decade that it's almost unrecognizable. What used to work doesn't, and what works today seems to change every other month. As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what's the solution? Find out in this episode as I change up my marketing strategy with these four social media experiments. In this episode of the podcast, I talk about: Why my views on social media are changing The murky, muddy waters of social media The danger of action from a panicked perspective Helping your audience feel your brand My NEW branding angle Why you can't make it all look easy The hidden truths in your data …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead. Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down. But she can't do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery. In this episode of the podcast, we talk about: What brought Maggie back to Instagram Being the sassy big sister to her followers Maggie's coaching character archetypes The deinfluencer trend Trusting the data, but doing what works best for you Feed posts are not dead The commitment to accessibility The fear of being canceled And so much more! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business. Website: https://bsfreebusiness.com/ Instagram: https://www.instagram.com/bsfreebusiness/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

Social media isn't the product. We are. That's just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre. Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media. Listen in as we pull back the curtain on why ad targeting is getting harder (and why that's a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors. In this episode of the podcast, we talk about: Why social media isn't so free The struggles of targeted advertising in 2023 The soon end of relying on Google and Facebook for tracking your audience Regaining the humanity of our online activity The importance of two-factor authentication Platforms harvesting your DMs to better target you and your audience Why Lanie is only one social media platform Why it's okay if social media isn't your top sales converter The magic of ChatGPT in data-driven decision making …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it. Website: https://omgrowth.com/ Instagram: https://www.instagram.com/omgrowth/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243

If you haven't figured out the secret to using AI in a way that's relevant to your business, then let me be your guide! I've taken a bit of time (that's an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students. The results are astounding if you know what to ask so you can take out the guesswork on what's relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding. And, even better… it all starts with a conversation! Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices. In this episode of the podcast, I talk about: How ChatGPT is going to change things for marketers How to get creative with ChatGPT for personalization How to get refined and relevant answers with ChatGPT How to remix content using ChatGPT Using your own dataset with ChatGPT for future content creation Using ChatGPT and other AI to shorten brainstorming sessions This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242

AI and ChatGPT are taking our jobs! Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers. AI is NOT here to take over. When you take a closer look and give it a chance, it's easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. In part one of my dive into ChatGPT, let's discuss what AI really is and look at the good, bad, and limitations of using AI in your business. And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices. In this episode of the podcast, I talk about: Why I was terrified of ChatGPT Why market disruption is a good thing The fall of Blockbuster AI ALL around us My 1:1 interview with ChatGPT The dangers of ChatGPT The positives of ChatGPT The limitations of ChatGPT …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241

Forget video. Story is King. A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans? That's our topic today with copywriter and storyteller, Marisa Corcoran. In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdown process turns your boring, informational social copy into humorous, meaningful, and memorable stories that build your audience. In this episode of the podcast, we talk about: The brain's attraction to story Sharing our slice-of-life moments The two things purchasing decisions are based on The story stripdown process Keeping a story at the ready Why the best copy can't fix a muddy message Non-sexy transitions Creating scroll-stopping subject lines …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com About the Guest Marisa's magic lies in creating intentional icons, whether it's supporting 400+ coaches and creatives to craft their uncopyable message inside her signature program, The Copy Confidence Society. Or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships. She's also the creator of the wildly popular summit, The Copy Chat (6 seasons + counting!) which has given $100K+ to organizations like The Headstrong Project, Soul Fire Farm, and Sage USA. When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it's government policy and consuming inappropriate amounts of Nutrageous candy bars. Website: https://marisacorcoran.com/ Instagram: https://www.instagram.com/mtoni/ The Copy Chat Facebook Group: https://www.facebook.com/groups/thecopychat Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/240

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many. Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Partner of Uplifting Impact, Deanna Singh, is going to help you overcome in our latest episode. Listen in as my former client shines a light on how you can embrace your values, create safe spaces at work, and be inspired to become a DEI advocate out of compassion for others–instead of just checking the DEI box on your list of things you're expected to do as a business owner. In this episode of the podcast, we talk about: Recruiting opportunities for everyone to thrive Starting with people to people DEI Bat Signals Staying connected to your core values Not becoming a fictional character Social Media as community service Is social media replacing social interaction? Her 1:1 LinkedIn Connection Strategy …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com About the Guest Forbes Magazine describes Deanna Singh as, "A gifted communicator...a champion for marginalized communities and an inspiration to all those who want to be agents of change in their work, lives, and society." Deanna is the Founder and Chief Change Agent of Flying Elephant, an umbrella organization for four social ventures. Through their work in the spheres of DEI, healthcare, children's literature, and leadership, these four varied companies are united in their mission to shift power to marginalized communities. Deanna is an award winning author, educator, business leader, and social justice champion who speaks to over 50,000 people annually, giving audiences the tools and courage to imagine, activate, and impact the world as agents of change. Website: https://www.upliftingimpact.com/ LinkedIn: http://linkedin.com/in/deannasingh Facebook: https://business.facebook.com/purposefulhustle Instagram: https://www.instagram.com/deannasingh1/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/239

