The Luxury Item with Scott Kerr

Scott Kerr sits down with Radha Arora, president and chief development officer at Rosewood Hotels & Resorts, to discuss what it means to be an ultra-luxury hotel today and why the brand's "Sense of Place" philosophy is more relevant to 'affluent explorers' in a post-pandemic world. Radha also talks about Rosewood's ambitious global growth strategy, the summer resurgence in business despite the air travel mess, the slow return of the business traveler, shifts in luxury hotel guest expectations, and its creative strategy to manage labor challenges. Plus: Rosewood's transformation of New York's iconic Carlyle Hotel and launch of Carlyle & Co. membership clubs. Featuring: Radha Arora, President and Chief Development Officer at Rosewood Hotels & Resorts (rosewoodhotels.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Sarah Davis, founder and president of leading luxury goods reseller Fashionphile, sits down with Scott Kerr for an in-depth discussion on the booming luxury resale market and the enormous success of the brand. Sarah talks about Fashionphile's rigorous authentication process, distinguishing itself from other luxury resellers, the pandemic's shot in the arm for resale, the flourishing partnership with Neiman Marcus, Gen Z trends that are fueling resale growth, and how luxury fashion house price hikes on signature handbags have impacted resale pricng dynamics. Plus: Why secondhand goods will play a significantly larger role in the future luxury fashion landscape. Featuring: Sarah Davis, Founder and President of Fashionphile (fashionphile.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Harvey Moscot (CEO) and Zack Moscot (CDO), the 4th and 5th generation of Moscot who currently run renowned global luxury eyewear brand MOSCOT. They discuss the New York brand's rich heritage and how it grew from Hyman Moscot selling ready-made glasses from his pushcart on Orchard Street at the turn of the 20th century to a global fashion accessory giant whose iconic glasses adorned famous faces from Andy Warhol to John Lennon, Johnny Depp and Jeff Goldblum. Harvey and Zack also talk about the keys to the company's longevity, staying true to the family's core values, the quirky vintage spirit of its boutiques, the impact of Warby Parker on their business, and reaching into the family heritage for innovative design inspiration. Plus: Why we love celebrities and pop culture characters with enigmatic eyewear Featuring: Harvey and Zack Moscot of MOSCOT Eyewear (moscot.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Scott Kerr talks with Irvin Goldman, CEO of Acker Wines, the oldest wine sellers in the US and the world's largest wine auction house. Irv discusses how the 200-year-old family-run brand has evolved and thrived, the luck of investing in virtual auction and e-commerce technology right before the pandemic, finding enormous success in its virtual fine wine auctions, and more younger people getting into the wine education, auction, and investment game. He also talks about creating a proprietary wine analytics platform for wine investors, why fine wines are better investments than the equity market, the surprising "reality" of accepting crypto payments, and releasing the first-ever Burgundy wine NFTs. Plus: How the fine wine market will play out the rest of the year. Featuring: Irvin Goldman, CEO of Acker Wines (ackerwines.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

On this episode, Scott Kerr talks with Alison Bringé, chief marketing officer at Launchmetrics, a brand performance platform for fashion, luxury, and beauty companies. Alison discusses how its proprietary Media Impact Value algorithm helps brands measure the impact of their marketing activities, why live fashion shows still have a strong influence on brand performance, what marketers should know about working with today's influencers, and KOL and KOC trends in China. She also talks about measuring brand impact in the metaverse and how digitalization of high-touch experiences via AR, video game skins and NFTs have impacted omnichannel strategies. Plus: Why fashion brands are "data obsessed" but fall short with analysis capabilities. Featuring: Alison Bringé, Chief Marketing Officer at Launchmetrics (launchmetrics.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Lisa Lutoff-Perlo, president and CEO of luxury cruise line Celebrity Cruises to discuss the global restart of the cruise industry after over a year at bay under a Covid cloud. Lisa talks about dealing with the strict cruise travel CDC guidelines, the thrill of having the first post-pandemic cruise ship set sail from the States, and how it's been luring cruisers back to the high seas. She also discusses why Celebrity Cruises positions itself as a "relaxed luxury" brand for the culturally curious, how its getting affluent millennials to cruise, creating luxury at scale, and how its new design-focused Celebrity Edge ship is changing the luxury cruise game. Plus: How Celebrity's biggest-ever advertising campaign became the voice of the cruise industry's comeback Featuring: Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises (celebritycruises.