The Social Media Success Framework
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) · Andréa Jones
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Show Notes
2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you're leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!
In this podcast episode, I share:
- Why you want to start with the end in mind when building your social media strategy
- The power of knowing your preferences and creating a balance for your social media strategy
- 4 Stages of Social Media Success Framework:
Stage 1 = Build
- 3 W's: What do you sell? Who is it for? Why does it matter?
- Focusing on the transformation you offer
- Understanding next steps, lead magnets, sales funnels, and your last step for clients
- What your digital brain entails and why it's important for your business
Stage 2 = Create
- Foundational Content
- 5 Pillars of Content
- Helpful Savvy Social Podcast episodes about posting, scheduling, captions
Stage 3 = Grow
- Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message
- Tips for networking and starting genuine conversations on social media
- How to make the most of your time on social media
Stage 4 = Accelerate
- Paid advertising
- Facebook Groups and whether or not to create your own
- Leveraging other networks to build collaborations
- Podcast Guesting opportunities
- Outsourcing your social media
Memorable Quotes:
- "When we look at other people's social media accounts, we see the tree and we don't see the seed they started with."
- "Social media is nutrients for our business; it's something we have to keep doing."
- "Whether you have a product or service—whatever your offer is—focus on the transformation."
- "Your digital brain is where your concepts live."
- "A good rule of thumb is if you wouldn't say it to someone randomly in Starbucks, don't say it on social media."
Links Mentioned:
Get 100 Followers in 10 Days Challenge
Free Course: Social Media Success Framework
Episode 83—Writing Promotional Social Media Captions
Episode 70—Planning Your Social Media Posts
Episode 103—Pros and Cons of Starting a Facebook Group
This Episode Is Made Possible By:
- Traject Social: The world's most complete social media management platform and my social media management tool of choice.
- Agency Vista: Your work and experience will take center stage. And we're proud of the work we do.
- Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media