The best communities are those where people feel safe enough to be themselves. As leaders in your business, it's your job to create those spaces for your team and yourself. I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you. In this solo episode, I'm an open book! I'm sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it's time for you to find your voice and live your values out loud in your business. In this episode of the podcast, I talk about: Not rocking the boat Avoiding the hard conversations Why what you don't say matters Why your company needs a diversity policy The social media mirror Creating safe places at work Showcasing your belief system online Baby steps to becoming more accessible How Brené Brown helped me become a vulnerable leader …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238

Professional stylist and LinkedIn Branding Expert all wrapped into one. I want y'all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn't find her through a recommendation. I found her on social media. I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities. In this episode of the podcast, we talk about: Turning her focus from Instagram to LinkedIn The mindset of professional women on LinkedIn Gaining a deeper understanding of your target audience Why she's all in on video on LinkedIn The power of consistency with your audience Renée's LinkedIn Content Strategy …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin About the Guest Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style. Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let's Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey. Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it's a game-changer. Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world. She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows. Website: https://letsgetdressednow.com/ LinkedIn: https://www.linkedin.com/in/reneelindo/ Instagram: https://www.instagram.com/letsgetdressednow TikTok: https://www.tiktok.com/@letsgetdressednow Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

Not the biggest fan of social media, but you know it's almost necessary to grow your business? You're in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community. In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn't her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn. In this episode of the podcast, we talk about: Connections through storytelling Why cold outreach is best on LinkedIn Sending DMs without being annoying Relationship-Driven Sales Why LinkedIn is perfect for introverts Why Shannon spends an hour a day on LinkedIn How to format your story posts for greater reach …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin About the Guest Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people. Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come. Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small. Website: https://readytorebelle.com/ Instagram: https://www.instagram.com/readytorebelle/ LinkedIn: https://www.linkedin.com/in/shannonsiriano/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236

Tired of other social platforms turning into TikTok? Well, there's still one platform that's super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn! LinkedIn is primed to pop off in 2023, so if you're a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind platform. In this episode of the podcast, I talk about: The amazing results my clients are getting Less energy, more ROI The 80/20 social media rule for businesses Why messaging is best on LinkedIn Yes! You can be vulnerable on LinkedIn LinkedIn's new creator focus TikTok's influence on LinkedIn Post and ghost 2023 trends on LinkedIn LinkedIn Jumpstart Challenge …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/235

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community. Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus. Listen in as I dive into why online communities are so valuable and share the four building blocks of developing a community around your expertise. In this episode of the podcast, I talk about: Trend Culture Billboard Megaphone Marketing My book club besties The opposite of community Your hidden limited belief Connecting with no strings attached The Savvy Social Retreat The true end of the sales funnel My biggest goal for 2023 …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year. Join hundreds of passion-led business owners for this 5 Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/234

On this episode of The Savvy Social Podcast, I'm sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi. This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn. So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive. In this episode of the podcast, we talk about: Why content on LinkedIn has legs The FIRST thing to think about before you post on LinkedIn Choosing clarity over clever Treating LinkedIn like a search engine Revenue vs. Reactions My Big Five Social Media Content Pillars Time limits for content creation …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Annie Franceschi, host of Branding with Friends Podcast Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding Website: https://www.brandingwithfriends.com/ Follow Annie Franceschi on social media: Facebook: https://facebook.com/greateststorycreative LinkedIn: https://linkedin.com/in/anniefranceschi Instagram: https://instagram.com/annie.franceschi Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233

On this episode of The Savvy Social Podcast, I'm sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn't have to be your whole life. In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm. In this episode of the podcast, we talk about: Why outsourcing is business growth's best friend Sharing everything to sharing nothing Setting hard social media boundaries Social media ghostwriters My digital detox Connection vs. Conversion Content …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Teachable & Jonah Cohen, host of Spotlight by Teachable series Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea Create your online course with Teachable: https://onlinedrea.com/teachable Follow Teachable on social media: Instagram: https://www.instagram.com/teachable/ YouTube: https://www.youtube.com/teachablehq Facebook: https://www.facebook.com/teachableHQ/ TikTok: https://www.tiktok.com/@teachable.com Twitter: https://twitter.com/teachable/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232