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Scott Kerr speaks to Adelina Wong Ettelson, global head of residences marketing at the Mandarin Oriental Hotel Group, about the surging demand from ultra-high-net-worth buyers to live in luxury branded residences. Adelina discusses why more non-hotelier luxury brands like Armani, Aston Martin, and Baccarat are competing in the space and the advantages of a hospitality brand associated with the property. Adelina also talks about how Mandarin Oriental brings the same legendary service and sophistication to the global branded residences, how the new meaning of home has sparked more interest in branded residences, how it positions itself versus luxury hotel branded residences such as Ritz-Carlton and Four Seasons, and the launch of its first two stand-alone U.S. residences along with an exclusive partnership with Saks Fifth Avenue. Plus: The new nostalgic-inspired "It Happened" campaign for Mandarin Oriental Residences from renowned adman David Lipman Featuring: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group (mandarinoriental.com/residences) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Jonathan Beckett, CEO of luxury superyacht company Burgess, to discuss what's driving the booming superyacht market, the ultra-high-net-worth individuals who are purchasing or chartering them, and the trends that are changing the business. Jonathan talks about why the surge in first-time buyers, the latest in-demand superyacht amenities, who the young wealthy buyers have different requirements and how Burgess sells to them, and what makes a great superyacht broker. Plus: How the sanctions on the Russian elite have impacted his business Featuring: Jonathan Beckett, CEO of Burgess (burgessyachts.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Michael Kliger, CEO of multi-brand luxury fashion e-tailer Mytheresa, talks with Scott Kerr about how its focus on curation, content and service has been driving the company's success. Michael also discusses why Mytheresa fills the void in the current US luxury retail landscape, its unique customer-centric approach, why it expanded into luxury home and lifestyle products, exploring the beauty category potential, and how it uses AI to identify and market to loyal customers. Plus: Why he sees luxury goods continuing to thrive despite the current headwinds. Featuring: Michael Kliger, CEO of Mytheresa (mytheresa.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Edouard Meylan, CEO of independent Swiss luxury watchmaker H. Moser & Cie. talks with Scott Kerr about acquiring the almost 200-year-old brand in 2012 and its remarkable rise in the industry. He also talks about building brand awareness around a strategy of creating provocative timepieces and pushing out controversial marketing campaigns. Edouard discusses the entrepreneurial mindset of its customers, why Millennials are buying luxury analog watches, how the scarcity of the Big Four watch brands have helped Moser, if the luxury watch market is in a bubble, and keeping a sharp eye on Web3. Plus: How his protest against the Swiss government's 'Swiss Made' legislation inspired Moser to create a fine watch out of real Swiss cheese. Featuring: Edouard Meylan, CEO of H. Moser & Cie. (h-moser.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Scott Kerr sits down with American fashion designer Billy Reid for a fascinating conversation about his eponymous label and how cataclysmic setbacks in the early stages were instrumental to the Alabama-based brand's growth and success. Billy talks about how his business was nearly wrecked after the 9/11 attacks, then mounting a comeback and building a sustainable global brand. He also discusses how winning GQ's Best New Menswear Designer and CFDA/Vogue Fashion Fund changed the game for him, why his customers have a self-focused mindset, and bringing his hospitality-driven Southern roots to life at his stores and his annual 'Shindig' festival. Plus: How a Billy Reid peacoat on Daniel Craig in the James Bond "Skyfall" film becomes an instant hit. Featuring: Billy Reid, Fashion Designer at Billy Reid (billyreid.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Scott Kerr speaks with Amina Porter, Co-CEO of PS, a private luxury airport terminal at Los Angeles International Airport that lets wealthy travelers skip the commercial terminal entirely. Amina discusses how PS was modeled after the successful VIP services at major international airports and how it's different from amenities-loaded high class airport lounges. She also talks about the luxury travel services available to PS members, the launch of the more accessibly-priced Salon communal lounge, if the private aviation boom has hurt her business, and expansion plans to other airports. Plus: The biggest challenge in building a new luxury category and brand from scratch Featuring: Amina Porter, Co-CEO of PS (reserveps.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Nicolas Girotto, CEO of Bally, joins Scott Kerr to discuss how the iconic 170-year-old Swiss luxury house is moving to boost relevance and growth these days. Nicolas talks about Bally's recent appointment of LA-based streetwear designer Rhuigi Villaseñor to oversee the creative direction of the brand, balancing heritage and cultural relevance, increasing investments in strong smaller U.S. markets, the brand's enormous digital success in China, exploring the metaverse opportunity, committing to the Fashion Pact and producing eco-friendly products, and the Bally Peak Outlook initiative to clean up Mount Everest and the Himalyas. Plus: Honoring Bally's artisans through a digital portrait campaign Featuring: Nicolas Girotto, CEO of Bally (bally.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Julie Michael, CEO of luxury brand agency Team One, speaks with Scott Kerr about how the company evolved from solely being the Lexus agency of record over 30 years ago to also helping brands like The Ritz-Carlton, St. Regis Hotels & Resorts, Cathay Pacific Airways, and others. Julie shares insights on a new segment of the affluent population referred to as the Global Affluent Tribe, the five values they have in common, and how luxury marketers should be speaking to them. She also discusses how Team One uses those insights to inform luxury client campaigns, what its cultural anthropology practice uncovered about how the modern affluent use their influence, its Legacy Lab think tank, and why data and analytics are at the core of the business. Plus: How the future of advertising is being shaped by the metaverse Featuring: Julie Michael, CEO of Team One (teamone-usa.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr speaks with Matteo Atti, executive vice president of marketing and innovation at global private aviation company VistaJet, about UHNW globetrotters driving the private flying boom and how the brand positions itself in a hyper-competitive field. Matteo also talks about its flight-hour subscription business model, engaging wealthy fliers during the pandemic through unique lifestyle programs and experiences, why 'purposeful service' is what private flying is all about these days, his career pivot from luxury fashion into private aviation, getting idea inspiration from other industries, and how private flying demands are different in China. Plus: Exploring cryptopayments and cutting carbon emissions and improving sustainability practices. Featuring: Matteo Atti, Executive Vice President of Marketing and Innovation at VistaJet (vistajet.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Dirk Schönberger, global creative officer at German luxury heritage brand MCM to discuss how he's been taking the brand to new heights since joining in 2018. Dirk talks about leaving his era-defining role as creative director at Adidas to join MCM, bringing on Gen Z heavyweights Billie Eilish and Iann Dior as the new faces of the brand, the importance of talking to and listening to young consumers, introducing two new logo designs after 45 years, and why growing its shoe buiness is the next logical step for MCM. Plus: Seeing a future where MCM creates a cultural movement in the metaverse Featuring: Dirk Schönberger, Global Creative Officer at MCM Worldwide (mcmworldwide.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau who leads the strategy, development and implementation of all efforts supporting one of the most recognizable luxury destination brands in the world. Julie discusses her role in helping the Beverly Hills brand stay relevant in the U.S. and internationally, post-pandemic strategies for bringing back international tourists and appealing to wealthy millennials, key findings from its “Beverly Hills – The Future of Luxury” study, trying to curb Airbnb/short-term rentals in Beverly Hills, and why she's excited about the metaverse opportunity. Plus: Do TV shows like "The Housewives of Beverly Hills" help or hurt the brand? Featuring: Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau (lovebeverlyhills.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Laura Azaria, general manager of couture brands at L’Oréal which oversees designer portfolios like Prada, Valentino, Mugler and Victor&Rolf. Laura discusses last year's surge in prestige beauty sales and why the fragrance category generated the most growth. She also talks about the re-branding strategy behind Valentino Beauty, why Lady Gaga and Adut Akech were chosen as brand ambassadors, how consumers shifted their fragrance habits during the pandemic, where TikTok and livestreaming commerce fit into the marketing mix, and new competition from DTC fragrance brands. Plus: Is there a metaverse opportunity for fragrances? Featuring: Laura Azaria, General Manager of Couture Brands at L’Oréal USA (loreal.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