On this episode of The Savvy Social Podcast, I'm sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor. In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy. In this episode of the podcast, we talk about: My relationship-focused social media strategy How I avoid being a wallflower at live events Marketing vs. Building An Audience Why branding is all about the feels How small biz owners can use social media without being an expert What I would do if Savvy Social School were my only business …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Tara McMullin, host of What Works Podcast Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/ Website: https://www.whatworkspodcast.com/ Follow Tara on social media:Twitter: http://twitter.com/taragentile Instagram: http://instagram.com/tara_mcmullin LinkedIn: http://linkedin.com/in/taragentile Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231

On this episode of The Savvy Social Podcast, I'm sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms. From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media! In this episode of the podcast, we talk about: What Marriot got wrong about Social Media in 2013 The ever-changing tide of social media Why I'm a social media dinosaur The content platforms love to reward Social Media as a search engine The social media comparison game …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Emily Thompson, host of Being Boss Podcast Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022 Website: https://beingboss.club/ Follow Emily on social media: Instagram: https://www.instagram.com/beingbossclub/ YouTube: https://www.youtube.com/c/beingboss Twitter: https://twitter.com/beingbossclub Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230

There's a new app on the block, and it's looking to bring real authenticity back to social media. I'm talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers. I've done my research and tested out the app for the past few months, so now I'm ready to report back and tell you if it's worth your time, especially as a tool to grow your business. Check out what I learned about the fastest-growing social media apps on the market. In this episode of the podcast, I talk about: Living life without filters Why their warning made me smile BeReal's Innovative Notification Approach Why BeReal isn't for influencers Chipotle's BeReal Experiment What Gen Z gets right about social media How biz owners can benefit from BeReal My likes & dislikes about the BeReal Why BeReal is a complementary strategy The future of BeReal …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229

If you've been putting off launching your online program, this episode is a sign that the time is now! I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont. As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices find the same success by leveraging her proven strategies. Strategies that she's now sharing with all the Savvy Social listeners. In this episode of the podcast, we talk about: Stephanie's solution to doing ALL the marketing things herself Why she let her RD License expire after 12 years The Un-Profitable In-Person Workshop Model The power of patience during a Rebrand Being grateful for support The challenge of slow growth The value of spending money on full-time staff The Watchers vs. Connectors Why online programs are like snowflakes …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, she has enrolled over 5000+ students through her programs. Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world. Website: www.theleveragedpractice.com Social media: @theleveragedpractice Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/228

It's that time of year when I come to you in full That's So Raven Mode and share my bold but fully informed 2023 predictions for social media! These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is what can help you use social media as a real tool to grow your business. So listen to today's episode as I reflect on the past year's trends and share my top five predictions for the world of social media marketing. In this episode of the podcast, I talk about: Why it might be time to hop on the trend train Strategies & Tactics 101 The 2023 Social Slowdown The influence of TikTok My (almost) failed predictions over the last three years My on-the-nose predictions over the last three years How Gen Z is using social media My Big 5 Predictions For 2023 My word for 2023 …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/227

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? The shift happens when you stop choosing between an audience or a community and realize you need both. Listen to this week's episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business. In this episode of the podcast, I talk about: Why audiences are overrated Why communities are more important The TRUE definition of community The weird world of rewarding hate on social media How cancel culture impacts community growth Why social media audiences are here for the show Megaphones vs. Sewing Circles My challenge to ALL online community leaders The Realness Factor (do you have it?) The struggle to automate personal connections …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226