High-end American menswear designer and entrepreneur Todd Snyder speaks with Scott Kerr about launching and growing his namesake brand in 2011 after heading up menswear at J. Crew. Todd discusses how designing for the modern American male has changed since his days at Ralph Lauren and J. Crew, finding success in shifting to a direct-to-consumer model early on, and how being acquired by American Eagle Outfitters has been key to the company's growth. Famous for his collaborations with American heritage brands like New Balance, Timex, Clarks, L.L. Bean and others, Todd talks about the cultural capital he brings to these mashups. Plus: How growing up in the seventies and eighties has influenced his designs Featuring: Todd Snyder, Fashion Designer (toddsnyder.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Stefano Canali, president and CEO at Italian luxury menswear brand Canali, talks to Scott Kerr about how the 88-year-old company is shaping its future with new investments and innovations. Stefano discusses the inspiration behind its F/W22 collection, why formalwear is not dead despite the pandemic-induced working-from-homewear shift, the lessons learned from past challenges that helped him navigate the company though the COVID-19 crisis, and how the company's founding values and Italian DNA continue to drive its vision and style. He also points to a full slate of major projects in 2022 including re-platforming its e-commerce, a new store concept, a more robust CRM program and expansion in China. Plus: Thoughts on Canali entering the metaverse any time soon Featuring: Stefano Canali, President and Chief Executive Officer at Canali (canali.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Miah Sullivan, SVP, global marketing & brand communications at German fashion house Hugo Boss to discuss its major rebranding effort and new star-studded global campaigns. She also talks about the company's "Claim 5" growth strategy, the thinking behind Millennial-targeted "BeYourOwnBoss campaign, its record breaking BOSS X Russell Athletic social campaign, how it's leveraging a wealth of data to inform marketing decisions, the brand's metaverse opportunity, and how shifting consumer moods impact the marketing strategy. Plus: How the pandemic spurred Hugo Boss to push away from being a men's suit brand Featuring: Miah Sullivan, SVP, Global Marketing & Brand Communications at Hugo Boss (hugoboss.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Melissa Lefere-Cobb, senior vice president, division head at iconic French luxury fashion house Hervé Léger to discuss reviving the once-popular red carpet staple brand. Melissa talks about why she hired creative director Christian Juul Nielsen to establish a new brand vision and modern-day aesthetic, the challenges of keeping a heritage brand culturally relevant, Gen Z discovering Hervé Léger on TikTok and The RealReal, 'Share the Love' secondhand fashion program, taking on the athleisure category, and the brand's digital commerce imperative. Plus: Why in-person shows are still important to Hervé Léger Featuring: Melissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger (herveleger.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr is joined by Shannon Knapp, president & CEO at The Leading Hotels of the World, a prestigious hotel group with a worldwide collection of more than 400 independently owned and operated luxury hotels. Shannon discusses Leading Hotel's business model, its unique selling proposition to potential member hotels and the brand standards these independent hotels must meet to join the collection. She also talks about how it's handling the acceleration of competitive soft branded hotels and Airbnb luxury rentals, the leadership lessons learned from the pandemic, key luxury hospitality trends and insights from its inaugural Luxe Report, and speaking to young wealthy travelers. Plus: Is the metaverse part of Leading Hotel's future? Featuring: Shannon Knapp, President and Chief Executive Officer at The Leading Hotels of the World (lhw.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Alex Assouline, chief of operations, brand & strategy at luxury book publisher Assouline. Founded in the mid-90s by his parents Prosper and Martine Assouline, Alex discusses why the brand positions itself as "the first luxury brand devoted to culture and lifestyle" and how he considers traditional luxury goods as competitors to Assouline's fine handcrafted coffee table books. Alex reveals what goes behind creating its "Ultimate Collection" of oversized masterpiece anthologies on subjects like Chanel, Rolex, wine, cigars, and Formula 1. He also discusses the surge in popularity of its Travel Series books during the pandemic, launching a successful custom high-end library division, collaborating with Zara Man on a summer capsule collection, and the role of coffee-table books in the digital-first age. Plus: Getting Gen Z to care about coffee table books Featuring: Alex Assouline, Chief of Operations, Brand & Strategy at Assouline Publishing (assouline.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Ulrik Garde Due, president and CEO at luxury leather goods brand Mark Cross. Having taken the helm of America's oldest luxury brand a few years ago, Ulrik discusses his approach for reviving the 176-year-old 'sleeping beauty' brand whose little black rectangular-shaped bag famously appeared with Grace Kelly in Alfred Hitchcock's "Rear Window." He also talks about the critical role of physical stores and new pop-up concepts, a re-imagined digital strategy and customer service, building cultural credibility with younger audiences, launching a vintage Mark Cross website and leaning into resale, its artists-in-residence program, and investing in digital passports. Plus: Why Mark Cross joined Amazon Luxury Stores Featuring: Ulrik Garde Due, President and CEO at Mark Cross (markcross.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Linktree: linktr.ee/scottkerr Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Gareth Dunsmore, Chief Marketing Officer at British luxury supercar maker McLaren Automotive to discuss how the brand combines hand-built and high-technology to uniquely position itself to a wide range of wealthy customers in an ever more crowded space, plans for engaging younger audiences using NFT collectables, gaining a strong female following and signing its first-ever female racing driver. Gareth also talks about McLaren's in-house bespoke division for customizing cars, programs for maintaining a strong brand connection to its customers, and its popularity in China. Plus: Building supercars for the EV era Featuring: Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive (cars.mclaren.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Linktree: linktr.ee/scottkerr Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Didier Guillon, President and Artistic Director of the Valmont Group and Sophie Guillon, CEO of the Valmont Group. The husband and wife team lead the Swiss luxury beauty brand Valmont, whose roots date back to 1905 and has a strong celebrity following. Sophie and Didier discuss acquiring the cellular cosmetics company more than 30 years ago and driving growth through its four business pillars. They also talk about why art is core to Valmont's brand DNA, the advanced science behind its cosmetic products, opening luxury residences in Europe for valued clients, the importance of Valmont's global art foundation, how they're attracting younger customers, and why Valmont is thriving in China. Plus: Breaking into the U.S. with a new luxury spa at the Carlyle Hotel in New York City Featuring: Didier and Sophie Guillon of the Valmont Group (lamaisonvalmont.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Chloe Mendel, co-founder and creative director at sustainable luxury faux-fur brand Maison Atia to discuss reinventing the market before the luxury giants started dropping animal fur. The emerging designer talks about how the first collection came together, channeling design inspiration from 1970s chic, winning the attention of Kate Moss, Gigi Hadid and other style icons, training in the atelier of her father, Gilles Mendel of J. Mendel fame, and why she favors the direct-to-consumer model. Plus: The brand's close partnership with animal charity PAWS Chicago Featuring: Chloe Mendel, Co-Founder and Creative Director at Maison Atia (maisonatia.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Andrew Haarsager, head of Cartier's Retail Innovation Lab, to discuss how it designs and tests new forms of retail experiences for the French luxury jeweler and watchmaker, both in and beyond the boutique. Andrew also talks about Cartier's approach to the role of retail in this new world, creating an in-store vitrine to display holograms of select high jewelry pieces, working with Cartier's internal 'Liaison' program for sales associates, why heritage brands must learn to speak in new ways to younger consumers, and why Cartier is not jumping so quickly into the avatar economy. Plus: What the luxury boutique will look like in 10 years Featuring: Andrew Haarsager, Head of Retail Innovation Lab at Cartier (cartier.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

The Luxury Item podcast returns for Season 5 on Tuesday, November 30, 2021. The Luxury Item is a podcast about the business of luxury and the people and companies that are shaping the future of the luxury industry. Host Scott Kerr interviews industry leaders from across the luxury sector who share crucial knowledge on exactly how they’re sharpening operations to meet a changed sales picture and strengthening customer experiences in the new luxury landscape. Subscribe on Apple Podcasts, Spotify, Google Podcasts, or wherever you prefer to get your podcasts. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr sits down with Falguni Desai, chief executive officer of the luxury men’s grooming brand The Art of Shaving to discuss how it's navigating the many challenges in the razor industry. Falguni also talks about how its founders elevated shaving to a luxury experience, shifting from a mall-centric to online sales strategy, winning over beard-loving Millennials, and new creations from its GilletteLabs innovation division. Plus: What's next for the men's grooming industry. Featuring: Falguni Desai, Chief Executive Officer at The Art of Shaving (theartofshaving.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr talks with Nick English, who co-founded the British luxury watch company Bremont along with his brother Giles. Nick discusses how they were inspired to launch Bremont by their late father and mutual passion for aviation. He also talks about the enormous task of building a luxury watch brand, bringing watchmaking back to the United Kingdom, winning over young watch buyers, its collaborations with Jaguar and the British military, and the importance of the new watchmaking facility ('The Wing') in breathing some life back into British manufacturing. Plus: Why Bremont will never make a connected watch Featuring: Nick English, Co-Founder of Bremont Watch Company (bremont.