So you've made a decision on who to hire to manage your social media presence. Now, the real work begins. Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality. This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I'm easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren't the one writing, designing, and creating your content strategy. In this episode of the podcast, I talk about: Not skipping to part three of the process Why client intake is key How to avoid disappointment in the outsourcing process Why I love LastPass Premium The most time-consuming area of social media The World Famous OnlineDrea Copy Stalking Process What to do when your client's voice isn't clear Why copying one post to all platforms is so 2017 How to hand off and be hands off Why reporting breaks bad cycles …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225 Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Whether it's an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team. In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire. Last episode you prepared your business to bring in someone new, now it's time to listen in as I give you the exact steps my agency takes in seeking and finding hidden talent so you can create a social media dream team of your own. In this episode of the podcast, I talk about: The vulnerable nature of handing over your social media accounts In-house vs. Outsourced support Why VAs are the Jack and Jill of all trades Doers vs. Strategists and how to choose who's right for you Hiring Agency Dream Teams Knowing what you can't afford Budgeting your money and time Asking all the right questions in the interview Why I rely on job posts and not Facebook Groups for new talent Company Values as a magnet and repellent …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/224 Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it's important to get your house in order before you invite someone new to be the caretaker of your social media property. Handing over your social media management is not an expense, it's an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals. Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn't that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it. In this episode of the podcast, I talk about: How to know when you're ready to hire social media support What to do before you hire social media support The challenges that come with outsourcing your social media Why using social media is like eating junk food Diagnosing social media's role in your business The Kardashian Effect Creating your Digital Brain The one question every business needs to answer about social media The All Powerful Funnel …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223 Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon. One of the best places to add this trend to your life is in your marketing strategy. It's time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely. Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don't, who will? Listen in as I break down the truth behind quiet quitting (I'm a big fan) and how it can completely change how you approach your business and life. In this episode of the podcast, I talk about: Why I'm a huge fan of quiet quitting What quiet quitting really means (it has nothing to do with quitting your job) What quiet quitting really isn't (it's not about laziness or hustling) The Pandemic Reset Why doing more is not the secret to a successful marketing pivot Avoiding Long-term Start-Up Hustle Mode The risk of NOT setting better boundaries What you add to your biz when you quiet quit The downside of quiet quitting your marketing This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222

Just because you are suddenly experiencing low engagement on social media doesn't mean it's time to fly the white flag of surrender. It's time to try something new! You're not alone in playing detective and trying to discover what's going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients' accounts. The results can be a little nerve-racking, but that's why I'm here today. In this episode, I want to calm your nerves about low engagement and give you some proven engagement-busting strategies that can help breathe new life into your social media accounts. It's time to have fun again using social media as a tool to grow your business! In this episode of the podcast, I talk about: The main culprit for the lack of engagement Why you can expect July & December to be the WORST Why search and video consumption jump at the end of the year Real World Social Media Audits and what the results mean for you The #1 thing I see accounts NOT doing on Instagram The Rinse & Repeat Strategy Why engagement does not always equal good engagement The danger of tying your self-worth to your engagement The reason you don't need 100K followers Private Success Signals Public Success Signals Why the Algorithm is not out to destroy you & what it really wants The human nature factor behind the success of videos on social media My Engagement Busting Content Strategy This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/221

Isn't Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can't help but agree. Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. Listen in as he delivers a Masterclass in Twitter Networking–that's right, there's a lot of punch and positivity left in those 280 characters. In this episode of the podcast, we talk about: Jeremy's Magnificent Sales Failure & Redemption Why Twitter is his go-to social platform Why he gave up on Instagram How he built his circle of influence on Twitter His Newsletter Strategy for knowing who to follow Why Twitter is a Learner's Haven Finding your Funnel Focus The creative benefits of constraints Why rules are good for the brain How to avoid sacrificing your creative soul on social media #1 thing to do if you want to get the most out of Twitter …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Website: https://podcastmarketingacademy.com Twitter: https://twitter.com/iamjeremyenns LinkedIn: https://www.linkedin.com/in/jeremy-enns/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, "HOW?" and hope you get an answer. In today's episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. SPOILER ALERT: Luck was not involved…and that's GREAT NEWS for everyone! In this episode of the podcast, I talk about: Why you can't predict if you will go viral Why all online attention isn't created equal (and learn what's best for you) How TikTok set the new standard for discoverability Why you shouldn't expect your Instagram feed to be your great viral hope How Connected Storytelling can ignite your viral moment Using The Fly-On-The-Wall approach to go viral This X-Factor in Viral Storytelling Why you may not go viral as fast as you want (and why that's okay) Why I STILL preach the TikTok Sermon The technical side of going viral The perfect time to make the ASK Why going viral may not be the best thing for you and your business This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219