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Yves Saint Laurent Beauty U.S. General Manager Laetitia Raoust talks with Scott Kerr about shifting beauty customer habits, online sales strategies and key brand initiatives. Laetitia dives into the importance of Gen Z customers to YSL Beauty and how it's courting them with the launch of its NU collection of makeup-skincare hybrid products. She also discusses how YSL Beauty is using influencers and social media to win over younger audiences, the halo effect of the Yves Saint Laurent brand legacy, the evolving definition of what luxury means in beauty, exploring new tech platforms for the brand, sustainability initiatives, and the strategy behind its buzz-worthy pop-up shops. Plus: Why YSL Beauty is obsessed with "consumer-centricity." Featuring: Laetitia Raoust, General Manager of Yves Saint Laurent Beauty U.S. (yslbeauty.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Morin Oluwole, Director - Global Head of Luxury at Facebook/Instagram to discuss the transformation of luxury shopping and the social media platform's investment in tools that are helping customers shop and brands sell. Morin talks about launching Facebook's luxury division six years ago and what it was like changing perspectives of luxury clients on the power of social media. She also shares key insights from a recent Facebook luxury shopping study and what it means for marketers. The study highlights exploring new tech solutions like AR/VR and live streaming, social media's role in the luxury shopping journey, developing consumer-centric omnichannel strategies, and building a feeling of belonging with customers. Morin provides numerous examples of luxury brands who are already capitalizing on these trends. Plus: The four things Morin is most excited about for the luxury category Featuring: Morin Oluwole, Director - Global Head of Luxury at Facebook/Instagram Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Don't forget to subscribe, rate, and review! Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr talks with Maria von Scheel-Plessen, Global Head of Media and Advertising at the German luxury brand Montblanc about the industry's accelerated digital transformation and her responsibilities overseeing media and advertising strategy across all online and offline channels for the the luxury maison. Maria discusses some luxury customer insights and personas that surfaced during the pandemic, why she's excited about new technologies like predictive buying technology and attribution modeling tools, how the company approaches the Chinese market, the role influencers in the marketing mix, and why she wants higher brand safety and ad viewability standards adopted across the industry. Plus: Why luxury brands need to hire more data scientists and engineers. Featuring: Maria von Scheel-Plessen, Global Head of Media and Advertising at Montblanc (montblanc.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Don't forget to subscribe, rate, and review! Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr is joined by world renowned Michelin-starred chef and restaurateur Daniel Boulud and Sebastien Silvestri, CEO of The Dinex Group, the restaurant group of Daniel Boulud. Joining as CEO right before the pandemic, Silvestri discusses how the group's flexibility, creativity and determined grit enabled them to navigate through the pandemic while ensuring its well-known quality and service wasn't diminished. He also talks about how more diners are treating themselves to pricier dishes and why Daniel is an inspirational leader. Daniel Boulud talks about the optimistic move of opening three restaurants amid the pandemic, rethinking his business model in order to "sustain business and bring also back our staff," the importance of giving back to the community, and the opening of his highly anticipated restaurant Le Pavillon in Midtown Manhattan. Plus: Daniel Boulud talks about the future of fine dining Featuring: Daniel Boulud, Chef and Restauranteur and Sebastien Silvestri, CEO of The Dinex Group (danielboulud.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr sits down with Paul Lavoie, Co-Founder and CEO Beau Lake, a five-year-old Canadian manufacturer of luxury waterside recreation products including paddle boards and peddleboats. Lavoie discusses how his idea of bringing luxury to waterside recreation became a reality after two decades, why its design-driven products draw heavily from midcentury aesthetics, why its brand positioning as a "water company" resonates with today's consumers, and how it's using its platform to assist water charities. As a former founder and chairman of Canadian top ad agency Taxi, Lavoie also talks about being his own client and building a luxury brand with nature as the catalyst. Plus: What it means to make luxury products that are "truly Canada" Featuring: Paul Lavoie, Co-Founder and CEO of Beau Lake (beaulake.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Newsletter: brilliantcut.substack.com