Video isn't just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world's most popular social platforms, but it's still a hidden gem because of one major reason. The untapped potential of VIDEO. Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms. Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business. In this episode of the podcast, we talk about: How Alicia started her video takeover Alicia's trick to fight her "introvertness" before getting on camera The ONLY way to get better and comfortable on video Not being scared to show your face on camera The "5-Words or Less" Bullet Point Practice How to come up with an attention-grabbing hook How to continue the conversation after the video ends Why the time is NOW for LinkedIn Video How to get Alicia's Livestream Resource Guide …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around. Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired. When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband. Website: www.aliciahenderson.biz LinkedIn: www.linkedin.com/in/aliciahendersonbiz Instagram: www.instagram.com/aliciahendersonbiz/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She's delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations. Listen in as this advocate for women's wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past. In this episode of the podcast, we talk about: How One Statement can dramatically change a life The 12 Fun Facts that helped Merel find her people Conversion Lubrication Answering client conversations in your content creation Creating micro and macro conversions The beauty of Promotional Flow and how to get there The benefits of providing a private online community Merel's creative upbringing Getting Goosebumps while consuming content The content that inspires my copywriting Building relationships & Closing sales in the DMs …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire. Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue. Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots. Website: www.merelkriegsman.com Facebook group: https://www.merelkriegsman.com/community Facebook: https://www.facebook.com/merelelishevah.kriegsman/ Instagram: https://www.instagram.com/merelkriegsman/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

If the thought of sharing your ENTIRE life on social media doesn't make you uncomfortable, then this podcast episode is NOT for you. But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don't know where to draw the line, then you are my people! Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you. In this episode of the podcast, I talk about: The Social Media Strategy I learned from Gary Vaynerchuck What your social media should be a reflection of Transparency Dissonance Sharing something better than failures My lesson learned that took four years to share Three reasons why I don't share photos of my daughter on social media Avoiding the Social Media Shame Game My Healthy Obsession with RuPaul's Drag Race Posting vacation photos during vs. after the vacation Why your comfort is all that matters …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216

Have you ever wondered what it's like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer. Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on social media. In this episode of the podcast, we talk about: The ONE THING viral creators have in common How an unplugged curling iron led to a Viral TikTok moment (4 Million+ Views!!!) The Funny & Cute Side vs. The Weird Side of Social Media Positives vs. Negatives of Going Viral What breaks Abbie Jean's Heart My worst YouTube Comment How Abbie Jean and Nate promote their podcast on social Nate's unspoken "rule" for all podcast guests …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Have you ever wondered what your favorite social media personalities think about going viral, their followers, or being considered an "influencer"? Wonder no more! Abbie Jean and Nate welcome popular influencers to chat about all things social media, what real life is like, and more! Let's take a peek behind the upload! Website: https://linktr.ee/Socialinfluencepod Instagram: https://www.instagram.com/socialinfluencepod/ TikTok: @socialinfluencepodFacebook: The Influence: A Social Media Podcast Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/215

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality. Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and increase your ability to serve your target audience. Listen in on this great conversation as Lily shares her journey from babysitter, to New York Theater Performer, to Top National Matchmaker, to a now successful dating coach featured in the likes of InStyle, ABC News, and Oprah Daily. Lily breaks it down as she helps you develop a healthier relationship with Instagram Reels, your potential partners, and yourself. In this episode of the podcast, we talk about: How a side gig she didn't know existed changed her life The 6 Microcosms of Dating How long it took for Lily to show up as her authentic self on Social Media How a business coach shifted her mindset as an entrepreneur The Brazen Breakthrough Transformation program The Value of belonging to a community Her reluctance to use Instagram Reels until I told her THIS How made-up stories in our minds can be the greatest hindrance to our progress How a Reel that received 27,000 views in 3 days only took 5-minutes to make and post Where Lily gets inspiration for her Reels Permission to not be perfect on Reels Lily's batching process for recording Reels The emotional labor of social media Why she doesn't use the word "BUT" in her social media copy, and what she replaced it with …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Lily was a top matchmaker at the largest firm in the U.S. After matching hundreds, she realized that with coaching, women could become their OWN expert matchmaker to find better dates for themselves than anyone else ever could. Now as the founder of Date Brazen, she's helped hundreds of women around the world build badass dating lives that lead to extraordinary relationships through unconventional coaching and transformative community. Website: https://www.datebrazen.com/ Instagram: https://www.instagram.com/datebrazen/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/214

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). If you are anything like me, you have probably wondered if you will have a thriving business to come back to? Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace. In today's episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy. Led by listener submitted questions, I'm helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process. Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause. In this episode of the podcast, I talk about: The importance of planning for the unexpected Staying relevant even when you can't see the future of social media Not focusing on social media tactics (and what you should really be focused on) Why owners need to lean on their teams for support when they need it most My Big (unexpected) Gap and how I adjusted Courage to cut big a campaign for the good of the organization The benefits of a deep online content catalog for repurposing Taking a pause and how not to beat yourself up about it Why Business Owners need to look ahead My 4th Trimester Experience Why mom's need to create their own personal rulebook …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells you that you aren't good enough, you aren't ready yet or that what you have to say has already been said…and it's already been said better than you can EVER say it. So why bother even moving forward when we have these diminishing thoughts in your head? According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you are hearing are all lies. Lies of the Imposter Complex. As a certified leadership coach, TEDxWomen speaker and writer, Tanya Geisler has made it her life's mission to uncover the lies of the Imposter Complex and help high performing leaders reframe their mindset to reveal that what they believe is holding them back is actually their greatest superpower for achieving their goals. Tune in to this amazing conversation as Tanya helps break through the mold of perfectionism and shares how you can turn your negative thoughts into unique attributes that help you show up as the REAL YOU on social media. In this episode of the podcast, we talk about: How Tanya's first TEDx Talk forced her to get clear about her work's purpose The Good News about imposter complex we ALL need to hear The 12 LIES that show up with the Imposter Complex The importance of recognizing that imposter complex looks and impacts us all differently Reframing our negative characteristics into beautiful attributes Battling Imposter Complex on social media The BIGGEST Social Media Lie Tanya hears most often How to avoid getting stuck in comparisons Why YOUR way is THE way Why Erika values connections more than numbers on social media The Model of Possibility The MOST important social media metric for business owners …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Tanya Geisler is a certified Leadership Coach, TEDxWomen speaker, and writer who teaches high-performing leaders how to combat their Imposter Complex and lead with impeccable impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, entrepreneurs and rockstar motivators. Website: www.tanyageisler.com Instagram: https://www.instagram.com/tanyageisler/ LinkedIn: https://www.linkedin.com/in/tanyageisler/ Facebook group: https://www.facebook.com/groups/OvercomingTheImposterComplex Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/212

If you are a social media strategist or social media manager this is for you! The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it's time to think about raising YOUR prices. I'm not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I've already done the hard work for you. Listen in as I preview the re-release of my popular 3-part private training series which gives listeners a guided tour of exactly what is needed to raise your rates the RIGHT way. So if you are ready to keep doing what you love for your clients and create a profitable future for your business, then you need to download this free series. Get the free audio series delivered to your inbox right away by visiting https://onlinedrea.com/training/ In this free training, we talk about: Shifting your mindset to gain the confidence to raise your prices How to build a business that grants you true financial freedom The REAL benefits of raising your rates (it goes beyond just paying yourself more $$$) What to do before, during, and after you raise your rates How to AVOID hurting your business when you increase your prices Communicating the price increase with your current & new clients …and more! Get the free audio series delivered to your inbox here: https://onlinedrea.com/training/

Catch-all social media marketing tactics, tips, and tricks aren't your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it's time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel so sleazy when making the hard sell. In this episode of the podcast, we talk about: Erika's "AHA" moment that helped shape her business The Mindset Shift helping introverts boldly sell their services The Spray & Pray Marketing Method (and why it doesn't work) What you should do every 6 months to realign with your target audience Why Erika calls Instagram a Backyard Summer Barbecue What it means to show up like a human being on Social Media How a move from New York to Michigan changed her posting strategy Developing Social Media boundaries Erika's No Sleaze Sales Method …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Erika Tebbens is a Sales Strategist for rebels who reject the status quo and desire success, but aren't willing to compromise who they are to get there. She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout. With nearly 20 years of experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate –– only one that's perfectly aligned with your strengths, values, and vision. She also hosts the weekly Sell it, Sister! Podcast where she dishes out b.s.-free business advice. Website: https://erikatebbens.com/ Instagram: https://www.instagram.com/erikatebbensconsulting/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/211

Life Coaches Give Me Life! My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. In your life coaching business, I want you to show up and shine on social too! But how? How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches competing for attention? I hear this question all the time and on today's episode I have the answer. So listen in. In this episode of the podcast, I talk about: Why Life Coaching ISN'T oversaturated The reason why NOW is such a great time to be a Life Coach The 3 C's to successfully marketing your Life Coaching Business The 1 step you CAN NOT SKIP if you want to succeed on social media The Savvy Social Messaging Matrix The REAL reason why Video Is King …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/210