On this episode, Scott Kerr sat down with Geneva Long, founder and CEO of Bowlus, the luxury RV company whose aluminum-riveted travel trailers have deep historical roots dating back to the 1930s and Charles Lindbergh's 'Spirit of St. Louis.' Long talks about why she revived and relaunched the 90-year-old heritage brand, the strategy around its reactivation, and the most important thing she's learned about building a luxury brand. She also discusses the zeitgeist behind booming RV sales and what features today's luxury land travelers are demanding in their trailers. Plus: Why Bowlus has not ramped up production despite the fierce demand. Featuring: Geneva Long, Founder and CEO of Bowlus (bowlus.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr is joined by Tom Nelson, President and CEO of Zero Halliburton, the renowned luxury luggage brand recognized for its iconic aluminum travel cases. Nelson discusses why Hollywood loves using Zero Halliburton cases in films, reinvigorating and redefining the 82-year-old heritage brand, why the new campaign targets the next generation of "individualists," and how the pandemic forced a shift to a direct-to-consumer business. He also talks about launching new products right before the start of the pandemic and how it stayed relevant with grounded travelers. Plus: What's next for luxury travel. Featuring: Tom Nelson, President and CEO of Zero Halliburton (zerohalliburton.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Neda Whitney, SVP, Head of Marketing for Christie's Americas talks to Scott Kerr about how NFTs are shaking up the artworld, and why the luxury auction house was early to embrace the NFT market. Whitney also discusses how Christie's is attracting young collectors, the record-breaking $69 million Beeple NFT sale, the NFT opportunity in the luxury and fashion industry, and what brands should be thinking about when creating an NFT. Plus: As luxury auctions move online, how will Christie's court high end consumers who are used to white glove, in-person service? Featuring: Neda Whitney, Senior Vice President, Head of Marketing, Christie's Americas Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com Support our sponsor SaneBox and see how it can magically remove distractions from your inbox with a free two-week trial. Visit https://www.sanebox.com/luxury today to start your free trial and get a $25 credit just for being a listener of The Luxury Item podcast.

Scott Kerr talks to Mona Akhavi, Chief Executive Officer of Vrai, the lab-grown jewelry line backed by Leonardo DiCaprio and other high-profile Silicon Valley investors. Akhavi discusses how lab-grown sustainable diamonds made, how they're identical to their mined counterparts, and why its foundry's proprietary plasma reactor technology is so unique. Akhavi also talks about how DiCaprio got involved with the company, its recent $200 million investment from Fidelity, how Chinese consumers have been early adopters of lab-grown diamonds, and their battle with the Natural Diamond Council. Plus: Will luxury consumers ever ditch their natural diamond jewelry for lab-grown counterparts? Featuring: Mona Akhavi, Chief Executive Officer of VRAI Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com Support our sponsor SaneBox and see how it can magically remove distractions from your inbox with a free two-week trial. Visit https://www.sanebox.com/luxury today to start your free trial and get a $25 credit just for being a listener of The Luxury Item podcast.

We just wrapped up the third season of The Luxury Item podcast. Thanks to my listeners and guests for making it the #1 luxury business podcast. Season 4 debuts on July 1. You’ll hear from more top decision-makers from across the luxury sector who will share crucial knowledge on exactly how they’re sharpening operations to meet a changed sales picture and strengthening customer experiences in the new luxury landscape. They’ll also offer the brightest ideas and insights to help inform your own business strategies. Subscribe and listen now on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts. Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr sits down with Uma Subramanian, CEO of Aero, which is a newly launched luxury semi-private air travel service from Uber co-founder Garrett Camp. Subramanian, an aerospace engineer veteran, discusses the gap Aero fills between private aviation and flying on a luxurious commercial airline, why she thinks Aero is the "perfect solution for the post-COVID world," and how discovering the way people book air travel made Aero rethink its mobile app strategy. She also talks about building the Aero brand from scratch, creating "talk-worthiness" experiences around its services, and the company's green solutions in a non eco-friendly industry. Plus: Why Aero's planes are painted completely in black Featuring: Uma Subramanian, CEO of Aero Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr talks with Maximilian Riedel, President and CEO of Riedel, which is one of the world's leading manufacturers of luxury glassware designed specifically for wine or spirits. Sitting at the helm of a company with 265 years of heritage, 11th generation Riedel discusses how it continues to innovate in a competitive wine glass market and how the uptick in premium alcohol sales during the pandemic drove more consumers to purchase high-end glassware. He also shares Riedel's philosophy for designing its glassware, how its digital strategy has transformed the business, and the company's sustainability practices. Plus: Riedel creates a glass specifically for drinking Coca-Cola Featuring: Maximilian Riedel, President and CEO of Riedel Crystal Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr sits down with Laurent Claquin, President of Kering Americas. Claquin heads the North and Latin American expansion of Kering’s 12 iconic luxury houses including Gucci, Saint Laurent, Bottega Venetta, Alexander McQueen and Balenciaga. Claquin discusses how the luxury conglomerate nurtures a culture of innovation and entrepreneurship to stay agile and creative, and how its signature "Empower Imagination" permeates through each of the brands. He also talks about how the pandemic has put distance selling and virtual shopping in the spotlight, and why physical stores need to be a destination for human connection and education. Plus: Claquin shares his thoughts on the opportunities and challenges the luxury industry faces as the market returns, the luxury industry's response to social issues, and Kering's position as a sustainability leader. Featuring: Laurent Claquin, President of Kering Americas Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Scott Kerr talks with Zornitza Stefanova, Founder and CEO of BSPK, a global clienteling platform for luxury brands that personalizes the shopping experience between sales associate and customer. Stefanova, recently named one of Luxury Daily's "Luxury Women to Watch 2021", discusses how she saw a gap in the way luxury brands were using technology to drive customer engagement and retention that drove her to create the BSPK platform. She also talks about how COVID exposed the luxury leaders and laggards in digital, why the "human touch" element can be great differentiator for brands, and what luxury shoppers want when they return to physical stores. Plus: Why both emotional intelligence and tech savvy skills are critical for today's sales associatesFeaturing: Zornitza Stefanova, Founder and CEO of BSPK (bspk.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsultingEmail: [email protected]: brilliantcut.substack.com

Scott Kerr talks with Natural Diamond Council CEO David Kellie about how the $80 billion diamond industry is regaining its sparkle thanks to stuck-at-home consumers and "emotional asset" seekers. He also discusses how the pandemic ignited new and faster ways of doing business, the importance of understanding consumer sentiment, the radical digital transformation of the diamond industry, and the NDC's new program offering $1 million to BIPOC designers. Plus: New insights on why Millennials and Gen Z are buying diamonds Featuring: David Kellie, Chief Executive Officer of the Natural Diamond Council (naturaldiamonds.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Rémy Cointreau USA Chief Executive Officer Ian McLernon sits down with The Luxury Item's Scott Kerr to discuss navigating the French wine & spirits company through a world of "volatility, uncertainty, chaos, and ambiguity" and which alcohol industry trends will persist amidst a slow return to pre-covid life. McLernon talks about the expansion of Rémy Cointreau's e-commerce strategy, including its partnership with online alcohol delivery service Drizly and launch of an immersive "e-boutique" for its high-end Louis XIII cognac; how centuries-old legacy brands "innovate" and why sustainability is instilled in everything they do. Plus: The story behind Cointreau's "Love Letter" ad in the Super Bowl Featuring: Ian McLernon, Chief Executive Officer of Rémy Cointreau USA (remy-cointreau.com) Host: Scott Kerr, Founder & President of Silvertone Consulting (silvertoneconsulting.com) About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Alessandro Farmeschi, CEO Americas at Lamborghini talks with The Luxury Item's Scott Kerr about the factors contributing to the Italian luxury sports-car company's record-breaking 2020 sales, and why its best-selling Urus "super-sport utility vehicle" has changed the perception of Lamborghini. Farmeschi also discusses how Lamborghini's strategic focus on digital marketing has paid off in areas like social media, virtual reality, video, and CRM. He also talks about Lamborghini's collaborations with LEGO and Supreme, shifts in owner demographics, and why Lamborghini isn't jumping on the Bitcoin bandwagon yet. Plus: Will the upcoming Tesla Roadster be a threat? Featuring: Alessandro Farmeschi, Chief Executive Officer Americas at Automobili Lamborghini (lamborghini.com) Host: Scott Kerr, Founder & President of Silvertone Consulting (silvertoneconsulting.com) About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

François-Xavier Hotier, President of Ulysse Nardin Americas talks with The Luxury Item's Scott Kerr about how the 175-year-old Swiss luxury watch brand has shown resilience through the crisis and the accelerated transformation of the industry. Hotier discusses the importance of Kering's acquisition of Ulysse Nardin, his role of maintaining desirability for the brand, its new digital platforms to reach younger buyers, and the shifting attitudes and behaviors of luxury watch customers. He also explains Ulysse Nardin's unique approach to participating in luxury watch auctions, and why the brand is committed to sustainability and ocean conservation. Plus: Ulysse Nardin will never release a smartwatch Featuring: François-Xavier Hotier, President of Ulysse Nardin Americas Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com